THE VIDETTE
12,000 150 32,400 92 Weekly Circulation
ILLINOIS STATE UNIVERSITY CAMPUS BOX 0890 Corner of Locust st. & University St. Normal, IL 61790-0890 P: 309.438.8742 F: 309.438.5211
The Vidette has proudly served the Illinois State University community since 1888. We are the number one source of information to over 25,000 readers, including students, faculty and staff. Our professionally trained staff is fully committed to providing you with excellent customer service while meeting your marketing needs. The Vidette is distributed Monday and Thursday, and circulation is 6,000 per day. During summer session, The Vidette distributes 5,000 copies once a week for seven weeks. Distribution is free and copies may be picked up at over 150 high-traffic areas on ISU’s campus and throughout the BloomingtonNormal community.
Distribution Locations
Readers Per Week*
State & National Awards Won in the Last 4 Years
• let’s kick some ads • PERSONNEL STUDENT STAFF Dori Jones
PROFESSIONAL STAFF dv_dljone2@ilstu.edu
John Plevka
jpplevk@ilstu.edu
Ad Sales Manager 309.438.8742
General Manager 309.438.7688
Breanna White
Erika Wilkerson
vidette_bcwhite@ilstu.edu
emwilke@ilstu.edu
Ad Production Manager 309.438.2972
Business Adviser 309.438.2689
Kellie Flaherty
Elias Wrightam
dv_kaflahe@ilstu.edu
Editor in Chief 309.438.8745
Francisco Vega
ekwrigh@ilstu.edu
Systems Manager 309.438.8565
vidette_fvega@ilstu.edu
Business Manager 309.438.5929
The Vidette is a member of Illinois College Press Association, and College Newspaper Business and Advertising Managers, Inc. *Based on Re:Fuel Readership Study of Pass Along Rates, 2011
SUPPLEMENTS FALL 2014 SPRING 2015 SURVIVAL GUIDE*
BACK TO SPRING GUIDE
PUBLISH DATE: 8.18.14
PUBLISH DATE: 1.12.15
After a long summer, students return to Illinois State University excited for a new school year. The Survival Guide is a magazine style directory that contains everything students need to know to make it through the year.
RENTAL GUIDE* PUBLISH DATE: 9.17.14 The search for the best place to live is an exciting yet difficult process for students. The Rental Guide helps students throughout the renting process by providing information and guidance about local housing opportunites.
The Back To Spring Guide provides a source of information for new and returning students. Connect with the town’s community members who recently acquired holiday cash and New Year’s resolutions. Start off the spring semester the right way!
SEX IN THE BIRDHOUSE PUBLISH DATE: 2.4.15 Love is in the air at Illinois State University. Students spend large amounts of money on candy, flowers, dining, jewelry, and other gifts. Sex in the Birdhouse is a Valentine’s Day guide featuring information about shops, restaurants, love, sex and dating.
HOMECOMING GUIDE
BEST OF GUIDE*
PUBLISH DATE: 9.29.14
PUBLISH DATE: 4.8.15
Illinois State University’s Homecoming Week is one of the largest events of the year. Throughout the week, students, faculty, parents, alumni and prospective students participate in various events around the ISU campus.
Are you the best of the best? Students, faculty, and staff vote on what they consider the best in the Bloomington-Normal area. Categories include best food, services, apartment, entertainment, and more. The Vidette can help you be identified as the best!
PREVIEW GUIDE
OUR SUPPLEMENTAL ISSUES ARE THE PERFECT PLACE TO PROMOTE YOUR BUSINESS IN UNIQUE WAYS!
PUBLISH DATE: 5.13.15 The Preview Guide is a student’s first glimpse into the Illinois State University community. Throughout the summer, this issue is distributed to thousands of students and parents attending the Preview Program. This is the first chance to make an impact that will last for years.
Supplements and publish dates are subject to change.
*MAGAZINE FORMAT
MOBILE & ONLINE OPTIONS THE VIDETTE APP
AM
AM
AM
YOUR AD HERE!
YOUR AD HERE!
TILES
OFFERS
BANNERS
Have your ad* placed right on our home screen with your own tile that links users straight your business’s website.
Use our Offers panel to promote a monthly deal* that your business has to offer. Users can even share your deal via social media to maximize exposure!
Maximize your business’s exposure with a banner ad. Your ad* will be featured on the bottom of every page of the app with the exception of the home screen.
