Home Sellers Guide 2025

Pre-Listing Information Package Including my exclusive 200 Step Action Plan, information about my team of professionals, and more.

20551 N Pima Rd, Suite 200 Scottsdale, AZ 85255 480.401.2330 NorthValleyGuaranteedSale.com

Bret Ceren MBA/Associate Broker Bret@PlatinumLivingRE.com

A personal message from Bret Thank you for the privilege of providing you this information, as well as the consideration and possible opportunity to serve you in the sale of your home. If you have any questions, please do not hesitate to ask. Once you’ve had an opportunity to review the information in this packet, I’d like to meet with you and discuss how I may be able to help you meet your goals. Thank you, again. I look forward to talking together soon.

MISSION STATEMENT & CORE VALUES

It is the mission of The Macklin Group and its associates to provide the highest quality, innovative, and exceptional real estate services available anywhere in the Scottsdale/Phoenix area.

Our clients’ needs always come first. We will strive to always provide value far in excess of our clients’ expectations. Our goal is mutual respect and long term relationships that are beneficial to all parties.

Our operation is a great place to work and do business. We are positive, helpful, and enthusiastic at all times - always focusing on solutions, not challenges. We take care of business first and foremost but have fun and enjoy ourselves in the process.

We run a clean, organized, and efficient operation. We always adhere to the highest standards of integrity and ethical business practices.

We constantly strive to create, develop, as well as implement new ideas and strategies that will benefit our clients. We seek continuing education in all aspects of our business to increase the level of services we offer our clients.

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Honesty & Integrity at all times and in all situations.

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Continually improve our services to exceed our clients’ expectations.

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Create and nurture a fun, exciting, creative, and productive work environment. Tirelessly pursue personal and team growth while reaching well-formulated goals.

Why List With Bret?

My family and I have lived in Phoenix since 2010; we live, work, play, shop, serve and go to school in these communities. Over that time, it has been my pleasure to establish fantastic relationships and serve many people with their real estate goals; most of the work comes from referrals - if my clients aren’t satisfied with the results, neither am I; customer satisfaction is a top priority for me, and being able to help others they know comes as a result. Check out my reviews at www.WhyWorkWithBret.com.

The experiences I’ve had in marketing, finance & operations & my family’s military background helped shape my core values of service, respect. trust, excellence & results; these are paramount to help you accomplish your real estate goals. My trademarked systems, processes & strategies guarantees my clients’ satisfaction & success. My work for my clients has been featured on The American Dream TV, Fox10 Phoenix, Cox7, Cox4, AM 960 The Patriot, & KFNX 1100, among others.

Your Home Sold GUARANTEED at a Price and Time frame Acceptable to You or I Will Buy It! For more information on my exclusive Guaranteed Satisfaction Program visit www.NorthValleyGuaranteedSale.com and Start Packing!*

5 BIG REASONS TO CALL BRET AT 480-401-2330 TO SELL YOUR HOME TODAY:

WE SELL HOMES FOR MORE MONEY. 99.35% (US) VS 98.06% (AVERAGE)

WE SELL HOMES IN LESS TIME. TYPICALLY 19 DAYS OR LESS - 70% FASTER THAN AVERAGE

WE ARE MORE SUCCESSFUL. 91% OF OUR LISTINGS SELL VS 78% OF THE AVERAGE LISTINGS

WE SELL MORE HOMES. 3X MORE THAN THE AVERAGE AGENT AND MORE THAN OVER 90% OF ALL AGENTS

WE HAVE BUYERS. OVER 19,517 OF THEM LOOKING FOR HOMES!

200 Step Action Plan to get your home sold faster

1. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.

2. Research property’s ownership and deed type.

3. Research property’s public record information for lot size & dimensions.

4. Research and verify legal description.

5. Research property’s land use coding and deed restrictions.

6. Research property’s current use and zoning.

7. Verify legal name(s) of owner(s) in county’s public property records.

8. Research sales activity for past 6-18 months from MLS and public records databases.

9. Research “Average Days on Market” for property of this type, price range, and location.

10. Research competitive properties that are currently on the market.

11. Research competitive properties that have been withdrawn.

12. Research competitive properties that are currently under contract.

13. Research expired properties (properties that did not sell during their time on the market).

14. Research competitive properties that have sold in the past six months.

15. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.

16. Research the previous sales activity (if any) on your home.

17. Download and review property tax roll information.

18. Prepare “Comparable Market Analysis” (CMA) to establish fair market value.

19. Obtain and verify accurate methods of contacting you.

20. Gather information to help assess your needs.

21. Review current title information 22. Measure interior room sizes.

23. Confirm lot size of certified survey, if available.

24. Obtain copy of floor and pool plans, if available.

25. Review current appraisal, if available.

26. 26. Identify Home Owner Association manager, if applicable.

27. Home Owner Association fees, if applicable.

28. Verify security system, current term of service and whether owned or leased.

29. Verify if you have a transferable Termite Bond.

30. Ascertain need for lead-based paint disclosure.

31. Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled.

32. Compile list of repairs and maintenance items.

33. Prepare showing instructions for buyers’ agents and agree on showing time window with you.

34. Assess your timing.

35. Assess your motivation.

36. Assess your immediate concerns.

37. Ask you questions about the property and yourselves to learn how to better serve and provide helpful information, if needed.

38. Discuss your purchase plans and determine how Platinum Living Realty can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location.

