Building Products Digest - April 1990

Serving the lumber & home center markets in 13 Southern states

.t iorcthan sixbillion I \ /l board feet ofpressure IYltreated Soutliem Pine lumberwillbe sold this yearto build outdoor living projects. This is high-margin, high-volume business forhome centers and retailers. Heres how your store can cash in on the bboming outdoor building market'

makinga comeback. A porch can oter protection fuom weather ind insece, and bring multi-season comfort to out-

1 Declcs. Sellueated South- Ir €ro Pine lumber for dedss and deck additions. Over a million hmilies will build a ne\M deckthis vear Millions more will consider adding another level, or expandins the deck thev alreadv have.-edd a designer's f,ait witfr decorative railings, balusten and post caps. ) br&es.Populatsincethe

L, early 1900s, the porch is

doortving. A knces.Built ofpresswe afi treated Sou*reri Pine, fences offer privacv and security. Handsome desrgns blend nahually with the landscape. These sfurdy and atractive endosures enhance all the outdoor amenities you offer your customers. ( Stonge.Outdoo-rstorage ) t andfreated Southern Pine have gone together for decades,

Stow the lawn firniture, garden tools and bicvdes in a handv shelter thatsbuilt to last.

A lawn and Garden More U, building opporhrnities for treated Southern Pine; flowerbed borden. accessories such

2 Gazebos.Bothpncticaland ) , pifrxesque, a gazebo is a hvorite gatheringplace with the neighbon, and a popular retreat on those hot summer aftemoons,

as benches, planten, and playhouses, All should be on your promotional list for "Outdoor Summer Specialsl'

Need more ideas? Contact the Southem Pine Vtarketine Council for a free cow olour colorfrl "Idea Rookl With it, you'I r_eceive ready-to-go dropin ads tor your next promotion, plus a list bf 16 DIY outdoor projectplans,

Publbher David Cutler

Edllor Juanita Lovrct

Assoclrte Edllor David Kocnig

Conlllbutlnl Edllors Dwighr Curran.

Cage McKinney, Ken Thim, Wally Lynch

Art Dlrcctor Martha Emcry

Slrfi Aillsl Gingcr Johnson

Clrculrllon Lynncttc A. Perkins

Building Products Digcst is publishcd monthly at 4500 Campus Dr., Suite 480. Newport Bcach, Ca. 92660, phone (714) 852-1990, by Cutler Publishing, Inc.

ADVERTISING OFFICES

Advertising rates upon request.

From Bll states east of the Rocky Mountains: Contact Jim Hein, national sales manager. From Arizona. Nevada and California: Contact David Cutler. Both may be reached at (714) 852- 1990 or by writing 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660

l"rom Washington State, Oregon, ldaho, Wyoming. Montana. Utah, Colorado, Northern California and Canada: Contact Carole Hofm ar (206) 714-3773 or 21819 77th Place West. Edmonds. Wa. 98020.

STJBSCRIPTIONS

Change of Address-Send subscription orders and address changes o Circulation Dept., Building Prcducs Digest, 4500 Campus Dr., suite 480, Newport Beach, Ca. 9660. Include address label from rccent issue ifpossible, plus new address and zip code.

Subscrlptlon Rrtes: U.S.: $25-one year: $41+wo years: $55+hree years: Foreign: one year payable in advance in U.S, funds- Canada or Mexico: air-$42: surface-$37: South America: air-$60; surface-$391 Asia: air-$701 surface-$39; Europe: air-$90; surface-$39. Single copies $3; back copies $4.50 plus shipping & handling.

BUILDING PRODUCTS DIGEST is an independent lyou,ned publication fur the re nil, uholesale and distribution le'wk of the lumber and home center na*cts in 13 Southem smtes.

Here Are fhe Facts fhgt Mqke lleru fhird Generotion PYRO'G|[RD' The Firct Choice For Fire Retordantlreated Wood.

PYRO-GUARD fire retardant treated wood is a third-generation AWPAType A interior fire retardant for lumber and plywood developedto meetthe new demands of building codeg architects and builders

PYRO-GUARD is recommended for structural applications such as plywood roof sheathing, roof trusseg rafterq floor joistg mezzanines, shelving, load-bearing wallg floor sheathing, partition walls and many other interior applications

PYRO-GUARD has been tested after prolonged exposure to elevated temperatures and moisture to verify its strength characteristics when used in roof systems

PYRO-GUARD was the FIRST prod uct in the treating industryto publish plywood roof span ratings and lumber strength adjustments based on high temperature testing.

PYRO-GUARD contains NO mono ammonium phosphate (MAPIand NO diammonium phosphate (DAP).

PYRO-G UARD fire retardant treated wood is also unique because it is produced only in Hoor€r's companyorruned

pressure treating plants where we hane complete control over the pressure treating and kiln drying process Other fire retardant formulations are pro duced by chemical companies and sold to independent licensees who use it in their respective treating plants, sometimes with varying results

FRT plrrwood and lumber is recommended-for roof ililr#ffi :ijlo:gitnB"y$:$il1'Irll#ff* roof sPan ratings ano L'";;-; e I evaied te m pe rature testi n g'

Codes require FRTW to carrv a third party identification label and to be kiln o''"iJiiJti*itm'ent-pYno-GUARD H;r# ih'; ul'i"u"r, pG ii tt"i trte i nd ustrv's f irst a nd ;il;d;" " d " nt irt ito pa rtv ki I n m-on itori n s p ro g ra m ieslgneato assure tonj term structural performance'

Most brandsof FRT now hare warranties-PYRO'GUARD i"lltiii"i*iih a 2o-y"a' labor and materials warrantv'

Hoover has more FRT information to share-CALL US rinsr AND GETTHE FAcrs'

EDITORIAL

We're the guys in the white hats

fl N THE 22nd of this month, the 20th anniV versary of the first Earth Day is being celebrated. The environmentalists will make the most noise, but the forest products industry will make the most sense. lt also marks a real beginning by our industry in shedding its bad guy public image.

By any reasonable measure, we're the good guys. But we must be more effective in telling our story. Certainly the facts are on our side. For example:

o We have 200/o more trees today than we had on the first Earth Day 20 years ago. More to the point, in every region of the country we're growing trees faster than we're harvesting them.

o About one-third of the U.S. is forestland. Of this total, two-thirds can grow repeated crops of trees. Only about half of these acres are open to logging.

o President George Bush has urged the planting of a billion trees. Currently, American forest landowners plant 2.7 billion trees annually. Not including the countless millions

that reseed naturally.

o One-third of all U.S. forests are permanently protected in parks, wilderness areas and the Iike. This protected area is bigger than Norway, Sweden, Denmark, Austria, Holland, Switzerland, Israel and Belgium combined.

o The lumber industry is efficiency personified. Typically 980/o of every tree is consumed in manufacture. Even the bark ends up as mulch or is burned for fuel and the trimmings chipped for use in a paper mill.

The truth is America is not running out of trees. We do not need more forests locked up and useless, Periodic harvesting produces products we need and forests that are vigorous and growing; adding far more oxygen to the atmosphere than do old, decaying forests.

The forest products industry is a responsible steward of its lands. The question is whether the ill informed and the extremists can stampede the public and the legislators into flawed regulations that create no benefit and harm our precious national forest resource.

Producfs

DAVID CUTLER publlsher

The best is getting better

AS SALES of treated wood have ll increased, so have the expectations of users. In response, producers are looking to research for the means to satisfy consumer desires and give the product added value.

Once used almost exclusively for railroad ties, utility poles and piling, pressure treated wood found new markets with the introduction in 1933 of Wolmanized wood, a clean building material protected by a waterborne preservative, followed by an Osmose product in 1935.

Nevertheless, sales grew slowly and primary applications remained in industrial, marine and utility projects. In the early'70s, few retailers stocked treated wood and its principal residential use was as sill plate. But, in 1974, the first major promotional campaign aimed at do-it-yourselfers was undertaken in Chicago for Outdoor wood.

Until then, homeowners had accepted the inevitability of replacing wood destroyed by rot or termites or both. Pressure treated lumber was welcomed by do-it-yourselfers as a "miracle" wood.

Today, however, termite and fungi resistance is no longer considered miraculous. Consumers want more. They want wood that not only lasts, but also looks good and stays goodlooking. They have become increasingly dissatisfied with the checking, splintering and warping that are inherent characteristics of wood as it weathers and ages. Users want a building material with the natural appearance and workability of wood, but with the uniformity and stability of a manufactured product.

Producers of treated wood and wood treating chemicals are attempting to develop this ideal building material through the mixing of additives with the preservative.

Some treaters, for example, have

mold inhibitors in their treating solution to control unsightly discoloration of lumber. And, a giant step has been taken toward the ultimate wood with the availability of water repellent treated lumber, the biggest product improvement in pressure treated wood since the introduction of CCA preservative.

In the production of water repellent wood, a specially formulated water repellent is forced into the wood along with the preservative. The result is lumber that offers benefits to dealers, builders and homeowners. lt is far less likely to suffer dimensional change and checking. There is less yard loss, better margins and fewer customer complaints.

Three companies now offer a water repellent for treated lumber: CSl, Hickson Corp. and Osmose Wood Preserving, lnc. (See accompanying chart.)

Story at a Glance

Mold inhibitors, water repellents, color add value to treated wood... uniformity and stability meet demands of consumers... help keep sales strong.

Just as water repellency has satisfied a consumer need since 1970 when introduced by Osmose and promises to become the norm in pressure treated lumber, experiments in applying color in the treating process offer the opportunity to eliminate the "green" common to many treated products.

Presently, there are two methods of adding color to treated wood in commercial practice.

In one svstem. a color additive is

WATEI beads on the surface ol wood which has been oressure treated with both CCA and a water reoellent.

pumped into the treating cylinder in a secondary step after the wood has been impregnated with preservative. This is a comparatively simple operation for the treater. The other system uses a semi-transparent pigmented stain applied to the wood outside the cylinder prior to treatment. This method effectively colors the wood, but requires treaters to install a separate operation.

At present, Osmose has Sunwood which is described as being produced with "a combination of color additives and CCA-C preservatives forced into the wood during the pressure treatment to achieve an appearance similar to redwood which mellows to stimulate the weathering characteristics of other natural wood species. "

CSI offers two color products for the treated industry: Celbronze I and Designwood II. Celbronze I, the older of the two, was originally designed for use on timber to produce a walnut brown color. Designwood II is a new generation colorant developed to provide a "cleaner and more fade resistant redwood color," according to a company spokesperson.

Hickson Corp. currently is working to discover what they term "a practical answer" to incorporating a lasting stain that works as a com-

patible component of the treating process. They say their "goal is to find a stain additive that can be applied in the cylinder, in one step, without reducing preservative qualities or causing production problems."

Eventually, treating additives will probably provide properties not even considered today. One thing is certain. Treated wood will continue to be improved with value added to become an even better building product as the years go by.

The Big Three In Water Repellent Pressure Treated Wood

lllll0UAT|0t{S in pressure treated wood, such as adding a water repellent, loreshadow added values beyond decay and termite resistance.

CUST0ilEnS who work hard on pressure treated wood products want them to last. Dealers can do their part by recommending the best fasteners and finishes.

Ei ECOMMENDING correct

fI fasteners and finishes will help you cut call backs and complaints on pressure treated wood sales.

If a pressure treated wood project is to last as long as the 40 years plus guaranteed service life of the wood, corrosion resistant fasteners. either nails or deck screws must be used. Fasteners which rust will leave dark streaks on the wood, discolor the finish and eventually lose their holding power.

Proper finishes will protect pressure treated wood from exposure to the elements. Like any lumber, pressure treated material will soak up water, expand and warp or split and crack as the moisture evaporates and the wood dries.

As a dealer you can make sure that your customers get the optimum service from pressure treated wood by educating your staff on the proper recommendations for fasteners and finishes. In addition you can provide customers with handouts explaining the need for using corrosion resistant fasteners and applying a protective finish.

The Uniform Building Code, Section 2510, requires fasteners for pressure or fire-retardant-treated wood to be hot-dipped zinc-coated

Fasteners & finishes for treated wood

galvanized, stainless steel, silicon bronze or copper.

Since stainless steel and aluminum nails are more expensive and dillicult to find, five types of corrosion resistant fasteners are commonly used for most backyard projects.

Common hot dipped galvanized nails (l6d and l2d) are used for framing and for 2" or thicker stock because their large shank provides extra holding power. A l6d nail can also be used to space decking: the diameter of the shank will provide enough room for expansion and contraction of the boards.

For stock l " thick or less, hot dipped galvanized box nails (8d or l0d) provide adequate strength and have thinner shanks that are less likely to split boards.

Detail work and trim should be applied with hot dipped galvanized finish nails (6d or 8d). Finish nails have small heads that are less noticeable and can easily be countersunk and concealed with putty or spackle.

Hot dipped galvanized ring and spiral shank nails provide high holding power and are an excellent solution.

To prevent splitting, you should recommend that nail points be dulled by tapping them with a hammer or pounding them against an already driven nail. Drilling holes for the nails can also prevent splitting but is more time consuming. Two nails should be used at each joint for 2 x 4s, and three for 2 x 6s, Driving nails at about a 30-degree angle increases their holding power.

Corrosion resistant deck screws are available galvanized or with additional coatings such as chromate. The best have a third coating such as a polymer, which reduces the friction from the galvanizing for easier driving.

Screws provide the highest hold' ing strength (740/o more than ringshank nails). No pre-drilling is required except for close-to-end applications, and they require less work to

countersink or remove. They can be installed with a common variable speed reversible electric 3/8" drill.

Some manufacturers offer screws specifically designed for deck building, in sizes designed for specific dimension deck lumber. Sizes range from No. 6 x l-5/8" to No.8 x 3" for lumber ranging from 5/5" x 4" radius edge decking through 2 x 4 and2x6inchdecking.

Story at a Glance

Ways to cut complalnts and call backs.. a mlnl-lesson In f,a+ tener and ffnlsh recommendatlonsfortreated wood.. howto get the message to customers.

