Selling Your Home? Listing Presentation

Are you Ready?

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.JoshuaBacorn.com

to open the door

BRANDI JONES & JOSHUA BACORN

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.JoshuaBacorn.com

to the ultimate experience

BRANDI JONES & JOSHUA BACORN

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.JoshuaBacorn.com

of selling dreams

BRANDI JONES & JOSHUA BACORN

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.JoshuaBacorn.com

finest properties SHOWC ASI NG M ON T E R E Y BAY ’ S

DISTINGUISHED REPUTATION

PREMIER MARKETING CONCEPTS SUPERIOR STAFF SUPPORT

A TEAM OF THE MOST EXPERIENCED AGENTS IN THE ENTIRE MONTEREY BAY

award recipients

2013

DAVID LYNG & ASSOCIATES

Sales Associate of the Year Highest Number of Listings Sold Highest Total Sales Volume

Brandi Jones Joshua Bacorn President’s Club Elite

testimonials & reviews

Brandi Jones & Joshua Bacorn

To whom it may concern: I would like to highly recommend Joshua Bacorn. I had the pleasure of working with him this last year when I decided to move to a larger house. In this market we had short sell our house and Joshua worked diligently with the banks to make the transaction smooth. The process took less than two months and I was impressed with his negotiation skills. He was always available and worked with my schedule to show the house. Thank you for all your hard work. I will use your services again in the future if I ever need to sell my house.

Eric Kahl To

current

and

future

clients

of

Josh

Bacorn:

My wife and I worked with Josh for a few months looking for property in the Santa Cruz, Scotts Valley, Soquel, and Aptos area. My wife, who is currently a realtor for Shea Homes, and myself, a former realtor, are highly critical of receiving nothing short of what we deliver in Customer Service. In this day it appears many businesses fall short of providing a high level of Customer Service. Josh, is not only highly passionate about his profession, but he is far beyond his years not only as a realtor but as a person and professional as well. He showed us he is extremely sensitive to our needs and acutely aware of our individual desires as well. I must mention, He listened to us! Josh asked excellent questions to find out how he could best assist us then he listened.

Sincerely, -Marc and Margaret Mcginn READ THE REST OF THIS TESTIMONIAL AND MORE AT WWW . SELLSC . COM

FIND MORE OF BRANDI’S REVIEWS ON YELP.COM

our tradition

W HO W E A R E

A STANDING TRADITION OF SHOWCASING MONTEREY BAY’S FINEST PROPERTIES

David Lyng, Morgan Lyng Lukina, Greg Lukina, Megan Lyng, Sally Lyng

Since 1980, through a variety of market conditions, David Lyng Real Estate has remained committed to delivering the most comprehensively successful real estate services in and beyond the Monterey Bay. By providing a highly skilled and innovative staff, and a premier marketing program, David Lyng Real Estate attracts the best, most experienced agents in the Monterey Bay. By building our success through high caliber agents with proven track records, we know we will succeed in any market. As a result, our clients come back to us time after time and we are very proud of the statement this makes about our being trustworthy and reliable. Our ongoing goal is to assist you in getting the best possible price, utilizing the values of higher education, more experience, integrity and professionalism, while staying doggedly committed to outstanding negotiating skills in all our agents.

Simply put, we want you to bring all your friends, family and coworkers to David Lyng Real Estate knowing they will receive superior care and attention in all their real estate matters.

our offices

SE RV I NG T H E E N T I R E M ON T E R E Y BAY

5 OFFICES CONVENIENTLY LOCATED THROUGHOUT THE MONTEREY BAY 41st Avenue 2170 41st Avenue Capitola, CA 95010 831.476.0100

Capitola Village 301 Capitola Avenue Capitola, CA 95010 831.475.8111

Carmel-by-the-Sea Morgan Court on Lincoln St, Between Ocean & 7th Carmel, CA 93921 831.624.1135 Downtown Santa Cruz 129 Water Street Santa Cruz, CA 95060 831.458.2200

Watsonville 55 Penny Lane, Suite 102 Watsonville, CA 95076 831.763.6700

the process

SE L L I NG YOU R HOM E

ESSENTIAL AND INFORMATIVE STEPS TO SELLING YOUR HOME

10. Team Celebrates Great Work

1. Listing Agreement & Disclosures 2. Schedule Inspections

9. Escrow Period

3. Prepare for Market

8. Review Offers

4. Professional Photos and Videos

7. Days on Market Review 6. Premier Open Houses

5. Market Property...

Print and Internet

marketing strategy

ON L I N E

INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE FOCUSED WEBSITES IN THE WORLD

Source: 2012 National Association of REALTORS速 Profile of Home Buyers and Sellers

our custom websites

OUR WEBSITE

WWW.BRANDIJONES.COM & WWW.JOSHUABACORN.COM

S EARCH OUR LISTINGS S EE OUR L ISTING VIDEOS R EAD B RANDI ’ S B LOG C ONNECT W / US ON F ACEBOOK F IND I NFO ON S HORT S ALES S EARCH THE E NTIRE MLS T IPS FOR S ELLERS