39. Determine how quickly you need to move.

40. Obtain information that will help us prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, Solar Panels, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe for the property?

41. Prepare you by asking you to gather home information: to have copy of deed, current tax bill, copy of a survey, copy of your title policy available (this could potentially save you money if you purchased less than three years ago).

42. Obtain one set of keys, which will be inserted in the lock box.

43. Perform Interior Décor Assessment.

44. Review results of Interior Décor Assessment and suggest changes to shorten time on market.

45. Perform exterior “Curb Appeal Assessment” of subject property.

46. Review results of Curb Appeal Assessment with seller and provide suggestions to improve saleability.

47. Give you an overview of current market conditions and projections.

48. Provide Home Audit to discuss constructive changes to your home to make it more appealing, to show exceptionally well, and help it to yield the greatest possible price to an interested buyer.

49. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e.lighting, soft music, etc.)

50. Review and explain all clauses in Listing Agreement (and addendum(s), if applicable).

51. Enter your name, address, phone number, and email address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property.

52. Compile and assemble formal file on property.

53. Present Comparable Market Analysis (CMA) results to you, including comparable prices of sold, current, and expired listings.

54. Offer pricing strategy based on professional judgment and interpretation of current market conditions.

55. Assist you in strategically pricing home to enable your home to show up on more MLS Searches.

56. Discuss goals with you to market effectively.

57. Discuss and present strategic master marketing plan.

58. Explore method of pricing your property below comparable value to bring the most buyers to your property quickly.

59. Present and discuss the Platinum Living Realty’s Program to market your home most effectively and bring the most buyers to you in the shortest amount of time.

60. Explore the option of marketing your home with an incentive of buying down points on the buyer’s loan; potential results are: you retain a higher agreed upon price (which results in more proceeds to you) and the buyer saves on monthly payments and a tax credit.

61. Prepare an equity analysis to show you expenses, closing costs and net proceeds.

62. Explain the use of the Seller’s Property Disclosure Statement that you will complete, which will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.

63. Take full color digital photographs of the inside and outside of your home for flyers, advertisements and Internet marketing.

64. Set up Home Warranty, if you choose, to protect your home during listing period and for 12 months after the sale to reassure buyer of the quality of your home.

65. Install hi-tech lock box to allow buyers and their agents to view your home conveniently but not compromise your family’s security.

66. Write remarks within the MLS system specifying how you want the property to be shown.

67. Prepare showing instructions for buyers’ agents and agree on showing time window with you.

68. Prepare detailed list of property amenities to have readily available at your home, to include in Marketing Booklet and assess market impact.

69. Prepare MLS property Profile Sheet.

70. Proofread MLS database listing for accuracy - including proper placement in mapping function.

71. Enter property data from Profile Sheet into MLS Listing Database.

72. Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area.

73. Input listing into the MLS with digital photos of the interior and exterior of your home allowing buyers and agents to view pictures when narrowing down homes they will actually tour.

74. Add property to Platinum Living Realty’s Active Listings list; provide information in office for Realtors® when potential buyers call for details.

75. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet.

76. Explain marketing benefits of Home Owner Warranty with you.

77. Assist you with completion of Home Owner Warranty application.

78. Submit Home Warranty application for conveyance at the time of sale.

79. Provide you with a Personal Customized Services sheet to explain specific marketing available for your property.

80. Provide you with a personalized Advertising Questionnaire for your input in verbiage for advertisement.

81. Review Platinum Living Realty’s Full Service Marketing System and the benefits provided, resulting in the rapid sale of your property.

82. Offer Realtor® tour, if applicable, to provide you with professional feedback and additional ways to best promote your home.

83. Offer a Broker’s Open, if applicable, to promote your property to local Realtors® and their customers, to maximize showings.

84. Create advertisements with your input, including information from Personalized Advertising Questionnaire.

85. Prepare mailing and contact lists.

86. Create, order, and mail Just Listed Postcards to promote the value of your home over others on the market.

87. Create, print, assemble, and mail compelling flyers to hand deliver and/or mail to target customers, to stimulate interest in your home.

88. Advise Network Referral Program of listing.

89. Provide marketing data to buyers coming from referral network.

90. Create a marketing property brochure of features and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room.

91. Prepare copies of Seller’s Disclosures and Home Owner’s Disclosures to be placed in your home to be available for buyers; these are to be included in a contract.

92. Create a custom “Home Marketing Book” to be placed in your home for buyers & buyer’s agent to reference home features, area map/lot map, floor plan (if available), tax information, andother possible buyer benefits. This makes your home stand apart in the buyer’s mind long after they have left your property.

93. Deliver “Home Marketing Book” to your property and display in prominent location for buyer’s easy access.

94. Respond within 15 minutes of immediate page from the Internet through our exclusive Lead Router program, which is a highly effective way to communicate with buyers who are interested in your property.

Over 84% of all inquiries come from the Internet.

95. Convey all price changes promptly to Internet real estate sites.

96. Capture feedback from Realtors® after all showings.

97. Place regular weekly update calls or emails to you to discuss all showings, marketing, and pricing.

98. Research weekly current laws, interest rates, and insurance conditions as it relates to the housing industry, and specifically how it impacts the sale of your property. Notify you of any conditions promptly.

