THE ONE FOR YOU
when
EXPERTISE MATTERS
If you are considering selling your property and looking for the best representation, look no further. Briggs Freeman Sotheby’s International Realty is comprised of industry-leading, local real estate experts who are backed by a prestigious 281-year-old brand with a legacy of selling life’s most prized possessions.
Synonymous with luxury, our brand will elevate your property to the prominence it deserves – turning heads and attracting unmatched attention.
When choosing to sell your property, why settle for anyone other than the best?
LOCAL LEADERS trusted
Since 1960, our brokerage has been serving buyers and sellers at all price points. From offices in bustling neighborhoods and cities across North Texas, our reach covers a variety of different regions, and our team provides a wealth of local expertise. Regarded for our integrity, professional service and community leadership, we produce extraordinary results by leveraging proprietary global marketing, cutting edge digital strategies and unrivaled access to the most engaged and motivated global clientele.
1960
Founding year of Briggs Freeman Sotheby’s International Realty
$2.4 billion
Sales volume in 2024, our 11th consecutive year of multibillion-dollar total sales
400
Number of expert real estate advisors across North Texas with Briggs Freeman Sotheby’s International Realty
#2
Our sales ranking among Sotheby’s International Realty affiliates in Texas on the prestigious Real Trends list of the Best Brokerages in the United States
Top 30%
Our position within all Sotheby’s International Realty affiliates ranked on the prestigious Real Trends list of the Best Brokerages in the United States
connect to the
GLOBAL MARKET
In North Texas, the buyer of your property may come from down the block, across the country or from overseas. When choosing a firm to represent the sale of your property, don’t settle for a firm that doesn’t have reach beyond the region.
At Briggs Freeman Sotheby’s International Realty, International is our middle name. Our team is uniquely connected to the global real estate marketplace, linking your property to prospective buyers worldwide. Our unparalleled network of more than 26,000 best-inclass experts work together to meet your needs and to exceed your expectations.
Our unique blend of global, national and local expertise creates one-of-a-kind exposure for your property.
1,100
Offices worldwide
26,100
Global real estate advisors
84 Countries and territories
$157 billion
Global sales volume
powered by an
ICONIC BRAND
Over the last two centuries, the Sotheby’s auction house has built an iconic reputation with unparalleled prestige. Today, Sotheby’s International Realty builds on that legacy by offering the same elevated standards and exemplary service.
We harness the global power of the Sotheby’s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
When the iconic Sotheby’s brand is seen on the sign at your home, it commands attention and elevates your property – because consumers around the world instantly recognize that our brand stands for excellence.
UNRIVALED EXPOSURE
We make your listing easy to find online with our award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography and inviting virtual tours.
As soon as your property premiers on sothebysrealty.com, it is also launched across a variety of leading websites around the world and boosted with social media campaigns, maximizing reach and exposure.
65 million
Sotheby’s International Realty video plays in 2024
1.2 million
Sotheby’s International Realty social media followers
33 million Annual visits to sothebysrealty.com
Award winning
sothebysrealty.com voted as People's Voice winner at the 25th Annual Webby Awards
We syndicate your property to top media partners across the globe
REFINED MARKETING crafting
At Briggs Freeman Sotheby’s International Realty, we drive more eyes to your listing with best-in-class marketing. Our in-house Marketing team delivers top-notch marketing strategies, ranging from targeted social media campaigns to print and digital advertising campaigns with both local and international media partners. Whether it be a printed booklet or a digital campaign, every facet of marketing that your property will receive will be bespoke and luxurious – as to be expected of the Sotheby’s brand.
WHITE GLOVE SERVICE providing
In our region, only one real estate brand delivers a signature standard of service designed to elevate your property as one of its own. At Briggs Freeman Sotheby’s International Realty, luxury is not a price point but rather a level of service. That’s why we’re pleased to offer White Glove, an exclusive suite of real estate services designed to make the process of buying and selling a home a delight.
From strategic home renovations and home staging to furniture consignment and title services, White Glove offers buyers and sellers a seamless real estate experience designed to provide value at every stage.
