Marketing is at a crossroads - it’s time to act.
Join the conversation with Leonid Sudakov - President of Growth, Digital and Platforms and Najoh Tita-Reid - Chief Brand and Experience Officer at Mars Petcare.
Wednesday 19th June 4-4:30pm Rotonde Stage
10.30 THE RAPID EVOLUTION OF ATHLETES AS BRAND BUILDERS NFL / TERRACE STAGE
10.45 WHAT WILL THE WEATHER FORECAST BE IN CANNES IN 2050 UN DEVELOPMENT PROGRAMME AND THE WEATHER COMPANY / DEBUSSY
11.30 NAVIGATING A NEW ERA OF SOCIAL STORYTELLING IN THE AGE OF BACKLASH BBC STUDIOS / TERRACE STAGE
11.45 EXPLORING THE NEW FRONTIERS OF INNOVATION: MARK READ IN CONVERSATION WITH ELON MUSK WPP / LUMIERE
12.45 WHAT A FEELING – THE UNREASONABLE IMPACT OF EMOTION
DDB WORLDWIDE / DEBUSSY
13.30 SECRET
SPEAKER: HOW TO SELL SUSTAINABLITY WITHOUT GREENWASHING FORCE OF NATURE / DEBUSSY
13.45 THE TBWA DISRUPTION SEMINAR: SAVING CREATIVITY FROM DEATH BY ALGORITHM
TBWA / DEBUSSY
14.45 THE AI ERA: SUPERCHARGING MARKETING AND CREATIVITY
GOOGLE/ LUMIERE
15.30 PAPERPLANES: WHERE ART MEETS SCIENCE META / DEBUSSY
16.30 CELEBRATING THE RADICAL CREATIVE MIND BEHIND ‘BECAUSE I’M WORTH IT’ MCANN WORLDGROUP/ DEBUSSY
THE WINNER of the 2024 Film Craft Grand Prix is ‘The Square Meter’, a beautifully executed commercial from HeimatTBWA\, Berlin, for Hornbach DIY.
A light-hearted ad, it promotes the importance of making every square metre of floor space count by creating an imaginary home in which every conceivable family function from cooking to playing table tennis is squeezed into impossibly small spaces.
Jury President Prasoon Pandey, of Corcoise Films in India, said Film Craft Jury members set themselves the
goal of trying to remember how they had felt when they went to their very first awards event. “We wanted to hold that feeling in mind,
the idea that we would be introduced to work that we had to beat to succeed in our careers.”
Pandey, a previous recipient of the Lion of St. Mark, said one of the toughest challenges of judging the category is that great film craft doesn’t draw attention to itself. “Great film craft enhances an idea without trying to shine above it. There’s a paradox in the fact that it is trying to raise an idea by almost being invisible.”
The Grand Prix winner came out ahead of “lots of lovely work”, Pandey said, because it was “a magical
FCB NEW YORK’s ‘Spreadbeats’, created for music platform Spotify, has won the 2024 Digital Craft Grand Prix. Jury
President Kentaro Kimura referenced the unusual campaign as a victory for human creativity over tech.
Billed as a B2B marketing initiative aimed at brands and agencies, the campaign involved the creation of a sophisticated four-minute music video using spreadsheets. Featuring music by John Summit, the video draws entirely on spreadsheet tools to create stunning visuals incorporating graphics, colour and movement.
Kimura, who is also international chief creative officer and corporate officer, Hakuhodo, Global, said ‘Spreadbeats’ is “a very transformative idea that converts dry and boring B2B speadsheets into an exciting music video. It’s a truly
innovative implementation that brings the wow factor to office workers. It shows how nostalgic old technology can be used instead of AI if you apply amazing levels of craft.”
Kimura said his team applied three criteria during their judging. “We were looking for transformative ideas with ambitious and aspirational goals that can change the status quo,” he said. “We also wanted to see tech being used in a unique way to drive creativity, and campaigns that really move the industry forward.”
In addition to the Grand Prix, the Jury awarded
THE PERUVIAN creative community is celebrating a Design Grand Prix for ‘Sightwalks’, a Circus Grey, Lima purpose-driven campaign for Sol Cement. The winning entry is a game-changing innovation that helps the visuallyimpaired community by creating markings in the pavements where they walk. Some tactile paving already exists, which allows visually-impaired people to divine information about their whereabouts by dragging their canes across the ground — for example where they need to stop. But the new ‘Sightwalks’ markings add experiential detail, enabling people to know the difference between a restaurant, bank and store, for example. Jury President Fura Johannesdottir, from Huge, said: “We liked the simplicity of this entry, which has the potential to make many lives better globally TURN TO PAGE 4
Es Devlin in conversation with Alex Schultz
Debussy Theatre, The Palais
Wednesday, 19 June 15:30-16:00
THE 2024 Entertainment Grand Prix has been awarded to ‘We Are Ayenda’, a striking piece of work from Creative X and Modern Arts on behalf of WhatsApp.
The winning entry tells the story of the Afghanistan women’s youth football team, whose lives were in danger following the Taliban’s return to power. The team used WhatsApp to plan their escape from the country — and their journey to Portugal was then told in a documentary released by Amazon Prime Video.
Jury President Geoffrey Edwards, managing director, creative, Gale, said the choice of ‘We Are Ayenda’ was “a unanimous decision. It was a riveting story of tenacity and resilience and trust, where the characters rose above the
conflict in their lives to do this amazing thing. The story’s connection to the brand was clear, because WhatsApp’s privacy was their only hope of escape. You couldn’t tell this story without the brand.”
In terms of trends, Edwards welcomed the geographic diversity of entries. “Entertainment is usually associated with the US, but South East Asia, India, South Africa and Europe came to play — which made us happy.”
Humour, purpose and AI were all prominent, noted Edwards, “while everything came with a multichannel component. All types of channels came into play.”
The Entertainment Jury also awarded three Gold Lions. One went to ‘We Are Ayenda’ while the others went to ‘American Can -
cer Story’ (Klick Health, Toronto for Change The Ref) and ‘Women’s Football’ (Marcel, Paris for
Orange). The latter also picked up the Grand Prix in the Entertainment for Sport category this year.
THE ENTERTAINMENT for Sport Grand Prix has gone to ‘Women’s Football’, a sensational piece of cre-
ative work from Marcel, Paris on behalf of Orange. The campaign, which went viral in the run-up to the
2023 Women’s World Cup, captured global attention by showing elite male French footballers executing high quality football moves. At the end of the ad, however, it was revealed that the male imagery had been digitally superimposed over French women footballers — causing a widespread re-appraisal of the quality of women’s professional football. Jury President Louise Johnson, CEO Fuse UK/ EMEA, said it was “a brilliant piece of work that showed the prowess and excitement of women’s football while dismantling stereotypes. It sparked a widespread conversation that transcended borders.” Looking at the wider cate-
THE ENTERTAINMENT for Gaming Jury has awarded its 2024 Grand Prix to ‘The Everyday Tactician’, an engaging work that shows the potential for gaming skills to be translated into real world scenarios.
Created by McCann London for Xbox, the campaign centred on the appointment of an Xbox gamer as a tactician for English amateur football club Bromley. Using data-based insights developed via the Football Manager Xbox game, the gamer, Nathan Owolabi, helped the club to its best ever league performance. The story was also told via a documentary on thematic channel TNT Sports.
The Jury President, Mojang Studios’ Lydia Winters, said: “Everyday Tactician delivered tangible results and embodied community engagement at a deep level. There was a storyline that keeps you connected, and a multifaceted campaign that really draws people in.”
gory, Johnson said: “What stood out for me was the quality of work. A lot of it hit the criteria we had set ourselves, which was to reward original ideas that would work in the real world. We also wanted to see work that connected to sport culture and could deliver against brand business objectives.”
In terms of trends, Johnson said she was “excited” to see so much quality work around women’s sport — reflecting a stepchange in activity around the sector. She also noted the use of humour and brands moving towards a fan-first approach.
The Jury also awarded Gold Lions to campaigns from the US (2), Canada and Spain.
Given that it was only the second year for the Gaming category, Winters said that the Jury was keen to reward work that sets a high benchmark and is memorable. There was a strong emphasis on work that showed how gaming could change lives and understood what it meant to be part of the gaming community. In terms of trends, she noted that “authentic, humorous solutions work really well for gamers.”
There were also two Gold Lions for entries from Mexico and Ecuador.
BRAZILIAN agency ALMAP BBDO Sao Paolo has clinched the Entertainment for Music Grand Prix for ‘Errata at 88’, a moving campaign on behalf of Johnnie Walker.
The entry sought to right a historic wrong, by recognising the key role that Brazilian singer Alaíde Costa played in the growth of Bossa Nova. Racism, elitism and sexism meant that Costa’s role had never been acknowledged, so ALMAP BBDO created an integrated campaign to tell her story to new generations and rewrite her name as one of the creators of Bossa Nova. The hugely effective campaign culminated with Costa performing in Carnegie Hall — and receiving a standing ovation. Dovetailing neatly with Johnnie Walker’s em-
phasis on people’s journeys, it also did wonders for the brand’s market share.
Jury President Madeline Nelson, also US head of independent label relations, Amazon Music USA, said the campaign was “a great example of a brand leaning into a story, and taking time to build an authentic campaign around making something right. The brand wrapped its arm around this injustice.”
Nelson said the jury saw a lot of purpose-led work and some great examples of tech — including an entry entirely cut together using CCTV footage. She was also struck by the power of music to deliver as “a universal language”. There were also two Gold Lions for entries from the US and Spain.
THE 2024 Industry Craft Grand Prix has gone to ‘The 100th Edition’, an emotive piece of work entered by Scholz & Friends on behalf of Frankfurter Allgemeine Zeitung.
The FAZ is recognised as one of the most respected daily newspapers in Germany, illuminating news from different perspectives and providing controversial commentary. This distinctive positioning is carried through to its advertising, which always features illustrious readers holding the newspaper. Up until the end of 2023, 99 figures had been featured with the strapline ‘There’s always a brilliant mind behind it.’
For The 100th Issue, FAZ wanted to make a profound statement against racism and anti-semitism, so it used
Holocaust survivor Margot Friedländer for its new campaign. Photographed by Wim Wenders, the campaign broke on January 27, Holocaust Memorial Day and the day Nazi concentration camp Auschwitz was liberated.
Jury President Kalpesh Patankar, also chief creative officer, Leo Burnett, UAE, said the winning work was “extremely emotional and hits you hard. All of us felt so strongly that, in a divided world, we wanted to celebrate this message of hope.”
The Jury also awarded four Gold Lions to campaigns from the UK, US, UAE and US/Brazil. One of the Gold Lions winners, Coca-Cola’s ‘Recycle Me’, has already secured a Grand Prix this week in the Print & Publishing category.
HeimatTBWA\’s ‘The Square Meter’ grabs Film Craft prize cont.
coming together of all the crafts. The lighting and production design are both outstanding when you think they had to work with such small spaces.” ‘The Square Meter’ also won two Gold Lions, as did ‘Madly/The Poem’, created by Iconoclast Paris for client The Blaze. There were also Gold Lions for campaigns from Spain, the UK and Brazil/the US.