99. Notify you immediately of any offers, potential offers, or needs.

100. Discuss feedback from showing agents with you to determine if changes will accelerate the sale.

101. Search the MLS system for Realtors most likely working with Buyers that are looking for a home similar to yours, then fax or email copies of your home listing information for them to review immediately.

102. Maximize showing potential through professional signage. Platinum Living Realty has one of the most recognizable logo and trademark in Maricopa county.

103. Install Platinum Living Realty sign in front yard when allowed by Home Owners Association.

104. Market your home on the following internet sites: Realtor.com, Trulia, Yahoo, Google, Front Door, New York Times, Zillow and over 350 other sites!! We are the exclusive Realtors® for PhoenixHomeInfo.net for all of Maricopa county. This produces additional potential customers for you.

105. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all applicable websites.

106. If Open House is to be held, arrange for social media advertising to be held before Open House to maximize number of customers.

107. Target market to determine who the most likely buyer willing to pay the highest price will be.

108. Discuss marketing ideas with “Mastermind” group of top Realtors from across the country.

109. Deliver copies of advertisements of your home to you for your review.

110. Distribute Video Flyer to all 2000 agents in the local area.

111. Use other marketing techniques; such as offering free reports to multiply chances of buyers calling in, discussing, pre-qualifying for and touring your home.

112. Help you to prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.

113. Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home.

114. Advertise home to my VIP Buyers as well as all qualified buyers in my database.

115. Distribute flyers to all 2000 agents in local area. Promote your home by distributing flyers to local lenders and potential buyers who are relocating to our area.

116. Promote the benefits of your property to all 2000 agents in the local area, and update them on any changes so they may convey enticing information to their buyers.

117. Deliver copies of marketing materials of your home to you for your review.

118. Promote your home to top Realtors in other areas.

119. Log in all home showings to keep record of marketing activity and potential purchasers.

120. Follow up with all the agents who have shown your home, via email or personal phone call to answer questions they may have.

121. Send a personalized letter or postcard to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood.

122. Personally call your immediate neighborhood and surrounding neighborhood to promote the benefits of your home.

123. Prepare a weekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market homes that have sold, etc.) to keep you informed about key market conditions within your area.

124. Pre-qualify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers.

125. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.

126. Provide Open Houses with a licensed Realtor® at your request.

127. Handle paperwork if price adjustment needed.

128. Take all calls to screen for qualified buyers and protect you from curiosity seekers.

129. Receive and review all Offers to Purchase contracts submitted by buyers or buyer’s Agent to determine best negotiation position.

130. Contact buyer’s agent to review buyer’s qualifications and discuss offer.

131. Evaluate offer(s) and prepare a “net sheet” on each for you for comparison purposes, if requested.

132. Counsel you on offers. Explain merits and weakness of each component of each offer.

133. Provide Seller Property Disclosure Statement form to buyer’s agent or buyer (upon request and prior to offer being made, if possible).

134. Confirm buyer is pre-qualified by calling Loan Officer.

135. Obtain pre-qualification letter on buyer from Loan Officer.

136. Negotiate highest price and best terms for you and your situation.

137. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.

138. Fax, email, or hand deliver copies of contract and all addendums to closing title company.

139. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer’s agent.

140. Record and promptly deposit buyer’s earnest money in escrow account.

141. Deliver copies of fully signed Offer to Purchase contract to you.

142. Fax/deliver copies of Offer to Purchase contract to Selling Agent.

143. Fax copies of Offer to Purchase contract to lender.

144. Provide copies of signed Offer to Purchase contract for office file.

145. Provide copies of signed Offer to Purchase contract to Title Agency.

146. Advise you in handling any additional offers to purchase that may be submitted between contract and closing.

147. Change status in MLS to “Sale Pending.”

148. Review buyer’s credit report results—Advise seller of worst and best case scenarios.

149. Assist buyer with obtaining financing, if applicable and follow-up as necessary.

150. Coordinate with lender on Discount Points being locked in with dates.

151. Deliver unrecorded property information to buyer.

152. Order septic system inspection, if applicable.

153. Receive and review septic system report and assess any possible impact on sale.

154. Deliver copy of septic system inspection report to lender & buyer.

155. Coordinate termite inspection ordered.

156. Coordinate mold inspection ordered, if required.

157. Coordinate home inspection ordered and handle contingencies, if any.

158. Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned.

159. Follow Loan Processing Through To The Underwriter.

160. Contact lender weekly to ensure processing is on track.

161. Relay final approval of buyer’s loan application to you.

162. Coordinate buyer’s professional home inspection with you.

163. Review home inspector’s report.

164. Assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs.

165. Schedule Appraisal.

166. Provide comparable sales used in market pricing to Appraiser.

167. Follow-Up On Appraisal.

168. Assist seller in questioning appraisal report, if it seems too low.

169. Coordinate closing process with buyer’s agent and lender.

170. Update closing forms & files.

171. Ensure all parties have all forms and information needed to close the sale.

172. Confirm closing date and time and notify all parties.

173. Assist in solving any title problems (boundary disputes, easements, etc).

174. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing.

175. Research all tax, HOA, utility and other applicable pro-rations.

176. Request final closing figures from closing agent.

177. Receive & carefully review closing figures on HUD statement to ensure accuracy of preparation.

178. Review final figures on HUD statement with you before closing.

179. Forward verified closing figures to buyer’s agent.

180. Request copy of closing documents from closing agent.

181. Confirm buyer and buyer’s agent have received title insurance commitment.

182. Provide “Home Owners Warranty” for availability at closing.

183. Review all closing documents carefully for errors.

184. Forward closing documents to absentee seller as requested.

185. Review documents with closing agent.

186. Provide earnest money deposit check from escrow account to closing agent.

187. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.

