D-i-yers like ced

COLID western red cedar or in9cense cedar plank paneling is an ideal product to recommend to a doit-yourself customer looking for a decorating option to dress up plain, boring walls.

Both solid clear cedar and. solid knotty cedar plank panels are being manufactured and packaged with features that appeal to the d-i-y shoppers. Cut-to-length planks in a variety of patterns are shrinkwrapped for protection and transporting. Colorful label graphics show a beautiful room dressed with cedar plank paneling and list the product benefits. In addition to application possibilities, the labels carry detailed, simple directions for applying the cedar planks to the walls or ceiling. lllustrations show a variety of installations including horizontal, vertical, diagonal and herringbone. A package contents list includes the coverage the homeowner can expect from each bundle. There is a high potential for cross merchandising with mouldings, stains, nails and adhesives. A list of additional materials and tools needed to complete the project leads off the easy-to-follow instructions.

Story at a Glance

Ways to increase sales, turns & proflts of cedar plank panels by increasing d-i-yappeal point of purchase ideas. .. cross merchandising suggestions.

"Plank paneling is a great do-ityourself project," says Alan Thiele-