British Dealer News Directory 2023

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BOOK NOW 01237 422660 or email adsales@dealernews.co.uk

360

www.360concepts.co.uk

4th Dimension www.4th-dimension.co.uk

AA16 Road n Race Supplies www.aa16.co.uk

Aaron Radiator Co www.aaronradiator.co.uk

Abba Motorcycle Equipment www.abbastands.co.uk

ACF-50 www.acf-50.eu

Acewell UK 01670 898402 info@acewell.co.uk www.acewell.co.uk ACTIV8

Active and Connected www.activeandconnected.co.uk

Active Leisure Protection www.activeleisureprotection.co.uk

Adams Aviation Supply Co www.adamsaviation.com

Adrenalin Scooter

www.adrenalin-pedstop.co.uk

Adventure Bike Rider

www.adventurebikerider.com

Adventure Bike Shop

www.adventurebikeshop.co.uk

Adventure-Spec

www.adventure-spec.com

Agrimek ATV Solutions

www.agrimek.co.uk

Airflow UK

www.airflow-uk.co.uk

AJP Motorcycles UK www.ajpmotorcycles.co.uk

AJS Motorcycles

www.ajsmotorcycles.co.uk

Alchemy Parts www.alchemyparts.co.uk

All Bike Engineering

www.allbikeengineering.co.uk

Allens Performance www.allensperformance.co.uk

Alligator Cables www.alligatorcables.com

01422 358 525 |

david.moffat@pib-insurance.com www.pib-insurance.com/bikedealer

Almax Security Chains www.almax-security-chains.co.uk

Alpinestars SPA www.alpinestars.com

AMCA Events www.amca.uk.com

Andover Norton International www.andover-norton.co.uk

AP Racing www.apracing.co.uk

Apico Factory Racing www.apico.co.uk

Appia Healthcare www.appiahealthcare.com

Aprilia UK www.aprilia.com

Arctic Cat UK www.arcticcat.eu

Armitt Leisure Supplies www.armitt-leisure.co.uk

Armstrong Engineering www.ardracing.com

Artisan Electric Scooters www.artisanscooters.com

ATV City www.atvcity.co.uk

ATVS Only www.atvsonly.co.uk

Auto Accept Finance www.autoacceptfinance.co.uk

Avon Tyres 0121 378 7000

www.avontyres.com

Axo Sport Spa

www.axosport.com

Auto Trader Bikes 0330 098 6150

www.autotrader.co.uk/bikes

Auto-Cycle Union (ACU) www.acu.org.uk

Autocom www.autocom.co.uk

Autoglym www.autoglym.co.uk

Autoguard Warranties www.autoguardwarranties.com

Autoprotect MBI www.autoprotect.co.uk

BB&C Express www.bandcexpress.co.uk

Baby Biker www.motorcycleworldl-spa.co.uk

Bankstone www.bankstone.co.uk

Banner Batteries www.bannerbatterien.com

Barracuda Moto www.barracudamoto.co.uk

Batribike www.batribike.com

Motorbike finance solutions

Offer competitive rates and a straightforward finance journey that your customers can trust in.

For intermediaries only.

BBlack Horse Motorcycle Finance www.blackhorse.co.uk

BMF www.bmf.co.uk

BMW Motorrad UK www.bmw-motorrad.co.uk

Bob Heath Visors www.bobheathvisors.co.uk

Bonhams www.bonhams.com

Boyer Bransden Electronics www.boyerbransden.com

BR Special Tuning www.brspecialtuning.co.uk

Bridgestone UK www.bridgestone.co.uk

Britbits www.britbits.co.uk

British Dealer News 01237 422660 editorial@dealernews.co.uk www.britishdealernews.co.uk

Brituro Silencers www.brituro.co.uk

Brook Suspension  www.brooksuspension.co.uk

BRP Recreational Products / Can-Am www.brp.com

BSA UK & Ireland distribution www.lukasdistribution.co.uk

Bull-it Jeans www.bull-it.com

Bulldog Security Products www.bulldogsecure.com

Cambrian Tyres 01970 624004 mcsales@cambriantyres.co.uk www.cambriantyres.co.uk

CAP Network 0113 222 2007 www.cap.co.uk Carbon Can Co. 01704 893337 carboncanco@gmail.com

CCamanchi Sports www.camanchisports.com

50+ YEARS SERVING THE MOTORCYCLE TRADE

Established in 1970, Michael Brandon Ltd continues to this day as a family run business.

As the world and industry changes, our identity remains strong and true to our heritage. Become a dealer, join the team and grab the benefits.

MICHAEL BRANDON LTD

15-17 OLIVER CRESCENT, HAWICK, TD9 9BJ info@goBrandon.com

+44 (0)1450 373333

www.goBrandon.com

MASSIVE STOCKS

UK WAREHOUSE

EXCELLENT ORDER FILL RATE

NO MINIMUM ORDER QUANTITY

SAME DAY DESPATCH (order by 3pm)

NEXT DAY DELIVERY

FREE DELIVERY OPTIONS

SIMPLE ORDERING 24/7

ONLINE (www.goBrandon.com)

EMAIL (sales@goBrandon.com)

TELEPHONE (Call +44(0)1450 373333 speak with Anne, Lorna or Lynn).

EXCELLENT CUSTOMER SERVICE

The Motorcycle Organisation is the motorcycle focused division of The Motoring Organisation.

Developed by industry specialists with a passion for all things motorcycle, TMO’s products are used by motorcycle manufacturers and dealerships throughout the UK and Europe to provide their customers with unrivalled peace of mind before, during, and after the sale.

All TMO’s products are developed with the dealership and their customers in mind, with the aim to generate the maximum sales possible purchase and aftersales experience.

TMO pride themselves on providing exceptional customer service and have riders complete reassurance in the event of a breakdown. Understanding that purchasing a used motorcycle can be a daunting task, TMO provide products and services to give your customers confidence in your dealership and ultimately their next purchase. TMO are here to work with dealers who want to show prepare quality used stock for sale

‘APPROVED USED’ PROGRAMME

Make your motorcycles standout in-dealer and online and attract additional customers by becoming part of TMO’s Approved Used Programme

To qualify, all motorcycles must undergo a comprehensive pre-delivery inspection, carried out by your in-house technicians to The Motorcycle Organisation’s approval standards. After passing inspection the motorcycle can be advertised for sale with the added marketing confidence that the bike is approved. All approved motorcycles come with a detailed inspection check sheet, personalised approved pass certification and a minimum of 6 months TMO warranty

THE ONLY PROVIDER TO OFFICALLY ACHIEVE NATIONAL TRADING STANDARDS APPROVAL

OVER 90% OF CUSTOMERS HAVE MORE CONFIDENCE BUYING A PRODUCT FROM A COMPANY THAT IS TRADING STANDARDS APPROVED

range of warranty products that cover a wide scope of potential issues, customers are provided with peace of mind that they have aftercare support, and their new bike has protection from unexpected repair costs in the future

What’s more, by including TMO’s AA roadside assistance and recovery packages, your customers can ride safely in the knowledge that you’ve provided them with a complete aftercare solution.

When choosing The Motorcycle Organisation as your extended warranty and aftercare partner, you can rest assured that both you and your customer are receiving the best possible protection and services on the market.

GET

ELECTRIC MOTORCYCLE SPECIALIST

same level of protection for their electric powered bike as is available for traditional petrol-powered alternatives. TMO are now regarded as the industry specialists in this field.

With years of experience and in collaboration with industry manufacturers, TMO’s commitment to innovation has led them to produce the first-ever electric motorcycle warranty that includes cover for the battery

Electric power generation is the fastest growing market in the motorcycle sector and TMO are proud to be the market leaders, as they continue to work together with leading manufacturers developing unique product solutions,

YOUR

CCarole Nash Insurance Consultants www.carolenash.com

Castle Combe Circuit www.castlecombecircuit.co.uk

Castrol UK www.castrol.com

Cataclean Global www.cataclean.com

CFMoto Motorcycles www.cfmoto-motorcycle.eu

CGH Imports www.cghimports.com

Cheffins www.cheffins.co.uk

CI Sport www.cisport.co.uk

CIA Insurance www.cia-motorcycle-insurance.co.uk

Classic Bike www.classicbike.co.uk

Catalyst Computer Systems 0116 230 1500

info@catalyst-uk.com

www.catalyst-uk.com

CCM Motorcycles www.ccm-motorcycles.com

CEL Trade www.celtrade.com

Central Wheel Components www.central-wheel.co.uk

ClementsMoto 01227 720700 sales@clementsmoto.co.uk www.clementsmoto.co.uk

Close Brothers Motor Finance www.closemotorfinance.co.uk

Clymer Manuals www.clymer.co.uk

CMPO www.cmpoparts.com

Compass Sales www.compass-sales.co.uk

Compton Dist. – Handy Workshop Lifts www.comptondistribution.com

Corvus Terrain 4x4 Utility Vehicles www.bossorv.co.uk

County Battery Services www.countybattery.co.uk

Covec www.covec.co.uk

CTEK www.ctek.com

Custom Cruisers www.customcruisers.eu

Custom Fasteners www.hh-ms.com

Cylinder Head Shop www.cylinderheadshop.com

INTRODUCING THE ALL NEW SILKOLENE 1L OIL POUCH

Since first launching our market leading Lube Cubes, we have managed to save over 1.7 million kilograms of single use plastic containers. We now follow this up with our NEW 1L pouches, made from 80% less plastic than a standard 1lt bottle. The new pouch is also incredibly easy to use, with its flexible pack and small opening, top ups are now easier than ever without the need for a funnel and can be poured straight into the sump. No mess, no fuss!