188. Assist in scheduling the closing date for you and all parties.

189. Set up final walk- through of your home for buyers and their agent.

190. Coordinate closing with your next purchase and resolve any timing problems.

191. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.).

192. Have a “no surprises” closing and present seller a net proceeds check at closing.

193. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers, etc.

194. Answer questions about filing claims with Home Owner Warranty company if requested.

195. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied.

196. Respond to any follow-up calls and provide any additional information required from office files.

197. Help you relocate locally, or out of area with highly experienced Platinum Living Realty Referral agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.

198. Send letter with picture of your new home on it - delivered to 20 friends and family, providing your change of address.

199. The Macklin Group with Platinum Living Realty in Scottsdale is fast becoming the #1 choice for people to use when selling their home. You benefit from the experience and contacts that over 45 combined years brings with it!

200. Our agents are devoted, full time REALTORS® - not part time real estate agents. Our designations include GRI (Graduate of Realtor Institute). ABR (Accredited Buyers Representative). CLHMS (Council of Luxury Home Marketing Specialists). CRS (Certified Real Estate Specialists). COPE (Certified Distress Property Experts). E-Pro (Internet sales & Marketing Specialist). Your benefits include our expertise, and a wide range of market areas to promote your home.

Is there any question why we often sell homes for 99% of asking price with as little as 30 days on the market?

Compare this to the local agency averages and you can see why this “200 Step Action Plan” is so effective.

Not All Agents Are Equal

Professionals have Doctorates, Physicians have Medical Degrees, Realtors®️have DESIGNATIONS!

How can you tell if your real estate agent has the knowledge and experience you need?

Ask about their designations!

Designations mean your agent has invested their time and money to attend courses, take and pass difficult exams, and achieve specified levels of professional achievement in order to earn each Designation.

This translates into a professional with advanced degrees to assist you in protecting YOUR biggest asset!

Bret’s Designations include: -LUXE Luxury Listing Specialist -CLHMS (Council of Luxury Home Marketing Specialist) -Arizona Real Estate License BR655574000 -California Real Estate License DRE02229936

WHY HIRE A TEAM When it comes to buying or selling a property, having a real estate team on your side is a game changer. Not only will they always be available to take calls or show properties, but they’ll also bring a wealth of experience and expertise to the table.

When it comes time to take your largest asset to market, it is vital to have a variety of perspectives to build your specific marketing plan. As a team we build a plan just for your home and each listing is vetted through the team, which ensures we don’t have any holes in our marketing.

Our job is to get you the best deal and oftentimes that is through leveraging our combined skillsets... and NETWORKS! While we personalize our marketing approach, we systematize our approach to paperwork ensuring you always know what’s coming next.

MEET THE MACKLIN GROUP

Jay Macklin Owner/Designated Broker

Michelle Macklin Owner/Team Lead

Bret Ceren MBA/Associate Broker/Team Coach

Marty Logan Real Estate Partner

Laura Holl Real Estate Partner/Team Marketing

Will Dietz Real Estate Partner

Lynise Trice Real Estate Partner

Denise Lennick-Meier Real Estate Partner

Valerie Turley Real Estate Partner

Amber Nicoletti Transaction Coordinator

EASY EXIT LISTING AGREEMENT What is the biggest fear when you list your home with a real estate agent? It’s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. With The Macklin Group, you no longer need to worry.

The Macklin Group takes the risk and the fear out of listing your home with a real estate agent using our Easy Exit Listing Agreement.

The Macklin Group agents have strong opinions about real estate service. They believe that if you are unhappy with the service you recieve, you should have the power to fire your agent. Therefore, when you list your home through our Easy Exit Listing Agreement, you can cancel your listing with us any time.

No hassle. It’s easy!

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You can cancel your listing anytime

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You can relax, knowing you won’t be locked into a lengthy contract

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Enjoy the caliber of service confident enough to make this offer

Only one restriction applies. We ask that you voice your concern and give us seven (7) days to try and fix the problem. That seems fair, doesn’t it? If we can’t fix any concerns within the seven day period, you are free to withdraw your listing.

SUGGESTED QUESTIONS TO ASK YOUR LISTING AGENT 1. Do you work as a full-time Realtor®?

2. How many potential buyers and sellers do you talk with in a week? A month? Of those you speak with, how many actually contact you as opposed to cold calling?

3. In what ways will you encourage other Realtors® to show and sell my home?

4. What can you tell me about the real estate market in this area?

5. What price do you recommend for my home, and what is it based on?

6. What are your average days on market?

7. What is your list to sales price ratio?

8. What kind of advertising do you do? May I see some samples?

9. How often will my home be advertised, and where?

10. How do you attract buyers from outside the local area?

11. Will you prepare an informative feature sheet for my property? May I see a sample?

12. Where and how will the feature sheets be distributed, and to whom?

13. Do you have a system to follow-up with other agents and brokers so that we get valuable feedback after every showing?

14. How often, and in what way will I be kept informed?

15. Are you associated with a national referral network that refers their buyers to you and gives you the opportunity to refer me to the top agent in the town or state I may be moving to?

