Look Book - Vol. 12

GOTOBIG.COM

LOOK BOOK VOLUME 12

GOTOBIG.COM

ADAMS

ALIG

BARNES

BECKER

BELL

BUSHUR

COOKE

CRILLY

EGTS

FELGER

GAGER

GERBER

GICK

GRABAU

GREGORY

A. HOCKEMEYER

E. HOCKEMEYER

HOEPPNER

KOENEMAN

ROTH

SOWERS

S. STUCKEY

W. STUCKEY

VIEYRA

ZUMBRUN

WE’VE GOT A BIT OF A SWEET T O O T H AT B I G .

Whether it was someone’s birthday or just a random Tuesday, we ate an impressive number of donuts this year while working on the projects you’re about to see. After following exciting opportunities, meeting new faces and working hard to bring brands to life, Look Book Volume 12 is the cherry on top of a great year as we share some of our favorite projects with you.

We love being the agency our clients call when they need help telling their stories and promoting their amazing businesses. Because when it comes down to it, we’re even more passionate about branding than we are about our favorite sweet treats. (But only by a little bit.)

In our eyes, each member of our team is an essential piece of the pie, each project takes the cake and each of our clients are a real treat. So if you see your brand in this book, know that we’re super thankful for the chance to work with you. And if you’re new here, we hope this book makes you feel like a kid in a candy store. If you want your own brand to look this sweet, donut hesitate to reach out. Okay, that’s the last dessert pun, I promise.

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3Rivers Archery TITLE

Catalog Cover/Overview Video

DESCRIPTION

Last year, we got our chance to discover 3Rivers Archery’s updated brand identity—so this year we got to actually apply it. Their Master Catalog is deeply loved by their customers, so we knew the first version with their new brand had to be a great one. And to really bring their brand to life, we also told their story through an inspirational brand video that was right on target.

Your heartbeat slows. Your breathing steadies. Your fingers relax. You draw and then release. In a single, brief, moment it all comes together. Years of practice, patience and persistence are worth it as you watch the arrow fly.

It’s not easy. But you’re not interested in “easy.” The thrill of hitting the target feels different when it takes more skill. And that’s exactly why you’re drawn to traditional archery. At 3Rivers Archery, we feel the very same way.

We believe there’s nothing we can’t do through hard work and dedication. It’s a belief that serves us well in business—and when we’re in the field, bow in hand.

For nearly 40 years, we’ve specialized in a single niche. And that’s helped us grow from a side business in a spare bedroom, into the world’s largest supplier of traditional archery equipment.

Today, you can find our entire inventory online. But the family values and face-to-face connections that started it all continue to guide every interaction. We make sure your 3Rivers Archery experience leaves you feeling valued, inspired and a little more knowledgeable. Above all, we want you to feel like a friend.

Whether your bow is an extension of your arm or you’re picking one up for the very first time, we’re your on-call longbow and recurve experts. That’s because the archery advice we share isn’t a sales pitch. It’s a passion. It’s what we live, breathe and love—on the job and in our free time.

Traditional archery has won wars, inspired fables and helped civilizations survive. It’s an ancient skill worthy of reverence and respect. And at 3Rivers Archery, we’re proud to bring this beloved pastime to a new generation of enthusiasts.

So pull back, take a breath and let it out. Commit to practice. Cultivate patience. Stay persistent. Pursue your target with 3Rivers Archery.

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McKillip Seeds TITLE

Rebranding/Overview Video

DESCRIPTION

McKillip Seeds is a family-owned seed grower that got too caught up in their franchise and wanted to be known for their inspiring, personal story, instead. To help them achieve this, we developed a refreshed brand identity, complete with a new guide, packaging and video.

At McKillip Seeds, our name says it all. Seeds are our specialty and family comes first.

But to us, “family” isn’t just the one we were born into. It’s also the one we’ve built—and it includes all the people we serve. From the first conversation and for years to come, we consider our customers to be part of our legacy, and us part of theirs.

For nearly a century, that’s the way we’ve done business.

Our products help customers maximize yields, with industry-leading genetics and cutting-edge technology.

But it’s our service that gets people talking and keeps them coming back. From yield planning to seed selection, we’re here to answer questions and share knowledge—farmer to farmer, season after season.