Find out more by scanning our QR code or visiting our website.

silkolene.com

@fuchs_silkolene

/fuchs.silkolene.uk

@fuchs_silkolene

#DontBottleIt

01422 358 525 | david.moffat@pib-insurance.com www.pib-insurance.com/bikedealer

DrDownpipe www.drdownpipe.com

Driver Racing Products www.stinghelmets.net

Driving and Vehicle Standards Agency www.gov.uk/DVSA

Dualways www.dualways.com

Ducati UK www.ducatiuk.com

Duck Smart www.ducksmart.co.uk

Duell UK www.duell.eu

Duke Marketing www.dukevideo.com

Dunlop (Goodyear Tyres UK Ltd) 0121 378 7000 tyre_doctor@dunloptyres.com www.dunlopmotorcycle.co.uk

Dura www.dura.co.uk

Durnbury www.durnbury.co.uk

Dyna Beads UK www.dynabeads.co.uk

Dyna Pro 01256 363063 sales@dynapro.co.uk sales@dynapro.co.uk

Dynojet UK www.dynojet.co.uk

EE-Bikes Direct www.e-bikesdirect.co.uk

Earls Performance www.earls.co.uk

EASI European ATV Safety Institute www.quadsafety.org

Eazi Grip www.eazi-grip.com

eBay for Business www.ebay.co.uk

EBC Brakes www.ebcbrakes.com

Ecobat www.ecobat.tech

EICMA www.eicma.it

Electrex World www.electrexworld.co.uk

EMaC www.emac.co.uk

Hangzhou Skyrich Power www.skyrichpower.com

Harglo Performance www.harglo-performance.com

Harley-Davidson UK www.harley-davidson.com

GS

01793 833555 info@gs-yuasa.uk www.gs-battery.com

GT-85 www.gt85.co.uk

Guangzhou Kaijie Power Supply www.kagebatteries.com

Gulf Lubricants UK www.gulf-lubricants.co.uk

Harris Performance Products www.harris-performance.com

Harrison Billet www.billet.co.uk

Haynes Publishing www.haynes.com

HDM Trading www.hdmtrading.co.uk

Healtech Electronics UK www.healtech.co.uk

HEL Performance Products www.helperformance.com

HH-C Travel www.hctravel.com

Hagon Products www.hagon-shocks.co.uk

Haibike www.haibikeuk.co.uk

Held UK www.held.de

Helite www.helite.com

Helmet 28 www.helmet28.com

GR CONTACT US TODAY: E: info@yamasaki.co.uk T: 01908 319889 www.yamasaki.co.uk • Extensive range of Euro 5 compliant 50cc bikes • Long established motorcycle manufacturer • High-quality product • Japanese owned company • Professional, reliable and friendly company • Healthy margins • Good stocks and more arriving soon! F30 RRP £1599 F50 RRP £1799 F60 RRP £1799 YM50 RRP from £2299 NATIONWIDE DEALERS REQUIRED Book now 01237 422660 or adsales@dealernews.co.uk Upgrade from £99 2024 TRADE DIRECTORY

LOOKING TO SELL UP OR RETIRE?

01473 281838 sales@jayceeip.com www.jayceeip.com Contact Alison on adsales@dealernews.co.uk

Jofama www.jofama.se

John Lampkin Imports www.beta-uk.com

John Milverton johnmilverton@btconnect.com

Juicy Bikes www.juicybike.co.uk

KK-Tech Suspension www.ktechsuspension.com

K&N Filters (Europe) www.knfilters.com

Kärcher www.karcher.co.uk

Kawasaki Motors (UK) www.kawasaki.co.uk

Keihan Systems www.keihan.co.uk

Jorade Commercial Services www.multicar-systems.com

JTS Biker Clothing www.jtsbikerclothing.com

Judd Racing www.juddracing.com

Jaycee GET YOUR PRODUCTS SEEN New products, delivered to the trade FAST Call 01237 422660 or email adsales@dealernews.co.uk

KGB Motorcycle Distribution www.kgbmotorcycledistribution.co.uk

Kiddimoto www.kiddimoto.co.uk

BESTBIKEBID.COM

The New Way to Buy Motorcycle Stock

Providing the link between trade buyers and private sellers within the motorcycle industry.

Bestbikebid.com is pioneering the modern way to source and buy motorcycles from private owners across the UK at trade prices – all in one online network at the click of a button. Join the network for free to find the best stock at the best prices.

• Dealer registration – sign up and registration is completely free with no obligation to purchase any motorcycles

• Stock access – direct access to the best stock at the best prices. 100% online and accessible from any device at any location. Motorcycle

Stock acquisition has never dealer portal account up

peace of mind, we will carry out a full HPI check for each motorcycle added to the platform where you will be able to verify its status

3. Submit your best bid. We have designed our platform to ensure a seamless process for dealers to bid on motorcycles. With our proxy bidding system, all you need do is submit your maximum offer and our software will bid up for you from the displayed starting price in increments of £50. Never overpay for stock again!

4. Closing the sale. If you place the best bid, our system will automatically request acceptance from the seller. Once the bid has been accepted by the seller, the introduction fee will need to be paid, and from there both parties will be connected so arrangements can be made for inspection, payment and collection of the motorcycle

Who we are

With more than 100 years of combined experience in the motorcycle industry and founders of CCM Motorcycles, the Clews family are the ones behind the new and exciting technology platform, Bestbikebid.com.

Austin Clews currently runs the setup with sons Ben, Jack and Billy as his cofounders. Born and bred in

the industry, they have a good understanding of dealer needs.

Online sales timetable

We will be holding three online sales per week as detailed below. Each sale holding plenty of stock for you to bid on.

• Mon 10am-Tue 3pm

• Wed 10am-Thur 3pm

• Fri 10am-Sat 3pm

Dealer portal

Access to your own unique dealer portal and the great features that come with it;

• List any surplus used stock into our online sales for other dealers to bid on

• Access and bid on fresh quality stock, at the click of a button during our online sales

• Track invoices and see any details of previous purchases through Bestbikebid.com n

BIKE TORQUE RACING

More than 50,000 aftermarket and OEM parts

Bike Torque Racing was founded in 1997 by Neil Appleton, and for more than 25 years has specialised in motorcycle hard parts and accessories. We remain proud to be a truly independent Britishowned and Britishbased distributor.

Bike Torque Racing, or BTR as we are often known, started with the distribution of Afam chains and sprockets. Since then, our range has grown massively to include many of the world’s finest hard parts, such as Brembo brakes, Domino controls, O.Z wheels, DID chains, Motul oils and NGK spark plugs.

Strength

The key to our success is the strong relationship that we have with our trade customers – all made possible by our friendly, knowledgeable team who give valuable advice, efficient service and helpful support at all times.

t:01373 464252 e:sales@biketorqueracing.co.uk w:www.biketorquetrade.co.uk

fitment data. Be sure to get in touch with us to request a free copy to have by your side in the workshop, office or showroom. Visit

Fancy a trip to the South West?

Why not take a ride out and pay us a visit to see our full range of products: Afam, Brembo, DID, Dog’s Bolts, Domino, HEL, Hiflo, JT, Matris, MIW, Motul, Newfren, NGK, Nitro, NRC, O.Z, Pipercross, Rotobox, Shido, Unibat and WRP.

Stock

Stock is key. A fundamental part of the Bike Torque Racing ideology is stock, stock, stock! Being able to provide our wholesale and dealer partners with what you want, when you want it – from our shelves and on to yours with minimal fuss. Need a particular item in bulk? Not a problem. Just contact us for the best pricing possible.

Orders

Ordering is as simple as giving us a call on 01373 464252 to speak to Jake, Darren or Fred in our sales team. Alternatively, go online via our B2B site biketorquetrade.co.uk or email sales@biketorqueracing.co.uk.

Logistics

Delivery is it taken care of by FREE reliable next day courier*, and for customers who require

their items to go direct we offer a convenient drop-shipping service. *T&Cs apply.

On-hand

We understand that not everyone wants to be trawling online for parts and this is where the BTR catalogue becomes your ‘go-to place’ for

Our promise

We feel a strong loyalty to our customers, and are proud to maintain a tradition spanning 25-plus years of offering high quality parts – fast! Whether you are new to the industry or are long-established, make BTR part of your trusted supply chain. n

TRADE Powering THE

BIKESURE

Earn extra cash with the brilliant Bikesure referral scheme

What’s the smart thing to do when a customer asks about insurance? Send them to Bikesure and earn 50 smackers, of course!

Whether you’re a dealer, training school, garage, website or other motorcycling interest group, you can join the Bikesure Insurance referral programme to earn extra money.