Galvanized lag screws are available as corner and railing fasteners. Carriage bolts designed to fasten leaders to existing house walls are available in lengths and sizes best suited to the size and location of a deck.

Finishes recommended for pressure treated wood include sealers, primers, paints, and stains.

Sealers are clear finishes that seal the wood against water penetration without altering its color. A good sealer contains large amounts of solids that hold out the rain, retarding checking and grain raise and allowing the wood to "mellow in" by reaching moisture equilibrium better.

Because good sealers retard the fading caused by sunlight, the wood will retain its natural color longer. To soften the brand-new look of wood, sealers can be used with bleaches, which "weather" it by interacting with the elements. They can also be used under primed or painted finishes for extra protection as long as they are compatible with the top coats.

Paints include both oil based exterior alkyds and exterior latex. Each

T HE Society of American Wood I Preservers has been operating since March I on a reduced scale in preparation for disbanding.

In a letter sent to association members, chairman David Doyle announced the board's Feb. 20 decision to wind down the organization which was due to renew its charter in 1993. (SAWP was chartered as a 35 year association in Atlanta, Ga., on March 28, 1958.) Explaining the decision to accelerate the "advance to 1993," Doyle cited a long list of accomplishments.

"We have some remarkable accomplishments to point to in establishing CCA as the predominant wood treatment in America. Along the way, we've secured Permanent Wood Foundation System approvals in building codes and successfully fended off EPA during the grueling, time consuming and expensive RPAR. And now, we're waiting for the proposed RCRA Waste Listings rule after an incredible industry effort to prevent EPA from forcing the industry to pave and cover our storage yards! SAWP chaired the industry Arsenical Task Group and while we are not out of the woods yet, our response to EPA on behalf of CCA treaters is indeed a strong, solid case to confine drippage to the process area," he wrote.

Pointing out that American Wood Preservers Institute has been focusing singularly on environmental issues, both legislative and regulatory, and carrying the ballin this area so critical to the survival of wood preserving, Doyle recommended that SAWP members affilitate with AWPI on or before June l. "The time has come," he said, "to strengthen the voice of the wood preserving industry through consolidation."

George Eliades, president of SAWP, has accepted a position as senior vice president and secretary of AWPI. A 30 year veteran of forest

Society of American Wood Preseryers closes

products industry associations, he earlier worked with AWPI for 16 years.

"While we are sad to see a good thing wind down and SAWP has fulfilled its mission up to now beautifully, it is time to elevate the industry's efforts to the next level for effective representation and to strengthen the industry's voice through one association," Doyle commented.

AWPI is the largest of the wood preserving trade associations, with the largest budget and the largest paid staff headed by president John Hall. It focuses on critical environ-

mental issues from headquarters in Vienna, Va.

SAWP and AWPI have worked on many issues with a dual track approach. Staffs and members have cooperated on joint annual meetings, a Washington Legislative Conference. the Consumer Awareness Program and the Waste Listings program.

Story at a Glance

Board recommends not renewing charter urges membersto join American Wood Preservers Institute... Eliades now AWPI v.p.

Commenting on Eliades joining the AWPI staff, James R. Batchelder, AWPI chairman, said "AWPI is pleased to have a person as knowledgeable and experienced as George Eliades as a member of the institute's staff."

"Augmented by his capabilities, AWPI will be able to more completely serve the industry's changing needs and interests," Hall said. "AWPI is now positioned for a major membership effort to reach every wood preserving plant in the country."

See p.52 .t'br a directory of current pressure treated wood industry organizationseditor.

offers a range of colors and surface sheens: gloss, semigloss, flat or matte.

Primers provide "tooth" to enable paint to stay bonded to the wood. They make paint application easier and faster. Oil-based primers penetrate and adhere faster than

water-based primers, but waterbased primers are easier to clean up.

Stains are water or oil based, each offering differences in opacity. These finishes breathe, don't require an undercoat, and go on more easily than paint. They are less expensive and require less time to apply.

Heavy-bodied colored stains contain more pigments and have characteristics closer to those of paint than do light-bodied stains.

Customers should be cautioned that the preservative color may reflect through both light color paints and stains.

PRESSURE treating industry veteran George K. Eliades is now senior vice oresident and secretary of the American Wood Preservers Institute.

Gan you identify your treated wood customeft

It NOWING vour customer and l\ what he wants to buy is a selling axiom, but can you readily identify your CCA pressure treated product customer and his needs?

The average buyer of CCA pressure treated products is a married male, 40 years old, who lives in a house valued at less than $100,000 and earns $50,000 or more a year.

A d-i-yer, he averages about l7 hours of work on his home each month. He probably has purchased or used pressure treated lumber products within the last three years, paying about $750 for them, or hired a professional contractor/remodeler to do a treated lumber application for

him, However, he probably doesn'l remember the brand of CCA pressure treated wood used.

Chances are his wife works. They have two children. Both spouses have some college education. Each week he spends about 15 hours listening to the radio, 14 hours in front ofthe tv and five hours reading the newspaper.

He dominates the purchasing decisions after his wife suggests a project. Although the idea is hers, he decides upon the materials, buys them and does most of the work.

The typical CCA pressure treated wood customer was developed in a national survey conducted by Dr.

Steve Sinclair and Paul Smith of the Forest Products Marketing Program at Virginia Polytechnic Institute and State University, Blacksburg, Va.

"Traditionally, very little research has been done on the buying habits of the final consumer of the majority of lumber and wood products," Sinclair said. "Much of the demand for treated lumber depends on demand by the final household consumers, but their needs, preferences and attitudes toward treated wood products are poorly understood. The purpose of this study was to enhance this understanding."

In addition to identifying the typical customer. the two researchers determined what this consumer wanted in the way of products, quality and service. Landscaping such as fences, timber and lattice work were found to be the most common uses for treated wood. Nearly half the homes surveyed had decks and over a third had outdoor structures of treated lumber such as sheds, garages, carports and boat docks.

The survey revealed buyers consider board straightness the No. I priority. General appearance, price and grade were next in importance. Brand names apparently had little effect on the perception of quality and value, but those surveyed said they would pay more for higher appearance.

Knowledgeable salespeople was their top consideration in selecting a source of supply. Product variety, convenient location, store reputation, price incentives, warranty and extras such as d-i-y plans were secondary motivators. Delivery service and promotional materials were considered even less important.

Treated products most desired by persons surveyed were those for landscaping or outdoor use such as landscaping timbers, residential

Consumer Rofings of PRODUCT ATTRIBUTES in the South

Pressure Treated Sales

According to the latest industry figures, sales of lumber and ptywood pressure treated with waterborne preservatives - principally CCA and ACZA - increased 7-l/20/o over the previous year, and are up almost 500/o since 1984.

The latest figures reflect 1988 activity and are based on a comprehensive report sponsored by eight treating associations.

Lumber, timber, and plywood accounted for 690/o of this volume. This includes 6,095,156,000 board feet of lumber; 641,237,000 board feet of timbers; and 406,560,000 square feet of plywood (3/8" basis). Southern pine comprises 8lo/o of the lumber and timber volume, and western softwoods l7o/0. ln plywood, 64% of the volume was southern pine and 360/o western plywood.

Of the above figures, 690/o are in lumber, timbers and plywood. Specialized products such as railroad ties, cross arms, and piling account for 240/0. Fence posts, shakes and shingles, and other products account for the remaining 7o/0.

Waterborne preservatives account for 75% of the total amount of pressure-treated products. Creosote and pentachlorophenol, which are significant in pole, piling, and railroad tie production, account for 230/o of the total. Fire retardants make up 2o/o of the total.

Story at a Glance

Typical treatd wood customer first wants straight boards and knowledgeable staff ...ways to satisfy his needs. offier hctors that influence the buyiry decision.

fencing, deck kits and fancy deck posts and rails. Lattice was the most popular product. Backyard or garden projects ranked high: landscaping, 630/o; decks, 480/o; outdoor structures, 390/o; other outdoor uses, 32%l outdoor furniture. 270/0. Wall/ roof/floor framing use was 260lo; home exteriors. 190/0. and Permanent Wood Foundations. 8o/0.

In commenting on the general lack ofbrand awareness disclosed by the survey, Sinclair said, "Much room exists in the industry to improve brand awareness in order to

differentiate a firm's product line. Market research suggests targeting promotional activities, product offerings and informational programs will better respond to the needs ofthe di-y consumer who uses CCA treated lumber."

He sees a tremendous opportunity in marketing applications suitable for a less skilled d-i-y consumer with easily available plans for decks and outdoor projects as well as the development of practical specialty products such as lattice, fencing and deck kits. "These could be a catalyst for enhanced treated lumber sales," he points out.

"The current structural grades for treated lumber products may not adequately address appearance demands." Sinclair said. "Often a product ofproper grade for structural applications is unacceptable as a material for visual applications such as outdoor use."

These findings pose three poten-

There are 564 plants in the U.S., including 69 in the western states and eight in Hawaii.

tial opportunities, he adds. First, efforts to improve the appearance of treated lumber could provide benefits through improved customer satistaction and increased demand. Second, the large variability in appearance within a grade may provide an incentive for establishing brand name treated lumber products with a uniform, high appearance. Promotion of brands backed by consistent quality, could place preferred products in the market and command premium prices. Third, a retailer with a sales force knowledgeable about treated lumber products and applications may provide a competitive advantage through increased customer satisfaction and sales.

E OR YEARS, the talk has been f of "project selling," helping consumers buy all the materials, tools, hardware and accessories needed to complete a major project like a pressure treated deck during the first visit to the store.

With deck season underway and outdoor millwork coming into its own as a high-margin category, retailers have even greater motivation to make both dimensional lumber and millwork sales. Knowing motivation alone sometimes can't make the sale, a number of manufacturers are introducing merchandisers that support project selling.

Even when "millwork" meant only interior spindles and trim boards, retailers had trouble determining how to merchandise and display the millwork inside the store when the dimensional lumber was out in the yard. Now that outdoor millwork products made from pressure treated lumber, cedar and redwood are available, the problem is compounded.

The new Weyerhaeuser Outdoor Project Center merchandiser is being test marketed this spring to determine its effectiveness in helping dealers sell more projects and move more outdoor lumber and millwork products, according to John Cashmore, Weyerhaeuser outdoor woods program manager.

The first of its kind, the high-tech

Merchandising aids for proiect selling

merchandiser stands eight feet high, is five feet across the face and four feet deep. lt is made of black enamelcoated metal gridwork on steel uprights. lts goal is to comprehensively present outdoor wood to consumers in a self-service structure while improving the retailers' ability to do business as experts in this categ,ory.

The unit is consumer friendly with a writing desk surface for customers to use in working with their project plans. SIots all around this surface hold Weyerhaeuser Pocket Pal brochures. A storage area beneath holds additional brochures for easy refilling. Two big photos on the face of the merchandiser feature projects made with LifeWood, and a third panel lists product features and benefits.

The system requires little or no staff maintenance, apart from normal re-stocking procedures. It can be used as a stand-alone unit, placed back-to-back, against a wall, or as an end-cap for maximum flexibility.

A tablet with a check list of tools and extra items is available at the unit. Customers can use this to get everything required for the project during their first trip to the store.

"That checklist sets up cross merchandising opportunities for our retailers," says Cashmore. "lf they take advantage of it, the result should be improved profitability and more satisfied customers."

Wood finishes are part of a deck sale, but the proliferation of new products to stain, preserve and protect outdoor wood bewilders the customer, and may affect sales. According to Lena Williams, reporting in the New York Tirneq consumers daunted by the myriad of options in products are lapsing into apathy. Tired of all the choices they have to make, some are showing their backlash by not choosing anything. The customer may literally throw up his hands and say to himself: "l can't

deal with this now. I'll come back when the project's done."

But many will never get around to buying wood finishes, and others will purchase the products later when they happen to be shopping at a competitor's store. Both result in a lost sale.

Dap Inc., a manufacturer of water repellents and wood preservatives, is a company addressing this problem. This season it is moving the Dap Deck Care Wood Protection Center into retail. The merchandiser shows consumers the specific products for all wood protection needs to make selecting the right product quick and easy.

Story at a Glance

Ways to use merchandisers to sell more products... outdoor proiect sales simplified by planning center. choice of proper finishes made less bewildering.

The two-foot or four-foot header boards clearly designate which products can be used on pressure treated wood and untreated wood. A chart listing the products displayed, including water repellents and wood preservatives, uses a simple check system to determine which work for which jobs. Consumers can find their project, follow the line and narrow their choices. The header provides a step-up quality and performance value, system sell approach to the category based on the consumer's needs.

Merchandising innovations such as these are designed to be self-performing, but can be even more successful with salesperson involvement.

Ways to prevent liability claims

Fl RESSURE treated wood can be f handled without risk to health or safety if a few simple guidelines are followed. Consumers not following those rules can run into problems, and suppliersfrom the manufacturer right down to the retailer - may be held responsible.

Someone filing a lawsuit for damage due to misuse of treated wood could name everyone in the chain of distribution of the wood, according to Pat Hamilton of the American Wood Preservers Institute. The key is to make sure consumers have ready access to the guidelines, which in the case of treated wood are EPA-approved Consumer Information Sheets.

"The sheets are like a safety label on a hammer, a lamp or a lawnmower," explains George Eliades, AWPI senior vice president. "It's just on a separate sheet ofpaper. But in the event of a lawsuit, it can take the retailer off the hook. It's just good common sense."

In the event of litigation, dealers should be able to show they didn't withhold information but did what they could to get the directions into the hands of the consumer. Most dealers stock or post the sheets near the wood or at the counter or they hand them to buyers at the time of purchase. Others attach them to the invoice, delivery ticket or the product itself.

When advertising treated wood in its newspaper supplements, Hechinger's often adds a little inch-high box reading: "Ask for treated wood information."

Annual audits of the Consumer Awareness Program consistently show manufacturers and treaters with 100% awareness and participation, and retailers at 790/o awareness and 7lo/o participation. Not good enough, says the EPA.

