THE PEOPLE BEHIND THE PROJECTS.
IMAGINE THIS. A HARDWORKING, FUN-LOVING TEAM SURROUNDS YOU. EVERY WEEK, YOU ALL COME TOGETHER TO DEVELOP MEANINGFUL SOLUTIONS. EACH ONE IS BUILT CAREFULLY FOR ADMIRABLE ORGANIZATIONS PASSIONATE ABOUT MAKING A DIFFERENCE. EVERY PROJECT IS DIFFERENT—BUT THE CHANCE TO COLLABORATE WITH TRULY GREAT PEOPLE STAYS THE SAME…
That’s how it feels to be a part of The Brand Innovation Group—and the pictures in this book prove it.
When reminiscing on all our team accomplished this past year, it’s clear we’ve got a lot to celebrate. Within Look Book Volume 13, we’ve displayed our favorite memories to help you get the BIG picture. We’re grateful for every individual who contributed to bringing these projects to life—from the coworkers who inspired us to the clients who trusted us every step of the way.
If you see your brand in the following pages, we wholeheartedly thank you for every memorable moment on the journey to picture-perfect. For the rest of you, while flipping through, if you find yourself ready to think BIG, we look forward to creating something special for you.
CLIENT BARD MANUFACTURING
TITLE
ANNIVERSARY CAMPAIGN
DESCRIPTION
Following major growth and organizational changes, Bard Manufacturing, an HVAC industry leader, came to BIG excited to celebrate its 110th anniversary. From brainstorming theme ideas to creating countless tactics, our team loved breathing life into this campaign.
DESCRIPTION
When Bard Manufacturing asked us to create a video highlighting one of their key products, we were faced with two challenges. How could we make a very technical concept easy for the audience to understand, and how might we do this in a budget-friendly way? The answer to both? Animation.
V ARIABL E SPEE D WITHINVERTE R TECHNOLOGY
The Bard Variable Speed Wall-Mount™ with Inverter Technology brings a new level of comfort and energy efficiency.
By leveraging inverter technology, you’ll enjoy increased comfort with precise temperature and humidity control. As these units make small, smooth system adjustments, the result is consistent temperature and humidity levels which maximize comfort.
Voice-over:
As these units make small, smooth system adjustments, the result is consistent temperature and humidity levels which maximize comfort.
With inverter technology, you save power by heating or cooling only the amount you need. The unit matches the capacity needs of an indoor space without overcooling or overheating. By precisely matching capacity to need, you’ll experience a quiet, comfortable room that optimizes energy consumption...
... Efficient. Comfortable. Quiet. The Bard Variable Speed WallMount™ with Inverter Technology.
By leveraging inverter technology, you’ll enjoy increased comfort with precise temperature and humidity control.
technology,
capacity to need, you’ll experience a quiet, comfortable room that optimizes energy consumption.
Voice-over:
DESCRIPTION
We believe that our clients are great at what they do—and we’re great at helping them do it. With this project, we got to do just that as we built a brochure featuring all the benefits of partnering with Ti Cold, experts in the cold storage industry.
CLIENT HOPE ALIVE
TITLE BRAND
DESCRIPTION
Hope Alive is a ministry that provides mental health, recovery and residential services to women in need. When they expressed interest in updating their look to better attract donors and focus more on their mental health services, our team was happy to help their brand take flight.
CLIENT CINTAS
TITLE
ESG REPORT
DESCRIPTION
For this report, Cintas already had all the data to prove its environmental, social and governance commitment. They just needed help designing tools to easily communicate it to their staff. That’s where BIG came in.
CLIENT CINTAS
TITLE
PARTNER ASSISTANCE FUND CAMPAIGN
DESCRIPTION
Cintas cares about every member of its team. This is especially evident through its Partner Assistance Fund which allows partners to donate funds to support one another in times of need. We worked with Cintas to craft a heartfelt campaign to drive involvement and increase awareness of this valuable benefit.
CLIENT JUNIOR ACHIEVEMENT
TITLE
PRINT AD
DESCRIPTION
Junior Achievement is committed to preparing young people for the workforce before they enter it. We appreciated the opportunity to support their mission by creating an engaging print ad promoting one of their key programs.
CLIENT AUNT MILLIE’S BAKERIES
TITLE
INTERNAL NEWSLETTER
DESCRIPTION
When Aunt Millie’s Bakeries asked for our help communicating important updates and events to its staff, we were thrilled to collaborate with them to cook up this fun newsletter.
CLIENT BRIGADE USA
TITLE
BRAND CAMPAIGN
DESCRIPTION
Brigade Electronics, a leader in the heavy vehicle safety industry, was founded in the United Kingdom. After opening their U.S. division, they looked to us for help creating a brand campaign to drive the growth of their business on the other side of the pond.
With belief comes relief.
With God, the miles between you and your spouse become just a few steps.