We have bespoke and competitively priced policies for motorcycles, scooters, quads, trikes and buggies. We even have deals for custom bikes and imported machines, and

REMEMBER:

y You’ll earn £50 for every policy bought

y Your customers can get great insurance deals

y The scheme is open to all motorcycle businesses

y You’ll get a page on the Bikesure website

y You’ll get your own dedicated point of sale material

y You’ll get access to our award-winning support team

TYPES OF MOTORCYCLES

for those who have previously struggled to get insured. Sign up to our referral scheme and every time you recommend our services, we’ll pay you £50 for policies sold as a result of your referral. There’s no cost to you as we supply point of sale material as well as traceable online links and banners, ensuring all enquiries are attributed to you. Our awardwinning referral

team has been named Motorcycle Trader Insurance Provider of the Year on multiple occasions, based on dealer service satisfaction. The team is on hand to answer any queries and offer expert support to you and your customers.

We’ll even give you a page on our website, detailing your location and the services you offer, providing increased online visibility for your business. We pay out thousands in referral rewards each year to businesses just like yours. Isn’t it time you got in on the act?

DF CAPITAL

Flexible Working Capital Solutions

DF Capital is a specialist savings and commercial lending bank, built to serve the needs of businesses and individuals in the UK. We provide personal savings products to retail customers and award-winning inventory finance solutions to dealer and manufacturing businesses across the country – helping them achieve their growth ambitions.

GPX Moto

We provided a six-figure unit stocking facility to GPX Moto UK, a distributor of reliable and lightweight Enduro motorcycles. The programme facility we set up aims to help GPX Moto increase its sales across the dealer network and at the same time supports the dealers in protecting their liquidity position, obtaining stock on agreed terms and maintain a healthy level of inventory. We’re proud to support early stage businesses such as GPX Moto UK and we look forward to helping the company grow its presence in the UK and achieve its ambitions.

Working closely with dealers and manufacturers in the motorcycle industry, DF Capital offers flexible working capital solutions throughout the unit distribution cycle.

Why DF Capital?

We have teams across the UK dedicated to the industries in which we operate, who work in partnership with our customers to ensure they have the funding where it’s needed, when it’s needed. As industry specialists, our customers benefit from our expertise, in-depth knowledge

and market insight to guide and support them throughout the funding process.

With strong relationships with many well-known companies in the motorcycle sector, we work in partnership with them to provide the support they need to better manage their cashflow and inventory.

We want to help grow sales for manufacturers and dealers alike. The facilities we offer are tailored to individual needs and we offer facility limits –according to our customer’s affordability. We put our

t:020 3937 6390 e:emcconnell@dfcapital.bank w:www.dfcapital.bank

OUR CORE PRODUCTS

Floorplan Finance

We support manufacturers and dealers through capital funding throughout the distribution cycle. Floorplan Finance provides businesses with credit facilities across the distribution network which can help to grow sales, improve cash flow and free up working capital.

Unit Stocking Finance

Dealers are also supported by credit facilities so they can purchase and supply units to their customers when needed without having to pay for them upfront. Unit Stocking brings cash flow and working capital benefits to distributors.

Rental Finance

DF Capital also provides dealers with flexible funding to enable them to purchase more units so they can hire them out to customers, spreading the cost over time whilst earning rental income. By providing this flexibility, dealers can decide whether to sell or continue to rent out the unit at the end of the term.

customers’ needs first – when a business asks us to help, we try our absolute best to find a solution.

Committed to realising our core values of being flexible, expert and straightforward in the service we provide to all our customers, we are continually developing our technology with the aim of enhancing the customer experience.

Next steps

Visit: www.dfcapital.bank and take a look at our product

information. We even have videos on our website to help explain how we can help.

You can also contact Estelle McConnell, our managing

AWARD-WINNING

Lukas Distribution

We have been working with Lukas Distribution to support the UK import and distribution of the iconic BSA Gold Star motorcycle. The heritage brand has been available since the start of 2023 and to help facilitate product reaching UK dealerships, Lukas Distribution approached us to see if it could help provide support from a financial perspective. We set up a six-figure floorplan facility which means we make upfront payments to Lukas Distribution on a dealer’s behalf, when the vehicles are delivered. The dealers then pay us when the assets are sold to the end user, which helps them maintain their cashflow position and focus on sales.

director – powersports on emcconnell@dfcapital.bank and we can discuss ways in which DF Capital can support both manufacturers and dealers. n

DF Capital is an award-winning lender. At the 2022 Business Moneyfacts Awards, it was commended in the Best Alternative Business Funding Provider category. In November 2022 it won the Top Inventory and Floorplan Specialist Award at the Leasing World Gold Awards for the second year running. DF Capital was also recognised as one of the UK’s Best Companies to work for in both 2022 and 2023.

DIGITALLY CHARGED

Increasing your audience

Digitally Charged is a marketing specialist within the motorcycle industry and works with some of the biggest industry names.

Multiple proven data sets not only identify motorcyclists, but also those who ride specific types of motorcycle, such as an adventure bike, sports bikes and scooters, to name but a few. We can work with budgets of any size to help your business reach new audiences, build brand awareness and push product sales. Campaigns can be switched on at dealer level, national level or even overseas to capture every potential target.

Using cross platform data sets to inform target audiences and reach the right people for your brand, we’re sure we’ll drive an excellent return on investment for your business.

The motorcycle license market in the UK is niche. It is not like the car market, so it is key that when planning a marketing campaign, you

exclude any ‘wastage’. In order to run a successful campaign, you need accurate data to reach your target audience, which is what we do as a business.

“Since starting my position at Digitally Charged I’ve spoken to new and existing clients to try and find out where they struggle with digital, or to find out what type of data they wish they had to use for their marketing,” says Ben Langford, head of client management. “By doing this we’ve been able to build more specialist data across key e-commerce platforms that is not just to do with selling metal, but also those all-important accessories and add-ons that top up that purchase.”

Some of these include product purchase data and the ability to run ads against sales on Amazon. “Amazon has such

a huge reach across the UK, it’s the perfect place to gather targeting data from,” says Chris Day, owner of Digitally Charged. “Whether people are buying specific motorcycle helmets, gloves, leathers or accessories, we can identify those who are buying products relevant to your offerings and serve them with digital ads across their internet activity. If someone buys a £800 full-face Arai, we can drop them into an affluence category; if someone buys an adventure helmet, then we can drop them into a pot as an adventure bike owner. The profiling goes on and on.”

Amazon data is perfect for finding people who are searching/bidding/purchasing specific motorcycle types, which can then expand into lookalikes. Maybe someone has bought a new café racer and then they go onto Amazon to purchase a Bell

Did you know you can reach hundreds of thousands of motorcyclists in the UK for less than you think?

@Digitally.Charged.9

t:01157 860680 e:digital@digtally-charged.com w:www.digitally-charged.com

helmet and a pair of John Doe jeans. Digitally Charged can target these people and send adverts to the sites they view, into their social media feeds and even onto YouTube and TV.

In a similar fashion to Amazon data, Digitally Charged also has access to eBay data where we can request custom audiences based on a search/bought/bid or watching scenario, or use contextual browsing data to target specific types of content.

All these audiences can be included or excluded from a campaign to ensure we don’t serve ads to people who have already purchased.

“And it’s not just digital ads that we do.

We do everything from SEO, PPC, TV, radio, cinema, direct mail, print, in-store point of sale and more,” says Langford. “We also have a world-class design team who can create animated ads that look fantastic as well as in-house video editing. We’re a one-stop shop.”

Digitally Charged can help your business grow. Whether it’s pushing sales or building brand recognition, we are experts in the industry and trusted by many household names. With a huge amount of data available, and a great looking creative, you can be sure to run a successful

campaign with Digitally Charged.

Digitally Charged has several positive testimonials and has been the main marketing agency for Ducati over the last five years, working both internationally, nationally and at a local dealer level. If your business is looking for marketing experts who understand the industry, and ride bikes themselves all year round, then get in touch with Digitally Charged today and see what you’ve been missing out on! n

FOWLERS PARTS

Big on spares, big on service

Fowlers has increased the number of franchises handled to 21, providing the trade with the largest choice of genuine parts in the UK.

Add to that NGK spark plugs and Silkolene lubricants, and the possibility to combine orders with clothing and accessory brands from The Key Collection, and dealers can find almost everything they need under one roof.

New franchises

Fowlers has entered a dual distribution agreement with the Piaggio Group, covering Aprilia, Derbi, Gilera, Piaggio, Vespa and running parts for Apé trucks.

Along with Triumph and KTM, all four Japanese manufacturers are covered – Honda, Kawasaki, Suzuki and Yamaha – plus GasGas, Husqvarna, and Husaberg.

BSA appointed Fowlers as agents for their genuine parts earlier in the year, and with Royal Enfield spares added to the line-up, total availability is approximately one million items across all the brands handled.

On top of which, parts from Mutt motorcycles and the allelectric Zero and Super Soco machines can be obtained if required.

It’s good to talk

When you need advice, experienced staff are on hand to answer your questions during business hours. Phone

t:0117 977 8899 e:trade@fowlers.co.uk w:www.fowlersparts.co.uk

calls, emails and online chat are all dealt with by the same team, so you can get the help you need without being passed from pillar to post.