"The EPA is like a parent whose

child brings home a report card," says Eliades. "He doesn't mention the two A s and two B s, but says, 'What's with this C?' The EPA has never once said they're pleased with the l00o/o involvement by the treaters and manufacturers, just, 'All we can tell you is you've got to do something about this 700/0.' Even though that's 70% of 28,000 ! "

For the good of consumers and retailers alike, the sheets must be distributed. And if the participation doesn't increase, a new programwhich could affect the price of treated wood for everyone - may be required. "l don't think we have

much more time," Eliades sighs. "EPA's about to throw up its hands and try something else. They want us to put people in the stores and ask customers questions. That's impractical. and would cost a fortune."

Story at a Glance

Consumers who misuse treated wood may sue retailers for withholding information... best de fense: provide EPA-approved Consumer Information Sheets.

Gonsumer Information Sheets

CCA and ACZA waterborne preservative pressure treated wood may be used inside residences as long as all sawdust and debris are cleaned up after construction.

r Use only wood that is visibly clean and free ofsurlace residue for patios, decks and walkways.

o Sealers for pressure treated wood may be applied at the installation site.

. After working with pressure treated wood and before eating or using tobacco products, wash hands and face thoroughly. If preservatives or sawdust accumulates on clothes, launder them separately from other household clothing before reuse.

o Penta- and creosote-treated wood should not be used in residential interiors except in areas where wood is subject to decay and insect infestation. Two coats of an effective sealer must be applied.

. In farm buildings, either penta- or creosote-treated wood may be used when in ground contact and subject to decay or insect infestation if two coats of an effective sealer are applied.

o Urethane, shellac and latex epoxy enamel are effective sealers for pentaand creosote-treated wood.

o Do not use wood treated with penta or creosote where it will come in frequent or prolonged contact with bare skin, unless an effective sealer has been applied.

o Do not use treated wood for countertops or for those portions of beehives that may contact the honey.

Copies of the CIS are available from the American Wood Preservers Institute, 1945 Old Gallows Rd., Ste. 550. Vienna. Ya.22182.

Stina lnc. opcned a J0,(XX) sq. li. showroonr ancl warehouse lircility on flve acres in Sulphur, [.a, . Pot.t, ('o. opcned a replaccntent storc with a 1.5,(XX) sq. li. salesfloor in (ireencville. '['n.

Ilontc l)cpot plans 30 ncw warehouse units this year including a 102,0(X) sq. li. storc with a 19.(X)0 sq. li. garden center in Naples, l:1., plus lbur units irt nretro Atlanta, (ia.

I.ov,(,':; relocirtecl a lligh l)oint, N.('.. store arrcl convertcd storcs in Newllort News ancl ('harlottesville, Va., into conLractor yards .Si'ollvls plans a unit in Warncr Robins, (ia., and to expand a Naples, lrl., store.

lhit'kt,s Itrmher ('rr. stores in Amarillo, T'x., anci [;lorence, S.('., were listed among the chain's top 25 perlormers lbr 1989.. . l|'ickes Lunber, l)ouglasville, (ia., is recovering fiont a $ I0.000 damage and ntaterial loss in a l;eb. storm. .

LeonlteKlt Lumbcr Cb., Oklahonra ('it1,. Ok., Plans to invest $ 150,000 to modernize two stores ancl open a new lunrber yard in Edmond, Ok.... Honrc Quarters will open its first Menrphis, Tn.. lrrea store in a shopping center to be built in Bartlett.

D & J Hartlware and Buildins Supply, Lone Crove, Ok.. is conrbining a nrove to new quarters with an expansion . Blakley Lumber & Carpets Inc. is closing its Davenport. Ok., store after 28 years.

Home Depot is publishing announcenlents fbr its home improvement classes in a Spanish language newspaper in Mianti, F1.... Wic'kes Lumber, Golds-

boro, N.('.. cl<lttittccl rt storitgc builcling to thc Waync ('outtly liircnrcrt's Associirtion trltittittg, grouncl.

Anniversarics: .Sottlltarrt l)inc lnspct'tiotr IJurruu, 50th'. ('uttscwtty !,1,,r,6r,r ( o., ljt. Liruclcrdalc. l;1., .50thl I"lttridu ltrmhcr,.Q lluilling,Materiul I)ault'rs,,ls.sttt itttirtrt, 70th: R tQ Il Ilurdv'urc und ltntbca llillings. Ok.. llth'. Lunbarmcn's In/bt'ntotion .5'r'r'r'lt'c.s. Nittchcz. Ms.. lst.

lncl ustry cotttpitttics rcc()gnizcd with (iolclcrr lluntnrcr irwards at thc Nittional llonrc ('cntcr Show in ('hicago incluclcrl Wasl lJuildin.s,Mutariul.s, Atlirrrta. ()a., ltttt't' ls ('rr,r., /rrt'., N<rrth Wilkcsboro. N.('., ll'. 7'. Galliln'r & lJnt.s., /rrc., Springlicld, Yit.. l)alican ('o.. ('onway, S.('.; ('ottpcr'l-ools, llalcigh, N.('.: ,,4nu'ricu tt l4'oodttn rk ( irr7r., Winchcstcr. Y tt.,,Sau broolt. Mcnlphis Tn.. Ihtnrcr lhtt ('o., Mcntphis.

Jolrn I{ant'ock Timfur R(.sottru' Group bought 70,0(X) acres ol' land and tintber near Pinc llluli. Ar., to grow loblolly pine saw tinrber and pine pulpwoocl. .

Sttulhern Pine Inspct'tiort Burtaa, Pensacola, Fl., received accreditation of its quality assutance progrrim for pressure treated lbrest products from the Antericort National Standards Institute and will now use the ANSI logo with the SPIB certification mark

Jqllerson Snuu'lit Cbrp. closed its sawnrill in Whitehouse. Tn. Tirt,sias, lnt'., Orangeburg, S.C.. filed Chapter I l bankruptcy l-eb. 12..,

Arlantic Truding Co. (lormerly American Luntber I nveslmt'nl Part' na'"s). Atlanta, Ga.. opened a distribution yard in Coluntbia, S.C'. . .lantesto*-n Lumber, a

Bulldlng Productr Dlgert rfiv. ol' l'.rwc, lrt<'., l)cachtrce ('ity, (ia.. has it ncw Jirnrcslown, N.('.. wholcsulc tradrng ollrce nranncd by Kcvin Sntith. R ick Millikcn. ('lrolc llagins and Scott Sntith.

('rxt.slul Lttmbar ('o. has shut rlown its llavana, ljl., ('hip-NSaw unit lirr at least livc ntonthst thc plywood anct trc:rting opcra- tions on the sitc irrc n<lt ll'l'cctctl.

'l'rinit.l, l:orc.s! Indu,strit,s plans to nrovc to anothcr location and currcntly has its wcll-cquippecl 7 acrc llurst. 'f x., lacility up for sirlc. l)oy I'lv'v'ood, lnc.. Mcnrphis,'l'n., hus movecl to ('Lrthbcrt. (ia....

Ntrrtlr ('urulinu lltrildittx ('ode ('ttttrtcil .9rudurul ('omrnittee extcnclecl thc inrplcnrcntation date lor its ban on plastic cnd tags on trcatcd lunrbcr to Sept.

Oklultomu ('uhinat ('o. is relocating lionr Kcllyville, Ok., to llristow,Ok....

GA l" ('orp.ls bLrilding nraterials profits inrproved 6y l9t'1, in 1989 . Wootl ltnuulatiort lnstinue. Tolcdo, la., will clissolve May 1.. ltrunk ltu.tlol ('rr., St. Louis, Mo.. parcnt co. ol' l:'rank Paxton htntht,r ('o., has nrcrged with Jeldll'ur, lnt'. and l)orrultl M. Rigbu Ijrank Paxton (lo. wilt become a wholly-owned subsidiary of Paxtort. Inc. which is jointly owned by Rigby lnd Jcld-Wen.

f'l,,rVI Ruildintrl Produtts, Inc., Orlando. Fl.. received a llilson0rt sales and performance award.

(it'or,qia-Put'ilic completed its S1.74 billion tender offer for Greot Northcm Nekoosa Corp.

.. Willian M. Bird & Co., lnc., ('harleston, S.C'., and George D. Rridges Co., Tucker. Ga., have merged.

Housirtg starts f-ell 7%r in Feb. (latest figs.) to a seasonally adjusted annual rate of 1.477,000 units. . Single-family home construction was up 5.106; multiianrily down 35.1'1, ...building permits fell 25(1,.

\ .\/\ r--r\ () ()/(-" lp,,l Drl f l -l r-la,--' lNl li! Y\, ldl-.fl-ililr\:; IIII|II|;III|n

If youneed strength andbeauty PALGO

makes the grade . . .

Redwood structural grades.

PAICO makes the grades with the strength of the NGR grades and the beauty of redwood. PAICO makes 2x8,2x10 and 2x12 No. 2Heart

Structural and No. 2 Structural using the high-quality appearance standards of redwood and the strength standards set by the American llmber Standards Committee. For deck joists, ledgers and stringers, PAICO makes the grades demanded by architects and engineers...

REDWOOD STRUCTURAL GRADES.

PALGO

THE PACIFIC LUMBER COMPANY

We grow what we sell.

100 Shoreline Highway Suite 1258

Mill Valley, CA 94941 (415) 331-8888

NTHONY WOOD TREATING, INC.

CALENDAR

APRIL

Lumbermen's Club of Memphls - April 12, luncheon meeting, Racquet Club, Memphis, Tn.

l,umbermen's Assoclstlon of Texas - April l9-21, annual convention, ('orpus Chrisli ('onvention ('enter, ('orpus Christi, Tx.

trPart of rhe Anthorty Trntberlands famtly of wood products related concerns, provtdtng technical expertise rn all aspects of productton, engtneering and marketirrq, ds wellas a reliable source of high quality wood products.

Provrdlrrg a wide variety of tre.rtcd products. 4/4 boards, radius edged decking, fencing, siding, landscapes and other large and small timbers; as well as soecial orders and TSO.

Featuring an 84 ft. double-doored Woodtec@ treating cylinder provrdrng treatrng capacity of 100 millron bd. ft./year.

Over 7 millron bd. ft. of dry storage space allowing substantral inventory.

Treatrng done in compliartce wrth all state and federal EPA guidelines in accordance with AWPA standards under the supervtston of SPIB.

Experienced and helpful sales staff headed by James Hendrix and Tim Plunkett.

Conveniently located on both the Interstate highway system (l-30) and a Union Pacific Rarlroad sidino.

Kltchen/Bath Industry Show - April 2l-23, Mc('ornrick Place. Chicago, ll.

llarth Dry - April 22.

Natlonrl Building Material Distributors AssociationApril 22-25, executive management conl'erence, Flarbor lleach Resort, l:ort Lauderdale, l:1.

Hardware Industry Convention (Southern Hrrdware Convention) - April 22-25, sponsored by American llardware Manulacturers Association and Southern Wholesale llardware Association, l:ontainebleau I lilton llotel, Miami lleach, l"l.

Forest Products Research Society - April 23-25, meeting' Diboll, Tx.

National Wood Flooring Association - April 25-28, annual convention, St. Louis, Mo.

Kentucky Lumber & Building Material Dealers Association - April 26, board of directors meeting, Holiday Inn, Elizabethtown, Ky.

Lumbermen's Club of Memphis - April 26, luncheon meeting, Racquet Club, Memphis, Tn.

Home Improvement Retailers Workshop - April 27 -28, Bill Fishman & Joe Samulin, Embassy Suites, Atlanta, Ga.

Southern Pine Inspection Bureau - April 28, grading contest, co-sponsored by Timber Products, New South, Inc., Conway, S.C.

Building Material Merchants Association - April 29-May I, summer management conference, Savannah, Ga.

American Wood Preservers Association - April 29-May 2, annual meeting, Nashville, Tn.

MAY

Southeastern Truss Manufacturers Association - May 2-4, annual seminar, Clearwater, Fl.

Southern Pine Inspection Bureau - May 5, N.C. & Va. grading contest, Weyerhaeuser, Ayden, N.C.

National Forest Products Association - May 6-9, semiannual meeting, Washington, D.C.

Mid-America Lumbermens Association - May 6-10, Arkansas mill tour.

Hardwood Plywood Manufacturers Association - May 812, spring conference, La Quinta Resort, Palm Springs, Ca.

MACEF Hardware, Tools & D-l-Y Show - May ll-14, Lacchiarella, Milan, ltaly.

S&T Wholesale Hardware - May 12-13, Sentry market, Kentucky Fair & Exposition Center, Louisville, Ky.

Lumbermen's Club of Memphis - May 14, golf tournament, Chickasaw Country Club, Memphis, Tn.

Southern Pressure Treaters Association - May 16-18, semi-annual meeting, Perdido Beach Hilton, Orange Beach, Al.

Southern Pine Inspection Bureau - May 19, Ar., Ok. & Mo. grading contest, International Paper, Gurdon, Ar.

EL ATotal

The mouldines and merchandisin? vou need.

Mouldings a"rei our only business. Donner has the profiles you want in rack and long lengths of Ponderosa Pine, Fir, Oak, Mahogany and decorator mouldings. Order them clear or fingerjointed. Get them with instore promotional materials that help you sell: headers and feature information for your racks, take-one brochures, wall charts, training programs and more.

The senrice and delivery vou want.

Donner is dedicated to customer service. 'We offer an on-going predetermined count and order system administered by our field seivice people. Dial our toll-free number and you'll get sales personnel who can answer your questions and take your National Distribution Centers:

order. \7e have a toll-free Z4-Hour Order Entry System and Eagle Net capabilities. Within 48 hours your order is labeled, UPC or SKU if needed, loaded and shipped. Our average delivery is 72 hours from order to your door.

Just the w?y you want it!

IOUr Oroer arrlves ln our own custom curtain-sided vans. Unitized and palletized. Pull your fork lift up to the side and lift it off. Nobody makes unloading so fast, convenient and damage-free. Nobodv but Donner.

ome Center erchant

BILL FISHMAN

Bill Fishman & Atfiliates

11650lberia Place Diego, Ca, 92128

frr usrouFlR service! More has been V said about cuslomer service during the past 12 months than in the entire previous history of the home center industry.