16. Do you have a Team to help with the details, or are you a one man/woman wonder show & do it all yourself?

17. Do you have a way to market my home through the Internet or Virtual Tours?

18. Do you have a Specific Marketing Plan designed to sell my property quickly and for top dollar? How does it go beyond placing a sign in my yard, an ad in the paper, and notifying the Multiple Listing Service?

19. May I see a copy of your last listing as it appears to other Realtors on the MLS? (Called a “Realtors Full Report”) 20. Do you have an 800# Hot-Line so that my home is marketed 24-hours a day, 7 days a week?

21. Do you have references that I may call?

22. What happens if I am not happy with your service? Do you have a 100% satisfaction guarantee policy?

Can I cancel my listing if I am not satisfied or am I locked in?

FACT On average, buyers view 12 homes before making an offer.

That means 11 other homes are competing against yours.

WHAT THAT MEANS TO YOU...

Your home will sell at the highest profit and in the quickest amount of time when all the process are applied perfectly.

If only one step is left out of the process, or is done incorrectly, your home will take longer to sell and will, quite possibly, COST YOU MONEY> Jay and Michelle Macklin know the correct process to follow to sell your home fast and for top dollar!

MUST-HAVE ELEMENTS FOR SELLING YOUR HOME

Today's market is teeming with savvy buyers, and many sellers are dipping their toes, flooding the listings.

The competition? Fierce! But fear not, together, we'll ensure your home steals the spotlight it deserves.

Your mission? Transform your home into a gleaming, picture-perfect haven—a true showstopper.

And our mission, as your dedicated real estate team, is to broadcast your home's charm to the world and secure maximum exposure.

Let’s unveil these five essential elements for a speedy sale and top-dollar returns!

01

CONDITION The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets, and paint all relate to condition. Basic rule: If we can smell it, we can’t sell it!

02

LOCATION The pricing of your home must reflect its location. The better the location, the higher the acceptable price. School districts, high or low traffic, and highway accessibility all need to be considered in determining the value of your home’s location. We cannot control the location.

03

MARKET Recession, inflation, interest rates, mortgage availability, competition, and the public’s perception of the general economy all make up the market. It may be a buyer’s market or a seller’s market. The pricing of your home must reflect the current nature of the market because we cannot influence the market. We can, however, take advantage of the market.

04

TERMS The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes. (And this is where my team of professional Affliates really shine by offering a broad, full-spectrum of mortgage products and options to both you and all potential buyers!)

05

PRICE PRICE is the #1 most important factor in the sale of your home.

PRICING CORRECTLY IMPORTANCE OF

PRICING YOUR HOME CORRECTLY

The consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket.

Price it too high, and your home will sit on the market for months, developing the reputation of a problem property (people will begin to think that there is something wrong with it).

Failure to understand market conditions and properly pricing your home can cost you thousands of dollars and cause your home not to sell, fouling up all of your plans and costing you money.

A home gets the most traffic when it is first listed so the first listing price is crucial to capturing all those buyers attention.

PROBLEMS

WITH

LISTING

TOO

HIGH

APPRAISAL If you do manage to find a buyer willing to pay a higher price you will still need to get your home appraised. if the appraisal comes back with a much lower figure, the buyer will have difficulty obtaining a loan, due to lenders not paying over market prices. Leading to your whole deal potentially falling through.

APPEAR DISTRESSED Price listed too high, and your home will sit on the market for months, developing the reputation of a problem property (people will begin to think that there is something wrong with it).

EXCLUSION Inflating the value of your home inadvertently could exclude your property from online search results to those that would be able and willing to pay the actual value of your home.

UNDERSTAND THE MARKET The first step in developing a pricing strategy is to conduct a comprehensive analysis of the local real estate market. We’ll look at the data on recent sales and current listings to get a sense of what similar properties are selling for in the area.

CONSIDER THE PROPERTIES UNIQUE FEATURES We’ll evaluate your properties and amenities to consider how they impact its value relative to comparables in the area.

CONSIDER PRICING STRATEGIES In a competitive market, pricing the property slightly below market could attract more buyers and result in multiple offers. Alternatively, if the property has highly sought after amenities or is in a highly desirable location, pricing it higher could lead to a quicker sale at a higher price.

BE OPEN TO FEEDBACK It is important to be open to feedback from potential buyers and their agents. If you’re not receiving the level of interest you had hoped for, we’ll consider adjusting the price or marketing approach to better align with market demand.

You can’t afford any “guesswork” in this critical step!

PRICING GUIDELINES

SET A REALISTIC PRICE Based on the market analysis and your properties features, we’ll set a realistic and competitive price. Keep in mind that overpricing can lead to a longer time on the market and potentially lower offers, while underpricing can leave money on the table.

BENEFITS

OF PROPER PRICING

FASTER SALE: The proper price gets a faster sale, which means you save on mortgage payments, real estate taxes, insurance, and other carrying costs.

LESS INCONVENIENCE: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper pricing shortens market time.

INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible.

EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it.

BETTER RESPONSE FROM ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent.

HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great value.

MORE MONEY TO SELLERS: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales priceand lower carrying costs.

