Marketing Plan
•
•
S i n c e 2008, o u r te a m
h a s b e e n a p a r t o f o ve r
3,000 s u c c e ss f u l re a l es ta te
c l o s i n g s i n C a l i fo r n i a .
#1 Ke l l e r W i l l i a m s R E O te a m i n t h e U S (2008-2012)
#2 te a m i n S a n D i e g o C o u n t y (2013)
• #1 te a m i n S a n D i e g o C o u n t y (2014-2016)
O u r S t o r y
Luxury real estate, of course.
A M E S S A G E F R O M O U R O W N E R
T h e l a n d s c a p e o f r e a l e s t a t e h a s c h a n g e d d r a m a t i c a l l y i n t h e p a s t 20 y e a r s a n d e v e n m o r e s o t h e p a s t f i v e . W h e n c h o o s i n g a c o m p a n y t o a s s i s t y o u i n s e l l i n g y o u r h o m e , i t i s i m p o r t a n t t o u n d e r s t a n d t h e i r a b i l i t i e s t o p r o p e r l y m a r ke t a n d s e l l y o u r h o m e . M o s t r e a l e s t a t e c o m p a n i e s t e a c h t h e i r a g e n t s h o w t o s e l l , b u t u n f o r t u n a t e l y, i t i s h o w t o s e l l t o a h o m e o w n e r w h y t h e y a r e t h e r i g h t p e r s o n t o s i g n a l i s t i n g a g r e e m e n t w i t h . T h e y d o n o t t e a c h t h e a g e n t h o w t o s e l l a h o m e . M a r k e t i n g i n i t s e l f i s a n a r t a n d w i t h t h e d i g i t a l a g e u p o n u s , y o u m u s t c h o o s e a c o m p a n y t h a t i s a h e a d o f t h e c u r v e
I n t h e p a g e s t o f o l l o w, y o u w i l l d i s c o v e r t h e i n n o v a t i v e w a y s I r o n s & E s t a t e s
a n d o u r t e a m a r e m a x i m i z i n g h o m e v a l u e s b y a t t r a c t i n g q u a l i f i e d a n d m o t i v a t e d b u y e r s t h r o u g h t h e m o s t c u t t i n g - e d g e m e t h o d s a v a i l a b l e .
S i n c e r e l y,
A.J. Powers
A J P O W E R S B r o k e r & O w n e r I r o n s & E s t a t e s
H i re a te a m of s p e c i a l i ze d p ro fess i o n a l s , n o t o n e j a c k o f a l l t ra d es .
O
u r Te a m
With us you get an entire team
Many hands make for light work
& more
W E ' R E I N T H I S T O G E T H E R
N o t a l l re a l e sta te
c o m p a n i es a re c re a te d
e q u a l .
O u r S e r v i c e s
We' re a marketing company that happens to sell Real Estate W H A T Y O U M I G H T N O T K N O W A B O U T U S
We make your home stand out
Professional Staging Consultation
Repairs + Improvements
Professional Photography
Twilight Photography
Property Tour Video W/Drone
Lifestyle Video
Homeowner Video
Broker Caravan
Social Media Advertising
Digital Advertising
Influencer Marketing
Community Marketing
Engagement Funnels
Mega Open Houses
M A K E M O R E A N D I N L E S S T I M E W I T H O U R M A R K E T I N G P L A N
. . . . . . . . . . . . . .
49% of buyers' agents cited that staging of a home had an e ect on their buyer ' s view of the home
Artful staging
77% of buyers' agents said that staging a home made it easier for a buyer to visualize the property as a future home
39% of sellers' agents stated that staging their listings greatly decreased their market times Statistics from the National Association of Realtors®
40% of buyers were more willing to walk through a home online because of staging
F I R S T I M P R E S S I O N S A R E E V E R Y T H I N G
49% 77% 40% 39%
Professional photography
More than 93% of home buyers search for homes online. This means that many of their first impressions of your home will be the photos used for your listing.
' ve been told by other agents that they'll have professional photos taken, but there can be a huge di erence in the quality of the images used to market your home
Our media team:
Top Photographers + Videographers
Specialized DSLR cameras
Handheld "flash" used to light whole rooms
Layer "raw" images together for superior images
Understand angles make or break photos
Drone aerial photos
T H E S T A P L E O F O N L I N E M A R K E T I N G
We' re sure you . . . . . .
Twilight photography
your home will be the photos used in the online marketing. With 95%+ of photos being daytime images, many homes blend in with the rest.
an excellent way to make your home stand out in a very crowded marketplace, which is the internet It also gives buyers a unique sense of what it might be like to live in your home at di erent times of the day.
M A K I N G YO U R H O M E S T A N D O U T
Property tour videos
6 people would rather watch online videos than television
10 out of
95% 100%
video viewers retain 95% of a message when they watch it vs. 10% when reading in text
mobile video consumption increase every year
S H O W C A S I N G Y O U R H O M E I N A D Y N A M I C W AY
6 6 4 6 C A L L P O N T E B E L L A T H E R I D G E S
the more a buyer connects with the story, the deeper feelings and emotions they'll have towards your home
creating local marketing will attract buyers who are buying because of the area, not just the home
C R E A T I N G A N E M O T I O N A L C O N N E C T I O N T O YO U R C O M M U N I T Y
Lifestyle videos
Personal people connect with content that is personal to them and their lives Experience Community
Who better to tell the story of your home, than you? Share your stories, experiences, and love for your home with future buyers. Video is all about emotional connection
S H A R E Y O U R LO V E O F Y O U R H O M E W I T H P O T E N T I A L B U Y E R S
Homeowner Videos
Connection
Broker Caravan
Exclusive first looks
It is human nature to want to have access to something exclusive. Our Broker Caravans invite specific agents and brokers who have a track record of selling homes similar to yours. We will reach out and invite those agents to an exclusive, first look event, where we provide a private tour of your home These tours can result in the agents reaching out to select buyers who might be interested in touring your home in person.
