Majors Guide Bond Business School
2015 - 2016
Welcome to the inaugural Bond Business School Majors Guide! For many, choosing a major is not an easy decision. With an increasing number of interesting majors and minors being added to programs, this can make the decision even more challenging. The aim of this guide is to provide students with an in-depth perspective into the majors and minors offered in the four Undergraduate Business School degrees. The guide provides a reference point for students to find information on each major and minor. Contained within each major area, you will find subject structure information and an overview of the major from staff who are heavily involved in the specialisation, and students who are currently undertaking the major. It is hoped that if you wish to seek further information on a particular program, you utilise the contact information provided. When you have considered all your options, just head down to the Student Business Centre. It is recommended that a major be selected during the third semester of your degree. If you have any questions regarding this guide, please contact the BSA Academic Affairs Director Michaela Zadow: michaela.zadow@student.bond.edu.au Thank you
Acknowledgements: Firstly, I would like to thank Sebastian Zuloaga Duenas, who has put hours into designing and compiling this Guide. Without Sebastian this would not have been possible. Secondly, thank you to the many Business School staff members for their support with this initiative. Special mention must go to Kevin Woodgate and to all the Academics who have contributed to the guide and offered their experienced perspectives. I would also like to thank all students for their involvement and insight into their experiences and contact details for future students.
Contents Programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Commerce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Actuarial Science. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 International Hotel and Tourism Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 Majors & Minors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 3 Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4 Actuarial Science. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 8 Economics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5 Global Strategy and Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 9 Entrepreneurship and Innovation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3 International Hotel and Tourism Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 7 Informatics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4 Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2 Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 6 Asia Business Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 2 Sports Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 5 Business Law. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 7
Programs
Business CORE Subjects (30 cpts) Code
Requisites
Name
CORE- 11-001
Critical Thinking and Communication No requirements
CORE- 11-002
Leadership and Team Dynamics
CORE- 11-001
CORE- 11-003
Ethical Action and Thought
CORE- 11-002
CORE- 11-004
Beyond Bond1
No Requirements
Jan
Availability May
Sept
Foundation Subjects (90 cpts) Requisites
Code
Name
ACCT - 11-100
Accounting for Decision Making
Equiv BCDP02-008
ECON - 11-100
Principles of Economics
Equiv BCDP02-006
ENFB - 11-100
Business Model Generation
No Requirements
FINC - 12-200
Fundamentals of Finance
ACCT11-100 OR ECON11-100 OR HRTM12-206
INFT - 11-200
Digital Transformation of Business
Equiv BCDP02-040
LAWS - 10-100
Business Law
Not available to Law Students
MGMT - 11-103
Business Model Execution
No requirements
MKTG - 11-100
Marketing
Jan
Availability May
Sept
Equiv BCDP02-005
Alternative between one of the following subjects
2
STAT - 11-111
Business Statistics
No requirements
STAT - 11-112
Quantitative Methods
No requirements
CORE11-004 Beyond Bond Professional Development & Community Engagement. This is a non-traditional compulsory subject for all commencing from semester 1 and extending over the entire degree. It works on a points system and students must earn 100 points prior to graduation. 2 Students who took a higher level math in High school are recommended to take STAT-11-112. Also if students want to take a Commerce major as their 2nd major (Actuarial Science, Economics or Accounting) they must take STAT-11-112 1
5
Business Major Subjects (60 cpts) Students must choose one of the Business majors below as their 1st Major:
Code
Name
BINS
Digital Business
ENTI
Entrepreneurship and Innovation
IBUS
Global Business and Strategy
MGMT
Management
MKCM
Marketing Communication
MKTG
Marketing
TOUM
Tourism Management
Refer to page 13 for a breakdown of the subjects required for each major.
Elective Subjects (60 cpts) Students may choose to take their electives from the combinations below:
Option
Description
Second Major
Choose any six subject major from the Bond Business School
Minors
Choose any four subject minor from the Bond Business School and two elective subjects from the university
Electives
Choose any six general elective subjects from the university
For a detailed list of the possible majors and minors refer to page 13. A detailed study plan sequence is available in the Bond website through the link provided below. https://bond.edu.au/program/bachelor-business
6
Commerce CORE Subjects (30 cpts) Code
Requisites
Name
CORE- 11-001
Critical Thinking and Communication No requirements
CORE- 11-002
Leadership and Team Dynamics
CORE- 11-001
CORE- 11-003
Ethical Action and Thought
CORE- 11-002
CORE- 11-004
Beyond Bond3
No Requirements
Jan
Availability May
Sept
Foundation Subjects (90 cpts) Requisites
Code
Name
ACCT - 11-100
Accounting for Decision Making
Equiv BCDP02-008
ECON - 11-100
Principles of Economics
Equiv BCDP02-006
ECON - 12-200
Econometrics
STAT11-112 or STAT11-111 or STAT11-110
FINC - 12-200
Fundamentals of Finance
ACCT11-100 OR ECON11-100 OR HRTM12-206
LAWS - 10-100
Business Law
Not available to Law Students
MKTG - 11-100
Marketing
Equiv BCDP02-005
Jan
Availability May
Sept
Alternative between one of the following subjects4 STAT - 11-100
Business Maths
STAT - 11-112
Quantitative Methods
Anti BCFN01-003 No requirements
Alternative between one of the following subjects
5
INFT - 11-111
Accounting Information Systems
Anti CORE11-111
INFT - 11-200
Digital Transformation of Business
Equiv BCDP02-040
MGMT - 11-103
Business Model Execution
No Requirements
Alternative between one of the following subjects
6
ACCT - 12-200
Cost Management Systsems
ACCT- 11-100
FINC - 12-201
Financial Applications and Quantitative Analysis
FINC- 12-200
CORE11-004 Beyond Bond Professional Development & Community Engagement. This is a non-traditional compulsory subject for all commencing from semester 1 and extending over the entire degree. It works on a points system and students must earn 100 points prior to graduation. 4 Students who wish to undertake the major of Actuarial Science must take the subject STAT11-112. 5 Students who wish to obtain the CPA accreditation for Accounting must take the subject INFT-11-111, students doing other majors may take INFT11-200 or MGMT-11-103 6 Students who wish to do a major in Accounting must take ACCT-12-200, while students doing Finance or Actuarial Science must take FINC12-200. 3
7
Commerce Major Subjects (60 cpts) Students must choose one of the Commerce majors below as their 1st Major:
Code
Name
ACCT
Accounting
ACSC
Actuarial Science
ECON
Economics
FINC
Finance
Refer to page 13 for a breakdown of the subjects required for each major.
Elective Subjects (60 cpts) Students may choose to take their electives from the combinations below:
Option
Description
Second Major
Choose any six subject major from the Bond Business School
Minors
Choose any four subject minor from the Bond Business School and two elective subjects from the university
Electives
Choose any six general elective subjects from the university
For a detailed list of the possible majors and minors refer to page 13. A detailed study plan sequence is available in the Bond website through the link provided below. https://bond.edu.au/program/bachelor-commerce
8
Actuarial Science CORE Subjects (30 cpts) Code
Requisites
Name
CORE- 11-001
Critical Thinking and Communication No requirements
CORE- 11-002
Leadership and Team Dynamics
CORE- 11-001
CORE- 11-003
Ethical Action and Thought
CORE- 11-002
CORE- 11-004
Beyond Bond
No Requirements
7
Jan
Availability May
Sept
Foundation Subjects (150 cpts) Requisites
Code
Name
ACCT - 11-100
Accounting for Decision Making
Equiv BCDP02-008
ACSC - 12-200
Mathematical Statistics
STAT11-112
ACSC - 12-201
Financial Mathematics
STAT11-112
ACSC - 13-300
Insurance Models
ACSC13-302
ACSC - 13-301
Contingencies
ACSC12-201 and completion of 120CPTS
ACSC - 13-302
Advanced Modelling
ACSC12-200
ECON - 11-100
Principles of Economics
Equiv BCDP02-006
ECON - 12-200
Econometrics
STAT11-112 or STAT11-111 or STAT11-110
ECON - 12-202
Contemporary Macroeconomic Issues
ECON11-100
FINC - 12-200
Fundamentals of Finance
ACCT11-100 OR ECON11-100 OR HRTM12-206
FINC - 13-301
Corporate Finance
FINC- 12-200
FINC - 13-303
Portfolio Analysis and Investment Management
FINC- 12-200
FINC - 13-304
Financial Markets and Institutions
FINC- 12-200
FINC - 13-305
Options and Futures
FINC- 12-200
STAT 11-112
Quantitative Methods
No Requirements
Jan
Availability May
Sept
CORE11-004 Beyond Bond Professional Development & Community Engagement. This is a non-traditional compulsory subject for all commencing from semester 1 and extending over the entire degree. It works on a points system and students must earn 100 points prior to graduation.
