Last year, most fashion indies probably wouldn’t have dreamt of using AI in their daily routine. Yet fast forward to now, and everyone’s using it (well, 80 per cent of the 300 indies recently polled by Faire, anyway). According to the wholesale marketplace, the benefits are becoming too significant to ignore. From saving time proofing marketing copy to generating studio-worthy imagery on a shoestring, small business owners are increasingly turning to this fast-evolving tech to claw back time (more than 13 hours a week, in fact) and cut costs - by as much as £20k a year.
Of course, the downsides of AI are well documented - chief among them, its environmental impact. And for small business owners who pride themselves on uniqueness and authenticity, the idea of outsourcing all your marketing to a computer programme probably doesn’t sit well. But is there a middle ground? One where productivity increases and costs come down without losing your own distinctive voice? Faire’s UK manager Charlotte Broadbent thinks so. Discover which AI tools indie owners are using to bolster their tech stacks in her feature on pages 74–75
Meanwhile, a worrying spike in cybercrime remains a hot topic for retail owners, following more attacks on major fashion brands. For this
reason, we also speak to the experts to find out how indies can increase their cybersecurity without blowing the budget on page 76
E lsewhere in this issue, it’s business as usual. Buying season is just around the corner, and suppliers and agents are gearing up to unveil their SS26 collections. In this month’s Stock Up section, we preview some of the most exciting new launches, alongside key dates for your buying calendar (from page 33 ).
Finally, Gemini Woman in Stratfordupon-Avon is celebrating an incredible 40 years in business. Founder Claire Wright opened her first shop in Banbury in 1985, growing it into a small group before scaling back to a single location in the mid-1990s. Today, the retailer is fully multichannel, with 65 per cent of its revenue generated online. Find out how innovation and sheer determination have kept the business thriving in our exclusive interview on page 79
Gemma Ward, Editor
WE CARE WHAT YOU WEAR
URBAN LOOKS in linen / viscose
Fashion Fix
Judging panel confirmed for Boutique Star Awards 2025
Apanel of leading independent retail owners, agents and industry experts has been selected to judge the Boutique Star Awards 2025
This year’s judges include Emma Draper, CEO of Velvet and winner of Fashion Independent of the Year 2024; Juls Dawson, co-founder of Just a Group; fashion agent Diane Sykes; Bira CEO Andrew Goodacre; and Boutique magazine’s Gemma Ward.
The panel brings together a wealth of hands-on experience across retail, wholesale and brand development. Each judge offers unique insight into what makes an independent business stand out - whether through innovation, customer engagement, leadership or commercial success. Their combined expertise will ensure every entry is assessed with expert industry knowledge and an appreciation for the challenges and achievements within the independent fashion sector.
Emma Draper has run award-winning fashion indie Velvet for 25 years. Starting with a small Brighton store, she later expanded into a 2,800 sq ft unit in Hove. This year the store’s footprint doubled in size with the introduction of a dedicated menswear department. Emma also runs a property management business and mentors aspiring female entrepreneurs.
Juls Dawson leads Just a Group, a multi-brand agency and distribution company with showrooms in London, Manchester and Dublin. His extensive industry expertise spans licensing, brand creation and trade show innovation. A regular on judging panels, Juls is known for championing outstanding boutiques and emerging brands.
Returning judge Andrew Goodacre has headed Bira since 2018. Under his leadership, the association’s membership has grown significantly, and his advocacy work continues to give independent retailers a strong voice in government. He frequently contributes to parliamentary committees on key issues affecting the sector.
Diane Sykes, founder of Diane Sykes Fashion Agency, brings a wealth of wholesale and retail experience to the panel. After starting her career at a London showroom in the 1980s, she went on to establish her own successful agency supplying premium European womenswear to discerning indies across the UK.
Boutique magazine editor Gemma Ward completes the panel. With two decades of experience as a journalist in the small business sector, she has judged numerous industry awards and regularly interviews the industry’s leading retailers and brands.
Find out more about entering the Boutique Star Awards 2025 on page 84-85.
EMMA DRAPER & GEMMA VAUGHAN, VELVET
Organisers unveil plans for Moda x Pure at Autumn Fair
Following its successful launch at Spring Fair in February, Moda x Pure is set to return as a standalone fashion destination at this year’s Autumn Fair. The dedicated zone, which opens from 7–10 September at NEC Birmingham, will bring together the best in clothing, footwear, accessories and jewellery across four vibrant sectors.
Confirmed exhibitors include Lighthouse, Nomads, Nina Murati, Miss Sparrow, Gold Trip, Powder, Long & Son Trading Ltd, Glen Appin of Scotland, Peace of Mind, Anabella Moore and Suzie Blue, with more to be announced. Visitors can expect everything from sustainable and ethically sourced collections to high-impact, commercially driven ranges tailored to the independent retail market.
“Moda x Pure made a strong impression at Spring Fair, and we are delighted to bring this dynamic fashion destination to
Autumn Fair this September,” says event director Soraya Gadelrab. “The response from buyers and brands has been overwhelmingly positive, confirming Moda x Pure as an essential part of the UK fashion trade calendar. Our goal is to continue offering an inspiring space where innovation, creativity and commerce come together under one roof.”
INDX announces new partnership with London Swimwear Show
The London Swimwear Show is venturing to Solihull following a new collaboration with the INDX National Intimate Apparel Show. Both events will merge this summer (27-29 July), offering attendees an enlarged showcase of lingerie, underwear, nightwear, swim and resortwear under one roof. The show will run for an extended three days at Cranmore Park, giving buyers more time to connect with brands and select SS26 stock.
“We are delighted to be working in partnership with the London Swimwear Show and believe this joint venture will strengthen, complement and
enhance our existing showcase,” says James Crabtree, AIS’s head of fashion.
“Alongside the latest leading lingerie, nightwear, and legwear labels, attendees can expect a strong focus on swim and resortwear, including a dedicated trend area, plus daily fashion shows and workshop presentations.”
Confirmed exhibitors include Chantelle, Pour Moi, Freya, Elomi, Marie Jo, Triumph, Gottex, Wacoal, Miraclesuit, Aqua Blu, David Beach & Resort, Ralph Lauren, Pia Rossini, Hanro and Iconique plus many more.
Register for free entry via indxshows.co.uk
Scoop unveils “magical” show theme for SS26 edition
The next instalment of Scoop will take place at Olympia London’s National Hall for the first time from 13 - 15 July, marking a new chapter for the premium fashion trade show. Entitled The Magical Edition, organisers say buyers will be transported back to the 1970s with psychedelic design elements and immersive installations.
Over 200 premium womenswear, lifestyle, beauty and homeware brands are set to exhibit, including standouts such as Ivory Paris, known for its Italianmade collections in natural fabrics, and Korean label Norinine. In footwear, Requins will introduce its Marseille-born leather styles to the UK, while heritage accessories brand Maison Boinet, established in 1858, will present a refined edit of small leather goods.
