courtesy of Orientique via Carol C Collections; Tel: 0800 612 9009 | carolccollections.com
Feeling THE HEAT
Peak buying season has arrived, with fashion trade shows and events taking place across the country. And with three summer heatwaves already behind us, many indie owners are feeling optimistic for SS26.
If you’re in search of fresh inspiration, Harrogate Fashion Week returns from 3 - 5 August for its thirteenth edition. Organisers promise the show’s biggest brand showcase yet, with hundreds of collections on display across four halls. To help plan your visit, we highlight key exhibitors from page 52 - and indie retailers share seven reasons they love the show on pages 50–51 (spoiler: the Summer Party is not to be missed).
This issue also includes expert advice to help sharpen your business strategy. On page 86, Rupert Firmstone from digital retail consultancy Columbus explains why personalisation is key to engaging today’s shoppers - and why indies are already ahead of the curve. Meanwhile, ZigZag CEO Al Gerrie identifies four types of online returners and how their habits can be either nurtured or managed (page 90).
We also catch up with Iris Fashion co-founder Annie Pollet following the luxury indie group’s recent restructure. Now operating two physical London stores and a thriving e-commerce site, she discusses the thinking behind its new streamlined model - and shares her plans for the next chapter. Turn to page 93 for the full interview.
F inally, if you’ve yet to enter the Boutique Star Awards 2025 , the deadline has been extended to Friday 22 August. There are 20 categories for retailers and suppliers to choose from - and entry is free and straightforward via boutiquemagazine.co.uk . The shortlist will be revealed at the end of August, with winners crowned at our glittering ceremony at London’s May Fair Hotel on Thursday 13 November.
Join us for a night to remember!
Gemma Ward, Editor
Fashion Fix
ESSENTIAL NEWS FOR FASHION INDIES
ENTRY DEADLINE EXTENDED FOR BOUTIQUE STAR AWARDS 2025
Independent fashion businesses still have time to enter this year’s Boutique Star Awards , with the 2025 deadline now extended until Friday 22 August.
N ow in its fifth year, the industry-leading competition celebrates the UK’s best independent retailers, agents and brands. Entry is free of charge, and businesses can apply for as many categories as they’re eligible for.
F ollowing the success of last year’s glitzy celebration, this year’s winners’ party returns to London’s May Fair Hotel on Thursday 13 November for an evening of fun, inspiration and industry recognition.
T his year, there are 20 categories on offer including several exciting new additions. Retailers can compete across nine awards, from the prestigious Fashion Independent of the Year to newcomers such as Charity Partner of the Year, Online Shop of the Year and Loyalty Programme of the Year.
S uppliers, meanwhile, can enter eight categories, with new troph ies including Conscious Brand of the Year, Womenswear Brand of the Year, Family-Founded Brand of the Year, and Emerging Brand of the Year.
T hree nomination-only awards will also be presented to brands, retailers and individuals this year, recognising industry trailblazers across Outstanding Business, Lifetime Achievement and – new for 2025 –Favourite Supplier , as voted by Boutique readers.
All shortlisted finalists will benefit from exclusive marketing opportunities, with the winners also receiving a coveted glass trophy and “award-winning business” status.
To be in the running for a trophy, indies and brands are asked to submit a short synopsis of their business achievements and provide supporting evidence. Entries will undergo a preliminary round of judging and the shortlist for each category will be announced at the end of August.
A panel of judges, which includes Velvet’s Emma Draper, Juls Dawson from Just A Group and Bira’s Andrew Goodacre, will meet in London to deliberate the finalists’ entries and decide on the ultimate winners.
Tickets for the winners’ party are now on sale, with a special early bird rate of £195 available until 29 August; contact E: julie@bpmedialtd.co.uk for more information.
BSA WINNERS 2024
INDUSTRY UPDATES ESSENTIAL NEWS
FOR FASHION INDIES
OASIS MANIA FUELS INDIE RETAIL BOOM
Searches for Oasis-themed products have surged on Faire since the band’s reunion tour announcement, with UK purchases up 150 per cent year-on-year.
According to the wholesale platform, the ripple effect has translated into a multi-millionpound retail boom: “Oasis mania is here,” says UK general manager Charlotte Broadbent, “and indies are capitalising on the demand.”
Popular products include Oasis-inspired art prints by Blue Iris Designs and Tinned Idols (pictured) from Fat Hen and Flo.
RETAIL SALES VOLUMES SLUMP IN MAY AS CONSUMER CONFIDENCE HITS NEW LOW
Retail sales volumes dropped by 2.7 per cent in May, according to new figures from the Office for National Statistics (ONS)marking the sharpest monthly decline since December 2023.
Food retailers were among the hardest hit, with volumes falling by 5.0 per cent. Meanwhile, non-food store sales volumes - covering clothing, household and other goods - fell by 1.4 per cent. The decline was driven largely by weaker performance in clothing and household goods outlets, as warmer-than-average weather in March and April pulled forward spending on summer fashion and home improvements.
Despite the monthly drop, sales volumes in the three months to May were up 0.8 per cent compared with the previous three months - a more stable benchmark used by analysts to assess trends.
Bernard Meyer, e-commerce expert at Omnisend, said persistent inflation, high interest rates and rising government taxes are eroding consumer confidence: “While April was boosted by strong weather, the low front of harsh economic reality moved in during May. Sales are stuttering as demand from under-pressure consumers weakens.”
MISS MILLY WINS MICRO BUSINESS OF THE YEAR
British accessories supplier Miss Milly has been named Micro Business of the Year 2025 at the Herefordshire and Worcestershire Chamber of Commerce Awards
The brand, known for its vibrant jewellery, scarves and handbags, was recognised for its resilience during the pandemic and impressive subsequent growth.
Owner Sarah Watmore, who founded the business in 2012,
NAIA BEACH ESCAPES TO THE COUNTRY
British brand Naia Beach has unveiled a new campaign that deliberately rejects traditional swimwear marketing backdrops in favour of an English country manor setting. The imagery – shot by photographer Zak Walton - blends editorial-style storytelling with luxury fashion aesthetics, placing bikini-clad models on manicured lawns and in drawing rooms instead of beaches.
accepted the award at a magic-themed ceremony at the Worcester Arena: “We’ve previously been a finalist for Most Promising New Business , so it felt like the right time to enter again after a strong period of sustained growth,” she says. “I’m over the moon that our consistency, passion, evolution and success has been recognised.”
“I’m over the moon that our success has been recognised”
INDIE SHOP NEWS
END OF AN ERA
Totnes fashion indie Fifty5a has closed the doors on its men’s and women’s shops for the final time following 38 years of trading.
BIRTHDAY BASH
Vintage fashion emporium The Velvet Pig celebrated six years in business earlier this month on the scenic Isle of Wight.
Three London fashion agencies unite for SS26 showcase
Three top fashion agencies – Double H Agency, Auburn Collective UK and Overlay Agencies – are joining forces in London this season for a multi-brand showroom collaboration. Running until 9 August at Double H’s permanent Islington space, the edit features over 20 collections including womenswear and accessories. Buyers can browse lines such
SECOND CHANCE
Retail overstock seller (and all-round sustainable fashion advocate) Positive Retail has opened a second physical store in East London’s Dalston.
as Saint James, Eden Park and Ambitious Shoes via Double H Agency; Flower Mountain, Halo, Anerkjendt and Kings of Indigo from Overlay; plus My Essential Wardrobe, Karen by Simonsen, Wushu Ruyi, Helen Moore England, Hultquist and Kintobe from Auburn Collective. E: marc@doublehagency.com, tanya@auburncollective.co.uk, justinseamarks@overlayagency.com
WAVE OF FIRST-TIME EXHIBITORS EXPECTED AT AUTUMN FAIR
Autumn Fair 2025 is set to welcome a record number of new exhibitors when it returns to the NEC Birmingham on 7–10 September.
With a 25 per cent rise in firsttime participants and a 44 per cent increase in brands showing in the New Business Pavilions, the supersized show promises retail buyers an inspiring showcase of innovative products and emerging suppliers.
The line-up will include a diverse mix of brands across home, lifestyle and gifting. Following its successful launch at Spring Fair in February, Moda x Pure is also set to return as a standalone fashion
destination bringing together the best in clothing, footwear, accessories and jewellery.
Highlights include the debut of Bedeck’s Land and Shore collection, the UK relaunch of New York bag brand Manhattan Portage and sustainably made homeware from Adhock. Skincare brand Tarro, Devon-based home fragrance supplier Adhock Homeware, and the cocktail-inspired Tipsy Candle Co, meanwhile, are among this season’s new wellness and lifestyle exhibitors.
The New Business Pavilions –spanning gift, home and fashion –will also spotlight recently-launched
SALES FIGURES MAY 2025 (VS MAY 2024)
MARGIN
These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com
brands including Danla, Soussans, Zoe Doodler, Daphne Designs and Nudie Jewellery.
Finally, the show’s Community Development Team will run guided tours across its vast floor space to make it easier for buyers to connect with brands.
Register for free entry via autumnfair.com
To view the collection, contact your local agent or get in touch with us at the Lily & Me Head Office.