B RANDI J ONES & J OSHUA B ACORN , R EALTORS ® B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.joshuabacorn.com

davidlyng.com

T H E W E B SI T E

A UNIQUE SOURCE FOR FINDING MONTEREY BAY’S FINEST PROPERTIES

mobile

DAV I D LY NG R E A L E STAT E

LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE

the video advantage

V I DE O HOM E TOU R S

VIDEO4CREATIVE GROUP, A VETERAN AWARD WINNING MEDIA TEAM PARTNERS WITH DAVID LYNG REAL ESTATE PRODUCING HIGH DEFINITION REAL ESTATE PROPERTY VIDEOS

Brandi & Joshua

ON YOUTUBE.COM

All of our listings are professionally videoed and put on my personal playlist.

Go to www.davidlyngonyoutube.com and search Brandi Jones or Joshua Bacorn.

B RANDI J ONES & J OSHUA B ACORN , R EALTORS ® B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.sellsc.com

brand channel

DAV I D LY NG YOU T U B E

PROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND LIFESTYLES REPRESENTED BY OUR NETWORK....

DAVIDLYNGONYOUTUBE.COM

media

S O C IA L

CONNECTING THROUGH THE STRENGTH OF SOCIAL MEDIA

realtor.com

INTERNET MARKETING

THE OFFICIAL WEBSITE OF THE NATIONAL ASSOCIATION OF REALTORS

NEARLY 13 MILLION VISITORS TO REALTOR.COM EACH MONTH AND NEARLY 8 MILLION VISITORS ON MOBILE DEVICES 335 MILLION MINUTES SPENT SEARCHING EACH MONTH — OVER 638 YEARS OF ACCUMULATED TIME

Stats Source: comScore Media Metrix (MM) * Real Estate Vertical Source: comScore Media Metrix (MM) – Top Real estate listing sites with traffic greater than 500,000 unique visitors

realtor.com

INTERNET MARKETING

THE ENHANCED LISTING DIFFERENCE - SEARCH RESULTS

ENHANCED LISTINGS GET MORE PAGE VIEWS AND MORE LEADS THAN UN-ENHANCED LISTINGS

Property Headline

Highlighted with yellow background

Number of photos displayed (up to 25)

Brokerage Logo

Displays virtual tour and or video icon

UN-ENHANCED LISTING Plain White Background, NO Headline, NO Virtual Video/Virtual Tour Icons, NO Brokerage Information for Inquiries, Limited Number of Photos

luxury real estate

INTERNET MARKETING

WHO’S WHO IN LUXURY REAL ESTATE AND LUXURY REAL ESTATE MAGAZINE IS A COMPENDIUM OF THE FINEST RESIDENTIAL REAL ESTATE FIRMS FROM AROUND THE WORLD. INCLUSION IN THEIR DIRECTORY IS BY INVITATION ONLY DAVIDLYNG.LUXURYREALESTATE.COM/EN

luxury real estate

INTERNET MARKETING

WHO’S WHO IN LUXURY REAL ESTATE (LRE®) IS AN INTERNATIONAL NETWORK OF LUXURY REAL ESTATE PROFESSIONALS WHO COLLABORATE ON MARKETING, SELLING AND RENTING OF LUXURY HOMES. DAVID LYNG REAL ESTATE IS A MEMBER OF THIS NETWORK

LUXURYREALESTATE.COM ONLINE REACH Reach the most people in your target demographic.

- Access to the world’s largest database of for-sale luxury properties from around the world

LUXURYREALESTATE.COM INTERNATIONAL REACH

- “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years.

OUR LOCAL EXPERTS HAVE GLOBAL CONNECTIONS

WHO’S WHO IN LUXURY REAL ESTATE - THE GLOBAL NETWORK

- Ranked #1 luxury real estate site by The Luxury Institute LLC

- The most comprehensive luxury real estate network in the world - 5,141 offices, 29 countries, 130,682 sales associates - More than 50,000 properties, over 63 countries - Includes all of the top luxury professionals from small boutique firms to large international brands

- Webby Award Honoree - #1 organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, luxury developments”, and many more

Top visiting cities to LuxuryRealEstate.com

32,382

LUXURYREALESTATE.COM 14,772

13,412

11,257 6,395

cb previews

christie’s

luxury portfolio

P r o P e r t i e s

o v e r

sotheby's

$ 1

luxuryrealestate.com

M i l l i o n

PAGE VIEWS

VISITOR SESSIONS

Daily

154,883

7,417

Monthly

4,772,133

220,732

United States

Sweden

Canada

Italy

United Kingdom

France

Australia

Spain

Germany

Mexico

Total Dollars on LuxuryRealEstate.com ....$115,323,529,229 *Actual numbers provided by Google Analytics.

