Lions Daily News 2024 - Friday 21 June

LIONS DAILY NEWS

Pop-Tarts ad is toast of Brand Experience & Activation Jury

11.00 LION OF ST

11.15 THE CANNES LIONHEART SEMINAR: MARIA RESSA, NOBEL PEACE PRIZE LAUREATE

CANNES LIONS / DEBUSSY

12.15 THE NEXT CREATIVE REVOLUTION

THE GARAGE ENTERTAINMENT / DEBUSSY

13.15 DON’T START AN AGENCY. START A BRAND GUT / DEBUSSY

14.30 BREAKING BARRIERS: REDEFINING DISABILITY REPRESENTATION IN ORIGINAL CONTENT HARDER THAN YOU THINK AND P&G STUDIOS / TERRACE STAGE

14.45 OVER THE RAINBOW: LET KNOWLEDGE, HEART AND COURAGE GUIDE YOU VML’S DEBBI VANDEVEN / DEBUSSY

15.00 THE WORLD NEEDS MORE BELIEVERS WE BELIEVERS’ GUSTAVO LAURIA / DEBUSSY

16.00 HOW TO CHANGE ADVERTISING FOR THE BETTER, FAST MAKELOVENOTPORN / DEBUSSY

WEBER Shandwick, New York won the 2024 Brand Experience & Activation Grand Prix with ‘The First Edible Mascot’, created for Pop-Tarts. It was a twist on traditional

sports sponsorships, using a giant Frosted Strawberry Pop-Tarts mascot for a college football game. At the end of the match, the mascot jumped into a giant toaster before being fed to the winning team. The brand certainly emerged victorious: the company sold 21 million more Pop-Tarts in the eight weeks after the match than the comparable period before. The jurors found the campaign weird, bizarre and uncomfortable, but came round to the fact that it’s also a genius idea.

“This is a brand not taking itself too seriously,” Jury President Anselmo Ramos, creative chairman of Gut, said. “It’s

very stupid, in a really, really good way. It’s meme-ready. You cannot un-see this!”

He also suggested that this award will send out a wider message to creatives.

“I think our industry is very serious right now. There’s a lot of purpose-driven work, which is fine, but it’s time to have more fun,” Ramos said.

“You can do purpose-driven and funny. It’s not either/or.”

Other trends included a rise in reactvertising and use of AI.

Gold Lions were awarded to work from the US (4), Canada, UK, Brazil, Peru, Italy/ Ireland and Ecuador/Argentina/Brazil.

Dentsu sweeps Creative Strategy

‘A PIECE of Me’, entered by Dentsu Creative, Amsterdam on behalf of Netherlands telco KPN, has won the Grand Prix in the Creative Strategy category. ‘A Piece of Me’ saw off four Gold Lions campaigns which Jury President Vita Harris said pushed the eventual winner very hard for the top award. The winning campaign tackled the issue of online shaming by reframing the way society looks at sexting among teens. Instead of attributing blame to the original sender of sexual images, it redirected the problem at people who forward the images — an action that often triggers depression, humiliation and suicide.

Core was the decision to record a song called A Piece of Me with leading Dutch artist Meau. The song was a hit, sparking a national conversation and inspiring an educational campaign and changes to Dutch law. The project has now gone global,

with the song being re-recorded for the UK market.

Harris, who is global chief strategy officer for FCB Global, said: “This piece of work fired on so many cylinders strategically we couldn’t ignore it. The brilliance of the campaign was the insight that non-consensual sharing was the real issue.”

Harris shared several takeaways from the Jury debate, highlighting the fact that the category is a kind of “double entendre. Great strategy leads to creativity, but strategy in itself has to be innovative and creative to push the envelope.” The four Gold Lions hailed from the UK, US, Canada and Netherlands.

LOEWE SETS BENCHMARK FOR LUXURY

THE FIRST ever Luxury & Lifestyle category Grand Prix has gone to ‘Loewe x Suna Fujita’, entered by Loewe, Madrid. The award celebrates a design collaboration between the Spanish luxury fashion house and a unique Japanese ceramics enterprise.

A 360-degree creative partnership, the collaboration saw Suna Fujita motifs used on Loewe products. There were also beautiful activations including a pop-up book and an animation series, which showed the fashion brand pushing the limits of craft. Jury President Charles Georges-Picot, CEO global luxury practice, Publicis Group, Global, said the award recognised a brand that is “smart, elevated and moving at the speed of culture. The team at Loewe respects other cultures, blends traditional craft with contemporary design, respects the people they work with, and pushes the limits in terms of sustainability and diversity and inclusion — all while growing the business.” In its first year,

Jury President Charles Georges-Picot

Jury President Anselmo Ramos

Jury President Vita Harris

LePub takes Grand Prix for Philips’ refurb initiative

‘REFURB’, entered by LePub Amsterdam on behalf on Philips, has won the Grand Prix in the Creative Business Transformation category. The game-changing campaign was one of only seven brands to win an award in this hard-fought category. The campaign started with the insight that all returned Christmas gifts end up in landfill, because it is cheaper to make new units than check returns and put them back out to market for sale. Philips decided to flip the script by refurbishing returned items and making them the first products they sold before new ones. They offered these items at a lower price and with a longer guarantee — and saw them sell out in no time.

As a result, Philips is now gearing up to sell refurbed items before new items across the year and in all territories. Jury President Ariana Stolarz, global chief strategy officer, marketing, at Accenture Song, said the Grand Prix would have a profound impact: “It’s good for business, good for the planet — everybody wins. It can be scaled to other industries and raises a question for competitors about what they will do.”

Stolarz said the category demonstrated that circularity could be a win for businesses. “In most cases, the circular economy is talked about as a sustainability trend, when in reality circularity is a smart and bold business move, as

these cases illustrate.”

The jury also awarded a Gold Lion to ‘Cars To Work’, entered by Publicis Conseil on behalf of Renault. The

PUBLICIS RACES TO CREATIVE COMMERCE VICTORY

campaign, which provides a solution for people who live in France’s ‘mobility deserts’, went on to win the Grand Prix in Creative Commerce.

Rethink wins Creative Effectiveness

THE BIGGEST ever year for the Creative Effectiveness category saw Heinz Ketchup secure the Grand Prix. The winning campaign, ‘It Has To Be Heinz’, was entered by Rethink

Toronto and headed off a strong challenge from Dove’s ‘#TurnYourBack’.

The Heinz entry is a multi-faceted campaign that used a range of executions to win back market share

from generic ketchup alternatives. One of the central elements of the campaign involved asking people to ‘draw ketchup’. Without prompting, many of them drew Heinz bottles. These were then used in a major outdoor campaign.

Creative Effectiveness Jury

President Harjot Singh, global chief strategy officer of McCann and McCann Worldgroup, said: “The challenge here was how you turn around a decline in a brand that has been around for 180 years. The way Heinz re-energised its brand is a celebration of originality and quality.”

Singh added that the category is more important than ever, given the ongoing debate about the value

of creativity: “There has never been a greater need to assert the value of creativity with a certainty that removes the need to keep having the conversation about whether marketing is a cost that needs to be managed. It is undeniable that creativity is a superpower and this category is a framework to evaluate it.”

The Creative Effectiveness Lions celebrate the measurable impact of creative work and focuses on past entries to the Cannes Lions. With 306 entries from 36 countries, Singh praised the geographical spread of the winners, drawn from nine countries. There were two Gold Lions for entries from Spain/UK and Argentina.

PUBLICIS Conseil, Paris won the 2024 Creative Commerce Grand Prix for ‘Cars to Work’.

The programme for automotive brand Renault tackled the challenge facing car-less jobseekers in France. Without a car, some jobs are out of reach.Yet without a job, getting a loan in order to buy a car is impossible.

Renault offered 6,000 people cars for free during their three-month trial periods in new jobs, and they only started paying for them — on affordable terms — once their full contract was secured. “It was so different and really moved what we’re defining as ‘creative commerce’ forward,” said Jury President Amy Lanzi, CEO of Digitas North America.“This is really a pretty simple human problem which I thought was beautifully brought forward in this.” Community commerce was one of the strong trends in this year’s Creative Commerce category. However, Lanzi said that had gone beyond basic interpretations to include “not just what you see on a social platform, but more about how we’re using commerce and new business models to galvanise a community around a problem”. Real-time commerce was also a theme, Lanzi added.

Innovation Golds were awarded to work from Brazil (2), the US and Canada.

Jury President Harjot Singh

Jury President Amy Lanzi

Jury President Ariana Stolarz

Klick Health wins Innovation

THIS year’ s Innovation Grand Prix has been awarded to Klick Health, Toronto for ‘Voice 2 Diabetes’, developed for KVI Brave Fund.

The campaign consists of a smartphone app that aims to detect type 2 diabetes simply by analysing a short audio clip of a person’s voice. The app is cheaper and more accessible than existing tests for the condition. Currently in beta, it is estimated that it could save $32.75bn globally, according to its inventors — although the most important impact will be on the lives of the people it helps.

“Imagine the possibilities

we are creating by using your voice to analyse your health,” said Innovation Jury President Diego Machado, global chief creative officer of AKQA.

“Maybe in 10 years’ time, we’re going to look back and go: ‘That was the first time we were using voice for medical diagnoses.’ It opens the door for many others in the category.”

Machado said that a key trend to emerge from the judging process was a shift in how we think about data:

“For the past decade, we have been collecting data from everything — from our phones, from the world. But I feel we are now starting to

understand this data. We have the tools to not just track it, but to understand it in a different way.”

A Gold Lion for Innovation was awarded to Publicis Conseil, Paris for its ‘Three Words’ campaign for AXA.

How can creatives navigate the ‘ocean of hate’ online?

BBC STUDIOS’ Navigating

A New Era Of Social Storytelling In The Age Of Backlash fielded a panel of three successful UK content makers. Final Straw Productions’ Joe Sugg started more than 10 years ago on YouTube, in the days when “you could upload almost anything”. He added: “It was not a job and there was no clear map to where you could get to. Now it’s more professional — not just a tripod in a bedroom, but crews and a big production.”

Addressing the problem of negative responses and what moderator BBC Studios’ Jonelle Awomoyi called the potential “ocean of hate”,

Sugg said that the bigger you become, the greater the audience and the harder it is to please everybody. He added that he never replies to hateful comments.

Comedian and satirist Munya Chawawa pleaded with creatives to trust influencers as they have skills when it comes to curating their own content. They all agreed that collaborations are best when the brands really understand and support influencers and creators, resulting in relationships built on trust.

Grace Keeling — aka podcaster GK Barry — reported that, on her personal platforms, she only endorses products that she actually

uses or likes, “because I’m not a very good liar”. Keeling said she is comfortable saying ‘no’ to a brand that doesn’t suit her, adding that brands should not send her scripts “with stuff that I wouldn’t say”.