Writers and platform speakers continue to advise retailers to increase their service levels if they hope to maintain or increase their customer base. These advisers, however. are hard pressed to come up with answers when retailers ask whal spec'ilit' services they could offer and how to cover the cost and still remain competitive.

ilere are a lew things a retailer can do to enhance his perceived service levels:

TRANST.'ORM

NEGATIVE SIGNIN(; INTO CUSTOM ER I]EN F-I;ITS

Current

"No credit unless ."

lletter

"Charge it: We'll be happy to extend credit. Here's all we ask ."

Current

"No exchanges or relurns without a receipt"

Better

"Satisfaction (; uaranleed! No hassle return policy. Just return your purchasc in the original carton with your sales receipt"

Current

"No deliveries except ."

lletter

"l)elivery can be arranged for all purchases over $75. The following is our deliverypolicy:..."

R l:-t:l)LJCATI-. SALES PhRSONNEL

It's difl'icult but management must teach store personnel who face customers daily to not nickel and dime a cus-

tomer or bury him in paper and lose him [orever.

l'rank Meeks, the young l)omino Pizza franchiser from Washington.

told us from the stage at the llome Center Show that he finds it difTicult to convince his drivers not to argue with customers who demand $3 off their cost claiming the driver arrived just beyond the J0 minute guarantee. Lose the $3 and gain a lifetime customer he preaches.

ACKNOwLtTI)CE!

One minute of waiting time seems like l5 minutes to a customer who is ignored. Let him know that you know he's there and that he is next and his patience quota greatly expands.

FOLLOW-I.J P PHONF, ('ALL

Show your big ticket purchasers that you care. Have someone from your operation place a phone call asking, "How is the purchase performing?"

CUTTING SERVICES

Ofler cutting services. lt's OK to charge just make the service available.

SPECIAL ORI)ERS

Keep your supplier catalogs handy. Take the time to place special orders for your customers. (iet the full margin and take a helty deposit.

INSTALLATION SERVICES

There's a big market out there who don't want to do it themselves. Make (l'lcust'turn Io ltugc 22)

[,ut'h month jbr ncarl-v so\'n .v.'urs, thc populor Operatinx Opportunities column w'rillen b! ]lall.v L.vnch has appeorcd on this pagc. Bul clrunge lrus ilterul the an'nu. |lally is phasinx oul tlre uilunrn but has pnnnisul to write arliclt's on various topit's ./br us in .liuurr issues. While wa'll rtllss /ris monthly wivlom, we know our rcaders slrure our pleusura that he'll t'onlinuc ott us e untributing ulilor -cditor'

WALLY LYNCH

LAT's l O4th Gonvention In Corpus Christi

The Lumbermen's Association ol'Texas will hold its l04th annual convention on the (iulf ('oast at ('orpus ('hristi, April l9-2 |

('harting a new course for 1990, the meeting at the llayf'ront Plaza ('onvention ('enter will follow a nautical theme. Because ol' the host city's reputation as a sunlmer playground, the llrst day will be devoted to play. (iolf, tennis and lishing tournaments as well as tours ol' local attractions are planned.

I)r. Mike Skinner will return to speak on "l)avid vs. (ioliath-Flow To C'ompete Successfully Against The Big Boys. " This session is

scheduled lbr SaturdaY, APril 21. Morc than 150 contpanies will be cxhibiting hundreds ol' products ilnd scrvices at this show which has earned the reputation ol' being the largest single state tradeshow in the Ll.S. lbr retail building materials.

Meetings for both directors and the general membershiP will be held. ln addition, a reception and dinner is slated lbr directors and new members.

('oncluding event will be a President's banquet preceded bY a president's reception. n casino jazz cruise party will wind uP the evening's activities.

Bulldlng Productr Dlgcrt

Homc Center Mcrchant lConttnued from pa$ 20)

('tJ:iTOMllR Al)VISORY l()ARl)!;

Organizc a consumer pancl to kccp your linger <ln thc pulsc ol'thc ntlrkctplacc. Watch how lirst thc wortl spreitds th{t "you cilrcl"

('l.lNl('S ANI) l)l:MONS'l'RAl'IONS

Rctuiling is show busincss. l:ntcrlitin and scll by providing, do-it-yoursell' inlirrnration with clinics in thc cvcning and dcnronslrttions on thc l)rtor during peak sclling timcs.

W1:1.('OM

ll

Nl:l(;Ill|OR I'ROMOI IONS

Rctain thc scrvicc rll' Wclcontc Wag,on or onc ol'thc other scrvicc organizlttions that grcct ncw nrovc-ins. OII'cr a lice prentiunt l<tr thc lrrst tinrc sholrper. lltr ('OtlRl'l:Otl:;

Just be ing "nicc pc<lplc" citn pul you ahcad ol' your compctition. Sl'ORl: llotlR:i

It's simple. ll'they're working while you are opcn and ytlu'rc closed when thcy havc tintc ltt shop, thcy shop clsewhere.

Therc lre other services that sonre customers consider important: descriptive signing, clean rest rooms, take home litcrature, video tape lending library. tying materials, rcd llags. liee carlop carriers. anrple floor hclp. Some of thcsc add expenses, but most havc little cost. Managenrcnt has only to ntake cvcryone aware ol their commilment.

A NEW COVER

aYttrl'Tfti't":""' '

Fon Youn Pnrssunr lhnmroLuunnn

PENOFIN' TRl{NSPARENT W OOD FINISHES

mofin SaDleo Clresfitulblmde with gteen preaeure treated nmod to give pu a ridt natural wood tone. The same high quality )rou have ogerienced on redr,rrcod andcedarlou can norv ocperience on your pressure treated wood for decke and fencea. Fenofin uses microscopically ground etrategic metals that offur the best in W ptotection because they don't absorb sunlight, they reflect it.

From Penofin's color system to its Brazilian Rose$/ood Oil base, Penofin contains the fhest ingedielrts availatle for wood ptotectkn. Brazilian Rosewood Oil penetrates deep into the wood fibers allowing them to breathe. It doesn't leave a film on the surface to crack, peel and chip. We could make it cheaper but it wouldn't be the finest wood finish in the world.

ltt 'fiz;

P ERFoRMANcE at.

lndustry Club Honors Senior Member

Over 100 members of the Lumbermen's Club of Memphis and his family honored Harry B. Kirk as one of the oldest men in the nation to be associated with the hardwood lumber industry at a luncheon on Feb. 8 in Memphis, Tn.

Kirk,95, has been in the industry for 7l years and a member of the Lumbermen's Club of Memphis for 46 years. He would have been a member earlier, but rules restricted membership to those who bought and sold lumber and he was an inspector for the National Hardwood Lumber Association, Kirk recalled. But when the rules changed, he became a member.

After working as an inspector for the NHLA and various lumber companies, Kirk founded Harry B. Kirk Wholesale Lumber Co. in 1961. He is now a tree farmer.

illSTEl award plaques signifying membership in the Simpson Redwood Million Foot Club were presented to representatives of the Lee Roy Jordan Redwood Lumber Co. Top photo Joel Hamel, Simpson, gives award lor Dallas, Tx., olfice to Ronny Fuchs and Lee Roy Jordan, left to right. Below, Hamel presents Austin, Tx., office trophy t0 Jimmy Petrey and Jordan.

Alrawz

Dtscovnn

And that package consists of a dependable supplier of lVolmanized Pressure Treated Lumber. This is treated lumber that has been labeled rvith a Lifetime Guarantee and comes complete rvith a sales and service team that is only a phone call arvay.

SOUTHERN ASSOCIATION

Oklehomr l,umbermen's Associrtion members recently toured the l)elta lraucet plant in Chickasha and the Tcmple-lnland gypsum wallboard plant in l;letcher.

Traveling by bus on March 6. the group visited l)elta first to observe state of the art robotic assembly lines directed by computers. At Temple-lnland, the group was treatcd to lunch, a tour o[ the lircility and an explanation of the program to cut cmploycc absenteeism.

Kentucky l,umber & Building Material Dealers Association is taking an active part in amending the statc's lien law.

With the Kentucky llome lluilders Association, Kentucky Plumbing, l{eating & Cooling Association and the Kentucky Ready-Mix Association, KLIIMI)A will present a change to llouse tlill 413. Their objection to this amendment backed by a group of bankers is the order of distribution ol moneys in case customers delault on payment. A lengthy debate and manY amendments are expected before the issue is resolved, according to Billy Thompson. exec. v.p.

KLBMDA board members will meet April 26 at the Holiday Inn, Elizabethtown. The annual family outing and golf tournament has been set lor July l8-19 at the Marriott Hotel, Lexington.

Florida l,umber & Bulldlng Materlal Derlers Associatlon will use funds liom a 60 day mini membership campaign to plant an oak trce at (iivc Kids

The World Village for terminally ill children in Kissimme. lrl

Woody (llark, Lumbermen's Underwriting Alliance, l990 membership committec chairman spearheaded thc campaign which pitted liastern Conference Regions against Wcstern (lonference Regions. Bill (irimes. lluttig Sash & l)oor Co., and Marty Perez, (iancedo Lumber (1o., Ied the eastern team. Terry

Lewis, Bontel Fastener Corp.. and Charles Scott, Robbins Wholesale Lumber. captained the west.

Awards will be given to lhe winning captain and coach and most valuable player at the tree planting ceremony on April 19.

Lumber & Building Material Dealers 0resident for 1990 is Bill Bucher, Square Deal Lumber Co., Park City, Ky. (See p. 25, March 1990 for other officers.)

A l;LllMl)A Give The Kids

The World fundraiser in l"ebruary by llonnie Lewis exceeded its goal of $25.000 to support the village.

M ld-Americr l,umbermens Associalion members from Arkansas and Oklahoma were among over 3,000 attending the l02nd annual meeting in Kansas (iity, Mo., and purchasing $5.4 million in products.

Thc board of directors met during the l:eb. l5-16 session. V.p. llob Flenkle, (irand Country llomeworks, Grove, Ok., gave a progress report on national's strategic planning committee efforts. Action on continuing mcmbership in national was delerred until the next board meelrng.

Associalion by-laws were amended to allow associate members to serve on the board of directors in an ex-olllcio capacity. l'ive candidates will be presented to the membership for election. A community college advisory committee has been formed to provide communication between the lumber industry and the educational committee.

Meet the candidate programs are being hosted by the association to introduce candidates for election to key offices in C)klahoma. GOP gubernatorial candidate Bill Price will meet with dealers on April 2 in Tulsa and April 9 in Oklahoma City.

(Please turn to Page 54)

l(EllluCKY

YOUW BE"ITMWNq TESSII\I\MWLOSS NDFEWERCU C }TTS or[E\nRymR?

Wotnanized' HffRN I

gives you what you want:

. "Built-in" water repellent to minimize weather damage

L.ess stock degrade

Higher proftt margins (7%to 15% higher!)

o More customer satisfaction-fewer complaints and more repeatbusiness!

Sacramento. Ca.

Ponderosa Plnc, Sugar Plne, S.P.F, Whlte.Flr, Douglao Flr, Cedar

James A. Haas, gen. mgr.

Richard H. Mills. Melissa Morinelli

Mouldlngo, Mlllurork, Cut Stock, Plywood, Lumber, Partlcleboard

Sales Agents for:

Duramold Wood Products, El Paso, Tx. W&W Moulding Co., Loomis, Ca.

P.O. Box 255546, Sacramento, Ca.95865 US Wats (800)624-5319 Ca Wats (800)321-1278 (916)972-7282 FAX 916-972-7290

Treated Lumber Tips

Help Build Safes

Here is a list of quick facts to know when selling treated southern pine:

o Properly treated with CCA-type preservatives, southern pine will resist decay and insect attack for decades. Field tests monitored by the U.S. Forest Service confirm this fact.

r During the treating process, CCA preservatives penetrate deep into the wood's cellular structure and become nonleachablel that is, the preservative is permanently bonded to the wood fiber and cannot come out,

o Southern pine is the preferred species for pressure treatment, because of its ability to accept and retain deep penetration of chemical preservatives. About 9006 of all treated wood is southern pine.

o All fasteners used should be hot-dipped galvanized or stainless steel.

o When sawing or machining treated wood, a dust mask and eye goggles should be worn,

o l)ispose of treated wood scraps in the trash. Do not burn.

. Following construction, apply a water repellent sealer to all exposed wood surfaces.

o Treated southern pine can be painted or stained just like untreated wood.

San Francisco, Ca.

Mahogany, Meranti, Keruing, Ramin, Nyatoh

Franklin O. Billings

Mouldings, Millwork, Plyurood, lndustrial Hardwood, Truck Decking, lmported Hardwood/Softwood Lumber

EXPORTING: Softwood Cut Stock, Hardwood Lumber & Dimension, Softwood & Hardwood Specialty ltems

1050 Sansome St., Ste. 300, San Francisco, Ca. 94lll (4r5)39r-6700 FAX 415-981-4r30

Candace Briggs, mgr. Dave Kipp, Jackie Scoles

S.P.F. Dimension, F/L Dimension, Hem.Fir Dimension, CCA Treated Lumber, Cedar Siding Products

Southern Plywood, Western Plywood

One Central Park Plza, Ste. 200N, Mail Drop 27, Omaha, Ne. 68102

(402)978-4525 FAX 402-978-4526

(800)535-7898

New Osmose Marketing Tools

Osmose Wood Preserving, Inc. is opening new marketing avenues for its licensees with the acquisition of a tv show and garden magazine.

Both are being produced by TelA-Cast Group, now a division of Osmose, in Osmose Studios at Griffin, Ga., headquarters.

Nationally syndicated Backyard America is seen in the U.S., Hawaii and the Caribbean on both cable and commercial networks. Host Jim Bennett is assisted by co-host Pat Simpson in constructing backyard projects and offering information on gardening, landscaping and do-it-

Causeway's Soth Year Bash

Causeway Lumber Co., Fort Lauderdale, Fl., celebrated its golden anniversary with a party for 500 employees, retirees and guests.