7
9
Actuarial Science Elective Subjects (60 cpts) Students may choose to take their electives from the combinations below:
Option
Description
Second Major
Choose any six subject major from the Bond Business School
Minors
Choose any four subject minor from the Bond Business School and two elective subjects from the university
Electives
Choose any six general elective subjects from the university
For a detailed list of the possible majors and minors refer to page 13. A detailed study plan sequence is available in the Bond website through the link provided below. https://bond.edu.au/program/bachelor-actuarial-science
10
International Hotel and Tourism Management CORE Subjects (30 cpts) Code
Name
Requisites
CORE- 11-001
Critical Thinking and Communication No Requirements
CORE- 11-002
Leadership and Team Dynamics
CORE- 11-001
CORE- 11-003
Ethical Action and Thought
CORE- 11-002
CORE- 11-004
Beyond Bond
No Requirements
8
Jan
Availability May
Sept
Foundation Subjects (140 cpts) Requisites
Code
Name
ACCT - 11-100
Accounting for Decision Making
Equiv BCDP02-008
LAWS - 10-100
Business Law
Not available to Law Students
MGMT - 13-305
Human Resource Management
MGMT11-101 or CORE11-002
MKTG - 11-100
Marketing
Equiv BCDP02-005
HRTM - 12-200
Hotel and Tourism Strategic Management
Completion of 120CPTS
HRTM - 12-201
International Food and Beverage Management
No Requirements
HRTM - 12-203
Rooms Division Management
No Requirements
HRTM - 12-204
Contemporary Issues in Hospitality and Tourism Mnagement
No Requirements
HRTM - 12-205
Strategic Pricing and Revenue Management
HRTM - 12-203
HRTM - 12-205
Tourism and Hospitality Economics
No Requirements
HRTM - 12-212
Risk Management
No Requirements
HRTM - 12-214
Adventure Tourism
No Requirements
HRTM - 12-220
Sustainable Tourism and Indigenous Culture
No Requirements
HRTM - 12-310
Tourism and Leisure Analysis and Evaluation
No Requirements
8
Jan
Availability May
Sept
CORE11-004 Beyond Bond Professional Development & Community Engagement. This is a non-traditional compulsory subject for all commencing from semester 1 and
11
International Hotel and Tourism Management Major Subjects (60 cpts) Students must choose one of the International Hotel and Tourism Management majors below as their 1st Major:
Code
Name
EVTM
Event Management
REVM
Digital Revenue Management
TOUM
Tourism Management
Refer to page 13 for a breakdown of the subjects required for each major.
Elective Subjects (10 cpts) Option Electives
Description Choose any one general elective subject from the university
For a detailed list of the possible majors and minors refer to page 13. A detailed study plan sequence is available in the Bond website through the link provided below. https://bond.edu.au/program/bachelor-international-hotel-and-tourism-management
12
Majors & Minors
Accounting
Accounting Staff Perspective Keith Duncan Professor, Head of Department and Director EMBA kduncan@bond.edu.au Why should students study Accounting as a Major at Bond?
What are the potential job outcomes for studying the major/ minor?
The key reason for studying accounting is that it develops financial literacy skills that are core to every for profit and not for profit business or organisation in the world. So understanding where financial skills fit in organisation affects all levels of management and all types of businesses
The major opens the door to joining the profession and linking with the worldwide professional bodies, working in specialized accounting firms and or the accounting function in any business or organisation. The major or minor also equip graduates with financial literacy skills to work in diverse areas from say marketing of financial products (requires marketing and financial literacy skills) to banking, finance, general management and ultimately Board level decision making.
What are the skills and knowledge gained from the major/ minor? Financial literacy – which includes the ability to work with business information systems, internal reporting and control system, reporting to stakeholders, facilitating decision making at the individual, firm and financial market levels.
Would you recommend any second majors/ minors to complement the degree?
Do students have any opportunities for industry experience? There are opportunities for internship as well as applied projects – some of the project work can open doors to consulting and other roles through demonstrating the application of financial literacy skills to real business and contexts.
Finance, Actuarial Studies, Marketing and Law are all good combinations with accounting.
15
Accounting Student Perspective Erin Beard Degree: Law / Commerce (Accounting) erin.beard@student.bond.edu.au
Why did you choose to study Commerce (Accounting) at Bond? I chose to study accounting mostly because of the opportunities it provided. I initially chose accounting because I didn’t like the investment banking focus of the finance program and then realised that my calling was actually in professional services. The teachers in the accounting program all have exceptional industry experience, such as working for a Big4 or owning their own firm, which means that all of the theory that is taught is very practical and applicable to the real world. I also realised when searching Bloomberg that the majority of directors and chair(wo)mans for publically listed companies had a degree in accounting- so I guess that swayed me a little.
How would you describe your experience with the program so far? I’ve really enjoyed the program so far. As you get further along, subject content overlaps and you start to see the big picture. Combing my accounting degree with law is also very helpful as the two degrees complement each other
and some subjects even cross-over, which ultimately reduces the length of the degree. I have great relationships with all of my teachers, some of which have even helped me secure internships, recommended me or just given me sound career advice.
Do you have any more advice that you want to share with students consider a major in accounting? I really believe you will never regret having an accounting degree. A common misconception about accounting is that you can only be an accountant at the end of it- but this wouldn’t be further from the truth. An accounting degree will give you skills you need in all aspects of life including banking, doing your tax return and budgeting. Whilst that may sound boring, the role of the account is also changing and accountants are getting more involved in the management and strategic analysis divisions of organisations. Accounting will be relevant no matter where you work, if you start your own business or even if you work overseas as the fundamentals of accounting are relevant anywhere you go.
16
Accounting ACCT - Accounting Major (60 cpts)
Code
Requisites
Name
Students must take the following six subjects: ACCT-13-301
Financial Accounting and Company Reporting
ACCT11-100 and INFT11-111
ACCT-13-303
Accounting Theory and Application
ACCT13-301
ACCT-13-304
Managerial Planning and Control
ACCT12-200
ACCT-13-305
Auditing
ACCT13-301
ACCT-13-308
Taxation Practice for Accountants
ACCT13-301
ACCT-13-311
Financial Analysis and Valuation
ACCT13-301 FINC12-200
ZACCT - Accounting Minor (40 cpts)
Code
Requisites
Name
Students must choose four of the following subjects:9 ACCT-13-301
Financial Accounting and Company Reporting
ACCT11-100 and INFT11-111
ACCT-13-303
Accounting Theory and Application
ACCT13-301
ACCT-13-304
Managerial Planning and Control
ACCT12-200
ACCT-13-311
Financial Analysis and Valuation
ACCT13-301 FINC12-200
Apart from the subjects listed in the Accounting minor, students may also take any other subject with the code “ACCT” upon approval of the program director. Ask your program director for more information.
9
17
Actuarial Science
Actuarial Science Staff Perspective Garry Khemka Assistant Professor of Actuarial Science gkhemka@bond.edu.au Why should students study Actuarial Science at Bond?
Would you recommend any second majors/minors to complement the degree?
Risk is all pervasive in life. There is an inherent risk involved in crossing the road, driving a car, even getting out of bed. Students studying actuarial learn to evaluate and assess risk. In commercial terms, actuaries apply their skills in forecasting the future population growth, future cashflows, etc. Essentially any job that requires modelling uncertainty or the use of highly technical skills are where actuaries would be employed. Furthermore, being an actuary is one of the highest paid professions in the world. It has been consistently ranked in the top 5 jobs by variety of magazines like Forbes and Wall Street Journal amongst many others.