Lily & Me’s SS26 collection is a beautifully considered range that blends effortless wearability with our signature artistic flair. Rooted in a love for nature and crafted with a sustainable mindset, our ‘Rewilding’ collection offers a refreshing take on trans-seasonal and warm-weather dressing.
orders@lilyandmeclothing.com
BEYOND RETRO
Marrying vintage style with modern quality, London-based indie homewares brand Weird Stock specialises in hotel-esque 100 per cent organic cotton bedding with a bold, retro aesthetic. Its products are crafted in small batches by skilled artisans in India and are free from harmful dyes and plastic packaging. £POA; E: info@weirdstock.co.uk
Lovesboutique
COVETABLE FASHION FINDS TO FALL FOR THIS MONTH
BORN TO SPARKLE
PERFECT SCENTS
Lifestyle brand Nkuku launches its debut home fragrance collection this September, featuring candles and diffusers in five elegant scents. Ideal for Christmas gifting, each fragrance blends natural oils and is presented in a handblown recycled glass vessel. £POA; trade.nkuku.com/ pages/b2b-registration
COOL & COMPACT
Stylish and perfectly sized for everyday essentials, Munthe’s Lavilla Bag is crafted from soft cow leather with a detachable strap and subtle embossed logo. Carry it from day to night for effortless Scandi cool. £POA; E: hlm@munthe.com
Bring some pizzazz to your AW25 separates lineup with Mos Mosh’s sequinned MMAdelina Beza Skirt. Style with knitwear for elevated daytime dressing or pair with heels and a blazer for festive nights. £POA; Tel: 07730 072 600 mosmosh.com
FANCY FOOTWORK
Peter Kaiser steps into a new era for SS26 while staying true to its long heritage. The brand’s latest footwear collection blends innovation and tradition, reimagining modern classics that combine lasting comfort with contemporary elegance. £POA; brand.peter-kaiser.com
Estheme Paris
Eco chic
SUSTAINABLE PRODUCTS AND BRANDS
DOPAMINE HIT
Perfect for cooler summer days, Cara and The Sky’s Tracy Stripe Balloon Sleeve Cardigan will brighten up knitwear edits with its oversized fit, detailed stitching, and sustainably made recycled cotton blend. £POA; E: info@caraandthesky.com
HANGER IN THE BALANCE
For independent retailers committed to sustainability, The Hanger Store offers a range of plastic-free planet-friendly options — including Slimline Wooden Hangers crafted from FSC-certified rubberwood. £POA; Tel: 01245 253 434 thehangerstore.co.uk
SUSTAINABLE STORIES
Working with London-based suppliers and artisans, British independent jewellery brand De Roms uses recycled and ethical materials to create unique pieces with hidden meaning. £POA; Tel: 07880 028 617
Pink — crafted from aerospace-grade polycarbonate and recycled plastic — to upgrade every flight. £POA; E: rufus@thegoodsagency.co.uk
LIFE GIVES YOU LEMONS
Perfect for heatwave dressing, Original Creator’s Lemons Collection serves up bold prints, moisture-control tech and a plant-based water-repellent finish – proving that everyday style doesn’t have to cost the earth. £POA; Tel: 07909 525 519 E: caroline@originalcreator.co.uk
BAGS OF STYLE
Creating fashionable bags for affordable prices, Emily & Noah scours the planet for the newest ideas, materials, colours and shapes. For AW25, the German brand’s collection offers over 30 trend-led styles nodding to various trendsfrom 1990s minimalism to luxury streetwear. £POA; Tel: 0770 295 2796
SUMMER SAILS
Established 135 years ago, maritime-influenced French fashion brand Saint James offers summer holiday essentials – from premium cotton and linen blend shirts to breezy wide-leg trousersthat are perfect for sun-soaked getaways. POA; Tel: 07539 228 041 E: marc@ doublehagency.com
BOTANICAL BRILLIANCE
Tricia Paoluccio, the artist behind Oscar de la Renta’s pressed flower dresses, has launched a stunning new tableware collection featuring one-ofa-kind porcelain plates featuring real floral imagery. £POA; E: info@domainoftheflowerings
THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES
DANCING QUEEN
Flexible and designed for movement, Wellicious’ Caviar Black Cropped Dance Vest is made from fully compostable and GOTS-certified organic cotton –making it the perfect choice for conscious shoppers. Layer over a control bra to warm up for yoga, or pair with relaxed-fit pants. £POA; E: shighfield@wellicious.com
MUCKY PUP
Enriched with sweet almond oil and oatmeal, The Little Soap Company’s Little Beast Organic Dog Shampoo Bar gently cleanses while soothing and nourishing delicate skin. £POA; littlesoapcompany.co.uk/wholesale-welcome
Arguably the number one selling and most sought-after brand in the UK and Ireland.
Arguably the most commercial, print led collection (specialising in dresses and blouses) in the UK and Ireland.
Arguably the most quirky and innovative outdoor and knitwear led brand in the UK and Ireland.
Arguably the most stylish and chic ‘boho’ brand in the UK and Ireland.
Arguably the leading and most innovative ladies fashion agency in the UK and Ireland.
Arguably the most exciting new brand launch (from the OUI group) of the year in the UK and Ireland.
the most elegant and feminine led brand in
Arguably the best fitting and most sought-after Jeans brand in the UK and Ireland.
performing
Arguably
Great Britain.
Arguably the best
brand in the classic sector in Great Britain.
Stock Up
ESSENTIAL NEWS FOR FASHION INDIES
HEATWAVE READY
Fr om bold botanical prints to ethereal silhouettes, we round up some of our favourite SS26 collection launches to tempt shoppers next spring…
NAIA BEACH
Call to Rewild
SLOW DOWN THIS SS26 WITH LILY & ME’S CONSCIOUSLY CREATED WOMENSWEAR COLLECTION
Named Sustainable Brand of the Year 2024 at the Boutique Star Awards, Gloucestershire-based womenswear label Lily & Me is known for its vibrant prints, relaxed silhouettes and genuine commitment to responsible manufacturing. For SS26, the family-run brand expands its eco-friendly credentials with a thoughtfully made range that is both joyful and easy to wear.
Designed in-house and crafted from carefully chosen fabrics, the British brand’s collections celebrate the natural world while bringing creative and sustainably made fashion to everyday wardrobes. Each print is hand-drawn at its Cotswolds studio while garments are cut and sewn in the brand’s own factory in Nepal, ensuring full traceability across the supply chain.
“Our collections are designed to make the wearer feel good, inside and out,” says co-founder Amelia Haywood, whose passion for travel, colour and nature shapes every season's range.
For SS26, the brand introduces Rewilding — a fivepart capsule inspired by nature’s resilience and the beauty that emerges when it’s given space to thrive. The range combines soft femininity with functional design, highlighting natural fibres like organic cotton, EcoVero viscose and new linen-denim blends. Colour stories flow month by month, making it easy for boutique buyers to curate an edit that maintains momentum throughout the entire season.
Hero pieces include the Iris Midi Dress, crafted from a sandwashed linen-viscose blend that drapes elegantly with minimal creasing. Its square neckline, delicate sleeve trims and shirred back panel offer a flattering fit from day to evening. The Flora Blouse, made from embroidered cotton with pintuck detail and a scalloped collar, is the perfect trans-seasonal piece — light enough for spring and great layered with soft knits and textured jackets.
Knitwear is a strong focus again for the brand this season, with breathable BCI cotton-linen blends introduced for warmer summer days. The Phoebe Jacket — a short-sleeved, softly structured knit — offers easy layering in marl tones, finished with pointelle details on cuffs and collar. The brand also expands its bestselling woven jackets, introducing stretch twill, stretch denim and lightweight linen in new hues including silver sage and neutral mocha.
Prints remain key with floral festoons, ditsy botanicals and bold motifs appearing across breezy jersey dresses and easy separates. “We design for women who value comfort, creativity and connection to the world around them,” Amelia concludes - a sentiment that runs through every piece.
Showing at INDX Woman and Harrogate Fashion Week; wholesale prices range from £5 to £35 per piece, with a minimum order of £2,000.
Heat of the moment
TATE FASHION
Leeds-based distributor Tate Fashion is unveiling three standout collections for SS26 designed with modern womenswear independents in mind. Occasionwear label Lizabella continues to lead the way in special event dressing with timeless silhouettes and a palette combining soft pastels with accents of cobalt, orchid and navy. Signature tailoring, delicate embellishment and sculpted structure define the brand’s elegant aesthetic. Meanwhile, the recently relaunched Ella Boo takes a bolder, more directional approach to occasionwear. Its SS26 offering is vibrant and feminine, featuring energetic colour stories, flattering cuts and versatile day-to-evening pieces at accessible price points. Completing the trio, I.nco delivers a contemporary casualwear offer with clean lines, layered textures and subtle statement details sitting within a palette of ecru, ash blue, graphite and soft brights. Showing at Harrogate Fashion Week, Harrogate Bridal Show (stand A1) and at Tate Fashions’ showrooms in Leeds, Bristol and Glasgow by appointment only; wholesale prices range from £17 per piece for I.nco up to £199 for Lizabella while the minimum order requirement is £1,000.
New to the UK and Ireland for SS26, Belgian womenswear label Comme Ça blends bold silhouettes with soft colours and contemporary design features. The collection is designed for women who want to stand out, offering beautifully constructed pieces with clean lines, subtle detailing and a focus on impeccable fit. Crafted in Belgium, each style feels versatile yet considered – whether dressing for casual occasions or a special event. The brand is available exclusively through UK fashion agent Karen B Collections, which also supplies smart-casual Amsterdam label Beaumont and Eleria Cortes - a collection specialising in versatile wardrobe heroes that move seamlessly from city to country. Showing at Asia House, London (21 July–8 August) and Harrogate Fashion Week (stand B32).