While Sugg and Chawawa have established their own production companies, Grace said becoming a producer was not for her. Meanwhile, she stressed that keeping up to date with new apps is important. “Everyone laughed at TikTok at first,” she said, adding that something else will come along. “What we’re doing is really digital marketing. We market ourselves.”

Loewe sets benchmark for luxury cont.

the Jury was keen to “set a benchmark,” GeorgesPicot said. “We were looking for work of the highest quality and craft but also making a positive impact.”

He welcomed the decision to open up a dedicated category for Luxury & Lifestyle. “Luxury is different from mainstream brands. There is so much super brave creativity in there, so it’s great to recognise that by giving the sector its own space.” A Gold Lion was awarded to Aya Nakamura, Haut Niveau, by Lancome, entered by Publicis Luxe, Paris. Other Lions in this inaugural year went to Italy, Brazil, the US, France and Turkey.

TOP CONTENT CREATORS SHARE INSIGHTS FOR NEW ERA OF ENTERTAINMENT

DEFINING what the future of entertainment looks like has never been harder, given the highly fragmented nature of today’s content market. But this was the challenge presented to the panel of Thursday’s Cannes Lions session, A New Era Of Entertainment.

Comedy sketch creator and actor Stephen Ho, represented by Viral Nation Talent, readily admitted that creating content for today’s world is “a tightrope walk”. He added: “There are times when I’m completely wrong and, at that point, you just have to take it on the chin and go back to your initial idea with fresh eyes and fresh ideas. I recently made a video for YouTube Shorts that had clearly not engaged any significant audience. So I re-edited it, cut it down to 60 seconds and added some content that I had previously not

included, and now it’s had millions of views.”

Understanding what the modern audience wants also means knowing where to look for ideas.

“One of my best sources of inspiration is the comments section below Instagram videos,” said Nigerian-American content creator Drea Okeke of Next Level Influence. “But on top of that, I also study my target audience to get clues as to what I could do to hook people who have short attention spans.”

According to CrossCheck Studios founder Josh Richards, timing is everything: “The first three-to-five seconds are extremely important in terms of stopping people scrolling.

“You need to catch their eye from the start — and beautiful shots of something like a beach in the South of France work really well.”

Joe Sugg (left), Munya Chawawa, Grace Keeling and Jonelle Awomoyi

Jury President Diego Machado

Brands told to ‘bet big’ on a booming Latino market

NUMBERS don’t lie — and when it comes to the Hispanic in Cannes platform, they also tell an increasingly positive story.

“Cannes is getting more

Latino every year,” said Claudia Romo Edelman, founder of We Are All Human Foundation and The Hispanic Star initiative, which works to ad -

vance inclusion, equity and progress for US Hispanics. “Five years ago, we launched our first Cannes Lions side event. This year, there are more than 20. We’re also making our way into the jury rooms. This year, six of the 28 jury presidents are Latino, up from zero last year.”

The growing presence of Latinos in Cannes is not only timely but it also makes sense, given that Hispanics already make up almost 20% of the US population and are on course to reach 30%.

Latino GDP is $3.2tn, meaning that, “if we were a standalone economy, we’d be the fifth largest in the world,” Romo Edelman said. Latinos are also young — 20% of Gen Z are Hispanic — and have money to spend. “Ten years ago,

Why ‘glimmers’ are trending now

WGSN CEO Carla Buzasi explored emerging trends and evolving behaviours in Forecasting 2026: Tomorrow’s Consumer Landscape at the Rotonde stage on Wednesday.

“We have labeled 2026 the great redirection,” she said, speaking afterwards to Lions Daily News. “We live in a tumultuous world and what we’re seeing at the moment is a lot of consumer sentiment around taking more control over situations. We’re forecasting that by 2026 you will see these consumer groups putting a lot of pressure on governments, large organisations and brands to do better and if they don’t then they’ll take those kind of situations into their own hands.”

Another emerging consumer sentiment highlighted in the forecast was ‘glimmers’ — tiny micro-moments of joy. “This is what we’ll see in 2026. They’re looking for more moments of happiness,” Buzasi said. “That is an amazing opportunity for brands to be the ones to create moments of happiness, and this doesn’t need to be fireworks going off. Examples might be that little moment when you sip a great coffee in the morning or pick your cat up and you get a cuddle,” she said. Knitting together all these little moments can make us more resilient and makes us more able to deal with the day-today, but also they can build connections with brands as well, she said. “So a lot

of the advice we were giving is about creating those little moments that a consumer might not necessarily realise as having come from you, but you do it and time and again it builds this

positive relationship.”

Buzasi also predicted a big move back to real-life spaces, pointing to Cannes Lions itself as a great example. “People could be watching these talks on -

the most-consumed product by Lationos was Mazola oil,” Romo Edelman added. “Now it’s lipstick.” But if Latinos represent “prosperity, power and progress for the US”, the same cannot be said for their representation by the advertising industry. Only 5% of US ad spend is targeted at the Hispanic market, with the result that over half of Latinos feel overlooked and marginalised by the big brands and media. “Latinos feel excluded from the US narrative,” Romo Edelman said. Her message to the gr eat and good of advertising gathered this week in Cannes is simple: “It’s time to take a big bet on Latinos, because brands that bet small get small results. Latinos are strong, united, proud and deserve to be taken seriously. We’re a safe bet.”

line, but still flood here in their thousands because we haven’t lost that need for human connection,” she said. “So we’re also urging brands to be the be the force that creates those spaces because so many of those closed during the pandemic.”

Carla Buzasi

Claudia Romo Edelman

THE ADVERTISING slogan ‘Because I’m Worth It’ has transformed L’Oreal Paris and become a rallying cry for female empowerment. But it’s unlikely that many people know the story of the remarkable woman who created the phrase: Ilon Specht. L’Oreal has now put that right, by inviting Oscar winner Ben Proudfoot to make a film about the feisty New York creative who rewrote the rules of engagement in the beauty industry. Entitled The Final Cut of Ilon Specht, the 16-minute film was shot in the final few months of Specht’s life and presented to Cannes Lions delegates in a session entitled Celebrating the Radical

Creative Mind behind ‘Because I’m Worth It’.

After the screening of the film, Proudfoot took the stage with Delphine Viguier-Hovasse, global brand president L’Oreal; Charlotte Franceries, McCann Worldwide global business leader of L’Oréal and president of McCann Paris; and actress Andie MacDowell — known around the world as a L’Oréal Paris ambassador. Between them, they explored the legacy of Specht’s work and the rationale for the film.

The decision to make such a raw film, with Proudfoot handed final cut, was an unusual one for a beauty brand. Explaining why, Viguier-Hovasse said “we

wanted to claim back the purpose of our slogan. The risk was that the slogan was becoming a mechanical claim at the end of advertising. We wanted to get back our creation, because we are a feminist brand and it is very important for the business to claim that.”

No one is more synonymous with the phrase than Andie MacDowell, and she offered a moving testament to the impact that the film has made on her. “I have said this line so many times, and I didn’t want people to think of me as vain saying it. I was really comfortable with ‘you’re worth it’ or ‘we’re worth it’, but I still had something in my mind about ‘I’m worth it’.

“I was really comfortable with ‘you’re worth it’ or ‘we’re worth it’, but I still had something in my mind about ‘I’m worth it’”

ANDIE MACDOWELL

After watching this film, it’s completely changed how I feel because Ilon was brave enough to stand up for all women, including me.” Proudfoot was given the opportunity to say a final word about his subject — and noted how there is still a long way to go for Specht’s vision of female equality and empowerment to be reached. “I think there was some anger in her at the end — because she had a lot more to give. I don’t think the advertising industry rewarded her in the way that it could have. For every ‘worth it’ she had 10 more taglines in her. If she was here today, her message would be there’s still a lot of work to be done. Right?”

“Take something specific and make it universal”

AGENCY network DDB Worldwide pulled together a talented trio to discuss the nature of creativity and emotional connection in the Wednesday afternoon session What a Feeling – The Unreasonable Impact of Emotion. Headliner Sharon Horgan was joined on the Debussy stage by social media star Alix Traeger and adam&eveDDB chief creative officer Richard Brim, with the panel moderated by Chaka Sobhani, president and global chief creative officer DDB Worldwide.

With consumers surrounded by more voices and more points of view than ever before, the panelists were asked how

“I had an a-ha moment”

THE STORY of Esi Eggleston Bracey’s hair tells a much bigger one about the power of great creative — in this case, Dove’s game-changing ‘Real Beauty’ campaign, now in its 20th year and as relevant as it was when Unilever and Ogilvy unleashed it.

Eggleston Bracey, Unilever’s chief growth and m arketing officer, used her own hair to illustrate the pressure on women to conform to society’s ideas of beauty. When she was seven, her hair was a loud and proud afro. By the time she reached college, it had been chemically transformed into a smooth, s traight helmet. “Then, about 25 years ago, I had

an a-ha moment,” she told Wednesday’s Unilever session. “I cut off my chemical hair and went natural. I learned that, when we conform, it makes it even harder for people who don’t fit the norm to be themselves. And I realised I was complicit in this.” Eggleston Bracey embraced her ‘real beauty’ and was soon inspiring other women to do the same through the medium of Dove.

The ‘Real Beauty’ campaign arose from a startling insight: only 2% of women back in 2004 considered themselves beautiful. “Dove committed to change that,” Eggleston Bracey said. But it was a gamble —advertisers

had tried to use everyday women in campaigns before, but without much success. The conclusion was that, while women didn’t want to be bombarded with supermodels, they didn’t find real women aspirational enough to persuade them to buy. “So I asked myself, would women really be motivated by seeing themselves naturally? Thanks to the bravery of the Dove marketers, who were willing to break the norm, the answer was a resounding ‘yes’. Dove changed the game for the industry and the campaign changed the game for Dove. It is now triple the size that it was 20 years ago, with €6bn in sales.”

they build relationships with consumers through their work.

Writer, actor and producer Horgan talked about the importance of “being able to take something really specific and make it universal. So if I’m making a show about divorce or motherhood, I don’t have to have been divorced or a mother, I just need to relate to what it feels like.” Horgan has enjoyed recent success with Bad Sisters, created by her production company Merman for Apple TV+. She said getting commissioned is just as hard now as it has ever been — and stressed the importance of loving the projects that you are trying to pitch:

“I spend two years making a show, and I don’t want to pass all that time working on something I don’t want to write or perform or edit.” Traeger, who specialises in culinary content, said the key in her world is to be “my most authentic self — and that means showing the messiness of real life. When making a cooking video, I don’t really think of myself as sharing a recipe but sharing a story”. Brim said: “There are so many ways of talking to people, it can get confusing. I think, before you make any decisions, you need to stand back and ask ‘how are we going to make people feel?’ The humanity of what we do has to come first.”

