Personalization

 Personalized homepage journeys for all 6 brand personas are live.

o Young Families o Luxury Nomads o Laidback Locals o Wave Followers o Active Families o Roaming Romantics

 Visitors returning to website are being served up content that is most relevant to their interests and browsing behavior, resulting in higher conversion https://qrco.de/bdo9jw

 Users who have signed up for emails are being identified when they return to website and greeted by name.

Polaris Organic Social

1. 60k users have seen Polaris social content since opening

2. 227k Instagram Reel plays (Polaris video, 14k; opening night, 7k)

3. 27k visitors to Polaris Instagram profile (80% non-followers); 1k new followers

4. 12k Polaris Video YouTube views; 2k TikTok views

Polaris Earned Media

1. 12.7.22 ‘Downtown Atlanta’s Iconic Rotating Restaurant Polaris Reopens’ – Eater Atlanta, UMV 596k

2. 12.8.22 ‘Legendary Atlanta rooftop restaurant reopens …’ – Atlanta News First, UMV 1M;

3. 1.19.23 ‘The iconic original rotating restaurant is back …’ – AccessAtlanta, Follow 54k; 81k plays

4. 1.22.23 ‘ATL Classics: Polaris continues spinning atop ‘Hotel of Hope’ – Atlanta Journal-Constitution, UMV 7.9M

5. 1.31.23 ‘The ultimate view … @polarisatlanta …’ – The Bubbly Talk, Follow 31k; 122k plays