“This season is all about channelling a feeling of love, freedom and fun,” says founder Karen Radley. “We wanted to create a space that not only showcases incredible fashion but also transports people. Moving into our new home at Olympia’s National Hall gives us more opportunities to surprise and delight Scoop visitors.”
She adds: “The Magical Edition is about reconnecting with joy and creativity in a way that feels both modern and meaningful. Scoop’s SS26 show is an invitation to step into the heart of the fashion conversation, where every detail is designed to inspire.”
Buyers can register for free entry to the show via scoopinternational.com
GOTTEX
Harrogate Fashion Week broadens
SS26 line-up
Buyers are marking their calendars for what promises to be the largest edition of Harrogate Fashion Week (HFW) to date. Returning for its thirtieth season from 3–5 August, organisers are promising an expansive showcase of more than 250 womenswear, footwear, lingerie and accessory brands.
The SS26 edition signals another step in HFW’s rapid growth trajectory, with a record number of new signings and returning favourites already confirmed. Notably, this edition will see the event diversify its product offering further with lingerie and swimwear brands – including Guilty Beach, Commando, Panos Emporio Resort Wear, Ambra, and Patricia Eve – joining its exhibitor roster.
“We’re so proud to see Harrogate Fashion Week continue to grow,” says show director Georgia Flynn. “We’re thrilled to welcome back so many returning brands alongside exciting new names to keep the line-up fresh.”
Newcomers like Joules, Rose & Nancy, Fynch Hatton, Marina V Paris, Teva, Reef, and Hartwell will join returning stalwarts such as John Charles, Lizabella, Pomodoro, Betty Barclay, Rino & Pelle, b.young and Compania Fantastica.
Held at the Harrogate Convention Centre, the show’s scenic Yorkshire setting continues to be a major draw for buying teams. Visitors can mix business with pleasure, with stylish boutique hotels, independent eateries, lively cocktail bars and artisan cafés all within walking distance of the show.
HFW’s popular Summer Party also returns on Sunday 3 August, inviting buyers and exhibitors to gather for an evening of informal networking with Aperol Spritz, canapés and DJ sets.
Register for free entry via harrogatefashionweek.com
Joanna Edwards Agency announces dual rebrand
Joanna Edwards Agency has unveiled a new identity, rebranding as JEAgency and introducing two distinct brand platforms: JEA FSHN MAISON and JEA FSHN LABO. Its eponymous founder says the aim is to give more clarity and space to each of the 12 brands in its portfolio: “Until now, we’ve housed all our brands under one roof with a single Instagram account,” she explains. “But as they’ve evolved, we’ve evolved too. This rebrand isn’t about changing who we are – it’s about refining our voice, honouring our roots, and giving our community a clearer view of what makes each brand so unique.”
Inspired by Joanna’s mother and the boutiques she established, JEA FSHN MAISON represents the agency’s line-up of elegant, international labels such as Carla Ruiz, Arggido, Aino, Tricot Chic, ME369, Nood and 5 Progress.
In contrast, JEA FSHN LABO is the agency’s creative playground “where boundaries blur, ideas collide and new fashion languages emerge.” Short for ‘laboratory,’ it champions directional fashion from brands including XD, Lofina, La Haine and SORT AARHUS.
JEAgency was founded in 2006 by Joanna Edwards, a former retailer
INDUSTRY SALES FIGURES MARCH 2025 (VS MARCH 2024)
AVERAGE SALES QUANTITY +3.48%
AVERAGE SELLING PRICE
PROFIT
+3.09% +2.26%
MARGIN These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com
who opened her first boutique in Tunbridge Wells. Today it has earned a reputation as a trusted partner for contemporary womenswear brands and forward-thinking retailers. Buyers can view its roster of collections at The Fashion Huddle in London alongside 12 other multibrand fashion agencies.
Twenty celebrateto
THE DRESSING ROOM HOSTS A BIRTHDAY PARTY TO REMEMBER AT THE ST ALBANS MUSEUM
Award-winning womenswear independent The Dressing Room marked its 20th anniversary in suitably chic fashion last month, hosting a sold-out catwalk show and party at the grand St Albans Museum. The event welcomed 120 guests, including long-standing customers, local supporters, suppliers and industry friends. Held in the elegant Assembly Rooms, the venue was transformed into a stylish afternoon gathering complete with birthday balloons, floral installations and photo boards charting the store’s history. Guests sipped Edmunds Elderflower Collins cocktails and enjoyed canapés from local gastropub Dylans while reading a specially printed edition of The Dressing Room Daily newspaper. Founder Deryane Tadd - who happened to be celebrating her own birthday - curated five trend-led stories for the runway: Scandi Luxe, Dopamine Dressing, Resortwear, Co-ords and Occasionwear. “The day was so full of warmth and happiness,” she says. “Sharing it with such a great bunch of people is something I’ll always remember.” To ensure the celebration continued after the event, each guest received a bottle of the retailer’s Édition 20 scent – created exclusively with Ampersand Fragrances to mark its anniversary – tucked into their goodie bag as a keepsake.
FINER DETAILS
WHAT: The Dressing Room’s 20th birthday WHERE: St Albans Museum WHEN: 11 May 2025 ON THE CATWALK: Highlights from The Dressing Room’s SS25 collection, including Queens of Archive dresses, Ganni separates, Sorena bags, Frame jeans, Day Birger et Mikkelsen tailoring and Essentiel Antwerp accessories
“The day was so full of warmth and happinessSharing it with such a great bunch of people is something I’ll always remember.”
