Google Hotel Paid Ads (metasearch)
Booking Network Sponsored Ads
Target by Date:
Mobile Boost is now Device Type
You can choose to implement bid multipliers or boosts to target mobile, app, or desktop users.
Length of Stay +3/+6 is now Length of Stay
You can now customize the number of days including ranges
International Traveler is now Traveler Country
You can now set boosts or multipliers for specific countries.
Check-in 0-48 Hours is now Check-in Date
You can now target specific dates and date ranges
Business Traveler is now Check-in Date
You can target business travelers by specifically targeting Monday - Thursday check-in dates.
Group is now Group
You can target groups with multiple rooms just as before.
Hotel Del Gray Malin Collaboration
https://www.dropbox.com/s/369awb7lrmpjmbu/Hotel%20Del%20main%20reel.mp4?dl=0
How do we promote the new renovations, the overall property, the experiences? Through omnichannel marketing:
Beach Village Media
Outlet: CoronadoTimes.com
Readership: 31.6K total UMV
Barcelona Principles Score: 94
Hyperlinked Article: "New at The Del: Massive Renovation in Beach Village Neighborhood"
Background: This coverage comes as a result of our work with writer Jennifer Valez.
Outlet: THERESanDiego.com
Readership: 53.1K total UMV
Barcelona Principles Score: 99
Hyperlinked Article: "Experience The Del’s Beach Village In A New, Renovated Way This Summer"
Background: This coverage comes as a result of our ongoing work with Editor Michael Cooch.
Travis Mathew Golf Giveaway
Two giveaways on Instagram with TravisMathew (golf apparel) and Aloha Collection (travel bags). As a result,
1. Gained 13.9K Followers and were able to retain nearly 85%
2. Captured 23K New Email Contacts from Aloha Collection and 21K from TravisMathew
3. Emails were ingested into database, then sent a series of emails through Welcome Journey.
1. Open Rate = 54.1%;
2. Click Rate = 4.1%;
3. Attributable Revenue (bookings made after they received the first email) = $173K