Meet the winners

There was another full house in the Grand Auditorium for the third Cannes Lions Awards show of 2024. Wednesday night saw Lions awarded for PR, Social & Influencer, Direct, Media, Creative B2B and Creative Data

1

A PR Gold Lion went to the team from AlmapBBDO, Sao Paulo for their Volkswagen campaign ‘VW 70 Years Campaign’ which celebrated the history of VW blending a range of VW models with nostalgic Brazilian scenes

The Creative Data Grand Prix went to McCann Poland, Warsaw. The Mastercard campaign, ‘Room For Everyone’, leveraged data to show how Ukrainian and local Polish businesses can help each other thrive

The Media Grand Prix went to Gut, Sao Paulo, Brazil for ‘Handshake Hunt’ for Mercado Libre. Jury President, Prerna Mehrotra, said: “This idea has proven a strong insight can lead technology to reinvent the TV-watching experience that drives participation and wins business.”

3

2 VML Buenos Aires won a Creative Data Gold for ‘Absurd Promises’, which analysed politician’s promises to launch a new disability law for people with Down syndrome

Colenso BBDO, Aukland celebrated their Direct Gold Lion for ‘Adoptable. By Pedigree’, an innovative AI-driven initiative revolutionising how shelter dogs feature in ads

In the Creative B2B category there was a Gold for VML New York, VML Kansas City and VML Sao Paulo for ‘Thanks for Coke-Creating’. The work embraces community-driven designs of the iconic Coca-Cola logo

7 The team from Leo Burnett, Mumbai took to the stage as they picked up a Creative Data Gold for ‘Turf Finder’, a campaign which looked at the lack of recreational space in India

Lew’Lara\TBWA celebrated a Media Gold for ‘No Ad’ which made the powerful case for online ads to never delay someone’s search for help and advice in an emergency

Havas, Dusseldorf celebrated a Media Gold for ‘The Big Shake Up’ for Aktion Deutschland Hilft, highlighting the Syrian-Turkish region unrecovered from earthquakes

‘Meet Marina Prieto’ for JCDecaux by David, Madrid scooped the Creative B2B Grand Prix. Jury President, Andisa Ntsubane, called it “a simple and smart B2B idea”

TBWA\Hakuhodo picked up a Social & Influencer Gold Lion for McDonald’s ‘No Smiles’. The campaign delivered a message via music to Gen Z about smiling and working

The teams from LePub, Milan and Publicis, Dublin took B2B Gold for Heineken’s ‘Pub Museums’, which saw historic Irish pubs turned into virtual museums

A Social & Influencer Gold went to Small, New York for the Coordown campaign for World Down Syndrome Day, ‘Assume That I Can’, a rallying cry for an end to prejudice

The Social & Influencer Grand Prix was presented to Ogilvy PR, New York for ‘Michael Cerave’ for Cerave. The jury called it “a lovably absurd, campaign that blurs the line between social, influencer, culture and advertising”

The evening was rounded off with the announcement of Media Network of the Year which was awarded to OMD Worldwide — for the third time in seven years 15

The McCann, London team were jubilant as they collected the Direct Grand Prix for ‘The Everyday Tactician’ for X Box. Direct Lions Jury president, Pancho Cassis said: “We chose with our hearts, the idea that we felt was magical” 16

Golin, London was awarded the PR Grand Prix for ‘The Misheard Version’ for Specsavers. The jury felt that campaign “over-delivered against every evaluation benchmark we set ourselves”

Grand Prix BRAND EXPERIENCE & ACTIVATION

THE FIRST EDIBLE MASCOT POP-TARTS

WEBER SHANDWICK, NEW YORK UNITED STATES

GRAND PRIX

D01/103 • UNITED STATES •

LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • THE FIRST EDIBLE MASCOT BRAND • POP-TARTS

PRODUCT • POP-TARTS

ENTERED BY • WEBER SHANDWICK, NEW YORK

IDEA CREATION • WEBER SHANDWICK, NEW YORK

PRODUCTION • INDEPENDENTS GRAPHIC AND DISPLAY, ST. LOUIS / CHICAGO MASCOTS, CHICAGO

PR

• WEBER SHANDWICK, NEW YORK

GOLD LION

A01/083 • UNITED STATES • CONSUMER GOODS

TITLE • MAYO HATERS

BRAND • NOTCO

PRODUCT • NOTMAYO

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • DIVISION7, LOS ANGELES

POST PRODUCTION • COSMO STREET, MIAMI / ANIMAL MUSIC, MIAMI

B05/058 • UNITED KINGDOM •

GAMING-LED BRAND EXPERIENCE

TITLE • THE EVERYDAY TACTICIAN BRAND • XBOX

PRODUCT • XBOX GAME PASS

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON

MEDIA • TNT SPORTS, LONDON

PR

• ASSEMBLY, LONDON

POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON

B07/018 • ITALY • TANGIBLE & SPATIAL TECHNOLOGY

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

C02/065 • ECUADOR • RETAIL PROMOTIONS & COMPETITIONS

TITLE • RICE OF GLORY BRAND • SUPER EXTRA

PRODUCT • SUPER EXTRA

ENTERED BY • MARURI, GUAYAQUIL

IDEA CREATION • MARURI, GUAYAQUIL / GREY ARGENTINA, BUENOS AIRES / GREY, SAO PAULO

PRODUCTION • LANDIA, BUENOS AIRES

MEDIA • MARURI, GUAYAQUIL

C02/070 • UNITED STATES •

RETAIL PROMOTIONS & COMPETITIONS

TITLE • DOORDASH-ALL-THE-ADS

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO

PRODUCTION • LORD DANGER, LOS ANGELES

MEDIA • WAVEMAKER, NEW YORK

PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND

POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND

D02/014 • CANADA •

GUERRILLA MARKETING & STUNTS

TITLE • COORS LIGHTS OUT

BRAND • COORS LIGHT

PRODUCT • COORS LIGHT

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES

PR • ICF NEXT, NEW YORK

D03/087 • UNITED STATES • BRAND-OWNED EXPERIENCES

TITLE • THE LAST BARF BAG

BRAND • DRAMAMINE

PRODUCT • DRAMAMINE

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • SUNNY SIXTEEN, LOS ANGELES

MEDIA • THE SHIPYARD, COLUMBUS

PR • 360PR, BOSTON

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

D05/040 • UNITED STATES • LAUNCH/RELAUNCH

TITLE • SWEETHEARTS SITUATIONSHIPS

BRAND • SWEETHEARTS

PRODUCT • SWEETHEARTS

ENTERED BY • TOMBRAS, KNOXVILLE

IDEA CREATION • TOMBRAS, KNOXVILLE

PRODUCTION • TOMBRAS, KNOXVILLE

PR • TOMBRAS, KNOXVILLE

POST PRODUCTION • TOMBRAS, KNOXVILLE

E01/025 • PERU •

LOCAL BRAND

TITLE • SIGHTWALKS

BRAND • SOL CEMENT

PRODUCT • SOL CEMENT

ENTERED BY • CIRCUS GREY, LIMA

IDEA CREATION • CIRCUS GREY, LIMA

PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA

MEDIA • APOYO COMUNICACION, LIMA

PR • LLYC, LIMA

POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA

E04/150 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • CLEAN SPONSORSHIP

BRAND • CONSUL

PRODUCT • WASHING MACHINES CONSUL

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

PR • CDN, SAO PAULO

SILVER LION

A01/008 • CANADA • CONSUMER GOODS

TITLE • COORS LIGHTS OUT

BRAND • COORS LIGHT

PRODUCT • COORS LIGHT

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES

PR • ICF NEXT, NEW YORK

A01/054 • UNITED STATES • CONSUMER GOODS

TITLE • NAKED TRAILS

BRAND • BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY)

PRODUCT • BEAR NAKED GRANOLA

ENTERED BY • LEO BURNETT, CHICAGO

IDEA CREATION • LEO BURNETT, CHICAGO

PRODUCTION • HUNGRY MAN, LOS ANGELES / ROYAL MUSTER, CHICAGO

MEDIA • STARCOM, CHICAGO

PR • MSL, CHICAGO

POST PRODUCTION • PXP, TORONTO

A03/014 • NEW ZEALAND • AUTOMOTIVE

TITLE • THE GREENPRINT

BRAND • VOLKSWAGEN NZ

PRODUCT • VOLKSWAGEN

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

PRODUCTION • TRIBAL AOTEAROA, AUCKLAND

MEDIA • FCB NEW ZEALAND, AUCKLAND

A03/020 • FRANCE • AUTOMOTIVE

TITLE • RENAULT - CARS TO WORK

BRAND • RENAULT

PRODUCT • MOBILITY RIGHTS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • DIVISION, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / FIRM STUDIO, PARIS

A04/036 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • HANDSHAKE HUNT

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ

ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE

MEDIA • GUT, SAO PAULO

A04/057 • AUSTRALIA • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • THE ORIGINAL MOUTHFUL BRAND • MCDONALD’S

PRODUCT • BIG MAC

ENTERED BY • DDB SYDNEY

IDEA CREATION • DDB SYDNEY / ADAM&EVEDDB, LONDON

PRODUCTION • REVOLVER, SYDNEY

MEDIA • OMD, SYDNEY

PR • MANGO, SYDNEY

POST PRODUCTION • ARC EDIT, SYDNEY / SMITH AND WESTERN, SYDNEY

A07/061 • FRANCE • NFPO / CHARITY / GOVERNMENT

TITLE • SOLAR IMPULSE - PRET À VOTER

BRAND • SOLAR IMPULSE

PRODUCT • PRÊT À VOTER

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

MEDIA • PUBLICIS MEDIA CONNECT, PARIS

PR • PUBLICIS CONSEIL, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

B01/013 • UNITED STATES •

SOCIAL ENGAGEMENT & INTEG LIVE EXP

TITLE • CHARMOLOGY

BRAND • LUCKY CHARMS

PRODUCT • LUCKY CHARMS

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • SONIDO ANTRO, MIAMI

B01/046 • UNITED KINGDOM •

SOCIAL ENGAGEMENT & INTEG LIVE EXP

TITLE • ALDIDAS

BRAND • ALDI UK

PRODUCT • ALDI

ENTERED BY • MCCANN MANCHESTER,

MANCHESTER

IDEA CREATION • MCCANN MANCHESTER, MANCHESTER

PRODUCTION • CRAFT, MACCLESFIELD

PR

• MCCANN MANCHESTER, MANCHESTER

B02/042 • UNITED STATES • USE OF MOBILE & DEVICES

TITLE • THE INVINCIBLES / IPHONE

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • SERIAL PICTURES, NEW YORK

MEDIA • OMD USA, LOS ANGELES

POST PRODUCTION • BE GRIZZLEE, LOS ANGELES / FORMOSA GROUP, LOS ANGELES / TRAFIK, LOS ANGELES / MODEL CITIZEN GROUP, LOS ANGELES

