Why bridal? There is something about the wedding industry that I find intriguing, the complexity of each garment and the emphasis on the dress during the ceremony makes the designing process that much more exciting. Some of the bridal gowns in my collection are made of three-four different layers. And I imagine that the bride would wear the first dress whilst preparing with her friends and gradually put on different layers until the final look - for me, there is a certain sense of ceremony and preparation, creating special memories. Many of your gowns question convention and push the boundaries of traditional bridal wear through your use of sumptuous colours and bold shapes. How do you identify and pursue the delicate balance between habitual design and the desire of modernity and change? It is a very difficult balance to find, but I enjoy trying new shapes, fabrics and colours. I do not think that women are afraid of modernity or of change. The women’s ready-to-wear market is full of creative designers that experiment with shapes and forms; on the other hand the bridal market is quite conservative. Each garment or concept I design tries to push the boundaries even further, whilst still respecting tradition and values.
the design, but it seemed like a natural choice. I have been working in different parts of fashion such as sales, marketing and branding, communications, wholesale, product development and sourcing. Creating my own brand allowed me to control all aspects of the company, to design and realise different ideas that I have and to ex- Your designs echo your love for beautiful press myself. I am passionate about differ- architecture, where in the world do you ent fabrics, about design and architecture find most inspiring, and in what way does and how it is reflected in the brand. it inspire you? 122