PERCENT OF BUYERS WHO WILL VIEW YOUR PROPERTY ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE

% OF PROSPECTIVE BUYERS WHO WILL LOOK AT PROPERTY

+10%

2%

+5%

30%

FAIR MARKET VALUE

60%

-5%

80%

-10%

92%

DO NOT automatically list with the agent that gives you the listing highest price!

DRAWBACKS

OF OVER PRICING

REDUCES ACTIVITY: Agents won’t show the property if they feel it is priced too high.

LOWER ADVERTISING RESPONSE: Buyer excitement will be with other properties that offer better value.

LOSS OF INTERESTED BUYERS: The property will seem inferior in amenities to other properties in the same price range that are correctly priced.

ATTRACTS THE WRONG PROSPECTS: Serious buyers will feel that they should be getting more for their money.

HELPS THE COMPETITION: The high price makes the other homes look like a good deal.

ELIMINATES OFFERS: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property.

CAUSES APPRAISAL PROBLEMS: Appraisers must base their value on what comparable properties have sold for.

LOWER NET PROCEEDS: Most of the time, an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.

SHOWING YOUR HOME IN THE BEST LIGHT with Professional Photography You ever heard that old saying: “You never get a second chance to make a first impression”?

Well it’s true! In real estate, that first impression can be the difference between selling your home quickly and having it sit on the market for months.

When it comes to real estate photography & video, the first impression is not just about the home- it’s about the potential buyers’ initial perception of how they would feel living in the home.

When it comes to showcasing your home in its best light, the importance of professional photography cannot be overstated. While it may be tempting to rely on the convenience of cell phone photos, the difference in quality is stark.

Professional photographers possess the expertise, equipment, and keen eye for composition necessary to capture your home's most flattering angles, highlighting its unique features and creating a visually stunning representation.

Professional photographs elevate your listing to a higher standard, conveying a sense of professionalism and attention to detail that resonates with potential buyers. High-resolution images showcase the finer details of your home, from gleaming hardwood floors to intricate architectural elements, evoking an emotional connection and sparking interest.

In contrast, cell phone photos often lack the clarity, depth, and professional polish essential for making a lasting impression. Grainy images, distorted perspectives, and inadequate lighting can detract from your home's appeal, leaving buyers underwhelmed and disengaged.

Investing in professional photography demonstrates your commitment to presenting your home in the best possible light, setting it apart from the competition and maximizing its market potential. In today's visually-driven world, where first impressions are formed in seconds, the use of professional photography is not just advantageous—it's essential for attracting qualified buyers and achieving a successful sale.

CELL PHONE PHOTO

PROFESSIONAL PHOTO

EVERY LISTING PROFESSIONALLY PHOTOGRAPHED & SYNDICATED IN A VIRTUAL TOUR

CUSTOM, INDIVIDUALIZED WEBSITE SHOWCASING YOUR PROPERTY

EVERY LISTING MARKETED ON FACEBOOK – BOTH “COMING SOON” AND “JUST LISTED” WITH CUSTOM PROPERTY PAGES

MARKETING MENU

Here are many of the marketing systems available - most standard and automatic with every listing with Bret at The Macklin Group: • High Definition, Bracketed Professional Photography (Daylight or Twilight) • Aerial Photography & Videography • Virtual Tour & Flyer Creation Powered by TourFactory • Video Walkthrough of Home • Custom Home Website • Crafted Marketing Copy Highlighting the Home’s Most Attractive Features • 24 Hour Talking Ads/Text to Receive Info • Home Preview Sign Rider Marketing • Home Galas - Feature Your Property to the Most Connected Buyers’ Agents (Invitation Only) • North Valley Network - Direct Communication with Those Agents Most Likely to Bring Buyers • National High Performance Network - Direct National Engagement with Most Productive Agents • Buyers in Waiting Program - Direct Communication to Own Buyers, Past Clients & Their Networks • Online Direct Marketing - Targeted, Specific Marketing to Buyers Considering Homes Like Yours • Coming Soon & Just Listed Tailored Marketing • Luxury Platform Marketing Powered by LUXVT & Platinum Living Realty • Television & Radio Featured Segments & Advertising • Exclusive Marketing to Our Database of Over 20,000 Area Buyers In addition, consider these other services to help you through the process: • Communication Guarantee & 24 Hour Callbacks • Weekly Listing Data & Analysis Reports • Regular Market Updates - Know What Is Happening Around Your Home • Concierge Real Estate Information & Referral Program - Questions Answered, Problems Solved • Appraisal Preparation Program

FEATURING FEATURING YOUR YOUR HOME HOME ON

BRET CEREN HAS BEEN FEATURED ON

Picture this: a simple yet powerful sign rider gracing your listing sign, boldly proclaiming "Open House Every Day. Call for Times."

This clever addition serves as more than just an invitation—it's a savvy way to field

OPEN HOUSE EVERY DAY. CALL FOR TIMES.

incoming calls and engage potential buyers on their terms. Potential buyers, intrigued by the prospect of viewing your home at their convenience, eagerly reach out to inquire about available times. Each call represents a potential connection, an opportunity to engage with a motivated buyer and showcase the unique charms of your property.

By encouraging interested parties to reach out for viewing times, we create a personalized experience tailored to their schedules. This flexibility not only enhances convenience but also demonstrates a proactive approach to meeting buyer needs. Rather than waiting for a designated open house date, prospective buyers can seize the opportunity to explore your home at a time that suits them best.

