Issue 15, Vol 141, The Brunswickan

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pinions what to watch pg.07

ports unb’s revenge on les aigles bleu pg.16

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rts garrett mason set to rock fredericton pg.11

The Brunswickan

Volume 141 Issue 15 • Canada’s Oldest Official Student Publication • UNB Fredericton’s Student Paper • Jan. 16, 2008

UNB SU hoping for overpass

Pepsi contract nearing an end Fredericton honours hockey pioneer

The second in a continuing series of articles examining the possibility of an overpass on the highway behind the Aitken Centre

by Hunter Gavin

by Naomi Osborne

After the tragic death of a UNB student last year and several other incidents involving highway crossing, the UNB Student Union is looking to take action. “This is important because of the causalities that have happened in the past. If it’s happened once it could be a fluke, but if it’s happened twice then it could happen again,” said Jordan Graham, Student Union VP External. The UNB Student Union is lobbying for a safe crossing over the highway, which would connect the Forest Hills neighborhood to campus to provide a way for students to get to campus safely and quickly. Graham met with the provincial government and the Department of Transportation on the matter and they have shown some interest in the project. The only problem is that for a project like this to be accomplished, there must be support from the provincial, federal, and municipal governments. “All projects are split three ways, so we will have to get all the governments to agree,” said Graham. As of right now, the City is reluctant to support the project because they are skeptic as to whether or not the overpass will be frequently used, and if they were to put one up, they may as well set up three in different locations. Graham feels that of the three overpasses that could be put in place, he is advocating for one that would be most important for providing a safe crossing for university students. Though some would still try to cross the highway to save time, “it’s not about making sure people don’t cross the highway, it’s about providing a safe alternative,” said Graham.

see Overpass page 2

Andrew Meade / The Brunswickan

Pepsi is nearing the end of its ten-year exclusivity contract at UNB, which does not allow Coke products to be sold on campus. The tides could change in August when a new contract could be signed.

by Josh O’Kane

On September 1, 1998, Pepsi Cola entered a ten-year exclusive contract allowing the soft drink company to be the exclusive soft drink provider for the UNB Fredericton and STU campuses. As this ten-year deal draws to a close, the floor is opening again for rivals Pepsi and Coke to bid for another contract of exclusivity. “The contract extends until July 31, 2008,” say Dr. James Brown, Executive Director of Residential Life, Campus, and Conference Services. Under the umbrella of the new Campus Services portion of his position,

Brown manages various contracts the university holds with external organizations. The existing Pepsi contract is one of these. “It’s a competitive bidding situation between Pepsi and Coke,” explains Brown. “We’ll do a general request for proposal or RFP. We’re just talking about the nature of that RFP now.” “Pepsi and Coke will bid against one another, and it’s generally pretty straightforward. The RFP asks for a return to the university. The returns in the past have been along the lines of a fee for exclusivity, a marketing support fee, which basically is free product to a variety of events, and scholarships. Those are the main forms in which money gets returned to the university.” The exclusivity fee amounted to a quarter million dollars each year, with an additional signing bonus. While Brown was not aware of the value of the

initial bonus at the time of interview, a story published in The Brunswickan the week of September 6, 1998, valued this bonus at $1M. Including this bonus, the value of the entire contract amounted in $6M to be spent by Pepsi. The price of exclusivity, says Brown, has gone down since the existing contract was first signed. Exclusive soft drink deals with university campuses have a short history in Canada, with UBC being the first to pen one about 15 years ago. Brown was involved with the second Canadian exclusive soft drink contract during his time at York University. “In the first round of them,” says Brown, “the universities did well, because Pepsi and Coke were keen to outbid one another and they didn’t have any particular experience about the value of it. Now, Pepsi and Coke are both

telling us that they’ve overbid all those deals, that we shouldn’t be expecting the same kind of return for the future, and that they will correct their mistakes.” However, he explains “we’ll get something for the exclusivity, for sure. What it will be, they won’t tell us right now.” Brown says the final value of the new contract will come down to how much each company values locking the other off-campus. “They’re telling us that it will be a lower amount than they’ve provided in the past, but they’re really just making predictions as to what they think the other side would do.” The current Pepsi contract also contains a rider which states that if UNB did not sell a certain volume of product during the ten years, that it would be

see Pepsi page 2

Getting dirty isn’t just for honeymooners anymore by Ashley Bursey

It’s a phenomenon sweeping the world of photography – and newlyweds. Trashing your $500 wedding gown isn’t just for brides anymore. Trashthedress.com is just one of the websites out there that encourages formally-attired females to take their evening gown (wedding gown, prom dress, or what have you), zip it up again after the big day, and take it on an adventure.