Delivery options

Next working day delivery to most UK destinations is available on all orders placed before 6pm, and this is free when the value is more than £300. For less urgent lower value orders there is an economy two-day delivery option. All deliveries can be tracked, and you can even sign up to receive free notifications, sent automatically by text or email.

Sometimes parts, accessories and clothing orders aren’t needed immediately, and Fowlers’ unique Hold File has become popular with busy workshops. It can be used to collect orders, or parts for a particular job, which can then

working on a machine, or simply when the goods are required. This avoids storage issues, as well as the danger of parts getting misplaced in the workshop or even used for other jobs.

Orders are processed using an automated picking system and warehouse operatives use barcode scanners, which help to ensure your orders are supplied correctly.

GENUINE STOCKISTS FOR:

Clothing and accessories

Should you need any of the market-leading clothing and accessory brands from The Key Collection – including Weise, Duchinni, Premier helmets, Kovix and Gear Gremlin – these can be combined with parts orders, saving you time and delivery costs. n

Choose Your Attitude

With 45 years’ experience in the industry, the GIVI name has become synonymous with high quality, value-for-money motorcycle luggage and accessories. The aim from the beginning was to blend Italian design with strong technical know-how and an indepth knowledge of motorcyclists’ needs. The company still works by these values today, undergoing constant research to develop new materials and technologies that result in the best quality end product.

Luggage and accessories

GIVI’s product range has grown to include hard and soft cases, top cases, bags and rucksacks, and technical accessories –including a vast range of modelspecific products. GIVI has pioneered and patented some of the most innovative luggage solutions available on the market today. An example of this is the new MAXIA 5 and the Canyon and X-Line ranges for adventure and touring motorcyclists, which will be expanded with new products in 2023.

The MAXIA 5 is a leap into the future. A multi-purpose top case with a 58-litre capacity that is at the top of its segment. Lighter and stronger than its precursor and with a sleek, futuristic design, it

storage space, thanks to the use of premium materials and the inclusion of a mat at the bottom, which prevents objects inside it from sliding around.

As for the Canyon range, this year GIVI presents the GRT723, a new soft top case, and the GRT724, a rear saddle bag. The GRT723, with a capacity of 40 litres, is equipped with a roll top closure, an adjustable upper flap, a mesh pocket and the classic extra-cargo fixing points featured by the M.O.L.L.E. system. As well as adjustable straps with clamp closure and additional straps with hook and loop closure.

On the other hand, the GRT724, even though it’s designed as a rear saddle bag, is also suitable for fixing to

X-Line XL08

Canyon GRT723/ GRT724

an aluminium side case, within the spaces made available by the Canyon GRT721 bag base or with the GRT723. It has a maximum capacity of 12 litres and is equipped with a double roll top, fastening straps with Duraflex® cam buckles, a shoulder strap and two side handlers for easy carrying.

Meanwhile, the X-Line range has been extended with the addition of the XL08, a soft top case with a semi-rigid base that makes it compatible with the MONOKEY attachment system. It’s made of materials like 1680D/1200D polyester and TPU and has separate sections, with two side pockets, a shoe holder, an organiser and a rear mesh pocket. With an internal capacity of 40 litres, it’s equipped with a shoulder strap, two straps to secure the

load and its main compartment features a waterproof bag with roll top closure.

Helmets

The main innovation in helmets is the 50.9 ENIGMA, the top-of-the-range GIVI full-face helmet line. This year sees the introduction of six new graphics, with an aesthetic characterised by the carbon effect that covers the shell. This helmet is made of technopolymer material and its removable interior is hypoallergenic. With 22-06 homologation, it’s equipped with micrometric fastening, two upper air vents and one on the chin guard, two rear extractors, nose guard, wind deflector and a clear visor compatible with the Pinlock Max Vision lens and another special visor (iridium mirrored) created in several versions to match the colours of the various ENIGMA versions.

Dealer support

GIVI has a UK-based warehouse and showroom with a dedicated team of dealer-support staff. The warehouse stocks thousands of products, enabling GIVI UK to provide a next-day delivery

service on the majority of dealer orders, including modelspecific accessories.

In terms of dealer support, GIVI UK’s dealer representative is on hand every day to answer questions and queries, backed up by a strong office support team with extensive knowledge of our range of products.

Every dealer is entitled to a branded display unit, branded banners and GIVI brochures and leaflets for customers to take away.

Showroom

GIVI’s product showroom at the UK warehouse in Daventry provides an opportunity for dealers to see the luggage and helmet ranges up close and also acts as a base for GIVI run dealer training sessions. GIVI also has a strong relationship with a specialist PR agency, which liaises with the motorcycle media to raise awareness of the brand and ultimately drive customers into dealerships. n

MAXIA 5 50.9 ENIGMA

HERALD MOTOR CO.

Motorcycles. Apparel. Coffee

Herald Motor Co. is a British motorcycle manufacturer based in Cambridgeshire. We specialise in the design and creation of motorcycles.

Entering the motorcycle sector over a decade ago we have worked closely with partners to produce classically-styled motorbikes. Our main objective has always been to design and manufacture in Britain. In recent years, we are proud to have made this a reality with our in-house designed and manufactured Brute 500.

We pride ourselves on creating unique, stylish and quality bikes that appeal to all

riders. Whether your customer is a learner starting out on their motorcycling journey or a returner rider wanting that fun second bike, we have something for them.

We offer a range of 125cc models across our popular Classic, Scrambler and Café ranges that have eye-catching retro styling. Our Maverick 125 and 250 can handle trails with ease or make a fun commuter. For those that prefer the modern street tracker style, our in-house designed Brat 125 and 250 have heaps of attitude.

The driving force behind our success has been staying true

to our brand ethos of attitude, reliability and authenticity. Our dedicated team go over the bikes from top to bottom at our UK headquarters. We also offer two years parts & labour warranty and two years RAC cover with each bike.

Part of the community

We are all motorcycle enthusiasts at Herald, working together to achieve our common goal of manufacturing motorcycles in Britain. We strive to share the joy of motorcycling and unite a community of riders by participating in several industry events, as well as collaborating with riding schools to help more

people to discover a passion for motorcycles. We encourage our dealer network to exhibit at shows and events and enjoy connecting with our network.

We believe that motorcycling is for everyone and so we carefully design and refine the Herald range, appealing to male and female riders alike, whilst accounting for various ages and levels of experience.

We also cater for the lifestyle side of motorcycle culture with a fantastic range of apparel, accessories, and protective clothing, as well as

our Herald Coffee Collective coffee and accessories.

Designed by engineers

Herald is a division of a UK based award-winning engineering and manufacturing company. This means we can design and produce parts inhouse and have the ability to develop and manufacture our own British-built motorcycles. Our first step towards this was to release the Brat in 2019, designed in-house by our Herald engineers. The Brute 500 is the first bike to be designed, engineered and manufactured at Herald HQ. Our dedicated team of engineers, designers and technicians ensure our bikes are built to the highest standards.

Partner with us

As part of our dealer network, you’ll receive full support from the Herald Team. You’ll have a dedicated sales representative and will receive support with marketing and social media, as well as point of sale. We will proactively work with you to enhance your customer offering and get the most out of being a Herald partner.

BENEFITS INCLUDE:

y Numerous incentives

y Point-of-sale supplied

y Dedicated sales rep

y Marketing support

y Two years parts & labour warranty

y Two years RAC cover

Brat 125

Scrambler 125

Rich heritage, quality manufacturing, choice and value

KYMCO is a well-known and respected scooter, motorcycle, mobility scooter and ATV manufacturer, originating from Taiwan. The UK division of KYMCO is continuing its major focus on scooters and motorcycles as its top priority for its planned expansion and increased brand focus. KYMCO has had a great year with the motorcycle business, focusing on the development of new dealership partners and re-establishing connections and relationships with the motorcycle media.

In 2023, KYMCO has already released two new maxi-scooters into the UK market. These exciting new models include, the new CV3 three-wheeled scooter that can be ridden on a car licence, and the brandnew AK 550 Premium, which have already generated huge interest. These brand-new models displayed their premium standout features at the MCN London Motorcycle Show, generating a huge amount of interest with riders. Looking ahead in 2023, KYMCO will increase its focus on brand awareness and the product range. KYMCO will also open greater customer accessibility to its products by offering finance options with MotoNovo and security options with Datatool. KYMCO will also strengthen its national sales force and will continue its marketing

ambitions and media activities.

KYMCO offers a comprehensive range from 50cc commuter scooters to 550cc Premium maxi-scooters. The range includes the iconic Agility 50cc, the sporty Super 8 R, the European best-selling Agility City 125, the naked sporty entry level VSR 125 motorcycle, the rugged, fun and flexible adventure crossover scooters DTX 125 and DTX 320, the X-Town 125, the brand-new premium maxi flagship scooter AK 550 Premium, the all-new CV3, the bike you can ride on a car licence, and the next step in going green, the electric IONEX i-One. KYMCO also offers a comprehensive parts back-up service for all its products from its UK-based warehouses.

KYMCO has improved its support for dealerships in 2023, with assets such as e-manuals, an online e-parts system, and a marketing portal with high-

t:07704 890306 e:nkeeble@kymcouk.co.uk w:www.kymco.co.uk

Find a Dealer

quality imagery, videos, brand and marketing materials. For 2023, KYMCO aims to continue its support for dealership stores with point-of-sale material, which was well received throughout 2022. KYMCO is growing its sales team with the appointment of new area managers, one for the Northern region and one for London/Central region, as well as providing better support for the dealer network.

