GET AN UNDERSTANDING OF THE DIGITAL SPACE BEFORE SELLING A BUSINESS. LIZ WARD
Founder & CEO | Navii www.navii.com.au Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specialising in travel and tourism. Liz has pioneered many first-time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years.
Author Caitlin Mary Bsale Journalist
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he digital space is everevolving and changing. Digital products, tools and services are released on a daily basis that can be utilised by business owners to help them grow. Ignoring these trends and new releases can be detrimental to an organisation's success. This can have an impact on the profitability, and ultimately the price they will achieve, when selling a business. Bsale recently spoke with Liz Ward, the CEO and co-founder of Navii, a company dedicated to helping businesses use digital tools and systems to operate more efficiently. The development of Navii came off the back of Liz’s personal experience working in the tourism industry. “We started a digital coaching
business called Tourism Tribe back in 2015, it tackled those problems of digital adoption for small business. 90% of the tourism industry are small businesses.” Liz knew they could help more owners navigate the digital landscape. “We always knew that the opportunity was there to do what we do with tourism for other business sectors.” After winning a Government Grant, Navii was launched in 2020 to assist small business owners. When it comes time to sell a business the owner needs to be aware of the technology and tools available; if they are not yet implemented into their organisation, they need to look at why.
When you are selling a business, you want to achieve the best possible price. After all, you worked hard to build your business. Technology, tools and services can lead to an increase in revenue and reduced expenses which ultimately increases the net profit of the business, thus a higher sale price.
HOW NAVII IS HELPING OWNERS Navii is an Australian Governmentbacked, independent community of small business owners, industry and digital experts. Launched in November 2020, they assist owners in understanding the technology available and how it can help their organisation. They help owners stay up-to-date with transformative technology and opportunities brought by changing markets. Through 21