Family-run Parisian knitwear specialist Estheme Cashmere creates wear-forever garments in unusual textures and colour combinations. Offering the perfect blend of comfort, quality and aesthetics, each seasonal line-up is bursting with colour and beautiful fabrics. As well as its signature 100 per cent cashmere summer knitwear, the collection also includes new pure linen and linen and silk blend dresses and separates. For SS26, its design team has drawn inspiration from far-flung summer holidays with ethnic prints and unexpected colour combinations mixing with experimental fabrics in soft delicate pastels and bold bright hues. Standout pieces include a featherlight cashmere sweater printed with delicate nature-inspired motifs as well as perfectly tailored sweaters in a cool cotton and cashmere blend. Showing at The Royal Society of Medicine, 1 Wimpole Street, London, W1G 0AE by appointment only; wholesale prices are £55 per piece on average. CONTACT: Tel: 0776 997 0387 E: sally@sallydawes.com
ESCAPE BY OQ
Luxury meets holiday glamour in Escape by OQ’s tropical resortwear collection. Showing at Harrogate Fashion Week via Carol C Collections, the brand specialises in digital printing, luxurious fabrics and feel-good silhouettes. Each new-season offering begins with 12 months of sketching, colouring and combining prints to create the collection's unique look. For SS26, it delivers a fresh take on summer elegance with muted tones of green and blue, hand finished appliqués and mirror detailing contrasted with the colours of the Mediterranean. Signature pieces include flowing embellished maxi dresses, rayon and cotton co-ord sets as well as boho-style dresses. Also showing at Carol C Collections’ London showroom throughout mid-July, its Leeds showroom from July - September and via regional agents; wholesale prices are around £39 on average for dresses with a minimum order of £1,500.
Representing a portfolio of established international brands, Amanda Knights Fashion Agencies’ comprehensive womenswear line-up encompasses daywear, eveningwear and occasionwear. New for SS26, occasionwear specialist Allison Designs is setting sail with the launch of its debut Cruise Collection. Perfect for high summer events, the 100 per cent silk capsule offers stunning prints, vibrant hues and flattering designs in UK sizes 8 – 28. The agency also continues to represent standout European labels including Spanish brands Bariloche and Tinta, Danish outerwear label Danwear and contemporary Irish brand Ora, which champions fashion-forward designs for curvier women. Completing the line-up is German label Doris Streich, known for its directional approach to everyday dressing. Showing at Harrogate Fashion Week: Allison (M54), Bariloche (M56), Danwear (M52), Doris Streich (M52), Ora (M52), and Tinta (M56) as well as Amanda Knights’ Manchester-based showrooms from Sunday 13 July onwards (including weekends).
With over 135 years of manufacturing expertise, Saint James offers a contemporary take on maritime classics. For SS26, the iconic French brand presents a fresh, easy-to-wear collection designed for modern life. This season’s offer reimagines the brand’s signature stripes in sun-faded tones, soft navy blues, sandy neutrals and splashes of coral and ocean green. The result is relaxed and timeless - from updated sailor jackets and breezy dresses to wide-leg trousers and organic cotton knits. Next summer’s range centres on three moods: calm and minimalism; earthy tonal blends; and playful pieces inspired by movement and leisure. Hero styles include a structured boiled wool gilet with a cropped silhouette, a clean-cut Japanese-style cream gilet, and a long striped cotton dress that captures effortless summer chic. Showing at Double H Agency, Islington, London until 9 August; wholesale prices are around £50 per piece on average while the minimum order requirement is £1,500. CONTACT: Tel: 07539 228 041 E: marc@doublehagency.com
MANDALAY
Australian lifestyle brand Mandalay returns for SS26 with a joyful collection that celebrates creativity, colour and effortless warm-weather dressing. Known for its cooling, body-skimming silhouettes and beautiful heritage-inspired prints, the brand offers relaxed dresses and shirting with a playful edge. This season’s threepart collection draws on rich artistic inspiration - from the painterly patterns of Charleston Farmhouse to the bold vibrancy of Lunch with Picasso, and the sundrenched optimism of Here Comes the Sun. Expect contrast prints, embroidered ginghams and yarn-dyed stripes in shades of electric blue, red, neutral and denim. Hero styles include the Los Cabos dress in Big Lobster print, Yas palms embroidery in fresh white and blue, and the Cabana dress in multi-stripe cotton slub. Showing at 26-28 Hammersmith Grove, Hammersmith, London and Harrogate Fashion Week (stand B8); wholesale prices range from £50 – 80 per piece.
CONTACT: Tel: 07734 942 382 aptcollections.co.uk
Sydney-born brand Alquema continues to push the boundaries of modern event dressing with its signature Shibori pleating, arty colour palettes and unusual silhouettes. Designed for women who want to stand out and feel elegant, the collections offers fluid shapes, flattering cuts and unrivalled versatility. With four seasonal drops and a strong track record for repeat business, it’s a proven performer for occasionwear-focused independents. For SS26, the brand introduces 17 new exclusive prints across garden florals, geometrics and striking placement designs. Ombre tones and new textures add depth to popular shapes, while fresh dress-and-coat combinations like the Havana and Nightstar sets join updated classics such as the Collare Coat and Estrella Dress. From bold to understated, Alquema offers statement occasionwear with a commercial edge - making it the perfect partner for womenswear independents. Showing at 26-28 Hammersmith Grove, Hammersmith, London and Harrogate Fashion Week (stand B8); wholesale prices range from £74 – 89 per piece while the minimum order requirement is 24 pieces.
CONTACT: Tel:07734 942 382 aptcollections.co.uk
POMODORO
Crowned British Brand of the Year 2023 at the Boutique Star Awards, Pomodoro has been a trusted name in womenswear for over three decades. Founded in 1992 by husband-and-wife duo Noreen and Hemant Puri, the London-based label is known for its eclectic collections combining bold prints, elegant colours and flattering, easy-towear shapes. For SS26, the brand unveils a bold and uplifting collection in a vibrant palette of tulip pink, rose, crisp apple, calming blues and deep khaki. Its signature dresses take centre stage, featuring artfully arranged geometrics, romantic pastels, handcrafted block prints and paisleys in crisp cotton. Elsewhere, expect monochromatic florals, impactful details and statement graphic prints. Super-soft viscose separates in bold hues and playful patterns invite effortless mix-and-match styling, while crochet, lace and printed knitwear introduce a modern, texture-driven edge.
hen it comes to the busy buying season, Harrogate Fashion Week (HFW) has quickly established itself as a must-visit show on the UK fashion calendar. From its beautiful spa-town setting to a renowned friendly atmosphere, it's easy to see why buyers from across the UK and beyond return season after season. Here’s what keeps them coming back...
1. Everything under one roof
7 REASONS BUYERS LOVE HARROGATE FASHION WEEK
2. See the sights
Harrogate offers a picturesque and relaxing backdrop to a busy buying trip. With elegant historic buildings, scenic parks and a mix of vibrant bars, stylish restaurants, boutique hotels and cosy cafés, there’s plenty to experience beyond the show. Everything is within walking distance of the Harrogate Convention Centre too - allowing buyers to easily unwind after a full day of appointments.
Harrogate Fashion Week is one of the most complete womenswear buying destinations in the UK. This August, more than 250 brands will showcase collections across womenswear, footwear, accessories, occasionwear - and now lingerie and swimwear - making it a onestop-shop for planning your SS26 edit.
“We enjoy coming every season because I can get everything I need,” says Pennita Wilshire, owner of Pennita Helmsley in York. “Three days makes the buying experience more relaxed and enjoyable and allows me to plan without feeling rushed. I love the show!”
Buyers will find a broad and balanced mix of returning favourites throughout its four halls - such as Lizabella, Lily & Me, Carol C Collections, Carla Ruiz, Kevan Jon, Alice Collins, Peruzzi, Pinns, d.e.c.k by Decollage and Accessories by Park Lane — alongside new and exciting names including Fynch Hatton, Joules,
3. Well connected
Centrally located and well connected, Harrogate is easy to reach whether you’re travelling by rail, road or plane. Trains from major cities arrive frequently, Leeds Bradford Airport is a short drive away, and there’s ample parking nearby for those driving in.
“It's a great show," says Pauline Spiers, owner of Catwalk Fashion in Falkirk. "We travel down from Scotland to buy each season and the show is well worth the trip. There are lovely brands every time we visit.”
To support buyers with travel and accommodation expenses, there are exclusive discounts on rail fares and hotel stays available via HFW's website ( harrogatefashion.com ) - the perfect excuse to combine a buying trip with a mini break. “We turn the buying into a weekend away together,” adds Ally Elouise, owner of Elouise Boutique in Treorchy, Wales.
YOKONO, My Doris, Marina V Paris, Comme Ca, Teva, Sonia Pena and Hartwell.
4. Hot brands
HFW attracts major names in fashion, with each season’s line-up bigger than the last. For August 2025, the show will welcome top-tier brands including NYDJ, Rino & Pelle, Godske Group, Ozai, b.Young, Ichi, Fransa, Numph, Kaffe, Marta du Chateau, Soyaconcept and Barbara Lebek.
Whether you’re after established names or trendled collections, HFW brings the very best under one roof - making it the ideal place to place confident, comprehensive buys.
5. Ones to watch
Alongside household names, Harrogate is also the place to discover up-and-coming labels and future favourites.
“It gets better every year,” says Rose Hooton, ladieswear buyer at Cordings London in Piccadilly. “There are new brands each season - we love coming to Harrogate to do our buying.”
With debut collections and emerging names in the mix, it’s the ideal setting to find that next must-have label before your competitors.
6. Industry celebrations
After a packed first day, HFW buyers and brands gather at golden hour for the Summer Party - an informal evening of drinks, canapés, music and conversation. With Aperol Spritz, Prosecco, beers, nibbles and a summer soundtrack, it’s a great way to network, celebrate and catch up with industry peers in a relaxed setting.
7. Community spirit
But what truly sets Harrogate Fashion Week apart is the atmosphere. Buyers consistently praise the friendly, welcoming feel of the show and the professionalism of its organisation.
“Out of all of the shows, HFW stands out,” says Solo Boutique’s Jill Campbell. “All the brands I buy are there, so I don’t need to visit any other show. Both buyers and brands are so well looked after, and it always runs like clockwork. I know that making the trip is always worthwhile.”
