Design Activity with Coles Gift Cards Last term 25 Year 8 boys who were studying design in CDT completed a focus group task for Coles while at the same time gaining valuable insights into the design process. The group looked at potential images for use on the Coles 2015 Christmas Gift Cards. Year 8 parent Amanda Farrell is the Gift Card Manager for Coles and was key in setting up this opportunity. Because of their age, the boys focussed on the teen mood-board images. The class divided into groups to review gift cards used in previous years to get a feel for what the final product might look like. They then looked through pages of
Will Brydon-Waldren, Charlie Moore and Felix Flockhart enjoy checking out previous gift cards.
new images and selected their favourite from each page. Once all of the sheets had been viewed the boys selected their favourite two images overall. There were a few very popular choices and we look forward to seeing if one of these pictures ends up on the Coles Gift Cards this Christmas. Thanks to Amanda Farrell for helping to organise this initiative and also to her son George Farrell who helped run the focus groups. WINTER 2015 17