Gold rings of the company's logo with diamonds were presented to three long-time workers: James Burton, 42-year veteran; Willie Lamar,

yourself activities.

Bennett also is publisher for Weekend Gardener magazine. This publication features projects built on the tv show as well as editorial of interest to the homeowner with a backyard garden.

Osmose Studios are capable of producing broadcast quality video tapes for Osmose customers at a cost savings. "The acquisition of Tel-ACast Group will provide unlimited possibilities in the way of public relations and advertising for Osmose licensees and their dealers," a company spokesperson said.

Wood Window Demand Rising

Almost 700/o of windows used in single family construction and 550/o of those in multifamily construction are wood or wood-clad windows.

According to specifiers surveyed by the National Wood Window and Door Association, the increased popularity of wood windows is due to problems they have with all-metal or all-vinyl windows including rust and corrosion, damage from extreme cold, lower manufacturer standards and lower buyer acceptance.

The study also shows that exterior use of wood doors has risen by 9o/0.

Hollow core wood flush doors are selected most often for interior use. Solid core wood flush doors, along with molded and simulated panel doors also have shown a significant increase.

35 years, and Walter Mack, 32 years, at the event. Seventeen others have worked for Causeway for more than 20 years, and 55 for over 10, some not tardy or absent once. Of the 333 employees, the average is in his sixth year with the company.

"The popularity of wood windows and doors can be attributed to recent advances in wood treatment and wood cladding, among other things," said John Shoemaker, executive v.p., National Wood Window and Door Association.

Kiln-dried Frontier Incense Cedar Siding is an affordable alternative to Standard & Better green cedar sidings. Every unit is paperwrapped and contains a two-length mix, pre-bundled and end-capped for added protection. And Frontier Siding is available in a variety of patterns suitable for a wide range of architectural styles.

Features

Z Kiln-Died; Dimensionnlly Stable

Z Protectiae Bundling with End Caps

Z All-Weather Paper Wrapped Units

Z 6- to L6-Foot Lengths

Z Milled from Incense Ctdnr; Naturnlly D eW Resistant, Exceptionally Durable

AWPB To Become lnduetry Watchdog

Changes which will enable the American Wood Preservers Bureau to represint the treated wood industry as the American Lumber Standards Committee represents the entire lumber industry are underway.

Following a request from the special Organization Working Group of the National Forest Products Association Task Group on Quality Assurance Procedures, the American Wood Preservers Bureau board of governors has voted to redefine its activities to become the consensus body for quality assurance in the treating industry.

Recognition of the industry's quality assurance body as a consensus body is considered by the Task Group to be an essential part of the

Habltat Needg Donatlons

Those in the industry with inventory they wish to donate to a nonprofit organization are being sought by Habitat for Humanity International.

Former President Jimmy Carter began working with Habitat for Hu-

industry's overall product acceptance program in both domestic (building codes) and foreign commerce. The group also recommended that the program for the wood preserving industry be structured along the Iines of the American Lumber Standards Committee.

The need for the entire preservative treated wood industry to maintain a voluntary nationally recognized Wood Treating Assurance Program as a common basis for uniform industry wide inspection and quality marking procedures guided the NF'PA committee, said John Hall, president of the American Wood Preservers Institute. who chaired the group. They also felt the program should be based on the

standards established by the American Wood Preservers Association. he noted,

After considering the merits of either creating a new organization or asking AWPB to become a true consensus body representing the whole industry, the group asked AWPB to consider making the recommended organizational changes. The AWPB board of governors accepted the offer in F'ebruary.

They have requested the NFPA Task Croup to reconsider some aspects of the proposal and assure support of the resulting organization. An NFPA/AWPB work group was scheduled to meet early this month to refine the details.

manity in 1984 and donated one day of carpentry skills and manual labor at a work site in Americus, Ca. Since then Jimmy Carter Work Projects have been held each year with the Carters joining other volunteers to build or renovate homes for others. This organization builds homes

for the ill-housed and homeless, using donated materials and volunteer labor. Two 1990 projects will be centered in Tijuana, Mexico, and San Diego, Ca.

More information is available from the international headquarters in Americus, Ga.

E PATENTED STORAGE/HANDLING SYSTEM

SPECIFICALLY ENGINEERED FOR THE

I I

outo-stok

BUILDING SUPPLY RACK SYSTEMS

Compore

these oub-sfok odvontoges: Requires 50% les spoce thon contilever systems, No speciolfork trucks needed. Increoses soles through better stock monogement ond customer service.

System poybock less thon one yeor, most coses due to lobor sovings ond reduced scrop loss, Eliminotes most product domoge, Ferfect for rock-supported construction.

One person con store o complete unit lood of lumber in just over o minute,

qUlO-StOk storoge sydems sove time, lobor ond poce icr storing ond hondling lumber ond other building supplies. Uses rnofmum height, ollows totol self-seMce, protects product ond is sofe for personnel qnd equipment.

OUtO-StOk con be used to construct rocksupported buildings ond building extensions, This pre vides fost, inexp€nsi\€ consfruction qnd fost writeoffs for tox purposes. Stock ond custom designs ore ovoil oble for outo-stok Rock-Supported buildings.

oulo-sfok Storoge/Hondling Systems

con meet oll your lumber industry needs. For more informotion. coll or write: --619[gnstok

The effectlveness of advertlsing ln

Buildtng Products Dlgest has been demonstrated many times by many companies. Icn't it tlme your company's advertising joined the industty leaders in Building Products Digest?

From the harvest of our Southern Pine forests, through the processing and delivery of your

Reshaping and preserving the fruits of our forests for delivery to you will help you pressure treated products, New South insures that preserve the success of every quality standard is not only met but exceeded. And with a wide range of pressure your business. rreated products each proudly bearing the New today for information South nameyour guarantee of dependable quality backed by our 40 year limited waffanty.

PERS NALS

Terry Roberts, Southern Pine Inspection Bureau, has been promoted to district supervisor for the Eastern District, including S.C., N.C., Tn. and Va. Rrymond Horne has retired.

Marc Glllls is now with the bureau in Ms. Brucrc Lee has rejoined the staff

Bllly S. Thompson, Kentucky Lumber & Building Material Dealers Association, Lebanon, Ky., joined members Blll Morton, Blll Bucher and Don Hellmann at the National Lumber & Building Material Dealer's Association's Conference with Congress in Washington, D.C.

Walter Grant and Winford Chukes have been selected as Employees of the Month at Coastal Lumber Co., Havana, Fl.

Chrls Eichhorn is new to GeorgiaPacific. New Orleans. La.

Malcolm White, Paty Co., Elizabethton, Tn., celebrated his 55th anniversary with the company.

H. A. "Doc" Ecksteln has been appointed v.p. of mktg. for the building products div. o[Celotex Corp., reports T. M. Prrlso.

Edwrrd R. "Ned" Scheffler has been promoted to director of window business development for the vinyl building products group at CertainTeed Corp. Jeffrey B. Hersh is mktg. mgr. - replacement windows.

Jrmes F. Titus has been named national sales mgr., retail sales/man, power development for Stanley Tools, according to Kent Brrnes. A. J. Harris, Baton Rouge Lumber Co., Baton Rouge, La., has been appointed to the Louisiana Building Material Dealers Association's board of trustees.

Manuel Perez is now sales mgr. of East Coast operations at Causeway Lumber Co., Fort Lauderdale, Fl. Alfred Lutz has been promoted to mgr. of 84 Lumber Co., Wilmington, N.C.

Bulldlng Productr Dlgort

Cherles F. Wrrelm, Golden Triangle Builders Supply, Mount Dora, Fl., recently completed the Florida Lumber & Building Material Dealers Association's l2-week continuing education course, along with Roberl J. Clchon and Lrrry C. Vloletle, Belleview Building Materials, Belleview, Fl.l Crrman D. Mlller' Drnle! A. Terry and Jrmes B. Mlkels, RoMac Lumber & Supply, Leesburg, Fl., and Glno A. Bennle, J. Scott Rowbollom, Ralph G. Grrhnd, Phyllls M. Slmns, Lanr J. Bon Jorn. Chrrles D. Pruett and Lrwson L. Wolfe ll, CBS Industries, Clermont, Fl.

Floyd Schlsler, v.p./district mgr., E. C. Barton & Co., Jonesboro, Ar., has retired after 40 years with the company. Rry Cox has been translerred to the purchasing dept., and Jeff Cole replaces him as mgr. in Harrisburg, Ar. Wally Shrader, Jonesboro, and Monroe Woods, mgr., Marked Tree, Ar.. have also retired.

Leroy Kirkland has been named mgr. of Ridout Lumber Co., Cabot, Ar. Robert Little has retired as mgr of Arkmo Lumber & Supply Co., N. Little Rock, Ar.

Doris Moore is now Ok. district sales rep for Azrock Floor Products, replacing Ellis Hall, who has retired after 15 years with the co.

Tom Kinerk is now Southeast reg. sales mgr. for LeelRowan's retail sales div., reports exec. v.p. James P. Morley.

Barry L. Kronick has been elected pres. and ceo of Furman Lumber Inc., replacing Harry "Hawk" Furman, who remains a director.

Joe Hardy, owner & founder, 84 Lumber Co., was recently featured on Robin Leach's Lifestyles of the Rich & Famous.

Jerry Hagerman has been promoted to co-mgr. of 84 Lumber, Madison Heights, Va.

David Davis is now southern lumber product sales mgr. at Champion International, Jacksonville, Fl. Walter Cousart is southern lumber product mgr.

Mike Burtt is now commercial & architectural mgr. for Benchmark Doors, Fredericksburg, Va.

Lynn Copriviza has joined Gekay Forest Products, Jacksonville, Fl., as v.p. & gen. mgr. George Russell is pres.

Mike Rose has been added to Furman Lumber's panel products dept. Bob Porsavage is a new national accounts sales rep.

Kevin Smith, Ric Milliken, Carole Hagins and Scott Smith are heading up Jamestown Lumber's new wholesale traders office, Jamestown, N.C.

Jim Casey has been transferred to Sun Coast Forest Products, Tampa, FI.

Pat Carey, Sam Carey Lumber Co., Memphis, Tn., and his wife, Kay, recently vacationed in Boca Grande, FI,

Elmar Brock, Trinity Forest Industries, Inc., Hurst, Tx., and his wife, Peggy, are touring Germany, Austria and Switzerland this month.

John Herring, A-l Roof Trusses Inc., West Palm Beach, Fl., has been elected pres. of the Wood Truss Council of America. Robert Ward, Southern Components, Shreveport, La., is now sec., and Dave Keefe, pres.-elect/treas. Past pres. Rip Rogers, Trussway, Inc., Houston, Tx., completes the executive committee. Gary Ford, Naples Lumber & Supply Co., Naples, Fl., is a new director.

Mike Day, Hood Industries, Beaumont, Ms., has been promoted to lumber sales mgr.

Bob Pedigo has been named asst. mgr. of Lowe's, Suffolk, Va. John Sugg, store mgr., Goldsboro, N.C., is celebrating his 20th anniversary with the firm.

David Martin has been promoted to market development mgr. for Clearwood products at DC Mouldings, Marion, Va.

Peter C. Lyons is now Southern reg. sales mgr. for GTE Lighting, Atlanta, Ga.

Jeff Overton is the new director of quality control for Bruce Hardwood Floors, Dallas, Tx., succeeding Cecil Raines, who has retired.

John Hechinger Jr., pres., Hechinger Co., has assumed the duties of c.e.o.. a post formerly shared by John Hechinger Sr., who remains chairman, and Richard England, now chairman emeritus. Stephen Bachand has been promoted to c.o.o.

WHAT'S NEW WITH YOU?

Building Products Drgesr wants to know when you changejobs, get a promotion, take a vacation, get married, have a baby or receive recognition. Send your note to Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660 or call (714) 852-1990. We're waiting to hear from you.

Jack Sweeney, Temple-lnland Forest Products, has been elected pres. of the National Particleboard Association; v.p. Royce A. Stanford, Weyerhaeuser; sec.-treas. Jack O'Leary, Union Camp Corp.; executive committee members-at-large Bob Carter, Richard Krull and Eddie McMillan, and committee chairmen Dave Smith, technical committee; Robert Carter, production management committee; and Jack Beene, oromotion committee.

Greg A. Myer has been named Stanley Door Systems southeast region territory manager of the year.

Jack Peddy has joined Union Camp Corp.'s N.C. sales staff.

Larry Bragg has rejoined Clark-Hill Lumber Co., Jacksonville, Fl., as new accounts sales mgr. Brad Foreman is new to the co.

Tom Kline has been selected (lelotex Corp.'s marketing manager of the year.

Tim Cornwell has joined Georgia-Pacific's distribution div., Atlanta, (ia., as Canadian lumber mktg. mgr.

Tuck d'Oliveira is new to the southern sales div. of Timber Industries, Peachtree, Ga.

Neil Bowie Jr., llowie-Sims-Prange Treating Corp., Dallas, Tx., attended the Southern Pine Marketing Council's recent retailer advisory board meeting, along with Joe Elder, Elder Wood Preserving; Fred Omundson, CSI; Jim McGhin, Union Camp: Vernon Massey, Louisiana-Pacific: Brenda Elliott, Temple-lnland, and Bob Paine. MacMillan-Bloedel.

Jeff Easterling, Richard Wallace, Durand Darbyshire and Don Jaenicke are back lrom Chicago, ll., where they represented the Southern [:orest Products Association at the National Home Center Show.

Glen Stockton is now handling sales in Tn., Ms. and Al. for llenderson & Ilaird Sentry Hardware Co., (ireenwood, Ms.

Fred Omundson, CSI, Charlotte, N.('., is mending nicely after recent arthroscopic knee surgery.

Justin Tyme is the new man in charge of receiving deliveries at MungusFungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus, owners.

Shutter Up

Raised panel style shutters have been added to Duraco lndustrial Products' Finishing Touch line.