$300 / MONTH $1500 / SEMESTER
$150 / MONTH
$200 / MONTH $550 / SEMESTER
Size: 424 × 404 px
Featured Image Size: 600 × 300 px Logo Size: 150 × 150 px
Android & iPhone: 320 × 50 px iPad: 300 × 250 px
*Can be changed monthly
55,000
IMPRESSIONS PER MONTH
VIDETTEONLINE.COM The Vidette offers seven online ad spaces on our website. Students, staff, parents, alumni, and prospective students visit our website daily to look up puzzle answers and to read current news and blogs. Use the spaces we have available to generate traffic to your website or promote an upcoming event or special. During the academic year, videtteonline.com averages around 55,000 impressions per month.
For pricing and more information, please consult your Account Executive today!
RATES, SIZES & SUBMISSION DISPLAY AD RATES
COLOR OPTIONS 25"+
Effective June 1, 2014
Open Rate $12.10 Campus Rate
$7.75
Nonprofit Rate
$8.85
Volume Contracts
Full Color 2 Colors + Black 1 Color + Black 1 Color on Double-truck
$375.00 $275.00 $175.00 FREE
24" or smaller Full Color 2 Colors + Black 1 Color + Black
$250.00 $150.00 $100.00
200" $10.60 2,000" $8.80 300" $10.25 3,000" $8.65 400" $10.10 4,000" $8.35 500" $9.90 5,000" $8.05 750" $9.65 7,500" $7.65 1,000" $9.20 10,000" $7.20
SPECIFICATIONS
Daily Academic Year Contracts Minimum Inches Rate Per Issue Per Inch
2" $8.70 5" $8.15 10" $7.85
20" $7.30 40" $6.85 80" $6.40
Daily Semester Contracts Minimum Inches Rate Per Issue Per Inch
2" $9.30 5" $8.60 10" $8.50
LEFT: FULL COLOR MIDDLE: SPOT COLOR RIGHT: BLACK & WHITE
The Vidette is printed on 30 lb. newsprint stock. There are five columns per page. Each column is 139.2 points wide with 12 points between columns. A full page printed depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A double-truck measures 11 columns by 16 inches for a total of 176 column inches.
20" $7.85 40" $7.25 80" $6.75
12 IN 3x4 1/4 PAGE 2x10
Daily Half-Semester Contracts Minimum Inches Rate Per Issue Per Inch
2" $9.55 5" $9.30 10" $8.95
20" $8.50 40" $8.00 80" $7.55
1/2 PAGE 5x8
1/4 Page 5x4
1/8 PAGE 2x5
POPULAR AD SIZES
DISCOUNTS & ENHANCEMENTS New Business Discount Businesses that have not advertised with The Vidette in the past year will receive a 15% discount during their first 15 business days of advertising.
Frequency Discount Increase reach by repeating your advertisement in the paper. Any display ad to run in two or more consecutive issues without a copy or design change will receive a 15% discount off the
open rate or appropriate contract rate beginning with the second day of insertion.
Full Page Discount Lay out your ad with a full page (5 columns x 16 inches) and receive a 10% discount.
Prepay Discount A 5% discount is given for advertisements paid for in advance of publication.
Premium Placement Increase exposure with your market by securing premium space in the paper or a supplement cover. Enhancing an advertisement with Premium Placement will raise the final cost by 10%. Premium space in the newspaper is on pages 2 and 3. Size must be a 5 column x 8 inch ad. Premium space in supplements includes front-inside, back-inside, and back covers.
MAKE WHITE SPACE YOUR FRIEND
2
Give the ad room to breathe. Proper use of white space will make the headline and illustrations stand out. Ample white space helps gain attention, create contrast, and unify the advertisement.
1
Advertisement Design Tips & Tricks
1 column 1.9438"
the more you know...
A PICTURE IS WORTH A THOUSAND WORDS
Try to achieve contrast in layout by effective use of different type sizes, bold type, and color. Introducing color creates depth and sparks emotion in your readers. Choose colors that convey the message or feeling you are trying to evoke in your audience.
3
SHOW YOUR TRUE COLORS
2 columns 4.0516"
Pictures are great indicators of what your business has to offer. Attractive and vivid images are an effective way to gain attention. Photos of people or places have high attention value and as a result, win more readership.
4
THIRD TIME’S A CHARM It takes an advertising campaign to effectively reach most consumers. Two or three ads will be noticed more than one. In fact, it is on the third exposure of an advertisement that a consumer starts to identify your company and what it has to offer.