KYMCO believes its strengths

lie in having incredibly reliable products, efficient fuel consumption, low vehicle emission output, consistent stock availability, friendly and highly experienced area managers and internal staff, and high-end marketing material. KYMCO intends to continue with this enhanced level of dealer and product support in 2023.

KYMCO is a brand that strives to win the hearts of its customers, with reliable and

CONTACT KYMCO

Contact our national sales manager Neil Keeble on 07718 479613; nkeeble@ kymcouk.co.uk or for more information about KYMCO and joining our dealer network, visit: www.kymco.co.uk or phone: 07704 890306

efficient products that create a special connection with riders. It is an honest and open brand that believes in supporting its dealers, through strong partnerships and collaboration, to support its customers to the highest level. It has a strong history of collaboration and is well established with wide industry knowledge and technical expertise, which it hopes will be a brand that dealers will want to partner with.

KYMCO UK continues to follow its chairman Allen Ko’s ethos: “Win My Heart”. n

Agility City

Super

t:

Trade & Training School Insurance

Trade & Training School Insurance

Motor Trade Insurance

Offering a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke low-cost quote.

Scheme it gives businesses the opportunity to earn a minimum of £30 for each policy referred from that particular dealer. Referring customers to Lexham couldn’t be easier... We use not only traditional methods, such as business cards and flyers, but also digital and social materials, including web banners. There is a host of assets available, which makes use of the Dealer Referral Scheme quick and easy!

By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!

Dedicated Motor Trade & Training School Team

Training School

Insurance

Dedicated Motor Trade & Training School Team

Lexham has a dedicated team of commercial staff

Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22 years of experience.

Training School Insurance

Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22 years’ experience.

By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!

Dedicated Motor Trade & Training School Team

Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.

including on-the-road area managers, who will be able to help with your insurance requirements. Currently Lexham provides insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers. From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team is on hand to offer the assistance you require. Are you interested in getting an insurance quote for your business, or signing up to the Dealer Referral Scheme?

commission per policy!

Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.

Call Lexham today on: 01379 646506. n

From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.

From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.

Motor Trade Insurance

We offer a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke low-cost quote.

Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk

LS2 TECH DESIGN TEAM

Always Ahead

This year marks the 15th anniversary of LS2 in the UK. The company is firmly established as market leader in the sub-£100 helmet sector and is now among the Top 10 premium brands. The dealer-direct supplier continues to grow its offering in the UK and worldwide. With a new range of clothing, gloves and boots, LS2 has your customers covered head-to-toe. Also available in 2023 is an industry first, the Aura Pro MX goggles with Pinlock. So not only has LS2 product quality increased, it’s also embracing new technology.

National sales director Paul Haskins has said that 2022 was not the easiest of years, yet both turnover and market share increased. The factory in China recently opened a new purpose-built garment division to help increase production and broaden the range, with jackets in both entry-level and high-end. The sub-£100 Sepang jacket will be a winner for new riders, while the laminated Titanium at £199.99 is unbeatable value. Delivery times will improve alongside the manufacturing process, which is great news for dealers.

Dealer support

LS2 is looking forward to another major year in 2023. It continues to offer an attractive range of ECE22.06 helmets, in new colourways, which are priced ultra-competitively to

the consumer and offer the dealer a great margin. There is no room for middlemen or wholesalers, which merely increase the prices to the customer and costs everyone margin. LS2 wants dealers to make a good profit from selling its products, which will encourage them to come back. The majority of dealers order through the LS2 B2B site, where they can check stock and order ‘out of hours’ as well as review invoices, delivery notes and make payments. It’s a great tool for dealers, who benefit from next-day delivery, assisted by a team of five dedicated agents covering the UK and

Ireland. The new UK 2023 brochure is already available and will be distributed to consumers using the digital targeting platform.

New product

Key helmet models for 2023 include the entry-level Rapid, the Explorer for the Adventure Sport sector, the Vector II C (a full-face carbon model) and Storm, a mid-price sport

Aura Pro MX goggle

t:01670 856342 e:ukservice@ls2helmets.co.uk w:www.ls2helmets.com

a rucksack, so it’s easy to carry the Advant when you reach your destination. Prices start from £249.99, with the Advant-X from £299.99 and the full carbon version from £379.99.

Brand profile

touring helmet. Advant-X and Advant-C (the only 180-degree flip-front helmets to feature a full carbon chin piece) will increase the company profile still further in the touring market. They will soon be available with LS2’s new built-in 4x Bluetooth system by Cardo. This system can also be purchased separately to fit some of its other helmets.

The extra comfort liner on all Advant models is made using laser-cut foam for an accurate fit. It is hypoallergenic and so is soft on the skin. Customers even get a helmet bag that converts into

“We were once recognised solely for entry-level product, but that mindset is changing rapidly, and we continue to push hard for 2023 and beyond,” says Paul Haskins. “We are now entering our fifth year in the BSB paddock and have had some top riders join us such as Jason O’Halloran (McAMS Yamaha), ex-world champion Danny Kent and the UK’s most successful Supersport rider, Jack Kennedy. This year they will all be competing in the Superbike class, with Billy McConnell and Dan Linfoot in Superstock. LS2 will be in the paddock at all BSB rounds. This has helped raise the brand’s profile in the past and will continue to do so with these top riders – and

NATIONWIDE DEALER SUPPORT

Paul Haskins

UK sales director 07932 725119

Dave Priddle

South West and South Wales 07900 682775

Jon Russell

London and South East

07582 512581

Lee Bell

Midlands and North Wales 07582 178996

Peter Campbell

North East, North West and Scotland: 07966 431388

Peter Emmett

Ireland 0876 622644

that’s in addition to our global sponsorship in MotoGP and World SBK.”

For more information, please contact dealer support, as listed below, or contact the LS2 office direct on 01670 856342 or ukservice@LS2helmets.co.uk. n

Vector II Carbon

Advant-X Carbon

Sepang jacket

MARKETING DELIVERY

The UK’s marketing automation specialists for the motor retail sector

Marketing Delivery provides personalised automated marketing solutions to more than 450 of the UK’s leading car, bike and van dealer sites, helping them reach the right customer at the right time via SMS, email and social channels. With an impressive, combined experience of more than 219 years in the motor retail sector, Marketing Delivery’s team has a deep-rooted understanding of communications that can drive conversion and customer retention.

Dealers use Marketing Delivery solutions to engage with customers and prospects throughout the buying and ownership cycles. Tailored sales and aftersales contact plans and tactical campaigns are deployed via mobileresponsive email and SMS, reaching a relevant audience in a highly productive, cost-effective, targeted and measurable way. For customer communication via social media channels, Marketing Delivery can provide tactical, campaign-specific support or a fully managed outsourced service, encompassing everything from researching and publishing content to training dealership staff on what, how and when to post.

VoiceBox is Marketing Delivery’s all-encompassing marketing automation solution, uniquely supporting sales and aftersales

“Investing in VoiceBox immediately delivered positive results. We only input customer information once, and it seamlessly takes care of the rest. Crucially, though, the enquiry customisation options mean customers feel valued and can find out more or get in touch at the click of a button. Digital-savvy consumers clearly prefer this type of interaction."

communications via one platform. Once a customer enquiry is logged in the dealer’s system, the prospect will receive personalised, automated keep-warm communications such as our ‘Bike Alert’ messages informing them of stock that closely matches their desired purchase. VoiceBox will auto-send interactive messages to ‘lost’ leads (those prospects where sales staff have determined a sale cannot be concluded) to determine if they are still in the market for a new bike – a helpful safety net considering 46% of ‘Lost Sale’ enquirers are still actively searching for the right bike, according to Marketing Delivery research.

Monique Limerick, Group Marketing Manager, Vines BMW Motorrad

t:01892 599916 e:hello@marketing.delivery w:www.marketingdelivery.com

After purchase, personalised customer interactions are maintained by the aftersales function of VoiceBox. When their bike is due a service or MOT, VoiceBox sends a dealerbranded automated message to remind the customer to make a booking. VoiceBox can also integrate with the DVSA database to double-check true MOT due dates (many tests were deferred during the pandemic, exacerbating existing database inaccuracies).

As a Keyloop Approved Partner,

VoiceBox can also push any updated data back into the dealer management system to maintain accurate records. Marketing Delivery only works in the automotive retail sector, supporting car, bike and van dealers, and frequently researches the sales and aftersales landscapes to ensure its products always support evolving dealer needs. n

“Over a week after the initial enquiry, our Bike Alert emails are delivering sales with an additional 6% conversion as new stock or price changes are automatically emailed to customers who haven't yet found their dream bike.”

Jeremy Evans, Chief Executive, Marketing Delivery

MOTODIRECT & RACE FX

Powered by Bihr

With more than 40 years’ experience, MotoDirect has established itself as a leading manufacturer and distributor within both motorcycle and autosport industries.

