Used bike data
Used bike data
FROM ONLY
What’s hot and what’s not in the used-motorcycle world
Top thirty fastest selling bikes 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
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Average days advertised before sale
think it’s fair to say during these times of lockdown, where click-and-collect and home delivery are the only buying options for motorcycles and accessories, that, “If it’s not online, it’s not for sale.” This view is strongly reinforced when we compare the 11-week period from the start of November 2020 to the second week of January 2021 to the same period the previous year. The chart (right) shows the huge surge in the number of tracked calls, emails, chat and text leads on Auto Trader Bikes, with the volume being 83% greater than the same weeks the previous year. The median speed of sale of machines advertised on Auto Trader Bikes was 44 days over the period, compared with the
21. Suzuki GSX1400 _____________27 22. KTM 125 Duke _______________27 23. Honda MSX ________________27 24. Ducati 1199 Panigale ________ 27.5 25. Triumph Bonneville 865 _______ 28 26. Yamaha XJR1300 ____________ 28 27. Suzuki GSX-S125 ____________ 28 28. Honda CBF600 _____________ 29 29. BMW R1150 ________________ 30 30. Honda CBR125_____________ 30.5
11. Ducati Scrambler 800 _______ 20.5 12. Honda SH300 _______________ 21 13. Honda SH125______________ 21.5 14. BMW R1250GS ____________ 22.5 15. Honda CBF125 _____________ 23.5 16. Suzuki GSX-S1000 __________ 24.5 17. Honda CBR650R ___________ 24.5 18. Yamaha YZF-R125 ____________25 19. Yamaha X-MAX _____________ 26 20. Yamaha MT-07 ______________27
Honda CRF250L ____________ 6.5 KTM EXC __________________ 9 Honda Vision _______________ 13 KTM 1290 Super Adventure _____ 13 Peugeot Speedfight _________ 14.5 Honda PCX125 _______________ 15 Yamaha NMAX ______________ 15 Yamaha YS125 _______________ 15 Yamaha MT-125 ______________ 16 Triumph Thunderbird 1700 _____ 16
56 days it took, 12 months previously. The fastest-selling bikes list is littered with scooters and 125s as we’ve seen over the past few months, but a couple of mid-capacity enduro-style machines sit at the top. Off-road bikes have proved to be the fastest-selling style sector of all, with a median time of ten days overall. It’s good to see that the top 30 list has representation from a broad swathe of bike style sectors, and that it also includes a couple of past Auto Trader “Bike of the Year” winners in the form of the Ducati Scrambler 800 and Yamaha MT-07. PAUL EDMONDSON Product lead, Auto Trader Bikes
Auto Trader Bikes tracks the number of calls, emails, chats and text messages its adverts generate as a measure of audience engagement. For the 11-week period from the beginning of November, the average number of contact made through the platform rose by 83%.
URGING CAUTION IN AN UNCERTAIN MARKET Following Lockdown-2 and the Christmas period, recent feedback suggests variable retail activity in December, with some dealers reporting strong enquiry levels. However, with the start of another national lockdown in January, dealers are understandably concerned. Despite this, they are better prepared, being able to offer online sales and click-and-collect services. With these processes in place, this latest lockdown should have a lower impact on sales. However, with the recent Scottish government announcement tightening the rules covering which goods consumers can click-and-collect’, there are concerns that the motorcycle market will see a further negative impact. Although this is a disappointing start to the year, dealers remain cautiously optimistic that 2021 will be positive overall, with a significant bounce-back predicted at the end of Lockdown-3. It is also positive to see Covid -19 vaccines rolling out across the country, giving a glimpse of light at the end of the tunnel.
TOP-SELLING MODELS Apart from larger capacity sport machines which
are typically quiet at this time of year, demand continues to be good across the board. Mopeds, scooters and 125cc machines remain the most sought after and this trend is likely to continue for the foreseeable future, especially with a shortage of new machines. Yamaha’s MT ranges are always popular and the Kawasaki Z1000SX remains in strong demand too.
Dealers remain cautiously optimistic that 2021 will be positive overall, with a significant bounceback predicted STOCK Stock availability is a challenge for many dealers and most auctions have strong bidding activity. With extended order to delivery times for 2021 new stock, due to factory Covid restrictions, demand for late plate used machines will
increase. Dealers report forecourt stock levels are leaner than last year, however many are currently satisfied with these levels because of the current lockdown situation.
SALES ACTIVITY Unlike recent years, when January has been mild and snow-free, 2021 started on a cold note with snow and ice for some parts of the UK leading to poor riding conditions. However, taking into account strong market prices, and the fact that dealers are ordering stock for the season ahead, values have been moderately increased across the board in Glass’s February edition, except where trade feedback or evidence from the market has indicated certain models require further specific adjustments.
Paul McDonald Leisure vehicle editor Glass’s
Contact Alison on 01237 422660 or adsales@dealernews.co.uk 46
FEBRUARY 2021
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