Moreover, by actively scheduling showings, we ensure that each viewing is conducted with purpose and intent. This personalized approach allows us to showcase your home's unique features and address any questions or concerns directly, fostering a deeper connection with potential buyers.

So, while holding daily open houses may not be practical, leveraging this tactic to facilitate personalized showings speaks volumes about our commitment to providing exceptional service and maximizing your home's market exposure. With every call, we're one step closer to finding the perfect match for your property.

LISTING COORDINATOR Dedicated Team Support

When it comes to selling your home, every detail matters.

That's why at The Macklin Group, we've made it our mission to provide you with the utmost support throughout the selling process. With our dedicated listing coordinator you can rest assured that your property will receive the attention it deserves at every step of the journey. From crafting captivating pre-listing packages to coordinating seamless marketing strategies, our listing coordinator ensures that your home is showcased in the best possible light. With their expertise, you can sell your home with confidence, knowing that you have a dedicated professional working tirelessly to achieve the best possible outcome for you.

Discover the Advantage of Having a Dedicated Listing Coordinator -- Coordinating Vendor Services --

-- Streamlining Seller Transactions --

The listing coordinator takes charge of obtaining vendor

The listing coordinator seamlessly assists in all aspects of

estimates and scheduling essential services such as

seller transactions, ensuring a smooth journey from initial

cleanings and repairs for homes preparing to be listed. Our

contact to the finalization of purchase agreements. By

proactive approach ensures that properties are in prime

taking charge of administrative tasks, they enables real

condition to attract buyers.

estate agents to focus on what they do best: selling homes.

-- Providing Support During Showings --

-- Crafting Compelling Pre-Listing Packages --

Whether it's assisting with showings or coordinating open

Our dedicated listing coordinator is the mastermind behind

houses, our listing coordinator is always ready to lend a

captivating pre-listing packages. From gathering property

helping hand. Their dedication to ensuring a seamless

photos to conducting comprehensive market analyses, they

viewing experience reflects our commitment to client

assist in developing effective marketing strategies that

satisfaction.

showcase listings in the best light possible.

-- Meeting Deadlines with Precision --

-- Document Management Expertise --

Through meticulous planning and organization we ensure

The listing coordinator diligently manages all necessary

that all listing-related tasks are completed promptly to

documentation, from listing agreements to seller

meet deadlines. Sellers can rest assured that their property

disclosures. Their meticulous attention to detail ensures that

marketing efforts are in capable hands.

every signature is obtained and all paperwork is submitted promptly for compliance with real estate regulations.

-- Analyzing Marketing Performance -The listing coordinator compiles comprehensive viewing

-- Amplifying Online Presence --

activity reports for listing agents, providing valuable insights

Leveraging the power of social media and MLS platforms,

from MLS, Zillow, and other marketing campaigns. Their

the listing coordinator swiftly posts new listings to attract

analytical prowess helps fine-tune marketing strategies for

potential buyers. Their proactive approach not only helps

optimal results.

sell homes quickly but also enhances the overall customer experience.

-- Collaborating for Marketing Success -The listing coordinator collaborates closely with Inside Sales Associates (ISA’s) on listing marketing and pre-marketing initiatives. From circle dialing to email blasts, we ensures that every marketing effort contributes to the success of property listings.

BUYER IN WAITING The Macklin Group boasts an exclusive, cutting-edge system designed to not only attract buyers but also ensure each one receives personalized assistance in finding their dream home. Our team utilizes a proprietary system tailored to cater to the extensive pool of buyers generated by our innovative marketing strategies.

Every prospective buyer undergoes a thorough interview process to ascertain their unique preferences and requirements for a home. This valuable data is meticulously entered into our advanced computer system, which promptly generates a curated list of properties matching the buyer's criteria.

Armed with this tailored selection, buyers are presented with detailed insights into the features and benefits of each home that aligns with their needs. Furthermore, our dedicated team provides unwavering support and guidance throughout every step of the purchasing journey.

Unlike traditional agents who passively wait for buyers to come their way, we proactively focus our efforts on connecting buyers with their ideal properties. Our system empowers us to deliver exceptional service to a vast inventory of buyers, ensuring each one receives the attention and assistance they deserve.

Trust in The Macklin Group to leverage our resources and expertise to maximize the chances of a swift and successful sale.

REFERRALS & RELOCATIONS Significant portions of our buyers come from outside the local area. These are often job transfers, corporate relocations, Snowbirds looking for vacation homes, and area buyers seeking a better lifestyle.

As a member of several relocation and referral networks, we get the information on these buyers before anyone else.

This provides more potential buyers for your home, since we always try to show our own listings first to these qualified buyers!

• Senior’s Real Estate Specialist Network • Accredited Buyer Representative Network • e-PRO Internet Referral Network • Certified Finance Specialist Network • Canadian International Referral Network • Local Chamber of Commerce • RealTalk Group of Top Agents Across The Country.

CONTRACT & NEGOTIATIONS When an offer is presented on your home, you will have three basic choices in deciding how to respond.

01

Accept the offer.

02

Reject the offer.

03

Make a counter offer.

Together we will thoroughly analyze the offer and discuss its strengths and weaknesses. After a thorough review of the entire contract, we'll provide our expert recommendation, empowering you to make an informed decision on how to proceed.

This is where the expertise of a skilled agent truly shines, as the precise wording or inclusion of contingency clauses can make all the difference between a seamless transaction and potential legal complications down the line.