The forthcoming Big data major and the existing Finance and economics majors are good majors to complement skills learned in the Actuarial major.
What are the skills and knowledge gained from the major/minors? Actuaries combine skills in mathematics, economics, finance and statistics to analyse risk and uncertainty. Essentially students learn to model uncertainty and evaluate risk.
What are the potential job outcomes for studying the majors/minors? Actuaries traditionally have worked in the fields of insurance and superannuation. However, in recent years non-traditional areas like environment and climate modelling, data analytics have been large employers of actuarial talent.
Do students have any opportunities for industry experience? The Actuarial science department has vast connections with the industry with our students doing internships in companies like Queensland Treasury Corporation, Allianz Global Assistance, Aginic, Suncorp etc. There are also prizes and internships offered by Queensland Treasury and RACQ. 19
Actuarial Science Student Perspective Mark Johnman Degree: IT / Actuarial Science mark.johnman@student.bond.edu.au
Why did you choose to study Actuarial Science at Bond? I chose to study actuarial science as it is essentially the intersection between a lot of different fields that I wanted to learn about, such as finance, economics, statistics, maths and IT. The course sounded really interesting and I thought that it would provide me with a really diverse skill set. It is also accredited with the Actuaries Institute of Australia, which means that we get professional recognition for completing the course (a bit like a CFA or CPA qualification).
How would you describe your experience with the program so far? I’ve really enjoyed the program so far. The work is definitely challenging, but we are provided with plenty of support from our lecturers. Being the only university in QLD to offer actuarial science, there are also a lot of internship opportunities with companies like Suncorp, Allianz Global Assistance and RACQ that will become available over the next 12 months.
Do you have any more advice that you would want to share with students considering a degree in Actuarial Science? Definitely do a bit of research into what actuarial science is to see if it is something you would be interested in. A couple of websites I found useful when looking at the degree are http://www.beanactuary.org/what/ and https://www.actuaries.asn.au/. Also, while actuaries in the past have normally worked in areas like insurance, there are also plenty of opportunities in other industries like investment management, trading and data science. Basically, actuarial science will teach you how to analyse data and interpret it so that businesses can make better decisions – something that will be useful no matter where you work.
20
Actuarial Science ACSC - Actuarial Science Major (60 cpts)
Code
Requisites
Name
Students must take the following six subjects:10 ACSC-12-200
Mathematical Statistics
STAT11-112
ACSC-12-201
Financial Mathematics
STAT11-112
ACSC-13-300
Insurance Models
ACSC13-302
ACSC-13-301
Contingencies
ACSC12-201 and Completion of 120 CPTS
ACSC-13-302
Advanced Modelling
ACSC12-200
ECON-12-200
Econometrics
STAT11-112 and STAT11-111 and STAT11-110
ZACSC -Actuarial Science Minor (40 cpts) Code
Requisites
Name
Students must choose the following two subjects: ACSC-12-200
Mathematical Statistics
STAT11-112
ECON-12-200
Econometrics
STAT11-112 and STAT11-111 and STAT11-110
Students must choose one of the two alternatives below: Alternative 1 ACSC-12-201
Financial Mathematics
STAT11-112
ACSC-13-301
Contingencies
ACSC12-201 and Completion of 120 CPTS
ACSC-13-300
Insurance Models
ACSC13-302
ACSC-13-302
Advanced Modelling
ACSC12-200
Alternative 2
Apart from the subjects listed in the Actuarial Science major, students may also take any other subject with the code “ACSC” upon approval of the program director. Ask your program director for more information.
10
21
Economics & Statistics
Economics & Statistics Student Perspective Jonathan Colak Degree: Law / Commerce (Economics) jonathan.colak@student.bond.edu.au
Why did you choose to study Commerce (major in Economics) at Bond? I chose to major in economics primarily because I enjoy it. I was fortunate enough to learn economics in high-school, which ignited my interest in the area. However, having taken Principles of Economics, Fundamentals of Finance and Intro to Accounting, it was economics that I most enjoyed. Further, unlike the other majors, which are more specific in their teachings, economics offers a more holistic view of business and the economy. This means I won’t be as limited in which fields I can work, be it finance, banking, marketing, consulting or government.
How would you describe your experience with the program so far?
This makes studies easier, as the professors are very approachable and accessible. It also means you have a greater chance to approach the faculty for career advice and possibly even to get business connections!
Do you have any more advice that you would want to share with students considering a degree in Commerce (Economics)? Choose a major that you will enjoy. If you really can’t make up your mind, then get in contact with students who are doing each of the majors. Talk to them about how they enjoy the major, what they like and don’t like, and what career aspirations they have. Ultimately, while it may seem like a major life decision at this point in time, in reality you can’t go wrong whichever major you choose.
One of the best benefits of studying economics at Bond is the relationship you can build with the economics lecturers and tutors. Because fewer students major in economics, class sizes are smaller and you have a greater chance to get to know the lecturer. 23
Economics & Statistics ECON - Economics Major (60 cpts)
Code
Requisites
Name
Students must take the following three subjects: ECON-12-201
Markets and Corporate Behaviour
ECON11-100
ECON-12-202
Contemporary Macroeconomic Issues
ECON11-100
ECON-13-302
Business Conditions Analysis
ECON-12-202
Students must choose three out of the following subjects:
11
ECON-13-301
Game Theory and Strategic Decision Making
ECON-12-201
ECON-13-303
International Trade
ECON11-100
ECON-13-305
Money and Monetary Policy
ECON12-202 and Completion of 120 CPTS
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
ECON-13-360
Special Topic in Economics
Faculty Approval
ZECON- Economics Minor (40 cpts) Code
Requisites
Name
Students must take the following two subjects: ECON-12-200
Econometrics
STAT11-112 and STAT11-111 and STAT11-110
ECON-12-202
Contemporary Macroeconomic Issues
ECON11-100
Students must choose two subjects out of the following:12 ECON-12-201
Markets and Corporate Behaviour
ECON11-100
ECON-13-301
Game Theory and Strategic Decision Making
ECON-12-201
ECON-13-302
Business Conditions Analysis
ECON12-202
ECON-13-303
International Trade
ECON11-100
ECON-13-305
Money and Monetary Policy
ECON-2-202 and Completion of 120 CPTS
11 12 Apart from the subjects listed in the Economics major and minor, students may also take any other subject with the code “ECON” upon approval of the program director. Ask your program director for more information.
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Finance
Finance Staff Perspective Simone Kelly Associate Professor of Finance – Head of Department skelly@bond.edu.au Why should students study Finance at Bond?:
Would you recommend any second major/minor to complement the degree?
Finance is a field with great earning potential and rewarding career options in a wide range of industries. The field has seen large continued growth as it’s provides greater options in guaranteed employment fields.
A wide variety of second majors and minors complement a finance major. Employers surveyed demand high competency in technical analytical finance skills coupled with independent thinking. Accounting and finance have been the traditional combined majors with Goldman Sachs preferring finance and economics. Increasingly big data skills are becoming important as the new wave of the technological revolution expands to capture large quantities of data and the ensuing security issues that follow. Statistics never goes astray either.
The establishment and operation of the Macquarie Trading Room and the Bloomberg terminals makes a significant point of difference in our finance offerings to our competitors. It’s a popular facility with both undergrads and postgrads that is integrated with many of our subjects.
What are the skills and knowledge gained from the major/minor? First and foremost finance education provides core technical skills including understanding and application of investment evaluation, financing and payout policies of firms and projects. Studying finance enhances financial and numerical literacy, provides insight into the financial viability of all aspects of busi-
ness, personal and government.
What are the potential job outcomes for studying the major/minor? A finance degree allows you to work with the decision makers of outside organizations as well as being a key player in the decision making within organizations. Examples include: banks, government agencies, stockholders, advisory and consulting firms, suppliers, businesses, and more. A finance degree with traditional recognize finance subjects helps students obtained employment with the industry. As a finance degree is harder to attain, it’s guaranteed to set you apart. 26
Finance Finance Student Perspective Christian Whitfield Degree: Law / Commerce (Finance) christian.whitfield@student.bond.edu.au
Why did you choose to study Commerce (major in Finance) at Bond? The Macquarie trading room with the Bloomberg terminals is a resource you will not find anywhere else, certainly not with the same level of access and assistance. Those kinds of technical skills and practical experience is exactly what employers are looking for.