Sure, we’ll sell you seeds. But at McKillip, we’re so much more than a retailer.

We’re seedsmen. We’re experts. We’re farmers. We’re friends.

Most of all, we’re family. And family is always honest, reliable, trustworthy and genuine—rain or shine, from one generation to the next. Because at McKillip Seeds, we’re rooted in relationships.

Since its debut in 1986, the American Silver Eagle has been the most-collected coin in the world—cherished by enthusiasts and patriots alike.

As a legal tender silver dollar issued by the U.S. Mint, It’s a symbol of freedom and a beacon of beauty—struck in pure, stunning silver.

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Asset Marketing TITLE

Online Video

And for the first time in its history, the American Silver Eagle series has a new design.

The front bears the image of Lady Liberty, a beloved emblem for more than a century.

The reverse features a new soaring eagle motif, introduced in 2021.

DESCRIPTION

Asset Marketing sells collectible coins and likes to periodically feature a different one through a promotional video. Their goal is always to show the coin’s special features with an attitude and tone that inspires connection with the audience.

Our sleek and patriotic design encouraged collectors to shop at Asset Marketing.

One side for our past.

One side for our future.

One iconic coin for your collection.

The new American Silver Eagle is history in the making.

Make it yours today.

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Dilling Group TITLE

Website

DESCRIPTION

When we’re working on a website, it’s not just about engaging copy and beautiful design. We’re also thinking through organization, functionality and consistency. Our work on Dilling Group’s website is the perfect example of all these things coming together. While they were busy building businesses, we built designs that reflected their rebrand well and worked hard making sure visitors could easily navigate the site to find the construction solutions they were looking for.

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Cintas

Cintas hosts an event called Backing the Brave every year around 9/11 that honors the brave firefighters that lost their lives saving people from the twin towers. We developed the theme for them in the past, but we had the honor of repackaging the designs and headlines for their reminders, ads and venue signage again this year.

Everything from the color choices to the headlines were intentionally chosen to show solidarity with firefighters and our country.

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Special Event Campaign

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Community State Bank TITLE

Brand Update

DESCRIPTION

When it comes to community banks, there are plenty of fish in the sea.

So Community State Bank asked us to help them develop their brand and make sure they were outshining their competitors. Even though they’re in six different communities, we wanted to feature the fact that they’re plugged in to each one. By simply putting “your” in their logo, we made that connection known. And to further enhance their refreshed brand, we ran a brand campaign based on their new tagline “we mean it” so people could comfortably trust CSB.

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Dallas Theological Seminary TITLE

Viewbook DESCRIPTION

Dallas Theological Seminary has a lot to offer potential students, so their admission viewbook needed to really draw people in. We helped them show off their campus, academics and most importantly, their mission by highlighting the real experience of getting a degree from DTS.

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Dallas Theological Seminary TITLE

DTS Magazine DESCRIPTION

Working on the summer edition of the DTS magazine gave our designers a chance to really get creative. Our layout communicated campus news in a way that was effective and beautiful. The magazine ended up winning second place in the Evangelical Press Association Best in Class Contest, which features Christian publications from across the country. What an honor!

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Dallas Theological Seminary TITLE

Admissions Visit Experience

DESCRIPTION

Dallas wanted to enhance their admission experience for potential students in hopes that they would take another step toward enrollment. To make sure this was a standout experience for the students, we walked through their tour ourselves and found the best locations along the way to showcase the school’s heart and story.

The Adventures in Odyssey series already provides your family with trusted entertainment.

Now, it’s time to take it to the next level.

Give your kids a safe, faith-focused, and Biblically-based community—and so much more.

Give your kids the Adventures in Odyssey Club!

By joining the Club, your family will gain on-demand access to the exciting Adventures in Odyssey series—including more than 900 episodes!

Club membership also gives kids access to exclusive content, daily devotions, and faithbuilding activities.

The Club allows each family member to engage at their own pace—with customizable parental controls and closely monitored message boards.

With more than 100,000 like-minded families already involved, the Adventures in Odyssey Club could be your best adventure yet!

Learn more about exploring the Adventures in Odyssey Club—for free—at Adventures in Odyssey dot com forward slash radio.