Plans that stick
New from Mustard Made, The Storyboard and coordinating Buttons are crafted from the same powder-coated metal as the brand’s cult-favourite lockers. Perfect for mood-boarding, displaying photos or adding a pop of colour, they promise to bring personalised style to living spaces, kitchens and offices alike. Available in 12 colourways; £POA; uk.mustardmade.com/pages/ stockist-application
Hot girl summer
Desmond and Dempsey’s Floataway dress is one of co-founder Molly Goddard’s favourite summer styles. Its lightweight cotton voile fabric is perfect for sleeping in hot weather, yet its ethereal silhouette is made for wafting in around the pool. £POA; E: bedfellows@desmondanddempsey.com
Boutique loves…
On the money
Crafted in water-resistant gold-plated stainless steel, Edblad’s new Hera chain bracelet reinvents a classic style with chunky herringbone links. Wear it solo or layered as the ultimate ‘old money’ accessory. £POA; Tel: 07778 158 986 oldstrom.com
NEW-SEASON FASHION FINDS WITH SERIOUS SALES POTENTIAL
Release the hounds
Cut with a flattering high waist and finished with smart pin tuck pleats, Bitte Kai Rand’s tailored houndstooth trousers will breathe Scandi cool into womenswear edits this AW25. £POA; Tel: 07778 158 986 oldstrom.com
Full bloom
Marking the beginning of spring, May’s Flower Moon was the perfect muse for Luna Charles’ most ethereal collection to date. Its Flora necklace and Posie earrings, each handcrafted in 18k gold and sterling silver, are adorned with delicate florals, shimmering moonstones and starry cubic zirconia. £POA; E: wholesale@lunacharles.co.uk
Blazer of glory
Designed in England with the Mediterranean in mind, Anna James’s new tailored linens pay homage to an endless summer. Mix and match impeccably cut blazers, trousers, waistcoats and its new pencil skirt in sunshine-ready hues such as butter yellow, dusty pink and French blue. £POA; E: info@ annajamesthelabel.com
Sunshine chic
Embrace tonal dressing this summer with Saint James’ effortless separates. The heritage brand’s open-knit Monaco jumper – knitted to perfection at its Normandy workshop – pairs seamlessly with its lightweight Anna cotton canvas shorts for easy French girl summer style. From £38.50; Tel: 07539 228 041 E: marc@doublehagency.com
Wear forever
Crafted in limited quantities at its Cheshire-based workshop, Derek Rose’s 100 per cent silk dressing gown is a luxurious investment piece that will last for years to come. £POA; E:barny.edis@derek-rose.com
STANDOUT WOMENSWEAR AND ACCESSORIES
Carry on
With over 100 years of expertise, German brand Emily & Noah creates stylish, PETAapproved bags using premium vegan materials. Each design is inspired by global trends, offering fashion-forward, cruelty-free accessories every season. £POA; Tel: 0770 295 2796
Beneath the waves
Bringing the sea’s tranquil beauty to dry land, Ottomanhand’s Sophia Aqua Chalcedony Coral Stud Earrings feature a delicate reef-like design in gold-plated recycled brass and soothing semiprecious gemstones. E: sales@ottomanhands.com
Eco chic
Catch of the day
Designed in its Edinburgh studio, TBCo’s recycled cotton Shrimp Cap blends comfort with laid-back style. It features breathable eyelets, smooth inner seams and an adjustable back while its playful embroidery will elevate any off-duty look. £POA; tartanblanketco.com/pages/b2b
Consciously made
Crowned Sustainable Brand of the Year 2024 at the Boutique Star Awards, Lily & Me designs in the UK and manufactures at its own factory in Nepal, ensuring each piece is made conscientiously and responsibly. Sustainability is at the forefront of its fabric choices, and the Shibori print Amberley Dress – made from 100 per cent Ecovero Lenzing Viscose – is no exception. Forward order with top-up stock available in-season, £POA; Tel: 01452 207 766 lilyandmeclothing.com
Meet your matcha
Blending clean aesthetics with urban functionality, Kapten & Son has reimagined its signature recycled PET Bergen Pro Backpack and Skara handbags in tranquil blue and matcha colourways. £POA; E: retail.international@kapten-son.com
Lovely in Linen
Crafted in 100 per Euroflax linen, Celtic and Co’s digital print palm shirt blends a boxy fit with bracelet sleeves for easy breezy summer style. £POA; Tel: 0333 400 044
Moving on up
Made for workouts, Original Creator’s Athletic Collection brings retro gym class energy to modern day exercise. Expect hidden zip pockets, plant-based water-repellent fabrics and bold (sometimes motivational) prints . £POA; Tel: 07909 525 519 E: caroline@originalcreator.co.uk
Stock Up
Buying season is almost upon us – and it’s time to refresh your edit. From summer tailoring and flowing separates to mood-boosting fragrances, we round-up some of our favourite launches set to shape SS26… Note
CONNOCK ENGLAND VIA SCOOP
Going undercover
MODERN LINES AND TRADITIONAL TECHNIQUES COMBINE IN SCHIESSER’S REVIVAL COLLECTION
With a legacy that spans 150 years, German intimates brand Schiesser continues to build on its reputation for comfortfocused essentials and long-lasting quality. Founded in 1875, the heritage label is known for its precise craftsmanship and signature ribbed underwear, which has achieved cult-like status among fashion-savvy shoppers around the globe.
The brand’s collection is split into two ranges: Schiesser mainline and Schiesser Revival. The first encompasses lingerie, nightwear and loungewear made from organic yarns such as Tencel, Lyocell and pure cotton. Meanwhile, the Revival collection focuses on authenticity, utilising traditional craftsmanship and age-old techniques.
Launched more than two decades ago, the Revival collection revisits classic silhouettes from the 1950s and beyond, reworking them for the modern consumer. Each piece balances nostalgia and function with a strong attention to detail, high-quality materials and focus on timeless design.
For SS25, its Revival Paula line for women has been given a cool colour upgrade that emphasises the brand’s signature ribbed fabric. Now available in dark green shade Urban Chic alongside classic black and off-white, the edit includes a bustier, tank top, Tai slip and pants crafted in soft organic cotton with a hint of elastane. Wide ribbed trims, vintagestyle woven labels and streamlined retro cuts lend the range a sporty, elevated aesthetic.
But Schiesser Revival for women doesn't just include underwear. The collection also features casual sweaters and elegant knit jumpers in the best quality. In the Paula line, both the bustier and tank are also intended to transition from base layer to outerwear - worn alone with denim, layered under shirting or styled beneath a tailored jacket.
Comfort-driven with an enduring appeal, Schiesser Revival reinforces its place in today’s evolving intimates category.
Showing at Wonderland, London (13 – 15 July) and Concrete Concept’s newly opened resident showroom in Shepherds Bush, W12 (contact agent to make an appointment).
Fashion Extras
THIS MONTH’S STANDOUT JEWELLERY, HOMEWARES AND ACCESSORIES
Those summer nights
Following its mission to design the perfect summer pyjamas, TBco’s buttermilk shorts set has been thoughtfully designed from start to finish in breezy cotton with handy pockets. £POA; tartanblanketco.com/ pages/b2b
Something
in the air
From beautifully illustrated vessels to intoxicating location-inspired aromas, Told London’s candles will bring luxury to boutique line-ups this SS25 and beyond. £POA; E: trade@toldlondon.com
Spring florals
Tricia Paoluccio, the artist behind Oscar de la Renta’s pressed flower dresses, has launched a stunning new tableware collection featuring one-of-a-kind porcelain plates with real floral imagery.
£POA; E: info@domainoftheflowerings
Quiet luxury
Ideal for bedrooms, living spaces and offices, Newgate’s Number Four clock pairs silent sweep movement with sleek, contemporary design. Available in four colourways, £POA; newgatetrade.com
Short story
Crafted in 100 per cent silk, Malina’s high waisted Iris shorts will keep shoppers feeling cool and chic during a heatwave. Pair with its Felicity shorts for extra style points. £POA; E: sales@bymalina.com
Get lit
Made in the heart of England, Armac Martin translates its exceptional cabinet hardware expertise into homewares with the launch of a new range of solid brass tealight holders.