How would you describe your experience with the program so far? I am loving my both my degrees, but undoubtedly my passion lies in finance, and the subjects that are offered at Bond give me such a well rounded appreciation of the financial system. Considering there are so many finance subjects, if you know which financial niche you want to pursue, that is well accommodated.
Do you have any more advice that you would want to share with students considering a degree in Commerce (Finance)? The more you can learn about the differences between different types of finance and if you can better understand the distinctions between disciplines like economics, finance and accounting, you will be in the best place to make a decision that will teach you what you want to know. Finally, take full advantage of the resources you have available because they often go unnoticed or under utilised; ask, beg and force your way in to the classes you want to be in and make the most of it.
27
Finance FINC - Finance Major (60 cpts)
Code
Requisites
Name
Students must take the following three subjects: FINC-13-301
Corporate Finance
FINC12-200
FINC-13-303
Portfolio Analysis and Investment
FINC12-200
FINC-13-307
International Finance
FINC12-200 and Completion of 120 CPTS
Students must choose three out of the following subjects: ACSC-12-201
Financial Mathematics
STAT11-112
FINC-12-201
Financial Applications and Quantitative Analysis
FINC12-200
FINC-13-304
Financial Markets and Institutions
FINC12-200
FINC-13-305
Options and Futures
FINC12-200
FINC-13-308
Personal Finance
Equiv BCDP02-022
INFT-13-361
Financial Trading Systems
No Requirements
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
FINC-13-600
Special Topic in Finance
Faculty Approval
ZFINC -Finance Minor (40 cpts) Code
Requisites
Name
Students must take the following three subjects: FINC-13-301
Corporate Finance
FINC12-200
FINC-13-307
International Finance
FINC12-200 and Completion of 120 CPTS
FINC-13-308
Personal Finance
Equiv BCDP02-022
Students must choose one of the following subjects:
13
FINC-13-303
Portfolio Analysis and Investment
FINC12-200
Apart from the subjects listed in the Finance minor, students may also take any other subject with the code “FINC” upon approval of the program director. Ask your program director for more information.
13
28
Global Business and Strategy
Global Business and Satregy Staff Perspective Neva Maxim MBA Director and Senior Teaching Fellow nmaxim@bond.edu.au
Why should students study the Global Business and Strategy at Bond?
Would you recommend any second majors/minors to complement the degree?
The Global Business and Strategy Major will build the foundations critical to understanding complex business issues in a global context. Multinational enterprises are looking for graduates who can appreciate the complexities of global issues, have analytical know-how and the capacity to think strategically.
We recommend Finance or Marketing as a second major or minor.
What are the skills and knowledge gained from the major? The major will enable you to analyse complex situations and provide recommendations in a global context. Studying the major will help you to initiate and contribute to the strategic-decision making process as an effective leader and as a member of collaborative and successful teams. In addition, the major will improve your strategic thinking abilities and enable you to mitigate risks that arise when operating in a global environment.
What are the potential job outcomes for studying the Global Business and Strategy major? The major will give you a head-start in any management job you have, because you understand strategy and how the global market-place works. It prepares you for an analyst role as well as coveted leadership training programs in multinational enterprises. It also prepares you for a career in management consulting, particularly in firms with strong international profiles.
30
Global Business and Satregy Student Perspective Amelia Esau Degree: Business (Global Business and Strategy) / International Relations amelia.esau@student.bond.edu.au Why did you choose to study Business (major in International Business) at Bond? I enjoyed Business Studies and Accounting in year 12 and after reading through the course guides at Bond I decided the Bachelor of Business was the best fit for me. It was perfect too because I didn't know until half way through my first year what I wanted to major in and the Bachelor of Business lets you try a few different subjects out before you make that decision. The International Business major matches my International Relations degree perfectly and I love the global perspective all the subjects have, it often makes it seem more applicable and engaging!
The work experience I have got out of it has also been amazing and so degree relevant. I also went on exchange to London at the beginning of my second year which was amazing!
Do you have any more advice that you would want to share with students considering a major in International Business? It's a great, challenging, major that has a lot of relevance to current affairs. It is also a great compliment to the International Relations degree which is what I am doing!
How would you describe your experience with the program so far? All the classes are very small so the teachers get to know you personally, which means they can help identify your strengths and weaknesses and it also means they can identify if you are struggling and help you. 31
Global Business and Satregy IBUS -Global Business and Strategy Major (60 cpts) Code
Requisites
Name
Students must take the following two subjects: IBUS-12-250
International Business
IBUS-12-251
Concepts of Strategy
No Requirements No Requirements
Students must choose four of the following subjects:
14
FINC-13-307
International Finance
FINC12-200 and Completion of 12CPTS
IBUS-12-252
Risk, Uncertainty and Strategic Thinking
No Requirements
IBUS-12-253
Consulting
IBUS-12-250 IBUS-12-251 and GPA 2.0
MGMT-13-324
Cross Cultural Management
MGMT11-101 or CORE11-002
IBUS-13-356
Global Business Strategy
IBUS-12-250
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
IBUS-13-600
Special Topic in International Business
Faculty Approval
ZIBUS -Global Business and Strategy Minor (40 cpts)
Code
Requisites
Name
Students must take the following two subjects: IBUS-12-250
International Business
IBUS-12-251
Concepts of Strategy
No Requirements No Requirements
Students must choose two of the following subjects:
15
FINC-13-307
International Finance
FINC12-200 and Completion of 12CPTS
IBUS-12-252
Risk, Uncertainty and Strategic Thinking
No Requirements
IBUS-12-253
Consulting
IBUS-12-250 IBUS-12-251 and GPA 2.0
MGMT-13-324
Cross Cultural Management
MGMT11-101 or CORE11-002
IBUS-13-356
Global Business Strategy
IBUS-12-250
14 15 Apart from the subjects listed in the Global Strategy Management major and minor, students may also take any other subject with the code “IBUS� upon approval of the program director. Ask your program director for more information.
32
Entrepreneurship and Innovation
Entrepreneurship and Innovation Staff Perspective Baden U'Ren Head of Entrepreneurship buren@bond.edu.au Why should students study Entrepreneurship and Innovation at Bond?
What are the potential job outcomes for studying the majors/minors?
Learn how entrepreneurs and entrepreneurial businesses think, reason and act including topics such as creativity, ideation and innovation.
Graduates are not defined by a field of work, but rather by the manner in which they deliver value for their employers, or themselves. Graduates of the Bond Entrepreneurship program have gone on to secure jobs with Google and Uber, have started their own businesses and successfully exited for millions of dollars, and have become productive and innovative employees in firms of all types.
Are you a curious soul? Someone who likes to solve problems and provide solutions? Do you have a desire to have an impact in this world? If these statements resonate with you then you will likely thrive studying Entrepreneurship.
What are the skills and knowledge gained from the major/minor? With entrepreneurial and innovative thinking behind you, you will be building things, creating new products and services, inventing new ways to deliver value and solving problems that others could see no way around. Entrepreneurship is a set of skills and body of knowledge designed to prepare you for today’s ever-changing business environment.
Do students have any opportunities for industry experience ? Successful entrepreneurs contribute to classes while the Silicon Valley Study Tour enables students to visit the innovation capital of the
world and actually experience the ways in which the future of industry is being created. The Bond Business Accelerator is the ultimate experiential education experience: mentored by leading Australian startup professionals and guided through a world-class commercializations program, students bring their ideas to reality. 34
Entreperneurship and Innovation Student Perspective Laura Klein Degree: Law / Business (Entrepreneurship) laura.klein@student.bond.edu.au
Why did you choose to study Business (major in Entrepreneurship) at Bond? I chose Entrepreneurship at Bond because I have always dreamed of owning my own company. My Entrepreneurship subjects are equipping me to be able negotiate successfully, learn how to acquire finances effectively and maintain a competitive advantage through innovation.
