Design By Brett Diese
01 BRAND STATEMENT & ATTRIBUTES
STATEMENT ATTRIBUTES
gulp strives to build a healthier bridge between carbonated drinks, energy drinks, and caffeine, offering a refreshing solution to kickstart your morning. gulp has carefully incorporated a formula that delivers the same satisfying fizz as traditional carbonated drinks but with a healthier approach. By using flavors such as Morning Boost, Strawberry Daybreak, Blueberry Power, and Electrify Orange, gulp ensures that flavorful options energize your day while staying mindful of your well-being.
Refreshing
Maintains the fizzy essence of carbonated drinks while ensuring that it meets health-conscious needs.
Health-Conscious
Prioritizes a healthier approach by reducing caffeine and promoting well-being
Energizing
Flavorful options are incorporated as a way to kickstart your morning
Flavorful
Offers a diverse range of flavors that emphasizes boldness and variety.
Modern
Utilizes a contemporary approach on carbonated drink branding.
02 IMAGE RESEARCH
03 CONCEPT DEVELOPMENT
EVOLUTION OF GULP
In developing my concept, I explored any possible solution emphasizing soda without being too literal. I explored different typographic solutions within my sketches, coming up with various words that describe soda and how people might characterize it.
I embraced ideas that, at first, might seem unconventional when first sketched out—i.e., breaking up some of the letters so they feel like ‘fizz’ or elevating the letters so they feel ‘bubbly. These ideas have assisted me in coming up with a preppy, friendly mark that gives off the essence of bubbly soda.
WORD LIST
• Fizz
• Pop
• Bubble
• Sparkle
• Soft
• Gulp
First inital sketches—my goal for these was to try to characterize these words in terms of how they relate to soda by strictly using typography. Approaches include breaking up letters, elevating the letters, and interlocking the letters.
Sketch and digital explorations
Gulp wordmark exploration
04 BRAND ASSETS
COLOR PALETTE
TYPOGRAPHY
Montserrat Bold
Montserrat Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Headline Body
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
#f29e2e
#81c3f2
#ff3147
#ff8d21
APPLICATIONS
06 FUTURE PLANS
OVERVIEW
In the future, I want to expand gulp further to what I have now. I want to explore how I can utilize motion design, social media, and out-of-home advertising in order to get a sense of what the brand looks like in more of a commercial light. Especially motion, as it can be used in social media and out-of-home advertising, I would like to animate the logo to emphasize gulp’s standards and attributes. I want to expand this brand where I design other applications, such as a delivery truck and a cooler design, to get a sense of what the brand would look like in a commercial light.
Motion Design Concept: the U moves upwards in a very flowy way, while the rest of the letterforms start to emerge in the same format. The U is supposed to represent an Adam’s apple so the background noise will be someone gulping.