£POA; E: sales@armacmartin.co.uk
Christmas prep
Add extra sparkle to your festive jewellery edit with Caroline Svedbom’s Gabriella earrings, now updated for AW25 in a dazzling new black and gold crystal colourway. £POA; Tel: 07778 158 986 oldstrom.com
Sweet treat
Hand-poured in small batches in Kent, Simon James Home’s Le Croissant candle captures the warm, buttery sweetness of a French patisserie at dawn. £POA; E: hello@simonjameshome.co.uk faire.com
Rainbow bright
Brighten everyday with XUXA’s Multicoloured Rainbow Mixed Jade Stone Bracelet. Crafted from natural jade beads in a spectrum of joyful hues, it will spread positivity everywhere it goes. £ POA; E: hello@ xuxa.shop xuxa.shop/pages/wholesale
Shell bound
Inlaid with iridescent mother of pearl, Ottoman Hands’ Nautilus Seashell Pendant Necklace will add a touch of mermaid-inspired glamour to SS25 looks and beyond. £POA; E: sales@ottomanhands.com
Walk in the park
Ideal for seaside strolls and eating alfresco, Joe Browns’ Pretty Scallop Strappy Espadrilles offer an effortless route to summer elegancewithout the luxury price tag. £POA; E: wholesale@joebrowns.co.uk
Time traveller
Cut from Rains’ signature PU fabric, its MSN Bag reimagines the classic school backpack with a sleek, commuter-ready designcomplete with an internal laptop sleeve and secure snap fastenings. £POA; E: jc@rains.com uk.rains.com
First blush
With a handy front zip, internal compartments and pass-through sleeve for a suitcase, Katie Loxton’s Chelsea Weekend Bag is the perfect blend of pretty and practical. £POA; wholesale.katieloxton.com
Flower moon
Inspired by May’s supermoon, Luna Charles’ handcrafted Flower Moon Necklace celebrates the magic of spring skies with glistening cubic zirconia and ethereal moonstones. £POA; E: wholesale@lunacharles.co.uk
Feathering
the nest
Twenty Bird’s super-cute Nesting Card is the perfect way to celebrate mums to be. Printed on 300gsm recycled card stock, it offers a sweet and sustainable way to mark precious beginnings. £POA; E: gabbmonica@gmail.com
Down to earth
Bring the beauty of the cosmos to your shop floor with Amelia Scott’s limited-edition Celeste Emerald Green Teardrop Star Stud Earrings with matching necklace and cluster bracelet. £POA; E: hello@amelia-scott.com
Power nap
Perfect for long-haul flights and bright bedrooms, Smug’s Satin Sleep Mask helps aid a peaceful sleep whenever you need to catch 40 winks. From £5; E: hello@ sleepsmug.com
BETTY BASICS
A collection of go-to casual pieces that you can count on to keep you looking and feeling in style. Bright, versatile and always comfortable, our range of Betty Basics is one you can build your entire look around.
Spring/Summer '26
Inspired by sun-drenched coastlines, salty breezes, and long, carefree days, the Betty Basics Summer ’26 Collection is a love letter to relaxed living and effortless style. This season, we embrace the art of everyday escapism - where bold prints and vibrant colourways meet breathable fabrics designed to move with you.
Summer ’26 with Betty Basics is about more than what you wearit’s about how you feel.
Coastal crush
For summer fun choose bold prints and mood boosting colours, complimented with easy breezy everyday essentials.
Summer essentials
Set the tone for summer with our core essentials in new sun-sational shades.
In the bright direction
Radiant and cheerful, Betty will lift your spirits and chase your worries away with this capsule of sunburst colours and vibrant prints.
SPRING SUMMER 2026
The Boardroom, Hilton London
Olympia, 2nd floor
380 Kensington High St, London
W14 8NL
JULY 13TH - 15TH
Appointments needed for Sunday the 13th and Monday the 14th.
Special agents
KEY DATES AND DESTINATIONS FOR YOUR SS26 BUYING SCHEDULE
Whether you're looking for emerging labels, proven bestsellers or a fresh edit of seasonal essentials, here are the must-visit showroom and exhibition dates for your summer buying calendar…
LIZ D'ESTERRE FASHION AGENCY
BRANDS: Lola Casademunt, Dolcezza and Tuzzi
SHOWING AT: The Wigmore Room, The Hallam, 44 Hallam Street, London W1W 6JJ (Lola Casademunt and Dolcezza – 12 – 25 July and Tuzzi 6 – 8 August); Harrogate Fashion Week, Harrogate Convention Centre (Dolcezza only, 3-5 August, stand M9).
BRANDS: B Three, Bariloche, Christina Barros, Frank Walder, Kris Fashion, Marie Mero, Marina V, Tinta, Toni, Relaxed by Toni and VLT by Valentina
SHOWING AT: 32 Percy Street, London, W1T 2DQ (all brands apart from Frank Walder 14 July – 22 August; Frank Walder collection one and two dates TBC; open weekend 12 - 13 July)
HEAD TO THE CAPITAL THIS SUMMER TO DISCOVER ANTHONY PACKER’S EUROPEAN WOMENSWEAR COLLECTIONS
Showing in London this summer, fashion agent Anthony Packer will present the latest collections from his roster of 10 European womenswear brands. Buyers will be able to browse stunning collections by exciting international designers in Hammersmith, a well as a second yet to be confirmed location, from June to September. The agent’s portfolio includes Privatsachen and Vetono from Germany, natural fabric collection Grizas, Italy’s Neirami, Modula Neutro Plurale and Opificio, Ewa i Walla from Stockholm and contemporary brands Yellow Label, Amber and Moon and Luukaa. “We offer amazing international brands handpicked from countries around Europe,” says founder Anthony Packer. “Each brand offers its own individual style but there will be plenty of laid-back and quirky choices on offer for buyers.” Showing from 29 June – 26 September; Hammersmith showroom (12 – 24 July); in-store appointments also available –contact agent for details.
Slow living
SET THE PACE FOR SS26 WITH LILY & ME’S CONSCIOUSLY CREATED REWILDING COLLECTION
British womenswear brand Lily & Me is set to unveil its SS26 collection at this season’s INDX Woman and Harrogate Fashion Week. Known for its original prints, conscious production and gentle approach to fashion, the Gloucestershire-based label continues to deliver easy everyday clothing with a creative twist. Every collection is designed in-house and produced at the brand’s own factory in Nepal, giving it full control over quality and ethical manufacturing. Inspired by the resilience and beauty of the natural world, its SS26 Rewilding collection is Lily & Me’s most sustainable yet. Hand-drawn floral prints appear across carefully considered fabrics including organic cotton, EcoVero and soft linen blends. Designed with a slower pace in mind, each piece is made to be worn, re-worn and treasured season after season. Buyers can expect new linenblend denim styles with a soft fluid drape alongside an expanded knitwear range featuring a BCI cotton-linen blend and the return of the brand’s popular neppy fleck yarn. Knitted jackets – available in both long and short-sleeve options – offer versatile styling, worn open as cardigans or buttoned up as jumpers. The brand’s best-selling woven jackets also return in their most extensive line-up to date, now available in fresh silver sage and versatile mocha colourways. Wholesale prices range from £7 to £25, with a minimum order of £1,500.