Sweden

Canada

Italy

United Kingdom

France

Australia

Spain

Germany

Mexico

TOP 10 VISITING COUNTRIES

Average Residential Listing Price ......................$2,200,537 Number of Countries with Active Listings .......................63

United States

Total Visiting Countries 199

Active Listings on LuxuryRealEstate.com .................52,793

Total Visiting Countries 199 WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

LuxuryRealEstate.com..............................31,382 Sotheby’s ................................................ 14,772 Luxury Portfolio ...................................... 13,412 Christie’s ................................................. 11,257 CB Previews ............................................. 6,395

TOP 10 VISITING COUNTRIES

APRIL WEBSITE STATISTICS*

OTHER STATISTICS

PROPERTIES OVER $1 MILLION

- Webby award-winning, most-viewed luxury real estate website in the world, “Best of the Web” - More than 5 million page views per month - More than 50,000 luxury properties with an average price of $2,260,537 USD - #1 in searches on google.com, bing.com, yahoo.com

MEMBER SITES All members have a Member Site linked to LuxuryRealEstate.com. Member Sites aim to increase the overall footprint online of a company and the entire membership.

LUXURYREALESTATE.COM MAGAZINE - Distribution of 50,000 to high net-worth individuals around the world - On newsstands in over 40 countries - Digital version sent directly to 100,000 households with incomes of $250,000+

LUXURY REAL ESTATE NETWORKING - 3 conferences annually to connect key industry leaders from top international companies - Luxury Lounge, the gated online community exclusively for international luxury real estate professionals

WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

advertising

P ROP E RT Y

EMAIL FLYERS

ARE SENT TO A TEAM OF OVER 135 PROFESSIONAL DAVID LYNG REALTORS AND STAFF AND TO OVER 3,000 REALTORS IN SANTA CRUZ COUNTY, MONTEREY COUNTY AND SANTA CLARA COUNTY

our showing books

MARKETING MATERIALS

D ETAILED INTIMATE DESCRIPTION OF THE PROPERTY THAT IS USER FRIENDLY AND FUN TO READ WITH HIGH QUALITY PHOTOS AND FULL OF INFORMATION FOR A BUYER .

B RANDI J ONES & J OSHUA B ACORN

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.joshuabacorn.com

advertising

P ROP E RT Y

FLYERS

CUSTOMIZED FLYERS ARE MADE FOR EACH PROPERTY AND DISPLAYED IN THE POST BOX AND AT OPEN HOUSES

our open houses

PROPERTY

O UR OPEN HOUSES DRIVE TRAFFIC AND READY BUYERS TO THE HOME .

W E HAVE

A HIGH SUCCESS RATE OF SELLING THE HOME AT THE OPEN HOUSE AS OUR MISSION IS TO CREATE MEMORABLE EXPERIENCE FOR THE CONSUMER .

W E WANT PEOPLE HAVE EASY ACCESS WITH DIRECTIONAL SIGNS PLACED IN MANY AREAS .

W E ENLIGHTEN ALL OF

THEIR SENSES WITH TOUCH , TASTE , SMELL , AND SOUND WITH BAKING TREAKS , WARM OR COLD BEVERAGES , SOOTHING MUSIC , AND SPECIFICALLY STAGED ITEMS FOR THE ULTIMATE OPEN HOUSE EXPERIENCE .

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.joshuabacorn.com

advertising

P ROP E RT Y

THE SANTA CRUZ SENTINEL

SATURDAY AD: FULL PAGE PREMIUM POSITION SUNDAY AD: FULL COLOR PAGE PREMIUM POSITION READERSHIP OF 48,400 / CIRCULATION IS 22,000 18,000 UNIQUE DAILY VISITORS TO SANTACRUZSENTINEL.COM

#1 Com Sales Vo pany lume Santa Cru z County

OPEN HO US

E

178 WA UG SANTAH AVENUE, CRUZ THIS IS Xst: Thurber IT Com OPE filled Con e In, Exp N 1-4

(SourceÊ

NEW LIS TIN

G

erience Spaciou temporary s 2015 squ with Spa this light a 10,000+ are foot nish Living Roolot, Pool & Spa , 4 Bed, 2.5 BathFlair. , on m, Vaulted . Features: Spa Floor/Ca Ceilings, Har cious dwo rpet & Family Roo Tile. Bon od slider to m with Half us Bac k Yard, A Bath, place to perf unw Bobbie ind.$749,000 ect Sm