FCB’s ‘Spreadbeats’ wows jury cont.
three Gold Lions, one of which went to ‘Spreadbeats’. FCB New York is also celebrating winning another Gold for its work with AB InBev Michelob Ultra (‘Lap of Legends’). The other Gold went to adam&eve Berlin for ‘Without Consent’, a Deutsche Telekom campaign.
without anything needing to be translated. Sightwalks also gave us a glimpse into a world we didn’t understand because we weren’t looking hard enough. The idea that cement could be a design solution.”
In terms of trends, Johannesdottir said it was “inspiring to see how global Cannes Lions has become. There was a really global perspective in the work and our jury.” She also said there was “more playfulness in the work. We’ve been quite serious as an industry, but making the world a better place can also be fun and joyful. I think this playfulness was evident to some extent in the choice of mediums.”
The Design Jury also awarded five Gold Lions to campaigns from the US, Germany, France, Brazil and Spain.
CHIEF MARKETING OFFICER
THE RAPID EVOLUTION OF ATHLETES AS BRAND BUILDERS
WEDNESDAY 19 JUNE | 10:30 - 11:00 THE TERRACE STAGE
KIMMI CHEX MODERATOR
YOU PROBABLY don’t think about P&G’s everyday products outside of the few minutes each day that you use them.
“And that’s absolutely OK with us, as long as they deliver the absolute best performance for the job you want done for you and your family,” said Marc Pritchard, chief brand officer of the US giant, whose 65-plus brands include some of the bestknown, loved and trusted personal care and household products on the market.
Pritchard admitted that diapers, body wash, toilet paper and toothpaste don’t tend to be associated with groundbreaking creativity.
“But actually, they offer
huge opportunities, because everyday moments are rich with creative potential,” he said. The average person experiences more than 26,000 days in a lifetime. That translates to about two billion seconds. And with more than eight billion people in the world, that’s a tremendous number of moments.”
On top of that, daily-use household and personal-care products are far from perfect. “People can experience a lot of struggles associated with them,” he said, noting that 50% of consumers are dissatisfied with the stain-cleaning performance of their detergent, 20% of dishwasher loads have to be washed
again and brushing with a manual toothbrush leaves behind 50% of plaque.
“And here’s the kicker: only one in 10 women claim to be having a great hair day
on any given day.”
Against this backdrop, there’s “enormous potential” for creativity to help solve problems for consumers, and drive growth
AS COMPANIES grow, do they have a moral obligation to think about their impact on society at large?
This was the question tackled yesterday by J.P. Morgan & Chase CMO
Carla Hassan and Accenture Song CEO David Droga in their Cannes Lions session. Referencing an infamous Colombian drug lord, he said: “For me, most corporations in the past are Pablo Escobar. He would go into villages and do some good, and be charitable and get some love, but it never changed his business model.”
“Now, I’m not saying all corporations are out there selling cocaine to the world! But most corpora-
tions are Pablo Escobar in attitude, not in dodginess.”
His point: splashy ‘purposeful’ campaigns are meaningless unless their values are woven into
every aspect of a brand or corporation’s business.
“How do we make it part of the business, not just something that becomes the flavour de jour of the next
CMO?” agreed Hassan. She talked about J.P. Morgan & Chase’s involvement in the economic rejuvenation of Detroit, and also its ‘The Waiting
and value for brands. The question is how? Pritchard proposed a three-prong solution. “First, find those everyday moments that matter,” he said, like the first whiff of fresh laundry or the importance of a smooth shave when kissing a grandchild.
“Second, find out how your brand matters in those moments. Is there a problem it can solve?” He also advised brands to define how their product contributes to emotional outcomes and how that makes people feel. Lastly, Pritchard urged brands and creatives to “find the magic”. And you’ll know when you’ve found it, he added, “because your spine will tingle. It’s that physiological reaction when something really touches you. Logic connects the dots in your brain, but emotion is what makes you feel it in your heart and soul.”
Workforce’ campaign highlighting the challenges facing the one in three Americans who have a criminal record.
“We’re putting our money where our mouth is,” Hassan said. “I tell my team: I don’t want to talk about shit that we don’t really do. We uplift communities. We power economic growth. We should be talking about the things that are meaningful to us.”
“The morality and ethics of the corporation have to be more meaningful and deeper, and run through the organisation as opposed to being an initiative on the side,” Droga said.
“It has to be embedded in everything that you do. You can tell the companies where it’s really in their DNA. When people do it when no one’s looking is when it’s real.”
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Join us this week at Havas Café 45 Boulevard de la Croisette 06400 Cannes.
CANNES LIONS delegates turned out in huge numbers to listen to entertainment icon Queen Latifah discuss obesity on day two of Cannes Lions (Let’s Talk About Weight: Conversations about Creativity, Community and Obesity).
In her role as ambassador for pharma giant Novo Nordisk, Queen Latifah has become a high-profile activist and spokesperson — challenging stereotypes about obesity, and the stigma and shame that is often experienced by people whose body shape doesn’t conform with society’s expectations.
Latifah said weight and image has always been a live issue during her time in music and film: “There were certain artists I really loved growing up who would always talk about getting in shape when they were going to drop an album. They would lose 50 pounds and I would think
should I try to do that? But I knew it was unrealistic for who I am. So everything for me became a matter of accepting me for who I am and not comparing myself to other people. It’s been about putting my health first and talking to my doctor about what’s right for me.”
Novo Nordisk’s stance is that obesity is a disease, and it has worked with Queen Latifah on a high-profile campaign to explain what this means. Called ‘Bigger Than Me’, it has seen Latifah talk articulately across media and at roadshows about the subject. Explaining how Cannes Lions fits in, Latifah said: “It’s so important to be here with all these creative minds, who can develop a different dialogue that really makes sense for everyone.”
Latifah was joined on stage by Novo Nordisk SVP commercial strategy and marketing Tejal
Vishalpura, who explained why Queen Latifah was the ideal candidate to spearhead the company’s strategy: “To truly create a step change in the cultural mindset, we needed someone like Queen Latifah, who can connect with people. What’s been important to the entire campaign is really how it is geared towards Queen Latifah’s authentic voice.”
Building a community that can talk frankly about obesity is only stage one of Latifah’s partnership with Novo Nordisk, which is a global leader in weight-loss treatments. “When we think about obesity as a disease, it’s actually a precursor to more than 60 other diseases,” Vishalpura said. “So we’re working with Queen Latifah on a campaign called ‘The Heart Of The Issu’e, where we will tackle cardiovascular disease and its association with obesity.”
WHEN R/GA global chief creative officer Tiffany Rolfe was given a brief by her daughter to create a “slime spa-day sleepover” party, she turned to GenAI technology to come up with a name, visual ideas and party-bag products.
As she explained in a session yesterday, this is a glimpse at a future of creative commerce from brands that moves beyond one-way transactional relationships.
“GenAI is going to create a whole bunch of mediocrity, but it’s also going to be the thing that helps us create innovative, inspiring experiences in the future,” Rolfe said. This is a future where brands are launching their own GenAI services de -
signed not just to sell to consumers, but to listen to them and answer their questions and creative challenges.
“While this is enabled by this new technology, it’s also a behaviour shift for marketers,” Rolfe said. “As an industry, we need to build brands that listen. In a week that literally celebrates brands talking, we think that the idea of brands that listen is going to be a really important takeaway.”
Earlier this week, R/GA launched its new Commerce Design partnership with Interpublic Group (IPG), which is focusing on this challenge.
IPG chief commerce strategy officer Jeriad Zoghby was Rolfe’s co-
host for yesterday’s session. He talked about shifts in commerce driven by social media.
“If 20 years ago I told you that I bought a product online from a brand I’d never
heard of and I ate it, put it on my skin, plugged it into a wall or gave it to my children, that would have sounded a bit insane,” he said. “This is the new reality for commerce. Brand
trust has been democratised. Digitally savvy brands can launch a product and have it in front of hundreds of millions of consumers overnight.”
How did one very important consumer enjoy her slime spa-day sleepover, though?
“In the end she changed the brief!” said Rolfe. “She ended up wanting a purple puppy party, so I got to start all over again …”
FOR GLOBAL agency
Hakuhodo, the ‘A’ in AI stands for aspirational, rather than artificial.
“No one’s talking about aspirations any more. When you are growing up, you have so many aspirations that you want to bring to life. And as we age, people think it’s inconvenient, or irrelevant, or too fluffy, and we begin to compromise,” senior corporate officer Ayami Nakao told Lions Daily News.
Nakao hosted a session on aspirational intelligence yesterday, joined by Sid Lee global chief creative officer Kristian Manchester and IdeasXMachina founder Third Domingo. The session took a deep dive into human behaviours and insights, fo -
cusing on three themes: health and wellness; success and happiness; and love and intimacy.
“A lot of times when we’re trying to find insights, it’s pain points. You look at
the audience, you find pain points and then you find insights based on that,” Manchester said.
“But when you think about aspirations, it’s a more positive and holistic
way to look at someone’s life. Seeing not just an audience, but a human with a love life, a work balance, and all the rest.”
“Usually when we talk of aspirations, it’s that it
makes you fly: it elevates and lifts things. But actually aspirations ground you,” Domingo added.
“That’s beautiful to me!” Nakao stressed that focusing on aspirational rather than artificial intelligence is not a blunt criticism of the latter.
“We didn’t want to simplify this as ‘AI is bad and humans are good’. We don’t think it’s that simple. With the right aspirations you can actually coach AI, you can educate it, you can give it ethics,” she said.
“A bad person with a bad AI is going to ruin the world. But with the best of intentions, with ethos and the right ethics, we believe that we can inform AI to help us, not just to be optimised or efficient, but to give it more meaning, and that’s what we’re leaning into.”
DELOITTE ’s prediction that women’s elite sports will generate global revenues of $1.28bn in 2024 is fueling excitement around the sector.
However, it is also driving discussion about the barriers women’s sport still faces. A panel at Cannes Lions yesterday, hosted by Goodby Silverstein & Partners, discussed the growth and challenges.
“Just a few years ago, women’s sports could only garner attention for a few moments: a World Cup or an Olympics,” US football star Midge Purce said.
“Now we’re captivating! People can’t look away.”
Flau’jae Johnson is one of the athletes negotiating
this new world of attention, as both a women’s basketball national champion and rapper.
Key to that has been basketball organisation the NCAA’s policy on name, image and likeness (NIL) that enables student athletes to earn money from their personal brands.
“NIL has changed everything for me. The brand deals? First of all it’s a blessing to know my worth in this space, and to be able to negotiate my worth,” Johnson said.
“To be able to say ‘This is what I’m worth: take it or leave it’… And being in this moment, I really understand the responsibility and the accountability that
I have to take for this, and to make it better for the younger women coming up,” she continued.
“If I take the short end of the stick, or if I do something for free, they’re going to tell the next young girl ‘Flau’jae did this’. And I can’t undermine the worth of the women coming up behind me.”
Purce added that brands are increasingly looking beyond the top stars.