With its friendly, down-to-earth pace, HFW makes doing business feel effortless. The organisers genuinely care about the industry - and it shows in the details.
Harrogate Fashion Week returns for its thirteenth edition from 3–5 August 2025. Buyers can register now for free fast-track entry via the website, where you’ll also find the latest exhibitor line-up and exclusive hotel and travel discounts.
Fashion scout
STANDOUT COLLECTIONS TO SEE, TOUCH AND FEEL AT NEXT MONTH’S HARROGATE FASHION WEEK
SOYACONCEPT
STAND: A4
Danish womenswear label
Soyaconcept is presenting a vibrant new collection for SS26 that captures its signature blend of femininity, functionality and effortless style. Now in its twenty-third year of trading, the brand is known for its colourful, “comfortably uncomplicated” pieces that boast strong commercial appeal. The label offers fashionable, highquality womenswear at accessible price points - making it possible for every woman to follow the latest trends. For SS26, buyers can explore three key themes: Shades of Spring, Bohemian Revival and Sporty Chic. Expect soft tailoring, calming colours and delicate details across wearable, feel-good styles. The brand operates on a forward-order basis, with a new NOS offer on bestsellers. Average wholesale prices range from £10 – £45 per piece while the minimum order requirement is £1,000.
CONTACT: Tel: 07949 312 127
E: ech@soyaconcept.com soyaconcept.com
ALICE COLLINS STAND: C2
Best known for its strong colour stories, quality fabrics and great value, family-founded brand Alice Collins offers a comprehensive wardrobe encompassing dresses, knitwear, stretch jeans, tops, skirts, gilets, jackets and accessories in UK sizes 8–20. Inspired by sunshinefilled escapes, its SS26 colour palette features Sky Blue, Butter, Fiesta, Candyfloss and Spearmint, alongside versatile neutrals and nautical favourites. Standout pieces include the Millie Jacket, easy-care striped seersucker shirts, soft modal dresses and the label's best-selling crops. All are available on forward order, with selected AW25 styles also in stock for immediate delivery. Also showing at INDX Woman (stand P380) and Autumn Fair (stand 8C32-D33); average wholesale prices start from £5 for accessories and knitwear from £19.95 while the minimum order requirement is £1,000.
CONTACT: Tel: 01924 489242
E: louise@alicecollins.com www.alicecollins.com
TARA VAO STAND: M28
Bali-born womenswear label Tara Vao returns for SS26 with one of its strongest collections to date. Designed for modern women, it brings together artisanal craftsmanship and laid-back elegance with a French twist inspired by its designer’s Parisian heritage. The wearable collection boasts natural fabrics – from soft linens and cottons to cool rayons – combined with sustainable sourcing and handfinished details. Created by hand using traditional batik techniques, prints range from vibrant florals to monochrome geometrics, with each piece offering a truly unique feel. Buyers can expect easy-fit silhouettes and flattering cuts across throw-on dresses, lightweight separates and stand-out co-ords. Key styles include hand-printed maxi dresses, crisp printed shirts, and relaxed wide-leg trousers in colour-rich summer tones. Also showing at Carol C Collections’ London showroom throughout midJuly, its Leeds showroom from July - September and via regional agents; wholesale prices are around £29 on average for dresses and £22 for tops, with a minimum order of £1,500. CONTACT: Tel: 0800 612 9009
Celebrated for its pretty prints, effortless silhouettes and strong commitment to ethical production, Gloucestershire-based Lily & Me returns for SS26 with a sustainable, wearable collection. The five-piece capsule, named Rewilding, draws inspiration from nature’s resilience and the beauty that emerges when it’s allowed to thrive. Expect soft femininity and functional design in natural fibres like organic cotton, EcoVero viscose and new linendenim blends. Colour stories evolve month by month, helping boutique buyers curate an edit that keeps momentum throughout the season. Key pieces include the flattering Iris Midi Dress, embroidered Flora Blouse and breathable Phoebe Jacket, while botanical and geometric prints bring optimism to everyday dressing. Designed at its Cotswolds studio, each garment is made in the brand’s own factory in Nepal - ensuring full transparency across its supply chain.
CONTACT: Tel: 01452 207 766 lilyandmeclothing.com
ZSISKA STAND: C30
Resin jewellery specialist Zsiska is unveiling a bold and colourful collection for AW25 inspired by art, nature, culture and geometry. The brand's entire range is crafted by hand in Thailand under Dutch design direction, with each piece individually poured, painted and polished for a unique artisanal finish. This season’s highlights include transparent layering, pearlescent effects and metallic leaf embedded in resin for extra depth and luminosity. Hero lines for 2025 include Bliss, a playful, customisable range, and Prue by Zsiska, a refined collaboration with television chef Dame Prue Leith. Designed for confident, stylesavvy women, the collection brings commercial wow factor to jewellery edits for affordable price points. Also showing at Harrogate Home & Gift and Autumn Fair.
With three decades’ buying experience and a sharp eye for occasionwear, Samantha Jane is launching her eponymous label with a vision to redefine fashion for modern mothers of the bride and groom. Offering contemporary silhouettes, standout fabrics and exceptional fit at commercial prices, the collection fills a gap in the market for stylish, confidenceboosting outfits with a modern aesthetic. Each garment’s cut is generous and flattering, with pieces designed for real women who want to look and feel their best on a special day. The brand is represented by Justine Trend-Evans of Trend Collections, who first worked with Samantha 30 years ago at Great Universal Stores catalogue. Now reunited, the pair bring a wealth of industry insight to this exciting new launch.
CONTACT: E: sales@ samanthajaneboutique.co.uk
CHARNOS HOSIERY
STAND: B21
Supplying elegant legwear for shoppers of all ages, Charnos Hosiery blends timeless classics with wearable high-fashion styles. Its collections transition effortlessly from day to evening, featuring everything from sheer and opaque staples to playful prints and partyperfect sparkles. For AW25 and SS26, buyers can expect luxe knits, glamorous sparkle tights, and ontrend coloured opaques in berry, cherry and chocolate. Hero pieces include leopard and polka dot prints, sheer detailing and fashion anklets in muted cream and nougat. The collection also features seasonal options – from supersoft bamboo and cotton socks to cosy cashmere styles – all available to pre-order. Also showing at INDX Intimate Apparel (stand P450); wholesale prices average £5.65 per piece, with a minimum order of 96 units and free delivery on orders over £300.
London-based multi-brand fashion agency Level One Showroom will present buyers with new-season highlights from its international line-up. Its portfolio includes French label Grace & Mila, Spanish brand Compañía Fantástica, and Scandi favourites Kaffe and Marta du Chateau. Buyers can also place orders for the latest collections from US and Canadian labels Lysse and Up! Pants, Dutch denim brand Garcia, Berlin-born 24 Colours, Maruti footwear, and Eco Shades sunglasses. Based in the heart of Farringdon, the agency represents a dynamic mix of womenswear brands loved by independent boutiques across the UK.
Australian-born intimates brand Ambra specialises in soft, supportive underwear and shapewear that celebrates comfort and confidence. With a focus on innovation and inclusivity, its collections are crafted without defining customers by age, body type or demographic. Each piece is designed for modern women who value ease and comfort, enhancing natural curves while delivering all-day wearability. For SS26, its new Aurora collection reflects the brand’s sleek, effortless aesthetic, featuring contemporary silhouettes in natural modal fibres. Key colours include chocolate, rose beige, Aura Blue, indigo and Pink Pearl. Also showing at INDX Intimate Apparel (stand P450); average wholesale is £7.60 with a 50unit minimum and free delivery on orders over £300.
CONTACT: Tel: 01623 600 680
E: abaines@melasgroup.com ambrauk.com
ELISA CAVALETTI
STAND: M18
Elisa Cavaletti brings a sense of elevated escapism to everyday wardrobes. Designed and made in Italy, the brand is known for its artistic approach to fashion, offering a comprehensive collection spanning dresses, separates and accessories. Buyers can expect unique prints, luxury fabrics and beautifully considered detailing, with each piece crafted to flatter. From softly structured knitwear to fluid skirts, sculptural tops and elegant tailoring, the label’s SS26 collection balances creativity with wearability in sizes 8 to 20. The look is unmistakably European with a romantic, slightly bohemian twist, underpinned by premium production values. Finishing touches come courtesy of coordinating jewellery, scarves and bags - all designed to complete the Elisa Cavaletti aesthetic.
CONTACT: Tel: 07876 333 397
E: joyredfern@me.com elisacavaletti.it
LEO & UGO
STAND: M43
Parisian chic meets playful glamour in Leo & Ugo’s SS26 collection. Offering a fresh take on French heritage fashion for the modern woman, the third-generation family-run brand is known for its beautifully made knitwear, soft tailoring and joyful separates that mix bold prints with elegant silhouettes. For SS26, its collection spans sizes 8–20, with its standout quality t-shirts, feminine twinsets and statement tops offered at accessible wholesale prices. With a loyal following and strong retail presence across Europe, the brand continues to merge creativity and commerciality, delivering garments that are as easy to sell as they are to wear. Wholesale prices range from £22–£79 per piece.
CONTACT: Tel: 07876 333 397
E: joyredfern@me.com leoetugo.fr
GARDEUR
STAND: M40
German label Gardeur has specialised in crafting expertly tailored trousers that marry innovation with timeless style for over half a century. Focused on fit, fabric and form, the brand’s SS26 collection showcases premium materials, intelligent cuts and a strong eye for trend-led yet classic silhouettes. Each style is carefully constructed to flatter a range of body shapes, with sizes spanning UK 6–22. From sleek chinos to denim-inspired designs, the collection combines everyday ease with refined versatility - making it a reliable go-to for womenswear buyers. Sustainability is also high on the agenda for the brand’s team, which remains fully committed to responsible production and lasting quality. Wholesale prices are around £44.50 per piece on average
CONTACT: Tel: 07876 333 397
E: joyredfern@me.com gardeur.com
Our showrooms are based 5 miles from the City centre of Manchester on the East Lancashire Road, within easy reach of surrounding motorways or a short taxi ride from Piccadilly Station. We have ample free parking directly outside.
