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World changing g g


Imagine the world is a village off 100 people l


57 Asians 21 Europeans 14 A Americans i 8 Africans


52 women + 48 men


89 heterosexual + 11 homosexual


30 Caucasian + 70 non-Caucasian 30 Ch Christians i ti + 70 non-Christians Ch i ti


6 people would have 59% of the wealth


(and all come from USA)


80 would live in poverty 0 70 would be illiterate 50 would be hungry


0

1 would own a computer


0

1 would have a university degree


0

1 would be dying


0

1 would be being born


Changing life patterns Changing behaviour Changing values


By 2050 China’s economy will be 80% llarger th than th the USA


12% of Shanghai maids quit their j b ffor ttrading jobs di flfloors every year


By 2050 there will be more f female l CEOs CEO than th male l


40 million men are unlikely t find to fi d a wife if ((ever))


5 billion tonnes of excess carbon emitted itt d each h year ...


... to reduce by 80% over the next 20 years if we are to survive


12% of Shanghai maids quit their j b ffor ttrading jobs di flfloors every year


Kids can do 5.4 things att the th same time ti


…adults can only do 1.7 ( (men even less) l )


130 million Facebook profiles 40 million daily bloggers 1 million wiki authors


17% of Playstation y users are over 50 8% off global l b l mobile bil phones h users are under 10


Competitive intensity has t i l d iin 10 years tripled


Product lifecycles have shortened h t db by 70%


Imitation is immediate


Expectations p are high g Boredom is great L Loyalty lt iis rare Trust is low


Power has shifted f from supplier li tto customer t


Customers already have everything thi th they need d


‌ look in your wardrobe!


Start doing business on customer t terms t


‌ what, when, where and how th wantt they


‌ rather than to fit your business priorities, structures, and timescales


Everyy customer is different More informed M More di discerning i More promiscuous


Who wants you? Who do you want? What do they want?


New customer ‘currencies’ matter more than th money …


Time Space Friends Learning W llb i Wellbeing


‌ whilst ethics and environmental issues are the fastest growing customer motivation


Most purchase decisions are made in less than 2.6 seconds


‌ increasingly driven by emotional nott rational ti lb benefits fit


What will make your big idea stick in your customer’s mind?


‌ your brand, your purpose, your passion i


Intangible assets typically make up 72% off a company’s ’ market k t value l


‌ reflecting your business’ future potential, more than its profits today


‌ future markets, f t future products d t


‌ sustained by strong relationships and d strong t brands b d


How will yyou do better?


How will yyou be different?


How will yyou be extraordinary? y


Be bold Be brave Be brilliant


Peter Fisk is an experienced strategist and marketer, having spent many years working with the likes of American Express and British Airways, Airways Coca Cola and Marks & Spencer, Spencer BT and Cable & Wireless, Microsoft and Philips, O2 and Vodafone. He is author of the new bestbest-selling book Marketing Genius which explores the left and rightg -brain opportunities pp for marketing g to deliver extraordinary y results in today’s y complex p right markets . He also wrote The Complete CEO, CEO, and has just published Business Genius, an inspirational guide to business growth. Peter is founder of The Genius Works, and is an inspirational speaker on all aspects of strategy, t t marketing k ti and d innovation. i ti B i Business St Strategy t Review R i recently tl described d ib d him hi as “one of the most important new business thinkers Marketing Genius has sold over 20000 copies and has been translated into 28 different languages He is now writing Green Business on how to achieve commercial success by languages. doing the right thing ethically and environmentally . He was previously the CEO of the world's largest marketing organisation, the Chartered g, Partner at strategic g innovation firm The Foundation,, Director of Institute of Marketing, Brand Finance, led the global marketing consulting team of PA Consulting Group, and managed brands and strategy at British Airways. He also recently established Brand Genius in partnership with Brand Finance, bringing t together th the th yin i and d yang off brand b d strategy t t and d innovation. i ti peterfisk@peterfisk.com www.thegenius www.the geniusworks.com works.com .


Changing World