“More people are getting brand deals. It’s not just the top 1%, not just Megan Rapinoe and Alex Morgan getting big Nike deals. It’s more spread throughout the league, and we’re seeing it expand into other leagues.”
“This is what I’m worth: take it or leave it”
Alexis Ohanian was also on the panel, not in his role as Reddit cofounder, but as owner of football team Angel City FC, and a long-time evangelist for women’s sports. He had blunt words for the executives within sporting bodies who held back the growth of women’s sports until recently.
“When people look back on this, the underinvestment in women’s sports will not just be a legacy of sexism and racism — which it is. It will be gross business incompetence,” he said.
“I wonder where the walk of shame is for those executives who have failed so miserably up until a couple of years ago.”
Ian Borden (left) with Morgan Flatley and Jill McDonald FLAU’JAE JOHNSONLAUGHTER is the best medicine — unless, of course, you have some actual medicine. This was just one of the hilarious reflections delivered by Kenan Thompson, actor, producer, comedian and long-time cast member of the legendary US sketch comedy Saturday Night Live (SNL), at yesterday’s VML session, Ready To Laugh Again: The Return Of Comedy. And there was certainly a lot of laughter — medicinal or otherwise — from the audience packing out the Debussy auditorium. But Thompson’s light touch belied a more serious take on the effectiveness of humour in terms of bringing people together in an ever-more divisive world. “Humour is all about connection,” he said. “When you get a lot of people laughing in a room together, it feels like a communal event. At SNL, our mission is to appeal to all ages and ideologies. We all come together and we laugh at stuff. Like when I played an OBGYN named Dr Fat Daddy who used to be a pit master in a barbecue restaurant. That may sound silly but, nowadays, not many things can appeal to both a 12year boy in Oklahoma and a 53-year-old lady in the Bronx.”
Thompson also pointed to humour’s ability to help people navigate “rough things” and depressing news. “Our comedians are frontline heroes in terms of attacking trauma and pain,” he said. “In my time at SNL, I’ve played OJ Simpson on a date, Bill Cosby in jail and a cannibal named the Texas Man Gobbler… I don’t know a better way to deal with pain than trying to laugh your way through.”
Thompson was joined on stage by VLM global chief creative officer Debbi Vandeven and global CEO Jon Cook, as well as Chris Symmes, head of marketing at Hellmann’s North America.
On the subject of why humour is returning to advertising — a fact reflected in the 13 new humour sub-categories introduced to this year’s Cannes Lions — Symmes said: “At the end of the day, we’re in mayonnaise. We shouldn’t and don’t take ourselves too seriously.” Hellmann’s is deadly serious, however, about its ‘Make Taste Not Waste’ strategy, which uses humour to reinforce its food-waste message. “We’ve learned that consumers don’t want to be preached to about something they’re supposedly doing wrong,” Symmes added. “Humour allows us to invite those consumers into the conversation without judgement.”
As Thompson put it: “Humour disarms people. No matter what somebody thinks of you or your message, a laugh is one brief moment when people drop their guard and allow you to get a little closer. No matter what boundaries people may have, humour cuts through them all.”
WE ALL know about greenwashing, greenhushing, green angst, denial and confusion, but there’s also green hope out there — and the world’s marketers have a pivotal role to play in telling that story, and fostering the sustainable mass-market behaviour needed to address the climate crisis. This was the take-away from yesterday’s Ad Net Zero, Asahi and Kantar session — Creative Impact Unpacked — which addressed, in the words of WARC’s Rica Facundo “the most pressing and existential question faced by our industry”: how to move the needle on sustainability.
Özlem Ş entürk, who leads Kantar’s Sustainability Marketing 2030 research-based initiative, set the tone with a series of statistics to illustrate the need for marketers to “up the ante on normalising sustainable lifestyles”. While over 90% of marketers believe that brands have a responsibility to drive sustainability, only 40% of marketers think they are doing a good job in communicating this. “So there’s a big marketing intention/action gap when it comes to creating credible and impactful stories,” Şentürk added. And that’s “a missed opportunity” because a sustainability
story well told is a powerful driver of engagement and brand equity.
So what should brands be doing to communicate their sustainability credentials, build trust and inspire better choices?
“Speak to the heart as much as the head,” was the advice from Preeti Srivastav, group head of sustainability at global food and beverage giant Asahi. “Sustainability is a very human topic. Credibility and integrity are important, but you also need a story that speaks to the consumer.”
Srivastav admitted that Asahi’s journey to sustainable growth has included several marketing
failures: “So we went back to the drawing board. We learned not to think you can hit the sweet spot for every brand. You have to pick the right brand to deliver the sustainability message. So try and fail until you find that sweet spot.”
Srivastav ended by calling on marketers to “help the sustainability movement to move, because we’re kind of stuck”. She added: “It may sound like the sustainability world is asking you to play the unplayable piano right now but I think, if you put your minds to it, the marketing world has enough juice in it to push the story forward.”
IN THE course of researching what works — and the “unfortunately much longer list” of what doesn’t — when it comes persuading people to make better choices, Sebastian Munden found himself watching a history reel containing 30 years of environmental advertising. It was “a bit of lightbulb moment” for the co-author of Sustainable Advertising and chair of Ad Net Zero, who was formerly CEO of Unilever’s UK and Ireland business. Speaking at yesterday’s Creative Impact Unpacked session, hosted by Ad Net Zero, Asahi and Kantar, it became clear to Munden that most environmental advertising —
however clever, powerful and creative — has failed to move the dial in terms of changing hearts, minds and behaviours.
He illustrated the point by screening the brilliant UN film ‘Don’t Choose Extinction’, which features a ferocious — and ferociously articulate — dinosaur, who bursts into the UN’s iconic General Assembly Hall to deliver a stark warning about climate action. Despite being one of his favourite ads, Munden said: “But the question is, what does this kind of advertising do? It’s great for putting pressure on people, but does it create action or mass consumer changes? Maybe not.”
He then played a clip from
The Simpsons, in which a rock band attempts to talk to the audience about the coming environmental crisis, only to be booed and pelted with trash.
“So scaring people doesn’t work either,” Munden added. “Some people call it ‘cognitive dissonance’ — that we can’t hold a problem in
our head and connect it to what we do in daily life.”
So what does work in terms of helping people to do the right thing by the environment? “Make it easy, make it attractive, make it social and make it timely,” Munden said. He cited Media Bounty’s Beyond The Climate Bubble study, which revealed that some 80% of people, regardless of background, belief and ethnicity, are ‘persuadables’. “For this diverse majority, research suggests that work that leads on strong personal benefits, connects to local issues, uses trusted messengers, and avoids polarising or politically charged languages can really open their openness. And nothing does that more than humour.” this week becomes formative from that standpoint.”
GOLD for gold was the theme as Marcel Marcondes addressed a packed Lumière Theatre on Tuesday. As AB InBev’s chief marketing officer, Marcondes heads global marketing strategy for the world’s leading beer brands. He also led the company to become the first-ever two-time recipient of the Cannes Lions Creative Marketer of the Year.
The company has become a worldwide Olympic partner, with zero-alcohol Corona Cero the first-ever global beer sponsor for the Olympic Games. Marcondes explained the thinking behind the company’s ‘Golden Moments’ campaign which is designed to encourage fans to celebrate great sporting moments with Corona Cero, while drawing a parallel with those special moments that people experience in their everyday lives.
Winning Olympic gold placed alongside experiencing a beautiful sunset. The campaign taps into the age of customer experience and Marcondes highlighted a quote from a recent conversation with NYU Stern professor Scott Galloway: “Whereas 20-30 years ago people saved up for a mortgage, these days they’re saving up for concerts and sports events.”
Another of the company’s brands, Stella Artois, teamed up with global sport icon David Beckham as official ambassador. The first ad featured just a glimpse of Beckham’s heavily tattooed hand.
“Introducing the new face of Stella Artois,” the ad read, “unfortunately his face was a bit distracting.”
Marcondes also talked about how the company marketed its way out of a difficult situation after a last-minute stadium ban on beer at the World Cup.
“Well this is awkward…” Budweiser posted on social media. But they “turned a tough situation into a growth opportunity” he said, as the ‘Bring Home the Bud’ campaign pledged to deliver the banned beer to the winning country.
