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PRSSA is participating in Homecoming 2011, and we are going to rock it this year! Homecoming week, which is full of exciting events and fun activities, is October 24-October 29. The overall theme for Homecoming is “Lights. Camera. Hollywood.” PRSSA chose the movie “Easy A” as the organization’s personal theme. This year, the organization wants to make a breakthrough in the festivities.

in the Kachel FieldhouseGames *Saturday, Oct. 29 at 10 a.m. on Main Street- Parade Also, for the first time PRSSA has a candidate running for Homecoming Royalty! I, Britta Svoboda, Vice President of PRS- from 11 a.m. until 9:30 p.m. The winners of Homecoming Royalty will be announced Thursday, Oct. 27 at the Variety Show. If you are interested in participating in any of the listed events that PRSSA will be doing, or need to know more information regarding them, please email Britta Svoboda at For more information about Homecoming 2011 visit http:// homecoming/2011.

UPCOMING EVENTS:  Speaker Meetings: Oct. 17– Aaron Reinen and Tyler Isham from the Mallards; Nov. 7Martha Carrigan, CEO & President of Big Shoes Network  Homecoming Week: Oct. 24Oct. 29  General Member Meeting– Oct. 31  Miller Park Tour- Nov. 4

Happy Homecoming!!! PRSSA at last year’s Homecoming parade.

Britta Svoboda Vice President

We are planning on doing the following events: *Monday, Oct. 24 at 5 p.m., University Center in the Warhawk Alley- Triple B (Bowling, Billiads, and Brainiacs) *Wednesday, Oct. 26 at 5 p.m.

SA, will be representing the organization on the 2011 Homecoming Court. I would really appreciate your vote in support for the organization. Voting occurs on Thursday, Oct. 20 from 11 a.m. until 6 p.m. in the University Center or online at

Insight Editor


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MY ROCKIN’ SUMMER INTERNSHIP “Pour some sugar on me Ooh, in the name of love Pour some sugar on me C'mon, fire me up Pour your sugar on me Oh, I can't get enough…”

Who doesn’t love some Def Leppard, right? Well this summer my love grew to more than just knowing their wellknown hits, like the one above. I developed an obsession for this band, along with other classic and current rock bands. I owe thanks to my summer internship at The Hog 105.9 for my latest fixation. The Hog 105.9 is a radio station based out of Janesville, Wis. that plays rock music, from the classics to the latest hits. I had the pleasure of being one the promotion interns there this past summer.

Although my role as promotion intern included several different duties, the most important one was the task I had when participating in promotional events. Promotional events at The Hog usually consist of live radio broadcasts at different locations in the Janesville, Fort Atkinson, and the Rock County area. As an intern I played an integral role at the promotional events. I helped with setting up, working the crowd, and taking care of the PR for the event. I took pictures and video, and edited and uploaded them onto our social media sites. Interning for The Hog was one of the most valuable opportunities I have had thus far. I was able to enhance my PR skills and get some real world experience in both the realms of event planning and promotions. Aside from it being a val-

uable experience, my fellow co -workers at The Hog made it fun. Everyone there was awesome to work with and allowed me to gain insight on each of their roles in the office as well. I left my internship with knowledge of how an actual business and office is run, which was an added bonus on top of the PR skills I obtained. If you think you may be interested in interning at The Hog 105.9, I would definitely recommend it. To apply, simply go The Hog website: Under the contact section there will be internship information. Otherwise feel free to contact Hannah Kubiak, Promotions Director for The Hog, at with any questions. I don’t know how long my obsession with classic rock will last, but I know the experience and knowledge I gained through my internship at The Hog 105.9 will be of value to me in my future career path no matter what.

“I'm hot, sticky sweet From my head to my feet, yeah…” Rachel Bennett Community Relations Director Assistant Insight Editor

“I know the experience and knowledge I gained through my internship will be of value to me in my future career path no matter what.”

PROFESSOR PROFILE This new column will be a chance for students to learn a little bit more about their professors they see every day in the classroom. The questions will be from the standard "Where did you graduate?" to a quirky "Would you rather" question. Whether you want to know professional or habitual facts about the professors is up to you.

