Oakley Press_11.25.11

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YOUR HOMETOWN WEEKLY NEWSPAPER

Vol. 11, No. 47

November 25, 2011

Remember: shop Oakley first by Samie Hartley Staff Writer The holiday shopping season is officially here, but instead of battling shoppers in the malls and outlets, why not do your shopping without even leaving Oakley? Last year, the City of Oakley and the Oakley Chamber of Commerce launched Oakley First, an initiative to promote patronizing local businesses. Now that the holiday shopping is in full force, local officials are asking the community to remember to shop in Oakley before venturing to neighboring cities. Oakley isn’t traditionally considered a retail hot spot – even by Oakley residents. “I’ve lived in Oakley for five years, but I don’t know how much Christmas shopping I’ve ever done here,” said Oakleyite Jeanette Richards. “I grocery shop here. I use the drug store. I eat at local restaurants, but when it comes to gift shopping, I normally head out to Brentwood, where I can find more variety.” Oakley might not have a Streets of

Brentwood, Slatten Ranch or Lone Tree Crossing, but still offers a host of options for conquering your gift list. Everyone knows the day after Thanksgiving is Black Friday, when the bravest deal hunters wander sleep-deprived into the chilly November morning to load up and save big. But a new post-Thanksgiving tradition is gaining steam. Saturday, Nov. 26, marks the second annual Small Business Saturday. No need to rise at the crack of dawn or go through a series of pre-shopping stretches to prepare for warding off fellow deal hunters. Small Business Saturday is an opportunity to shop in your home town, take your time and enjoy its quaint atmosphere – and boost the local economy. Kevin Romick, Oakley’s vice mayor and champion of the Oakley First campaign, emphasizes the benefits of shopping Oakley. “It doesn’t matter if you shop in a chain store or an independent business,” wrote Romick in an e-mail. “Buying local keeps the money local. Not only does 1 percent of the total state sales tax come back to our fair city to be used locally, when you buy locally,

Santa had his hands full with reluctant visitors Charles LeVeque, Jr., 3, and Raya LeVeque, 1, following the Holiday Parade in Brentwood last weekend. If your youngsters are also a bit shy about meeting Santa, they could be a winner in the Scared of Santa Photo Contest on Photo by Michele Chatburn thepress.net Facebook page. Submit your nominations between Dec. 5 and 11, and tell your friends to vote between Dec. 12 and 18.

“ It doesn’t matter if you shop in a chain store or an independent business. Buying local keeps the money local.

Oakley Vice Mayor Kevin Romick but it is the primary source for making our community a great place in which to live, providing us with police services, street and landscaping maintenance, senior services, youth activities, parks, arts and community events and much, much more.” Romick urges residents to search Oakley for gift ideas before hitting the larger shopping centers out of town, remembering that it’s the thought that counts the most. But even if you’re looking to surprise your recipients with the perfect gift, it might surprise them more that you did all your shopping in Oakley. “When we shop locally, we help fuel our economy,” said Lynn Stahli, Oakley Chamber of Commerce office manager. “It’s like a gift to the community.” To comment, visit www.thepress.net.

by Samie Hartley Staff Writer “Christmas is a necessity. There has to be at least one day of the year to remind us that we’re here for something besides ourselves.” – Eric Sevareid, journalist The holiday season is upon East County, and members of the community are opening their hearts to offer support to local charity drives offering aid to those in need. Local

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A local credit union is making the holidays happier for those who need it most.

businesses, schools, churches and municipalities are collecting food, toys, blankets and coats to make sure everyone has a warm, happy holiday. As it’s been doing for more than 45 years, the Brentwood Regional Community Chest (BRCC) is collecting non-perishable food items and toys to bring the joys of the holidays to 500 families. Barrels have been placed throughout the community, and all of the see Charity page 8A

Local largesse

go to news/press releases California’s leading small-business association urges holiday shoppers to buy local.

Unwrap our Holiday Gift Guide and discover ideas that’ll make this season memorable for your family and friends. Page 1B

Mark your calendars Looking to hook up with charitable activities or seasonal entertainment? Check out our lineup of holiday events. Page 5A

Timely talons serve Falcons

A last-minute blocked field goal attempt allowed the Falcons to live another day in the North Coast Section playoffs. Page 17A Calendar ............................ 19B Classifieds ......................... 11B Cop Logs ............................ 18B Entertainment ................... 9B Food ...................................... 8B Holiday Gift Guide............ 1B Milestones ........................ 17B Opinion ..............................16A Sports .................................17A FOR MOVIE TIMES SEE PAGE 5A

Occupied

go to multimedia/videos Antioch’s exposure to the Occupy movement was untraumatic.


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