Morc and better sales tools

the end-user is perhaps the most critical. The counter salesperson in the lumber yard is in a position to offer advice. discuss and compare product performance and close the sale. To do the job well. a sood lumber counterrnan needs knowledge in several fields including: sales. wood science. construction. non-corrosive fasteners and finishes. The California Redwood Association has developed a variery of methods for employers to use to train redwood sales people.

The New California Redwood Conespo

Story at a Glance

New redwood sales tools . . correspondence course with certificate for completion avaih able... slide show video, literature library can help dealers sell more profitably.

way to gire anyone a thorough background in redwood-related subjects. There are eight assignments on topics such as: forfstry. manufacturing. -erading. handling. installation ard finishing. Each assignrfrent is graded. On completion of the dourse. the student receives a certificate mounted. narurally. on redwood. This brard new course reflects current proSuction practices. grading standards. bpilding techniques and marketing realities.

The correspondence course is not just for counter salespeople. Enrollment in the previous course included people from all elements of the distribution chain-mill$. wholesalen and retailers. There is prdbably no bener background material for,anvone in the redwood bus- rs a pro-qram gt\es a a reputation as a red- wood expett. This program was designed to aid people in dereloping and conducting personalized training seminan and prpsentations. There's nothing like a persohal presentation for training ler Redwood Co.. Simpson Trmber Co. and Timber Realization Co. For more information about these materials. contact: California Redwood Association, 591 Redwood Highway. Suite 3100. Mill Valley. Ca.94941.

Redwood Correspondence Course

The CRA Correspondence Course is made up of eight graded lessons. Students receive a permanent threerins binder of reference data and a redwood nnounted certificate on completion of the course. Enrollment is s100.

Redwoqd Properties & Uses Vi[eo

An l8-minute video which describes redwood grades, properties and uses is available in the standard VHS format for $22.50. The program may be special ordered in other video formats. Price will vary according to format and ouantities ordered.

VCR program and a slide show both on the properties and uses of redwood, are part of the new educational information available from the California Redwood Association.

people and creating a lasting impression.

This slide show covers topics such as grades, properties and applications. Information on forestry and milling is included for background. The slides and script also detail good construction and finishing practices that sales people can pass on to customers.

One of the major advantages of a slide show is its flexibility. Presenters can reorganize the program for the audience and even add their own slides to personalize the program.

A Redwood Properties and Uses vid gram which was developed specifically to train redwood sales people. Descriptions of redwood's many unique properties are used as a foundation to discuss the variety of redwood applications. The major redwood grades are illustrated along with their related uses. Valuable tips on recommended construction techniques, fasteners and finishes are included.

The Literature Library available from Cffiethatshould be used by everyone selling redwood. In the last year, we have published 16 new

CRA Ad Reprints

Redwood merchants can buy reprints of the Califomia Redwood Association ads that appear in builder, architect and consumer masazines for $12 per hundred.

Redwood Properties & Uses

Slideshow with Script

A slide show with script is available for those who wish to give a personalized presentation of redwood grades, properties and uses. A boxed pieces of literature. Individual pieces have target audiences of architects, builders, do-it-yourselfers or homeowners, but they are all valuable for anyone involved in'the building process. Based on decades of professional experience, CRA literature is more than iust a sales tool-it is a reference libraryihat can be used daily by counter salespeople. In this library they'll find the answers to al- most any redwood-related question. Today, the redwood merchant has more tools than ever to help in selling redwood for all types of construction. These CRA materials tarset architects. builders, homeowners and salespeople, addressing them in terms they understand. Selling redwood without taking advantage of these tools is like trying t5 build a deck without a hammer. - carousel of 130 slides with script is available for $96.

FIRST student enrolled in the California Redwood Association's brand new correspondence course is LoRen Justice of Arcata Redwood Co.

Redwood Literature

Califomia Redwood Association literature may be bulk ordered from CRA or through member mills. For a price list and sample package of all the new CRA literature contact California Redwood Association.

Architectural Literature

Grades & Uses

Properties & Uses

Architectural Guide

Homes-Art in Architecture

Siding Patterns and Applications

Exterior Finishes

Interior Finishes

Garden Literature

Landscape Guide

Decks-Outdoor Rooms

Deck Construction

Fence Consffuction

Tips for Garden Projects

Construction Tipsheets

Deck Over Concrete

4x4 Planter

8xl0 Deck

Garden Shelter