Next month, Insight will be interviewing William Lowell from the Communications Department. If there are any questions you’re just dying to have Bill answer, please email As well as questions, we are also taking suggestions for other professors to interview. Again, please email to suggest

a professor and why you would like them to be interviewed for the Insight's “Getting to Know Your Professor.” Emily Mullen General Member Image credit to Google Images


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A LETTER FROM THE PRESIDENT Dear current and perspective PRSSA members, I am your PRSSA President for the 2011-2012 school year and I could not be more excited! We have a lot of enthusiastic members that have great ideas to make this year the best yet. We plan on being more involved than ever before in homecoming this year and look forward to the crazy, fun, and memorable times to bring us all closer together. We are also planning at least four tours this year, one of which will be a tour of Miller Park focusing on sports marketing

and sports communications. We have some outstanding professionals coming into speak including Martha Carrigan, CEO and President of Big Shoes Networking. There is something for everyone this year in all aspects of PRSSA including our speaker choices, tour choices, activities, and fundraisers. We have numerous leadership positions available as well as countless opportunities for you to voice your opinion, spearhead your own initiatives with PRSSA members working beside you, and for you to expand your portfolio by writing for the Insight. So I welcome any-

one majoring in communication, business, advertising, or marketing, or anyone that has an interest in PRSSA to join us! We meet every Monday in Heide in 310 at 5:15 p.m. See you there! Sincerely, Kelly Katona PRSSA President

WHITEWATER GRADUATE ON THE ROAD TO SUCCESS Today in my public relations tactics class we had a special guest, Amy Paul. You can find Paul at @Ap2005. She is a terrific source to contact if you are an undergraduate student needing advice on an internship opportunity, resume, Weebly account or networking events. She informed all of the students about the importance of having an internship in college. Paul was an intern for the Milwaukee Admirals for the majority of her senior year. She was extremely committed to the organization and is still in contact with many of the professionals she worked with there. Paul did a great job of networking with professionals and attending as many networking events as possible. I find the more people I network with, the more opportunities I have. The people I have connected with in the past are now

coming to me when they are searching for an intern or a student who might be able to lend some assistance with events in the Milwaukee area. I would finally like to highlight some important points from Paul’s presentation and showcase all her efforts that she put both into school and work, which led her to landing an amazing job. Paul is a PR assistant at the Milwaukee County Executive’s office. Her duties include social media management, website management, and event planning. She also works with press releases, media advisories, and constituent letters. Paul’s latest achievement was the “Milwaukee Remembers 911 Memorial,” which was put on September 11, 2011. Paul made her way to the position she’s in today by networking, hard work, and participating in plenty of ful-

filling internships. She has participated in a total of four internships including the Children’s Hospital of Wisconsin, Qdoba Mexican Grill and the Milwaukee Admirals. She made her own efforts to go beyond the expected duties of an intern. Her experience in PRSSA showcased her writing and leadership abilities, which led her to the PRSSA 2010 National Conference in Washington, D.C. Here she was able to meet many recognized pubic relations professionals.

“Paul made her way to the position she’s in today by networking, hard work, and participating in plenty of fulfilling internships.”

Paul is an excellent source, guide, and role model for public relations students. I would highly recommend reaching out to Paul whenever possible. Madison Franz General Member

Photo credit to Amy Paul

We’re on the Web! Check us out on Facebook: Follow us on Twitter @UWWPRSSA

The University of Wisconsin-Whitewater is proud to be a part of PRSSA, a national society which is recognized by thouCONTACT US!

sands of public relations practitioners and professionals. The UW-Whitewater Chapter hosts many activities including socials, charity, fundraising and other events.

Insight Editor

Our Mission:

Britta Svoboda Assistant Insight Editor

Serve its members by enhancing their knowledge of public relations and providing access to professional development opportunities

Rachel Bennett

Serve the public relations profession by helping to develop highly qualified, well-prepared professionals

President Kelly Katona

WHY THE INSIGHT? will stand out to employers. The Insight is the official newsletter for the University Don’t know what to write? of Wisconsin-Whitewater Write about any topic that PRSSA Chapter. There is a you’d like! The Insight is very monthly issue and there are a lot of reasons why you should write an article for it! Need writing examples for your portfolio? The Insight is the perfect outlet to create them. If you have writing samples in pubImage credit to Google Images lications you

open to new ideas, but some ideas it has had in the past include articles regarding internship experiences, reviews on professionals that speak in meetings or in classes, reviews on agency tours, articles on upcoming events, insights you’ve learned in classes or read on the internet, and current events that relate to the communications world. The possibilities are endless! If you are interested in writing for an upcoming issue of the Insight, have any questions, or need ideas on what to write for articles,

contact Britta Svoboda, Insight Editor, at, or Rachel Bennett, Assistant Insight Editor, at Britta Svoboda PRSSA Vice President Insight Editor

Insight October 2011  

The October 2011 issue of the PRSSA Insight Newsletter

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