It’s not really a complicated idea. Why sport the dress just once and then shove it away, shrink-wrapped forever in a coat of plastic, in the back of your closet? Instead of wasting the dress, many photographers are encouraging their brides to pull it out, put it on, and do the dirty: go play in the mud, jump in a river, swing on a swingset, or go for a run with the dog through a grassy, muddy knoll. So what’s the attraction? It’s all about reliving that special moment – and wearing that hyperexpensive dress – in a fun, carefree moment, and then capturing it on camera. But there are a few naysayers, and they’ve got good points. “Why can’t the dresses be saved and donated to

worthy causes? There are thousands of women who would kill for a wedding dress,” says one visitor on www. trashthedress.com’s forum. Or, there are great programs locally and nationally, such as The Glass Slipper Project, which provide dresses to graduating girls who can’t afford expensive dresses for their proms. But no one said you had to ruin the dress completely. Perhaps an alternative could be a quick run in the stream, a bunch of great shots, and a dry-cleaning bill – those folks can work magic. Then, the dress (if you’re lucky) might be ready to pass on to your daughter, niece, or a complete stranger as part of one of these ‘dress rehabilitation’ programs. The idea of getting a second change

with a dress that, face it, you’re likely not going to wear again, is a lot of fun. Many wedding photographers will work this into their overall fee, but if you’re really anxious to take the grad dress for another romp, check into the local photography scene. Most folks will be willing to front you TFP, or ‘Time for Prints’. Usually, they’ll send you along a CD of digital prints (edited or unedited, depending on the agreement), of which you are given limited use, including in your portfolio or perhaps on your wall or wedding album. In exchange, they’ll get to use the photos in their own portfolios. This writer can’t wait to try it – with a $500 prom dress just sitting, gathering dust in her closet, why not?

Internet

This former bride is cashing in on the fashion phenomenon that is trashyourdress.com

Willie O’Ree is one of Fredericton’s most renowned native sons, and on Wednesday night, the city will honour the hockey pioneer in a most fitting way: the Northside Sports and Leisure Complex will officially be renamed Willie O’Ree Place. "Never let it be said that Fredericton does not honour its heroes," said Mayor Woodside. "I encourage the citizens of the greater Fredericton community to join us as we pay a fitting tribute to a man who exemplifies teamwork, perseverance, and dedication, and made our city proud." The agenda for Wednesday's gala ceremony at the Northside Sports and Leisure Complex, 605 Cliffe Street, will feature tributes to O'Ree from the Boston Bruins, the NHL, and Hockey Canada, as well as Lt.-Gov. Herménégilde Chiasson, Federal Veterans Affairs Minister Greg Thompson, Premier Shawn Graham, Mayor Woodside, and youths from the Fredericton area. Representatives from the Boston Bruins, including former player Bob Sweeney and Director of Marketing Dave Turk; Director of the National Hockey League’s Community and Diversity Program Ken Martin, Jr.; and Scott Smith, the Chief Operating Officer of Hockey Canada will be in attendance. The program will also feature video clips from hockey celebrities and other well-wishers, including Wayne Gretzky and Coaches Corner duo Ron MacLean and Don Cherry. The timing of the naming ceremony falls almost 50 years to the day since Willie O'Ree was called up from the minors to join the Boston Bruins for a game against the Montreal Canadiens. "What makes the game special, whether you are a hockey fan or not, is the fact that it was the first time a black man played a game in the National Hockey League," said Woodside. "He is the Jackie Robinson of the hockey world and he continues, to this day, promoting the sport to minorities and underprivileged children across North America." While his NHL career was brief, O'Ree continued to play professional hockey for two decades in the minors despite the fact he was blinded in one eye by a puck in his youth. He currently serves as the NHL's Director of Youth Development and Ambassador for Diversity. The public is invited to attend the naming ceremony. There is no admission fee but donations of non-perishable food items will be collected at the door for donation to the Fredericton Food Bank. The New Brunswick Sports Hall of Fame also honored O'Ree this week. O'Ree, who has been an Honoured Member of the Hall since 1984, was the guest of honor at dinner Tuesday, January 15 at the Fredericton Inn. There will also be an invitation-only reception at Old Government House on Wednesday afternoon.


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Issue 15, Vol 141, The Brunswickan by Brunswickan Publishing Inc - Issuu