It was standing room only in the Grand Auditorium for the first Cannes Lions Awards show of 2024. Monday night saw Lions handed out for Pharma, Health & Wellness, Print & Publishing, Radio & Audio, Outdoor and the Grand Prix for Good
1
The team from Leo Burnett, Taipei celebrated a Health & Wellness Gold for ‘Paper Organs’, created for the Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
2
The Lions Health and United Nations Foundation Grand Prix for Good went to Impact BBDO, Dubai, UAE, for ‘Child Wedding Cards’ for UN Women
The 2024 Health & Wellness Grand Prix was won by FCB Chicago for ‘The Last Barf Bag’ for Dramamine. The nausea medication created an ode to the humble sick bag, launching an integrated campaign that featured a 13-minute documentary on the competitor its own effectiveness has helped to kill 3
4
The Audio & Radio Grand Prix was awarded to ‘The Misheard Version’ for Specsavers by Golin, London. The vision-andhearing specialist employed Rick Astley to covertly re-record misheard lyrics to his hit single Never Gonna Give You Up to persuade people to sign up for a free hearing test
5
The Pharma Grand Prix went to IPG Health’s Area 23, New York for a campaign that jury president Collette Douaihy described as answering both “emotional and medical needs”: ‘Magnetic Stories’ for Siemens Healthineers
6
The team from IPG Health’s Area 23 were back on stage to pick up the 2024 Healthcare Agency of the Year award, beating Klick Health, Toronto and Havas Lynx, Manchester to the title
Klick Health, Toronto picked up a Pharma Gold for ‘Voice 2 Diabetes’, a diabetes diagnostic solution created for KVI Brave Fund 7
8
Ten Golds were awarded in the Outdoor category from 2,053 entries. The team from LePub, Milan and Publicis, Dublin picked up one for their inspired ‘Pub Museums’ campaign for Heineken
9
The Print & Publishing Grand Prix went to ‘Recycle Me’ for Coca-Cola, by Ogilvy, New York. The brand crushed its signature red cans to make new misshapen logos and promote recycling on a mass scale
The VML team behind ‘Thanks for Coke-Creating’ — drawn from New York, Kansas City and Sao Paulo — won a Gold in Print & Publishing for Coca-Cola
Two Grands Prix were awarded in Outdoor this year. The first went to LOLA Mullenlowe, Madrid for its Magnum Ice Cream campaign ‘Find Your Summer’. Magnum’s striking January ads depicted people yearning for the summer by finding a ray of sunshine in an ice cream
11 An Audio & Radio Gold went to Serviceplan, Munich and Brussels for ‘Otter’, an hilarious ad for Sandoz Deutschland/Hexal’s Macrogol Hexal Plus Electrolyte constipation medication
The team from DM9, Sao Paulo take to the stage to pick up an Outdoor Gold for ‘Clean Sponsorship’ for washingmachine brand Consul
McCann, Gurugram secured a Health & Wellness Gold for ‘Fit My Feet’ for Buckaroo Footware
The team from Africa Creative DDB, Sao Paulo stormed the stage to pick up an Audio & Radio Gold for ‘Uninterruptad’ for Budweiser 15
David, Madrid made off with one of the four Audio & Radio Golds for ‘Breathe Through It’ for Halls 16
The team from Colenso BBDO, Auckland picked up the second Outdoor Grand Prix of the night for ‘Adoptable by Pedigree’ for Pedigree. The brand democratised dogadoption ads, using AI to transform the image of a shelter dog into a studio-quality portrait
WE ARE AYENDA WHATSAPP CREATIVE X, PALO ALTO UNITED STATES
E04/045 • UNITED STATES • SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • WE ARE AYENDA BRAND • WHATSAPP
PRODUCT • WHATSAPP
ENTERED BY • CREATIVE X, PALO ALTO
IDEA CREATION • MODERN ARTS, LOS ANGELES / CREATIVE X, PALO ALTO
PRODUCTION • EVEN ODD , SAN FRANCISCO
A04/023 • UNITED STATES • NON-FICTION FILM: 5–30 MINUTES
TITLE • WE ARE AYENDA BRAND • WHATSAPP
PRODUCT • WHATSAPP
ENTERED BY • CREATIVE X, PALO ALTO
IDEA CREATION • MODERN ARTS, LOS ANGELES / CREATIVE X, PALO ALTO
PRODUCTION • EVEN ODD , SAN FRANCISCO
D01/024 • CANADA • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • AMERICAN CANCER STORY
BRAND • CHANGE THE REF
PRODUCT • NGO
ENTERED BY • KLICK HEALTH, TORONTO IDEA CREATION • KLICK HEALTH, TORONTO PRODUCTION • TAKING OVER, NEW YORK
POST PRODUCTION • BUF, PARIS
E01/026 • FRANCE • DIVERSITY & INCLUSION
TITLE • WOMEN’S FOOTBALL BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
A01/015 • CANADA • FICTION FILM: UP TO 5 MINUTES
TITLE • AMERICAN CANCER STORY
BRAND • CHANGE THE REF
PRODUCT • NGO
ENTERED BY • KLICK HEALTH, TORONTO IDEA CREATION • KLICK HEALTH, TORONTO PRODUCTION • TAKING OVER, NEW YORK
POST PRODUCTION • BUF, PARIS
A03/033 • UNITED STATES • FICTION FILM: 5–30 MINUTES
TITLE • SHOT ON IPHONE / LITTLE GARLIC BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, SHANGHAI / TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • RADICALMEDIA, NEW YORK
MEDIA • OMD, SHANGHAI / OMD USA, LOS ANGELES
PR
• TBWA\MEDIA ARTS LAB, LOS ANGELES
POST PRODUCTION • TRAFIK, LOS ANGELES / THE MILL, SHANGHAI / CODA TECHNOLOGIES, SANTA ROSA
A07/005 • ARGENTINA • BROADCAST/LIVE STREAMING
TITLE • LAY’S CHIP CAM
BRAND • PEPSICO PURCHASE
PRODUCT • LAY’S
ENTERED BY • SLAP GLOBAL, BUENOS AIRES
IDEA CREATION • SLAP GLOBAL, BUENOS AIRES
PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK
MEDIA • OMD USA, NEW YORK
PR
• KETCHUM, NEW YORK
D02/010 • ARGENTINA • PARTNERSHIPS WITH TALENT
TITLE • LAY’S CHIP CAM
BRAND • PEPSICO PURCHASE
PRODUCT • LAY’S
ENTERED BY • SLAP GLOBAL, BUENOS AIRES
IDEA CREATION • SLAP GLOBAL, BUENOS AIRES
PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK
MEDIA • OMD USA, NEW YORK
PR
• KETCHUM, NEW YORK
E04/021 • AUSTRALIA •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • PLAY IT SAFE
BRAND • SYDNEY OPERA HOUSE
PRODUCT • SYDNEY OPERA HOUSE
ENTERED BY • THE MONKEYS, PART OF ACCENTURE SONG, SYDNEY
IDEA CREATION • THE MONKEYS, PART OF ACCENTURE SONG, SYDNEY
PRODUCTION • REVOLVER, SYDNEY
POST PRODUCTION • ARC EDIT, SYDNEY / TURNING STUDIOS, SYDNEY / MASSIVEMUSIC, SYDNEY
E04/049 • FRANCE •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • WOMEN’S FOOTBALL
BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
ENTERTAINMENT TRACK WINNERS ENTERTAINMENT / 21
E04/081 • MEXICO •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • THIS IS NOT A GAME
BRAND • MOVISTAR
PRODUCT • MOVISTAR
ENTERED BY • VML, MEXICO CITY •
IDEA CREATION • VML, MEXICO CITY • PRODUCTION • LANDIA, MEXICO CITY
POST PRODUCTION • LANDIA, MEXICO CITY
E04/085 • UNITED STATES •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TRANSLATORS
BRAND • U.S. BANK
PRODUCT • U.S. BANK - BANKING / FINANCIAL SERVICES
ENTERED BY • MCCANN, DETROIT
IDEA CREATION • MCCANN, DETROIT
PRODUCTION • PARK PICTURES, LOS ANGELES
PR • WEBER SHANDWICK, NEW YORK
A01/051 • UNITED STATES •
FICTION FILM: UP TO 5 MINUTES
TITLE • FUZZY FEELINGS
BRAND • APPLE
PRODUCT • IPAD AND IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • HUNGRY MAN, LONDON / PASSION PICTURES, LONDON
MEDIA • OMD USA, LOS ANGELES
PR • TBWA\MEDIA ARTS LAB, LOS ANGELES
POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / TRAFIK, LOS ANGELES / LIME STUDIOS, LOS ANGELES
A02/004 • UNITED STATES • NON-FICTION FILM: UP TO 5 MINUTES
TITLE • ANOTHER BIRTHDAY
BRAND • APPLE
PRODUCT • APPLE WATCH AND IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • SANCTUARY CONTENT, LOS ANGELES
MEDIA • OMD USA, LOS ANGELES
POST PRODUCTION • FINAL CUT, LONDON / TRAFIK, LOS ANGELES / FORMOSA, SANTA MONICA
LONDON
A02/029 • MEXICO • NON-FICTION FILM: UP TO 5 MINUTES
TITLE • THE STORIES THAT KILLED US BRAND • PROPUESTA CIVICA
PRODUCT • PROPUESTA CIVICA
ENTERED BY • LANDIA, MEXICO CITY
IDEA CREATION • LANDIA, MEXICO CITY
PRODUCTION • LANDIA, MEXICO CITY
A08/018 • UNITED STATES • AUDIO CONTENT
TITLE • THE FLYING TRAIN, A MAGNETIC STORY
BRAND • SIEMENS HEALTHINEERS
PRODUCT • MAGNETIC RESONANCE IMAGING
ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK
PRODUCTION • BRO, LISBON / TEMPEST
ORIGINALS CUSTOM CARPENTRY, BROOKLYN / SONIDO, LISBON
POST PRODUCTION • ARS THANEA, WARSAW