C03/007 • CANADA • CUSTOMER ACQUISITION & RETENTION

TITLE • INFLATION COOKBOOK

BRAND • SKIPTHEDISHES

PRODUCT

• SKIPEXPRESSLANE

ENTERED BY

• DENTSU CREATIVE, TORONTO

IDEA CREATION

• DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PRODUCTION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PR

• POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL

D01/087 • UNITED STATES • LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • THE LAST BARF BAG

BRAND • DRAMAMINE

PRODUCT • DRAMAMINE

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION

• SUNNY SIXTEEN, LOS ANGELES

MEDIA • THE SHIPYARD, COLUMBUS

PR

• 360PR, BOSTON

POST PRODUCTION • 456 STUDIOS, CHICAGO / JSM MUSIC, NEW YORK

D01/111 • UNITED STATES •

LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • DREAMCASTER

BRAND • AB INBEV - MICHELOB ULTRA

PRODUCT

• MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • 456 STUDIOS, NEW YORK / HELO, SANTA MONICA / CITIZEN MUSIC, NEW YORK

MEDIA • STARCOM, CHICAGO

PR • 3PM/WEBER SHANDWICK, NEW YORK

POST PRODUCTION • DAHOUSE AUDIO, LOS ANGELES

D02/092 • UNITED STATES • GUERRILLA MARKETING & STUNTS

TITLE • IPAGER

BRAND • GOOGLE

PRODUCT • GOOGLE - #GET THE MESSAGE

ENTERED BY • DAVID, MIAMI

IDEA CREATION • DAVID, MIAMI

PRODUCTION • MASTERS & SAVANT, JOHANNESBURG / BABY LION, LOS ANGELES

MEDIA • ESSENCEMEDIACOM, NEW YORK

PR • DAVID, MIAMI

D03/097 • ITALY • BRAND-OWNED EXPERIENCES

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PR • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

D04/009 • UNITED STATES •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • TED LASSO: FAKE TEAM. REAL PARTNERS. BRAND • APPLE

PRODUCT • TED LASSO

ENTERED BY • APPLE, SAN JOSE

IDEA CREATION • APPLE, SAN JOSE / WIEDEN+KENNEDY, PORTLAND

PRODUCTION • GLOW, NEW YORK

MEDIA • NIKE, PORTLAND

POST PRODUCTION • GLOW, NEW YORK

D04/087 • UNITED STATES •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • DOORDASH-ALL-THE-ADS

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND / SUPERETTE, SAN FRANCISCO

PRODUCTION

• LORD DANGER, LOS ANGELES

MEDIA • WAVEMAKER, NEW YORK

PR • EDELMAN, LOS ANGELES / DOORDASH, SAN FRANCISCO / WIEDEN+KENNEDY, PORTLAND

POST PRODUCTION • MODERN LOGIC, LOS ANGELES / THE ARTERY, NEW YORK / FIELD DAY, PORTLAND

D05/039 • CANADA • LAUNCH/RELAUNCH

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

E03/039 • CANADA • SINGLE-MARKET CAMPAIGN

TITLE • SMACK FOR HEINZ

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES / FUZE REPS, TORONTO / WONDERMAKR, ONTARIO

MEDIA • CARAT, CHICAGO

PR • ZENO GROUP, CHICAGO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER

E04/024 • TAIWAN • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • PAPER ORGANS

BRAND • TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER

PRODUCT • PAPER ORGANS

ENTERED BY • LEO BURNETT, TAIPEI

IDEA CREATION • LEO BURNETT, TAIPEI

MEDIA • STARCOM, TAIPEI CITY / ZENITH, TAIPEI

PR • MSL, TAIPEI

E04/153 • NETHERLANDS • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TRUST THE TWIST

BRAND • OREO

PRODUCT • OREO

ENTERED BY • LEPUB, AMSTERDAM

IDEA CREATION • LEPUB, AMSTERDAM

PRODUCTION • SMUGGLER, LONDON

PR • FISCHERAPPELT, BERLIN

POST PRODUCTION • SIZZER, AMSTERDAM

E04/157 • UNITED STATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • SMUGGLERS

BRAND • MARMITE

PRODUCT • MARMITE

ENTERED BY • ADAM&EVEDDB, NEW YORK

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION

• SMUGGLER, LONDON / ADAM&EVESTUDIOS, LONDON

PR • W COMMUNICATIONS, LONDON

E04/186 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • THE HEAVIEST JERSEY

BRAND • NEW BALANCE

PRODUCT • NEW BALANCE

ENTERED BY • LEPUB, SAO PAULO

IDEA CREATION • LEPUB, SAO PAULO

PRODUCTION • BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SAO PAULO / LOUD+, SAO PAULO

PR • LEPUB, SAO PAULO

E05/034 • UNITED ARAB EMIRATES • USE OF HUMOUR

TITLE • HIGHLIGHT YOUR BALLS

BRAND • TESTICULAR CANCER SOCIETY

PRODUCT • TESTICULAR CANCER SOCIETY

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

MEDIA • UM MENA, DUBAI / UM, LONDON / MAGNA GLOBAL, DUBAI / UM, BIRMINGHAM

E07/053 • ITALY •

CORPORATE PURPOSE & CSR

TITLE • BAR EXPERIENCE

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN

PRODUCTION • C41, AMSTERDAM

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON

E07/065 • NEW ZEALAND •

CORPORATE PURPOSE & CSR

TITLE • CORRECT THE INTERNET BRAND • TEAM HEROINE

PRODUCT • TEAM HEROINE

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

PRODUCTION • FINCH, AUCKLAND

POST PRODUCTION • LIQUID STUDIOS, AUCKLAND / ATTICUS, AUCKLAND

E07/096 • NETHERLANDS • CORPORATE PURPOSE & CSR

TITLE • LITERACY PEN

BRAND • WORLD LITERACY FOUNDATION

PRODUCT • LITERACY PEN DEVICE

ENTERED BY • MEDIA.MONKS, HILVERSUM IDEA CREATION • MEDIA.MONKS, HILVERSUM

PRODUCTION • PRIMO CONTENT, BOGOTA / EMERGE, BEIJING

POST PRODUCTION • VOX HAUS, PETROPOLIS

E07/144 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • REVIEWS

BRAND • HEINZ

PRODUCT • HEINZ

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • SILVIO MEDEIROS, SAO PAULO / PUNCH AUDIO, SAO PAULO

E08/032 • FRANCE • MARKET DISRUPTION

TITLE • RENAULT - TIME-FIGHTERS PROGRAM

BRAND • RENAULT

PRODUCT • HUMAN FIRST PROGRAM

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • BIG PRODUCTIONS, PARIS

MEDIA • OMD, PARIS

PR

• PUBLICIS CONSEIL, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

BRONZE LION

A02/004 • UNITED STATES • HEALTHCARE

TITLE • ILLUSTRATE CHANGE

BRAND • JOHNSON & JOHNSON

PRODUCT • ILLUSTRATE CHANGE

ENTERED BY • DELOITTE DIGITAL, NEW YORK

IDEA CREATION • DELOITTE DIGITAL, NEW YORK / JOHNSON & JOHNSON, NEW BRUNSWICK

PRODUCTION • NORTE, SAO PAULO

A06/003 • GERMANY • CONSUMER SERVICES / B2B

TITLE • AIZOME WASTECARE™ INDUSTRIAL

WASTE - CERTIFIED AS SKINCARE.

BRAND • AIZOME

PRODUCT • TEXTILES

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • OFF STUDIOS, MUNICH

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • MATERIAL INC., TOKYO

A07/015 • UNITED STATES • NFPO / CHARITY / GOVERNMENT

TITLE • LOOT FOR GOOD

BRAND • CALL OF DUTY ENDOWMENT

PRODUCT • CALL OF DUTY ENDOWMENT

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

PRODUCTION • WILDCHILD, NEW YORK

B02/022 • SPAIN •

USE OF MOBILE & DEVICES

TITLE • SAMSUNG IMPULSE

BRAND • SAMSUNG

PRODUCT • SAMSUNG GALAXY WATCH6

ENTERED BY • CHEIL WORLDWIDE, MADRID

IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCTION • CHEIL WORLDWIDE, MADRID

MEDIA • CHEIL WORLDWIDE, MADRID

POST PRODUCTION • CHEIL WORLDWIDE, MADRID

B03/023 • UNITED STATES • USE OF WEBSITE/MICROSITES

TITLE • OREO MENU

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO / SONIDO ANTRO, MIAMI

B04/024 • UNITED STATES • METAVERSE, NEW REALITIES & TECH

TITLE • NOTTURTLE

BRAND • NOTCO

PRODUCT • NOTTURTLE SOUP

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • LANDIA, LOS ANGELES / RIVERTREE, INC, MIAMI / REBECA, LIMA

POST PRODUCTION • COSMO STREET, MIAMI / BOT, GUAYAQUIL / ALCGRADING, BUENOS AIRES / LES AMATEURS, BUENOS AIRES / ANIMAL MUSIC, MIAMI

B05/036 • UNITED STATES • GAMING-LED BRAND EXPERIENCE

TITLE • BLOOD HARVEST

BRAND • DIABLO

PRODUCT • DIABLO IV

ENTERED BY • GUT, LOS ANGELES

IDEA CREATION • GUT, LOS ANGELES

PRODUCTION • UNICORNS AND UNICORNS, LOS ANGELES / OVERCOAST MUSIC AND SOUND, RICHMOND / CRAIG CUTLER STUDIOS, LOS ANGELES / LANDIA, LOS ANGELES

POST PRODUCTION • MAD BOX MADE, RICHMOND

B05/062 • BRAZIL •

GAMING-LED BRAND EXPERIENCE

TITLE • FLYING GUARDIANS

BRAND • PLANET LABS PBC & GREENPEACE

PRODUCT • INSTITUCIONAL

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • VETOR ZERO, SAO PAULO / ALMA 1111 AUDIO, SAO PAULO / BARI FILMES, SAO PAULO / BRAND GAMING, PORTO

