Cedar for rel€xed living

I.,STI:RN rctl cctlar is thc perl'cct llrocluct to suggest to a custontcr builtling a sccond home in lr recreatronal area.

[)urablc uncl hanclsontc. it aclapts casily to a country' mountain. dcscrt rlr seaside cnvironntent. Whether it is lcli to wcathcr. stainc(l rlr plintccl to blend with the natural surrounclings. wcstcrn rccl ccclitr ollbrs the aclvantages ol'cast'cirrc. It is cqr-rall-v" lirnctional for thc planters, walkwavs. dccks ancl f'cncing nccclecl to complete a seconcl hontc.

('cclar's stability'. ability to survive without cxtcnsive nraintenance ancl insulative qualities are additional benef rts lilr relaxccl, careliee living.

Story at a Glance

The benelits of cedar for customers building second homes. environmental adaptability, beauty with minimal maintenance, durability. cedar is at home inside or outside.

Cedar can move inside to create a practical, yet luxurious. interior. Cedar paneling adds warmth to a vacation home, harmonizing with easy-to-live-with decor. The practicality of needing little upkeep is a plus on the inside as well as the outside.

Aesthetically pleasing as paneling, finish and siding, in smooth or saw texture, western red cedar enhances almost all architectural styles. It's a wood for all designs, all settings and all seasons.

Literature To Help Salee

Dealers can make good use of literature offered by the Western Red Cedar Lumber Association to acquaint customers with the virtues and ways to work with cedar. One to 100 copies ofeach piece offered are sent free. Additional quantities are provided at cost.

Were to Buy Western Red Cedar Lumber is a buying directory.

Saw textured and smooth surfaced western red cedar are explained on envelope stuffers. Tfte Short Story On ll/estern Red Cedar also fits an envelope. All are in color.

Information Cards (envelope size) are available with facts on nailing, general finishing, grades, uses and saw-textured products.

Home Center Conference

Seven presenters and 14 panelists have been confirmed for the May 23-25 Home Center Industrv Con- ference at the O'Hare Marriott Hotel, Chicago, Il.

Promotional literature includes 12 Conceptbrochures in full color. Topics include outdoor living, non-residental use, remodeling, bevel siding, construction, mullifamily dwellings, recreational living, homebuilding ideas, fencing, multi-family homes and uses.

A slide presentation showing western red cedar as a specialty building product may be borrowed free for 30 days or purchased for $35.

Technical information available includes siding and paneling, grades, finishing and industrials facts.

The Western Red Cedar Lumber Association, Yeon Building, 522 SW 5th Ave., Portland, Or. 97204-2122, will send an order blank on request.

Dr. Walter J. Salmon, Harvard Graduate School of Business. will