NEW PRODUCTS and selected sofes

oids

Deck Tape

Deck Seal, two thick rubberized layers topped with a protective aluminum foil to create a water-tight moisture-proofi ng gasket between deck joists and finished lumber, is new from Heckman Industries.

The self-adhesive seal is said to be easily applied with a utility knife to prevent dry rot and premature deck failure due to moisture.

Other uses include wall flashing for rim joist, cap flashing for enclosed hand rails, door and window sill flashing and weather barrier pro-

Gomruterized Garage Designs

Consumers and contractors can now custom design their own freestanding garage or outdoor building on a video screen in three-dimensional form on Weyerhaeuser's DesignCenter.

The in-store kiosk provides a quick, easy design tool for various custom home remodeling projects. Ideas can be viewed flrom any angle,

It comes in 33-ft. rolls with I - l/2in. for joists, and 3-ll2 and 6-in. wide for walls and handrail flashing.

and the system prints out a full color picture, complete materials list, structural schematic and materials cost.

Garages can be designed to accommodate from one to three cars, and storage buildings can be built from l0'xl0' up to 850 sq. ft.

Assisted by a retail salesperson, consumers select the overall size, type ofsupport system and roofconstruction, and wind and snow load requirements. Features include flexible door and window placement, single and double doors, siding and roofing options.

All shutters are molded of high impact polystyrene with realistic woodgrain texture. The tough acrylic finish is said not to crack or peel. It comes in seven colors and 12 lengths, plus cottage style in the 67"

Rack Solid

A wide range of merchandising and storage racks for lumber and building materials is available from National Store Fixtures. Inc.

The standardized and customized steel storage and display systems are designed to maximize usable cubic space.

Offered are store fixtures (including A-frames, wall racks and. herringbone racks), pallet racks (standard pallet, lay-down lumber, door, window, sheet goods, drive inldrive thru, mezzanine, straddle and interchange racks), and cantilever systems (one- or two-sided with/without roof system).

Slatelike Panels

A unique high density, nonasbestos. slate-textured architectural building panel ideal for curtain walls, cladding, spandrel panels, window sills, countertops, soffits and fascias has been introduced by FibreCem Corp.

Made from fiber cement, the 4'x8' panels are colored-through and pre-coated. They are said to offer high density and cross grain bending strengh, with no measurable shrinkage or expansion. Reportedly, they also are non-toxic, non-combustible and resistant to high impact, moisture and chemicals.

FREE READER SERVICE

For more information on New Products write Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your requ€st faster! Many thanks!

Added Lift

Nissan's 8,000 and 9,000-lb. capacity, internal combustion engine-powered forklifts have been improved with a range of new standard features and design refinements.

The heavy duty FO3 series now offers enlarged mulfler design for

Almost-Oak Entry

The Newport insulated residential entry door from Peachtree Doors Inc. features a skin of a new thermoplastic compound which reportedly

Gustomized Directories

Business directories compiled from over 4,800 Yellow Page telephone books covering every city and town in the United States are available from American Business Directories.

Among the 1,200 different categories are Lumber Wholesalers (featuring 5,922 listings), Lumber Retailers (20,925), Building Material Dealers (23,924), Building Material Wholesalers (2,142), Western Building Contractors (34,006), Fastern Building Contractors (34,527 ), and Architects (37,652).

Each book includes company name, address, phone number, franchise/specialty information, Yellow Page ad size, and year of first appearance in the Yellow Pages.

Directories are updated an-

is weatherproof, resists warping, will not crack or rot, and can be stained to match virtually any oak coloration.

The panel is said to be a perfect reproduction of oak graining and texture, with stile and rail construction and deep mouldings. Its polyurethane core reportedly provides six times more insulation than wood, and its molded panel has a built-in rubber bottom sweep that fits against an adjustable oak threshold to assure a tight seal.

The panel fits into a weatherproof frame system engineered to prevent air and water leaks. Insulated glass is also sealed into position to prevent leaks.

For security, there is an extra steel reinforcement plate at the strike iamb.

quieter operation; choice of 254.4 cu. in. displacement gasoline or diesel engine for added torque and acceleration; refined carriage, counterweight and front overhang configurations, and a modified radiator design.

Now standard are a full light package, headlight guard, adjustable tilt steering, small diameter steering wheel, single lift/tilt lever, instrument panel control cluster, precision step-down floor pedals, gas cylinder for easy opening and closing of the hood and fusible link circuit protection.

nually since there reportedly are changes in about 400/o of the listings from year to year.

Varied Wood Treatments

Exterior oil-based, water reducible wood finishes without the milky and opaque appearance of an emulsion are now available from Preserva-Products.

Preserva-Wood Clear Oil Finish has a clear, amber appearance that allows the wood's natural tones to shine through. Products are also slightly tinted for redwood, cedar and fir. And Preserva-Wood Plus is designed for power-washed or badly weathered siding and roofs.

The wood treatments are said to be easily cleaned up with water, biodegradable, non-corrosive and virtually odorless.

Hang Around Longer

A closet rod system with uninterrupted slide has been introduced by Lee/Rowan.

c0lrsulTltftI

ru THE HOTE CETITER & BUIIDI]IG TIITERIAIS ITDUSTRY

o RETAIIERS o WHOLESALERS o MANUFACTURERS

SIRRTEGIC

PI.AII il I]IG, s01uil01{s & PRoGRAilS

. Ad Preparatlon

. Cllnlc Programs

o COOP Funds Admlnlstraflon

o Marlret Research

. Package sales

o lfuck Leaslng

o Commerclal & Industrlal sales

o store tayout

o stot€ Meetlngs

o lt?lhlh9

. Vlsual Merchandlslng

lN THE I 99Os YOU WILL NOT BE DOING BUSINESS WITH THE SAME PEOPLE IN THE SAME WAY YOU DID lN THE | 98Os

LET US SHOW YOU HOW TO MAKE THE TRANSITION AND PROSPER

The l" tubular steel, epoxycoated closet rod requires support every 30"- 40", providing extra length for sliding clothes. The rod can be installed alone or attached to a Lee/Rowan linen shelf.

Housewares Holder

The Cooking Accessory Center for storing spices, cooking utensils and small kitchen items is new from Selfix. Inc.

Mounted on either a wallor under a cabinet, the center includes a clip for displaying recipes.

Also offered in the new line of modular, wall-mounted home organization products are a phone message center, cleaning supply center and vitamin/diet center.

Hang On

A wide range of hanging hooks and bars which mount on door hinge pins are now available from Hinge-lt Corp.

The devices are said to be installed with only a hammer and screwdriver, move freely and indepen-

dently of the door, and will not mar the door, woodwork or wall.

Tarheel treats you best.

Single-hook hangers include single bar, double bar, triple bar, double hook and triple hook models. All are finished with durable baked-on white epoxy or lacquered brass.

The Multi-Hanger attaches to the top and bottom door hinge to act as a towel bar, clothes tree, drying rack or valet. Four bars are included in combinations of 7" bars (ideal as hooks for coats and robes) and 14" bars (to hold towels, ties or items to dry). Each bar has a ball-end cap for safety and to prevent articles from slipping off, and the entire unit is finished in chip-resistant ivory epoxy.

Gonvertible For Drivers

A tool accessory kit which converts a cordless screwdriver into a drill is new from Arco Products Corp.

The package includes a l/4" keyless chuck, which holds any size drill bit up to l/4" diameter and accessories with shanks \p to 1/4" diameter, and a lO-piece high speed twist drill set.

we believe quality isnt

just skin deep and. that ' it doesn't come in only

no matter what the size,

Llquld Concrete

Con-Crax, a pourable gray crack filler to repair concrete surfaces, is new from Revere Products.

l)esigned to repair cracks up to l /2" wide by l" deep in driveways, sidewalks, parking lots, stairs and concrete floors, the filler comes ready-to-use right from the bottle.

Scuff Tough Turf

A new mid-priced sheet vinyl flooring with a revolutionary wearlayer has been developed by Tarkett Inc.

[:asy Choice flooring's Scuff (iuard layer provides extra protection from athletic shoes and eliminates the "immediate sculf ' caused during installation.

It is offered in four contemporary designs.

flush caps and unobstrusive lines that blend with any decor.

Glass Substltute

Polycarbonate glazing sheets offlering thermal insulation, high impact strength and excellent light transmission are now available as an alternative for glass in greenhouses, sunrooms, shower doors and other d-i-y applications from Polygal.

Reportedly it is self-leveling, quick setting and durable yet flexible for a water-tight seal.

Small, Sleek & Shiny

M iniature decorator lighting switches - nearly one-fourth the size of conventional switches have been introduced by Carlon.

Manufactured of sturdy, lightweight polycarbonate, Futura wall plates mount flush to the wall, featuring recessed mounting screws and

The 15 amp light switch can accommodate single pole or three-way wiring, and it snaps into place without screws.

The structured sheets are said to maintain their mechanical properties in temperatures from -40" to 250'.

Weighing 4 oz. per sq. ft., the sheets come in 4'and 6' widths with clear, bronze and opal tints. Connecting profiles are available in coordinating polycarbonate or aluminum.

Fiber Cement Backerboard

Hardibacker, a lightweight, dimensionally stable and water-resistant ceramic tile underlay, has been introduced by James Hardie Building Products.

Designbd for ceramic tile floors, countertops and shower areas, the fiber cement backerboard features accurately trimmed edges to reduce installation time since no sealing is required at the joints - only butting together. The product is said to require scoring on only one side, is l /4" thick to eliminate buildup at thresholds, produces a clean cut edge, and is 500/o lighter than most other backerboards.

Reportedly, it can be nailed or screwed up to l/2" from the edge, has high tensile and flexural strength to resist breakage, and does not peak or swell at thejoints. It comes in 3x5 and 4x8-ft. sizes.

It is also said not to rot or burn and to resist permanent water or steam damage, termites and other pests.

Fully Organized

An entire kitchen-full of organizers to maximize use of vertical and rear storage areas has been introduced by Clairson International.

Ball-bearing slides reportedly assure smooth swivelout or glide-out motion, even heavily loaded. Most baskets and racks can also be lifted out or repositioned for convenience.

The Keije line includes adjustable glide-out coated wire pantry organizers, pull-out trash containers and hampers, tiered baskets and lazy susans, pots-and-pan drawers, utility carts, oak message center, and undercabinet, swivel-down spice, knife and cookbook organlzers.

Clay Gloner

PlasTerra flower boxes and bowls featuring the look of real terra-cotta but only a fraction of the weight are new from Akro-Mils Specialty Products.

Made from a durable plastic resin, the containers reportedly are strong, impervious to moisture and will not chip, crack, dent or peel. Each has a removable leach plug for drainage.

steel tanki heavy duty 34 lb., 6.2 amp vacuum; 7 ft. long, 1.5-in. diameter vinyl hose and hose adaptor: cloth filter assembly; foam filter sleeve; three-wheel dolly, and three paper filter bags.

grill, heavy duty frames with predrilled attachment holes.

Flower boxes come 6-112" high, 8" deep, in 18", 24" and 30" lengths. Bowls measure 12" across, 5" deep; 14" across, 5-2/4" deep; 18" across, 7-3/8" deep, and 24" across,9" deep.

Wet/Dry Vacuum

A wet/dry vacuum cleaner with centrifugal blower is new from Milwaukee Electric Tool Corp.

The l0-gallon capacity unit has positive water shut-off to protect the motor from direct exposure to water. Its filter system traps both coarse materials and fine dust particles. The vacuum can be used as a blower by switching the hose from intake to exhaust.

Features are a l4-in. diameter

Accessories include major floor tool, l0-ft. hose, squeegee shoe, l5in. crevice tool, carpet insert, utility nozzle, double bend floor rod, furnace cleaning kit, hose carriers, steel hose connectors, fabric or felt shod attachment shoe, and brushes.

Precautionary Screenang

Screen Guard from Alumax helps protect door screens from damage by pets and children.

The guards include mounting screws and expanded aluminum

VER WHAT'S, NE\fl

. TREATMENT'S AVAILABLE ON .25 AND .40

O WATER REPEI,LENT TREATMENT AVAILABLE KILN DRIED AFTER TREATMENT AVAILABTE

o AU, LUMBER lS GRADE MARKED AND A, INSPECTED

They are available in mill finish, white or bronze in several sizes to fit a wide range of screen doors.

Surface Upgrades For Sure

SureCoat acrylic-coated Southern pine particleboard from the SurePine Division of Willamette Industries now features newly enhanced surfaces.

Surfaces are coated by a new precision roller with greater surface uniformity, fewer gloss differences and a slightly matted texture for an improved appearance.

Set Tight

Rockite, an expanding, pourable, anchoring and patching cement that sets in l5 minutes, is new from Hartline Products Co.

The powder-like compound mixes with water to a pouring or pliable consistency for quick, permanent repair ofcracks, holes or breaks in concrete. It is also said to anchor bolts and similar items in concrete with more than twice the holding power of objects anchored only in fully cured or conventional concrete.

Easily Blocked

A totally mortar free glass block installation system resulting in quicker, easier and more attractive projects has been introduced by Pittsburgh Corning Corp.

Utilizing clear silicone sealant, durable plastic channels and plastic spacer strips, the KWiK'N EZ System for PC GlassBlock panels presents a continuous all-glass look,

Kits include step-by-step instructions, a 20-ft. roll of spacer strip for the joints between blocks, 10.3 oz. tube of mildew resistant sealant and a spoon-like striking tool to finish the joints. Channels for the perimeters of the panel are sold separately in 4-ft. lengths.

The channels attach to the top, sides and bottom of the frame to help align and secure the panel. As the panel is assembled, spacer strips are inserted between individual blocks and rows, and the joints between blocks are sealed.

Stuck On Vinyl

A multi-purpose silicone sealant offering high movement characteristics of up to 500/o for outstanding adhesion to vinyl and most other building materials has been introduced by Ohio Sealants.

unaffected by outdoor weathering. The sealant comes in black, bronze, brown, grey, translucent and white, and may be painted or stained with oil and latex paints.