ALEGRE

B05/067 • GERMANY •

GAMING-LED BRAND EXPERIENCE

TITLE • UNHIDE THE PRICE

BRAND • DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION

SERVICES GMBH

PRODUCT • FINANCE

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

C01/043 • COLOMBIA •

CUSTOMER RETAIL/IN-STORE EXPERIENCE

TITLE • IMAGINE WITH PETACOS

BRAND • ABINBEV

PRODUCT • POKER BEER

ENTERED BY • BUENTIPO ANCHOR, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • BUENTIPO ANCHOR, BOGOTA

C02/039 • SPAIN • RETAIL PROMOTIONS & COMPETITIONS

TITLE • GHOST CAMPAIGN

BRAND • BURGER KING

PRODUCT • RESTAURANTS

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID

PRODUCTION • FAR MEDIA, MADRID

POST PRODUCTION • THE LOBBY, MADRID / DESEIF, MADRID

C03/036 • AUSTRALIA •

CUSTOMER ACQUISITION & RETENTION

TITLE • FITCHIX

BRAND • HONEST EGGS CO

PRODUCT • HONEST EGGS

ENTERED BY • VML, MELBOURNE

IDEA CREATION • VML, MELBOURNE

PRODUCTION • AIRBAG, MELBOURNE

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

C03/048 • NETHERLANDS •

CUSTOMER ACQUISITION & RETENTION

TITLE • BEER RETIREMENT ACCOUNT

BRAND • POKER BEER

PRODUCT • POKER BEER

ENTERED BY • MEDIA.MONKS, HILVERSUM

IDEA CREATION • MEDIA.MONKS, HILVERSUM PRODUCTION • PRIMO CONTENT, BOGOTA

D01/077 • BRAZIL •

LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • BALLBOARDS

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • NEW BUZZ, SAO PAULO / DRAGON.FLY AUDIO, SAO PAULO

MEDIA • GUT, SAO PAULO

PR • GUT, SAO PAULO

D01/115 • NEW ZEALAND • LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • AID AISLE

BRAND • FRESHCHOICE

PRODUCT • SUPERMARKET

ENTERED BY • DENTSU CREATIVE, AUCKLAND

IDEA CREATION • DENTSU CREATIVE, AUCKLAND

PRODUCTION • DENTSU CREATIVE, AUCKLAND

MEDIA • DENTSU CREATIVE, AUCKLAND

PR • DENTSU CREATIVE, AUCKLAND

POST PRODUCTION • DENTSU CREATIVE, AUCKLAND

D02/030 • AUSTRALIA • GUERRILLA MARKETING & STUNTS

TITLE • CLIMATE DOCTOR’S CERTIFICATE

argentina

uruguay

spain

chile

BRAND • SCHOOL STRIKE 4 CLIMATE

PRODUCT • CLIMATE DOCTOR’S CERTIFICATE

ENTERED BY • CHEP NETWORK, MELBOURNE

IDEA CREATION • CHEP NETWORK, MELBOURNE

PRODUCTION • CHEP NETWORK, MELBOURNE

MEDIA

• CHEP NETWORK, MELBOURNE

PR

• CHEP NETWORK, MELBOURNE

POST PRODUCTION • CHEP NETWORK, MELBOURNE

D02/062 • UNITED STATES • GUERRILLA MARKETING & STUNTS

TITLE • ALWAYS OPEN

BRAND • 7-ELEVEN

PRODUCT • 7-ELEVEN

ENTERED BY • DENTSU CREATIVE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, NEW YORK

PR

• EDIBLE, CHICAGO

D03/069 • UNITED STATES • BRAND-OWNED EXPERIENCES

TITLE • MAGNETIC STORIES

BRAND • SIEMENS HEALTHINEERS

PRODUCT • MAGNETIC RESONANCE IMAGING

ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

PRODUCTION • BRO, LISBON / TEMPEST ORIGINAL, BROOKLYN / SONIDO, LISBON

POST PRODUCTION • ARS THANEA, WARSAW

D03/080 • FRANCE • BRAND-OWNED EXPERIENCES

TITLE • DARTY - LONG LASTING REVIEWS

BRAND • DARTY

PRODUCT • LONG-LASTING REVIEWS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

D04/053 • CANADA • SPONSORSHIP & BRAND PARTNERSHIP

TITLE • SEE MY NAME

BRAND • MOLSON™

PRODUCT • MOLSON™

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • SUNEEVA, TORONTO

MEDIA • WAVEMAKER, TORONTO

PR • CITIZEN RELATIONS, TORONTO

POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

D05/045 • GERMANY • LAUNCH/RELAUNCH

TITLE • FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.

BRAND • LAUT GEGEN NAZIS E.V.

PRODUCT • FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PR • REDGERT COMMS, BERLIN

POST PRODUCTION • LOFT TONSTUDIOS, BERLIN / BLUT, BERLIN

E03/028 • UNITED KINGDOM • SINGLE-MARKET CAMPAIGN

TITLE • WAITING TO LIVE

BRAND • NHS BLOOD AND TRANSPLANT

PRODUCT • NHS BLOOD AND TRANSPLANT

ENTERED BY • VML, LONDON

IDEA CREATION • VML, LONDON / WUNDERMAN THOMPSON, LONDON

PRODUCTION • JULIAN WARD PHOTOGRAPHY, LONDON / WUNDERMAN THOMPSON, LONDON

MEDIA • WAVEMAKER, LONDON

PR • BCW, LONDON

POST PRODUCTION • SONICBRAND, LONDON / HOGARTH, LONDON

E04/099 • UNITED STATES •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • FREEING TACO T***DAY

BRAND • TACO BELL

PRODUCT • BRAND CAMPAIGN

ENTERED BY • DEUTSCH, LOS ANGELES

IDEA CREATION • DEUTSCH, LOS ANGELES

PRODUCTION • SUPERPRIME, CULVER CITY

MEDIA • SPARK MEDIA, WASHINGTON DC

PR • EDELMAN, LOS ANGELES

POST PRODUCTION • NOMAD EDITING COMPANY, SANTA MONICA

E04/162 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • GRAD IN BLACK BRAND • VULT

PRODUCT • COSMETICS RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • WOLFWOLF, SAO PAULO / YELLOW MELLO, CAMPO GRANDE / CARBONO SOUND LAB, SAO PAULO / STUDIO BOTICARIO, CURITIBA / DENDEZEIRO, SALVADOR

MEDIA • GUT, SAO PAULO

PR • GUT, SAO PAULO

E05/039 • UNITED KINGDOM •

USE OF HUMOUR

TITLE • THE GRAVY RACE

BRAND • SHEBA

PRODUCT • SHEBA

ENTERED BY • AMV BBDO, LONDON

IDEA CREATION

• AMV BBDO, LONDON

PRODUCTION • RED STUDIOS, LONDON

MEDIA • ESSENCEMEDIACOM, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

POST PRODUCTION • JUNGLE STUDIOS, LONDON / RED STUDIOS, LONDON / RED STUDIOS, LONDON

E05/042 • UNITED STATES • USE OF HUMOUR

TITLE • BOUQUETS FOR LIVING MEN

BRAND • DOORDASH

PRODUCT • DOORDASH

ENTERED BY • GUT, LOS ANGELES

IDEA CREATION • GUT, LOS ANGELES

PRODUCTION • LANDIA, LOS ANGELES / MAD BOX MADE, RICHMOND / OVERCOAST MUSIC AND SOUND, RICHMOND

E05/043 • UNITED STATES • USE OF HUMOUR

TITLE • IPAGER

BRAND • GOOGLE

PRODUCT • GOOGLE - #GET THE MESSAGE

ENTERED BY • DAVID, MIAMI

IDEA CREATION • DAVID, MIAMI

PRODUCTION • MASTERS & SAVANT, JOHANNESBURG / BABY LION, LOS ANGELES

MEDIA • ESSENCEMEDIACOM, NEW YORK

PR • DAVID, MIAMI

E06/043 • COLOMBIA • BREAKTHROUGH ON A BUDGET

TITLE • FILTER CAPS

BRAND • FILSA COLOMBIA

PRODUCT • FILTER CAPS

ENTERED BY • OGILVY COLOMBIA, BOGOTÁ

IDEA CREATION • OGILVY COLOMBIA, BOGOTÁ

E07/023 • FRANCE •

CORPORATE PURPOSE & CSR

TITLE • DELIVERY SAFE

BRAND • KFC FRANCE

PRODUCT • N/A

ENTERED BY • HAVAS PARIS

IDEA CREATION • HAVAS PARIS

E07/094 • SWEDEN •

CORPORATE PURPOSE & CSR

TITLE • REWILDING MODE

BRAND • HUSQVARNA

PRODUCT • HUSQVARNA AUTOMOWER®

ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM

IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM

PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM / GIANT & TOYS, STOCKHOLM

MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM

PR • PRIME WEBER SHANDWICK, STOCKHOLM

POST PRODUCTION • GIANT & TOYS, STOCKHOLM

GRAND PRIX

A01/036 • NETHERLANDS • EXPERIENCE TRANSFORMATION

TITLE • REFURB

BRAND • PHILIPS

PRODUCT • PHILIPS

ENTERED BY • LEPUB, AMSTERDAM

IDEA CREATION • LEPUB, AMSTERDAM PRODUCTION • AMBASSADORS, AMSTERDAM / SHOTZ, BERLIN

MEDIA • OMD, AMSTERDAM

PR

• KETCHUM, AMSTERDAM

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

GOLD LION

B04/024 • FRANCE • NEW RELATIONSHIP MODELS

TITLE • RENAULT - CARS TO WORK

BRAND • RENAULT

PRODUCT • MOBILITY RIGHTS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • DIVISION, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / FIRM STUDIO, PARIS

SILVER LION

A01/041 • FRANCE • EXPERIENCE TRANSFORMATION

TITLE • RENAULT - PLUG-INN FOR BUSINESS

BRAND • RENAULT

PRODUCT • APPLICATION

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • PUBLICIS SAPIENT, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

B02/039 • NEW ZEALAND • BRAND PURPOSE & IMPACT

TITLE • ADOPTABLE. BY PEDIGREE

BRAND • PEDIGREE

PRODUCT • PEDIGREE

ENTERED BY • COLENSO BBDO, AUCKLAND IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • NEXUS STUDIOS, LONDON MEDIA • ESSENCEMEDIACOM, AUCKLAND PR • PORTER NOVELLI, AUCKLAND

