The Bohemia Cedar Team.

effective: Learn what successful retailers already know.

R.O.C. return on customer: The best salesperson in any company is the one who has the greatest return on each customer they wait on, not necessarily the one with the highest sales volume. The only accurate measurement of individual sales productivity is R.O.C. (return on customer).

The hottest new styles and themes: How to buy and display them: Making the most of today's newest themes and styles in your store. A visual look at what they can do for you.

There's no such thing as a browser: Increase store profits and customer satisfaction with add on accessory sales. Learn how to capitalize on this high margin area.

The dynamic duo of radio and print: How to combine radio and print to make your advertising more effective, find out how to use the two mediums to build a winning combination.

How to avoid stagnation in your business: Recognizing the symptoms of stagnation before they seriously affect your business is the surest way to avoid the problem. How to spot early signs of stag-

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