First bloom
GET READY FOR SS26 WITH THESE VIBRANT WOMENSWEAR AND ACCESSORIES BRANDS
SENCES DIFFUSERS
Perfect for boutiques looking to expand into home fragrances, Sences Diffusers creates a curated range of luxury-inspired scents. The brand’s diffusers, room sprays and candles are designed to elevate any room and draw inspiration from iconic perfumes and aftershaves such as Dior’s Sauvage. Its collection, available for immediate delivery, includes over 40 fragrances designed to suit a variety of moods and occasions. Buyers can purchase stock directly at the brand’s Manchester showroom, with delivery options also available. With a minimum order of six units, Sences Diffusers provides an accessible and appealing addition for boutiques seeking to enhance their lifestyle categories. Wholesale prices start from £8, with a minimum order of six units.
CONTACT: Tel: 07796 158 440
ELEMENTE CLEMENTE
Elemente Clemente’s SS26 collection builds on the brand’s commitment to conscious fashion with a fresh, elevated take on linen and natural fibres. Crafted in Europe using lowimpact production methods, the range blends artisanal techniques with refined, contemporary design. Traditional craftsmanship and piece-dye processes bring depth and individuality to each garment. This season, the German brand introduces a refreshing colour palette of aquamarine and soft pastels, brought to life with bright accents and playful prints. Designed to appeal to a cross-generational customer — from ethically minded younger shoppers to those seeking timeless wardrobe staples — Elemente Clemente offers sustainable style with a modern edge. Showing at The Metro Building, Hammersmith via Ariane Kaiser Agency (12 – 31 July); wholesale prices range from €49-149 per piece.
CONTACT: Tel: 0049 172 819 7007
E: ariane-kaiser@outlook.com
TARA VAO
Designed and produced in Bali with a distinctly French twist, Tara Vao’s SS26 collection delivers a bold and elegant offering for modern women who value individuality, style and ease. Known for its vibrant personality and use of natural fabrics, the brand leans into breathable, sustainably sourced materials like linen, cotton and rayon for the season ahead. Hand-printed using traditional batik methods, the new collection balances statement-making design with laid-back wearability. Expect everything from vivid florals to monochrome geometrics across easy, throw-on silhouettes that flatter and feel fresh. Central to the range are versatile co-ords, effortlessly chic rayon and linen dresses, and relaxed separates. Tara Vao’s upbeat styling, artisanal finishes and standout prints make it an ideal choice for boutiques looking to inject colour and character into their rails. With an accessible price point and a strong design identity, SS26 looks set to be one of the brand’s most confident and creative offerings to date. Showing at Carol C Collections in Leeds and London, Harrogate Fashion Week and with regional agents (contact below for details); wholesale prices range from £22 for tops and £29 for dresses on average, with a minimum order of £1,500.
CONTACT: Tel: 0800 612 9009 carolccollections.com
ZSISKA
Dutch jewellery designer Siska Schippers founded Zsiska in the 1990s, producing unique pieces using intricate hand-painting and coating techniques. Handmade in Thailand, each design undergoes a rare two or three-step process, resulting in resin that is as clear as glass and remarkably lightweight. Often combined with high-quality materials such as 24k gold leaf and pure silver leaf, every design is truly one of a kind. For AW25, the new collection blends bold winter brights with classic tones and rich depth. This season also marks Zsiska’s fourth collaboration with Dame Prue Leith. Inspired by the TV chef’s quirky personal style, the colourful range features bright necklaces, earrings, bracelets and rings. Buyers can expect a spectrum of vibrant resin styles designed to stand out throughout the colder months. With its distinctive techniques and bold palette, Zsiska offers jewellery that will capture the attention of boutique shoppers. Showing at Harrogate Fashion Week (stand C30), Harrogate Home & Gift (DP3-C22 and DP3-C18) and Autumn Fair (7C60); wholesale prices range from £18 to £20 per piece.
CONTACT: Tel: 01784 482 888
E: sigal@sigaldistribution.com zsiska.com
BIZE
Distinctive and contemporary, Turkish womenswear brand Bize combines premium materials with meticulous finishing, creating quality garments for accessible price points. With direct retail experience, the label is keenly aware of the challenges facing stockists and enforces a strict 3.3 markup policy to ensure fair competition. It also delivers each collection in a single drop to support cohesive in-store merchandising. By developing its own exclusive fabrics and prints, the label maintains a distinctive aesthetic that sets itself apart from the high street. For SS26, the collection balances edgy modern silhouettes with elements of casual elegance and refined occasionwear. Highlights include luxe cottons in bold prints, dramatic taffeta dresses in striking hues and flattering architectural designs featuring sculptural collars. Showing at The Metro Building, Hammersmith via Ariane Kaiser Agency (12 – 31 July); wholesale prices range from €19-139 per piece, with a minimum order of 20 pieces.
CONTACT: Tel: 0049 172 819 7007
E: ariane-kaiser@outlook.com
YACCOMARICARD
Offering a masterclass in craftsmanship, Yaccomaricard is renowned for its oversized silhouettes and luxurious natural fabrics. Founded in Tokyo’s Harajuku district in 1977, the label creates timeless garments thoughtfully designed to transcend age, gender and occasion. For SS26, its designers pay homage to the brand’s signature pintuck technique, which sees narrow pleats meticulously sewn one by one by skilled artisans to produce a textured, dimensional effect. A refined garment-dyeing process further enhances each piece, resulting in a collection full of depth, character and individuality. New season highlights include the Cropped Cotton Jersey Jacket, Asymmetric Shirt featuring the brand’s modern silhouette and distinctive asymmetry, as well as the Pintuck Barrel Leg Trouser, reimagined for SS26 with intricate pintuck detailing. Showing at Hilton London Olympia (13–15 July); wholesale prices are around £89 per piece on average, with a minimum order of 12 pieces.
CONTACT: Tel: 07813 402 941
E: pauline@yaccomaricard.london
Modern glamour
MAKE A LASTING IMPRESSION WITH SONIA PEÑA’S TIMELESS DOLCE VITA COLLECTION
Founded in Málaga in 1986, Spanish occasionwear brand Sonia Peña has earned international recognition for its quality craftsmanship and timeless designs. The label offers high-quality collections with a distinctive identity, created in limited runs to ensure exclusivity. Its design signature combines classic silhouettes with modern touches, premium fabrics and meticulously crafted details. Each piece is designed to make women feel confident, elegant and unique, nodding to the latest trends yet with an enduring, sophisticated style. Expect vibrant colourways, delicate embroideries, refined volumes and timeless glamour with a strong European influence. For 2025, its Dolce Vita Collection evokes the elegance of Italy with luxe fabrics such as silk, crepe, organza, tulle and embroidered lace served in soft pastels, vibrant hues and classic neutrals. Highlights include structured midi dresses, statement gowns with floral appliqués, modern pant suits, off-the-shoulder silhouettes and wrap skirts paired with elegant blouses. Wholesale prices range from £90-125 per piece while the minimum order requirement is around 15-20 units.
