Swot analysis of three river valleys (the Una, Neretva and Drina river valleys)
ANALYSIS OF TOURIST OFFER Breakdown of Tourists per Nationality
The majority of interviewed tourists were from Italy and Croatia. In the FBiH and the Serb Republic, there was a total of 14.4% of tourists that were considered to be “domestic.” To that number, we should add 8.2% of emigrants from both entities.
Nacionalnost Italija
14,437
Hrvatska
11,730
R. Srpska
8,622
R. Srpska (iseljenici)
3,18
BiH
5,815
BiH (iseljenici)
5,113
Slovenija
9,725
Njemačka
8,622
Srbija
5,113
Srbija(iseljenici)
2,36
Švedska
3,910
Francuska
2,77
Norveška
2,77
Austrija
2,36
Nizozemska
2,36
Kanada
1,64
Velika Britanija
1,64
Mađarska
1,64
USA
1,64
Ostale zemlja
3,910
Nepoznato
1,64
If we sum up the number of tourists from Croatia (11.7%), Slovenia (9.7%), Serbia including BiH emigrants (7.4%) and BiH with emigration (22.5%), we will get the percentage of 44.3% of the tourists who are originally from ex-Yugoslav countries. That percentage is probably even higher because some of the emigrants were not even reported as tourists.
Age Structure of Tourists The numbers are fairly even balanced when it comes to the structure of guests, with male tourists being in a slight lead. As for the age structure, there is a prevalence of young people with even 56% of all tourists being age 16 to 34 and 74% age 16 to 44.
Main Destinations According to the poll, 41 respondents (16%) were planning to make an overall tour of BiH or some other Balkan country, 10 respondents (4%) picked Banja Luka as their main holiday destination, while the remaining 7 (3%) were headed for Sarajevo. The majority of 141 respondents (55%) instead chose one of the places in the Valley as their main holiday destination.
100,0257
Place of Last Overnight Stay The answers to this poll question corroborate the fact that excursion tourism is scarce in our area, because 73% of respondents said their last place of overnight stay was one of the locations in the valley. Therefore, as can be concluded from this fact, this is not the case of excursion tourism, but mostly phased tourism, which was explicitly stressed in 16% of cases.
Type of Accommodation In view of accommodation capacities, the majority of tourists prefer private houses and only 40% of them stay in hotels or boarding houses. The places with highest incidence of overnight stays in professional tourist facilities, hotels or boarding houses, are Prijedor, Kozara Park, Martin Brod and Bihać. The biggest number of overnight stays in private houses is recorded in the Prijedor area and then in Kulen Vakuf. Sustainable tourism in BiH through support to the concept of responsible tourism
39