We have a varied selection of international brands to suit all ages and budgets. If you would like to come along and view any of our collections or for more details, please do get in touch. (Evening and weekend appointments available.)
Warmest wishes from Amanda and the Team
DANWEAR
ALLISON CRUISE COLLECTION
DORIS STREICH
TINTA
Something to write about
KEY DATES AND DESTINATIONS FOR YOUR SS26 BUYING SCHEDULE
Uncover fresh finds and reliable retail favourites at these must-visit showrooms and exhibitions. Showcasing the latest collections from leading UK fashion agents, each offers SS26 essentials designed to enhance your boutique’s new-season edit…
TOR AGENCIES
BRANDS: Frank Lyman, Cream, Orientique, Sonia Peña, Allison, Brave & True, Coco Y Club, Orly, One Summer and Nikki Jones
SHOWING AT: Exeter Court Hotel, Exeter (6 – 7 July); Asia House, London (13 – 17 July); Wensum Valley Hotel, Norwich (21 – 22 July); The Connaught Hotel, Bournemouth (24 July); the Mercure Hotel, Swansea (28 – 29 July)
SHOWING AT: The Wigmore Room, The Hallam, 44 Hallam Street, London W1W 6JJ (Lola Casademunt and Dolcezza – 12 – 25 July and Tuzzi 6 – 8 August); Harrogate Fashion Week, Harrogate Convention Centre (Dolcezza only, 3-5 August, stand M9).
BRANDS: Devotion Twins, Emily Lovelock, Alix the Label, Valentino, Sorena and John Hatter & CO
SHOWING AT: The Old Truman Brewery, 91 Brick Lane, London, E1 6QL (by appointment only - 16 July - 3 September), Scoop, Olympia (Devotion Twins, Sorena, Alix The Label and Emily Lovelock only, 1315 July) and Harrogate Fashion Week (Valentino, Emily Lovelock and Sorena only 3 – 5 August).
CONTACT: Tel: 07790 995 854
E: MF@morrisfyfe.co.uk morrisfyfe.co.uk
Showing from: 29th June until 26th September
London Hammersmith showroom 12th to 24th July
26 - 28 Hammersmith Grove4th Floor - London - W6 7HA Anthony Packer:
+44 07525059100
1 Venue | 4 Agencies | Over 30 exciting
Join us for a great opportunity to discover some of the most exciting women’s fashion labels this season – all under one roof in the heart of Hammersmith. Expect a relaxed and welcoming atmosphere – we’d love to see you there!
APT Collections
Alembika Alquema
Baci / Amici
Elsewhere Khei
Mandalay
Ozai N Ku
Trine Kryger
Simonsen
Claudia 07734942382
Extravagance
Nilmark
Sarah Pacini
Serien°umerica
SN Selection Thanny
Nazma 07881 622888
Your one-stop buying destination for 26
Anthony Packer
Amber Moon
Ewa I Walla
Grizas
Luukaa
Vetono
Neirami
Opificio Neirami
Privataschen
Modula
Yellow Label
Anthony 07525059100
Matrix Fashions
4B12
Andia Fora
Ania Schierholt
Ernesto Dolani
Raffaello Rossi
Jane Lushka
Lotus Eaters
Patrizia Bonfanti
Han San
Sanctamuerte
Colman 00353872985988
Fashion Extras
GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, FOOTWEAR AND JEWELLERY
ON THE CARDS
Accessories label Patt London creates colourful bags, belts and card holders in butter soft Italian calfskin. Each is made from the highest quality materials and stitched together by skilled artisans. £POA; E: dody@blackpr.co.uk
BRIDAL PARTY
Crafted in shiny 14K gold plated stainless steel with luminous mother of pearls, Edblad’s Lilo Hoops are perfect for modern brides and everyday elegance. £POA; Tel: 07778 158 986 oldstrom.com
GO WITH THE FLOW
Founded in 2024, Walthamstow jewellery brand Moca creates sculptural jewellery that tells a story. Expect statement pieces handcrafted in small batches using recycled metals and ethically sourced stones. £POA; Tel: 07949 757 704 faire.com/direct/mocajewellery
HAND ON HEART
Ward off negative energy with XUXA’s Turquoise Hamsa Evil Eye Charm Bracelet, combining cool turquoise, mint and white enamel with a delicate gold-plated brass chain. £POA; E: hello@xuxa.shop xuxa.shop/pages/wholesale
GUARANTEED SUNSHINE
With an embroidered sunshine emblem and washed out denim finish, TBCo’s recycled cotton sun cap is the perfect accessory for all weather conditions. £POA; tartanblanketco.com/pages/b2b
NIGHTTIME RITUAL
Anara Skincare’s Replenishing Facial Experience Gift Set pairs its award-winning Face Oil with a Rose Quartz Gua Sha tool — creating the perfect ritual for daily skin nourishment and self-care.
£POA; Tel: 07956376771 E: arati@anaraskincare.com
GIVING BACK
Independent brand Mila Rose London produces unique women’s accessories. Its range also supports vulnerable families, with a percentage of each sale donated to FareShare UK. £POA; Tel: 07854 190 523 E: wholesale@milaroselondon.com
FEMALE FOUNDED
Made in Yorkshire by an all-woman team, Cuurve creates premium quality essentials using sustainable materials. Bestsellers include The Cozy Charlotte shorts in soft Austrian Micromodal. £POA; Tel: 07514 770 724 E: hello@cuurve.co
BEE KEEPER
Handcrafting luxury jewellery since 1985, Vickisarge’s best-selling Bee Necklace will bring buzz to your boutique’s accessories line-up. Choose from eight colours and a 23k or platinum finish. £33; Tel: 07903 099 746 E: admin@vickisarge.com
AND THE REST
OTO's Sleep Soundly Pillow Mist blends calming aromatherapy oils with the brand’s signature Sleep Scent. Key ingredients include relaxing roman chamomile and ylang ylang, soothing mandarin oil and lavender. £POA; E: natalia@otowellbeing.com
MODERN HEIRLOOM
Inspired by the mythic enchantress of the sea, Ece London’s goldplated sterling silver Calypso Earrings feature starfish motifs accented with zircon gemstones and natural sea pearls. £POA; E: elly@blackbpr.co.uk
PARTY PERFECT
London-born womenswear brand April & Alex has launched a line of Italian-made footwear styles featuring a distinct braided heel. Choose from colourful leather sandals, sling-backs and statement mules. £POA; Tel: 07799 836 441 E: didi@aprilandalex.co.uk
LAVENDER HAZE
Handmade in Italy, the flat Rivoli 10 slider by new luxury footwear brand Laura See features luxurious details such as a splash of print, padding underfoot and gold hummingbirds on the sole. £POA; E: info@ lauraseelondon.com
TRUE GRIT
Known for its cinematic, emotionally evocative fragrances, independent perfume house Tulpa Club has just launched its unisex Season 2 collection drawing inspiration from the grit and grandeur of the Wild West. £POA; partners@tulpaclub.com
EXPERTLY CRAFTED
Handcrafted by skilled artisans, Mi Bolsa London’s Monaco Basket Bag in rich Caramel leather is the perfect companion for every occasion. Wear as a cross-body, shoulder bag or carry by the top handles. £POA; E: dody@blackpr.co.uk
FOREVER FAVOURITE
Designed in 1995, the Carved collection by Brighton-based jeweller Jeremy Hoye features timeless, wearable icons - such as these handmade 9ct Gold Tiny Hoops. £POA; E: info@jeremy-hoye.co.uk
CHRISTMAS COMES EARLY
Trend Tonic’s limited edition advent calendar features seven days of sustainable jewellery – including one pair of stainless steel hoop earrings and six sets of interchangeable paper charms. £POA; trendtonic.co.uk E: Kerry@trendtonic.co.uk
DOLCEZZA AND LOLA CASADEMUNT Friday 11th - Friday 25th July 2025
Wednesday 6th - Friday 8th August 2025
Also showing at the Harrogate Fashion Fair Sunday 3rd to Tuesday 5th August 2025 – Stand M9
Contact details for more information or to make an appointment: Tel: 07956 216801 | email: lizdesterre@yahoo.co.uk | Web: www.lizdesterrefashionagency.com
DOLCEZZA
TIMELESS MODERNITY
REFRESH YOUR FOOTWEAR EDIT THIS SS26 WITH PETER KAISER’S MODERN CLASSICS
Harnessing nearly two centuries of footwear expertise, German heritage brand Peter Kaiser continues to move with the times without chasing trends. For SS26, it builds on its signature modern classics with styles that deliver both wearability and a strong visual identity. Slingbacks are reimagined with subtle shifts in shape and heel height, designed to move effortlessly between occasions and moods. Elsewhere, a new moccasin makes its new-season debut — hand-finished, full of character and crafted with meticulous attention to detail. The brand’s newly defined sneaker proposition, meanwhile, also stands out, blending sculptural lines with refined materials and ergonomic engineering. The colour palette balances grounded neutrals with energetic accents of lively pink, warm yellow and light blue. Throughout the collection, tactile luxury takes centre stage — from iridescent mesh and metallic woven finishes to reinterpreted animal prints and sheer black fabrics.
