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The 2009 BrandFinance® Forum “Understanding the Value of Sustainability”

Wednesday 14th October 2009 The London Stock Exchange Media Partner: Visual Identity Partner: Associate Partners:


‘Understanding the value of Sustainability’ Since 2002, the Brand Finance Forum has been an event at which leading edge thinkers in the area of brand strategy, brand building and brand valuation come together to share their experiences and to better understand the process by which valuable brands are created. Businesses need to address the economic, social and environmental challenges holistically. Economic growth is only sustainable if business activities are integrated with social and environmental priorities. There are a variety of complex and often overlapping issues that need to be addressed. Attend the Brand Finance Forum to hear from: • • •

Companies who have led the way in sustainable business practice Companies who have made sustainability a point of marketing differentiation Leading NGO’s who will share their objectives for embedding the importance of sustainability in long term business strategy

CASE STUDIES

Case studies include:

Hear how Forest Stewardship Council is working with organisation’s to promote the responsible management of the world’s forests

Andrew Hobday from the Mars Sustainability Leadership team, addresses the challenges and issues facing one of the world’s largest private companies. Our International Media Partners, BBC World News, chair two interactive panel sessions focusing on the environmental and social benefits of sustainable business practice. The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.


‘Understanding the value of Sustainability’ Wednesday 14th October 2009: Morning

3 PILLARS OF SUSTAINABILITY

8.30 – 9.00 ¦ Welcome Coffee and Registration 9.00 – 9.15 ¦ Introducing the ‘Three Pillars of Sustainability’ - David Haigh, CEO, Brand Finance plc

9.15 – 10.00 ¦ People, Planet, Profit - Peter Fisk, Founder and Partner BrandGenius Limited

10.00 – 10.45 ¦ Negotiating the sustainability maze - Andrew Hobday, Sustainability Leadership Team, Mars Inc

10.45 – 11.15 ¦ Coffee Break 11.15 – 11.40 ¦ Sustainability in Practice

ENVIRONMENT

-Insights into reaching decisions and negotiating sustainability issues -Charles Thwaites, Executive Director, Forest Stewardship Council UK Working Group

11.40 – 12.05 ¦ Balancing environmental and economic performance - Hammad Mian, Head of Brand Strategy, EDF Energy (TBC)

12.05 – 12.30 ¦ Communicating Sustainability Performance - Julien Onillon , VP Investor Relations, Arcelor-Mittal plc

12.30 – 13.00 ¦ PANEL SESSION – Chaired by BBC World News Discussing the business benefits of environmental best practice - Chaired by Justin Rowlatt, BBC’s Ethical Man

The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.


‘Understanding the value of Sustainability’ Wednesday 14th October 2009: Afternoon 13.00 – 14.00 ¦ Lunch 14.00 – 14.25 ¦ The Fairtrade Foundation - Harriet Lamb, CEO, The Fairtrade Foundation (TBC)

SOCIAL

14.25 – 14.50 ¦ Embedding Sustainability principles -Gavin Laws, Head of Corporate Affairs, Standard Chartered Bank

14.50 – 15.15 ¦ Creating a framework for sustainable growth - Chris Burgess, Corporate Responsibility Director, Vodafone Group plc (TBC)

15.15 – 15.45 ¦ PANEL SESSION – Chaired by BBC World News Discussing the business benefits of social best practice - Chaired by Tania Beckett, BBC World News Business Correspondent

15.45 – 16.15 ¦ Coffee Break

16.15 – 16.40 ¦ Dow Jones Sustainability Index

ECONOMIC

How sustainability measures drive shareholder value - Alexander Barkawi, Managing Director, SAM Indexes (TBC)

16.40 – 17.00 ¦ Potential investment returns from Sustainability - Shaun Mays, CEO, Climate Change Capital (TBC)

17.00 – 17.25 ¦ Valuing the economic impact of Sustainability best practice - Tim Ogier, Partner, Market & Value Advisory, PwC

17.25 – 17.30 ¦ Conclusion - David Haigh, CEO, Brand Finance Group

The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.


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Brand Finance Forum 2009