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Focus On The Family TITLE

Adventures in Odyssey Campaign

DESCRIPTION

Among Focus on the Family’s many noteworthy programs, they run a children’s radio show called Adventures in Odyssey. The show includes more than 900 episodes of wholesome, appropriate stories that are a breath of fresh air for families. With such a unique opportunity, they needed a campaign to reach more people that would want that content—so we created radio, print and digital ads targeted at their ideal audience to introduce them to the Adventures in Odyssey platform and subscription options.

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Carnegie Private Wealth TITLE

Branding

DESCRIPTION

Through our connections at LPL Financial, we were able to help Carnegie Private Wealth discover their brand and set them up for success. We made sure both their web and physical presence were reflective of their top notch service and friendly demeanor.

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Goshen Center for Cancer Care TITLE

Cancer Campaign DESCRIPTION

Every year, Goshen Health runs a campaign highlighting their exceptional cancer care. This year, we helped them make it personal by focusing on real patients and their touching stories. One theme was consistent through each story—that they got to be a part of the decision making when it came to their treatment plan—so we used “You Make the Call” as the theme of the campaign. This message told potential patients that they would have an active role in their treatment plan, and it told physicians that might refer their patients to cancer specialists that they could trust the Goshen Center for Cancer Care.

No one chooses cancer.

But when you’re faced with a diagnosis, you can choose Goshen Center for Cancer Care.

At Goshen, you can be heard.

You can weigh your options.

You can ask for advanced treatments.

You can seek supportive therapies.

You can find hope.

Because our specialty is cancer. But our focus is you.

And at Goshen Center for Cancer Care, you make the call.

To learn more, visit Goshen Cancer Care dot org.

“I was perfectly confident with the care that I was going to get at Goshen Hospital.”

“I felt like I was getting preferential treatment, but I noticed that everybody was. Everybody was getting treated like a VIP.” “They went out of their way to provide comprehensive, compassionate care to everybody.”

“If you want me to compare Goshen to a big hospital, it would be like staying with a friend versus going to a hotel. It’s personalized, it’s friendly, it’s homey.”

“You get the sense that people actually are looking after you and not looking at your disease.”

“The care that you get here is second to none. And I say that without hesitation.”

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Goshen Center for Cancer Care TITLE

Cancer Testimonial Campaign

DESCRIPTION

A retired doctor and cancer survivor named Dr. Delneky became a crucial part of the cancer campaign we did for Goshen Health. We used videos, print ads and even a magazine to tell his incredible story. He thought so highly of Goshen when he worked for them, that he came back to them for cancer treatment even after he had retired and moved all the way to Florida. We knew a testimony like that had to be shared well.

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Goshen Center for Cancer Care TITLE

Ethos Video

Introducing an Innovative treatment option that combines Adaptive technology and Artificial Intelligence. It delivers Advanced radiation that adapts to each patient’s anatomy and Precisely targets tumors. It’s highly Accurate, with three types of imaging Technology and real-time diagnostics. And it’s Efficient, taking patients from setup to delivery in just 15 minutes. Its name is Ethos Therapy. And in the race to beat cancer, Ethos changes everything.

Now available at Goshen Center for Cancer Care.

DESCRIPTION

Inspiring stories build trust—and so can advanced technology. Goshen Health has the best of both. They have unique technology called Ethos™ that creates precise, adaptive treatment plans for tumor targeting. We made sure patients knew this was an intelligent, adaptive and efficient option for them by highlighting its benefits through print and digital platforms.

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Goshen Health TITLE

Covid Cardio Video

DESCRIPTION

It’s not just Goshen’s Center for Cancer Care that wanted help with their marketing—we also got to work with their Heart and Vascular Center. Dr. Daniel Nafziger wanted to tell people that they needed to start coming back to the heart center once COVID wasn’t as much of a threat. We filmed him letting people know that while it’s good to play it safe, it’s also essential to take good care of your heart. The colors and graphics we chose still reflected Goshen’s brand, but also helped covey that this was a serious matter.

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David Caleb Cook Foundation TITLE

Mission Report DESCRIPTION

The David Caleb Cook Foundation heavily relies on their generous supporters and donors. So at the end of the year, they asked us to create a visually warm, informative and inspiring mission report. We worked hard to make sure their audience understood the foundation’s impact across the world.

