Typography Typography is as important to a successful brand identity as institutional marks. An official font should reflect the image of the organization it represents. If it’s used consistently, OSU’s typography can identify the university independently of its wordmarks or logos, helping proliferate the university’s brand. University marketing has developed the Go Pokes standard and Go Pokes display font. The display version is for banners, billboards and other large-scale usages. Use the standard Go Pokes font for everything else. See further explanation in the caption below. 72 pt
Go.Pokes 12 pt
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Go Pokes comes in caps and small-caps versions for the standard and display versions, numerals and standard punctuations. For better presentation, use the display version when the font is larger than 24 point. Do not use Go Pokes as body copy. It is difficult to read in large blocks of text.
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Oklahoma State University S t y l e G u i d e