B01/026 • BRAZIL • LIVE ENTERTAINMENT
TITLE • HUTUKARA
BRAND • SALGUEIRO & URIHI YANOMAMI
PRODUCT • THE YANOMAMI PEOPLE
ENTERED BY • ACADEMICOS DO SALGUEIRO, ANDARAI
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • ACADEMICOS DO SALGUEIRO, ANDARAI
MEDIA • ACADEMICOS DO SALGUEIRO, ANDARAI
POST PRODUCTION • ACADEMICOS DO SALGUEIRO, ANDARAI
B01/033 • UNITED STATES • LIVE ENTERTAINMENT
TITLE • DREAMCASTER
BRAND • AB INBEV - MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • 456 STUDIOS, NEW YORK / HELO, SANTA MONICA / CITIZEN MUSIC, NEW YORK
MEDIA • STARCOM, CHICAGO
PR • 3PM/WEBER SHANDWICK, NEW YORK
POST PRODUCTION • DAHOUSE AUDIO, LOS ANGELES
B03/006 • UNITED STATES •
360 INTEGRATED BRAND EXPERIENCE
TITLE • MICHAEL CERAVE
BRAND • CERAVE
PRODUCT • CERAVE MOISTURIZING CREAM
ENTERED BY • OGILVY PR, NEW YORK
IDEA CREATION • OGILVY PR, NEW YORK
PRODUCTION • PRETTYBIRD, LOS ANGELES
MEDIA
• BCL, NEW YORK
PR • OGILVY PR, NEW YORK
POST PRODUCTION • BLACKSMITH, NEW YORK / HEARD CITY, NEW YORK / LELAND MUSIC, LONDON / MACKCUT, NEW YORK
B03/016 • INDIA •
360 INTEGRATED BRAND EXPERIENCE
TITLE • ERASE VALENTINE‚ÄÔS DAY BRAND • MONDELEZ
PRODUCT • CADBURY 5 STAR CHOCOLATE
ENTERED BY • OGILVY, MUMBAI
IDEA CREATION • OGILVY, MUMBAI
PRODUCTION • OGILVY, MUMBAI / RETRO FILMS, MUMBAI / COLOSCEUM MEDIA, MUMBAI MEDIA • WAVEMAKER, MUMBAI
PR • WAVEMAKER, MUMBAI
C01/032 • SPAIN •
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • ALCARAZ SIGNS
BRAND • NETFLIX
PRODUCT • TV PROGRAM
ENTERED BY • DAVID, MADRID
IDEA CREATION • DAVID, MADRID
PRODUCTION • MORENA FILMS, MADRID / OWLEY STUDIO, NEW YORK / PICKLE MUSIC, MADRID / DESEIF, MADRID
POST PRODUCTION • SISTEMA DEL SOLAR (PROD. AUDIOVISUAL), VALENCIA
C02/025 • FRANCE •
INFLUENCER & CO-CREATION
TITLE • EAT LIKE YOUR AVATAR BRAND • INTERBEV
PRODUCT • NATURELLEMENT FLEXITARIENS
ENTERED BY • OGILVY PARIS
IDEA CREATION • OGILVY PARIS
PRODUCTION • HOGARTH PARIS, LEVALLOIS PERRET
POST PRODUCTION • HOGARTH PARIS, LEVALLOIS PERRET
C02/033 • UNITED KINGDOM • INFLUENCER & CO-CREATION
TITLE • THE GRAVY RACE
BRAND • SHEBA
PRODUCT • SHEBA
ENTERED BY • AMV BBDO, LONDON
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • RED STUDIOS, LONDON
MEDIA • ESSENCEMEDIACOM, NEW YORK
PR • WEBER SHANDWICK, NEW YORK
POST PRODUCTION • JUNGLE STUDIOS, LONDON / RED STUDIOS, LONDON / RED STUDIOS, LONDON
D01/017 • BRAZIL • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • THE PRINCESS AND THE CROWN BRAND • SUNSILK
PRODUCT • SEDA
ENTERED BY • SOKO, SAO PAULO
IDEA CREATION • SOKO, SAO PAULO
PRODUCTION • SAGAZ FILMES, SAO PAULO / LOUD PRODUCOES, SAO PAULO / BIG SYNC MUSIC, SAO PAULO / CASA DE VIDEO, SAO PAULO
PR • SOKO, SAO PAULO
POST PRODUCTION • SAGAZ FILMES, SAO PAULO / AUDIOMANIACOS, SAO PAULO
E04/047 • CANADA •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • 47
BRAND • CAFE JOYEUX
PRODUCT • DOWN SYNDROME AWARENESS
ENTERED BY • KLICK HEALTH, TORONTO
IDEA CREATION • KLICK HEALTH, TORONTO
PRODUCTION • ZOMBIE STUDIO, SAO PAULO / CANJA AUDIO CULTURE, CURITIBA
E04/078 • UNITED STATES •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • SHOT ON IPHONE / MIDNIGHT
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES / TBWA\MEDIA ARTS LAB, TOKYO
PRODUCTION • TEZUKA PRODUCTIONS, TOKYO / MYRIAGON STUDIO, SHIBUYA CITY / AOI PRO., TOKYO
MEDIA • OMD USA, LOS ANGELES / OMD, MINATOKU / OMD, SHANGHAI
PR • TBWA\MEDIA ARTS LAB, LOS ANGELES / PLATINUM, TOKYO
POST PRODUCTION • OLM DIGITAL, TOKYO / BLACK CAT WHITE CAT MUSIC, TOKYO / IMAGICA ENTERTAINMENT MEDIA SERVICES, TOKYO / DUB, TOKYO
E05/038 • UNITED STATES • USE OF HUMOUR
TITLE • TAIL ORCHESTRA
BRAND • PEDIGREE
PRODUCT • PEDIGREE DOGFOOD
ENTERED BY • BBDO NEW YORK
IDEA CREATION • BBDO NEW YORK
PRODUCTION • B-REEL FILMS, STOCKHOLM / THE FILM PLACE, BUCKINGHAM / SUPREME MUSIC, HAMBURG
MEDIA • ESSENCEMEDIACOM, NEW YORK
PR • WEBER SHANDWICK, WASHINGTON, DC
POST PRODUCTION • SUPREME MUSIC, HAMBURG / COLOR COLLECTIVE, NEW YORK / FINAL CUT, NEW YORK / MACHINE SOUND,
THE EVERYDAY TACTICIAN
XBOX
MCCANN, LONDON
UNITED KINGDOM
B06/012 • UNITED KINGDOM • LAUNCH/RELAUNCH
TITLE • THE EVERYDAY TACTICIAN
BRAND • XBOX
PRODUCT • XBOX GAME PASS
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON
MEDIA • TNT SPORTS, LONDON
PR • ASSEMBLY, LONDON
POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON
A01/029 • MEXICO •
AUDIO-VISUAL CONTENT
TITLE • THIS IS NOT A GAME BRAND • MOVISTAR
PRODUCT • MOVISTAR
ENTERED BY • VML, MEXICO CITY • IDEA CREATION • VML, MEXICO CITY •
PRODUCTION • LANDIA, MEXICO CITY
POST PRODUCTION • LANDIA, MEXICO CITY
E04/030 • ECUADOR • SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • GAMER LOAN
BRAND • BANCO DEL PAC√?FICO
PRODUCT • BANK LOAN
ENTERED BY • PARADAIS DDB, GUAYAQUIL
IDEA CREATION • PARADAIS DDB, GUAYAQUIL
B04/042 • ITALY •
BRAND INTEGRATION FOR GAMES
TITLE • THE GAMING FRIDGE
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN / LEPUB, SAO
PAULO
PRODUCTION • MONOGRID, FLORENCE
C01/026 • ECUADOR • COMMUNITY MANAGE/SOCIAL ENGAGEMENT
TITLE • GAMER LOAN
BRAND • BANCO DEL PAC√?FICO
PRODUCT • BANK LOAN
ENTERED BY • PARADAIS DDB, GUAYAQUIL
IDEA CREATION • PARADAIS DDB, GUAYAQUIL
D01/032 • UNITED KINGDOM • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • THE EVERYDAY TACTICIAN
BRAND • XBOX
PRODUCT • XBOX GAME PASS
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON
MEDIA • TNT SPORTS, LONDON
PR • ASSEMBLY, LONDON
POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON
E01/013 • UNITED KINGDOM • DIVERSITY & INCLUSION IN GAMING
TITLE • CODE MY CROWN BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
PRODUCTION • 11 DOLLAR BILL, CHICAGO / KODE MEDIA, LONDON
PR • EDELMAN, LONDON
E04/033 • UNITED KINGDOM • SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • DORITOS SILENT: THE WORLD’S FIRST AI AUGMENTED SNACK
BRAND • DORITOS/ PEPSICO
PRODUCT • DORITOS CRISPS
ENTERED BY • PEPSICO, READING
IDEA CREATION
• SIPS & BITES, LONDON
PRODUCTION • OB42, LONDON
MEDIA • OMD UK, LONDON
PR
• SPLENDID COMMUNICATIONS, LONDON
A01/003 • FINLAND •
AUDIO-VISUAL CONTENT
TITLE • STARR PARK CCTV
BRAND • BRAWL STARS
PRODUCT • BRAWL STARS
ENTERED BY • SUPERCELL, HELSINKI IDEA CREATION • SUPERCELL, HELSINKI
PRODUCTION • BUCK, LOS ANGELES / WILD, VIENNA / TWISTED MOUNTAIN ANIMATION, VANCOUVER / ANTFOOD, NEW YORK
A01/009 • JAPAN •
AUDIO-VISUAL CONTENT
TITLE
• PLAY HAS NO LIMITS FEAT. KING GNU
BRAND • PLAYSTATION
PRODUCT • PLAYSTATION
ENTERED BY • SIX INC, TOKYO IDEA CREATION • SIX INC, TOKYO PRODUCTION • GEEK PICTURES, TOKYO POST PRODUCTION • JITTO, TOKYO
B04/026 • DENMARK • BRAND INTEGRATION FOR GAMES
TITLE • LEGO FORTNITE
BRAND • THE LEGO GROUP
PRODUCT • LEGO FORTNITE
ENTERED BY • THE LEGO GROUP, BILLUND
IDEA CREATION • THE LEGO GROUP, BILLUND PRODUCTION • THE LEGO GROUP, BILLUND
MEDIA • THE LEGO GROUP, BILLUND PR • THE LEGO GROUP, BILLUND POST PRODUCTION • THE LEGO GROUP, BILLUND
B04/045 • GERMANY •
BRAND INTEGRATION FOR GAMES
TITLE • UNHIDE THE PRICE
BRAND • DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION
SERVICES GMBH
PRODUCT • FINANCE
ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG
C02/016 • UNITED STATES • INFLUENCER & CO-CREATION
TITLE • DIABLO ANTHEM
BRAND • DIABLO
PRODUCT • DIABLO IV
ENTERED BY • 72ANDSUNNY, LOS ANGELES
IDEA CREATION • 72ANDSUNNY, LOS ANGELES
PRODUCTION • DISSIDENCE, MAURECOURT POST PRODUCTION • WORK EDITORIAL, LOS ANGELES
E02/017 • ITALY • INNOVATION IN GAMING
TITLE • THE GAMING FRIDGE BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN / LEPUB, SAO PAULO PRODUCTION • MONOGRID, FLORENCE
E02/023 • UNITED KINGDOM • INNOVATION IN GAMING
TITLE • DORITOS SILENT: THE WORLD’S FIRST AI AUGMENTED SNACK
BRAND • DORITOS/ PEPSICO
PRODUCT • DORITOS CRISPS
ENTERED BY • PEPSICO, READING
IDEA CREATION • SIPS & BITES, LONDON
PRODUCTION • OB42, LONDON
MEDIA • OMD UK, LONDON
PR • SPLENDID COMMUNICATIONS, LONDON
ERRATA AT 88
DIAGEO / JOHNNIE WALKER
ALMAPBBDO, SAO PAULO
BRAZIL
June 17–20, 2024