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Dilling Group TITLE

Overview Brochure DESCRIPTION

After we updated Dilling Group’s brand to tell their story in a more cohesive way, they needed a new overview brochure. We used the refined colors, graphics and voice to take them a step above their competitors.

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Mercy's Gate TITLE

Holiday Meal Campaign DESCRIPTION

Mercy’s Gate is a nonprofit that helps families in need. Around the holidays, they run a Holiday Meal Kit campaign that asks people to donate their time, money and groceries so that those in need can enjoy a full, festive meal together. We helped them spread the word to local churches and encourage participation.

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The Lutheran Foundation TITLE

Anxiety Social Media DESCRIPTION

The Lutheran Foundation’s Look Up program is an initiative dedicated to promoting mental wellness. Among other projects, they asked us to create digital ads that reflected their brand and called people’s attention to seeking relief from social anxiety.

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Junior Achievement TITLE

3DE Campaign DESCRIPTION

We’re proud to work with Junior Achievement of Northern Indiana because their programs, like 3DE, greatly impact our local community. 3DE is a unique curriculum centered around real-world business case challenges that prepares high school students for life after graduation. We went all out for their signage, installations and ads so that both sponsors and students would be excited to learn more and get involved. We especially wanted the students to feel like their 3DE classroom was a unique and special place—because it is!

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Junior Achievement TITLE

BEL Awards DESCRIPTION

The BEL Awards are a beloved annual event where Junior Achievement honors and celebrates business and education leaders that give back to the community. Every year, we create things like videos, programs and invitations that help make it a welcoming and fun event for everyone involved. Specifically, we want the audience to know that JA and their donors are genuine.

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Interra Credit Union TITLE

Campaigns

DESCRIPTION

Interra Credit Union needed a new look and attitude for their brand and product specific campaigns.

We decided to go with a simple design with witty, memorable headlines—so we created puns, jokes and alliterations for billboards and print ads that were sure to grab people’s attention.

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Interra Credit Union TITLE

Membership Video

DESCRIPTION

To go with Interra’s new feel, we created a super fun commercial for digital TV platforms. Their goal was to pick up new members—so what better way to do that than with actual pick-up lines? We knew something this spunky could grab people’s attention in a way that most banks and credit unions weren't. In fact, this video won Interra two awards at the Credit Union National Association awards dinner and helped push them toward their annual membership goals!

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The Lutheran Foundation TITLE

Parent Worth Campaign

DESCRIPTION

The Lutheran Foundation wanted a fresh, relatable campaign that focused on inspiring parents to talk to, listen to and influence their teens about making good decisions. We featured real parents and powerful stories about addiction—some that had a happy ending and some that didn’t. We kept it real, bold and impactful with everything from our interviews, color choices and headlines.

Winston My name is Winston Pearson. Um, I’ve been through a lot, um, before coming a pastor, and, um, I’ve overcome a lot.

To the parents that are oblivious and said, you know, oh my child wouldn’t do this. I would, I would ask them, There are certain things that you, your parents didn’t think you were doing that that, that you did.

Instead of be, instead of becoming absent minded, educate yourself on certain behaviors.

Educate yourself on what your children might be involved with. Um, equip yourself regardless. Um, I’m not a swimmer, but I equip myself through learning to swim in case I fall in water. So you want to equip yourself in case.

Educate yourself. Uh, cause what you don’t take care of, we’ll soon hit your front door.

To keep your teen from being under the influence, Narrator

BE an influence.

To start the conversation, visit Worth The Effort dot org.

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The Lutheran Foundation TITLE

Teen Worth Campaign

DESCRIPTION

With the same style as the parent campaign for The Lutheran Foundation, we shifted our focus to teens. For this half of the campaign, we focused on negative words people say to “troubled” teens and flipped the script to affirm their value.

We used digital ads and radio spots as our platforms for powerful statements and inspiring stories—all centered around finding their worth.

Shayla My name is Shayla. I’m 23 years old. I’m a recovering alcoholic and addict.

Shayla’s mental health struggles began in middle school.

By high school, she was using drugs and alcohol.