DEALER BENEFITS:

y Market competitive pricing, with attractive margins

y Access to exclusive brands offering the best products

y Dedicated account manager & support team

y Full marketing support in-store

y Attractive sales promotions & campaigns

y Free next day delivery

Formed in 2003, Race FX is one of the largest UK wholesale distributors to the off-road motorcycle industry. Together, we are ‘Powered by Bihr’, and combined, we are the UK’s largest motorcycle road and off-road distribution company. Operating across two UK locations, in Derbyshire and Blackburn, we have one of the most extensive portfolios

of Rider Gear, Lubricant and Parts and Accessories brands in the UK. Our intensely knowledgeable and passionate team will help you maximise your profits.

We are the UK division of Bihr NV, the largest automobile parts and accessories distributor across continental Europe.

In October 2022, we were acquired by Arrowhead

Engineered Products, a global leader in aftermarket parts distribution. Arrowhead owns and distributes brands within a range of markets including powersports, outdoor power equipment and speciality vehicles. We are at the start of the journey with the combination of Bihr and Arrowhead.

No matter what the requirement, our team at MotoDirect and Race FX have got you covered. With a huge amount of stock easily available, our combined portfolio encompasses UK apparel brand RST, helmet brands Arai, AGV and Bell, plus Oakley, Seven and Fly Racing. As well as a huge range of hard parts including MOTUL, RFX, Quad Lock and many more, we have everything you’ll ever need, all under one roof.

Our teams

Passionate, enthusiastic and knowledgeable, our dedicated account managers across the UK and our experienced sales, accounts, logistics and marketing teams, are committed to delivering solutions that support your needs.

Dealer support

From specialist training directly from the brands, to merchandising and point of

sale materials, we have best-inclass sales tools to support you, both in store and online.

Easy ordering Order online or via our dedicated in-house sales teams. Excellent service – enjoy FREE next day delivery* or take advantage of our popular dropshipping facility to maximise your sales potential. *T&Cs apply

Why become a MotoDirect & Race FX dealer?

We are ambitious, and passionate about delivering long-term sales and profit growth for our customers, by providing a product portfolio that offers outstanding performance and value for consumers. We work with our dealers to ensure that riders and drivers get the best value and quality from our products and service. n

PIB INSURANCE BROKERS

Motorcycle Dealer Trade Insurance

PIB’s awardwinning Bike Dealer scheme delivers insurance solutions to motorcycle dealers throughout the UK. We have worked with dealerships just like yours for more than 15 years and developed Bike Dealer – an insurance policy that is tailormade to provide the cover required for your business. The Bike Dealer insurance scheme is backed by top insurer Allianz, itself a business partner of the Retail Motor Industry Federation (RMI).

BIKE DEALER SCHEME BENEFITS

Our Bike Dealer insurance policy provides a range of options to offer flexibility for your business, helping you to cover the right areas of risk and assets within your own operation.

y Unaccompanied demonstration cover – not restricted by age or experience

y FREE ten-minute cyber consultancy on strengthening online/system security

y Rapid claims settlement* – £5000 limit for property losses

y Access to free risk management services via Allianz

y Motor trade specialist to proactively manage claims from notification to final settlement

*Full details of the claim must be provided over the phone and the loss must not have occurred over eight weeks before the notification. Cost of repair/replacement must be provided from a written estimate and we will require details of the contractor, description of works, breakdown of costs and the contractor’s VAT number.

There are many good reasons why more than 50,000 clients trust us to take care of their insurance requirements. As part of the PIB Group, our clients can access a wide

range of services to support, protect and grow your organisation, including risk management, legal advice, claims expertise, employee benefits, trade credit insurance and private clients insurance. We protect your interests so you can drive your business forward.

About PIB

We’re one of the UK’s leading insurance brokers.

• 900+ employees

• £450m+ gross written premium

• £100m+ annual revenue

• 20+ regional offices

• Chartered status

• 5-Star Broker

PIB INSURANCE BROKERS

Motorcycle Dealer Trade Insurance

Our range of additional benefits

Here are some of the ways in which we can help you provide an outstanding level of service.

• Transit: Up to four motorcycles in transit in any other vehicle operated by you

• Property damage: Broad spectrum of risk cover including subsidence.

• Seasonal increase, providing 30% uplift of stock for four months of your choice

• Motor vehicles: New for old replacement on cars and vans if total loss or theft with no recovery occurs to a car or van owned by the insured if the vehicle is less than 12 months old from new

• Payment: Interest-free instalments available, subject to a satisfactory credit check

Is

your dealership insured correctly?

One of the biggest insurance issues facing motorcycle dealers is the threat of underinsurance. This is not a new issue as studies have regularly found a large proportion of buildings are not insured for their correct value. However, with the recent level of inflation, particularly to building materials, this issue deserves close attention by any business that owns its own premises.

While sums insured are usually automatically indexlinked to inflation, this may not be enough to provide sufficient cover in the current climate, as it still may not factor in the total cost of completing a significant rebuild project. If your buildings insurance doesn’t cover the total reinstatement cost, and you need to make a claim, the pay-out may be insufficient – however large or small your claim amount. This is because the percentage you are underinsured by can be deducted from your pay-out, under the ‘average clause’ in the policy.

An example of being underinsured

Your dealership has a current sum insured of £1.2m. A fire occurs which damages most, but not all, of the property. Insurers appoint loss adjusters who calculate the true rebuilding cost of the property to be £1.5m (in other words it was underinsured by 20%). The cost of the loss is calculated to be £500,000 but once the insurer applies the average clause the claim payment is reduced by the amount of underinsurance (20%) leaving the policyholder £100,000 short of the full repair costs.

How can you avoid being underinsured?

Arrange a professional valuation of your property. This will ensure that your rebuild sum insured is accurate. We have partnerships with several RICS accredited specialists to offer either desktop based or on-site surveys of your premises to provide a suitable valuation and to

avoid underinsurance.

Engage with us early to discuss your cover requirements and any additional risks to ensure the terms sourced adequately meet your evolving business needs. If you take on more bikes, update us as soon as you can, and provide as close to the true value of your assets as you are able to.

Consider risk management support. Pro-active risk management is a key factor in insurers’ considerations. We provide tailored advice and support to help you reduce insurance costs and mitigate against any future risk. n

GET IN TOUCH

For a free review of your insurance arrangements, contact the Bike Dealer team around three or four months before your renewal. This will allow time to check that your current cover is possible and for us to get you the best possible terms. At PIB Insurance Brokers, we can help you understand the risks involved with underinsurance and how to make sure your motorcycle business is adequately insured.

QUADZILLA LTD

Leading distributor within the ATV and motorcycle sector

Boasting thirty years experience, Quadzilla Ltd has long established itself as the leading distributor within the ATV and motorcycle sector in the UK, and has become the sole UK distributor for CFMOTO fourwheels, Loncin ATVs and WK learnerlegal commuter motorcycles, amongst other leading brands.

Our brands – two-wheel and four-wheel

In 2007, we added two-wheelers to the range and developed the WK Bikes brand, known for its premium quality, small capacity motorcycles and scooters, available at an affordable price. WK imports only the highest quality and most reliable 50cc and 125cc learner-legal and commuter models from our trusted factory partners, and delivers a great sales and aftersales

experience through our dealer network and our fantastic spare parts availability, stocked here in the UK.

We are currently heavily investing in the future. Electric motorcycles will start to be available in 2023 with our range expanding throughout the year and into 2024. We recognise the need for high quality electric

machines that appeal to the new generation of riders and commuters looking to reduce their carbon footprint.

More recently, in 2021 we introduced the UM Motorcycles brand to the UK. Born in America, UM Motorcycles offers an exciting range of 125cc models from dual purpose bikes, to street bikes, to classic cruisers. We are particularly pumped about the 2023 range landing soon, especially the DSR 125 aimed at thrill-seekers wishing to fully optimise and max-out on power and agility whilst still riding on a learner-legal CBT license.

t:01507 523900 e:customer.services@quadzillaltd.com w:quadzillaquads.com

The Quadzilla brands include a junior range of ATVs and off-road buggies, in addition to the adult Aeon road-legal sports ATV.

To cover the smallholding and agricultural market, we stock the Loncin LX200 and LX300 small capacity ATVs, the Quadzilla brand diesel and electric UTV, and the full range of CFMOTO premium ATVs and UTVs ranging from the CFORCE 450 ATV to the giant UFORCE 1000 XL six-seater UTV.

Dealer support

Our knowledgeable and dedicated dealer managers pay regular visits to all dealers to advise you and aid you to increase profitability, enhance customer retention, and keep stock moving by providing

comprehensive sales and marketing support. We ensure that the dealer experience is as streamlined as possible, and this is followed up with monthly newsletters informing all dealers of upcoming products and changes.

All our dealers benefit from free promotion and advertising on our dealer map, plus full access to all marketing content and workshop manuals as well as a dedicated warranty and technical helpline. We have introduced specialist training courses, including social media and advertising, available to all dealers to aid in the promotion of your business, as well as holding an annual dealer conference and Q&A to ensure your voice is heard.

Parts stocked in the UK

All parts for all current models are stocked here in our large warehouses in the UK, from a small M6 nut to complete bodywork. All parts can be sent tracked next-day delivery, and are easily ordered through our dedicated parts website or by contacting one of our knowledgeable parts team.