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Cannes, France
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D02/058 • BRAZIL • PARTNERSHIPS WITH MUSIC TALENT
TITLE • ERRATA AT 88
BRAND • DIAGEO
PRODUCT • JOHNNIE WALKER
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • THE YOUTH, CURITIBA / CABARET, SAO PAULO / ALMAPBBDO, SAO PAULO
A02/029 • UNITED STATES •
INTEGRATION INTO MUSIC CONTENT
TITLE • CAN’T B BROKEN
BRAND • VERIZON
PRODUCT • VERIZON NETWORK
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION
• OGILVY, NEW YORK
PRODUCTION • MJZ, LOS ANGELES
POST PRODUCTION • CABIN, SANTA MONICA / SONIC UNION, NEW YORK / METHOD, NEW YORK / CO3, LOS ANGELES
A03/002 • SPAIN • USE OF ORIGINAL COMPOSITION
TITLE • OLIVEIRA DOS CEN ANOS
BRAND • REAL CLUB CELTA
PRODUCT • MUSIC
ENTERED BY • REAL CLUB CELTA, VIGO IDEA CREATION • VISIT LITTLE SPAIN, MADRID PRODUCTION • VISIT LITTLE SPAIN, MADRID
A01/007 • UNITED KINGDOM • EXCELLENCE IN MUSIC VIDEO
TITLE • ANTSLIVE ‘CUTLERY’
BRAND • ANTSLIVE
PRODUCT • ANTSLIVE
ENTERED BY • MOTHER, LONDON IDEA CREATION • MOTHER, LONDON
PRODUCTION • MOTHER, LONDON
POST PRODUCTION • MOTHER, LONDON
A03/039 • NETHERLANDS • USE OF ORIGINAL COMPOSITION
TITLE • PIECE OF ME
BRAND • KPN
PRODUCT • KPN
ENTERED BY • DENTSU CREATIVE, AMSTERDAM IDEA CREATION • DENTSU CREATIVE, AMSTERDAM
PRODUCTION • WEFILM CREATIVE AGENCY, AMSTERDAM / AMP AMSTERDAM MEDIA • MINDSHARE, AMSTERDAM
PR • HPB | HET PR BUREAU, AMSTERDAM POST PRODUCTION • CRABSALAD, AMSTERDAM
A04/030 • PERU • USE OF LICENSED/ADAPTED MUSIC
TITLE • CANCER BEFORE CANCER
BRAND • PERUVIAN CANCER FOUNDATION
PRODUCT • PONLE CORAZON
ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA
PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / REBECA, LIMA
C01/014 • BRAZIL • FAN ENGAGEMENT/COMMUNITY BUILDING
TITLE • THE FORBIDDEN GIFT SHOP
BRAND • MERCADO LIBRE
PRODUCT • RETAIL
ENTERED BY • GUT, SAO PAULO
IDEA CREATION • GUT, SAO PAULO
PRODUCTION • DLKTSN, SAO PAULO / SPACE
GORILLA, SAO PAULO / HEFTY, SAO PAULO
MEDIA • UM WORLDWIDE, SAO PAULO
PR • GUT, SAO PAULO
D02/066 • UNITED STATES •
PARTNERSHIPS WITH MUSIC TALENT
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
A01/002 • UNITED STATES •
EXCELLENCE IN MUSIC VIDEO
TITLE • CHRIS LAROCCA “LINGER”
BRAND • RED BULL RECORDS
PRODUCT • CHRIS LAROCCA
ENTERED BY • RED BULL RECORDS, LOS ANGELES
IDEA CREATION • KID. STUDIO, TORONTO
PRODUCTION • RED BULL RECORDS, LOS ANGELES / KID. STUDIO, TORONTO
A01/037 • UNITED STATES • EXCELLENCE IN MUSIC VIDEO
TITLE • TANTO
BRAND • CASSIE MARIN
PRODUCT • MUSIC VIDEO
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • SOMESUCH, LOS ANGELES
PRODUCTION • MYGOSH, ZURICH
A04/006 • UNITED STATES • USE OF LICENSED/ADAPTED MUSIC
TITLE • BLACK-OWNED FRIDAY 2023
BRAND • GOOGLE
PRODUCT • GOOGLE
ENTERED BY • GOOGLE, SAN JOSE
IDEA CREATION • GOOGLE, SAN JOSE / GOOGLE
BRAND STUDIO, SAN FRANCISCO
PRODUCTION • GOOGLE BRAND STUDIO, SAN FRANCISCO / SMUGGLER, LOS ANGELES / SAGE EAST, LOS ANGELES
MEDIA • GOOGLE, SAN JOSE
PR • GOOGLE, SAN JOSE
POST PRODUCTION • GOOGLE BRAND STUDIO, SAN FRANCISCO / SHAPE AND LIGHT, CALIFORNIA / CABIN, SANTA MONICA / WALKER, LOS ANGELES
D01/022 • SINGAPORE • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • VIDEO VINYL BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • OGILVY, SINGAPORE
IDEA CREATION • OGILVY, SINGAPORE
D02/030 • JAPAN • PARTNERSHIPS WITH MUSIC TALENT
TITLE • NO SMILES
BRAND • MCDONALD’S
PRODUCT • HIRING
ENTERED BY • TBWA\HAKUHODO, TOKYO
IDEA CREATION • TBWA\HAKUHODO, TOKYO
PRODUCTION • ROBOT COMMUNICATIONS, TOKYO
POST PRODUCTION • ROBOT COMMUNICATIONS, TOKYO
D02/055 • BRAZIL •
PARTNERSHIPS WITH MUSIC TALENT
TITLE • VW 70 YEARS CAMPAIGN
BRAND • VOLKSWAGEN
PRODUCT • VOLKSWAGEN
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • BOILER FILMS, SAO PAULO / RAW AUDIO, SAO PAULO
POST PRODUCTION • FLOW EFFECTS, SAO PAULO
E01/011 • • INDIA •
DIVERSITY & INCLUSION IN MUSIC
TITLE • SING TO REMEMBER
BRAND • COCA-COLA
PRODUCT • COKE STUDIO
ENTERED BY • VML, MUMBAI
IDEA CREATION • VML, MUMBAI
PRODUCTION • UNIVERSAL MUSIC INDIA, MUMBAI
MEDIA • ESSENCEMEDIACOM, DELHI
PR • PR PUNDIT, GURAGON
E01/019 • • BRAZIL •
DIVERSITY & INCLUSION IN MUSIC
TITLE • HUTUKARA
BRAND • SALGUEIRO & URIHI YANOMAMI
PRODUCT • THE YANOMAMI PEOPLE
ENTERED BY • ACADEMICOS DO SALGUEIRO, ANDARAI
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • ACADEMICOS DO SALGUEIRO, ANDARAI
MEDIA
• ACADEMICOS DO SALGUEIRO, ANDARAI
POST PRODUCTION • ACADEMICOS DO SALGUEIRO, ANDARAI
WOMEN’S FOOTBALL
ORANGE
MARCEL, PARIS
FRANCE
D01/049 • FRANCE • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • WOMEN’S FOOTBALL
BRAND • ORANGE
PRODUCT • CSR
ENTERED BY • MARCEL, PARIS
IDEA CREATION • MARCEL, PARIS
PRODUCTION • PRODIGIOUS, PARIS
A01/021 • UNITED STATES • FILM SERIES AND AUDIO
TITLE • WE ARE AYENDA
BRAND • WHATSAPP
PRODUCT • WHATSAPP
ENTERED BY
• CREATIVE X, PALO ALTO
IDEA CREATION • MODERN ARTS, LOS ANGELES / CREATIVE X, PALO ALTO
PRODUCTION • EVEN ODD , SAN FRANCISCO
A02/018 • UNITED STATES • BROADCAST/LIVE STREAMING
TITLE • LAP OF LEGENDS
BRAND • AB INBEV - MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION
• FCB NEW YORK
PRODUCTION • 456 STUDIOS, NEW YORK
MEDIA • STARCOM, CHICAGO
PR
• 3PM/WEBER SHANDWICK, NEW YORK POST PRODUCTION • THE MILL, NEW YORK
E01/049 • CANADA • DIVERSITY & INCLUSION IN SPORT
TITLE • RUNNER 321
BRAND • ADIDAS
PRODUCT • ADIDAS
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO PRODUCTION • SUNEEVA, TORONTO / 456 STUDIOS, TORONTO
PR
• CURRENT GLOBAL, LONDON
POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO / CITIZEN MUSIC, NEW YORK / CITIZEN MUSIC, NEW YORK
E04/001 • SPAIN •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • OLIVEIRA DOS CEN ANOS
BRAND • REAL CLUB CELTA
PRODUCT • MUSIC
ENTERED BY • REAL CLUB CELTA, VIGO
IDEA CREATION • VISIT LITTLE SPAIN, MADRID
PRODUCTION • VISIT LITTLE SPAIN, MADRID
A01/033 • UNITED STATES • FILM SERIES AND AUDIO
TITLE • WHAT THE FOOTBALL
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • ICONOCLAST, PARIS
POST PRODUCTION • STOREFRONT MUSIC, NEW YORK / KEVIN, LOS ANGELES / WHITEHOUSE POST, LONDON / TRAFIK, LOS ANGELES / WALKER, NEW YORK
B02/011 • UNITED STATES • METAVERSE, NEW REALITIES & TECH
TITLE • LAP OF LEGENDS
BRAND • AB INBEV - MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • 456 STUDIOS, NEW YORK
MEDIA • STARCOM, CHICAGO
PR • 3PM/WEBER SHANDWICK, NEW YORK
POST PRODUCTION • THE MILL, NEW YORK
C01/023 • BRAZIL •
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • AUDIENCE DELIVERY
BRAND • IFOOD
PRODUCT • IFOOD
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • LIVEMODE SERVICOS DIGITAISRUA BAMBINA, RIO DE JANEIRO
C01/047 • UNITED KINGDOM •
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • THE EVERYDAY TACTICIAN
BRAND • XBOX
PRODUCT • XBOX GAME PASS
ENTERED BY • MCCANN, LONDON
IDEA CREATION • MCCANN, LONDON
PRODUCTION • CRAFT, LONDON / CLOCKWORK, JOHANNESBURG / LOWKEY FILMS, LONDON / EXELL, LONDON
MEDIA • TNT SPORTS, LONDON
PR • ASSEMBLY, LONDON
POST PRODUCTION • CRAFT, LONDON / WAVE, LONDON
D02/038 • UNITED STATES • PARTNERSHIPS WITH SPORTS TALENT
TITLE • ALWAYS OPEN
BRAND • 7-ELEVEN
PRODUCT • 7-ELEVEN
ENTERED BY • DENTSU CREATIVE, NEW YORK
IDEA CREATION • DENTSU CREATIVE, NEW YORK
PR • EDIBLE, CHICAGO
E02/014 • UNITED STATES • INNOVATION IN SPORT
TITLE • AT&T 5G HELMET
BRAND • AT&T
PRODUCT • FOOTBALL HELMET
ENTERED BY • TRANSLATION, NEW YORK
IDEA CREATION • TRANSLATION, NEW YORK / AT AND T, DALLAS
PRODUCTION • LOVE SONG, LOS ANGELES / SQUAD47, BETHESDA / THE MAYDA CREATIVE CO, NEW YORK
POST PRODUCTION • CUT AND RUN, NEW YORK / COMPANY 3, NEW YORK / MATHEMATIC, LOS ANGELES / BARKING OWL, NEW YORK / BARKING OWL, NEW YORK
A04/026 • AUSTRALIA • BRAND STORYTELLING
TITLE • ‘TIL IT’S DONE
BRAND • FOOTBALL AUSTRALIA
PRODUCT • THE MATILDAS
ENTERED BY • OGILVY AUSTRALIA, MELBOURNE
IDEA CREATION • OGILVY AUSTRALIA, MELBOURNE
PRODUCTION • OGILVY AUSTRALIA, MELBOURNE
