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When was the last time you had a cup of rich chocolate pudding and Oreo crumbles,



UPCOMING EVENTS  Speaker Meeting: Mon. Feb. 6– Jakie Kacla from the Milwaukee YMCA will speak about non-profit work  General Member Meeting: Mon. Feb. 13 at 5:15 p.m. Heidi 310  Dessert Cup Delivery Fundraiser Feb. 13 8-10 p.m.  Crammer-Krasselt Agency Tour: Feb. 24 at 1:30 p.m.

der and once a week you can get a visit with a delicious treat. Robyn Finster and Abbie and Ali Murphy decided they wanted to put their love of desserts and desire to own a business to use. These three UW-Whitewater students co-founded the delivery business in fall 2011. They currently deliver on Monday nights between 9-10 p.m.

delivered in an 8 oz. ecofriendly cup with a closed dome lid. To check out the website, to see the complete menu of desserts, or to place an order for one of these brilliant treats, visit http:// prssa.html.

Britta Svoboda PRSSA Vice President Insight Editor

Co-founders of Dessert Cup Delivery ( from left to right: Ali Murphy, Abbie Murphy, Robyn Finster )

topped with gummy worms (more commonly known as the dirt cup)? Dessert Cup Delivery is teaming up with UWWhitewater's Public Relations Student Society of America for a special fundraising event. Have a dessert cup along with a special message delivered to a significant other or friend on Monday, Feb. 13 between 8-10 p.m. to the location of your choice, either on or off campus. PRSSA will get $1 with every cup sold.

Their most popular desserts include the Dirt Cup, Sand Cup, Cookies n’ Cream Cup, and Yogurt Parfait Cup. All of the desserts are

New to Whitewater this year, Dessert Cup Delivery is a subscription based dessert delivery service. Simply place your orDesserts offered by Dessert Cup Delivery; Photo from


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EVENT PLANNING ORGANIZATION Are you interested in a future in event planning? Ever needed to plan an event and didn’t know where to start? Interested in learning new and valuable planning skills? If you answered yes to any of these questions, you should highly consider checking out the Event Planning Organization (EPO). EPO is a new organization on campus, co-founded by Josue Quezada and Aly Milano in spring 2011. The organization will plan and execute a number of events on campus, as well as serve as a resource for other student organizations seeking guidance and help on planning their own events. There will also be a number

of speakers that will come in to discuss the field, which will serve as a prime opportunity to network.

learn what it takes to plan events successfully. Because it is such a new organization, there are also many opportu--

a liaison between EPO and other student organizations. EPO is open to all majors. The organization meets every first and third Tuesday at 5:15 p.m. in Hyland 1307. If you have any questions regarding EPO, contact Josue at or Aly at

Britta Svoboda Since there is no actual major or minor for event planning, this is a good opportunity for students seeking a field in event coordinating. It is also a good opportunity for students to gain valuable skills, to network, and to

nities to get involved in leadership positions. Elections for the executive board are being held at the next new member meeting on Feb. 7. Positions available include secretary, treasurer, public relations and tech, and a position as a

PRSSA Vice President Insight Editor

PROFESSIONAL DEVELOPMENT CORNER Hello everyone, and welcome back. I hope you all had a wonderful break and you are ready to get involved with PRSSA again this semester. We have a few things planned for the semester already and we are still working on getting a few more speakers to come in and speak to our group. PRSSA will be taking a tour of Cramer-Krasselt, a Public Relations agency located in Milwaukee, Wisconsin, on Feb. 24 at 1:30 p.m. If you are interested in attend-

ing, please come to the general member meeting on February 13 so we can discuss car pooling options and finalize details. If you cannot make it to this meeting but you would still like to attend the agency tour, please e-mail me at by Sunday, Feb. 12. As previously mentioned, we are still in the process of getting speakers lined up for the semester. With that being said, if you have any

speakers that you wish to hear from this semester, or there is an area of interest that you wish would be covered more, such as social media or non-profit, please feel free to let me know and I will try to find someone to come in and speak about that topic. Good luck this semester!