ARIANE KAISER FASHION AGENCY
Showing Dates: 12 - 31 July
The Metro Building / 4 th floor Hammersmith, W6 8DL
E: ariane-kaiser@outlook.com
T: 0049 172 819 7007
SHADES OF SUMMER
INJECT COLOUR INTO YOUR SS26 EDIT WITH EUROPEAN LABEL E AVANTGARDE’S
CONTEMPORARY COLLECTION
The newest brand on Leedsbased fashion distributor Carol C Collections’ roster, E Avantgarde is a directional womenswear label boasting European craftsmanship and contemporary edge. The brand, which produces its entire range in Poland, boasts a minimal carbon footprint - with more than 80 per cent of its materials sourced from within Europe. Its collections are designed for stylish women looking for a fresh take on everyday elegance. For SS26, it delivers flattering
silhouettes, standout shapes and a mix of quirky prints, which effortlessly blend wearability with a fashion-forward spirit. Buyers can expect flowing dresses in unexpected cuts, monochrome coords and quirky versatile separates. T he brand's unique selling point is its balance of comfort and creativity - with garments that work just as hard in real life as they do on the rails. Showing at Carol C Collections’ London showroom throughout midJuly, Harrogate Fashion Week (M28), and in Leeds from July - September.
CASUAL ELEGANCE
CAPRICE’S SS26 FOOTWEAR COLLECTION BLENDS TREND-LED SHAPES WITH COMFORT-DRIVEN INNOVATION
Known for blending elevated materials with comfortdriven design details, Caprice’s latest footwear collection brings casual elegance into the forefront for SS26. The German brand’s latest line-up strikes a balance between technical innovation and femininity — combining fluid silhouettes and tactile contrasts with finely tuned functionality. From sculptural sandals to feather-light sneakers and reimagined ballerinas, the collection moves easily between soft romance and sporty edge. The
materials take centre stage this season, with highlights including soft deerskin, stretch mesh, raffia inserts and subtle floral motifs. The brand’s advanced ‘Hands-Free’ technology now extends to its sandals to further enhance wearing comfort alongside washable removable footbeds and an expanded range of width fittings.
Hero pieces such as 3D-textured sneakers, minimalist mules and unlined loafers embody the brand’s design versatility without compromising on wearability. Slingbacks and pumps are offered in
refined matte metallics and soft pastel tones with low, architectural heels for all-day ease. The SS26 palette pairs warm neutrals such as cream, vanilla and soft beige with accents of ocean blue, cognac and brushed gold. Meanwhile, marbled prints, transparent detailing and flowing shapes bring a sense of relaxed sophistication to a collection that’s both smartly constructed and stylish.
SUMMER IN BLOOM
Timeless tailoring meets delicate florals in Mos Mosh’s SS26 La Belle Botanique collection. This season, the Danish womenswear label channels the beauty of nature through botanical prints, fluid silhouettes and elevated wardrobe staples designed for everyday living. Inspired by the Mille et une Orchidées (A Thousand and One Orchids) exhibition at Paris’s Botanical Gardens, the range pays homage to one of nature’s most intricate flowers - translated into soft gradients, layered petals and painterly hand-drawn prints. The colour palette blooms from watery blues and pastel rose to creamy neutrals and bold spicy orange, evoking a summer sunrise. Signature pieces like the MMAria Mono Dress, with tonal
leaf embroidery and smocked detailing, and the Flowish Orchid Shirt-and-Trouser co-ord, highlight the brand’s signature blend of femininity and modern glamour. As always, denim plays a leading role - this time reimagined with vintage finishes, broderie anglaise and delicate embroidery. Elsewhere, countryside charm meets utility styling in tailored outerwear, adjustable workwear pieces and soft leather accents. With a focus on craftsmanship, quality and versatile design, SS26 reaffirms Mos Mosh’s commitment to thoughtful fashion made to be worn and loved for seasons to come. Showing at Mos Mosh showrooms in London and Glasgow until 14 August and Scoop, Olympia National; wholesale prices are around £50 per piece on average.
Deep, dark and luxurious, Pantone’s Cherry Lacquer hue is set to dominate shop floors - and wardrobes - this AW25
Burgundy may have been last winter’s breakout hue, but this season the moody red is taking a darker, goth-like turn. Enter Cherry Lacquer - a deep, oxblood-like shade first coined by Pantone in 2024 that is now emerging as one of AW25’s most wanted colours. Sitting between classic burgundy and dark crimson, this richly pigmented tone feels both elevated and wearable. It’s bolder than maroon, more sophisticated than bright red, and suits myriad skin tones. Over on AW25’s catwalks, the shade was everywhere. Gucci, Versace and Bottega Veneta all embraced the lacquered red across tailoring and eveningwear. At Prada, everyday leather separates took on new depth in glossy cherry tones, while Erdem’s models swept down the runway in ornate, embellished capes. Hermès brought subtle drama with two-tone trenches, combining cherry lacquer panels with classic camel for a striking effect. The trend is expected to hit the high street in a big way this autumn, with multiples and boutiques alike merchandising their rails in deep, dark reds. From outerwear to sparkly separates, here’s our pick of the best black cherry-hued fashion buys...
Cherry lacquer suits all ages and skin tones, making it one of the most wearable colour trends of the season. For shoppers hesitant to stray from neutrals or black, a bold jacket - whether for the boardroom or a weekend coffee run - offers an effortless way to try the shade du jour..
"CHERRY LACQUER IS A SUBVERSIVE DARK WITH A LUXURIOUS APPEAL," SAYS WGSN'S HEAD OF COLOUR, URANGOO SAMBA. "IN THE AGE OF RAGE AND UNCERTAINTY, THE SHADE FEEDS INTO THEMES OF RESISTANCE AND REBELLION. IT ALSO HAS A SEDUCTIVE QUALITY THAT TAPS INTO OUR DEEPEST DESIRES, TABOOS AND PLEASURES AS A FORM OF RADICAL ESCAPISM AND SELF-EMPOWERMENT."
BITTE KAI RAND: TEL: 07778 158 986 BY MALINA: E: SALES@BYMALINA.COM
As customer expectations continue to evolve, staying ahead in retail means understanding not just what shoppers buy - but how and why. This month, Columbus’ Rupert Firmstone explores why personalisation is key to building meaningful connections (and how indies can use their already exceptional skills to full advantage). Meanwhile, ZigZag CEO Al Gerrie breaks down the four distinct types of online returners - and how they can be effectively managed by retailers…
NELLIE ADAMYAN ON UNSPLASH
Made to measure
ONE SIZE NO LONGER FITS ALL IN FASHION RETAILPERSONALISATION IS KEY TO STAYING CONNECTED WITH TODAY’S
CONSUMERS, SAYS COLUMBUS’ RUPERT FIRMSTONE
Independent retailers have long been champions of personal, face-to-face customer service. Their ability to remember names, understand preferences and build genuine relationships remains a powerful competitive advantage.
But in today’s evolving retail landscape, personalisation is no longer just about in-store warmth. It’s a 360-degree strategy that blends authentic human connection with smart use of digital tools and data insights. Consumers now expect seamless, tailored experiences whether they’re browsing online, scrolling social feeds or visiting a physical store.
For independents, this shift is both a challenge and an opportunity: by combining their in-store strengths with accessible technologies and thoughtful data use, they can deepen loyalty, drive sales and future-proof their business.
Here’s how indies can build on their existing personal touch and implement hyper-personalisation strategieswithout losing what makes them unique…
1. Create emotionally engaging environments
Consumers today are willing to spend more with brands that offer meaningful, immersive experiences beyond simple transactions. This has fuelled a rise in “retail-tainment,” where shopping spaces become interactive destinations designed to foster emotional connections.
LEGO’s recent Le Florist pop-up at its Covent Garden flagship is a prime example. The floralthemed installation, featuring a botanical mural and interactive elements, invited visitors to engage creatively, encouraging longer dwell times and organic social content creation. This isn’t just decoration - it’s a strategic move to position the brand as an experiential destination.
While this scale of pop-up might seem daunting for smaller retailers, the underlying principle remains accessible: creating authentic, engaging environments that resonate emotionally. Independent retailers can build on their natural advantage in crafting personalised in-store atmospheres and extend these through smallscale activations, local collaborations, or simple tech touchpoints like QR codes linking to exclusive content or styling advice.
The global pop-up retail market is projected to reach $50 billion by 2025, underlining the growing appetite for experiential retail. Technology, particularly AI and machine learning, will increasingly enable retailers to predict customer behaviours and tailor these environments in real time - creating dynamic, personalised experiences at scale.
2. Leverage authentic social storytelling
Platforms like Facebook and Instagram, once core to brand discovery, are losing traction as engagement flattens. In contrast, TikTok’s algorithm-first model delivers highly tailored content experiences - a principle retailers can learn from and apply.
By tracking real-time user behaviour and delivering customised feeds, TikTok offers a level of personalisation most retailers are still striving to replicate. Brands that succeed in this space do more than broadcast products - they embed themselves in the lives of their audience.
Authenticity and storytelling are the indie retailer’s greatest social media assets. Unlike large chains, independents can foster genuine engagement through personal, direct connections with followers.
Platforms like TikTok and Instagram Reels don’t require hefty budgets; consistent, organic content – such as showcasing behind-the-scenes moments, staff stories, or community highlights - often outperforms polished ads.
This approach complements the in-store experience, extending the retailer’s personality into digital channels. Internally, it’s vital that teams understand why these strategies matter and stay engaged with ongoing feedback loops, transforming social media efforts into a shared mission rather than a top-down directive.
3. Build trust through transparency and data literacy
Many independents already possess rich first-party data through conversations, loyalty cards and purchase history. The challenge lies in digitising and ethically harnessing this information.
