Brand Focus | Catherine Coombs

BRAND FOCUS VOLUME 1: ISSUE 1 - NOVEMBER 2018

EXCLUSIVE INTERVIEW

Roberta Alexander Living the Values of her Personal Brand

Brand Focus

1

Photography for all pages CATHERINE COOMBS

Catherine Coombs is living her own personal dream: using her skills and experience as a photographer to help others. She is not just about reflecting an image through a lens however. For Catherine, it is all about using photography to allow others to see the beauty in themselves or the very best in what they do – an experience that often results in tears of joy.

services she offers clients. Each issue launches a new brand for a local entrepreneur, and features images taken during a Captured by Catherine photoshoot. The magazine therefore serves as a launch pad for the Public Relations campaign of the featured entrepreneur, and generates great exposure for them and their business – locally and online.

Photography was probably always where this 40-year-old was fated to end up. Handed a Kodak 110mm film camera as a small child to take a photo of her mum – and never handing it back!

- Catherine pursued this passion through high school. Life took a few twists and turns before she was finally able to commit to photography as a career, and now as a businesswoman with her own studio, Catherine feels her experiences make her better at her craft.

Brand Focus provides tailor-made editorial for ea client. Not only do the photographs reflect who they are and what they represent, but stories about them by a highly regarded journalist are also presented alongside. In some cases, this will be the first editorial piece in which the entrepreneur has ever been profiled, but Catherine ensures the experience is positive, impactful, and generates maximum personal and professional credibility.

Catherine has created the Brand Focus magazine as a unique “add-on” to the

Catherine Coombs Editor, Photgrapher, Mother, Businesswoman

Brand Focus

2

Brand Focus

3

PUTTING BETTER LIVES WITHIN REACH OF EVERYONE

C

reate and live your top life” is the business motto of Top Living International, but it is also the personal mantra of its founder Roberta Alexander.

This innovative entrepreneur has used her own personal experiences, adversity, and diverse skillset to establish a hugely successful mentoring and life-coaching business for others, especially “mumpreneur” women.

The journey from 15-year-old school leaver has been a long and winding one however Roberta has needed to show plenty of courage – and a refusal to follow the “normal” path in the process.

“I always wanted to be an entrepreneur, but I started out as a dental nurse in Mareeba at 15.” she says.

“I worked four jobs at the same time in those early days, but I always felt that I could do it all, and that I

Brand Focus

4

could always change my mind along the way. I just wanted to try lots of different experiences, work hard, travel the world, have fun, and save money.”

“I just wanted to make the most out of life and try lots of different experiences.”

“By 22, I was able to buy a new car outright, and put down a deposit on my first home.”

Roberta has actively lived the “life-long learning” adage, choosing to take courses and do external study to boost her skills in areas including management, marketing, and computing. She is also a big believer in learning from others and appreciating that everyone has something to offer.

With an ever-expanding tool-kit of talents under her belt, she was able to branch out into the field of tourism, where she was partly responsible for building, branding, operating, and promoting a brand-new business venture. Roles as a travel agent and with a job network provide agency – as well as a stay-at-home mum – followed, before dabbling in real estate.

It was what happened next that determined the future for Roberta Alexander.

Adversity hit in the form of a global financial crisis in 2002, tenancy issues in a personal property situation, and a health scare for Roberta.

“This was the biggest learning curve for me, and a

Brand Focus

huge wake-up call,” she says.

“I suddenly realised that I had just one life, and I wanted to be doing something that was meaningful for myself and others around me. I decided to use my resourcefulness and commitment together with the mentors in my life to pursue my dream of owning and operating my own business.

“The world was changing, and there was no guarantee of full-time employment anymore. I needed to be my own boss so I could be more in control of my health, finances, time and future opportunities.

Ironically, it was Roberta’s own health issues that ended up having a silver lining in her new career plans.

Having been told she needed to wait five years for surgery to hopefully address her rapidly deteriorating eyesight, Roberta had started taking high-grade nutritional supplements to support her eye health during this time.

These supplements proved to be a game-changer, and were so effective for Roberta that she no longer required the surgery. She was keen to share this with others, and launched her own worldwide online business in partnership with the supplement company.