734 SEA SID SANTA E STREET, CRU

Xst

ith DRE# -1024 ww01496977 w.bobbie sm

831-566

ith.org

OPEN HO US

129 MA DIS WA ON STREET, Xst TSONV HISTORI : Palm St. ILLE C VICTORI OPEN 1-4 room 2 bath AN

N NY DOO DR, BON R E T S E LV 4050 SY

,000 / $849

JUST LIS

TED

OPEN HO US

BATH /

ace th cy and sp rst n. Your of efficien nny Doo n world er Bo ry r, od D m r the empora este ts lv nt Sy ee co m is 50 ture as 40 ay. Th When na sunshine r known eath aw m ai br ar aff ur w ve yo in led te lo will take ood pavi is drench passiona property ea that built redw t on this t open ar home custom momen ere is a e of the ts on a a Th ur si . ct e st ru m re st do The eful fo ing geodesic Catalog. by a peac engineer ontgate ounded om the bing xfrom a Fr sman fr and surr er plum a scene ue cra� hl tr Ko ng a ki d of ic an e of is ion mim shingles eat sens sign that stained lays a gr quality de style. of brush and disp n y ils boasts a va ad ta ri re de or ilip G ove in the ner me is m d in a Ph ho are down to those w e this ho decorate prize to u will se stefully ure. Just tly a top at was ta tures. Yo at en N th r rr p he hi cu is Mot owners nny provides ist with pride of property area in Bo that coex desired for tyle this ent lives a highly The lifes ore…Call is and effici m e ea d bl ar an na rants, uz this sustai leading s, restau Santa Cr he om ac fr

be ay ts aw r go to ntown, momen ‐5145 o e to dow 831‐588 u are clos BOOK at Doon. Yo .COM. OWING N H O S D 0pm he YD f t th RBONN 0pm ‐4:0 a COPY o ESTERD 18 1:0 050SYLV th nd August WWW.4 a 17

3 BED 2

Op

: August en House

BRAND

I ]ÉÇxá

E

Ocean View VIEW s await you Panoram a world ic home w/ of simple elegas you step into guest qu arters an ance. 3Br/4BA d game r Family retr oom. tainer's eat or ente-r door firepdream w/out area. $1,8 lace and BBQ 45,000

om

OPEN HO

Audrey 831-818Tennant DRE# 00970941 -2782 ww w.atenna nt.com

USE

NEW LIS TIN

G

OPEN HO

USE

NEW LIS TIN

G

500 BEA

R VALLEY

ROAD, APTOS HILL Xst: Vale AP grounds S ESTATE ncia OPEN 1-4 TOS Beautifu are magical. 20 The setting & high qually remodeled acres total fron 3 acres of fenc ed open & lity finishing’s,5 bedroom 3 bathting Valencia Cree unfinish light overlookingfixtures, applian 4000sf home k. ed outdoor room. Pool/sp the gorgeo ces. All rooms with us sett living. Don are a, 't miss thefire pit. Fabulou ing. 800 sq ft s indoor you tub Sally Lyn e video! $1,889,0 and g DRE# 00 00543520 831-41

410 PAR

K DRIVE

, SEA Xst: Sea SEACLIF cliff OPE CLIFF sought F BEACH RETREA N 1-4 after Sea new pain cliff neig T Great primary t, carpet, bath hborhood. Rec beach home floor planresidence or vacaroom vanities ently updated in deck, & with ground tion get awa , & more. A perf with y. Comfort cozy firep floor bed ect lace able roo Seacliff . Beach gate trailm, high ceilings reverse Beach & , around the cornlarge Sally Lyn Pier. $639,00 er to 0 g DRE#

9-5 #1 Agen 236 www.SallyLyn Santa Crut Sales Volume g.com z County 2011

FEATURED

MEDITERR ANEAN CO

00543520 831-419-5 #1 Agen 236 www.SallyLyn Santa Crut Sales Volume g.com z County 2011

HOME

UNTRY Architec EST century tural masterpiece ATE charm comSpanish farm inspired by the houses.

17th are thro bined with stat Old ughout valley view this spe e of the art world acres. Livi s, gated & ctacular home. features Ocean/ fenc ng, fam ily, kitchen ed 13 beautifu , dining, & 2nd br l all open on the entranc master e thro leve l, to outside ugh French doors Sally Lynfp, pool, spa & cabana . Wine cell g DRE# 0054

JUST LIS

TED

OPEN HO US

210 ALM Xst: WesAR, SANTA CRU

831-419 ar.$3,650,0 3520 00 #1 Agen -5236 www.Sally t Sales Vol Lyn ume San g.com ta Cruz County

WEST CLIF t Cliff Z great bay F GRAND VICTOPEN 1-4 4 bedroo views from thisORIAN Enjo houses m, 3 ½ bath arch spectacular, y superior from the ocean. itectural gem 3 story, attentio only 2 Distinct plan, Gre n at kitchento detail... Won ive design/ and bath derful floor Master suit s. Bea to view e with French utiful with hotdeck. Private bac doors tub.$1,6 kya rd 89,000 Sal