Unbeatable profit margins

To become a dealer and benefit from unbeatable profit margins, contact us using the details below, or complete the form on our dedicated ‘Become a Dealer’ page within our brand websites. n

VISIT OUR BRANDS

CFMOTO cfmoto.co.uk

Quadzilla, Loncin, Aeon quadzillaquads.com

UM Motorcycles um-motorcycles.co.uk

WK Bikes wkbikes.com

R&G

Setting the standard in crash protection and bolt-on accessories

Hampshirebased R&G has been supplying motorcyclists with the very best in crash protection and styling accessories for over two decades. Its comprehensive range is designed to protect the machine and save motorcyclists money in the event of a drop or crash.

Used by thousands of riders across the globe, R&G offers hundreds of applications, including many for the latest 2023 models. The current product range includes a host of crash protection items, including the likes of the popular Aero Crash Protectors, Engine Case Covers and Fork Protectors. Alongside this, R&G also offers a number of additional accessories, such as Radiator Guards, Tail Tidies and Lever Guards.

The company is also a distributor for world-class brands such as Barkbusters, WD-40, CLICKnRIDE, Denali electronics, KAOKO throttle stabilizers, Cataclean, SpeedAngle, Scorpion exhausts

and Wild Ass seat cushions, with more coming soon!

Alongside supporting motorcyclists, R&G has always placed a strong emphasis on dealer relationships, consistently being voted one of the top UK motorcycle accessory brands in satisfaction polls. Helping to support dealers directly, R&G offers a range of services, including a tiered discount scheme, display stands, bespoke stocking plans suited to individual needs, one-to-one or group training sessions and regular visits from staff and agents to ensure dealers are kept upto-date. Alongside this, R&G actively promotes and markets its products via traditional media and trade press, as

well as through its popular social media channels and key industry influencers.

Racing is an important platform for the British company, allowing it to put its products to the test in the ultimate arena. For 2023, R&G will again be supporting multiple teams and riders worldwide, alongside being an Official Sponsor to the prestigious Bennetts British Superbike and MotoAmerica Championships. This sponsorship sees prominent branding at each round, ensuring that visitors to the event or those watching at home, are regularly shown the full range of R&G products available.

New for this year, R&G will

also be increasing its support for the stars of tomorrow by becoming the Title Sponsor of the Honda British Talent Cup, as well as Sole Protection Supplier to the exciting new BMW F900 R Cup.

In BSB, the support goes even further, thanks to the R&G Technical Centre. This service is provided at every test and race meeting, providing essential crash protection and race accessories to riders across the paddock.

Covering all product design, development and photography at its HQ allows R&G to quickly service and distribute

to more than 1000 active UK trade accounts and a global network of importers and distributors serving more than 60 countries. n

Santander Consumer Finance is one of the leading global players in the consumer finance business. The Santander brand is one of the most widely recognised within the banking and financial services sector in the UK – through high profile advertising and sponsorship, plus great consumer offers, our brand is trustworthy, innovative and market leading.

A key part of our success has come from the partnerships that we have with our dealer and manufacturer partners. We pride ourselves in the strong and enduring relations we have created with many across the UK – we currently work with 18 manufacturer partners as well as more than 4500 dealer partners, offering outstanding products and services to approximately 18 million customers.

Our brand will bring reassurance to your customers and confirms that you take

finance seriously – we provide point of sale materials including price hangers, bike mats, flags, pull-up banners and desk items, designed to raise awareness and prompt customers to ask about finance.

We specialise in providing finance for retail and business customers, committed to delivering products designed to surpass the high expectations of today’s consumer, the opportunities of the fastchanging digital world and evolving regulatory framework. To support our dealer partners

and the service that they provide, we also offer wholesale funding solutions provided by specialist credit and support teams who are flexible and responsive to changes in business requirements.

Alongside competitive personal and business finance products, we have designed a market leading insurance proposition – our Santander Consumer Finance branded insurance offering, in partnership with GardX, has been constructed to offer top quality customer features such

as GAP insurance, cosmetic repair insurance and tyre and alloy wheel protection. As enthusiastic riders themselves, our specialist team’s knowledge and understanding of the industry ensures an in-depth awareness of the challenges our partners face. Our experienced and dedicated regional managers are on hand to offer their expertise, comprehensive business reviews and to ensure that support is offered at every step of the journey. We are also invested in having

a dedicated development team. Regionally based, our teams are there to support and facilitate development through a range of courses, designed to better understand customers and drive business performance forward. With customer behaviour continually changing and the digital market evolving, we are constantly investing and innovating, providing

journey includes our online proposal system, customerfriendly product videos, branded web calculators, online loan application and remote signature solution. Connecting to our digital products couldn’t be simpler; our tools have been created to seamlessly integrate with existing point of sale finance systems.

As part of our “Customers for Life” retention programme, we offer our dealer partners the use of our market leading management system, Gateway3Sixty, free of charge. Our intelligent online platform provides access to a live portfolio of clients with reminders of when to make those critical renewals calls, as well as offering ready-made communications to sustain positive engagement and turn leads into sales.

By working alongside our partners, we can deliver on our purpose – to help business and people prosper. n

www.linkedin.com/company/santander-consumer-finance-uk

THE KEY COLLECTION @ FOWLERS

It’s eazy-peazy – just call your one-stop shop!

Clothing, helmets, security and accessories, as well as oil and genuine parts, are all available from The Key Collection @ Fowlers on a next working day delivery

Premium brands, such as Weise clothing, Premier helmets and Kovix security are well established favourites, together with entry-level clothing, helmets and boots provided by Duchinni. Gear Gremlin accessories, Silkolene lubricants and Scottoiler chain lube systems. ShiftIt cleaning products and Ugly Fish sunglasses complete the package.

With exciting new products added to the range and a dealer-friendly attitude, The Key Collection is ready to provide the trade with the products and support needed for the coming year.

What’s new in 2023?

Among many eye-catching additions from Weise, the Ozark laminated jacket, retailing at just £299 and the Dune adventure jacket at the same price point stand out. Peter Hickman continues his role as a brand ambassador, maintaining the profile of Weise in print, online and

Kovix KNX

reassurance of a two-year warranty, Weise continues to set the standard.

Premier has strengthened its position in the profitable mid-price bracket with the new Evoluzione, a tricomposite touring helmet that’s packed with features and retails from only £259. Duchinni caters for riders on a budget from top to toe, with a selection of AA-rated jackets from just £99 and textile trousers from £89. Boots, gloves and helmets are also available at attractive prices and now there is a choice of youth clothing, too, made to the same exacting standards as grown-up kit.

When it comes to security, Kovix offers an unbeatable range of alarm-equipped disc locks, chains, padlocks and ground anchors. The new KNX alarmed disc lock comes with a

handlebar-mounted carrier for easy transport.

Gear Gremlin provides all the everyday essential accessories that are in constant demand, from puncture repair kits to bike covers. Joining the line-up for 2023 is the Nimrod lock and chain, retailing at just £59.99 in 2m lengths.

Dealer-friendly

The Key Collection believes that dealers should be treated as partners who represent its brands. That means creating a level playing field, where all dealers have access to racking, point of sale, pull-up banners and other merchandising. Area

managers have the flexibility to offer an appropriate product mix for a dealer’s customers.

Support is provided by an experienced customer service team, who can answer technical questions, stock enquiries and help with any other issues that may arise.

This year there is free next working day delivery on all orders over £300 and customers can mix and match Key Collection brands, such as Silkolene lubricants, with genuine spares from Fowlers Parts.

Dealing with The Key Collection reduces the paperwork and time spent ordering from different sources, making life easier for busy dealers. n

Premier Evoluzione

Weise Dune

The parts people WMD

In today’s ever-growing motorcycle market, with new models and technology constantly being introduced by the big manufacturers, the WMD team is busy updating its wide product range of tried and tested brands.

WMD stocks both pattern and OEM parts, which means it can get the very best price for all your servicing requirements. With four fullystocked warehouses on the South Coast, customers are sure to find what they need.

WMD supplies HiFlo oil and air filters, as well as the Simota performance air filter range for ultimate induction power. A huge stock of NGK spark plugs is kept on the shelf at all times, as well as a vast range of lubricants.

TRK, well known for its stainless steel brake piston kits with lifetime guarantee, also produces friction plates, steel plates and clutch spring kits, offering great quality and strong margins against OEM.

Simota manufactures performance, washable air filters. A power increase is guaranteed once the fuelling has been matched appropriately. It also offers another money saver – an allin-one cleaning kit, specifically developed for Simota filters.

motorcycle essential, often overlooked during the service period. WMD stocks a huge range of Slinky Glide cables, polyimide-lined internally to give a frictionless feel with a stainless steel inner cable – all for a fraction of the OEM price. Slinky Glide also produces bearing kits – whether the job requires a tapered headrace kit, wheel bearings, shock or swingarm linkage bearings, there’ll be something in the catalogue for your job.

Engine performance is redundant if not matched with

and Brenta brake pads in a variety of compounds suitable for all applications, therefore providing the best stopping power on the market.

Premium YSS motorcycle shock absorbers have fast become one of the most popular items in the catalogue with WMD now holding the largest stock of

performance, race-spec, OEM equivalent and YSS shocks available in the UK.