A new door had opened, and was not about

5

to be closed in a hurry. Roberta started to research more about nutrition, well-being, supplementation, spirituality, energetics, and marketing, became certified as an Access Consciousness practitioner, and discovered a desire to use this learning to help build happiness and health – not just for herself, but others too.

“I soon realised that when it came to health and wealth that there is so much more to the full picture, and I wanted to teach more and share more about this to the world,” Roberta says.

“This is when I founded Topliving International, aimed at supporting people to create and live their top life holistically.”

As part of the business – now eight years old Roberta has facilitated wellness retreats in Cairns, workshops, coaching and mentoring sessions, on-line services, and programs aimed at achieving business and personal growth and success.

A highlight of her health journey was being invited by the supplement company to be a VIP guest in the New York audience for the Dr Oz Show.

Roberta was also given the opportunity to share her eye health story to over 3000 people at the Melbourne Convention Centre.

Roberta works principally with “mum-preneurs”, and holds true to the idea that working together and embracing diversity has the potential to achieve more than working as individuals – because every person contributes and complements every other person.

As more and more people start to question the status quo and seek out more fulfilling lives, Roberta believes that demand for the services that Topliving provides will significantly increase. And she knows that she will have to continue growing and learning in order to meet those challenges.

“Staying focused and positive to the bigger picture when the unexpected happens in my environment has always been my biggest challenge, but I’m learning to manage my emotions, actions and energy levels now,” Roberta says.

“Breathing in the first instance helps.”

Brand Focus

Story Merryl Miller

6

Brand Focus

7

Roberta Alexander

A PIONEER IN OPTIMISM AND OPPORTUNITY Brand Focus

8

I CAN REMEMBER WHEN I WAS ABOUT EIGHT, A FAMILY FRIEND GAVE ME A MOTIVATIONAL CARD WHICH SAID ‘DO NOT GO WHERE THE PATH MAY LEAD; GO INSTEAD WHERE THERE IS NO PATH AND LEAVE A TRAIL

R

oberta Alexander calls herself an entrepreneur, and indeed, she has enjoyed significant success as a businesswoman throughout her career.

A more fitting word for Roberta Alexander however could be “trailblazer”. Or “pioneer”. Or even “adventurer”. Because these are the traits that more accurately represent her journey – a woman who has never been afraid to take a risk, who sees opportunity in adversity, and who sees the world as one big chance to learn and grow.

“I can remember when I was about eight, a family friend gave me a motivational card which said ‘Do not go where the path may lead; go instead where there is no path and leave a trail,” Roberta says.

“I truly believe this was my first sign and divine messaging of my future life’s journey.”

“I love helping other people achieve the life of their dreams.”

It was clearly a message that stuck.

From a very young age, Roberta made choices that were considered brave or “hard” by many – leaving school early, travelling solo, changing jobs, studying externally - but which all contributed to a diverse and rich skill-set that led to where she is today; a life-coach helping other women to recognise their gifts and become the best selves they can be.

The most telling example of Brand Focus

9

Roberta’s character is when she was faced with the prospect of losing her sight. Refusing to become despondent, she decided to make the most out of what this experience could bring.

“I put it out there to the universe for good health, and to help me find a business opportunity that would add value to my life as well as the lives of others,” Roberta says.

“At that time, I was made superaware of just how precious life is, and how quickly it can be taken from us. Life is not a dress rehearsal; it’s the real deal.

“I realised than that if I was going to have a go at anything else in my life, now was the time.”

The universe answered most resoundingly.

Roberta created a business on the high-grade nutritional supplements that she was using for her own eyesight issues, and a year later, launched Topliving International, based on the concepts of holistic health and well-being.

Women can now tap in to Roberta’s experience and skills to find their own ways to make the most of every situation and discover innovative solutions.

Sharing that kind of joy – well, there could be no more perfect job for this dynamo.

“I love helping other people achieve the life of their dreams,” Roberta says.

“They can identify what they are truly on this earth for, and make that happen.

“But most importantly I guess is that they realise how special they are, and what amazing gifts they have.”

Perhaps the best word to describe Roberta Alexander after all is “life-giver”. And that is certainly a trail well worth blazing.

Story Merryl Miller

Brand Focus

10

Brand Focus

11