If the issues within your marriage feel too heavy to carry all by yourself, you’re not alone. We’re here to help lighten your load. When you believe that God can work a miracle in your marriage, true restoration is more than possible. And Hope Restored by Focus on the Family is a great place to start. The road to recovery isn’t easy, but if you chose hope, we’ll get through it together.
What we have îow, iôs way more ¢haî we ever had before and ¢haî I ever eveî dreamed of. ” " '
Does it feel like your marriage has hit rock bottom and healing is simply impossible? Your friends at Focus on the Family are here to remind you that with the help of God, everything is possible. At Hope Restored, our faith-based marriage intensive, He is constantly working marriage miracles—and it shows. 80% of surveyed couples are still married and more satisfied in their relationship two years after attending.
You
“ ”
get the —ls help you coî¬iîually fight for what God designed as a husband and a wife come together.
Find out how you can learn more from a trusted adviser at HopeRestored.com.
-Sc¥¬¬,
Hope Restored Participant
CLIENT
FOCUS ON THE FAMILY
TITLE
PRINT ADS
DESCRIPTION
Hope Restored is a faith-based marriage counseling experience by Focus on the Family. Our team was honored to create inspiring print ads to promote this transformative opportunity for struggling couples.
99% of surveyed marriage intensive participants would recommend Hope Restored.
To see how God can work a miracle in your marriage, visit HopeRestored.com.
CLIENT FOCUS ON THE FAMILY
TITLE
PRODUCT CAMPAIGN
DESCRIPTION
As their “Adventures in Odyssey" series approached its 1,000th episode, the Focus on the Family team was ready to celebrate with One Grand Party. We had a blast crafting all the materials needed to support this event for dedicated fans.
CLIENT COPPES COMMONS
TITLE
WEBSITE OVERHAUL
DESCRIPTION
When Coppes Commons, an Indiana shopping complex, communicated a need for a more user-friendly website, we were excited to get to work. By following their brand standards closely, we were able to provide the perfect fit.
DESCRIPTION
TRULAND Equipment is the result of a merger between two John Deere dealers. As we built their new identity from the ground up, we maintained the highest level of confidentiality. From developing the name to the logo and everything in between, our team worked carefully to capture the heart of both companies in one powerful brand.
CLIENT INTENTIONAL CHURCHES
TITLE BRAND AND PRODUCT CAMPAIGN
DESCRIPTION
OneLife is an evangelism training approach by Intentional Churches. When given the opportunity to create a brand and promotional materials for this meaningful experience and its inaugural event, our team jumped right in.
CLIENT VAN WERT FEDERAL BANK (GREENWAY BANK)
TITLE
IMAGE CAMPAIGN
DESCRIPTION
While VWFB Bank is growing like never before, it remains the trusted, hometown bank it’s always been. To reinforce this message within their community, the VWFB team turned to BIG for help producing this engaging brand campaign.
CLIENT
LPL FINANCIAL
TITLE BRANDS
DESCRIPTION
LPL Financial partners with independent wealth advisors to enable them to start their practices. The LPL team turned to us to help with the development of many of these brands. Relying on research, we collaborated with these individuals to build their brand identity, select their brand name and provide them with a robust brand starter kit.
DESCRIPTION
IFH Group, a premier fuel, hydraulic and surge tank manufacturer, trusted us to help update its brand to support its focus on growing sales. Our in-depth brand process was completed with an exciting overview video and a comprehensive brand continuity guide to inform all future materials.
CLIENT MERCY'S GATE
DESCRIPTION
Mercy’s Gate is a faith-based ministry in Colorado Springs, CO that serves people in crisis. We were honored to help them strengthen their brand to reach more and more members of their community.
SCRIPT
In Colorado Springs, poverty is a sleeping giant.
One out of every three El Paso County residents is working hard but struggling to keep a roof over their head and food on the table. And as the middle class continues to shrink, more and more of our neighbors are slipping through the cracks.
As Christians, we are called and commanded to serve people facing these kinds of hardships. In the Gospel of Matthew, Jesus says that "whatever you did for one of the least of these brothers and sisters of mine, you did for me."
At Mercy’s Gate, that commission is at the heart of what we do. Since 1982, we’ve delivered help, hope and restoration to neighbors in crisis. But our ministry is only made possible with support from our volunteers, partners and donors like you.
CLIENT MERCY’S GATE
TITLE BRAND VIDEO
DESCRIPTION
Mercy’s Gate relies on generous donors to be able to do the important work they provide to their community. Our team enjoyed helping produce this video to further encourage donations.
CLIENT
DALLAS THEOLOGICAL SEMINARY
TITLE
BRAND
DESCRIPTION
As Dallas Theological Seminary approached its 100th anniversary, its team saw an opportunity to refresh its brand. BIG was ready to collaborate with the DTS team to reach the perfect solution.
CLIENT REGAL REXNORD
TITLE
BRAND CAMPAIGN
DESCRIPTION
Regal Rexnord is a leading producer of motors and related components. After developing their brand, we helped their team create an ad campaign to propel it out into the world.