Amber Cook Professional Development Chair

Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent agency in the U.S. according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer.


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JOB SHADOWING Last fall, I had one of the coolest experiences while being a student at UWWhitewater. What is this great experience? Job shadowing. Job shadowing is a fantastic opportunity for people looking to learn more about their field, network, and gain valuable insights from a professional. I got to job shadow Trenni Kusnierek, who works for News Radio 620 WTMJ in Milwaukee and co-hosts the show Sports Central. I’m extremely interested in a job in sports broadcast someday, and she is a person I really look up to currently.

The experience was extraordinary. She showed me what a typical day in the studio is like and answered some questions I had about future job searching and getting my foot in the door. Even though I was only there for a couple of hours, it definitely gave me motivation to pursue a career in sports journalism. I highly recommend a job shadow to anyone who has questions about any future career. It answered my questions, gave me a sense of what a day is like, and ignited a spark in me to follow my

dream. I set up my job shadow through Twitter, which shows how easy it can be to set up. Overall, it was a great experience and one that I will never forget. So I encourage anyone who is interested in a particular area to contact a professional, and see if you can stop in one day to see what it's like. It could be the best experience you'll have!

“I highly recommend a job shadow to anyone who has questions about any future career. It answered my questions, gave me a sense of what a day is like, and ignited a spark in

Hayley Tenpas

me to follow my

General Member


YOU CAN WRITE FOR THE INSIGHT TOO! During the first semester of my junior year I started applying for internships and managed to land a couple of interviews. I couldn’t have been more nervous for them, especially my first one at a company in Milwaukee called Impact Networking. When preparing my portfolio I decided to stick in a couple of the PR Insights in which I had written articles. During my interview I was asked to show writing samples of mine and was thankful I made the choice to bring along the Insights to accompany my other written work. Upon showing the Insights to my potential boss, her eyes lit up with an impressed expression and she said, “Wow, this is great. I’m happy to see

you’ve done writing outside of your classroom work. Awesome, you’ve dedicated your skill to an organization.” After only a day or two of waiting eagerly to find out if I got the position, I heard back from Impact; I got the internship! The email I received informing me of my new position noted that my writings for the Insight were one thing that put me above the rest of the applicants. My following interviews with employers since Impact have been just as impressed with my writings for the newsletter. Outside of being a great portfolio builder, the Insight offers numerous other bene-

ficial outcomes through writing for it. You can:

Improve your writing skills; practice makes perfect!

Write about what matters to you or your experiences

Share your knowledge of PR with others

Get recognized in a published newsletter

Get more involved in PRSSA

Have the chance to become an editor or coeditor of the Insight

Resume builder/ interview builder

For these reasons and several more, you should get involved with writing for the Insight. I can’t stress enough how much it has aided in my interviews and portfolio strength. So set yourself apart from the rest and get your portfolio looking great through writing for the Insight. You pick the topic and the length, no requirements. Show off your skills or improve them too; either way, you’re benefitting yourself by writing for the Insight.

Rachel Bennett Community Relations Director

We’re on the web! Check us out on Facebook: Follow us on Twitter: @UWWPRSSA


Insight Editor Britta Svoboda Insight Assistant Editor Rachel Bennett PRSSA President Kelly Katona

The University of Wisconsin-Whitewater is proud to be a part of PRSSA, a national society which is recognized by thousands of public relations practitioners and professionals. The UW-Whitewater Chapter hosts many activities including socials, charity, fundraising and other events. All majors are welcome!

PRSSA meets every Monday at 5:15 p.m. in Heide 310 Our Mission: Serve its members by enhancing their knowledge of public relations and providing access to professional development opportunities Serve the public relations profession by helping to develop highly qualified, well-prepared professionals

PRSSA is open to new ideas and suggestions! Contact us with comments, questions, and concerns! Thanks for reading! Have a wonderful month and Happy Valentine’s Day from PRSSA!

Insight February 2012  

This is February 2012 edition of the PRSSA Insight Newsletter!

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