How would you describe your experience with the program so far?
One way that Bond differentiates from other universities is its commitment to support young entrepreneurs, the Bond's Business Accelerator Program equips young Bond students with the skills, contacts and knowledge to build their own business.
Do you have any more advice that you would want to share with students considering a degree in Business (Entrepreneurship)? Be willing to get involved, ask questions, make contacts and take the opportunities that arise! Remember dream big, aim higher and don't let failure stop you.
At Bond Business School the Entrepreneurship major is practical and reflects the type of research and analysis that is required in the real world. The assessments are based on real life examples, the staff are passionate and teach using their own experiences as entrepreneurs. Bond Business School is founded on ambition and success. 35
Entreprerneurship and Innovation ENTI - Entrepreneurship and Innovation Major (60 cpts)
Code
Requisites
Name
Students must take the following three subjects: ENFB-12-205
Enabling Creativity and Innovation in Business
No Requirements
ENFB-13-300
Entrepreneurial Growth
No Requirements
ENFB-13-302
Managing Innovation
No Requirements
Students must choose three out of the following subjects:
16
ENFB-13-301 ENFB-13-305
Understanding Family Enterprise
No Requirements
Venture Capital and Private Equity
No Requirements
ENFB-13-306
Bond Business Accelerator
No Requirements
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
ENFB-13-600
Special Topic in Entrepreneurship
Faculty Approval
ZENTI -Entrepreneurship and Innovation Minor (40 cpts) Code
Requisites
Name
Students must take the following three subjects: ENFB-12-205
Enabling Creativity and Innovation in No Requirements Business
ENFB-13-300
Entrepreneurial Growth
ENFB-13-302
Managing Innovation
No Requirements No Requirements
Students must choose one out of the following subjects:
17
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
ENFB-13-306
Bond Business Accelerator
No Requirements
16 17 Apart from the subjects listed in the Entrepreneurship major and minor, students may also take any other subject with the code “ENFB� upon approval of the program director. Ask your program director for more information.
36
International Hotel and Tourism Management
International Hotel and Tourism Management Staff Perspective Mike Raybould Associate Professor and Head of the Hotel and Tourism Management Department mraybould@bond.edu.au Why should students study (below) at Bond? Studying a major (or minor) in hotel, tourism, or event management opens up international job opportunities in the large and fast growing hospitality and leisure sectors. As western economies bounce back from the GFC international hotel, casino, cruise and leisure companies are starting to expand fast. The top 5 international hotel chains have a development pipeline which will see them collectively opening one new property every day for the next three years and they are looking for talent to manage these businesses. Some of Bonds early graduates in hotel management are working in very senior management positions with Marco Polo Hotels, Starwood Hotels and Resorts, Accor Hotels and with international airlines.
What are the skills and knowledge gained from the majors/ minor? The majors (or minors) provide a good understanding of the external and internal factors that influence businesses in these sectors. You will learn about the main revenue and cost
centres that drive hospitality and tourism businesses and about the strategies managers use in these businesses to achieve success. In event management programs you will learn about the creative development process and project management and you will develop and run a live event as part of your industry applied learning.
Would you recommend any second majors/ minors to complement the degree? The hotel, tourism and event management majors (and minors) would make a great combination with most other majors available in the Bond Business School. For example: management, marketing, entrepreneurship, economics, accounrting, digital business.
Do students have any opportunities for industry experience? This is one of the best places in the world at the moment to get a start in tourism or hospitality. We currently have students doing paid work experience in most of the major hotels on the Gold Coast and with the Convention Centre and event management organisations. 38
International Hotel and Tourism Management Student Perspective Anna Miglietta Degree: Hotel and Tourism Management Miglietta.contact@gmail.com
Why did you choose to study International Hotel and Tourism Management (major in Revenue Management) at Bond? I chose this degree specifically, due to the increasing managerial job opportunities becoming available in the International Hotel and Tourism Industry. My ambition before choosing Bond or any university was and still is to become a GM for an international brand.
How would you describe your experience with the program so far? As I move forwarded towards the end of my degree, my experiences with the program have been more than I could have anticipated or expected at the beginning of my first day at Bond. The relationships I have formed with my fellow IHRTM students and Lecturers are now friends I have gained through life and connection I will have throughout my future career. I have noticed that most students in my degree are interested in many different fields of managerial careers within the industry such as marketing and sales, revenue management,
finance, operations, food and beverage and events management. All of these fields are integrated within the program and can be tailored to meet students interests and major options.
Do you have any more advice that you would want to share with students considering a degree in IHTM (Revenue Management)? My advice to students considering the IHTM degree is to take every networking opportunity Bond has to offer. These events are great for students to obtain prospectus job opportunities in a specific company but also gain business relationships with other leaders of different companies. This opportunity is extremely rare and something not offered at other universities so I recommended students to continue attending and strengthening those relationships. Students who are currently working within the industry should also try to gain experience and internships from other brands and companies throughout their degree to grow their current knowledge and circle of networks. 39
Events Management EVTM - Events Management Major (60 cpts)
Code
Requisites
Name
Students must choose six out of the following subjects: HRTM-11-100
Wine Studies
No Requirements
HRTM-12-209
Event Operations
No Requirements
HRTM-12-211
Business Events Management
No Requirements
MKTG-13-319
Digital and Direct Marketing
MKTG11-100
SPMT13-112
Sport Marketing
No Requirements
Students may only choose one subject out of the two following: ENFB-11-100
Business Model Generation
No Requirements
ENFB13-306
Bond Business Accelerator
No Requirements
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
HRTM-12-600
Special Topic in Hotel, Resort and Tourism Management
Faculty Approval
ZEVEN - Events Management Minor (40 cpts) Code
Name
Requisites
Students must take the two following subjects: HRTM-12-209
Event Operations
No Requirements
HRTM-12-211
Business Events Management
No Requirements
Students must choose two out of the following subjects: HRTM-12-200
Hotel and Tourism Strategic Management
Completion fo 120 CPTS
HRTM-12-204
Contemporary Issues in Hospitality and Tourism Management
No Requirements
HRTM-12-212
Risk Management
No Requirements
HRTM-12-213
Event Marketing and Sponsorship
No Requirements
HRTM-12-310
Tourism and Leisure Analysis and Evaluation
No Requirements
40
Digital Revenue Management REVM - Digital Revenue Management Major (60 cpts)
Code
Requisites
Name
Students must take following subject: INFT-11-120
Digital Transformation of Business
Equiv BCDP02-040
Students must choose five out of the following subjects: ACCT-12-200
Cost Management Systems
ACCT11-100
FINC-12-200
Fundamentals of Finance
ACCT11-100 or ECON11-100 or HRTM12-206
INFT-12-221
Developing Business in the Cloud
No Requirements
INFT-12-223
Business Analytics and Big Data
No Requirements
MKTG-13-312
Internet and Social Media Marketing
MKTG11-100
MKTG-13-319
Digital and Direct Marketing
MKTG11-100
STAT11-111
Business Statistics
No Requirements
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
HRTM-12-600
Special Topic in Hotel, Resort and Tourism Management
Faculty Approval
41
Tourism Management TOUM - Tourism Management Major (60 cpts)
Code
Name
Requisites
Students must choose six out of the following subjects:18 HRTM-12-200
Hotel and Tourism Strategic Management
Completion of 120 CPTS
HRTM-12-204
Contemporary Issues in Hospitality and Tourism Management
No Requirements
HRTM-12-206
Tourism and Hospitality Economics
No Requirements
HRTM-12-212
Risk Management
No Requirements
HRTM-12-214
Adventure Tourism
No Requirements
HRTM-12-220
Sustainable Tourism and Indigenous Cultures
No Requirements
HRTM-12-320
Tourism and Leisure Analysis and Evaluation
No Requirements
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
HRTM-12-600
Special Topic in Hotel, Resort and Tourism Management
Faculty Approval
ZTOUM - Tourism Management Minor (40 cpts)
Code
Name
Requisites
Students must take the two following subjects: HRTM-12-214
Adventure Tourism
No Requirements
HRTM-12-220
Sustainable Tourism and Indigenous Cultures
No Requirements
Students must choose two out of the following subjects:19 HRTM-12-200
Hotel and Tourism Strategic Management
Completion of 120 CPTS
HRTM-12-206
Tourism and Hospitality Economics
No Requirements
HRTM-12-212
Risk Management
No Requirements
HRTM-12-320
Tourism and Leisure Analysis and Evaluation
No Requirements
18 19 Apart from the subjects listed in the Trousim Management major and minor, students may also take any other subject with the code “HRTM� upon approval of the program director. Ask your program director for more information.