2011

OPEN

265 HEIGHTS,APTOS APTOS Xst: TroutG Victoria ulch/ OPEN 1-4Ln

4505 CRY CAPIT STAL, A Xst: 45tOL h Ave CAP ITOOPEN 1-4

HOUS

ES

E NEW PRI CE

ly Lyn 831-419 g DRE# 00543520 #1 Agen -5236 www.Sally t Sales Vol Lyn ume San g.com ta Cruz County

11 PASATI

2011

RETREA EMPO DR Beautif T AT HOME 132 SEG SAN IVE, 3600+/-ul Mediterran Rem odeLA Xst: HollinsTA CRUZ JEW EL SANTARI PLACE, Dr. OPE level on SQ FT mostly ean charme led 223 RO Xst: Nob CRUZ one gara r, with one -sto ry PRI ME OS LOC ATION 1-4 el/Mede 5 Parcel2.5 acres on a priv Locatio a one ge TER EVELT r than 1 mileCul-D-Sac. Lessate New kitcis ready to mov -car the worn is everything.N MOVE INOPEN 1-4 3120 MU SANTARACE, ld e hen to in. of , Apt LBE $1,495,0 CRUZ walls of bath, hard golf throView Spa incl CONDITION! Xst: Broadw os Village. wood floo 00 window SO ELRRY, ay OPEN Walk to ring, landscap - vacy of you JUST LIST s in the ugh level 3 uded in this sing Xst: MaQU 1-4 ing. bedroom, pri Villa r 3bd/3ba ED le plethorpe shoppin ge, 370 , approx. hom e 2 bath 2BR home, brig Sparkling g.$599,00 beach, is 0sf home. This OPEN 1-4 $715,00 nea r des GRE 0 situated • CA PI prop ign, UCS 0 9' ceilingsht & airy Sep ATNEIGHBORHO C. win expansive on the 7th teeerty TO LA • , walls of dows, arate Livin OD views.$1,1 w/ hard g, Family, gran Dini CA PI TO woo 25,000 ng ite d garage. countertops, gasflrs, Bedroom rooms in this and LA VI LL Quiet, priv 2 FP, bath n cou ear do near a qua 3 AG E • nty ate int CA RM $525,00wntown and be street $585,000park. Move in NOW ach.

0 !

EL •

w w w .D

av id Ly

SA N JO SE • SA NT A

ng .c om

• 83 147 6-

01 00

CR UZ • W AT SO

NV IL LE

•

state.com

G

a.com

ie Heit DRE# 0080 3285 831.566 .7740 www.step haniehe it.c

RES 14.4 AC FT. / .

Q S is a 0 0 23 e result

CruzRealE

NEW LIS TIN

OPEN HO US

625 GR AHAM SANTA HILL ROAD, Xst: Tanner CRU Heights/MZ ichael Ln. OPEN 1-4 KNOLL TOP

)

TED

E

Holly Ma 831-345 DRE# 01259297 -4278 ww w.hollym

E

PLETHOR PE Xst: Soq SOQUEL LANE,

BIG, BOL uel CELEBR IN TOW D & BEAUTIFUL Dr. OPEN 1-4 ATE FAM On an incr one. TheN, this exceptio ILY guest suitre are 5 beds nal home has edible 2 Ac site room for and a SOL e, a detached + Sep guest hou everyse, AR heated office + 2 dens. Gor an additional 43 geous gro tourfactoryft pool! See Tod und ay! .com/idx 896588$1,5http://www. s 89,000 Stephan

Metrics

JUST LIS

OPEN HO US

3915 RA SOQUTER EL XstLANE, :

OPEN 1-4 Merlin SUNNY bedroomSOQUEL Mov e right in, two and 2300sf three half granite home, all the featbath, plus den bathroo counters in kitc ures you love , ms, two , firep hen, updated landscap laces, beautif yard faceed yards. Bacully s open spa k $699,00 0 ce.

Roger & 831-588 Genie Lawless -6070 ww DRE# w.rogera 00903852 & 01475576 ndgenie .com 3497 MA

BrokerÊ

E

eik 831-588 a Fox DRE# 01479629 -2334 ww w.YourSa nta

E

in historic William Wee Beautiful 3 bedroof, dou Watsonville. ks Victorian loca Home feat ble paned ted details. Mus ures t see to windows, & lots newer appreciate! of $449,00 classic 0

OPEN HO US

Z WESTSID : Bay Street character E BUNGALOWOPEN 1-4 Cha 2 car deta galore. 3+/2, huge dou rm & ched gara grand ble lot, ge, chicken cook's kitchen light & lofty inte w/ s, tree , house, magical gard rior, Excellen studio/guest ens, Bea ch, t location clos qtrs.