MEDIA • OGILVY AUSTRALIA, MELBOURNE
PR • OGILVY AUSTRALIA, MELBOURNE
A04/033 • UNITED STATES •
BRAND STORYTELLING
TITLE • WE ARE AYENDA
BRAND • WHATSAPP
PRODUCT • WHATSAPP
ENTERED BY • CREATIVE X, PALO ALTO
IDEA CREATION • MODERN ARTS, LOS ANGELES / CREATIVE X, PALO ALTO
PRODUCTION • EVEN ODD , SAN FRANCISCO
A04/049 • ARGENTINA • BRAND STORYTELLING
TITLE • LA ARGENTINA HOTEL
BRAND • TYC SPORTS
PRODUCT • TYC SPORTS
ENTERED BY • MERCADO MCCANN, BUENOS AIRES
IDEA CREATION • MERCADO MCCANN, BUENOS AIRES
POST PRODUCTION • VIRGEN, BUENOS AIRES
B01/008 • ARGENTINA • SPORTS LIVE EXPERIENCE
TITLE • LAY’S CHIP CAM
BRAND • PEPSICO PURCHASE
PRODUCT • LAY’S
ENTERED BY • SLAP GLOBAL, BUENOS AIRES
IDEA CREATION • SLAP GLOBAL, BUENOS AIRES
PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK
MEDIA • OMD USA, NEW YORK
PR • KETCHUM, NEW YORK
B01/016 • BRAZIL • SPORTS LIVE EXPERIENCE
TITLE • THE SWEAT SIDE OF SPONSORSHIP
BRAND • GATORADE
PRODUCT • GATORADE
ENTERED BY • ISLA REPUBLICA, SAO PAULO
IDEA CREATION • ISLA REPUBLICA, SAO PAULO
B01/031 • INDIA • SPORTS LIVE EXPERIENCE
TITLE • TURF FINDER
BRAND • GATORADE
PRODUCT • GATORADE
ENTERED BY • LEO BURNETT, MUMBAI
IDEA CREATION • LEO BURNETT, MUMBAI
PRODUCTION • OFFROAD FILMS, MUMBAI
C01/005 • CANADA • ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • COORS LIGHTS OUT
BRAND • COORS LIGHT
PRODUCT • COORS LIGHT
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • MT VERNON ENTERTAINMENT, LOS ANGELES
PR • ICF NEXT, NEW YORK
D01/041 • BRAZIL • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • IMAGINARY SQUADS
BRAND • ITAÚ UNIBANCO
PRODUCT • INSTITUCIONAL
ENTERED BY • GALERIA, SAO PAULO
IDEA CREATION • GALERIA, SAO PAULO
PRODUCTION • FRAME, SAO PAULO / CANJA
AUDIO CULTURE, CURITIBA / THE ACID TIMES, SAO PAULO
PR • GALERIA, SAO PAULO
POST PRODUCTION • FRAME, SAO PAULO
D01/085 • CANADA •
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • RUNNER 321
BRAND • ADIDAS
PRODUCT • ADIDAS
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • SUNEEVA, TORONTO / 456 STUDIOS, TORONTO
PR • CURRENT GLOBAL, LONDON
POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO
AUDIO, TORONTO / CITIZEN MUSIC, NEW YORK / CITIZEN MUSIC, NEW YORK
E05/019 • UNITED STATES •
USE OF HUMOUR
TITLE • THE TABLE READ
BRAND • NFL
PRODUCT
• NFL
ENTERED BY • 72ANDSUNNY, LOS ANGELES
IDEA CREATION
• 72ANDSUNNY, LOS ANGELES
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES
POST PRODUCTION • UNION EDITORIAL, LOS ANGELES / COMPANY 3, LOS ANGELES / LIME STUDIOS, LOS ANGELES
SIGHTWALKS
SOL CEMENT
CIRCUS GREY, LIMA PERU
D05/009 • PERU • WAYFINDING & SIGNAGE
TITLE • SIGHTWALKS
BRAND • SOL CEMENT
PRODUCT • SOL CEMENT
ENTERED BY • CIRCUS GREY, LIMA
IDEA CREATION • CIRCUS GREY, LIMA
PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA
MEDIA • APOYO COMUNICACION, LIMA
PR • LLYC, LIMA
POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA
A02/069 • UNITED STATES • REBRAND / REFRESH EXISTING BRAND
TITLE • MULLENLOWE GLOBAL REBRAND
BRAND • MULLENLOWE GLOBAL
PRODUCT • MULLENLOWE
ENTERED BY • MULLENLOWE U.S., NEW YORK
IDEA CREATION • MULLENLOWE U.S., NEW YORK
PR
• MULLENLOWE U.S., NEW YORK
A03/013 • GERMANY • DESIGN-DRIVEN EFFECTIVENESS
TITLE • 855-HOW-TO-QUIT-(OPIOIDS)
BRAND
• ANZEN HEALTH
PRODUCT • HEALTHCARE
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • JOJX, LOS ANGELES
MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK
PR • TULOM, SAO PAULO
POST PRODUCTION • JAMM, LOS ANGELES
B03/007 • FRANCE • PROMOTIONAL ITEM DESIGN
TITLE • UMBRELLA SPECIES
BRAND • WWF
PRODUCT • UMBRELLA SPECIES
ENTERED BY • TBWA\PARIS
IDEA CREATION • TBWA\PARIS
PRODUCTION • \ELSE, PARIS
MEDIA • OMD, PARIS
B05/026 • BRAZIL • BOOKS
TITLE • BLACK LIGHTS
BRAND • BRADESCO SEGUROS & GOMA/
EMPREGUE AFRO & MUSEU AFRO-UFBA
PRODUCT • BLACK LIGHTS
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • ALMAPBBDO, SAO PAULO / DIALETO STUDIO, SAO PAULO / RAW AUDIO, SAO PAULO
C03/013 • SPAIN •
UX, UI & JOURNEY DESIGN
TITLE • SAMSUNG IMPULSE
BRAND • SAMSUNG
PRODUCT • SAMSUNG GALAXY WATCH6 ENTERED BY • CHEIL WORLDWIDE, MADRID
IDEA CREATION • CHEIL WORLDWIDE, MADRID PRODUCTION • CHEIL WORLDWIDE, MADRID
MEDIA • CHEIL WORLDWIDE, MADRID
POST PRODUCTION • CHEIL WORLDWIDE, MADRID
A01/034 • BRAZIL •
CREATION OF A NEW BRAND IDENTITY
TITLE • ATACAMA FASHION WEEK
BRAND • DESIERTO VESTIDO & FASHION
REVOLUTION
PRODUCT • ENVIRONMENTAL STATEMENT
ENTERED BY • ARTPLAN, SÃO PAULO
IDEA CREATION • ARTPLAN, SÃO PAULO
PRODUCTION • SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO / MAURICIO
NAHAS ESTUDIO FOTOGRAFICO, SAO PAULO / CURIOSISM, SAO PAULO
PR • APPROACH COMUNICACAO INTEGRADA, RIO DE JANEIRO
POST PRODUCTION • GOOD IMAGE, SAO PAULO / IPRODUCE, SAO PAULO / P+E GALERIA DIGITAL, SÃO PAULO / NEXT COMUNICACAO, RIO DE JANEIRO
A03/021 • COLOMBIA • DESIGN-DRIVEN EFFECTIVENESS
TITLE • IMAGINE WITH PETACOS
BRAND • POKER BEER
PRODUCT • POKER BEER
ENTERED BY • BUENTIPO ANCHOR, BOGOTA
IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • BUENTIPO ANCHOR, BOGOTA
B03/012 • TAIWAN • PROMOTIONAL ITEM DESIGN
TITLE • PAPER ORGANS
BRAND • TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER
PRODUCT • PAPER ORGANS
ENTERED BY • LEO BURNETT, TAIPEI
IDEA CREATION • LEO BURNETT, TAIPEI
MEDIA • STARCOM, TAIPEI CITY / ZENITH, TAIPEI
PR • MSL, TAIPEI
B04/007 • CANADA • PUBLICATIONS & EDITORIAL DESIGN
TITLE • PRIDE UNRAVELLED
BRAND • EGALE CANADA
PRODUCT • EGALE CANADA
ENTERED BY • VML CANADA, TORONTO
IDEA CREATION • VML CANADA, TORONTO
POST PRODUCTION • ROOSTER POST PRODUCTION, TORONTO / FORT YORK VFX, TORONTO / ALTER EGO, TORONTO
B04/010 • GERMANY •
PUBLICATIONS & EDITORIAL DESIGN
TITLE • THE 100TH EDITION
BRAND • FRANKFURTER ALLGEMEINE ZEITUNG
PRODUCT • FRANKFURTER ALLGEMEINE ZEITUNG
ENTERED BY • SCHOLZ & FRIENDS, BERLIN
IDEA CREATION • SCHOLZ & FRIENDS, BERLIN
PRODUCTION • SCHOLZ & FRIENDS, BERLIN
PR • SCHOLZ & FRIENDS, BERLIN
POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN
B06/026 • UNITED STATES •
DATA VISUALISATION
TITLE • LISTENING TO THE EARTH
BRAND • PLANETARY GUARDIANS
PRODUCT • NON-PROFIT ORGANIZATION
ENTERED BY • AKQA BLOOM, MIAMI
IDEA CREATION • AKQA BLOOM, MIAMI
PRODUCTION • GROBA STUDIO, N/A / DA HOUSE AUDIO, LOS ANGELES
B08/045 • UNITED STATES • SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • THE BLACK GRAMMY BRAND • THE GRAMMY AWARDS
PRODUCT • THE GRAMMY AWARDS
ENTERED BY • TBWA\CHIAT\DAY, LOS ANGELES
IDEA CREATION • TBWA\CHIAT\DAY, LOS ANGELES
PR • THE RECORDING ACADEMY, SANTA MONICA
B08/058 • UNITED KINGDOM •
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A BRAND • V&A
PRODUCT • V&A
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • ADAM&EVESTUDIOS, LONDON
MEDIA • PHD, LONDON
PR • HOPE AND GLORY, LONDON
THE CARBON FOOTPRINT OF THE PRINT EDITION OF THE LIONS DAILY NEWS ENDS WHEN IT ARRIVES IN CANNES
If one person or 100 people read your printed copy of the Lions Daily News, postdelivery emissions remain at zero. That is not the case if you read it on a phone or tablet
The print and paper industry is one of the lowest industrial greenhouse gas emitters in Europe, accounting for just 0.8% of emissions (European Environment Agency)
The Lions Daily News is printed on responsibly sourced, 100% recyclable paper. If you don’t keep hold of your copy, please make sure it can be recycled
Our printing partner, Riccobono, holds the ‘gold standard’ in environmental certification, being both ISO9001 (1999) and ISO14001 (2012) accredited
Riccobono also holds the French Imprim’Vert certificate, which covers responsible disposal or recycling of waste materials and the non-use of toxic chemicals
All inks used are certified to be of vegetable origin
No chemicals are used in the processing of the printing plates, only water – and after use they are recycled to be used in other industries
We will continue in our efforts to minimise the impact of your Lions Daily News on the environment
PUBLISHER, LIONS DAILY NEWS
BOUTIQUE MEDIA INTERNATIONAL LTD.