42
Hotel Management ZHOTL - Hotel Management Minor (40 cpts)
Code
Name
Requisites
Students must take the following two subjects: HRTM-12-203
Rooms Division Management
No Requirements
HRTM-12-201
International Food and Beverage Management
No Requirements
Students must choose two of the following subjects: HRTM-11-100
Wine Studies
No Requirements
HRTM-12-200
Hotel and Tourism Strategic Management
Completion of 120 CPTS
HRTM-12-204
Contemporary Issues in Hospitality anjd Tourism Management
No Requirements
HRTM-12-205
Strategic Pricing and Revenue Management
HRTM-12-203
HRTM-12-310
Tourism and Leisure Analysis and Evaluation
No Requirements
43
Informatics
Digital Business Staff Perspective Marcus Randall Associate Professor of Informatics, Associate Dean Student Affairs & Service Quality and Head of Informatics mrandall@bond.edu.au Why should students study Digital Business?
Would you recommend any majors to complement this major?
Digital Business is about understanding and participating in the way that digital technologies are having a profound and transformative effect on the business landscape. Students studying subjects within Digital Business will be able to create and design systems and practices which enable information to be used for individual, organisational and societal benefit. It encompasses the design and management of practical and secure systems that allow users to achieve their goals using modern software tools.
The Digital Business major would complement virtually any other major. Common combinations might be Digital Business + Marketing, or Digital Business + Entrepreneurship, etc.
What are the skills and knowledge gained from Digital Business? Digital Business covers many areas including complexity theory, finance, marketing, risk management, supply chain management and strategy, programming and data analytics.
What are the potential job outcomes? Examples of graduate careers are digital business analysts, Data Analytics roles, Digital Enabler roles, Chief Digital Office, etc.
Do students have any opportunities for industry experience? Yes! The major supports internships, and there we have relationships with an ever growing list of employers.
45
Digital Business Student Perspective Charlie Hawkins Degree: Business (Digital Business) ernest.hawkins@student.bond.edu.au
Why did you choose to study Business (major in Digital Business) at Bond? I chose to major in Digital Business within my Bachelor of Business because I feel that digital aspects of business are becoming more prevalent and important with the world being more technologically focused. I believe that majoring in Digital Business will set me apart from my peers and open up more avenues when looking for employment after university.
How would you describe your experience with the program so far? My experience with the program Bond offers has been both intriguing and rewarding. By getting involved and interacting with the content provided by Bond University, I’ve learnt about so many aspects of business interactions within the digital sphere that I didn’t know existed. The skills I’ve learned have enabled me to explore and better-understand businesses around me today. Combining with the satisfying feeling of being a pioneer for the newest wave of ‘Tech savvy’ entrepreneurs, I hope that one-day I will utilise this unique qualification to develop the businesses of the future.
Do you have any more advice that you would want to share with students considering a degree in Business (Digital Business)? A business degree not only provides people with invaluable skills that are practical and applicable in many aspects of life, but it encourages its graduates to think differently about the environment we live in. By combining such skills with the ‘next-gen’ abilities that are developed in Digital Business, Bond is preparing highly equipped businesspeople of tomorrow.
46
Big Data Staff Perspective Bruce Vanstone Associate Professor of Informatics Macquarie Trading Room Director bvanston@bond.edu.au Why should students study Big Data?
What are the potential job outcomes?
One of the main themes of the major is the understanding of the importance of data to modern businesses. The challenges of Data Science and Big Data centre on the need for multiple disciplines to produce employable graduates who understand data analysis, capture, curation, search, sharing, storage, transfer, visualisation and privacy.
The growing unmet demand for graduates equipped to analyse and interpret increasingly complex and vast amount of data is at a critical phase in Australia, and indeed, in other parts of the world. There are endless opportunities and a huge demand.
What are the skills and knowledge gained from Big Data? Data literacy, programming languages, data analytics, visualization.
Do students have any opportunities for industry experience? Yes! The major supports internships, and there we have relationships with an ever growing list of employers.
Would you recommend any majors to complement this major? The Big Data major would serve as a complement to a number of other majors, such as the Finance major, or the Actuarial major.
47
Digital Business BINS - Digital Business Major (60 cpts)
Code
Name
Requisites
Students must take the following subject: INFT-13-308
Operations and Supply Chain Management
No Requirements
Students must choose five out of the following subjects:20 INFT-12-216
Data Science
No Requirements
INFT-12-221
Developing Business in the Cloud
No Requirements
INFT-12-223
Business Analytics and Big Data
No Requirements
INFT-13-321
Business Systems and Processes
No Requirements
INFT-13-324
Designing Data Driven Systems
No Requirements
INFT-13-361
Financial Trading Systems
No Requirements
INFT-13-365
Cyber Security
No Requirements
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
INFT-13-600
Special Topic in Information Management
Faculty Approval
Apart from the subjects listed in the Digital Business major, students may also take any other subject with the code “INFT� upon approval of the program director. Ask your program director for more information.
20
48
Big Data BIGD- Big Data Major (60 cpts)
Code
Requisites
Name
Students must take the following five subjects: ACSC-12-200
Mathematical Statistics
STAT11-112
INFT-12-216
Data Science
No Requirements
INFT-12-223
Business Analytics and Big Data
No Requirements
INFT-23-326
Advanced Regression
ACSC12-200 and INFT12-216
INFT-23-327
Advanced Big Data Project and Case Study
ACSC12-200 INFT12-216 and INFT12-223
Students must choose one out of the following subjects:21 ECON-13-300
Advanced Econometrics
ECON12-200
INFT-13-361
Financial Trading Systems
No Requirements
Students must choose one of the following subjects: BUSN-13-300 International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
ENFB-13-600
Special Topic in Information Management
Faculty Approval
Apart from the subjects listed in the Big Data major, students may also take any other subject with the code “INFT” upon approval of the program director. Ask your program director for more information.
21
49
Informatics Minors ZBINS -Digital Environment Minor (40 cpts) Code
Requisites
Name
Students must take the following three subjects: INFT-12-216
Data Science
No Requirements
INFT-12-223
Business Analytics and Big Data
No Requirements
INFT-13-308
Operations and Supply Chain Management
No Requirements
Students must choose one out of the following subjects:22 INFT-13-361
Financial Trading Systems
No Requirements
INFT-13-365
Cyber Security
No Requirements
ZDANA -Data Analytics Minor (40 cpts) Code
Requisites
Name
Students must take the following three subjects: ECON-12-200
Econometrics
STAT11-110 or STAT11-111 or STAT11-112
INFT-12-216
Data Science
No Requirements
STAT11-112
Quantitative Methods
No Requirements
Students must choose one out of the following subjects: ACSC-12-200
Mathematical Statistics
STAT11-112
ECON-13-301
Game Theory and Strategic Decision Making
ECON12-201
INFT-12-223
Business Analytics and Big Data
No Requirements
Apart from the subjects listed in the Digital Environment minor students may also take any other subject with the code “INFT� upon approval of the program director. Ask your program director for more information.