Um, but yeah, so my, my mindset was like the main contributor I would say, and in me getting, I mean my life together towards the end of things.

Say like two years ago when I would think of myself, I was a grimy no good piece of work who had done like so much damage, but you know, for being flipping the other side of the coin and thinking to myself like, would you tell five-year-old Shayla that? would, would you look her in the eyes and say you are grimy? Absolutely not!

And I wish I wouldn’t even given myself like the small bit of grace even back then of yes, you messed up, but it’s okay. Like, it, it’s not the end of the world. A lot of people mess up on a daily basis.

Narrator

To hear Shayla’s story, visit Find Your Worth dot org.

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The Lutheran Foundation TITLE

Awareness Social Media

DESCRIPTION

The Lutheran Foundation is passionate about promoting and supporting local nonprofits. To highlight this support, we created social media ads featuring local superstars that give their time and love to the community every day with help from The Lutheran Foundation’s generosity.

Narrator

“Fine.” It’s the every answer for every teen.

Mom 1

How was your day?

Son

Fine.

Dad

How did your test go?

Daughter 1

Fine.

Mom 2

How are you feeling?

Daughter 2

Fine.

Narrator

The problem is—that’s not fine.

It tells you nothing, right?

So, dig a little deeper.

Don’t let them get away with it.

Make them define the “fine.”

Have a conversation to find out what’s going on in your teen’s life—it’s worth the effort.

Get the conversation started at worth the effort dot org.

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The Lutheran Foundation TITLE

"Fine" Worth Campaign DESCRIPTION

As a part of the Lutheran Foundation’s Worth campaign, we created a billboard, print ad, landing page and radio spots focusing on communication problems between parents and teens.

Many parents aren’t sure what to do when they know something’s bothering their teen but the only response they can get is “I’m fine.” The content we created helped The Lutheran Foundation encourage parents not to give up and to keep digging deeper.

DESCRIPTION

We love working with all our amazing clients. But we also take a lot of pride in enhancing our own brand and marketing ourselves well. So here’s just a taste of some of our work.

Our strategy director, Ben Gregory, shared his wisdom this year by leading a webinar on the customer experience. To promote this helpful webinar, we created a series of dynamic ads, social media posts and emails encouraging people to attend. As you can see, we stuck with one of the rules we live by for the design—when in doubt, make it red.

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Big TITLE

Webinar Campaign

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Logos DESCRIPTION

Dynamic, effective brands and campaigns need stellar logos. That’s why we design logos in both a strategic and creative way. A logo needs meaning, rationale, a story and a purpose. Every line is intentional—every color is researched. Take a look at just a handful of the logos we’re most proud of from this past year.

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Ti Cold TITLE

Ignite Campaign DESCRIPTION

Ti Cold needed help telling the right people just how impressive their capabilities are. They tasked us with creating an eye-catching and engaging direct mail campaign that told their audience they had the buildings, properties, resources, contacts and experts to get the cool jobs done right.

DESCRIPTION

Mito Materials needed a website that strategically and creatively highlighted their wide range of industry applications. We helped them by organizing and communicating their content and especially by enhancing their design. Our team managed to sprinkle dynamic and eye-catching design elements throughout the entire website to engage the audience and reflect their advanced technology.

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Mito Materials TITLE

Website

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Inspiration TITLE

Branding

DESCRIPTION

Inspiration steps up for the community in big ways. Their organization thinks outside the box to develop and sustain programs that reduce addiction, recidivism and poverty in Northeast Indiana. But they realized last year that their brand didn’t reflect their success and continuous growth. We stepped up for them by developing their new brand—making it cohesive, bold and meaningful—so that they could reach and inspire even more donors, local leadership and program participants.

ADAMS

ALIG

BARNES

BECKER

BELL

BUSHUR

COOKE

CRILLY

EGTS

FELGER

GAGER

GERBER

GICK

GRABAU

GREGORY

A. HOCKEMEYER

E. HOCKEMEYER

HOEPPNER

KOENEMAN

ROTH

SOWERS

S. STUCKEY

W. STUCKEY

VIEYRA

ZUMBRUN

GOTOBIG.COM

LOOK BOOK VOLUME 12

GOTOBIG.COM