Duell UK
DUELL in the Crown It might not sound very Scandinavian, but Duell UK has its roots in Finland where it is a leading distribution company for all kinds of powersports, marine and ATV/UTV products
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ust over a year ago Duell purchased the countries. In all, Duell has around 2000 retailers and in 2020 the parent company’s Swedish clothing brands Halvarssons turnover was €60m. As a wholesaler Duell and Lindstrands from Jofama. can supply in the region of 200 brands in all These brands have been available in the the relevant product sectors. UK for the past 16 years under the Jofama In addition to its financial security, banner. Even though Lindstrands products the company also has the experience and were always available here, it was the expertise that comes with the evolution of Halvarssons name that led the way. a business started by the At about the same time as the purchase Duell UK As a wholesaler Nylund brothers, Tom and Stephan, in 1983 as the Bike was formed. Ed Miles, who Duell can supply Centre, a Yamaha and Suzuki many dealers will know, dealer in a sleepy Finnish was appointed as sales backwater. manager, Peter Storgård was in the region of The two clothing brands appointed brand manager for 200 brands in are complementary, with Halvarssons and Lindstrands all the relevant Lindstrands at the starter (previously he worked for going up to mid-price Rukka) and Peter Eriksson product sectors level points and Halvarssons was appointed as product being the premium manager (he joined from brand. “Halvarssons is quality and being Jofama), so all the major players have Scandinavian it’s perceived as such,” enthuses impeccable credentials. Miles. “It uses some of the best branded A considerable investment has been made materials in the industry – Outlast’s climate in warehousing and logistics. All the UK control and Hi-Art’s abrasion resistance, stock is held in Sweden, which also services which extends the slide time before any heat Norway and Denmark, with the Finnish damage can occur – so helping to give the operation being responsible for the Baltic
HUNDREDS HUNDREDS OF OF BRANDS BRANDS ++ OVER OVER 100,000 100,000 DIFFERENT DIFFERENT PRODUCTS PRODUCTS ININ STOCK STOCK
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Ed Miles, sales manager
garments their double-A rating. Also in the range is our triple-A rated waterproof leather, as used for the Celtic jacket and pants.” That Celtic jacket retails at £529 SRP and is specified with a Dryway 2.0 drop liner, HiArt reinforcement at shoulders and elbows with CE Level-2 adjustable protectors, and an Outlast lining. To give an idea of Lindstrands textile all-weather jacket range it kicks off with the Halden at £155 SRP. It is double-A certified and features a Dryway membrane, detachable thermal lining and CE Level-1 shoulder and
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