BRONZE LION

B02/007 • UNITED STATES • BRAND PURPOSE & IMPACT

TITLE • ILLUSTRATE CHANGE

BRAND • JOHNSON & JOHNSON

PRODUCT • ILLUSTRATE CHANGE

ENTERED BY • DELOITTE DIGITAL, NEW YORK

IDEA CREATION • DELOITTE DIGITAL, NEW YORK / JOHNSON & JOHNSON, NEW BRUNSWICK

PRODUCTION • NORTE, SAO PAULO

B02/024 • MEXICO • BRAND PURPOSE & IMPACT

TITLE • THE E-COMMERCE OF TRUST

BRAND • GAHR WECAPITAL

PRODUCT • THE E-COMMERCE OF TRUST

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, MEXICO CITY

PRODUCTION • WHISKY FILMS, MEXICO CITY

PR • PORTER NOVELLI, MEXICO CITY

B02/038 • PERU •

BRAND PURPOSE & IMPACT

TITLE • AMUNAS RECOVERY

BRAND • CUSQUEÑA

PRODUCT • ALCOHOLIC DRINK

ENTERED BY • BACKUS - AB INBEV, LIMA

IDEA CREATION • PUBLICIS PERU, LIMA

PRODUCTION • PUBLICIS PERU, LIMA

PR • TALKABILITY, MIAMI

POST PRODUCTION • PUBLICIS PERU, LIMA

C01/018 • CANADA •

PRODUCT

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

Grand Prix

CREATIVE COMMERCE

CARS TO WORK

RENAULT

PUBLICIS CONSEIL, PARIS

FRANCE

GRAND PRIX

C04/045 • FRANCE • CUSTOMER ACQUISITION & RETENTION

TITLE • RENAULT - CARS TO WORK

BRAND • RENAULT

PRODUCT • MOBILITY RIGHTS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • DIVISION, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / FIRM STUDIO, PARIS

GOLD LION

B02/008 • UNITED STATES • MOBILE-LED COMMERCE

TITLE • OREO CALLS

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO

B03/010 • BRAZIL • ENTERTAINMENT COMMERCE

TITLE • AUDIENCE DELIVERY

BRAND • IFOOD

PRODUCT • IFOOD

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • LIVEMODE SERVICOS DIGITAISRUA BAMBINA, RIO DE JANEIRO

C01/013 • BRAZIL • TARGETING,INSIGHTS&PERSONALISATION

TITLE • SAMSUNG THROWBACK DEALS

BRAND • SAMSUNG

PRODUCT • SAMSUNG.COM

ENTERED BY • MRM , SUMAREZINHO

IDEA CREATION • MRM , SUMAREZINHO

E05/012 • CANADA • MARKET DISRUPTION

TITLE • SHT

BRAND • IKEA CANADA

PRODUCT • IKEA

ENTERED BY • EDELMAN, TORONTO

IDEA CREATION

• EDELMAN, TORONTO

PRODUCTION • EDELMAN, TORONTO

MEDIA • CARAT, TORONTO

PR • EDELMAN, TORONTO

POST PRODUCTION • EDELMAN, TORONTO

SILVER LION

A04/014 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • HANDSHAKE HUNT

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE RETAIL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

PRODUCTION • CINE CINEMATOGRAFICA, SAO PAULO / PEDRO DIMITROW, SAO PAULO / RAIZ ESTUDIO, SAO PAULO / MUGSHOT, SAO PAULO / YELLOW MELLO, CAMPO GRANDE

MEDIA • GUT, SAO PAULO

B02/002 • UNITED KINGDOM • MOBILE-LED COMMERCE

TITLE • SOUND SCALES

BRAND • BAILEYS

PRODUCT • BAILEYS

ENTERED BY • VML, LONDON

IDEA CREATION • / VML, NEW YORK

MEDIA • PHD, LONDON

B06/032 • COLOMBIA •

INNOVATIVE USE OF MEDIA

TITLE • SUNSET O’ CLOCK

BRAND • CORONA

PRODUCT • CORONA

ENTERED BY • DAVID, BOGOTA

IDEA CREATION • DAVID, BOGOTA

C04/052 • MEXICO •

CUSTOMER ACQUISITION & RETENTION

TITLE • INSTALL OUR LOGO

BRAND • ADT SECURITY

PRODUCT • ADT SMART SECURITY

ENTERED BY • LEO BURNETT, MEXICO CITY

IDEA CREATION • LEO BURNETT, MEXICO CITY

PRODUCTION • GATO, MEXICO CITY

MEDIA • STARCOM, MEXICO CITY

POST PRODUCTION • GATO, MEXICO CITY

D03/008 • MEXICO • PAYMENT SOLUTIONS

TITLE • THE E-COMMERCE OF TRUST

BRAND • GAHR WECAPITAL

PRODUCT

• THE E-COMMERCE OF TRUST

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, MEXICO CITY

PRODUCTION • WHISKY FILMS, MEXICO CITY

PR • PORTER NOVELLI, MEXICO CITY

BRONZE LION

A01/010 • SPAIN • CONSUMER GOODS

TITLE • SAMSUNG THE ART OF HACK BRAND • SAMSUNG

PRODUCT • SAMSUNG THE FRAME TV

ENTERED BY • CHEIL WORLDWIDE, MADRID

IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCTION • CHEIL WORLDWIDE, MADRID

MEDIA • CHEIL WORLDWIDE, MADRID

POST PRODUCTION • CHEIL WORLDWIDE, MADRID

A01/015 • CANADA • CONSUMER GOODS

TITLE • HEINZ KETCHUP & SEEMINGLY RANCH

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • FUZE REPS, TORONTO

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

A01/026 • UNITED STATES • CONSUMER GOODS

TITLE • OREO MENU

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO / SONIDO ANTRO, MIAMI

C03/028 • ARGENTINA • IN-STORE EXPERIENCES

TITLE • 0.0 PROHIBITION SHELF

BRAND • HEINEKEN

PRODUCT • HEINEKEN 0.0

ENTERED BY • PUBLICIS, BUENOS AIRES

IDEA CREATION • PUBLICIS, BUENOS AIRES

PRODUCTION • PUBLICIS, BUENOS AIRES

C04/038 • UNITED ARAB EMIRATES • CUSTOMER ACQUISITION & RETENTION

TITLE • AFTER-DINNER DINNER

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

MEDIA • SPLASH MEDIA SRL., SANTO DOMINGO

PR • WEBER SHANDWICK MENAT, DUBAI

POST PRODUCTION • VOX HAUS, PETROPOLIS

C06/004 • AUSTRALIA • BRAND STRATEGY

TITLE • YOUR 2ND FAVOURITE BEER

BRAND • MATILDA BAY

PRODUCT • MATILDA BAY HAZY LAGER

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • SCOUNDREL, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY

E01/008 • UNITED STATES • CHALLENGER BRAND

TITLE • USED BARBIE DREAM CARS

BRAND • CARBRAVO

PRODUCT • CARBRAVO

ENTERED BY • MRM, MICHIGAN

IDEA CREATION • MRM, MICHIGAN

POST PRODUCTION • CRAFT, DETROIT

E04/023 • UNITED ARAB EMIRATES • CORPORATE PURPOSE & CSR

TITLE • SELFLESS SHELVES

BRAND • ARLA

PRODUCT • PUCK

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • TRES CONTENT, DUBAI

MEDIA • PHD MEDIA MENA, DUBAI

PR • CURRENT GLOBAL, DUBAI

E04/029 • UNITED STATES •

CORPORATE PURPOSE & CSR

TITLE • BLACK-OWNED FRIDAY 2023

BRAND • GOOGLE

PRODUCT • GOOGLE

ENTERED BY • GOOGLE, MOUNTAIN VIEW

IDEA CREATION • GOOGLE, MOUNTAIN VIEW / GOOGLE BRAND STUDIO, SAN FRANCISCO

PRODUCTION

• GOOGLE BRAND STUDIO, SAN FRANCISCO / SMUGGLER, LOS ANGELES / SAGE EAST, LOS ANGELES

MEDIA • GOOGLE, MOUNTAIN VIEW

PR • GOOGLE, MOUNTAIN VIEW

POST PRODUCTION • GOOGLE BRAND

STUDIO, SAN FRANCISCO / SHAPE AND LIGHT, CALIFORNIA / CABIN, SANTA MONICA / WALKER, LOS ANGELES

Grand Prix

CREATIVE EFFECTIVENESS

IT HAS TO BE HEINZ HEINZ KETCHUP

RETHINK, TORONTO CANADA

GRAND PRIX

C06/004 • CANADA • SUSTAINED SUCCESS

TITLE • IT HAS TO BE HEINZ

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, CHICAGO

PR

• MIDDLE CHILD, TORONTO

POST PRODUCTION • VAPOR MUSIC GROUP, TORONTO / OSO AUDIO, TORONTO

GOLD LION

C05/005 • SPAIN • REAL-TIME RESPONSE

TITLE • #TURNYOURBACK

BRAND • DOVE

PRODUCT • HEALTHCARE

ENTERED BY • DAVID, MADRID

IDEA CREATION

• DAVID, MADRID / OGILVY, LONDON

PRODUCTION

• DESEIF, MADRID

MEDIA • MINDSHARE, LONDON

C08/011 • ARGENTINA • BREAKTHROUGH ON A BUDGET

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOSYA

PRODUCT • PEDIDOSYA DELIVERY APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION

• GUT, BUENOS AIRES

PRODUCTION • PAISANOS.IO, BUENOS AIRES

SILVER LION

A04/007 • UNITED KINGDOM • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • RAISE YOUR ARCHES

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT, LONDON

IDEA CREATION • LEO BURNETT, LONDON

PRODUCTION • MOXIE PICTURES, LONDON

MEDIA • OMD, LONDON

B01/029 • INDIA • SINGLE MARKET

TITLE • OREO #BRINGBACK2011

BRAND • OREO

PRODUCT • OREO

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI

B04/026 • UNITED KINGDOM • CREATIVE EFFECTIVENESS FOR GOOD

TITLE

• THE LAST PHOTO

BRAND

• ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION

• ADAM&EVEDDB, LONDON

PRODUCTION • ADAM&EVESTUDIOS, LONDON

PR • HOPE AND GLORY, LONDON

B04/037 • UNITED STATES •

CREATIVE EFFECTIVENESS FOR GOOD

TITLE • ADLAM: AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT ADLAM DISPLAY FONT

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • HUMAN MUSIC AND SOUND DESIGN, NEW YORK / CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER

