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The 2009 BrandFinance® Forum ‘Understanding the value of Sustainability’

Wednesday 14th October 2009 The London Stock Exchange Media Partner:

Forum Partner:

Associate Partners:


‘Understanding the value of Sustainability’ Since 2004, the Brand Finance Forum has been an event at which leading edge thinkers in the area of brand strategy, brand building and brand valuation come together to share their experiences and to better understand the process by which valuable brands are created. Businesses need to address the economic, social and environmental challenges holistically. Economic growth is only sustainable if business activities are integrated with social and environmental priorities. There are a variety of complex and often overlapping issues that need to be addressed. Attend the Brand Finance Forum to hear from: • • •

Companies who have led the way in sustainable business practice; Companies who have made sustainability a point of marketing differentiation; Leading NGOs who will share their objectives for embedding the importance of sustainability in long term business strategy.

SPEAKERS

Speakers include senior representatives from:

Our International Media Partner, BBC World News, chair two interactive panel sessions focusing on the issues of communicating and valuing sustainability.

The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.


‘Understanding the value of Sustainability’ Wednesday 14th October 2009: Morning 8.30 – 9.00 ¦ Welcome Coffee and Registration 9.00 – 9.10 ¦ Introducing the ‘Three Pillars of Sustainability’

THE CHALLENGE

- David Haigh, CEO, Brand Finance plc

9.10 – 9.40 ¦ People, Planet, Profit - Peter Fisk, Managing Partner, BrandGenius Limited

9.40 – 10.10 ¦ Sustainability in Practice – the FSC model -Charles Thwaites, Executive Director, Forest Stewardship Council UK Working Group

10.10 – 10.40 ¦ Developing a credible Sustainability certification -Rupert Howes, CEO, Marine Stewardship Council

10.40 – 11.00 ¦ Coffee Break 11.00 – 11.30 ¦ Negotiating the Sustainability maze

STRATEGY

- Andrew Hobday, Sustainability Leadership Team, Mars Inc.

11.30 – 12.00 ¦ Embedding Sustainability principles in business strategy -Gavin Laws, Head of Corporate Affairs, Standard Chartered Bank plc

12.00 – 12.30 ¦ Environmental Sustainability at the heart of the business - Rick Vlemmiks, Marketing Director, British Gas plc

12.30 – 14.30 ¦ Luncheon in Stationers Hall – In cooperation with the IAA Speaker: Bjorn Edlund, EVP Corporate Communication, Shell plc

The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.


‘Understanding the value of Sustainability’ Wednesday 14th October 2009: Afternoon

COMMUNICATION

14.30 – 15.00¦ Communicating Sustainability to consumers - Paul Kelly, External Affairs and Corporate Affairs Director, ASDA-Walmart Limited

15.00 – 15.30¦ Communicating Sustainability to a range of stakeholders - Ian Louden, Head of Brand, Arcelor Mittal plc

15.30 – 15.45¦ PANEL SESSION – Chaired by BBC World News ‘Successfully walking the tight rope.’ The risks and rewards of Sustainability Communication - Chaired by Tanya Beckett, Presenter, World Business Report, BBC World News

15.45 – 16.00 ¦ Coffee Break

16.00 – 16.30¦ Growing profits by applying Sustainability practices - Dr Kenny Tang CFA, CEO Oxbridge Climate Capital Limited

16.30 – 17.00¦ Developing a valuation framework for Sustainability

VALUATION

-Tim Ogier, Partner Strategy, PwC

17.00 – 17.30¦ How Sustainability measures drive shareholder value - Cécile Churet, Senior Equity Analyst, SAM Indexes (Dow Jones Sustainability Index)

17.30 – 18.00¦ PANEL SESSION – Chaired by BBC World News ‘Reaping the Sustainability dividend’ . Is it a reality for business? - Chaired by Tanya Beckett, Presenter, World Business Report, BBC World News

18.00 – 18.15¦ Conclusion - David Haigh, CEO, Brand Finance Group

18.15 – 20.00 ¦ Cocktails – Corney & Barrow – Sponsored by Brand Finance plc

The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.


‘Understanding the value of Sustainability’ Wednesday 14th October 2009 Telephone: Please have your credit card details ready to quote. Tel: + (44) 20 8607 0300 Fax: Complete and send this registration form to: Fax: + (44) 20 8607 0301 Email: Complete and send this registration form to: Camilla Armstrong c.armstrong@brandfinance.com Mail: Complete and mail this registration form together with payment to: Brand Finance Sustainability Forum 8 Oak Lane Twickenham TW1 3PA United Kingdom Payment Details: Payment must be made in advance of the event. Cheques to be made payable to Brand Finance plc Payment can also be made via BACS direct to Barclays Bank plc, 99 Hatton Gardens, London EC1N 8DN • Sort Code: 20-32-29. • Account No.; 50092266. • BIC BARCGB22-IBAN GB23BARC20322950092266

Your Details: Mr/Mrs/Ms/Miss/Dr/Other: Forename:…………………………………………………………..……….. Surname:………………………………………………………….………….. Job Title:……………………………………………………………..……….. Department:..………………………………………………………………. Company Name:………………………………………………….………. ………………………………………………………………………...…………. Email address:……………………………………………………………… Tel No:…..…………………………………………………………………….. Address:……………………………………………………………..………. ………………………………………………………………………...………… ………………………………………………………………………...………… Choose your registration: Brand Finance Category

Lunch only

Forum

Both Forum & Lunch

Brand Finance Clients & Associates

[ ] £80

[ ] £80

[ ] £150

Guests of Brand Finance Clients & Associates

[ ] £90

[ ] £90

[ ] £175

Third Parties

[ ] £100

[ ] £100

[ ] £200

Signature:………………………………………………………………………… Date:…..…………………………………………………………..……………….. For further information on the forum please contact: Camilla Armstrong or Robert Haigh on: T: +44 (0)208 607 0300 ; E: c.armstrong@brandfinance.com or E: r.haigh@brandfinance.com Data Protection: Please tick the box if you are not happy to receive subsequent Brand Finance news, events and reports

Terms and Cancellation Conditions: Registrations without payment will not be processed. Delegates must sign the form to validate the registration. Should you be unable to attend, a substitute delegate is always welcome at no extra charge. Unfortunately, no refunds will be made up to 4 weeks prior to the event. Confirmation of your registration will be sent via email. Please ensure you have provided your email address details.


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Brand Finance Forum Final Agenda and Registration Form