Our services include:
Staging, moving, renovations, insurance title services, financing and more
ADVERTISING PARTNERS leveraging our
At Briggs Freeman Sotheby’s International Realty, we have an in-house Marketing team with the capability of launching your property with one-of-a-kind advertising campaigns. Those capabilities can be both hyper-local or globally focused – from digital ads targeting social media audiences across the area, to exclusive advertising placements in the most significant media publishers around the globe – such as Architectural Digest, The Wall Street Journal, Financial Times and more. We also have the unique ability to advertise directly to clients of the Sotheby’s auction house.
Your advisor's strategy may include advertising your property in some of the most in-demand publications and media outlets.
defining
PRICELESS LUXURY
We believe that luxury is not defined by a particular price. Instead, we view luxury as the level of expertise and service that is experienced when working with us. Our brand’s reputation may lead you to believe that the majority of our sales are in the upper echelons of the market; however, 71% of the properties we represent are priced below $1 million.
Regardless of price, our clients benefit from the firm’s global reach, powerful marketing and unmatched professional service.
we are the
# 1 MOST PROFILED BRAND
As the #1 most profiled luxury real estate brand in the news, Sotheby’s International Realty leads the conversation. Our brand’s award-winning press office and PR efforts position us as a powerhouse in luxury real estate. When a property is well suited for media coverage, our reputation becomes your advantage – with no other brand better situated to garner press exposure.
the power of
MARKET INSIGHT
In today’s dynamic real estate market, knowledge is power. Whether you are buying or selling, staying well-informed with the latest market data is one of the most effective ways to make wise decisions. From global real estate trends to hyperlocal market data, our brand analyzes market conditions and equips our clients with powerful data and insight.
PRIVATE & AUCTION alternative approaches
There is more than one way to sell a property. While the vast majority of our properties benefit from being discoverable on the region’s multiple listing service (MLS), we also offer alternative methods to selling a property — including through our Private Listings platform and Sotheby’s Concierge Auctions
If you and your advisor determine that an off-market sale is the best option for your property, we have tailored solutions. With our Private Exclusives strategy, your property will not be placed in the MLS nor found on real estate websites. Instead, it will be discreetly marketed within our privatelisting platform we use to share listings with advisors and select buyers.
Another alternative we offer is Sotheby’s Concierge Auctions, the leading global luxury real estate auction marketplace, with one of the most comprehensive databases of property connoisseurs. The Sotheby’s brand is known worldwide for its sales of fine art, antiques, fashion, jewelry, cars and more to high-net-worth individuals. It is also a valuable option for certain properties. Auctioning a property can accelerate the completion of a sale to as little as 60 days.
850,000+
Clients and ultra-high-net-worth individuals within Sotheby’s Concierge Auctions' proprietary database
$159 million
Sotheby’s Concierge Auctions set the national record the highest-priced home sold at auction ever.
3 to 7
Average number of bidders for Sotheby's Concierge Auctions properties
Briggs Freeman Sotheby's International Realty private listing platform
PATH TO SUCCESS the proven
Together, we will follow a seamless path to success. Allow us to simplify the process, provide invaluable guidance and ensure you are well-informed and supported at every step along the way.
1
Prepping for Market
To maximize the value of your property, we will work together to determine potential cosmetic improvements, renovations and/or staging plans. Then we'll leverage our bestin-class photographers and videographers to showcase your property in the very best light.
3
Strategic Marketing
We will build a customized marketing plan that is tailored to reach the most relevant and qualified buyers through digital, social media and print advertising.
5
Showings and Open Houses
We will determine how showings and open houses fit into the marketing and selling strategy, and will work with you to facilitate them and provide feedback from prospective buyers along the way.
2
Pricing Strategy
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price.
4
Launching Your Property
This is the big day, when we announce your listing to the world. Your property will make its debut on sothebysrealty.com and briggsfreeman. com, and then syndicate to the top real estate and media websites across the globe.
6
Closing the Transaction
From negotiating offers to navigating inspections and paperwork, we will guide you through every step of the closing process. Our priority is to give you a smooth and seamless transaction.
For 65 years and counting, real results in real estate.
At Briggs Freeman Sotheby's International Realty, excellence is our benchmark – with an unwavering commitment to upholding the highest standards of integrity, professional service, expertise and community leadership.
© Briggs Freeman Sotheby’s International Realty. All Rights Reserved. The Sotheby’s International Realty trademark is licensed and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. Briggs Freeman Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. All offerings are subject to errors, omissions, changes including price or withdrawal without notice.