C05/007 • BRAZIL • REAL-TIME RESPONSE

TITLE • BRING HOME THE BUD

BRAND • BUDWEISER

PRODUCT • BUDWEISER

ENTERED BY • WIEDEN+KENNEDY, SAO PAULO

IDEA CREATION • WIEDEN+KENNEDY, SAO PAULO / WIEDEN+KENNEDY, NEW YORK / AFRICA

CREATIVE DDB, SAO PAULO

PRODUCTION • JOINT EDITORIAL, NEW YORK / SONIC UNION, NEW YORK / COPA90, SAO PAULO PR • ALLISON AND PARTNERS, SAO PAULO

BRONZE LION

A01/027 • UNITED KINGDOM •

CONSUMER GOODS

TITLE • TOXIC INFLUENCE

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • ABSOLUTE , LONDON

A06/006 • UNITED STATES • CONSUMER SERVICES / B2B

TITLE • ROCK STAR

BRAND • WORKDAY

PRODUCT • ENTERPRISE CLOUD MANAGEMENT

ENTERED BY • OGILVY, CHICAGO

IDEA CREATION • OGILVY, CHICAGO / OGILVY , LOS ANGELES

PRODUCTION

• O POSITIVE, NEW YORK

POST PRODUCTION • PARLIAMENT, LOS ANGELES / RARE MEDIUM, NEW YORK / MACKCUT, NEW YORK

A06/016 • UNITED STATES •

CONSUMER SERVICES / B2B

TITLE • PIÑATEX

BRAND • ANANAS ANAM + DOLE SUNSHINE

COMPANY

PRODUCT • ANANAS ANAM + DOLE SUNSHINE COMPANY

ENTERED BY • L&C, NEW YORK

IDEA CREATION • L&C, NEW YORK

PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK

POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA

C06/003 • UNITED STATES • SUSTAINED SUCCESS

TITLE • WRAPPED ON PLATFORM EXPERIENCE

BRAND • SPOTIFY

PRODUCT • SPOTIFY

ENTERED BY • SPOTIFY, NEW YORK

IDEA CREATION • SPOTIFY, NEW YORK

PRODUCTION • SPOTIFY, NEW YORK

POST PRODUCTION • SPOTIFY, NEW YORK

C06/006 • UNITED STATES •

SUSTAINED SUCCESS

TITLE • INCLUSIVE BY DESIGN

BRAND • MASTERCARD

PRODUCT • MASTERCARD

ENTERED BY • MCCANN XBC, NEW YORK

IDEA CREATION • MCCANN XBC, NEW YORK

PRODUCTION • NO6, NEW YORK / CRAFT

WORLDWIDE, NEW YORK / CRAFT, LONDON / DYNAMO, WARSAW

MEDIA • KETCHUM, NEW YORK / SOLSKI COMMUNICATIONS, WARSAW / CARAT, NEW YORK / CARAT, WARSAW

POST PRODUCTION • JSM MUSIC, NEW YORK / HEARD CITY, NEW YORK

C07/001 • NEW ZEALAND • COLLABORATION

TITLE • THE LAST PERFORMANCE

BRAND • PARTNERS LIFE

PRODUCT • LIFE INSURANCE

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCTION • SPECIAL, AUCKLAND / SOUTH PACIFIC PICTURES, AUCKLAND

MEDIA • SPECIAL, AUCKLAND

PR • SPECIAL, AUCKLAND

POST PRODUCTION • SPECIAL, AUCKLAND / SOUTH PACIFIC PICTURES, AUCKLAND / IMAGES & SOUND, AUCKLAND

C09/003 • AUSTRALIA • CHALLENGER BRAND

TITLE • FITCHIX

BRAND • HONEST EGGS CO

PRODUCT • HONEST EGGS

ENTERED BY • VML, MELBOURNE

IDEA CREATION • VML, MELBOURNE

PRODUCTION

• AIRBAG, MELBOURNE

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

Grand Prix

CREATIVE STRATEGY

A PIECE OF ME

GRAND PRIX

C05/041 • NETHERLANDS • CORPORATE PURPOSE & CSR

TITLE • A PIECE OF ME

BRAND • KPN

PRODUCT • KPN

ENTERED BY • DENTSU CREATIVE, AMSTERDAM

IDEA CREATION • DENTSU CREATIVE, AMSTERDAM

PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / AMP AMSTERDAM

MEDIA • MINDSHARE, AMSTERDAM

PR • HPB | HET PR BUREAU, AMSTERDAM

POST PRODUCTION • CRABSALAD, AMSTERDAM

GOLD LION

B01/017 • NETHERLANDS • DATA & ANALYTICS

TITLE • PINK CHIP

BRAND • DEGIRO, UN WOMEN

PRODUCT • PINK CHIP INDEX

ENTERED BY • AKQA, AMSTERDAM

IDEA CREATION • AKQA, AMSTERDAM

PRODUCTION • AKQA, AMSTERDAM / THEMATIC CAPITAL, SAN FRANCISCO

POST PRODUCTION • AMP AMSTERDAM

C04/029 • UNITED STATES • LONG-TERM STRATEGY

TITLE • INCLUSIVE BY DESIGN

BRAND • MASTERCARD

PRODUCT • MASTERCARD

ENTERED BY • MCCANN XBC, NEW YORK

IDEA CREATION • MCCANN XBC, NEW YORK

PRODUCTION

• NO6, NEW YORK / CRAFT WORLDWIDE, NEW YORK / CRAFT, LONDON / DYNAMO, WARSAW

MEDIA • KETCHUM, NEW YORK / SOLSKI COMMUNICATIONS, WARSAW / CARAT, NEW YORK / CARAT, WARSAW

POST PRODUCTION • JSM MUSIC, NEW YORK / HEARD CITY, NEW YORK

C06/036 • UNITED KINGDOM •

MARKET DISRUPTION

TITLE • CODE MY CROWN BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

PRODUCTION

• 11 DOLLAR BILL, CHICAGO / KODE MEDIA, LONDON

PR • EDELMAN, LONDON

E02/004 • CANADA • EXPERIENCE AND RELATIONSHIP MODELS

TITLE • INFLATION COOKBOOK

BRAND • SKIPTHEDISHES

PRODUCT • SKIPEXPRESSLANE

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PRODUCTION

• DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL

SILVER LION

A01/026 • THAILAND • CONSUMER GOODS

TITLE • LET HER GROW

BRAND

• DOVE

PRODUCT • DOVE

ENTERED BY • EDELMAN, BANGKOK

IDEA CREATION • EDELMAN, BANGKOK

PRODUCTION • UNDERDOC FILM, BANGKOK

MEDIA • EDELMAN, BANGKOK / MINDSHARE, BANGKOK

PR • EDELMAN, BANGKOK

A03/011 • FRANCE • AUTOMOTIVE

TITLE • RENAULT - CARS TO WORK BRAND • RENAULT

PRODUCT • MOBILITY RIGHTS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • DIVISION, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS / FIRM STUDIO, PARIS

A07/003 • GERMANY • NFPO / CHARITY / GOVERNMENT

TITLE • RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

BRAND • LAUT GEGEN NAZIS

PRODUCT • THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH

ENTERED BY • JUNG VON MATT AG, HAMBURG

IDEA CREATION • JUNG VON MATT AG, HAMBURG

PRODUCTION • SEHSUCHT, BERLIN

PR • REDGERT COMMS, BERLIN

B02/066 • NETHERLANDS • AUDIENCE INSIGHT

TITLE • A PIECE OF ME

BRAND • KPN

PRODUCT • KPN

ENTERED BY • DENTSU CREATIVE, AMSTERDAM

IDEA CREATION • DENTSU CREATIVE, AMSTERDAM

PRODUCTION • WEFILM CREATIVE AGENCY,

AMSTERDAM / AMP AMSTERDAM

MEDIA • MINDSHARE, AMSTERDAM

PR • HPB | HET PR BUREAU, AMSTERDAM

POST PRODUCTION • CRABSALAD, AMSTERDAM

C01/024 • AUSTRALIA • CHALLENGER BRAND STRATEGY

TITLE • FITCHIX

BRAND • HONEST EGGS CO

PRODUCT • HONEST EGGS

ENTERED BY • VML, MELBOURNE

IDEA CREATION • VML, MELBOURNE

PRODUCTION • AIRBAG, MELBOURNE

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

C04/014 • UNITED STATES • LONG-TERM STRATEGY

TITLE • KNOW THE SIGNS

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE

ENTERED BY • BBDO NEW YORK

IDEA CREATION • BBDO NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK

PR • WEBER SHANDWICK, WASHINGTON, DC / R&CPMK, NEW YORK / DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

POST PRODUCTION • MACKCUT, NEW YORK / COLOR COLLECTIVE, NEW YORK

D01/016 • CANADA • BRAVE BRANDS

TITLE • HEINZ KETCHUP FRAUD

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO STUDIO, BUENOS AIRES

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

POST PRODUCTION • R+D PRODUCTIONS, TORONTO / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

E03/019 • UNITED STATES • BRAND STRATEGY

TITLE • THE STANLEY REFRESH

BRAND • STANLEY 1913

PRODUCT • STANLEY QUENCHER

ENTERED BY • GSD&M, AUSTIN

IDEA CREATION • GSD&M, AUSTIN / STANLEY 1913, SEATTLE

PR • KAPLOW , NEW YORK

E03/037 • UNITED KINGDOM • BRAND STRATEGY

TITLE • THE COST OF BEAUTY

BRAND • DOVE

PRODUCT • DOVE MASTERBRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK

BRONZE LION

A01/004 • NETHERLANDS • CONSUMER GOODS

TITLE • FLORA ‘SKIP THE COW’ BRAND • FLORA

PRODUCT • FLORA PLANT B+TTER

ENTERED BY • UPFIELD, AMSTERDAM IDEA CREATION • PABLO, LONDON

PRODUCTION • PABLO, LONDON

POST PRODUCTION • PABLO, LONDON

A01/009 • ITALY • CONSUMER GOODS

TITLE • BAR EXPERIENCE

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN

PRODUCTION • C41, AMSTERDAM

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON

A01/047 • UNITED KINGDOM • CONSUMER GOODS

TITLE • THE COST OF BEAUTY

BRAND • DOVE

PRODUCT • DOVE MASTERBRAND

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR

• EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK

A04/022 • UNITED STATES • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • AMERICA RUNS ON DUNKIN’ [AND BEN]

BRAND • DUNKIN’

PRODUCT • DUNKIN’

ENTERED BY • ARTISTS EQUITY, LOS ANGELES

IDEA CREATION • ARTISTS EQUITY, LOS ANGELES

PRODUCTION • ARTISTS EQUITY, LOS ANGELES

MEDIA • INSPIRE MEDIA ENGINE, ATLANTA, GA

PR • MSL, NEW YORK

POST PRODUCTION • ARTISTS EQUITY, LOS ANGELES

A04/043 • SAUDI ARABIA • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • PROTECTASBIH

BRAND • SAUDIA AIRLINES

PRODUCT • SANITIZING PRAYER BEADS

ENTERED BY • LEO BURNETT, JEDDAH

IDEA CREATION • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • AETHA DESIGN, POOLE / LIWA CONTENT DRIVEN, DUBAI / DEJAVU, DUBAI / D AND F LABS, DUBAI

MEDIA • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / ZENITH, DUBAI

PR • LEO BURNETT, JEDDAH / SAATCHI & SAATCHI ME, DUBAI / MKV DIGITAL, DUBAI

POST PRODUCTION • LIWA CONTENT DRIVEN, DUBAI

C01/021 • CANADA • CHALLENGER BRAND STRATEGY

TITLE • INFLATION COOKBOOK

BRAND • SKIPTHEDISHES

PRODUCT • SKIPEXPRESSLANE

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PRODUCTION • DENTSU CREATIVE, TORONTO / DENTSU CREATIVE, MONTREAL

PR • POMP AND CIRCUMSTANCE, TORONTO / EGS GROUP PR, MONTREAL

C03/005 • ITALY • MULTI-MARKET STRATEGY

TITLE • 150 YEARS OF WHATEVERKEN

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN

PRODUCTION • PRETTYBIRD, LONDON / DESIGN BRIDGE AND PARTNERS, AMSTERDAM

PR • EDELMAN, LONDON

C04/012 • CANADA • LONG-TERM STRATEGY

TITLE • IT HAS TO BE HEINZ BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, CHICAGO

PR • MIDDLE CHILD, TORONTO

POST PRODUCTION • VAPOR MUSIC GROUP, TORONTO / OSO AUDIO, TORONTO

C06/021 • AUSTRALIA •

MARKET DISRUPTION

TITLE • FITCHIX

BRAND • HONEST EGGS CO

PRODUCT • HONEST EGGS

ENTERED BY • VML, MELBOURNE

IDEA CREATION • VML, MELBOURNE

PRODUCTION • AIRBAG, MELBOURNE

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

C06/043 • INDIA • MARKET DISRUPTION

TITLE • VI HUMAN NETWORK TESTING NETWORK

BRAND • VODAFONE IDEA LTD.