5
3 columns 6.1594"
6
AD DEADLINE All display advertising information must be supplied to The Vidette three business days prior to publication.
Monday Thursday
4 p.m. Wednesday 4 p.m. Monday
7
Deadline 4 columns 8.2672"
Day of Publication
8
AD SUBMISSION
10
A PDF file is considered a locked document and changes will not be made to the file.
9
space reserved. Camera ready ads must include all fonts or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher or Microsoft Powerpoint formats are incompatible with The Vidette’s desktop publishing software.
5 columns 10.375"
Advertisements must be e-mailed by 4 p.m. three working days before publicaton. The format to submit an advertisement is an Adobe Portable Document (PDF); if that is not available to the advertiser, The Vidette can process Adobe Illustrator, Adobe Photoshop and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Vidette cannot adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Vidette reserves the right to float, shrink or expand electronic ads to fit the
OTHER AD OPTIONS DAILY SUDOKU
FRONT PAGE LABELS
Sponsor our paper’s most popular puzzle. Sponsor three columns by one inch tall for only $50 per week.
Feature your company on a front page label on The Vidette’s front page! They are sold at $125 per thousand plus production rates ($30/hour design fee if provided by The Vidette). A minimum run of 6,000 is required. Please see your Account Executive for sizing and printing details.
VIDETTE SUDOKU
FRONT PAGE BANNER Rates include full color. Rate 5 Runs +
$600.00 $500.00 each
DAILY CROSSWORD Feature your company in our daily crossword. Sponsor two columns wide by one inch tall for only $50 per week.
YOUR AD HERE! CLASSIFIEDS Please contact one of our friendly classified representatives at 309.438.7685 or visit us online at www.videtteonline.com/classifieds to place an advertisement. Deadline is two business days prior to publication.
DAILY HOROSCOPE
WEEKLY KINSEY REPORT
Baby, what’s your sign? Sponsor the horoscope at five columns wide by one inch tall for only $50 per week.
The Kinsey Report is an informative weekly article on sexual education. The report runs every Thursday and in each summer issue. Sponsor five columns wide by one inch tall at your contract rate or the open rate.
THE
KINSEY REPORT
AD RACKS Use our ad racks to showcase large versions of your business’ most effective ads for an even bigger impact. Super Size Standard Size 24” × 48” 17” × 21” Annual $400/month $200/month Semester $500/month $300/month Monthly $550/month $350/month Creative included in monthly fee. Printing costs not included—$56/$21 per poster printed
PRE-PRINT INSERTS Reach Vidette readers easily with a free-standing flyer. A 10% discount is given for signing a contract for 5 or more inserts per semester. There will be a $30/ hour design fee if the design of the insert is provided by The Vidette. 4 pages or fewer 5–36 pages
Cost per thousand
$125.00 $150.00
Pre-Print Insert Deadline Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd., Peoria, IL, 61614, 309.691.8511, 10 days in advance of publication unless other arrangements have been made with The Vidette.
Restrictions A full run must be provided. Inserts must be compatible with the size of The Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling.
Many a small thing has been made large by the right kind of advertising. —MARK TWAIN
DROP-OFF LOCATIONS 31
11 5 21
4
19 34 44
44
58
72
17
1
3
23 44
2
35
25
42
45 27
28
46
15
33
36 10 32
8
43 40
12
81
38
82 95 98 52 79 66
30 50
16 48
39 49
97 89 92
74
78 7
51
62 70 94 75 60 54
71 93 88 99 101 84 86
90 83 100 57
53
29
96 73 61 64 69
37
6
87 65
18
24
80
22
26
13
41 59
14
9
20
47
76
68 85
63 91
55 77 67 56
POLICIES & PROCEDURES
CAMPUS * 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 2 0 21 2 2 2 3 24
Alumni Services Athletic Study Center Bone Student Center (4) Bowling and Billiards Center Cardinal Court Community Center Carter Harris Physical Plant Center Performing Arts Box Office Center for Visual Arts (4) Cook Hall DeGarmo Hall Edwards Hall (3) Facilities Management Fairchild Hall Fell Hall Felmley Hall (4) Hewett/Manchester (2) Honors Office Horton Fieldhouse Hovey Hall (2) Hudelson Building Instructional Technology & Development Center John Green Building Julian Hall Linkins Dining Center McCormick Hall
2 5 2 6 2 7 2 8 2 9 3 0 31 3 2 3 3 3 4 3 5 3 6 37 3 8 39 4 0 41 42 4 3 4 4 45 4 6 47 48 4 9 5 0
