BRAND GUIDELINES
OLOR PALETTE PRIMARY COLOR CONDARY COLOR HAD AND IN
AC ION COLOR
FORMA COLOR
CL AR PAC
COLOR PALETTE
Our primary colors are the foundation of our brand identity, providing a consistent and recognizable visual presence. These colors are utilized predominantly in major design elements and backgrounds, reinforcing brand consistency and enhancing overall aesthetics.
Secondary colors serve as complementary tones to the primary palette, adding depth and versatility to our designs. They are used to emphasize secondary information, embellish visual content, and ensure a cohesive yet dynamic look across various applications.
Shades and tints offer additional versatility and detail in our visual language. These variations are particularly useful for creating depth in illustrations, differentiating data, and structuring navigation, ensuring a nuanced and engaging visual experience.
Action colors are specifically designated for interactive and functional elements within digital contexts. These colors are used to clearly indicate calls to action, positive confirmations, alerts, and notifications, thereby guiding user interactions effectively and enhancing usability.
COLOR PALETTE - PRIMARY COLORS
Millie Blue
#179DCD
#131D21
Baker-Miller Pink
#FFFFFF Pure White
#140E25 Off-black
COLOR PALETTE - SECONDARY COLORS
Millie Blue
COLOR PALETTE - SHADES AND TINTS
COLOR PALETTE - ACTION COLORS
#131D21 Cherry
#131D21 Mint Indigo #179DCD
Ciano Millie #179DCD
Our primary/logo font and secondary/text font choices are pivotal in conveying our brand's identity and messaging across web platforms and communication channels. These fonts are carefully selected to resonate with our brand values, ensuring readability, consistency, and visual appeal in all digital interactions. In our mobile fonts, we prioritize familiarity and user experience by utilizing default fonts native to both iOS and Android platforms. By adhering to these standard fonts, we maintain consistency with users' expectations and interface conventions, enhancing usability and ease of navigation within our mobile applications. The fonts selected for our games are tailored to suit the tone of each game. Whether it's a whimsical adventure or a high-octane action title, we choose fonts that align with the game's narrative and visual style.
FONTS - WEB AND COMUNICATION
PRIMARY/ LOGO FONT: QUALY LOGO FONT
SECONDARY FONT: POPPINS
AI-powered solutions to empower parents, therapists, and educators in supporting children with autism.
FONTS - MOBILE
IOS - SF UI
AI-powered solutions to empower parents, therapists, and educators in supporting children with autism.
ANDROID - ROBOTO
AI-powered solutions to empower parents, therapists, and educators in supporting children with autism.
Rix Video Game FONT
BREVIA FONT
Our logo must maintain its integrity and across various sizes and formats. For digital use, the minimum width is 100 pixels, ensuring clarity and legibility. For print, the minimum size is 2.54 centimeters wide. The logo should be provided in vector format (SVG, EPS) for scalability and in highresolution raster formats (PNG, JPEG) for specific applications.
The logo's colors are crucial to maintaining brand recognition. The primary color palette should be used for the logo to preserve consistency and visual impact. Variations in black and white are permitted when color usage is limited or impractical. Always ensure the logo contrasts sufficiently with the background to maintain visibility and legibility.
To ensure the logo stands out and remains uncluttered, maintain a minimum clear space around it equal to the height of the logo’s capital letter. This space should be free of text, graphics, or other visual elements. This guideline applies universally to all logo placements, ensuring its prominence and readability are consistently maintained.
FONTSLOGO - SIZES AND FORMATS
DEFAULT
HORIZONTAL ICON
For digital use, the minimum height is 75px and 38px when the logo is horizontal or the icon is alone.
For print, the minimum width is 2.54cm (96px) and 4.76cm (180px) for the horizontal logo.