22
50
Informatics Minors ZDMKG -Digital Marketing Minor (40 cpts) Code
Requisites
Name
Students must choose four out of the following subjects: INFT-12-221
Developing Business in the Cloud
No Requirements
INFT-12-223
Business Analytics and Big Data
No Requirements
INFT-13-365
Cyber Security
MKTG11-100
MKTG-13-306
Services Marketing
MKTG11-100
MKTG-13-312
Internet and Social Media Marketing
MKTG11-100
MKTG-13-319
Digital and Direct Marketing
MKTG11-100
ZMINS -Digital Enterprises Minor (40 cpts) Code
Name
Requisites
Students must take the following three subjects: INFT-12-221
Developing Business in the Cloud
No Requirements
INFT-12-223
Business Analytics and Big Data
No Requirements
INFT-13-365
Business Systems and Processes
No Requirements
Students must choose one out of the following subjects: INFT-13-308
Operations and Supply Chain Management
No Requirements
INFT-13-324
Designing Data Driven Systems
No Requirements
51
Management
Management Staff Perspective Dr George Hrivnak Associate Professor of Management ghrivnak@bond.edu.au
Why should students study Management at Bond: Studying a Management Major can equip students with the interpersonal skills that are essential in today’s organisations. It is often said that the main tasks of a manager are to lead, plan, organise, staff, control and coordinate. Put simply, good management is about working with and through people in an ethical, culturally-sensitive way. Thus, the Management Major is more of a generalist focus that is useful in a variety of different situations.
What are the skills and knowledge gained from the major/minors? Students can gain a broad range of skills and knowledge through studying Management. The subjects of the Major enable students to appreciate the importance of interpersonal skills and to develop communication skills such as listening, speaking and writing effectively. The development of teamwork, leadership and followership skills is another area of emphasis that management majors can expect. Problem solving skills, persuasion skills and understanding the role and use of power in organisations are also central topics.
Most of the subjects in the management major are highly experiential in nature. Students will encounter a variety of learning methods including small group and class discussions, case method, simluations, exercises and traditional lectures.
Would you recommend any second major/minor to complement the degree? I would first recommend students start with what interests them. If that is management, human resources, consulting or a number of other related fields, then management is a great choice. However, there are also Marketing Manager, Accounting Managers, and Finance Manager, so combining a Management major or minor with a major or minor in any of the other areas in the Business School can give students a competitive edge in the employment market.
What are the potential job outcomes for studying the major/minor? Every organisation—for profit, non-profit, government or military—involves people, so there are many potential outcomes for students studying Management. 53
Management Student Perspective Jack Leonard Degree: Laws / Business (Management) jack.leonard@student.bond.edu.au
Why did you choose to study business (major in in Management) at Bond? I thoroughly enjoyed business studies in school and wanted to continue this study into university, this was my primary reason for selecting the Bachelor of Business. In regard to my particular major, I made the decision to study management at the end of my first year. I was interested in and considered selecting, most of the majors available to business students in 2012, however, I ultimately decided on the management major. My key motivations were that I enjoy working closely with people, I am interested in business administration and I felt this major most closely aligned with my career ambitions.
How would you describe your experience with the program so far? I found the qualitative and quantitative foundation subjects provided me with a broad base upon which the management major builds, this was highly valuable to me an I believe breadth is just as important as specialization to a management major.
The aspects of these subjects which I found the most enjoyable were the practical training initiatives; negotiation simulations, job interview plans, inventory tracking and planning and cross-cultural simulations.
Do you have any more advice that you would want to share with students considering a degree in Business (Management)? An important consideration when selecting the management major in the Bachelor of Business program is that the degree does not lead to a specific occupation or role. This means that you’ll need to be aware of what particular elements of the program interest you and how you can use that to move from university to a full time job. Pay particular attention to what companies are offering internship and graduate programs that fit your major experience.
Any other information that students may find valuable to know from other students? A great way to stay engaged with the subjects in the management major is to find ways to put the theories you learn into practice in the real world. This may be progressing to junior management roles in casual employment or through clubs and societies on campus. 54
Management MGMT - Management Major (60 cpts) Code
Requisites
Name
Students must take the following three subjects: MGMT-13-305
Human Resource Management
MGMT11-101 or CORE11-002
IBUS-12-251
Concepts of Strategy
No Requirements
MGMT-13-311
Change Management
MGMT11-101 or CORE11-002
Students must choose three out of the following subjects:
23
IBUS-12-253
Consulting
IBUS-12-250 IBUS-12-251 and GPA 2.0
INFT-13-308
Operations and Supply Chain Management
No Requirements
MGMT-11-201
Responsible and Suistainable Business
No Requirements
MGMT-13-320
Leadership
MGMT11-101 or CORE11-002
MGMT-13-321
Negotiation
MGMT11-101 or CORE11-002
MGMT-13-324
Cross Cultural Management
MGMT11-101 or CORE11-002
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
MGMT-13-600
Special Topic in Management
Faculty Approval
ZMGMT - Management Minor (40 cpts) Code
Name
Requisites
Students must choose 4 of the following subjects:24 IBUS-12-251
Concepts of Strategy
No Requirements
IBUS-12-253
Consulting
IBUS-12-250 IBUS-12-251 and GPA 2.0
INFT-13-308
Operations and Supply Chain Management
No Requirements
MGMT-11-201
Responsible and Suistainable Business
No Requirements
MGMT-13-305
Human Resource Management
MGMT11-101 or CORE11-002
MGMT-13-311
Change Management
MGMT11-101 or CORE11-002
MGMT-13-320
Leadership
MGMT11-101 or CORE11-002
MGMT-13-321
Negotiation
MGMT11-101 or CORE11-002
MGMT-13-324
Cross Cultural Management
MGMT11-101 or CORE11-002
23 24 Apart from the subjects listed in the Management major and minor, students may also take any other subject with the code “MGMT” upon approval of the program director. Ask your program director for more information.
55
Marketing
Finance Marketing Staff Perspective Rafi Chowdhury Head of Marketing and Associate Professor of Marketing rchowdhu@bond.edu.au Why should students study Marketing at Bond? Marketing is a foundational business discipline. At a basic level, the success of all businesses is dependent on the ability to understand customer preferences and satisfy customer needs. Marketing is the process through which businesses develop, promote, price and distribute products and services that satisfy customer needs.
Why should students study Marketing Communication at Bond? The Marketing Communication major is targeted to individuals who have career goals to work in advertising agencies, public relations firms or private/public organisations in specific marketing communication roles. This major enables students to get a broad business background with the creative skills required to excel in an advertising/communication role.
What are the skills and knowledge gained from the major/minors?
Marketing students develop discipline-specific knowledge in integrated marketing communications management, consumer behaviour, market research, international marketing, database marketing, digital and social media marketing etc. They also develop strong written and oral communication skills, as most Marketing subjects require students to work on a project that involves submitting a written report and presenting findings to peers and/or clients. A number of Marketing subjects include work integrated learning opportunities enabling students to get exposure to real life business problems and develop teamwork skills.
Would you recommend any second majors/minors to complement the degree? Students interested in a double major can complete both the Marketing and the Marketing Communication major. This will allow graduates to develop skills that will enable them to apply for various roles in marketing and advertising/public relations. Other complimentary majors include Digital Business, Entrepreneurship, Tourism Management etc. 57
Finance Marketing Student Perspective Lily Woodhouse Degree: Business (Marketing) lily.woodhouse@student.bond.edu.au
Why did you choose to study Business (Marketing) at Bond? I chose to study Marketing at Bond University because of the small class sizes, career services and ability to connect to industry professionals. Failing to avoid the cliché here, but getting a job when you graduate in Marketing is very much determined by who you know. Bond’s career development centre were instrumental in many of the work experience opportunities I was able to participate in.
How would you describe your experience with the program so far?
3. Do you have any more advice that you would want to share with students considering a degree in Business (Marketing)? To anyone thinking of studying a Marketing degree I would urge you to take as many internship and work experience opportunities as possible! Get involved at Uni and meet as many people as possible. In a business degree you are exposed to many different aspects of working in a business from HR, to advertising to accounting. Try get as much experience as possible to help define what you specifically want to do with your business degree when you graduate.
Studying at Bond has given me the opportunity to work with real life clients throughout my degree. In certain classes we were given the opportunity to complete assignments acting as consultants for interstate clients. These were certainly a unique opportunity and gave great insight into what life would be like in the ‘real world.’ I wouldn’t have had it any other way!