Milner Library Moulton Hall Nelson Smith Building Office of Energy Management Office of Residential Life Old Union (2) Parking & Transportation Professional Development Redbird Arena (2) Ropp Agriculture Building ROTC Building Schroeder Hall (3) Science Laboratory Building State Farm Hall of Business (3) Stevenson Hall Student Accounts Building Student Fitness Center (2) Student Services Building (2) Telefund (PDA Annex) Tri Towers (3) Turner Hall (2) The Vidette Visor Learning Center (2) Watterson Dining Commons Watterson Towers Williams Hall
COMMUNITY 51 707 Liquors & Mart–Beaufort St. 5 2 707 Food and Liquor–Main St. 5 3 Alamo II * America’s Best Value University Inn 5 4 Apricot Lane 5 5 Brewha’s 5 6 Budget Liquors 57 Campustown Supply Inc. 5 8 Circle K 5 9 Class Act Realty * College Station Apartments * Common Ground Grocery 6 0 CVS * Daddio’s * Drifters 61 The Edge 6 2 Express Mart * Fat Jack’s 6 3 First Site 6 4 Fringe 6 5 Graphic Flesh * Heartland Community College
6 6 JP Hair Design * Kroger–N. Main St. * Lincoln College 67 Lunker’s 6 8 Maggie Miley’s * Main Street Bar & Grill * Midwest College of Cosmetology 6 9 Noonan’s Salon 70 Normal Public Library 71 Pub II 72 Rhythm & Booze 73 SAMI * Smoker’s Den * Super 8 Motel * Stepping Stone Rental Office 74 University Liquors 75 Uptown Crossing 76 Uptown Station 77 Varsity Sportswear 78 Walk 2 Class 79 Xtreme Tan 8 0 Young America Realty
The Vidette reserves the right to edit or reject any advertising copy which does not comply with The Vidette’s policies and standards. The Vidette is not responsible for errors in advertising if the ad reaches The Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to publication of the advertisement. Minimum size of an ad is 2 column inches. Depth of ads may increase in one half-inch increments. Ads 15 or more inches deep will be billed for the full 16 inches. No advertisement will be placed upside down. Composition and artwork created by The Vidette becomes the property of The Vidette and cannot be reproduced without consent from The Vidette. Advertisers shall defend and save The Vidette harmless from all claims, demands and/or litigations directly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations, or any other materials provided by the advertisers to The Vidette and published in any Vidette advertising. All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser. Alcohol advertisements will not be published in The Vidette’s Preview Guide.
MAKE-GOOD POLICY The Vidette is liable for errors only if notified within 72 hours following publication. Refunds will be given in the form of advertising credit back to the advertiser. The Vidette will not be liable for any content errors that occur after two proofs have been shown to the client. After an advertisement has been proofed and verified correctly by the client with written approval*, The Vidette will enact the following refunds if errors occur: • Distorted or pixelated images/text where content is determined illegible by The Vidette, advertiser will receive a 10% refund. • Wrong ad size, wrong content information, color, or major spelling/grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund. • If entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertiser will receive a 40% refund. The Vidette accepts no liability for failure to publish advertising. * When written approval is not possible, then verbal approval must be made for any advertisements.
DINING 81 Avantis 8 2 Cherry Berry 8 3 Coffee Hound– North St. * Coffee Hound– Main St. 8 4 Coffeehouse & Deli 8 5 DP Dough * Dunkin’ Donuts 8 6 Firehouse Pizza & Pub 87 Fusion Brew 8 8 Garlic Press * Gloria Jean’s Coffee 8 9 J. Gumbos 9 0 Jimmy John’s * La Bamba– Washington St. 91 La Bamba– Beaufort St.
ADVERTISEMENT POLICY
9 2 McDonald’s 9 3 Medici 9 4 Merry Ann’s Diner * Michael’s Restaurant 9 5 Noodles & Company 9 6 Papa John’s 9 7 Pizza Hut 9 8 Potbelly’s * Sugar Mama Bakery– Main St. 9 9 Sugar Mama Bakery– North St. 100 The Rock Restaurant * Uncle Tom’s Pancake House 101 Windy City Weiners– Beaufort St. * Windy City Weiners– Washington St.
(#) Multiple locations in one drop-off location * Location not shown on map
CREDIT TERMS To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. Credit accounts that have extended billing priveleges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.