With our deep understanding of real estate contracts, rest assured that we have your best interests at heart. Drawing upon our extensive experience in negotiating favorable terms, we're here to safeguard your interests and ensure a successful outcome for you!

Closing is the final step in the selling process. On the day of closing, both parties sign documents, funds are dispersed, and property ownership is formally transferred to the buyer.

The deed isn’t a legal document until it has been recorded by the county recorders office. Once each party has signed, the title company will send it to record. This can take a few hours.

Depending on when the deed records, funding will follow. Some loans fund the same day, some may take up to 48 hours after recording. The home is officially closed once it is recorded. Don’t stress about the funding being immediate. The lender and title company will have the funds, it’s just a process to transfer them into your bank account.

Title Insurance Policy

Home Warranty (if agreed in contract)

Real Estate Agent Commissions

Recording Fees

Property Taxes (split with buyer)

Remaining Balance on Mortgage

Any Unpaid Assessments, Penalties, or Claims Against Your Property

CLEAR TO CLOSE

CLOSING EXPENSES FOR SELLERS CAN INCLUDE:

COMMON REAL ESTATE MYTHS... SOLVED MYTH: “The Macklin Group sells a lot of real estate. Perhaps they are too busy to pay attention to my listing.”

FACT: Just as great restaurants are always busy and superior doctors have a heavy patient load, Bret’s success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, they have assembled a team of top-notch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself.

MYTH: “A “discount” broker can do just as well and save me money.”

FACT: Successfully marketing a property in our competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, direct mail, etc. are paid for by Bret. How will a discount broker offer such a complete marketing campaign?

Does the discount broker have a team to personally tend to your specific needs? Do they have a proven track record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process?

Remember that you only actually pay a brokerage fee if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! It is interesting to note that a discount broker does not have a dominant market share in any major city in the country. The Macklin Group does!!

MYTH: “I should select the agent that suggests the highest list price.”

FACT: This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price. I don’t play any games. I provide a well researched computerized market analysis to determine the true realistic price that your home will bear in today’s marketplace. The decisions of which agent to list with, and what price to ask, are two completely separate decisions.

MYTH: “Property condition is not that important to buyers.”

FACT: WRONG! A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, in great condition, and have a reasonable asking price. Sellers that invest in necessary repairs and keep their home clean and fresh always reap the rewards!

MYTH: “Empty homes are harder to sell than occupied homes.”

FACT: Vacant homes often sell faster for several reasons but again, it all depends on condition. A vacant home that is clean, in good repair, and priced fairly, will sometimes sell fast because the rooms will appear larger without furniture and clutter, buyers can easily visualize their furnishings in the home, and most agents prefer to show vacant homes because they can go anytime without worrying about making appointments, etc.

MYTH: “Pricing a home for sale is a mysterious process.”

FACT: Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market, and because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. We utilize a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn’t mysterious either.

ABOUT YOUR SITUATION u n d e r s t a n d i n g

Your Why

y o u r

Your Plan

g o a l s

Obstacles

Why are you moving? What is the

What will you do if your home doesn't

Do you anticipate any major

deadline for needing to move by?

sell in the expected timeframe?

challenges or issues with selling your home?

Bret’s primary aim is to assist you in achieving your goals. He will prioritize understanding your unique situation when it comes to selling your home, ensuring that he tailors his approach to align with your objectives.

THINKING ABOUT SELLING? When you work with Bret at The Macklin Group he wants to act in YOUR best interests. He is eager to have you share your concerns and expectations about the sale of your home.

Please take a moment to complete the survey below… 0 being not concerned, 5 being very concerned

ADVERTISING?

0

1

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OPEN HOUSES?

0

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SHOWING PROCEDURES?

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MULTIPLE LISTING SERVICE?

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PRICING?

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CLOSING COSTS?

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COMMISSIONS?

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SECURITY?

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BUYER QUALIFICATIONS?

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MARKETABILITY?

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FINANCING?

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NEGOTIATIONS?

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GETTING TO KNOW YOU

Q U E S T I O N S Selling your home is a complex process, and it’s only natural for you to have some questions and concerns. Please don’t hesitate to ask any question that you may have. When it comes to selling your home, there is no such thing as a dumb question!

Please note any questions you have, so that we can address them during our meeting:

1. ______________________________________________ 2. ______________________________________________ 3. ______________________________________________ 4. ______________________________________________ 5. ______________________________________________

A B O U T

Y O U R

H O M E

When you purchased this house, you did so for very specific reasons. Reasons that might sell it as well!

If someone was looking at your home, what specific things would you want to point out?

1. ______________________________________________ 2. ______________________________________________ 3. ______________________________________________ 4. ______________________________________________ 5. ______________________________________________

NOTES

________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________

YOUR REFERRALS

FEED CHILDREN

Today, hunger still causes nearly half of deaths in children under 5 years old.

Together, with Feed My Starving Children, we are on a mission to feed 365 children for 365 days. We do this by donating a portion of every commission received from a referral as well as by donating our own time, energy and money.

Last year, FMSC FED NEARLY 1 MILLION CHILDREN FOR AN ENTIRE YEAR across the globe, often in some of the most difficult places to reach.

Who do you know who may be considering buying or selling a home to whom you would recommend my service?

For every friend, family member or colleague you refer, a donation will be made at closing to FMSC.