British Dealer News February 2024

Page 60

Used bike data

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Used bike data

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What’s hot and what’s not in the used-motorcycle world

HONDA LOSING ITS GRIP? WELL, WE’RE WELL INTO THE NEW YEAR NOW, AND can’t wait for the frosty weather to disappear and spring to start springing. Iin the meantime, there have been some fairly major shifts in buyer behaviour on the MCN website. Most notable is the Bikes for Sale section, which has seen Honda’s bikes go from occupying the top three positions for most of 2023, to having none in the leading trio. Overall share for Honda has also dropped to 18%, which is the lowest it’s been since we started

recording this data. Over in Bike Reviews, Honda has dropped to 18% of the sessions there too. Royal Enfield’s latest adventure bike, the Himalayan 450, and the Kawasaki ZX-4RR sports bike are the biggest new launches for 2024 so far, while Triumph Trident 660 naked remains a very popular model; we can’t wait to ride the Daytona 660 sports bike using the very same engine. GARETH EVANS Online editor, MCN

Bikes for Sale

2023

Supermoto

Retro

Classic

Touring

0%

Supersport

5%

Sport/Tour

10%

Scooter

15%

Naked

CN Bikes for sale ws by sector/type

2024

20%

Custom

1. KTM 690 SMC R 2. Suzuki GSX1300R Hayabusa 3. KTM 690 Duke 4. Honda GL1800 Gold Wing 5. KTM 690 Enduro R 6. Honda NC750X 7. KTM 1290 Super Adventure R 8. Honda CRF1000L Africa Twin 9. Honda VFR800 10. Yamaha R1

Percentage of views by type

25%

Adventure Sport

Most viewed models

MCN Reviews

25%

2024

Trail/Enduro

Retro

Touring

Supersport

5%

Sport/Tour

10%

Scooter

15%

Supermoto

2023

20%

Naked

Review views by sector/type

Percentage of views by type

30%

Custom

1. Honda___________ 17.5% 2. Kawasaki_________ 14.7% 3. Yamaha___________ 11.5% 4. BMW_____________ 9.3% 5. Suzuki_____________ 9.0% 6. Triumph___________ 8.9% 7. Ducati_____________ 5.6% 8. Royal Enfield________ 4.0% 9. KTM______________ 3.3% 10. Harley-Davidson_____ 3.1%

Adventure Sport

Most viewed brands

0%

Top 5 Bike Reviews by type

Naked

Sports

Adventure Sport

1. 2. 3. 4. 5.

2021 Triumph Trident 660 2021 Yamaha MT-07 2017 KTM 390 Duke 1996 Suzuki GSF600 Bandit 2023 Honda CB750 Hornet

1. 2. 3. 4. 5.

1. 2. 3. 4. 5.

60

FEBRUARY 2024

2024 Kawasaki ZX-6R 2019 BMW S1000 RR 2023 CFMoto 450SR 2013 Triumph Daytona 675 2011 Suzuki GSX- R750

2024 Royal Enfield Himalayan 2014 Honda NC750X 2024 Triumph Tiger 900 Rally Pro 2022 Honda CB500X 2008 BMW F800 GS

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