Boa rdw e to Downto HWY 17. wn, UCSC alk, & $699,00 0 Shem

advertising

P ROP E RT Y

THE CAR MEL PINECONE

BEST SOURCE FOR LOCAL NEWS, SINCE 1915 PREMIUM POSITION FULL COLOR 1/2 OR 1/4 PAGE AD EVERY WEEK WEEKLY CIRCULATION: 20,000 PRINT & 8,500 EMAIL

pe bb l e be ac h 3 be d | 3 ba t h | $1 , 89 9 ,0 0 0

c a r m e l h at to n

fi e l ds 3 be d | 3 ba t h | $1 ,12 5,0 0 0

i nc lu de s gu e st

ho us e 3 be d | 2 ba t h | $8 9 9 ,0 0 0

n ew mo n et e

•

r ey 3 be d | 2 ba t h | $6 25 ,0 0 0

ca pit ol a

•

ca pit ol a vi ll ag e

mo n t e r ey sk y

line 4 be d | 2 ba t h | $7 79 ,0 0 0

mo n t e r ey su n

•

be lt 4 be d | 3 ba t h | $5 97 ,0 0 0

ca rm el

w w w. Davi dL

•

sa nta cruz

yn g. co m

831-624-1135

•

wats on vi ll e

•

our magazine

MAGAZINE

O UR MONTHLY MAGAZINE ABOUT SANTA CRUZ LIFESTYLES AND SUPPORTING LOCAL VENDORS AND TALENT .

W E WRITE , EDIT , & PUBLISHED ONLINE AND DISTRIBUTED TO CLIENTS , ALL WHILE

BEING GREEN .

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.joshuabacorn.com

advertising

P ROP E RT Y

HOMES&LAND AND COASTAL HOMES

THE LARGEST REAL ESTATE MAGAZINE IN THE MONTEREY BAY AREA DAVID LYNG IS ONE OF THE MAGAZINES’S TOP ADVERTISERS PROPERTIES ADVERTISED IN THE MAGAZINE ARE INCLUDED ON OVER 25 OF HOMES AND LAND’S REAL ESTATE WEB PARTNER SITES

ving

li nte r te be ach h gra nite cou h wit d e l m o ndo. Remodeled kitchen wit om s, a dec k k on ode led bat hro cial 2/2 con spe rem ; a is ces s lian Thi E, priv ate dec app - just nles s stee l an EXPAN SIV z stai and Cru and m ta s San top g roo Mo nte rey to off the livin s ral from view tall s h Cor an e in sun ny ant ent ry wit h coa stal view gas logs . oce and an eleg Bea utif ul hom plac e wit h top floo r wit ms, 2.5 bat hs two side d fire nd wit h the 0,00 0 has 3 bed roo cen tral isla roo m has a ctac ular ! $64 rto ps,l arg e roo m/f ami ly e dec king spe ciou s cou nte floo r. Livi ng rs-e xpa nsiv hen wit h spa Wo od floo . kitc ces le lian edib Incr 0 stee l app ay! $84 9,00 & stai nles s cha nde lier Com e see tod sha de tree s. and lots of UILAR MARY AG te | calbre#01341966 Broker Associa 3 831.277.107 es.com aguilarhom mar y@mary rhomes.com mar yaguila ks ier r a oa r a l d e tOaks.This well designed homtilee sunny co De Tie rra ceil ings and

“M aking D ream

s H appen”

showcas

ing mon tere

on e of a kin d be ac h pr 4 ho me s | op er ty 7,0 00

sf | $4 ,99 Rare opport 5,0 00 unity to hav e an incredib home and inve le beach stment pro per ty in one beach com . Gated munity. Ultr a Luxury, 3500 SF. 3BD high end /3B A Pentho use on the Second leve top level. l has 2,500 SF 4BD/3B A and level has 2, street 1BD/BA hom es. Each hom fireplace and e has a large decks and and parking patios. Garage for 11 cars s . Potential vacation ren for strong tal income.

9 9 , 0 0 0 dle s f | $ 2 ,7fing , stan d up pad m s | 3 , 4 18 Enjoy sur Sav ant sma rt b a t h r os olike your own private beach.

4 | n rem ode l, s der m mo a o r pan els, re it feel ! edro

b whe s, sola tina tion oce an view Sun ny Cove rela xat ion des urfer | 4 just step s to ure s stun ning e this you r s hom e feat s av a n t sood style beach proper ty muc wai t to mak h mo re. Thi me… Do n’t Hol lyw lou ngin g and and han dso Ext rao rdin ary, . Slee k, sex y sail ing, bea ch ls, mit per poo tal boa rdin g, tide a vac atio n ren CORN syst em, and JOSHUA BA re#01884101 hom e tec h | calb NE S REALTOR® BR ANDI JO re#01385191 1 831.818.432 | calb ng.com REALTOR® idly JBacorn@dav 5 831.588.514 yng.com SellSC.com BJones@davidl om es.c Jon Brandi

aptos ri dge 4 be d | 4 ba th

| $1 ,88 9,0 Architectur 00 ally designe d on a 4.5 top with 180 acre knoll ° panoramic views of Mo Bay and hills nterey ides. 5,200 SF with grea living and a t outdoor 3 car garage.

