Design By Brett Diese
01 BRAND STATEMENT & ATTRIBUTES
STATEMENT ATTRIBUTES
Aether Airlines is about elevating air travel, keep modern, and sleek. The name “Aether” comes from Greek mythology, where Aether is considered the god of the upper air, the pure, bright atmosphere that only the gods could breathe. Aether Airlines creates a sense of clarity, lightness, and boundless possibilities. It’s not just about flying—it’s about taking the experience to new heights with a premium, innovative, and trustworthy approach. Aether Airlines is here to make every journey feel effortless and inspiring, connecting travelers to the skies in a way that feels almost divine.
Sleek
Clean, modern, and sharp, just like the brand’s vibe
Innovative
Always pushing forward with new ideas and smarter designs
Aspirational
Dreaming big and reaching for the skies
Trustworthy
Reliable, solid, and there for you
Celestial
Inspired by the skies and that feeling of lightness and possibility
02 IMAGE RESEARCH
03 CONCEPT DEVELOPMENT
EVOLUTION OF AETHER AIRLINES
In developing my concept, I wanted to explore the physics of flight, the wings of an airplane, and whimsical elements to ensure that I keep my brand consistent with my initial brand statement. I explored various approaches, such as working with the letter A, exploring different line weights, and, overall, exploring unconventional marks that led me to create my final mark.
First initial sketches—my goal was to explore different marks related to my brand statement. I wanted these marks to relate to traveling, flying, and the physics of flight whimsically through various approaches. I explored drawing lines to explore the movement and flow to visualize the overall experience of flying.
AETHER AIRLINES
AETHER AIRLINES
ae ther airlines AETHER AIRLINES
ae ther airlines
04 BRAND ASSETS
AETHER AIRLINES
COLOR PALETTE
TYPOGRAPHY
Headline Body
Pangram Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
PP Neue Montreal
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
PATTERN
#195093
#eaba6a
#c73e4c
APPLICATIONS
06 FUTURE PLANS
OVERVIEW
Overall, I feel this may be one of my strongest projects I have executed during my time in the Visual Communication Design major at Montclair State. I was able to take on a daunting, and intimidating task of designing a fictitious airline, and I feel very proud of what I had created. However, I feel ready to take this project on a more deeper level. First, I would like to explore more stationery elements like business cards, letterheads, and boarding passes.
Furthermore, I would like to expand on this project even further. I would like to explore motion, UI/UX, and interior design. For motion, I would like to animate the logo—not sure how exactly I would do it just yet—however, I would like the animation to be very whismical yet very sleek.
As far as UI/UX goes, I would like to design an app and website to make it easier for people to buy tickets and to check in. Nowadays, a lot of people use primarily their phone when it comes to buying tickets and checking in, so I feel that designing an accessible app and website would be very useful.
Finally, for interior design, I would like to envision what the inside of the airplane would look like. In what ways might it look different compared to other plans? To what extent might stand out about the interior design? Just some basic yet open-ended questions I have been thinking about when working on this extensive project.
Unfortunately, I wasn’t able to explore all of these applications this semester, however, I would like to start exploring them during these next 2 years as I would like to expand this project even more.