Tor Fashion is a leading multi-brand fashion agency representing a curated portfolio of standout womenswear labels for boutiques and retailers across the UK.
With a focus on quality, contemporary style, and individuality, Tor Fashion connects retailers with sought-after brands such as:
BRAVE & TRUE | COCO Y CLUB | ORLY | ONE SUMMER | NIKKI JONES
The agency is dedicated to helping every client offer collections that inspire confidence and beauty, ensuring a fresh selection each season.
Whether you’re searching for occasionwear or everyday pieces with a unique twist, Tor Fashion brings together the best in boutique fashion to elevate your store’s offering.
Nikki Jones
International Clothing, Footwear and Accessories Trade Show. 11-13 Sep
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Down to Business
INSIGHT FOR FASHION INDIES SINCERELY
MEDIA ON UNSPLASH
Talking tech
As technology evolves rapidly, indies are encountering fresh challenges alongside new opportunities. This month, Faire’s Charlotte Broadbent breaks down the pros and cons of using AI to streamline daily operations, while industry experts share practical advice on protecting your business from cyber crime…
Can you afford to ignore AI?
FROM WRITING PRODUCT DESCRIPTIONS TO ANALYSING SALES
RESULTS, FAIRE’S CHARLOTTE BROADBENT EXPLAINS WHY AI TOOLS COULD OFFER A LIFELINE FOR TIME-POOR INDIE RETAILERS
As part of my role at Faire, I have the privilege of speaking with independent shopkeepers every week. We work with hundreds of thousands of incredible small businesses, many of which are based in the UK. It’s an inspiring community that’s not only driving innovation across the country but holds more market power and influence collectively than many major retailers.
However, one theme that comes up a lot in these conversations is time (or, more accurately, a lack of it). Most indie retail owners are multitasking constantlywhether it be running the till, restocking the shop floor, ordering products or marketing the business. And this is particularly true with mounting cost pressures that have meant they’ve had to reduce staffing and take on more of the day-to-day running of their business single-handedly.
Saving time (and money)
Now, many of the retailers we work with are turning to new technology to claw some of those valuable hours back. In April, Faire polled 300 independent retailers about their use of artificial intelligence (AI). More than 80 per cent told us they had begun experimenting with AI, and as many as one in three said they’ve started using it every day. The impact is significant. Daily users reported saving an average of two hours and 15 minutes per day. That’s more than 13 hours a week. And while time itself is the
most precious resource for a small independent business, owners reported some significant cost savings too. This was as much as £79 a day on average, adding up to as much as £20,000 a year.
I hear stories like this from our customers all the time. Kate Tompsett, owner of Happy and Glorious in Canterbury, now describes AI as her ‘mini me’. She uses it for everything from proofreading to brainstorming product descriptions, giving her back time to focus on other things. Martin Bowley, who runs the Old Piggery in West Sussex, has started using AI photo tools to take one product shot and place it in a variety of different locations, allowing his website to compete with much bigger businesses at a fraction of the cost.
Overcoming barriers
Of course, not every small business owner is in the same place when it comes to AI. In our survey, one in ten independent retailers said they still have no interest in using it - and we understand why.
The most common concerns we hear from retailers are around cost, complexity and a lack of understanding about how AI could actually help their business. The biggest worry is often that it might replace the human voice and creative identity they’ve spent years building and which is now so central to their trusted relationship with their customers.
Others tell me they have privacy, environmental and ethical concerns. We also cannot brush this aside and must keep a close eye on policy and regulatory change and how this is managed.
Ironically, a lack of time - the very thing AI can help with - is often another major barrier. For many small business owners, the idea of sitting down to learn a new system feels like a luxury they simply can’t afford - even if that tool might ultimately save hours in the long run.
Start small
My advice to retailers who feel unsure is always the same. Start small, pick easy wins and always add your own authentic voice to AI-generated ideas. Adopting new technology and tools is never about overhauling entire systems but selecting a low risk, repetitive task and measuring the result. For example, our survey found the single most common use of AI is polishing marketing copy, so try a free tool like ChatGPT on a newsletter subject line or a product blurb before anything trickier.
AI isn’t about replacing the human element or an individual’s creativity. The most effective uses are invisible to the customer and support, rather than replace, shopkeepers. It's about providing clarity and clearing to-do lists so you can focus on the things you really want to be doing - whether that’s talking to customers, sourcing great stock, coming up with brilliant ideas or growing your online reach.
One of the reasons I love working for Faire is that our platform helps level the playing field by giving indie retailers tools like financing and product selection that used to only be the reserve of bigger businesses. AI is only accelerating this, giving small businesses the technology to compete with businesses with much bigger marketing, merchandising or finance teams.
And the real proof comes when it can help busy shopkeepers, like Kate or Martin, do more of what they love while growing the success of independent retail.
Charlotte Broadbent is general UK manager at wholesale marketplace Faire UK; faire.com
POWER OF THREE AI TOOLS DESIGNED TO BOOST YOUR BUSINESS
CHATGPT
COST: free – pro version
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BLAZE
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Held to ransom
IN AN ERA OF RISING CYBER RISK, SMALL RETAILERS MUST
PRIORITISE SECURITY AS AN INTEGRAL PART OF THEIR DAILY OPERATIONS
Recent security breaches at several major retailers have made national newsand they carry significant implications for retailers of all sizes. Even smaller, independent businesses are not immune and the aftermath of falling foul to such an attack can be catastrophic.
“From human error to the security policies of organisations’ service providers, these recent cyber incidents highlight the growing sophistication of threats and expose the web of risk that can be prevalent in every business,” says Jon Bance, chief operating officer at tech consultancy Leading Resolutions. “Harrods recently confirmed that it had ‘experienced attempts to gain unauthorised access’ to its systems, which follows similar attacks on the Co-op and Marks & Spencer. These incidents bring forth an important message that no matter the size or reputation of the brand, no one is immune to digital threats.”
Experts believe these damaging cyber-attacks will only become more common in the future. And for this reason, SMEs should dedicate time to reviewing their cyber controls and ensuring their systems are as robust as possible: “Small business owners may think they won’t be noticed,” says Jon. “But cybercriminals know these businesses are often stretchedso basic cyber hygiene can fall through the cracks, opening the door for breaches.
“The impact can be devastating - from lost orders to thousands in recovery costs. However, simple, affordable steps can go a long way in protecting your small business.”
The expert emphasises the benefits of staying informed and taking a proactive but realistic approach to improving security: “You don’t need specialist tools, just good habits and awareness such as checking your security settings weekly or using password managers. A brief checkup on your systems can go a long way in strengthening digital defences. However, the best defence is educating the people in the business.
“Cyber groups often exploit human error rather than technical flaws, using tactics like phishing and impersonating IT staff to gain access to systems. Remote and hybrid workers are prime targets for attackers as they often operate without the protections of onpremises security controls. SME’s must invest in basic training and clear procedures when something looks suspicious.