Located in gated commun a private ity of custom Mat ure tree country esta tes. s and land scap ing and roll ing law ns. larg e

#

y b ay ’s

2 bl uf f fr on t lo ts w/co ttag 2br/1ba & es 1br/1b

a | $950,000 One of a each kind bluff front lots adjacent to inside and New Brighto n Beach Stat and right abo e Park ve Pot Belly Beach. There total lots on are 6 the bluff. Bea utiful Scenic among mature setting cypress tree s. These hav in the same e been family over 50 years. Tru Call or ema ly special. il Sally for mo re information .

eq ue str ian estat e w/ gu es t ho us

e | $1 ,78 9,0 Relax in luxu 00 ry & privacy while enjoying equestrian lifestyle . Gat the ed, fenced 4,200 SF, 7.5 acres, 4+BR main home and 2BR+/1BA separate 900 SF guest house. Great and outdoo gro unds r entertainin g. 8 stall barn, covere covered d corals, larg e open turn jumping aren outs, a with extend ed ring and A sanctuary track. for people and horses!

1 Agent R esidential S a l e s Vo l u me Santa To see vid eo Cruz Cou s, vir tua l tou n t y. rs & pic tur pro pe rti es es of the se vis it my we bsi te Sa lly Ly ng .co m Source Brok erMe trics ®

F inest P ropertie

on the s and 4 be d | 3 ba th

| $1 ,89 5,0 Phe nom ena 00 l view s, out stan ding sett gre at wal king ing, and and sea she ll coll ecti ng Cus tom des bea ch. igne d wit h fron t of hom cur ved wal l of win dow e a s to enjoy Gre at ope n the view s. floo r plan and invi ting livin g are as. out doo r Ver y priv ate for bea ch Fan tast ic vac fron t. atio n ren tal if you wan t par adis e! Fur to sha re nish ed.

views of twin lak e s be ach 3 be d | 3 ba th

| $1 ,47 9,0 2,200 SF bea 00 ch home in ideal location one block from within the beach and Views of san Yacht Harbor d and Monte . rey Bay. Spa great room cious with high vau lted ceilings wood floors, , beautiful expansive view kitchen spa windows. Gre ce overloo at ks big priv courtyard to ate, quiet the rear with garage. Spaciou detached 2 car s office dow nstairs.

REALTOR ®

sally lyng

| 831.419.523 6 Sally@SallyLy ng.com SallyLyng.com CalBRE #0054

3520

s

advertising

P ROP E RT Y

REGISTER-PAJARONIAN

LOCALIZED ADVERTISING, NEWS LEADER OF THE PAJARO VALLEY IN BUSINESS SINCE 1878, DISTRIBUTED EVERY FRIDAY, BI-WEEKLY AD IN THE REAL ESTATE MARKETPLACE

price for your home

STAG I NG I S F OU N DAT IONA L I N G E T T I NG T H E H IG H E ST

House numbers should be clean, well-spaced and visible Well lit clean porch The approach to your home should be free of clutter and debris Front door should be freshly painted, clean, polished lockset and easy to open lock Test your door bell. Make sure it works and has a pleasant sound A fresh doormat is an important addition at sales time Add a bright color or whimsical topiary to mark the entrance to your home Your home should smell fresh, pet odors that you may have adapted to can kill a sale. Ask a trusted friend or neighbor for honest feedback on any lingering pet odors Open drapes and or blinds Open windows to allow fresh air into the room Bake bread or cookies for a welcoming aroma Remove any and all extra or oversized furniture, to create a relaxed feel Make sure all traffic areas are open and clear Use fresh flowers in bold colors and add interior plants to bring life to rooms Minimize personal collections Wash all windows inside and out and clean and repair the screens Refinish hardwood floors as they are a key element to buyers Paint or repaint for color, fashion, freshness and to unify the presentation

your home

DE T E R M I N I NG T H E VA LU E OF

LOCATION, EXPOSURE TO BUYERS, TIMING, CONDITION

LOCATION Location is the single most important factor in determining the value of your home.

EXPOSURE TO BUYERS Open Houses, Broker’s Tours, Ease of Agent showing property.

TIMING A flexible marketing plan should be developed which a alyzes the current marketing conditions and individual features of the property.

CONDITION The presentation of the property affects the price and speed of the sale.

As prospective buyers often make purchases based on emotion, first impressions are important: clean, shiny, tidy, and fresh.

Optimizing the physical appearance of your home will maximize the buyer’s perception of value. A buyer will buy what they see, not what “can be.”

right

P R IC I NG

INCREASED SALESPERSON RESPONSE When salespeople are excited about a property and its price, they make a special effort to contact all their potential buyers and show the property whenever possible. Creating urgency is a key component to success.