Transparent, straightforward data collection methods - such as clear opt-ins at checkout or in email signups - build trust and encourage customers to share personal information. Positioning data sharing as a fair exchange, where customers receive personalised offers or experiences in return, helps ease privacy concerns.
Younger consumers, particularly Gen Z, are more open to sharing data when they understand its benefits; older generations often require clearer communication. Retailers must be transparent and consistently communicate the value of data use.
By building on existing customer knowledge and prioritising clarity and respect, independents can deliver personalised communications that feel natural and welcome instead of intrusive.
4. Invest in agile systems and adaptive teams
Indie retailers’ agility - rooted in close customer relationships and nimble operations - is a significant strength in adapting to fast-changing consumer needs.
This flexibility can be enhanced by affordable, user-friendly technology: cloud-based POS systems, email marketing tools, or digital booking platforms that streamline processes without too much complexity.
Cultivating a culture of experimentation - testing new ideas, gathering feedback and adjusting accordingly - enables continuous improvement. Unlike multiples, independents can switch methods quickly while preserving their authenticity.
Convenience once ruled the retail experiencenow, personalisation is king. Consumers want to feel recognised, understood and valued. They expect retailers to meet them where they are, whether online, in-store or on social platforms.
Those that fail to personalise risk irrelevance. Those that succeed will not only boost sales but secure long-term brand loyalty in an increasingly competitive landscape.
Rupert Firmstone is senior advisor and global head of PIM and DAM at digital retail consultancy Columbus.
GETTING PERSONAL
How to increase personalisation without damaging your bottom line
Leverage existing data
Start small. Use affordable CRM tools or even spreadsheets to track purchase history and preferences. Segment customers to send more relevant offers.
Personalise communication
Tailor emails and messages based on behaviour or milestones like birthdays. Use basic personalisation tokens such as first names and product recommendations.
Build on in-store strengths
Indies already excel at personalised service. Remembering regulars’ preferences and suggesting products creates emotional connections no algorithm can replace.
Use affordable tech
Explore AI-driven tools or chatbots with free or low-cost plans to personalise online and in-store experiences without heavy investment.
Listen to your customers
Use quick surveys or social polls to understand preferences and shape future offers.
Foster community
Personalisation extends beyond digital. Events, pop-ups and exclusive offers deepen loyalty and reinforce your unique place on the high street.
Handle with care
HOW TO IDENTIFY (AND MANAGE) FOUR DISTINCT COHORTS OF ONLINE RETURNERS.
BY AL GERRIE , CEO AT ZIGZAG
Retailers wouldn’t be blamed for looking at their balance sheets and worrying about the impact of online returns. According to ZigZag’s most recent annual consumer report, £27 billion worth of goods were sent back to retailers in the UK last year alone - representing over a fifth of all online non-food purchases.
This is a daunting prospect - even for large corporations that have the infrastructure to absorb extra costs, manage delayed payments and streamline restocking. But for independent retailers with limited resources, the financial pressure can be far more difficult to manage.
Yet, there is some good news: consumer returns behaviour is both trackable and segmentable, and often shaped by a retailer’s own policies. That means indie retailers who understand how and why their customers return products can start to manage costs more effectively - and even transform the returns process into a point of differentiation.
ZigZag has identified four very distinctive online returner personas with very different behaviours. Here’s what you need to know:
1. The serial returner
Arguably the biggest challenge for online retailers, serial returners are shoppers who regularly (and intentionally) return a high volume of goods after purchasingparticularly in categories like fashion. And retailers should take note of them, because just 11 per cent of shoppers are driving 24 per cent of all returns.
Serial returners tend to be in the younger demographic, although age isn’t the only defining factor. What makes them distinct is the deliberate and high-frequency nature of their returns. On average, they send back 42 per cent of the items they buy - a rate that can quickly become unsustainable for smaller retailers.
Their habits often include practices like bracketing (buying multiple sizes or colours to try at home), staging (ordering items to wear briefly for social media posts), and wardrobing (wearing items once before returning them). Left unmanaged, this group can put serious strain on operations and profitability.
2. The slow returner
Slow returners create a different - but equally frustratingchallenge. Typically more impulsive in their buying habits, these shoppers tend to delay returns either because they forget or find the process inconvenient.
RETURNING SOLUTIONS
Serial and slow returners can still be profitable customers - but only if retailers understand the impact of their behaviours. Segmenting customers based on returns data allows retailers to identify which shoppers are putting strain on margins and adapt accordingly.
For example, retailers might pause marketing outreach to serial returners or limit access to discount codes, while offering incentives and loyalty rewards to the more efficient segments.
They usually take more than ten days to send items back. In a fast-paced industry like fashion, where resale value diminishes quickly, this can cause stock to lose relevance or miss seasonal sales windows.
Alarmingly, almost a third of this group admits to intentionally delaying returns in order to earn cashback or rewards, making the process even more costly for retailers.
While serial and slow returners combined only account for 22 per cent of all returners, they are responsible for almost half (45.5 per cent) of all returns.
These procrastinator returners contributed to £9.8 billion in lost value in 2024 alone.
3. The occasional returner
Luckily, the majority of customers fall into one of the next two groups. Occasional returners are those who rarely send items back unless there’s a genuine issue - for example, a product that doesn't meet expectations or is faulty.
This group shows far less opportunistic behaviour and has a minimal impact on retailer returns volumes and profit margins. For indies, this is a valuable customer group worth nurturing, as they are generally more satisfied and loyal when treated well.
4. The efficient returner
Efficient returners send items back slightly more often than occasional returners, but crucially they do so quickly and responsibly. Their returns are timely, infrequent relative to order size, and unlikely to cause operational disruption.
These customers place high value on the returns experience itself. In fact, only 27 per cent of occasional returners and 29 per cent of efficient returners say they would repurchase from a retailer after a poor returns experience - significantly lower than the more ‘forgiving’ serial and slow returners.
For retailers, keeping these second two groups happy should be a top priority, as they represent the most stable and profitable segments.
Al Gerrie is founder and CEO for returns specialist ZigZag, which transforms the returns experience for global retailers using the latest tech; zigzag.global.
Consumers are becoming increasingly willing to pay for returns, particularly when it supports smaller or start-up brands. Introducing paid returns policies can be an effective tool - but only when implemented with a clear understanding of customer behaviour and supported by a high-quality service.
Ultimately, visibility is key. With the right insights, indie retailers can protect their margins, maintain customer satisfaction and transform returns from a business drain into a competitive advantage.
SPRING SUMMER 2026
The Boardroom, Hilton London
Olympia, 2nd floor
380 Kensington High St, London
W14 8NL
JULY 13TH - 15TH
Appointments needed for Sunday the 13th and Monday the 14th.
Shop talk
A HAPPY RETURN
Af ter two decades of growth, Iris has hit the reset button – scaling back to just two stores and returning to its original owner-led foundations. Now co-founder Annie Pollet is leading the business into its next chapter with an eclectic edit and renewed independent focus. Here she talks trading conditions, buying instincts and what’s next for the luxury fashion indie…
IRIS
Reblooming IRIS
AFTER
SCALING BACK ITS STORE PORTFOLIO, IRIS CO-FOUNDER ANNIE POLLET IS
STEERING THE INDIE FASHION GROUP BACK TO ITS OWNER-RUN ROOTS. HERE SHE SHARES HER VISION FOR ITS NEW ERA
“Even Gwyneth Paltrow did it with Goop,” says Annie Pollet on the recent restructure of her independent fashion group, Iris. “Over time all businesses are liable to become bloated and fall into lazy habits – we needed a re-set.”
Having closed most of its physical stores, Iris is now focusing on its two most profitable locations: Battersea and Hampstead. For Pollet, the newly streamlined structure has enabled her to dramatically reduce overheads and remain nimble in the current climate. “It’s tough out there,” she says. “But I hope I’ve put the company in a position to ride out this difficult period and be in a strong place when the good times return. They always do - these things are cyclical.”
Two decades on from opening the first Iris in London’s Queen’s Park with friend Sarah Claassen, the co-founder is guiding the group back to its roots as an owner-run independent with a more extensive multi-brand offering. And since reopening with a fresh direction, trade has been promising. “Shoppers love that we now have the capacity to sell more brands instead of just own,” she says. “You can pop into an Iris store and never know what you’ll find. It’s a joyful, more eclectic edit, which is exactly what customers loved about us from the beginning.”
Pruning for profit
At its peak, Iris had stores in seven affluent London village locations plus another in Amersham - and was reportedly turning over £5 million. Yet, the pandemic wreaked havoc on its bottom line. And in 2020, the indie dramatically reduced its physical store portfolio to concentrate on four shops and online. “It’s been a journey - and we have tried it all,” the co-founder says. “Before covid we had lots of stores, but the lockdowns proved extremely problematic.”
Iris faced financial difficulty again in April 2025 when it entered administration. But Pollet was determined to keep the business afloat, temporarily closing down all the stores while she began working on the strategic restructure behind the scenes. For the co-founder, keeping the two remaining sites wasn’t just about takings: “I like the symmetry of their locations - one being North London and the other South. Together with our online store, they serve our entire customer base - and shoppers can drop off returns at either store.”
S caling back has allowed Pollet to make faster decisions and refocus on what she believes is most important: customer experience. “Shoppers are really craving bricksand-mortar retail in these working-from-home times,” she explains. “They spend all day on their screens, so they’re really longing for human interaction and the chance to look, touch and feel the clothes.”
That doesn’t mean the digital side of Iris’ business is being neglected, however. During the pandemic, e-commerce growth accelerated - and online remains a significant part of the business today. “The online store is like our third boutique,” Pollet says. “We want the experience to feel as close to walking into one of our stores as possible. It is warm, friendly, eclectic and joyful as opposed to functional.”