WMD, founded in 2008, but dealing with the trade since 1978, offers a wealth of knowledge with many years of excellent customer feedback. Now boasting over 70,000 product lines, you are sure to find what you need! If the part you require isn’t available, get in touch with the team who are always happy to assist and go the extra mile to source the parts you need. n

POPULAR BRANDS:

MDS Battery www.mdsbattery.co.uk

Mecatecno UK www.mecatecno.co.uk

Media Links Online www.medialinksonline.com

Merlin Motorcycle Clothing 01543 270299 info@merlinbikegear.com www.merlinbikegear.com

Merton College www.south-thames.ac.uk

Michael Brandon 01450 373333 sales@gobrandon.com www.gobrandon.com

Midwest Marketing 01527 574422 Info@rayven.co.uk www.midwestmarketingltd.co.uk

Milenco www.milenco.com

Mito UK www.mito.uk.com

MK Battery www.mkbattery.com

Mode Performance www.modeperformance.co.uk

Modeka International GmbH www.modeka.de

Mooof NV www.mooof.eu

Meta Trak 0203 332 0121 info@metatrak.co.uk www.metatrak.co.uk

Metisse Motorcycles www.metisse-motorcycles.com

Metmachex Engineering www.metmachex.net

Metzeler Tyres www.metzeler.com

Mewa Distribution www.peugeot-motocycles.co.uk

Micheldever Tyre Services 01926 930057 motorcycle.specialist@micheldever.co.uk www.micheldeve.co.uk

Michelin UK PLC www.michelin.co.uk

Moore Speed Racing www.moorespeedracing.co.uk

Morgan Carbtune www.carbtune.co.uk

Morris Lubricants www.morrislubricants.co.uk

MMotohart (UK) www.motohart.com

Motomecca Spares www.motomeccaspares.com

Motorcycle Auction Search www.motorcycleauctionsearch.com

Motorcycle Direct www.motorcycledirect.co.uk

Motorcycle Monthly www.morebikes.co.uk

Motohaus Powersports Limited

Motohaus 01256 704909   sales@motohaus.com  www.motohaus.com

MotoMondo 01429 650555 www.motomondo.com

MotoNovo Finance 0330 128 1730 dealerservices@motonovofinance.com www.motonovofinance.com

Motoport (UK) www.motoport-mc.co.uk

Motorcycle News 01733 468000 phil.martin@bauermedia.co.uk www.bauermotorcycling.com

Motorcycle Parts Network www.motorcyclepartsnetwork.co.uk

Motorcycle Sport and Leisure www.mslmagazine.co.uk

Motorcycle Storehouse www.motorcyclestorehouse.com

Motolug www.motolug.com

Motolux www.highwayhawk.com

Motorcycle Accessories www.mcaleicester.co.uk

Motorcycle Action Group www.mag-uk.org

Motorcycle Trade Expo 01237 422660 info@motorcycle-expo.com www.motorcycle-expo.com

MotorcycleRaceParts www.motorcycleraceparts.co.uk

Motoverde 02477 679947 info@motoverde.com www.motoverde.com

Motrac Racing www.motrac-racing.com

Muc-Off 01202 307799 sales@muc-off.com www.muc-off.com

Multirole Development Engineering www.audicator.com

Mutt Motorcycles www.muttmotorcycles.com

Motorex 01394 604040 sales@bickers-online.co.uk

Move Motorcycles 03330 501397 quotes@movemotorcycles.co.uk www.movemotorcycles.co.uk

MV Agusta Motor Spa www.mvagusta.com N

National Bike Tyres www.nationalbiketyres.co.uk

National Motor Museum Beaulieu www.beaulieu.co.uk

Nexx Helmets www.nexx-helmets.com

NGK Spark Plugs UK www.ngkntk.com/uk

Nikwax Waterproofing www.nikwax.com

Nitron Racing Shocks www.nitron.co.uk

NJB Shocks www.njbshocks.co.uk

Norman Hyde www.normanhyde.co.uk

Norton Motorcycles www.nortonmotorcycles.com

Orange Imports www.orangeimports.co.uk

OOakmain www.oakmain.co.uk

Oakwood Textiles www.oakwood-textiles.co.uk

Oberon Performance www.oberon-performance.com

Öhlins Distribution & Test Center www.ohlins.eu

Oset Bikes www.osetbikes.com Osram www.osram.co.uk

OSX www.osxbikerfashion.co.uk

One Industries Europe www.oneindustries.com

Paaschburg & Wunderlich www.pwonline.de

Paf Systems www.pafsystem.com

MTS are one of the largest motorcycle tyre distributors in the UK bringing businesses:

Specific focus on motorcycle with ability to offer specials

Carrying in excess of 1500 product lines

Eurogrip House Brand Market leading Premium Brands

Rewards through Bespoke Brand Programmes

24-hour access to stock availability, pricing and technical information

Network of 25 warehouses Free next day delivery, location dependant*

*FOC to most UK destinations check to see if carriage applies

Peugeot

Piaa

01422 358 525 | david.moffat@pib-insurance.com

RRace FX www.racefx.com

Race Products www.race-products.co.uk

Racebikebitz www.racebikebitz.com

Reevu www.reevu.com

Regina International UK www.regina.it

Reivers Wholesale www.reiversonline.com

Renntec www.renntec.com

Renthal www.renthal.com

Racing Planet 01384 265356 trade@racing-planet.co.uk www.racing-planet.co.uk

Ram Mount UK www.ram-mount.co.uk

Ramair Filters UK www.ramair-filters.co.uk

Rapid Moto Distribution www.rapid-moto.com

RBP www.rbpagency.com

Reactive Suspension www.reactivesuspension.com

Real Rider www.realrider.com

Red Fox www.red-fox.com

Red Wing Shoe Company www.redwingshoes.com

Redline Motorcycles Ltd www.ktm4u.co.uk

REV’IT! Sport Intl. B.V. www.revitsport.com

Revvi www.revvi.co.uk

Rhino Goo www.rhinogoo.co.uk

Ride Magazine www.ride.co.uk

Riders Offshore www.ridersoffshore.com

Rieju 01429 650555 www.motomondo.com

Rip n Roll Systems www.ripnroll.co.uk

Rizoma www.rizoma.com

Scorpion Redpower Ltd www.scorpion-exhausts.com

Scott Leathers www.scottleathers.co.uk

SCOTT Sports www.scott-sports.com

Scottoiler www.scottoiler.com

Sealey Group www.sealey.co.uk

Selectamark Security Systems Plc www.selectamark.co.uk

Seton Tuning www.seton-tuning.com

Shell UK Oil Products www.shell.co.uk

Shop Offshore www.racevisors.co.uk

Sigma Performance www.sigmaperformance.com

Silence UK www.silenceuk.com

Simpson Detour www.side-design.co.uk

Sinnis Motorcycles www.sinnismotorcycles.com

Skid Bike www.skidcar.co.uk

Skidmarx UK www.skidmarx.co.uk

Skyrich Batteries www.skyrichbatteries.co.uk

Smartwater Europe www.detertech.com

Sorrymate.com www.sorrymate.com

Spada Clothing www.spadaclothing.co.uk

Spares Unlimited www.sparesunlimitedshop.com

SPARX Racing www.sparxracing.eu

Specialised Covers www.specialisedcovers.com

Speedway Motorcycles www.speedwaymotorcycles.co.uk

Speedycom Performance www.speedycom.co.uk

Spidi UK www.spidi.com

Sportouring www.sportouring.com

Sprint Manufacturing www.triumphparts.co.uk

Staniforth

01422 358 525 | david.moffat@pib-insurance.com www.pib-insurance.com/bikedealer

The Bike Insurer www.thebikeinsurer.co.uk

The Carbon King www.the-carbon-king.com

The Motorcycle Organisation Warranty Division 03330 155214 Sales.support@tmo.co.uk www.tmo.co.uk

The National Motorcycle Museum www.nationalmotorcyclemuseum.co.uk

TranAm 01425 620580 sales@tranam.co.uk www.tranam.co.uk

Trelleborg www.mitas-moto.com

0117 971 9200 info@thekeycollection.co.uk www.thekeycollection.co.uk

@TheKeyCollection @WeiseClothing @Weise_Clothing

It’s eazy-peazy – just call your one-stop shop!

SEE PAGE 68

The Tool Connection www.toolconnection.co.uk

Tom Tom Rider www.tranam.co.uk

Tomos GB www.tomosgb.com

Torque Bike Insurance www.onebroker.co.uk/torque

Torque Leader www.gedore-torque.com

Touratech www.touratech.co.uk

Tracker Network UK www.tracker.co.uk

Trail Riders Fellowship (TRF) www.trf.org.uk

Trakm8 www.trakm8.com

Tri-Sphere www.tri-sphere.co.uk

Trials & Motocross News www.tmxnews.co.uk

Triumph Motorcycles www.triumphmotorcycles.co.uk

True Track Software www.truetracksoftware.com

TRW www.trwmoto.com

TTS Performance Parts www.tts-performance.co.uk

Tucano Urbano www.tucanourbano.com

Two Wheel Centre www.twowheel.co.uk

TWS GB www.twsgb.co.uk

Tyre Link UK www.tyrelinkuk.co.uk

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