PRODUCT • TELECOM NETWORK

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

D01/014 • GERMANY • BRAVE BRANDS

TITLE • WITHOUT CONSENT - A MESSAGE FROM ELLA BRAND • DEUTSCHE TELEKOM

PRODUCT • DEUTSCHE TELEKOM

ENTERED BY • ADAM&EVE, BERLIN

IDEA CREATION • ADAM&EVE, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN

MEDIA • MINDSHARE, FRANKFURT / EMETRIQ, HAMBURG

PR • SCHRODER+SCHOMBS PR, BERLIN

E01/034 • UNITED STATES • PRODUCTS/SERVICES

TITLE • ADLAM: AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT ADLAM DISPLAY FONT

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • HUMAN MUSIC AND SOUND DESIGN, NEW YORK / CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER

E02/006 • GERMANY • EXPERIENCE AND RELATIONSHIP MODELS

TITLE • OREO CHEAT COOKIES

BRAND • MONDELÉZ INTERNATIONAL

PRODUCT • OREO

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

PRODUCTION • ICONOCLAST, BERLIN

Grand Prix INNOVATION

VOICE 2 DIABETES

KVI BRAVE FUND INC

KLICK HEALTH, TORONTO CANADA

GRAND PRIX

A01/003 CANADA

EARLY-STAGE TECHNOLOGY

TITLE VOICE 2 DIABETES

BRAND KVI BRAVE FUND INC

PRODUCT DIABETES DIAGNOSTIC

SOLUTION

ENTERED BY KLICK HEALTH, TORONTO

IDEA CREATION KLICK HEALTH, TORONTO

GOLD LION

B02/038 FRANCE

PRODUCT INNOVATION

TITLE AXA - THREE WORDS

BRAND AXA

PRODUCT INSURANCE

ENTERED BY PUBLICIS CONSEIL, PARIS

IDEA CREATION PUBLICIS CONSEIL, PARIS

SILVER LION

B04/021 UNITED KINGDOM

SOCIETAL INNOVATION

TITLE AIRQUITY

BRAND EARSWITCH

PRODUCT HEALTH EQUITYDIAGNOSTICS

ENTERED BY HAVAS LYNX, MANCHESTER

IDEA CREATION EARSWITCH, MANCHESTER / HAVAS LYNX, MANCHESTER

PRODUCTION HAVAS LYNX, MANCHESTER / EARSWITCH, MANCHESTER

POST PRODUCTION HAVAS LYNX, MANCHESTER

B06/006 NETHERLANDS FINTECH

TITLE PINK CHIP

BRAND DEGIRO, UN WOMEN

PRODUCT PINK CHIP INDEX

ENTERED BY AKQA, AMSTERDAM

IDEA CREATION AKQA, AMSTERDAM

PRODUCTION AKQA, AMSTERDAM / THEMATIC CAPITAL, SAN FRANCISCO

POST PRODUCTION AMP AMSTERDAM

BRONZE LION

A01/028 PERU

EARLY-STAGE TECHNOLOGY

TITLE VANISHING EMAILS

BRAND AMAZON WEB SERVICES

PRODUCT VANISHING EMAILS

ENTERED BY VML, LIMA

IDEA CREATION VML, LIMA

PRODUCTION SLALOM, LONDON

POST PRODUCTION LADOBLE, BUENOS AIRES / BAMBA MUSIC, BUENOS AIRES

B02/043 UNITED KINGDOM

PRODUCT INNOVATION

TITLE REEF RELIEF

BRAND STREAM2SEA

PRODUCT REEF RELIEF

ENTERED BY MCCANN DEMAND, LONDON

IDEA CREATION MCCANN DEMAND, LONDON

PRODUCTION FUTUREBRAND, LONDON / MCCANN, TEL AVIV / STREAM2SEA, BOWLING GREEN

B03/004 UNITED STATES

ENVIRONMENTAL INNOVATION

TITLE CONTRAILS: MAKING FLYING MORE SUSTAINABLE WITH GOOGLE AI

BRAND GOOGLE

PRODUCT GOOGLE RESEARCH

ENTERED BY GOOGLE, MOUNTAIN VIEW

IDEA CREATION GOOGLE, MOUNTAIN VIEW / GOOGLE CREATIVE LAB, NEW YORK

PRODUCTION GOOGLE CREATIVE LAB, NEW YORK

POST PRODUCTION GOOGLE CREATIVE LAB, NEW YORK

B04/014 UNITED STATES

SOCIETAL INNOVATION

TITLE ILLUSTRATE CHANGE

BRAND JOHNSON & JOHNSON

PRODUCT ILLUSTRATE CHANGE

ENTERED BY DELOITTE DIGITAL, NEW YORK

IDEA CREATION DELOITTE DIGITAL, NEW YORK / JOHNSON & JOHNSON, NEW BRUNSWICK

PRODUCTION NORTE, SAO PAULO

Grand Prix

LUXURY & LIFESTYLE

LOEWE X SUNA FUJITA

LOEWE

LOEWE, MADRID

SPAIN

GRAND PRIX

A03/022 • SPAIN • CRAFT

TITLE • LOEWE X SUNA FUJITA

BRAND • LOEWE

PRODUCT • LOEWE X SUNA FUJITA

ENTERED BY • LOEWE, MADRID

IDEA CREATION • LOEWE, MADRID

PRODUCTION • ANDREA ANIMATES, PORT TOWNSEND / OUTPUT, SHANGHAI

MEDIA • LOEWE, MADRID / ASSEMBLY, LONDON / OCEAN OUTDOOR, LONDON / ZHONGXI

MEDIA, N/A / SCREENBASE, PARIS

PR

• LOEWE, MADRID

POST PRODUCTION • ANDREA ANIMATES, PORT TOWNSEND

GOLD LION

A11/005 • FRANCE •

DIVERSITY, EQUITY & INCLUSION

TITLE • AYA NAKAMURA : HAUT NIVEAU, BY LANCÔME

BRAND • LANCÔME

PRODUCT • AYA NAKAMURA, LANCÔME AMBASSADOR

ENTERED BY • PUBLICIS LUXE, PARIS

IDEA CREATION • PUBLICIS LUXE, PARIS PRODUCTION • PRODIGIOUS, PARIS POST PRODUCTION • PRODIGIOUS, PARIS

SILVER LION

A08/007 • ITALY • PARTNERSHIPS/COLLABORATIONS

TITLE • BOTTEGA FOR BOTTEGAS

BRAND • BOTTEGA VENETA

PRODUCT • BOTTEGA VENETA

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN PRODUCTION • PRODIGIOUS, MILAN

A11/007 • BRAZIL •

DIVERSITY, EQUITY & INCLUSION

TITLE • THE ANTIRACIST BAG

BRAND • UNIVERSITY ZUMBI DOS PALMARES

PRODUCT • RACISMO ZERO

ENTERED BY • GREY, SAO PAULO

IDEA CREATION • GREY, SAO PAULO

PRODUCTION • PANCS, SAO PAULO / JAMUTE, SAO PAULO / RICARDO BARCELLOS, SAO PAULO / ATOMO VFX, SAO PAULO

PR

• GALBRAITH PR, SAO PAULO

BRONZE LION

A02/001 • UNITED STATES • SUSTAINABLE LUXURY

TITLE • TWIGGY FULL CIRCLE

BRAND • EBAY

PRODUCT • EBAY.COM

ENTERED BY • ESSENCEMEDIACOM, NEW YORK

IDEA CREATION • ESSENCEMEDIACOM, NEW YORK

PRODUCTION • CONDE NAST, NEW YORK / VOGUE, NEW YORK

MEDIA • ESSENCEMEDIACOM, NEW YORK / EBAY, NEW YORK

PR • ESSENCEMEDIACOM, NEW YORK

POST PRODUCTION • CONDE NAST, NEW YORK / VOGUE, NEW YORK

A03/031 • FRANCE • CRAFT

TITLE • HERMÈS, CAVALIER JEWELLERY

BRAND • HERMÈS

PRODUCT • HERMÈS JEWELLERY COLLECTION

ENTERED BY • PUBLICIS ET NOUS, PARIS

IDEA CREATION

• PUBLICIS ET NOUS, PARIS

PRODUCTION • WORKS, PARIS / HARBINGER, NEW YORK

POST PRODUCTION

• SPARKLINK, PARIS

A08/013 • TURKEY •

PARTNERSHIPS/COLLABORATIONS

TITLE • GOLDEN OPULENCE

BRAND • BEYMEN

PRODUCT • FASHION

ENTERED BY • BEYMEN GROUP, ISTANBUL IDEA CREATION • TBWA\ISTANBUL, ISTANBUL

PRODUCTION • ANIMA, ISTANBUL / AUDIO KOLLEKTIV, ISTANBUL

LUXURY & LIFESTYLE

Amazon Port Esplanade Pantiero

Pinterest Manifestival Carlton Beach

Empower Cafe L’Avenue Restaurant

RTL Adconnect

Microso Beach House

Ondine Beach

LinkedIn: The Place to B2B Carlton Hotel Roo op

Film Brazil Welcome to Key West

Spotify Beach Palais Stéphanie (Marrio ) In uential Beach La Mandala Beach

TikTok Garden Carlton Hotel Garden

Reddit Parvis Stagwell Sport Beach Plage du Festival FIFA Plage La Plage du Martinez

Havas Cafe 45 Boulevard de la Croise e