S H O W C A S I N G Y O U R H O M E T O A G E N T S W I T H P O T E N T I A L C L I E N T S
95%
use the internet in their search for homes
buy a home they found online
S H O W C A S I N G YO U R H O M E O N A L L M A J O R 3 R D PA R T Y W E B S I T E S
MLS syndication
walk through the home they viewed online 67% 51% 6 7 % O F B U Y E R S 9 5 % O F B U Y E R S 5 1 % O F B U Y E R S W H E N W E S Y N D I C AT E YO U R H O M E
Your home will be pushed out to all major 3rd party websites such as Zillow, Trulia, Redfin, and thousands more. It will accurately appear on all sites that buyers are searching.
The iconic guard-gated golf and tennis community of The Bridges at Rancho Santa Fe provides an impressive backdrop for this luxurious residence, Recently professionally refreshed with classic styling and sophistication,the interior blends modern and Mediterranean influences creating a cohesive, versatile Mediterranean ambience. The primary suite is located on the main level and features a wood-burning fireplace, immediate access to the pool and spa, an opulent bathroom and two oversized walk-in closets. An additional en-suite bedroom is located adjacent to the primary suite. Two-story floor-to-ceiling windows bathe the home's grand parlor in natural light. The parlor and an elegant dining room create the ideal setting for versatile entertaining, while the kitchen serves as the heart of the home and presents a suite of remarkable built-in appliances that will delight even the most accomplished chef. Complemented by a casual dining area, the great room and wet bar offer seamless access to the loggia, half bath, palapa, pool and spa, all with 5th green and fairway views.
We create custom Single Property Websites that are used as landing pages to targeted buyers through campaigns through Search Engines such as Google, Yahoo, Bing and more
Search Ad Campaigns
We utilize platforms like Google for Search Ad campaigns such as Pay-Per-Click where we use "keywords" that buyers use to find homes like yours to attract them to our listings.
U S I N G O N L I N E C A M PA I G N S T O G E N E R AT E M A X I M U M E X P O S U R E Single Property Websites 6 6 4 6 C a l l e Po n te B e l l a 6 6 4 6 C a l l e Po n te B e l l a , R S F 6 6 4 6 C a l l e Po n te B e l l a , 9 2 0 9 1 W W W. 6 6 4 6 C A L L E P O N T E B E L L A .C O M
Digital marketing
H o m e s fo r s a l e g o l f c o u r s e H o m e s fo r s a l e i n 9 2 0 9 1
H o m e s fo r s a l e i n T h e B r i d g e s
PAY- P E R- C L I C K
Email marketing T A R G E T E D E M A I L S T O P O T E N T I A L B U Y E R S F O R Y O U R H O M E 4-5 RANCHO SANTA FE 6646 CALLE PONTE BELLA bed 4.5 bath 5751 sq ft 1.18 acres $5,950,000 listed for V I E W
Social Media Marketing T A R G E T I N G P O T E N T I A L B U Y E R S W H E R E T H E Y S P E N D T H E M O S T T I M E Over 2 billion logged-in monthly users with 73% of adults in the U.S. using YouTube. Facebook The most used social platform with over 2.45 billion monthly active users. Over 1 billion active users with a generally younger demographic. Instagram YouTube Irons & Estates Just Listed! Beautiful 5 bedroom, 4.5 bathroom home in Sunset Cliffs. Home includes brand new hardwood Sponsored 1068 Devonshire Rd $2,495,000 Irons & Estates Sponsored Learn More > Powers Premiere 397 Likes Just Listed! Beautiful 5 bedroom, 4 ba 7075 Cantaberra Ct Tour Homes Irons & Estates Irons & Estates
Marketing
U S I N G C O N S U M E R E N G A G E M E N T T O L E A D T H E M T O Y O U R H O M E
25%
the first
to
Ad
funnels
All of the users who viewed at least
of both
and second video will now be introduced
your home Cold
to
#1
#2 Irons & Estates Have you considered making a move into one of the most sought after communities in Rancho Santa Fe? Sponsored Explore The Bridges Tour San Diego Irons & Estates Sponsored Learn More > Tour Homes 511 Likes Do you love chinese food? Have you
We use a local video we create and run
a large audience All of the consumers who viewed at least 25% of our first video will see our second ad Engagement
Engagement
Ad #2
We run a di erent ad for your home to the same audience
Ad #3
We run a third ad for your home to the same audience
Call to Action Ad
A strong call to action ad runs to all of the consumers who are in our "warm audience" and receiving ads 3-5
Irons & Estates Live in one of the most private and premier lots in The Bridges. Overlooking holes #10 and #11. Sponsored Golf Course Views 6646 Calle Ponte Bella Irons & Estates Sponsored Learn More > Irons & Estates 1108 Likes Imagine what it would be like to cook