Capital gains
The first Iris store opened in Queen’s Park in 2004 when Pollet met co-founder Claassen at a baby yoga class. Then a young mum to twins, she was looking for a more flexible career after years working for fashion brands such as Calvin Klein and Nicole Farhi.
“I’d recently moved into the area and met Sarah,” she says. “Her husband had just opened the first gastropub in the area — The Salusbury — and he helped us secure a
"Shoppers are really craving bricks-andmortar retail in these workingfrom-home times"
lease on the beautiful corner site next to Baker and Spice, which is now Gail’s bakery. That became our first store.”
The concept resonated immediately with the local community. “My vision for Iris - a boutique destination for womenswear brands with a bohemian slant - tied in so well with the area,” Pollet says. “Residents there crave organic, homespun brands and eschew chains and big names as much as they can.”
E arly buys included Scandinavian favourites such as Malene Birger and Day Birger et Mikkelsen. “It was before the big bohemian French brands like Isabel Marant had exploded onto the scene, and the Danish brands embraced that free-spiritedness perfectly.”
Having traded for over two decades, Pollet says the Iris customer has evolved alongside the business. “They’ve grown up with us. Many come back and reminisce - some moved away as their kids got older and are nostalgic for their early family years in Queen’s Park. But we’ve also grown with our market, embracing new brands that fit into the earthy, free-spirited aesthetic.”
T hat intergenerational appeal is something she values deeply. “My daughter and her friends love the brands we sell at Iris,” she says. “I hope we’re attracting a younger audience, too.”
Refining the mix
By 2018, Iris was operating eight physical stores, so the founders launched their own label to fill gaps in the seasonal buy. “There were always things our customers and staff told us they were looking for - the perfect tee, the perfect cotton voile blouse, the perfect rollneck knit,” she says. “We created By Iris in response to that.”
The brand evolved into a full collection spanning separates, knitwear, dresses, jersey, footwear and jewelleryall designed to take the stylish woman from day to night. At its height, the line made up 20 per cent of overall sales and was produced in locations such as India and Portugal.
Today, the label has been scaled back in line with the rest of the business, with a focus on strong performers that form the backbone of the modern wardrobe. “We’re going to focus on the bestselling basic styles going forward - the Frankie blouse, the Ulla rollneck, the flared Lucas pants,” says Pollet. “These are the styles our customers want in every single colour because they work so hard for them.”
Reducing the size of the range has created space for a more extensive roster of brands – something she believes made the original Iris stand out: “Too much of one brand is overwhelming and not great for styling,” she says. “Our customers love the variation - they can buy a great pair of Agolde jeans and pair them with a simple By Iris blouse. The mix gives us great styling flexibility, and our staff are all brilliant at it.”
T he ability to buy instinctively is a key strength for Iris in its new era. “We still track sell-through and the figures of course influence what we buy,” she says. “But now that we’re smaller, we have the capacity to buy more instinctively - which in my mind is such a plus. You have to be able to move nimbly and work with your impulses. That’s what I love about being so closely connected to the business again. I have the capacity to always be on the hunt of the latest brands.”
Rising to the challenges
Two decades in retail have given Pollet a pragmatic view of the highs and lows of running a small business. “There are too many challenges to list,” she says. “Staff, landlords, rent increases, theft - plus the wider political landscape. Brexit, covid - it’s been pretty relentless.”
Still, she’s never lost her enthusiasm for retail. “At the end of the day, you have to love what you do, or you’d be floored by the complexities . But if the passion is there, it can all be overcome.”
T hat passion continues to drive her every day - as does the community Iris has created. “I’m proud that we’re still here. That Iris stays relevant and loved. That we’ve built a community - staff and customers alike. And that I still love what I do and get the chance to share that and inspire other women.”
So, what’s next? For now, Pollet is content embracing a more manageable scale: “I’m enjoying the smaller business model. But a store back in Queen’s Park, where it all started? That will never not be in my sights. Let’s see how we go.”
“Many boutiques are under pressure, so we aim to make the buying process as supportive as possible”
FASHION AGENT JOANNA EDWARDS ON REBRANDING, COLLABORATION AND CHAMPIONING INDIE RETAIL
Joanna Edwards launched her fashion agency in 2006, but her retail journey began much earlierfirst on the shopfloor of her parents’ store, then running a Selfridges concession and opening her own boutique before she turned 20. After spotting a gap for a more collaborative, retail-focused approach to brand representation, she made the move into wholesale. Now, with strong relationships across both brands and buyers, her business has entered a bold new phase: a dual rebrand that splits its portfolio across two distinct platforms - FSHNLABO and FSHMMAISON. Here, she shares the thinking behind the repositioning and what buyers can expect from JEA for SS26…
Can you tell us about your recent rebrand?
T he rebrand of Joanna Edwards Agency (JEA) represents a fresh chapter for the business, with a clearer identity and renewed focus on building meaningful partnerships between indie retailers and exceptional contemporary brands. The goal has always been to support boutiques by curating a focused, commercial, and relevant brand mix – and the rebrand brings that vision into sharper focus.
Which brands are on your roster?
We represent a select portfolio offering quality, designled collections with commercial appeal. In FSHNLABO, we represent XD Xenia Design, Lofina, Sort Aarhus, La Haine Inside Us. Meanwhile, FSHMMAISON brands include Carla Ruiz, Tricot Chic, 5 Progress, Me369, Arggido, Aino and Nood. All are chosen for their strong brand stories, reliable delivery and alignment with the needs of today’s independent retailer.
How do you help independent retailers grow their businesses?
We take a very hands-on, practical approach. It’s not just about showing a collection – it’s about helping retailers make the right buying decisions for their store and their customer. That includes tailored product suggestions,
honest feedback, seasonal planning support and aftersales follow-up. We understand that many boutiques are under pressure with the current climate, time and budgets, so we aim to make the buying process as streamlined and supportive as possible.
What
do you do differently at JEA?
We’re selective about the brands we represent and we don’t oversaturate the market. Buyers can expect transparency, efficiency and a personalised service that respects their time and business. We aim to build longterm relationships, not just fill order books. That means giving honest advice, quick responses and practical support during and after the season.
What do you love the most about working in this industry?
T he people. I love the creativity, resilience and entrepreneurial spirit of the independent retail community. It’s inspiring to work with store owners who are passionate about what they do and who care deeply about their customers. Being part of their journey and seeing the collections we represent on shop floors across the country is incredibly rewarding.
What kind of challenges are you currently facing as a fashion agent?
The main challenge is the pressure on independents –rising costs, unpredictable footfall, and tighter cash flow all impact buying confidence. As an agency, we need to be flexible, realistic, and solution focused. That might mean negotiating later deliveries, helping with in-season topups, staff training or just being available for advice when things get tough.
What can retailers expect from JEA for SS26?
For SS26, we are showing a focused edit of collections that balance design, quality, and commerciality. We’re introducing some exciting new brands alongside our established names and will continue to offer a highly personalised service. Our aim is to help buyers curate ranges that truly resonate with their customer –thoughtful, wearable pieces that perform on the shop floor. Also, 2026 will be our twentieth year in business. We cannot say anything just yet, but watch this space as it will be an agency first!
JOANNA EDWARDS
“No MP wants dead high streets when it comes to an election”
BIRA CEO ANDREW GOODACRE MAKES THE CASE FOR INDEPENDENT RETAIL IN NEW GOVERNMENT SMALL BUSINESS STRATEGY
This government certainly likes a strategy –export, trade, growth – you name it. And now, as I write, we're engaging with yet another: a new strategy for small businesses. Based on feedback from our members, we urgently need one.
The strategy is being developed by the Department for Business and Trade (DBT), and I recently discussed its key elements with the DBT select committee – a cross-party group of MPs.
Before getting into what I believe independent retail needs, I challenged the committee to first define what a small business actually is. Technically, SMEs include any business with between 1 and 249 employees – a huge spectrum. The vast majority – around 90 per cent – are microbusinesses employing fewer than five people. The danger with such a wide definition is that strategies aimed at ‘small businesses’ tend to target the very smallest firms, overlooking the tens of thousands of medium-sized enterprises.
My first recommendation is for a distinct strategy specifically for high street businesses. High streets are unique – their businesses operate from physical premises, serve local communities, and while they may be a minority within the SME population, they are highly visible and vital. Building on that, I’ve also proposed that support for small businesses be both direct and indirect.
Direct support should include improved business rates relief, reduced corporation tax, lower employment costs, and grants to encourage sustainability. Business rates must return to the levels seen over the past few years. Employment costs could be eased by increasing the threshold at which National
Insurance contributions are paid. Many independents employ part-time staff – this would help make that financially viable again.
We're also advocating for a new tax allowance within the corporation tax system. Just as employees benefit from a tax-free personal allowance, I believe small retailers should be able to earn their first £12,500 in profit tax-free.
Indirect support involves tackling wider issues such as retail crime and anti-social behaviour, as well as reinvigorating high streets through investment, local collaboration, devolved powers, improved accessibility, and resolving the ever-problematic cost and availability of car parking.
We’re also facing new regulation, which typically adds cost to doing business. The biggest on the horizon is the Employment Rights Bill. The most expensive elements are expected to be introduced at the end of this Parliament. Let’s not make it even harder to employ people.
We welcome renewed attention on small businesses. But it would be a huge mistake to treat retail the same as any other small business sector – it needs a more focused, nuanced approach. This is a real opportunity for the government to show that it understands and values our industry.
At Bira, we’re working hard to influence their thinking – but you can make a difference, too. Recent welfare changes have shown the power backbench MPs can wield. I urge you to contact your local MP and share what you want from the new strategy. They will listen - because no MP wants dead high streets when it comes to an election.
New launch for Spring/Summer 26 from the OUI GROUP