“Accompanied by business measures such as mandatory password changes, regular system updates and using two-factor authentication, this targeted
training can help employees recognise these tactics and create meaningful behavioural change.”
Retailers often rely on thirdparty vendors, so the expert also urges SMEs to implement comprehensive risk management frameworks to mitigate threats: “This industry is highly dependent on suppliers, but are businesses prepared to meet the cyber risk across vendor ecosystems? The attack on M&S is a clear example of hackers exploiting third party relations to reset passwords, granting unauthorised access to internal systems. A third-party due diligence program needs to be in place to meet regulatory challenges and increase transparency.
“This can be as simple as regularly reviewing your thirdparty vendors and revoking any old permissions that have access to your business data. Better visibility into this area helps SMEs to proactively handle risks that are otherwise overlooked.”
Jon concludes: “Security isn’t just a task for the big players, it’s a risk that every business owner must prevent. The threat environment is constantly evolving. But with the right habits, tools and awareness, small businesses can stay resilientboth in operations and reputation.”
Shop Talk
INDUSTRY OPINION
For 40 years, Gemini Woman has defied retail’s toughest challenges and thrived. This month founder Claire Wright shares how her unwavering vision has created a boutique success story worth celebrating…
GEMINI WOMAN
Retail reinvention
AS GEMINI WOMAN CELEBRATES 40 YEARS OF TRADING, OWNER CLAIRE WRIGHT SHARES HER STORY OF RESILIENCE, GRIT AND BUSINESS EVOLUTION
It’s been 40 years since Claire Wright first opened the doors of Gemini Woman. Over the decades the Stratford-upon-Avon independent has weathered four recessions, the rise of e-commerce, a business-altering pandemic and the unforeseen loss of core brands. Yet through it all, the indie’s success - buoyed by a loyal customer base and its founder’s unwavering vision - has never faltered.
To mark its latest milestone, the owner has, rather fittingly, been pulling out all the stops. Shoppers have been participating in competitions and giveaways since the beginning of May while there was a week-long celebration in the runup to the store’s actual
birthday on the shop floor. Throughout the rest of the summer, every purchase will also come inside a specially designed ‘40 years of Gemini’ tote bag.
Away from the physical business, Claire also hosted a grand reunion at her farmhouse, welcoming past and present employees for a proper celebration. “When I counted everyone, including weekend, summer and sales shop staff, we’ve had around 200 employees over the years. Of course, there are many who stayed for a long time – one girl joined at 19 and she’s now 56 years old!”
Steaming ahead
Gemini Woman began life in Banbury in the summer of 1985. Claire had been working in retail for a several years, but after getting married, decided to start her own business. The night before the opening, while enthusiastically ironing stock (“yes, ironing, not steaming”), she was a mere 10 days away from giving birth to her first child: “I remember feeling a lot of excitement,” she says. “I knew I could
CLAIRE WRIGHT
turn that little shop into a fantastic business. It wasn’t long before I was bringing the baby to work and if we needed to go anywhere, she came with us.”
The owner describes setting up the first store as refreshingly uncomplicated: “You found premises, wrote a business plan, took on a lease, got stock and put it out. You opened in the morning, served customers, and that was that.”
The Banbury boutique became an overnight success story, instantly capturing the community’s attention. Core brands in the beginning included Monsoon, before it became a high street name: “It was the brand of the 1980s - bohemian and colourful with bold, abstract prints on beautiful cottons.” By the 1990s, Northern European and Scandinavian labels began to gain traction, so Gemini introduced names like Jackpot, too.
Strategic growth
Success in Banbury sparked further expansion: a second shop in Leamington Spa, then another in Stratford-upon-Avon, which remains its sole location today. “Moving from a courtyard to a main street shop was a huge step,” Claire recalls. “We had a generous budget for shop fittings, and everything was done beautifully. That really elevated the business, and we began stocking brands like Sticky Fingers and Hobbs.”
By the mid-1990s, following the birth of her son, Claire consolidated and closed the other locations to focus on Stratford. But the business was still on an upward trajectory. In 2004, she took over the store’s neighbouring unit to increase retail space and accommodate booming demand. “It was so busy – we went from having two staff on the shop floor to five full-timers. I’d drive through town each evening and see our shiny foil-embossed bags everywhere. And if I went out for the evening, most of the women would be wearing something from Gemini. It was incredible.”
Today the retailer occupies two adjacent units on Stratford-upon-Avon’s Wood Street and employs 16 members of staff. In addition to its retail space, a dedicated online and despatch team – all based in the same building - also sends out parcels to thousands of customers every week, generating an impressive 65 per cent of its total revenue.
Online pioneer
Its success online is perhaps unsurprising given that Claire was among the first indies in the UK to go digital. “We launched online in 2008, and it’s been a labour of love ever since,” she says. “I think a lot of the success we’ve had has been down to the brilliant brands we had from the start. The e-commerce side of the business really began to take off in 2012 and we’ve never looked back.”
Key growth drivers in the early years included Sandwich, stocked by Gemini since the 1990s, and Masai Clothing – which remains a consistent bestseller. “Back then brands weren’t really selling directly to consumers, so we saw strong results. You might send out an email on a Wednesday to launch a new collection and be sold out by the end of the day.”
But the loss of Sandwich in 2020 was particularly devastating for the indie, as it had accounted for a third of its overall sales: “We were the leading online stockist in the UK for many years. When it ceased trading, not long after the first lockdown, it felt like the rug had been pulled from under us.”
Although a turbulent time, Claire describes the pandemic as “a period of reflection.” She says: “It helped me return to a more traditional way of working. I’m now much more risk averse with forward order and I won’t ever be so invested in one brand alone.”
Alongside Masai, Gemini’s current bestsellers include Amazing Woman — a brand Claire works closely alongside — as well as Mama b, Foil, Orientique and Robell. It also stocks Danish brand Henriette Steffensen as well as Haven, Kyra, Lyssé New York, Naya, Mes Soeurs et Moi and Sahara. In addition to clothing, footwear is a strong category for the indie, with core brands including Birkenstock, Caprice, Emu Australia, Tamaris and Victoria trainers.
Analytical thinking
Decades of buying experience have taught Claire to be measured and analytical. “We always consider margins carefully. Sometimes a brand is brilliant, but the numbers don’t stack up, so we don’t buy too deep.”
She admits she rarely places orders immediately at trade shows and showrooms: “I’ll go back, study
the figures, discuss with the team, then place the order. It helps reduce mistakes.”
That caution comes with years of experience: “In the beginning, I’d go straight in, then later think I’d gone too heavy. After all these years, I’ve learnt it’s always better to go back with an increased order than to reduce one. I never want to cancel.”
Brand selection at Gemini is expertly curated for the business’s loyal, multi-generational clientele. For Claire, this means striking a careful balance between old favourites and exciting newness, too. “Evolving the business is about transcending the generations - we still serve ladies from the very beginning - and now their daughters and granddaughters. Sometimes it’s scary to move away from core brands, but you need newness or things can get stale.”