Double Standard

Low-emissivity glass is now standard on all Andersen products for 1990.

Fine Textured/ Kiln Dried

Premium Qualify

Lumber

Half Pak PrL.

NAVA-PAK Handi-cut/ Home Ctr. Brds. Half Pak PT.L. and PlV.

NAVATRIM Premium Mldgs. and Millwork Bundled/Unitized/

The one component, room temperature vulcanized, neutral silicone, solvent free sealant adheres without a primer to vinyl, brick, concrete, glass, most metal, plastic and wood.

It is said to maintain permanent flexibility, provide easy extrusion in hot or cold weather, and be virtually

The glazings feature a soft-coating technique which bonds a microscopic, transparent metallic substance to the inside surface of the double-pane windows. The coating blocks radiated heat from entering the home in warm climates and keeps warm air in during cooler weather. It also reduces ultraviolet rays.

Wlllamette Art Revlves Past

Every year for the last 18 years, Willamette Industries has sent its wholesale customers the one thing they can't seem to get enough of - a little piece of history in the form of quarterly calendars, each featuring a photograph of a turn-of-the-century logging scene.

Willamette Industries officials receive frequent phone calls and letters from customers thanking them for the calendars or wondering how they can get additional copies.

"Everyone wants a tie to the past," says Gene Walters, general sales manager for Willamette lumber and plywood. "The past helps define our industry and the role we've played in American life."

The timber industry has played a particularly influential role in America's growth, he points out. When America began its growth spurt in the early days of the century, the

timber industry supplied the lumber that became homes, stores and businesses eventually, towns and cities. Not to mention creating jobs for entire communities.

They were hard jobs, too. The faces that stare out from these old photos tell a story of backbreaking work. In one photo, a dozen men and their horses are dwarfed by the huge trestle they have just built by hand from giant Douglas firs deep in the Oregon forest wilderness. The photo is credited to 1895.

In another photo, circa I 890, a pull boat sits anchored in the Louisiana bayou, its steam engine working to drag huge cypress logs from the swamp. Along the shore sits a man with a gun, security in case an alligator should appear.

"A lot of our customers are simply unaware of our history. They like the nostalgia," says Walters, a

l1l8l0t look at The Thompson Lumbet Co., one ol the first lumber manufacturers in Texas, circa 1907-08.

second g,eneration lumber man. "ln fact, some of our customers have never been inside a sawmill."

What started as a clever mailing in 1972 has become one of Willamette's most enduring and sought after projects. Customers frequently frame the calendars, and ollen save the photographs.

Willamette relies on its advertising agency, Marx/Knoll, Denight & Dodge of Portland, Or., to come up with the photos, which generally are found in historical society libraries. museums or private collections, Occasionally, an interesting story comes along with the photo.

One year, Willamette was persuaded to replace the calendar mailing with a different project. Walters says the outcry lasted for weeks. "Man, did we get a lot of angry phone calls," Walters recalls. "We sure learned our lesson."

For now, Willamette has every intention of producing its popular calendar series for years to come, says Walters. "We'd be crazy not to. "

Distributors New Directory

The 1990 National Building Material Distributors Association membership and product directory is now available.

Names, locations, key contacts. fax numbers and products handled are listed for each of the over 500 distributor, manufacturer and allied members. NBMDA member services information also is included.

FAX: 503-684-7906

1 -800-LJB-LMBR (552-5627) ln 0regon 503-620-5847

8858 S.W. Center Ct., Tigard, 0R97223

P.0. Box 23955, Tigard, 0regon 97223

1.8OO.LJB.LMBR FAX (s03) 684-7906

Broker: Louie Buschbacher, Jacques Voelzke, Jr., Randy Johnson, Doug Fullmet Officer Manager: Carla Renick

Willhms Bros. Consolldatim

Williams Brothers Lumber Group, Atlanta, Ga., will centralize its five yards in metro Atlanta into three locations.

"The moves we are implementing are a response to current market conditions," said president Gerald Johnson. "Residential construction has slowed in the metro Atlanta market, and we are taking steps to keep us in alignment with the cycles of that market."

Single-family permits in metro Atlanta were down 2lo/o in the first I I months of 1989, compared to the year-earlier period, according to the Home Builders Association of Metropolitan Atlanta. Multi-family permits in the metro area were off 300/o in the same period.

The Lumber Group will close a retail store in Snellville in mid-April and shut down a southeast Atlanta site in Glenwood in mid-Mav. The

Hickson's New Tech Genter

The new $2.5 million Hickson Technology Center in Conley, Ga., is now under construction. Completion is expected by the end of the year.

The center will house a fully equipped pilot plant designed to facilitate pressure treating research and development. This will include a structural test laboratory, an exposure test laboratory and a fire test laboratory. Offices for the technical services staff are included in the center.

"When the test equipment goes on line in the new pilot plant," Roger Fox, who has been instrumental in coordinating equipment needs for it. said. "there will be few limits to what we can try in our ongoing efforts to find better treatment methods and new preservative systems."

sale of the firm's millwork facility in downtown Atlanta is underway to a real estate investor. Doors, windows and architectural millwork will be purchased from other manufacturers.

A truss manufacturing plant at the Glenwood operation recently lost its offices in a fire and will be affected by a Georgia roadbuilding project. Williams Brothers Lumber Group is evaluating alternative sites and sources of supply.

"The contractors whom we served from the two closed store locations will be served without interruption by our yards in Duluth, Conyers and Marietta," Johnson noted. "And by eliminating duplicate operations, we'll be able to sustain a high level ofservice to contractors, yet be able to operate more efficiently."

Construction site deliveries will be unaffected. officials of the Blue Circle, Inc. firm said.

ture," explains Ed Mahaffey, manager of The Paty Co. store in Kingsport, Tn. "We realize that and we believe you have to add a value to that product in order to be successful."

Service is the added value, Mahaffey says. "You have to provide superior service in order to attain that competitive edge. Our business reputation is that we excel in customer service."

Explaining that excellence does not come easily, he stresses that it takes training, vigilance and good management support.

"lt comes from the top down. Our corporate management tries to oper-

ate the company by example. They are quicker than anyone to stop and take care of a customer service problem," Mahaffey adds. "They do that consistently. They reinforce it all the time and they try to monitor it."

Making customers feel welcome is vital to a good service philosophy. Customers also should feel free to complain or gripe about what they don't like without store employees becoming defensive or angry.

"We realize we make mistakes," Mahaffey said. "We make mistakes daily and we do everything we can to conect them. We do it gladly, with a proper frame of mind, good tone of voice and good attitude."

Paty Co. Service Concepts

Customer service is one way a company can maintain a competitive edge in a market area crowded with dozens of stores filled with similar products.

"We sell pretty much the same product as any company of our na-

African hardwood causes sticky dilemma

7 HOUGH acclaimed as an

I African lookalike for rosewood, bubinga unfortunately has a tendency to gum up the works.

Highly prized bubinga (Guibourtia demeusei) is a beautiful, expensive hardwood featuring medium red-tobrown wood with lighter red to purple veining. The grain may be straight or interlocked. And its striking appearance is so similar to rosewood, it is often called - misleadingly so - African rosewood.

But bubinga is available only in limited supply to the U.S., perhaps in part due to the sticky problems it presents. In seasoning, the wood dries easily but occasionally experiences gum exudation. Slow seasoning will avoid distortion and checking.

In addition, the timber works easily enough on both hand and machine tools, although the gum pockets may cause problems. The gum pockets are also a source of trouble in steam bending and gluing bubinga.

The fancier, interlocked and irregular grained pieces also tend to tear or pick up, requiring a l5o cut-

ting angle for planing or moulding. The wood may cause extreme blunting of cutting edges, which then must constantly be maintained. Nailing of bubinga requires pre-boring.

Story at a Glance

African bubinga resembles rosewood in appearance and price gumexudation causes problems in drying, working, steam bending and gluing usedfordecorativeveneers.

That the hardwood is a very hard and heavy wood, though, really does not present problems in machining. Its average weight is 57 lbs. per cu. ft. and its specific gravity averages 0.88. Bubinga logs may be hugel some imported to the U.S. have tipped the scales at up to l0 tons. Trees grow 130 to 150 ft. tall, with straight cylindrical boles up to 70 ft. and average trunk diameters of 3 to 5 ft.

The heartwood is resistant to preservative treatment and termite at-

tack, but only somewhat resistant to marine borers. Yet it is susceptible to attack by the common fiurniture beetle. lts whitish sapwood is permeable.

Bubinga is primarily peeled for decorative veneers. the decorative rotary cut wood known as kevazingo. The slicing often showcases its natural wild, swirling, veined appearance, while the wood stains easily and can be brought to an excellent finish.

It is also a superb wood for turnery producing furniture construction pieces such as bedposts and chair rails and partsl for inlay work in objects such as tables with checkerboards, and for fancy items, including knife handles and brush backs.

Besides African rosewood, other names for this member of the Leguminosae family include essingang in Cameroon and buvenga in Gabon. The hardwood is found chiefly in equatorial Alrican areas such as Cameroon and Gabon, also reaching into Zaire and the Congo region. The trees thrive in damp areas, being abundant in swamps, wetland forests and near rivers and lakes.

WE CAN IIANDLE IT

We're an experlenced, professlonal bulldlng materlal carrler uslng all company owned equipment drlven by company drlvers. Southern Gulf has 48 state general commodity authorlty, common and contract. Intrastate Texas buildlng materlal authortty statewlde. Arkansas and Oklahoma intrastate butldlng materlals authorlty.

Retailers Review Marketing

A retailer advisory board newly formed by the Southern Pine Marketing Council held its first meeting at the Home Center Show in Chicago, Il.

Sixteen members represenling 1.300 retail lumber outlets in the U.S. shared their insights on major topics including lumber buying criteria, quality, point of purchase displays and bar coding for lumber. Annual sales fbr those on the board total $10.65 billion.

Retailers serving as advisors include Bob Anderson, Lowe's; Lynn Cornelius, Builders Square; Paul DiPerri Jr.. Erb Lumber; William A. Eberly, Estate of' (ieo. S. Snyder; Gordon Erickson. I:rnst Home & Nursery; Harlan Hummel, National Lumber & Building Material Dealers Association. Tim Kessler, Scotty's; Daniel Ledermann, Olshan Lumber; Philip J. Levy, Jacob Levy & Bros.; Ronald D. Long, Payless Cashways; David J. Matthews. Hill-Behan Lumber; Mike Modanski, Home I)epot; James H. Nelson, Buena Park Lumber & Hardware: Dwain A. Newman, National Home Center, G. Richard Russell. Millard Lumber. and Allan Zack. Grossman's.

Before You Buy A Computer

The lollowing guidelines are recommended lor a small firm buying its first computcr. Get them in writing from the vendor before signing a sales agreement.

o Vendor will run your data through system before any payment is due.

. Vendor will have system up and running for two months before levying purchase or leasing charges in order to give you time to monitor and assess glitches.

o Vendor will guarantee servicing of' the system for at least one year.

o When software is tailored to your needs, insist on source code ownership so that you can use a third party programmer if necessary to correct any problems that arise.

NEWLITERATURE

Treated Wood ilarkett

A subscription to the study "Treated Wood: The Markets for Treated Lumber, Timbers and Plywood" is $11,500 lrom Resource Information Systems, Inc.. ll0 Great Rd.. Bedford, Ma. 0 I 730.

Forest Factr

A Forest Resource Fact Book contained in specially-designed loose leaf binders so future fact sheets can be added is available from the National Hardwood Lumber Association, Box 34518, Memphis, Tn. 38184.

Spray lt

Two sprayer brochures, "Getting Started on a Spraying Program" and "The Compression Sprayer," are free from H.D. Hudson Mlg. Co., 500 N. Michigan Ave., Chicago, ll.606ll.

Wood Frame Homes

Wood Frame House Construction, a 266-p. how-to manual, is $13 from the U.S. Dept. of Agriculture, Dept. 36-CT, Superintendent of Documents, Washington, D.C.20402.

Wall World

"Picture Perfect Walls," a booklet on Masonite paneling products, is free from MarketCom, 69 Main St., Binghamton, N.Y. 13905.

Swedish Finishes

Information on Swedish hardwood floor finishes is available from Glitsa American, 327 S. Kenyon, Seattle, Wa. 98 l 08.

Like-Stone

A brochure on new ProFit Ledgestone interlocking manulactured stone components is free from Stucco Stone Products, Box 270, Napa, Ca. 94559.

Talk The Plank

An in-store video on the new Steel Plank closet organizer system featuring a 3-min. how-to segment on a 60-min. continuous loop tape is available from Stanley Hardware, (800) 622-4393.

FOR PROMPT SERVTCE

on all New Llterature storl€s wrlt€ dlrectly to the name and address shown ln each ltem. Please mentlon that you saw it In Bulldlng Producb Dgest, Many thanks!

Treatment Supplement

"Wood Treatment Home ImProvement Guide," a l0-p. guide to selecting and applying treatment products, is free from DAP, Box 277, Dayton, Oh. 45401.

Pressurlng The Professlonals

The 8-p. "Pressure Treated Wood for Marine, Commercial, Industrial & Highway Construction" is free from the Western Wood Preservers lnstitute, Box 2913, Vancouver, Wa. 98668.

Fire-Rated Wood Panels

A 20-p. fire-rated systems design/ construction guide is $l from the American Plywood Association, Box 11700, Tacoma, Wa. 98411.

Store Of Tomorrow

An 8-p. profile of Sentry's Store of Tomorrow program is free from Sentry, 2700 River Rd., Des Plaines, Il. 60018.

Construction Connections

The 60-p. 1990 catalog ofconnectors lor wood construction is free from Simpson Strong-Tie Co., Box 1568, San Leandro, Ca.94577.

Two Thousand Sales Aids

"Building Sales Response - 1990," a catalog of over 2,000 sales aids, is free from Dismar Corp., (800) 347-6271.

Enclose The Porch

A porch enclosure system brochure is free from Season-all, (800) 999-1947.