CREATING CREATING ABETTER TOMORROW ABETTER TOMORROW
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CLIENT REGAL REXNORD
TITLE
BRAND APPLICATION
DESCRIPTION
We also applied Regal Rexnord’s new brand elements to their physical spaces including their lobbies and meeting spaces.
CLIENT PATHFINDER
TITLE BRAND
DESCRIPTION
Pathfinder supports people facing developmental, physical, social or economic challenges. After expanding their services, it was time to update their brand to accurately reflect everything they do. BIG was happy to help this meaningful organization.
DESCRIPTION
Our team had the pleasure of starting from scratch on the brand identity for Tern, a craft ice cream maker manufacturer. From the logo to the packaging to the website, we enjoyed creating every piece.
CLIENT TERN
TITLE
PRODUCT VIDEO
DESCRIPTION
We loved whipping up this overview video to highlight what makes the Tern craft ice cream maker better than the rest.
SCRIPT
Introducing the Tern craft ice cream maker.
Compared to other countertop ice cream makers, Tern makes a higher quality product in a fraction of the time.
The secret ingredient is speed. As ice cream freezes, it forms a matrix of tiny ice crystals and air pockets. The faster it freezes, the smaller the particles—creating a richer, creamier final product, without the need to add extra fat or sweeteners...
...With Tern, your kitchen becomes the world’s smallest microcreamery—and dessert becomes an experience the whole family can make their own.
CLIENT TERN
TITLE
UNBOXING SOCIAL MEDIA VIDEO
DESCRIPTION
For Tern’s social media, our team had fun making this unboxing video of their craft ice cream maker.
CLIENT INTERRA CREDIT UNION
TITLE
PRODUCT CAMPAIGN
DESCRIPTION
Interra Credit Union understands that to get someone to switch banks, it’s important to stand out. So they trusted us to create this engaging deposit campaign with a hint of attitude to get viewers to take the leap.
PREVIOUS
CLIENT INTERRA CREDIT UNION
TITLE
MEMBERSHIP/DEPOSIT COMMERCIAL
DESCRIPTION
Sometimes, the best way to get an audience’s attention is to do something disruptive and unique. That’s exactly what we did with this video that uses a single spinning coin to highlight the benefits of joining Interra Credit Union.
Life moves fast. And these days, you need your money to move with you.
At Interra, our mobile app makes it easy to deposit, save and track spending—anytime, anywhere, 24/7. So take a break from your streaming, swiping and scrolling.
And give our app a spin. Because life is all about finding your balance. (Your account balance, that is.)
Join IN—at Interra Credit Union.
CLIENT SEARCH
TITLE
WEBSITE
DESCRIPTION
SEARCH’s mission is to encourage adults to take their next step toward God. BIG was blessed to help them fulfill that mission by rebuilding their website to increase their effectiveness.
CLIENT SOLARIS
TITLE EVENT CAMPAIGN
DESCRIPTION
When Solaris Paper, a towel and tissue manufacturer, came to BIG looking for a way to promote their booth at an upcoming trade show, our team rolled out this clever theme.
CLIENT JUNIOR ACHIEVEMENT
TITLE EVENT CAMPAIGN
DESCRIPTION
Each year, Junior Achievement hosts an event to honor all of its partners who help support its mission. We loved designing the promotional materials surrounding this celebration.
CLIENT ITEN DEFENSE
TITLE BRAND
DESCRIPTION
When Iten Defense, an armor manufacturer, requested a brand for their new division, we turned to nature for a name and logo as strong as their products—Carapace Materials. (A carapace is the hard part of a shell on certain armadillos and turtles.)
CLIENT SEARCH
TITLE
CAPITAL CAMPAIGN & BOOK COVER
DESCRIPTION
Our team had fun designing a brand-compliant cover for this book produced by SEARCH.
We also had the opportunity to develop a theme and tools for SEARCH’s capital campaign.
CLIENT SEARCH
TITLE
PROGRAM BRAND
DESCRIPTION
REACH is a training program for relational evangelism by SEARCH. To create a brand around this product, the SEARCH team turned to us to do what we do best. The result was a connected—yet distinct—brand.
CREATINGABETTERTOMORROW
CREATING
CREATING ABETTER TOMORROW ABETTER TOMORROW
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CREATINGABETTERTOMORROW
CREATINGABETTERTOMORROW
CREATINGA BETTERTOMORROW
DESCRIPTION
When it comes to branding and campaign work, logos are important. We don’t just make them look pretty, we base them on research and build them to represent the much larger story.
Check out some of our favorites from this past year. CLIENT
DESCRIPTION
If everyone could pick what they wear to work, what do you think the most popular choice would be? We’re pretty sure T-shirts would be near the top of that list. And thanks to our friendly competition over this past year, our team has plenty to choose from. We split up into groups to design the best T-shirt related to what we do here every week. Here’s what we came up with.