EXPOSURE Pricing at market value will open your home up to more people who can afford it.

ADVERTISING Buyer inquiry calls and emails are more readily converted into showing appointments when the price is not a deterrent.

PRICING RIGHT When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great deal.

MORE MONEY TO SELLERS When a property is priced right, the excitement of the market produces a higher sales price in less time. You net more due to the higher sales price and lower carrying costs.

Our recent sales BRANDI JONES & JOSHUA BACORN

2013- 2014

Address

City

Price

1212 LAURENT STREET

Santa Cruz

$1,625,000

667 SAINT ANDREWS DRIVE

Aptos

$1,065,000

173 HOLLYWOOD AVENUE

Santa Cruz

$1,025,000

4960 CLIFF DRIVE,#1

Capitola

$1,025,000

114 MISTY COURT

Santa Cruz

$949,000

1670 GLEN CANYON

Santa Cruz

$875,000

2750 NORTH RODEO GULCH

Soquel

$874,000

611 LIGHTHOUSE AVE

Santa Cruz

$866,000

3093 GLENWOOD DRIVE

Scotts Valley

$855,000

321 ARROYO SECO

Santa Cruz

$825,000

4050 SYLVESTER DRIVE

Santa Cruz

$820,000

409 CLINTON STREET

Santa Cruz

$750,000

5403 COAST ROAD

Santa Cruz

$725,000

15 EASTRIDGE DRIVE

Santa Cruz

$675,000

3635 VIENNA DRIVE

Aptos

$670,000

1769 SEASCAPE BOULEVARD

Aptos

$665,000

1686 COZY COURT

Santa Cruz

$661,000

2041 SELLARS LANE

Capitola

$660,000

517 LA HONDA DRIVE

Aptos

$660,000

1959 ENCINA DRIVE

Santa Cruz

$650,000

105 CORRALITOS ROAD

Corralitos

$645,000

855 CADILLAC DRIVE

Scotts Valley

$585,000

531 SPRUCE ST

Aptos

$571,000

147 RIVER LANE

Felton

$550,000

220 ESTATES DRIVE

Ben Lomond

$545,000

2201 DERBY AVENUE

Capitola

$545,000

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.joshuabacorn.com

Address

City

Price

502 FALL CREEK TERRACE

Felton

$535,000

274 TREICHEL LANE

Watsonville

$530,000

1700 SOMMERFELD STREET

Santa Cruz

$530,000

220 GRANT STREET

Santa Cruz

$525,000

3415 HARDIN WAY

Soquel

$525,000

743 LOMA PRIETA DRIVE

Aptos

$518,800

300 UNION AVENUE,#3

Campbell

$514,000

63 SOUTH BRANCIFORTE AVENUE

Santa Cruz

$505,000

106 BLUEBONNET LANE,#3

Scotts Valley

$500,000

122 PARNELL STREET

Santa Cruz

$496,500

20 PIMA STREET

Watsonville

$489,000

2225 CAPITOLA ROAD

Santa Cruz

$430,000

212 CLIFFORD DR

Watsonville

$425,000

120 SUMMIT DRIVE

Santa Cruz

$420,000

825 BALBOA AVENUE,#103

Capitola

$419,000

1101 HIGHLAND DRIVE

Boulder Creek

$403,000

318 SOQUEL AVENUE,#B3

Santa Cruz

$400,000

65 GREEN VALLEY ROAD

Scotts Valley

$390,000

14226 BIG BASIN WAY

Boulder Creek

$386,660

319 BROADWAY ,#C1

Santa Cruz

$385,000

111 BEAN CREEK ROAD,#129

Scotts Valley

$370,000

17512 COMANCHE TRAIL

Los Gatos

$365,000

79 PLUMOSA LANE

Aptos

$365,000

102 SHELTER LAGOON DRIVE

Santa Cruz

$360,000

1139 30TH AVENUE

Santa Cruz

$355,000

43 MONTSALAS DRIVE

Monterey

$350,000

1355 42ND AVENUE,#2

Capitola

$342,000

17551 NORTH TRETHEWAY ROAD

Lockeford

$325,000

102 HARBOR OAKS CIRCLE

Santa Cruz

$289,900

2555 GIMELLI COURT,#63

San Jose

$272,000

1725 ESPERANZA COURT

Santa Cruz

$260,000

260 HIGH STREET,#110

Santa Cruz

$239,000

1925 46TH AVENUE,#118

Capitola

$236,000

B RANDI J ONES & J OSHUA B ACORN , R EALTORS 速 B: (831)588-5145 bjones@davidlyng.com www.BrandiJones.com J:(831)818-4321 jbacorn@davidlyng.com www.joshuabacorn.com