58
Marketing MKTG - Marketing Major (60 cpts)
Code
Requisites
Name
Students must take the following three subjects: MKTG-12-301
Consumer and Buyer Behaviour
MKTG11-100
MKTG-13-303
Market Research and Analysis
MKTG11-100
MKTG-13-320
Strategic Marketing
MKTG11-100 MKTG-13-303
Students must choose three out of the following subjects:
25
MKTG-13-301
International Marketing
MKTG11-100
MKTG-13-302
Promotional Design and Planning
MKTG11-100
MKTG-13-305
Brand Management
MKTG11-100
MKTG-13-306
Services Marketing
MKTG11-100
MKTG-13-310
Selling and Sales Management
MKTG11-100
MKTG-13-312
Internet and Social Media Marketing
MKTG11-100
MKTG-13-319
Direct and Digital Marketing
MKTG11-100
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
MKTG-13-600
Special Topic in Marketing
Faculty Approval
ZMKTG -Marketing Minor (40 cpts) Code
Requisites
Name
Students must choose four of the following subjects:26 MKTG-12-301
Consumer and Buyer Behaviour
MKTG11-100
MKTG-13-302
Promotional Design and Planning
MKTG11-100
MKTG-13-305
Brand Management
MKTG11-100
MKTG-13-306
Services Marketing
MKTG11-100
MKTG-13-310
Selling and Sales Management
MKTG11-100
MKTG-13-312
Internet and Social Media Marketing
MKTG11-100
MKTG-13-319
Direct and Digital Marketing
MKTG11-100
MKTG-13-320
Strategic Marketing
MKTG11-100 MKTG-13-303
25 26 Apart from the subjects listed in the Marketing major and minor, students may also take any other subject with the code “MKTG� upon approval of the program director. Ask your program director for more information.
59
Marketing Communications MKCM - Marketing Communication Major (60 cpts) Code
Requisites
Name
Students must take the one of the following subjects: ADVT-11-100
Advertising Principles and Practice
No Requirements
PUBR-11-100
Public Relations Principles and Practice
No Requirements
Students must take the two following subjects: COMN-11-101
Human Communication
No Requirements
MKTG-13-302
Promotional Design and Planning
MKTG11-100
Students must three of the following subjects: ADVT-12-200
Direct Response and Writing for Advertising
No Requirements
ADVT-12-241
Advertising Communications and Channel Planning
No Requirements
ADVT-13-101
Avertising, Brand Image and Cultural Space
No Requirements
MKTG-13-312
Internet and Social Media Marketing
MKTG11-100
PUBR-12-235
Media Relations
PUBR-11-100
PUBR-12-250
Public Relations Writing
PUBR-11-100
PUBR-13-312
Public Relations Campaigns and Strategies
PUBR-11-100
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
BUSN-13-600
Special Topic in Business
Faculty Approval
60
Marketing Communications ZMCOM -Marketing Communications Minor (40 cpts) Code
Requisites
Name
Students must take the following two subjects: COMN-11-101
Human Communication
No Requirements
MKTG-13-302
Promotional Design and Planning
MKTG11-100
Students must choose two of the following subjects:27 ADVT-11-100
Advertising Principles and Practice
No Requirements
ADVT-12-200
Direct Response and Writing for Advertising
No Requirements
ADVT-12-241
Advertising Communications and Channel Planning
No Requirements
ADVT-13-101
Avertising, Brand Image and Cultural Space
No Requirements
PUBR-12-235
Media Relations
PUBR-11-100
PUBR-12-250
Public Relations Writing
PUBR-11-100
PUBR-13-312
Public Relations Campaigns and Strategies
PUBR-11-100
Apart from the subjects listed in the Marketing Coomunication minor, students may also take any other subject with the code “MKTG� upon approval of the program director. Ask your program director for more information.
27
61
Asia Business Studies
Asia Business Studies ASBS- Asia Business Studies Major (60 cpts)
Code
Requisites
Name
Students must take the following two subjects: IBUS-12-250
International Business
No Requirements
IBUS-12-251
Concepts of Strategy
No Requirements
Students must choose two of the following subjects: INTR-12-201
Strategic India
No Requirements
INTR-13-301
Strategic China
No Requirements
INTR-13-305
Australia Asia-Pacific
No Requirements
Students must choose two of the following subjects:
28
CHNL-11-100
Chinese Language 1
CHNL-11-110
Chinese Language 2
FINC-13-307
International Finance
FINC12-200 and Completion of 120 CPTS
IBUS-13-356
Global Business Strategy
No Requirements
INTR-12-210
East-West International Diplomacy
INTR-13-304
Eurasia
JPNL-11-100
Japanese 1
JPNL-11-110
Japanese 2
MGMT-13-324
Cross Cultural Management
MGMT11-101 or CORE11-002
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
BUSN-13-600
Special Topic in Business
Faculty Approval
INTR-13-700
International Relations Practicum
CDC Approval
INTR-13-600
Special Topic in International Relations
Faculty Approval
No Requirements
Apart from the subjects listed in the Asia Business major, students may also take any other subject with the code “IBUS” or “INTR” upon approval of the program director. Ask your program director for more information.
28
63
Asia Business Studies ZASBS- Asia Business Studies Minor (40 cpts)
Code
Requisites
Name
Students must choose four of the following subjects: Students may only choose one out of the following three subjects: INTR-12-201
Strategic India
No Requirements
INTR-13-301
Strategic China
No Requirements
INTR-13-305
Australia Asia-Pacific
No Requirements
Students may choose any of the following subjects:
29
IBUS-12-250 FINC-13-307
International Business International Finance
No Requirements FINC12-200 and Completion of 120 CPTS
MGMT-13-324
Cross Cultural Management
MGMT11-101 or CORE11-002
Apart from the subjects listed in the Asia Business minor, students may also take any other subject with the code “IBUS” or “INTR” upon approval of the program director. Ask your program director for more information.
29
64
Sports Management
Sports Management SPMG - Sports Management Major (60 cpts) Code
Requisites
Name
Students must take the following four subjects: SPMT-11-115
Sport Organisation, Governance and Policy
No Requirements
SPMT-12-103
Sport Information
No Requirements
SPMT-12-107
Sport Tourism
No Requirements
SPMT-12-121
Sport Deevelopment
No Requirements
Students must choose two out of the following subjects:
30
HRTM-12-209
Event Operations
No Requirements
HRTM-12-212
Risk Management
No Requirements
LAWS-13-543
Sports Law
LAWS11-110 or LAWS10-100
SPMT-11-103
Event Management
No Requirements
SPMT-12-124
Global Sport Industry
No Requirements
SPMT-13-112
Sport Marketing
No Requirements
BUSN-13-300
International Study Tour
Faculty Approval and Costs of Tour
BUSN-13-700
Business Internship
GPA Above 2.0 and Faculty Approval
BUSN-13-600
Special Topic in Business
Faculty Approval
ZSPMT -Sport Management Minor (40 cpts) Code
Name
Requisites
Students must choose four of the following subjects: SPMT-11-103
Event Management
No Requirements
SPMT-11-115
Sport Organisation, Governance and Policy
No Requirements
SPMT-12-103
Sport Information
No Requirements
SPMT-12-107
Sport Tourism
No Requirements
SPMT-12-121
Sport Deevelopment
No Requirements
SPMT-12-124
Global Sport Industry
No Requirements
SPMT-13-112
Sport Marketing
No Requirements
HRTM-12-209 HRTM-12-212
Event Operations Risk Management
No Requirements No Requirements
Apart from the subjects listed in the Sports Management major, students may also take any other subject with the code “SPMT” upon approval of the program director. Ask your program director for more information.
30
66
Business Law
Business Law ZBNLA - Business Law Minor (40 cpts)
Code
Name
Requisites
Students must take the following three subjects: LAWS-10-101
Law of Commercial Entities
No Requirements
LAWS-10-105
Introduction to Cross-Border Business Law
Not available to students doing Law
LAWS-10-415
Principles of Taxation Law
LAWS10-100 or LAWS10-101
Students must choose one of the following subjects: LAWS-13-516
Electronic Commerce Law
LAWS10-100 or LAWS10-101
LAWS-13-565
Taxation of Business Entities
LAWS13-528 or LAWS13-415 or LAWS10-415
68
Prepared by the Business Students Association Prepared for the Bond Business School
2015 - 2016