Your employer brand is how your current and prospective employees perceive your company and the employee experience. It is crucial for attracting, retaining, and engaging top talent. It is what makes your company outshine others, and be considered a great place to work.
Employees have begun sharing company-related messages and work experiences either on their own social media channels or on specialized review portals such as Glassdoor, making it difficult for employers to own their own narrative.
As a result, employers today are encouraged to create and share authentic employer brand communications with their employees in order to promote a positive yet authentic window into the culture and workplace.
Gather
Employee Feedback
Set Goals And Measure Progress
Survey Social Engagement and Channels
Recognize the Good and Acknowledge The Bad
Always Provide Follow-Up Interaction
Bring the Human to Human Resources
Here are a few ways through which you can get a handle on the employee experience and begin leveraging your employer brand.
• Survey Social Engagement and Channels – Engagement levels vary across channels, and so do preferences. Spend more time on the most engaging channels, as you set time aside to go through the reviews and responses on other channels. It’s also helpful to see how your levels of social engagement compare to the ones your competitors are using.
• Recognize the Good and Acknowledge The Bad – All feedback is good feedback and if someone takes time to leave a good or poor review, you should acknowledge it. This goes a long way in building trust among your employees, making them feel heard, and maintaining a positive employer brand reputation.
• Bring the Human to Human Resources – Be authentic, empathetic and personal in your communications. Instead of maintaining a consistent voice and tone of messages across all communities, it’s imperative to engage with employees, candidates, and followers on a human level.
• Always Provide Follow-Up Interactions – Once you’ve addressed any concerns, follow up. This shows that the company they are working for is genuinely concerned about them, their opinion, and strengthening trust among the team.
• Gather Employee Feedback – Ask and analyze employees unbiased opinions and feedback and leverage the insights to optimize the employer branding you create, and the strategy you use to promote your company culture. The only constant is change and this should be done frequently to mitigate any small issues that can turn into big things.
Set Goals And Measure Progress – As you devise new strategies or decide to tweak an existing one, be sure to constantly monitor the progress. The common goals are –
Job seekers can see the kind of employee life they can expect while working with your organization. By giving them a peek into the company’s culture, you will attract genuinely interested and highly-qualified candidates to your company who know they will fit in.