‘Education Redefined’ dropped from dean email signatures
DN THURSDAY, FEB. 19, 2015
THE DAILY NEWS
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ON CAMPUS Woodworth, Noyer offer dietary desserts from local business for trial period SEE PAGE 4
BALL STATE LOGO
This is the logo Provost Terry King has asked university deans to use instead of “Education Redefined.”
University plans refresh, phases out items from almost 10-year-old brand HOVORKA CHIEF REPORTER | ALAN afhovorka@bsu.edu Ball State’s most famous slogan has disappeared from some faculty emails. University deans have dropped “Education Redefined” from their email signatures, said Roger Lavery, dean of the college of communication information and media. Whether this signals a uni-
versity-wide change in promotional direction is unclear. Joan Todd, executive director of public relations, acknowledged that a “brand refresh” is underway. “We are phasing out some aspects as we bring in a new look,” she said in an email. Lavery said university deans received an email last week from Provost Terry King, asking them to use a different logo in their email signatures. This logo does not contain the words “Education Redefined,” the motto that has defined Ball State’s
marketing efforts for almost a decade. It is a picture of the Beneficence statue with the words “Ball State University” underneath. Education Redefined has been the official brand of the university since 2006 and is still on the homepage of the website. King asked that deans use the different logo during the “brand refresh” period. It is a much simpler and traditional university logo, which has been used for many years, he said in an email.
See REBRANDING, page 4
Giving back to the hospital that helped her family Freshman shares personal connection to marathon, surpasses original goal
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JILLIAN MACNULTY STAFF REPORTER jemacnutlty@bsu.edu
Students to tribute Letterman
Group to create video honoring ‘Late Show’ host’s retirement PODNAR CRIME REPORTER | RACHEL rmpodnar@bsu.edu Students are producing a thank you tribute to David Letterman for his retirement and are calling for campus to join them for a commemorative photo Friday. The thank you video is complete with an original composition from a student to thank David Letterman for his contributions to Ball State in honor of his retirement in May. President Paul Ferguson will even participate in a photo for DAVID the video, which will feature LETTERMAN photos of students and faculty THANK YOU around campus saying “Thank you, David.” VIDEO Junior composition major A student-directed Nathan Davis who is speartribute to former heading the project said he ‘Late Show’ host had the idea when his grandma and Ball State suggested he should compose alumnus, David a song for Letterman to comLetterman. memorate his retirement. WHEN He partnered with some Noon Friday telecommunications students WHERE to turn it into a video with his Shafer Bell Tower composition, which features a jazz tune that blends together Ball State’s alma mater theme with the “Late Show” theme. “He’s not gonna retire twice, and I am in a [better] position than anybody to do this project. So why would I not take in the opportunity?” Davis said. The video will reach David Letterman through Al Rent, the Letterman contact with University Marketing and Communications. Rent said Ferguson will view and sign off on the video, and Rent will send it along to Letterman’s people, who will make sure he gets to see it. “We are getting it to people who will get it to him,” Rent said. “From there, the response is a flip of a coin. It is in his hands or at least in the show’s hands.” He described the video as an honest, heartfelt thank you. The organizers hope as many students as possible show up for the photo, which will gather at noon on Friday by Shafer Bell Tower. “We want to make it look like all of campus came out for the photo,” he said.
DN PHOTO ARIANNA TORRES
Freshman public relations major Morgan Polizzi participates in Dance Marathon because her brother, Jack, was diagnosed with leukemia. Morgan has raised $2,455, more than half of the $4,536 the Riley Relations committee freshmen have raised altogether for Dance Marathon.
E
very student participating in Dance Marathon has a reason. A reason to drop their extra change into a red bucket during a Miracle Minute. A reason to join a Dance Marathon committee. A reason to cry when the total amount of money raised is revealed after a grueling, 12 hours of standing. A reason to dance. Freshman public relations major Morgan Polizzi has collected $2,455 of the $4,536 raised by the Riley Relations Committee freshmen for Dance Marathon this year. Her reason hits a little closer to home than most. In August of 2013, the beginning of Polizzi’s senior year at Carmel High School, her world changed completely. Her younger brother Jack Polizzi was gearing up for his freshman year on the soccer team at Guerin Catholic High School when his family received the results from a blood test. He had leukemia.
HOW MUCH MONEY BSUDM HAS RAISED Ball State University Dance Marathon started in 2008 and raised
$16,290 in 2010, $39,220 in 2011, $87,628.04 in 2012, $196,228 in 2013 and
$344,801.21
in 2014.
SOURCE: bsudancemarathon.org
“It changed our lives,” Morgan said. “It thanks to money raised through Dance isn’t something that you expect to happen Marathons across the state, including to someone you love.” Ball State’s. Morgan and her family spent “It’s cool that the money raised nearly a year in and out of Riley BALL STATE from Dance Marathon goes toHospital for Children with her UNIVERSITY wards more than just treatments DANCE brother, who received chemotherand saving lives, but also the exMARATHON apy treatments on and off. perience that the kids have there,” Two weeks at the hospital, one WHEN 2 p.m.-2 a.m., Morgan said. “It’s more than just week home. That was the sched- Saturday a hospital. They really make it a ule. Morgan’s mom frequently comfortable place for families to WHERE reminded the family, “this is the Field and actually live there.” new normal.” Inspired by what she experiSports But in the tough months that Jack Building enced, Morgan started raising her spent at Riley, Morgan remembers own money. She began by selling some good happening at the hospital. “Attack with Jack” bracelets she designed On Thanksgiving 2013, the hospital herself at her high school for $1 each, dowas the last place Morgan and her fam- nating all of the proceeds to Carmel’s own ily wanted to be, but they were able to Dance Marathon. have a full Thanksgiving dinner along Her last year of high school, Morgan with other Riley families. donated more than $1,000. She received On many occasions, she remembers the “Honorary Morale Award” at Carmel’s watching her brother happily play Xbox in Dance Marathon in February 2014 for her a game room at the hospital. fundraising efforts. Despite these accomThese things that made life spent in plishments, her work with Dance Maraa hospital a little more bearable came thon was just beginning.
See POLIZZI, page 3
PHOTO COURTESY OF MATT OVERTON
Mickey Deputy is one of the Riley kids Indianapolis Colts long snapper Matt Overton has made a connection with. Mickey is a junior cheerleader for the Colts, and has also met head coach Chuck Pagano. She is in remission for leukemia and was born with Down Syndrome and three holes in her heart.
PARTICIPANT, COLTS PLAYER SHARE BOND Long snapper raises more than $3,000 for Riley via Twitter DAKOTA CRAWFORD iDESK/DIGITAL EDITOR | @DakotaCrawford_
Mickey Deputy acknowledges that Riley Hospital for Children saved her life. She was born with Down Syndrome and three holes in her heart, causing her parents to move to Indiana from Illinois. Whether as an infant undergoing open-heart surgery or as a 7-yearold fighting through leukemia, that hospital has been a mainstay. Though Mickey celebrated a decade of being leukemia-free this month, she still returns to Riley once a year to undergo preventative blood work. Mickey will be at high risk of being re-diagnosed with cancer for the rest of her life. On Saturday, she will share her story with students at the Ball State Dance Marathon. She’ll participate in the talent show and spend a day with a room full of close friends. There are no strangers to Mickey at Riley events — just friends. THE PULSE OF BALL STATE
THE PULSE OF BALL STATE
See DEPUTY, page 6 THE PULSE OF BALL STATE
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