Starrlng Southern Plne

A southern pine information catalog describing more than 80 brochures, booklets, audiovisual programs and merchandising aids is free from the Southern Forest Products Association, Box 52468, New Orleans, La., 70152.

Wlndow Math

lnformation on Window 3.1, a new computerized method for calculating 'U' and 'R' values of windows and patio doors. is lree lrom the National Wood Window & Door Association, 1400 E. Touhy Ave., Ste. G-54, Des Plaines, Il. 6001 8.

The Mouldlng Movle

"Your Guide to Moulding Installation," a 29-min. do-it-yourself video, is available from Georgia-Pacific, 133 Peachtree St. NE. Atlanta. Ga. 30303.

Floorlng Products File

A flooring products design information catalog for architects, designers, installers and distributors is free from PermaGrain Products, l3 W. 3rd St., Media, Pa. 19063.

Lift Talk

"More for Less Than You Think," a l6-p. industrial-powered lift truck catalog and profile of the Hyster Co., is free from Hyster, (800) 221-ll9l.

Woodworkers' Wishbook

The 220-p. paperback Garrett Wade Woodworking Tools Catalogue I 990 is $4 from Sterling Publishing Co., 387 Park Ave. So., New York, N.Y. 10016.

More Windows

An 82-p. clad and primed wood window system and patio door catalog is free from Caradco, Box 920, Rantoul, Il. 6l 866.

Home Insulation Suggestions

"How to Save Money by Insulating Your Home" is 750 plus a stamped, selfaddressed envelope from the Mineral Insulation Manufacturers Association, 1420 King St., Alexandria, Ya. 22314.

Advertising

Twenty-five (25) words for $21. Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready, $55 ifwe set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Produc{s Digest, 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660. Make checks payable to Cutler Publishing, Inc. Mail mpy to above address or call (714) 852-1990. Deadline for copy is the 15th of the month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us. iil.tr:ril:ii$tJl'.i$l:liLlill.li.t::iitt ilii:iii:i:rii,iiiiii:i:i:iiiiiii:ii:illiliiliiiiiii,{!:iilliiiiii:::ii:iii:i

MAUGANS AND ASSOCIATES

P,O. Box 36802 Birmingham, AL 35236

l-800-426-4772 205-Sa7-7582

CONFIDENTIAL INOUIRIES _ FEE PAID

LUMBER DISTRIBUTION FACILITY

DALLASFORT WORTH AREA

Business moving to another facility. 7 acres, 6 paved. l0 buildings & sheds. Fivecar spur served by BN and UP. 2900 sfoffice. Access to major freeways. Trinity Forest Industries, 205 W. Hurst Blvd., Hurst. Texas 76053. (817) 268-2441.

INTERESTED IN WEST COAST CEDAR & REDWOOD ITEMS?

For sidings call Doug Willis. For spa and sauna items contact Phil Heim or Doug Willis. Call Product Sales Co. (714) 9988680. Please see our ad on page 4.

ll' yoLr bclicvc in yoLtr trusincss and wanl to build it ADVF-RTlSE.

"Recruitingfor the Forest Products Industry"

OW Wood Treating Associations Directory A\t{?A

American Wood Preservers Association (AWPA)

P.O. Box 849

Stevensville, Md. 21666 (30r) 643-4r63

CEO: John D. Ferry

Pres.: Charles M. Rou

V.P.: C. L. Stoddard

V.P.: E. H. Hilldebrand

Mission: writing standards for the treating industry, authority on technical specifications for wood preservatives

Membership: individuals who are treaters, producers of treating chemicals, users of pressure treated products, researchers

Annual meeting: April

Southern Pressure Treaters Association (SPTA)

225 Belleville Ave.

P.O. Box 617

Brewton, A1.36427 (20s) 867-3746

Exec. Dir.: R. Bert Hawk

Pres.: David Castleberry

lst v.p.: Dave Bryce

2nd v.p.: Karl Boatright

Treas.: Ray Bobo

Sec.: Paul Castle

Mission: to promote sales of treated products and to sponsor college seminars promoting treated wood products

Membership: treaters

Annual meetings: spring and fall*

American Wood Preservers Bureau (AWPB)

7962 Conell Ct. Lorton, Ya. 22079

P.O. Box 5283 Springfield, Va. 22150 (703) 339-6660

Pres.: Eric Yeadon

Chairman: Clif Jones

Vice chairman: Tim Bean

Mission: national accreditation of treated wood inspection agencies and laboratories

Membership: treaters, inspection agencies

Annual meeting: November*

American Wood Preservers Institute (AWPI)

1945 Old Gallows Rd., Suite 550 Vienna, Ya.22182 (703) 893-4005

Pres.: John Hall

Sr. v.p.: George Eliades

V.P., regulatory affairs: Victor Lindenheim

V.P., legislative affairs: Sherri Zedd

Director of Communications: Patricia Hamilton

Chairman: James R. Batchelder

Mission: government and environmental affairs arm of the wood preserving industry

Membership: wood treating firms,' manufacturers, formulators and importers of wood preservatives

Annual meeting: November*

Western Wood Preservers Institute (wwPt)

P.O. Box 2913

Vancouver, Wa. 98668 (206) 696-4007

District engineer: John F. Culp

Pres.: Wes Alt

V.P.: Sandra Levino

Treas.: Earl Croxton

Mission: educational arm of the wood preserving industry in the western United States

Membership: pressure treating firms, manufacturers of preservatives used in the treatment process

Annual meetings: April and November

Story at a Glance

Who's who in the industry... what the associataons do & who belongs to them... names, address, phone numbers for reference.

*joint meeting of American Wood Preservers Bureau, American Wood Preservers Institute and Southern Pressure Treaters Association

Engineered Wood In Demand

Designed to have the structural strength of a higher grade or larger length of wood, engineered wood products are changing the way houses are built and retailers stock for the building industry.

Wood products such as laminatedveneer lumber beams, engineered joists, I-beams and finger-jointed 2x4s for studs and millwork are being specified over their solid wood predecessors because of their increased loadcarrying capabilities, labor-saving abilities and quality consistencies.

Engineered wood products, which were originally designed to enable the use of every part of a tree, have actually been around since 1960. However, in today's market and into the '90s, there will be a move toward using engineered wood products which will be manufactured to meet practical and environmental needs.

"We're harvesting smaller, second-growth trees, while larger timber will become scarce, and therefore, very expensive," says Nicholas R. Kent, executive v.p., North American Wholesale Lumber Association.

Quality, large-size lumber will not be as readily available as it has been in the past. In spite of this, new homes and commercial building blueprints are calling for large, open multilevel structures. This requires lumber that has greater load-carrying capacity, he added.

Another reason engineered wood products will grow is the savings that are realized during installation because less time is spent handling the material on the job site. In addition, lineal price often remains the same whether a 6-ft. or 60-ft. length is required.

The educational process is the key to using engineered wood products. Even if the architect is knowledgeable and the retailer provides the availability, "the inspector has to know the products' capabilities, or he'll red tag it," says Steve Snavely, president, Snavely Forest Products, a NAWLA member, which distributes laminated beams, laminatedveneer lumber and wood l-beams to retail lumber yards and independent supply centers.

"Our company sponsors more than 100 seminars a year," Snavely said. "But once the architect and

specifier get a sense of the capabilities and consistencies of engineered wood products, availability will be critical. "

"Lumber wholesalers will be there for the retailers before and after it becomes obvious that engineered wood products are no longer specialty items," Kent adds. "Our members distribute more than lumber and engineered wood products. They are equipped with new product knowledge that independent supply centers and retail lumber vards can use today."

New NBMDA Educator

An education program for the National Building.Material Distributors Association Education Foundation will be developed by M. Kent Mayfield Ph.D, newly appointed director.

Dr. Mayfield will be responsible

for transforming the foundation from planning to reality, providing the industry with a comprehensive educational program. Foundation objectives are to develop qualified candidates for careers in distribution and provide the industry continuing education and training resources.

Genetically Engineered Trees

The world's first genetically engineered trees - poplars resistant to herbicides so young trees won't be crowded out and killed by weedsare being developed by the U.S. Forest Service.

The trees incorporate a mutant gene from a species of bacteria that commonly causes food poisoning to withstand weed killers so the poplars can be grown rapidly on large plantations. Commonly used as "a fast screen" for conifers, the poplars will be burned to provide energy or converted into ethanol to run cars. scientists said.

J. M. "Buddy" Tolleson Jr., president and chief executive oflicer of Tolleson Lumber Co., lnc., Perry, Ga., died Feb. 14, 1990, in Atlanta, Ga., after a lengthy illness, He was 67.

A native of Grovania, Ga., Mr. Tolleson joined the family business after serving in the Army during World War Il. The company grew to include locations in Cullman, Al., and Perry, Preston and Fitzgerald, Ga.

He served asl974-75 chairman of the board of the Southern Forest Products Association, chairman of the National Forest Products Political Action Committee, and a director of the Georgia Forestry Association, Southeastern Lumber Manufacturers Association. National Forest Products Association, Southern Pine Association. Lumberman's Underwriting Alliance and Hardwood

Souhem Arsoclatlon News

(Continued from page 26)

Buildlng Materisl Merchants Associrtion (Georgia and Alabama) and the Home Builders Association of Georgia will appoint a blue-ribbon committee following the close of the present Georgia legislative session to address the lien law in that state.

Erv Goodroe, BMMA exec. v.p., has met with representatives of the building industry to discuss the pros and cons of the present lien law.

Future BMMA dates: summer management conference, Savannah, April 29-May l; Alaskan trade mission, Aug. 31, and annual buying show, College Park, April l2-13, 1991.

Louisiana Building Material Dealers Association will be headed by president Dudley Webre, Landry Lumber & Supply Co., Inc., Luling, for 1990-91.

Others on the executive committee: lst. v.p. George Kellett, George Kellett & Sons, Inc., New Orleans; 2nd. v.p. Wallace Poole, Poole Lumber Co., Covington; treas. A. J. Harris, Baton Rouge Lumber Co., Baton Rouge; national dealer director Dudley Webre; past pres. Bob Armer, Southern Components, Inc., Shreveport; executive v.p. Gayle Passman, Baton Rouge.

Directors: Steve Ashy, Don Bertrand, Scott Bradford, Steve Buller, Ray Duplechain, Tracy Harrel, Bob Hayden,

Manufacturer's Association.

Mr. Tolleson is survived by his widow, Marianne, three daughters, a sister, two brolhers, and four grandchildren.

Marle R. Mrson, 76, retired coowner of Mason Lumber Co., Belle Haven, Va., died Jan. 28, 1990, in Nassawadox, Va.

A native of Bridgetown, Va., Mrs. Mason is survived by one daughter, two sons, three sisters, three grandchildren, and two great-grandchildren.

Jack Rayburn, owner of Jack Rayburn Lumber Co., Duncan, Ok., died Jan. 16, 1990, in Lawton, Ok. He was 85.

A native of East Texas, he opened Rayburn Lumber in 1950. A yard in Lawton was sold in the late 1960s to Mid-America Lumber Co.

Mr. Rayburn is survived by one daughter, two brothers, five sisters, and two grandchildren.

Chrrles Houston, 55, an outside salesman for Lumber Shed lnc., Oklahoma City, Ok., died of cancer Feb. 22, 1990, in Oklahoma City.

Born in Oklahoma City, he worked for Oran Huston Lumber Co., Oklahoma City, and A&W Lumber Co., Oklahoma City, before joining Lumber Shed two years ago.

Mr. Houston is survived by his widow, Barbara, two sons, and one daughter.

Advertiser's Index

Amerlcan Wood Preservers lnstitute .53

Anthony Wood Trertlng lE

Arlzona Prcllic Wood Preserving ....49

Aulo-Strk Systems .........,.31

Bean l,umber Co., Curt Cover lV

Berdexlnternatlonrl . .........30

BowleSlmsPrange. ........,..6

CoaslrlLumberCo..... ,'.,...21

Columbus Lumber ... ..44

Cox Wood Preserving Co. ...........,'.36

Garland Hebert, Bubba Jones, Trey Kiper, Richard Knight, Tom Morgan, Jerry Negrotto, Chip Norman, Jim Pearce, Pierre Schwing, Calvin Shoemake, Jerry Smith, David Stine, Bill Watson.

CSI ........Cover lll

Donner Mouldings & Millwork

Eastex Forest Products ...... .32

Fishman & Affiliates, llill .............40

Georyia Wood Preserving Co., Inc. .....47

Glen Oak Lumber & Milling ..51

Goshorn Co., J. O. ..,.........43

Great Southern WoodPreservins .... ..Coverll

Heritage Windows ......."'23

Hickson Corp. . ,.,27-/9

Hoover Treated Wood Products .......5

Jordan Redwood Lumber

EVERYBODY'S FAVORITf,

I am currently receiving your publication at my shop address where the employees and customers enjoy it so much I never get a chance to read it. Would it be possible for you to send another free copy to my office?

Jack Miller

Miller Wood Works

4307 S. Port Ave. No. l2l Corpus Christi, Tx. 78415 Sure, we're happy to obligeeditor.

lf lt's Not UltraWood, lt'sAll Wet!

UltraWood repels water! lt also repels rot, decay, and termite attack, CSlscientists have successfully blended UltraWood's advanced water repellent formula with traditionally effective CCA chemicals. So UltraWood's superior protection penetrates deep to the heart of the wood. Saw it. Plane it. Water beads on every surface! UltraWood's guaranteed for 50-years; the lnly water repellent performance guarantee in the pressure-treated industry.

UltraWood's top quality and attractive appearance lasts! whether in the retail yard or years after the job, its advanced formula fights neathering, warping, and checking. UltraWood is the realanswer t0 tough problems of inventory degrade and customer complaints.

With values like these, plus a 50-year water repellent guarantee, no wonder independent market research shows customers will pay up to 2570 more for quality lumber that resists deteriordion and needs no costly annual maintenance. And that means significantly improved profit margins for you! Calltoll{ree 800-421-8661 or contact your nearest UltraVr/ood manufacturer. Learn why UltraWood won't waterlog your bottom line!