However, exclusivity can be a challenge when buying, especially as Stratford-uponAvon is also home to several other popular fashion indies: “It can be frustrating when an agent has already decided they want to supply another retailer,” says Claire. “But you have to be pragmatic, put them to one side and find something else.”
And while she has visited international shows such as CIFF in the past, the owner says she now mainly focuses on the UK for product sourcing: “It all depends on how much you want to be the first person to discover a new brand. We
have those real buying pioneers in this industry - they find something completely new and then others will ultimately follow.”
Instead, Claire will often “dig deeper” into the brands she’s already selling to create more depth: “If the sell-through and margins are right, it’s sometimes better to bring in a wider offer; that can be as good for sales as bringing in new brands.”
Data collection
But Claire has always been ahead of the curve when it comes to driving sales. In fact, she was collecting customer data back in the 1990s - long before it became standard practice. “I was a big advocate from day one,” she says. “Direct marketing and maintaining ongoing communication with customers has always been central to the business.” Today, that approach extends to email, Facebook and Instagram. “You have to be really proactive - email is your silent salesperson, and social media drives shoppers into the store.”
Though the retail landscape remains volatile, the benefit of experience means Claire is keeping her eyes wide open - and her strategy sharp. “There’s no denying that footfall is lower on the high street, particularly in market towns. But we’ve experienced hardship before and overcome it with innovation. Our KPIs are good and average transaction is higher. We work hard building relationships with customers.”
That means loyalty is fiercely protected, with a generous rewards scheme in place to keep shoppers coming back: “People are more conscious about what they’re spending, so we’ve made our biggest investment in loyalty. If you shop with us, you get rewarded. That’s how we retain our margin while offering value.”
Four decades on, Gemini is proof that evolving with the times is crucial for retail survival. And Claire’s relentless pursuit for improvement has undoubtably been vital in its enduring success: “Determination and sheer grit has got us through the tough times,” she says. “I will always dig my heels in and not let anything get the better of me. But above all else, I’m very lucky to have an exceptional team - it takes a village to stay one step ahead.”
“The time commitment is small, yet the rewards can be huge”
SUNDAY BEST’S JAN SHUTT ON HOW AWARDS CAN BOOST YOUR BUSINESS – EVEN IF YOU DON’T WIN
There’s something special about being recognised by your peers – especially in an industry like fashion retail. When I was presented with the Lifetime Achievement trophy at the Boutique Star Awards 2023 , it was a lovely surprise. I didn’t even know which category I’d been nominated for, which made the evening more exciting. Although, after 54 years in the industry, I was fairly sure it wasn’t for best Newcomer!
I’ve been lucky to receive quite a few awards over the years Sunday Best has been in business – from Drapers’ Overall Retailer of the Year back in 1997, when we were up against Selfridges and Hobbs, to being named Best for Women’s Fashion by The
Shine bright
WHY A MOMENT IN THE SPOTLIGHT COULD TURN INTO YOUR BIGGEST BUSINESS ADVANTAGE YET
In a sector where differentiation is key, indie owners are forever seeking new ways to stand out, build customer loyalty and secure their place in a crowded market. Yet one of the most powerful - and often overlooked - tools to help achieve this is industry recognition.
The Boutique Star Awards is more than a celebration of excellence – it’s a marketing opportunity for retailers wanting to stand out. Whether you’re shortlisted as a finalist or go on to win a trophy, the impact of being recognised at national level can resonate across every area of your business - from customer loyalty to supplier relationships.
Telegraph in 2011. But what I’ve learned is that it’s not just about winning. Just entering industry competitions alone helps you take a step back and really think about what your business stands for. Getting the team involved in generating ideas is also a great exercise in itself.
And if you are shortlisted – or even win – don’t keep it quiet. Shout about it. Use your windows, website, social media, and even your local paper. Customers love to see you doing well – it lifts your profile and theirs, too.
If you're thinking about entering, my advice is: why wouldn’t you? The time commitment is small, yet the rewards can be huge.
1. STRENGTHEN CREDIBILITY
At a time when trust and transparency matters more than ever, a place on the Boutique Star Awards shortlist can offer instant validation. It communicates to customers, brands and industry peers that your business represents quality, resilience and innovation.
Awards recognition also adds weight to your reputation, raising awareness of your business and its success. Retailers can leverage this through their website, email marketing, social media and even in-store signage - all of which helps reinforce credibility and increase customer confidence.
2. DRIVE ENGAGEMENT
An award is a marketing tool, and can be used to generate meaningful engagement. From local press coverage and email campaigns to celebratory in-store events, winning (or even being shortlisted) provides the perfect excuse to re-energise your marketing and reconnect with your audience.
Shoppers love supporting businesses that are celebrated for doing things well - especially independents. Whether it’s new customers curious to find out more, or loyal fans cheering you on, award recognition can translate directly into footfall, online traffic and long-term customer loyalty.
3. BOOST TEAM SPIRIT
Award recognition isn’t just good for business - it’s great for your team, too. Involving employees in the awards process, from writing the entry to celebrating being
shortlisted, can help give them a real sense of ownership and pride. It’s a powerful way to acknowledge the hard work they put in every day and reinforce that they’re part of something special.
For many retailers, attending the awards ceremony itself is a major highlight. It’s an opportunity to step away from the day-to-day, connect with others in the industry, and enjoy a well-deserved celebration of success. Whether you win or not, the experience can leave your team feeling re-energised, valued and motivated to keep striving for excellence.
4. INCREASE INDUSTRY INFLUENCE
The benefits of award recognition also extend behind the scenes. For brands, working with award-winning retailers is often a mark of quality and reliability. It helps build trust in your business model and boosts your appeal when negotiating new collections, requesting exclusives or building long-term supplier relationships.
For newer retailers, it can also raise your profile among agencies and distributors looking for fresh, well-run stockists.
5. IT’S FREE TO ENTER
The Boutique Star Awards celebrate and elevate the very best in independent retail - and entering is completely free. With awards covering everything from sustainability and social media to loyalty programmes and visual merchandising, there’s a category for every womenswear indie to enter.
Entries for the Boutique Star Awards 2025 are now open Visit boutique-magazine.co.uk/submit-an-entry/ to submit your application before Monday 30 June.
Accessories
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Euroleathers are a supplier of premium shoe and leather care products and accessories.
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Top To Toe
Lyonsdown House
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UKP WORLDWIDE
UKP Worldwide (UKPW) are a customs agent specialising in customs clearance of low and high value eCommerce parcels including fully managed returns logistics and duty reclaim.
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W: ukpworldwide.com
Events and Exhibitions
Boutique Star Awards
Organiser : Boutique Professional
Media Ltd
T: Tel 01795 515288
E: Julie@bpmedialtd.co.uk
Footwear Today Live
February 2 & 3 National Conference Centre Birmingham