C01/003 • UNITED KINGDOM • DIGITAL DESIGN
TITLE • LUSION
BRAND • LUSION
PRODUCT • LUSION
ENTERED BY • LUSION , BRISTOL
IDEA CREATION • LUSION , BRISTOL
PRODUCTION • LUSION , BRISTOL
MEDIA • LUSION , BRISTOL
PR • LUSION , BRISTOL
POST PRODUCTION • LUSION , BRISTOL
C01/005 • JAPAN • DIGITAL DESIGN
TITLE • DAYS OF HIRAYAMA PERFECT DAYS
OFFICIAL SITE
BRAND • PERFECT DAYS
PRODUCT • PERFECT DAYS OFFICIAL MOVIE SITE
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • MOUNT INC, TOKYO / BITTERS
END, TOKYO / SPOON, TOKYO
MEDIA
• DENTSU INC., TOKYO
PR
• DENTSU INC., TOKYO
F04/002 • MEXICO • MEDICAL PRODUCTS
TITLE • ARA
BRAND • STRAP TECH
PRODUCT • ARA
ENTERED BY • BRANDS&PEOPLE, SAN PEDRO
GARZA GARCIA
IDEA CREATION • BRANDS&PEOPLE, SAN PEDRO
GARZA GARCIA / STRAP TECH, AUSTIN
PR • DOUBLE E, MIAMI
A02/045 • UNITED STATES • REBRAND / REFRESH EXISTING BRAND
TITLE • TOLEDO MUSEUM OF ART
BRAND • TOLEDO MUSEUM OF ART
PRODUCT • TOLEDO MUSEUM OF ART
ENTERED BY • LAFAYETTE AMERICAN, DETROIT
IDEA CREATION • LAFAYETTE AMERICAN, DETROIT / SEMI:FORMAL, FERNDALE
A02/094 • ICELAND • REBRAND / REFRESH EXISTING BRAND
TITLE • NEW GEN ENERGY
BRAND • OLGERDIN
PRODUCT • EGILS ORKA
ENTERED BY • BRANDENBURG, REYKJAVIK
IDEA CREATION • BRANDENBURG, REYKJAVIK
B01/051 • FRANCE • POSTERS
TITLE • NURSES
BRAND • MUSÉE DE LA GRANDE GUERRE
PRODUCT • MUSÉE DE LA GRANDE GUERRE
ENTERED BY • DDB PARIS
IDEA CREATION • DDB PARIS
B01/062 • MEXICO • POSTERS
TITLE • THE TWO FACES BRAND • ALEXIA ORTIZ
PRODUCT • BOOKS
ENTERED BY • BBDO MEXICO, MEXICO CITY
IDEA CREATION • BBDO MEXICO, MEXICO CITY
B03/061 • COLOMBIA •
PROMOTIONAL ITEM DESIGN
TITLE • IMAGINE WITH PETACOS
BRAND • POKER BEER
PRODUCT • POKER BEER
ENTERED BY • BUENTIPO ANCHOR, BOGOTA
IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • BUENTIPO ANCHOR, BOGOTA
B05/003 • CANADA •
BOOKS
TITLE • THE FAMILY COOKVAULT
BRAND • IGA (SOBEY’S)
PRODUCT • COOKBOOK
ENTERED BY • SID LEE, MONTREAL
IDEA CREATION • SID LEE, MONTREAL
PRODUCTION • SID LEE, MONTREAL
POST PRODUCTION • SID LEE, MONTREAL / CIRCONFLEX, MONTREAL / TONIC DNA, MONTREAL
B06/024 • BRAZIL • DATA VISUALISATION
TITLE • BLOOD AID
BRAND • DASA INTEGRATED HEALTH SYSTEM
PRODUCT • DASA HEALTH DIAGNOSTICS
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
B08/012 • AUSTRALIA •
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • THE CARDBOARD CAKE
BRAND • WHOLEGREEN BAKERY
PRODUCT • THE CARDBOARD CAKE
ENTERED BY • THE HALLWAY, SYDNEY
IDEA CREATION • THE HALLWAY, SYDNEY
PRODUCTION • THE HALLWAY, SYDNEY
PR • THE HALLWAY, SYDNEY
C01/018 • GERMANY •
DIGITAL DESIGN
TITLE • 855-HOW-TO-QUIT-(OPIOIDS)
BRAND • ANZEN HEALTH
PRODUCT • HEALTHCARE
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • JOJX, LOS ANGELES
MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS NORTH AMERICA, NEW YORK
PR • TULOM, SAO PAULO
POST PRODUCTION • JAMM, LOS ANGELES
D01/006 • GERMANY • RETAIL ENVIRONMENT & EXP DESIGN
TITLE • IWC INGENIEUR. FORM UND TECHNIK. BRAND • IWC SCHAFFHAUSEN
PRODUCT • IWC INGENIEUR
ENTERED BY • SCHOLZ & FRIENDS, BERLIN
IDEA CREATION • SCHOLZ & FRIENDS, BERLIN
PRODUCTION • MCQUEEN FILMS, ZURICH
D04/040 • PERU •
SPATIAL & SCULPTURAL EXHIB & EXP
TITLE • SIGHTWALKS
BRAND • SOL CEMENT
PRODUCT • SOL CEMENT
ENTERED BY • CIRCUS GREY, LIMA
IDEA CREATION • CIRCUS GREY, LIMA
PRODUCTION • DINAMO, LIMA / REBECA, LIMA / CANICA FILMS, LIMA / PUNTOAPARTE, LIMA
MEDIA • APOYO COMUNICACION, LIMA
PR • LLYC, LIMA
POST PRODUCTION • AGOSTO MUSIC AND SOUND CRAFT, LIMA / NATIVO POST, LIMA
E06/011 • CROATIA •
SPECIAL EDITIONS & PROMO PACKAGING
TITLE • IT’S TIME FOR YOUR TIME
BRAND • FRANC ARMAN WINES
PRODUCT • TERAN BARRIQUE WINE
ENTERED BY • STUDIO TUMPIC PRENC, ROVINJ IDEA CREATION • STUDIO TUMPIC PRENC, ROVINJ
E06/028 • JAPAN •
SPECIAL EDITIONS & PROMO PACKAGING
TITLE • EDIBLE LITERATURE
BRAND • KAMEYA YOSHINAGA
PRODUCT • BUNGASHI (JAPANESE CONFECTIONERY)
ENTERED BY • VML OGILVY JAPAN, TOKYO
IDEA CREATION • VML OGILVY JAPAN, TOKYO
E06/047 • SINGAPORE •
SPECIAL EDITIONS & PROMO PACKAGING
TITLE • VIDEO VINYL
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • OGILVY, SINGAPORE
IDEA CREATION • OGILVY, SINGAPORE
SPREADBEATS SPOTIFY
FCB
D03/022
• UNITED STATES •
TECH ACHIEVEMENT IN DIGITAL CRAFT
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
A03/036
• UNITED STATES •
MOTION GRAPHICS DESIGN & ANIMATION
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
C02/021
• UNITED STATES •
REAL-TIME USAGE & TARGETING
TITLE • LAP OF LEGENDS
BRAND • AB INBEV - MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • 456 STUDIOS, NEW YORK
MEDIA • STARCOM, CHICAGO
PR
• 3PM/WEBER SHANDWICK, NEW YORK
POST PRODUCTION • THE MILL, NEW YORK
C05/045 • GERMANY •
AI STORYTELLING
TITLE • WITHOUT CONSENT - A MESSAGE FROM ELLA
BRAND • DEUTSCHE TELEKOM
PRODUCT • DEUTSCHE TELEKOM
ENTERED BY • ADAM&EVE, BERLIN
IDEA CREATION • ADAM&EVE, BERLIN
PRODUCTION • TEMPOMEDIA, BERLIN
MEDIA • MINDSHARE, FRANKFURT / EMETRIQ, HAMBURG
PR • SCHRODER+SCHOMBS PR, BERLIN
SILVER LION
A03/025 • CANADA • MOTION GRAPHICS DESIGN & ANIMATION
TITLE • 47
BRAND • CAFÉ JOYEUX
PRODUCT • DOWN SYNDROME AWARENESS
ENTERED BY • KLICK HEALTH, TORONTO IDEA CREATION • KLICK HEALTH, TORONTO PRODUCTION • ZOMBIE STUDIO, SAO PAULO / CANJA AUDIO CULTURE, CURITIBA
A06/008 • UNITED STATES • UX & JOURNEY DESIGN
TITLE • VISIONOS
BRAND • APPLE, INC.
PRODUCT • VISIONPRO
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO PRODUCTION • APPLE, CUPERTINO
B02/013 • NETHERLANDS •
REAL-TIME CONTEXTUAL CONTENT
TITLE • KIKI, VIRTUAL HUMAN INTERPRETER
BRAND • NHK ENTERPRISES & NHK GLOBAL
MEDIA SERVICES
PRODUCT • WEB PLATFORM
ENTERED BY • MEDIA.MONKS, HILVERSUM
IDEA CREATION • MEDIA.MONKS, HILVERSUM
PRODUCTION • MEDIA.MONKS, HILVERSUM
PR • MEDIA.MONKS, HILVERSUM
POST PRODUCTION • MEDIA.MONKS, HILVERSUM
C02/006 • GERMANY •
REAL-TIME USAGE & TARGETING
TITLE • OPEN TO DIVERSITY - CLOSED TO EXCLUSION “THE MOST INCLUSIVE CHRISTMAS ADDRESS”
BRAND • OPEN TO DIVERSITY - CLOSED TO EXCLUSION
PRODUCT • CHRISTMAS ADDRESS FRANKWALTER STEINMEIER
ENTERED BY • JUNG VON MATT AG, HAMBURG
IDEA CREATION • JUNG VON MATT AG, HAMBURG
PRODUCTION • JUNG VON MATT AG, HAMBURG
D03/023 • UNITED STATES • TECH ACHIEVEMENT IN DIGITAL CRAFT
TITLE • LAP OF LEGENDS
BRAND • AB INBEV - MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION
PRODUCTION
• FCB NEW YORK
• 456 STUDIOS, NEW YORK
MEDIA • STARCOM, CHICAGO
PR • 3PM/WEBER SHANDWICK, NEW YORK
POST PRODUCTION • THE MILL, NEW YORK
D04/032 • UNITED STATES • METAVERSE, NEW REALITIES & TECH
TITLE • DRIVING WHILE BLACK
BRAND • COURAGEOUS CONVERSATION
GLOBAL FOUNDATION
PRODUCT • COURAGEOUS CONVERSATION GLOBAL FOUNDATION
ENTERED BY • GOODBY SILVERSTEIN AND PARTNERS, SAN FRANCISCO
IDEA CREATION • GOODBY SILVERSTEIN AND PARTNERS, SAN FRANCISCO / CRITICAL MASS, CALGARY
PRODUCTION • CRITICAL MASS, CALGARY / ELEVEL, SAN FRANCISCO
POST PRODUCTION • THE MILL, LOS ANGELES
A01/006 • UNITED STATES • DIGITAL ILLUSTRATION & IMAGE DESIGN
TITLE • MULLENLOWE GLOBAL REBRAND
BRAND • MULLENLOWE GLOBAL
PRODUCT • MULLENLOWE
ENTERED BY • MULLENLOWE U.S., NEW YORK
IDEA CREATION • MULLENLOWE U.S., NEW YORK
PR • MULLENLOWE U.S., NEW YORK
A02/017 • UNITED STATES •
VIDEO/MOVING IMAGE
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY ADVERTISING
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO
COLLECTIVE, LONDON
POST PRODUCTION • COLOSSAL, CURITIBA
A03/003 • UNITED KINGDOM • MOTION GRAPHICS DESIGN & ANIMATION
TITLE • LUSION
BRAND • LUSION
PRODUCT • LUSION
ENTERED BY • LUSION , BRISTOL
IDEA CREATION • LUSION , BRISTOL
PRODUCTION • LUSION , BRISTOL
MEDIA • LUSION , BRISTOL
PR • LUSION , BRISTOL
POST PRODUCTION • LUSION , BRISTOL
A06/003 • JAPAN •
UX & JOURNEY DESIGN
TITLE • DAYS OF HIRAYAMA PERFECT DAYS
OFFICIAL SITE
BRAND • PERFECT DAYS
PRODUCT • PERFECT DAYS OFFICIAL MOVIE SITE
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • MOUNT INC, TOKYO / BITTERS END, TOKYO / SPOON, TOKYO
MEDIA
• DENTSU INC., TOKYO
PR
• DENTSU INC., TOKYO
B02/018 • UNITED STATES • REAL-TIME CONTEXTUAL CONTENT
TITLE • BANNED BOOK CLUB
BRAND • DIGITAL PUBLIC LIBRARY OF AMERICA
PRODUCT • DIGITAL PUBLIC LIBRARY OF AMERICA
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • 456 STUDIOS, CHICAGO
MEDIA • FCB CHICAGO
PR • CURRENT GLOBAL, CHICAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO
B03/029 • UNITED KINGDOM • PERSONALISED STORYTELLING & EXP
TITLE • CODE MY CROWN
BRAND
• DOVE
PRODUCT • DOVE
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
PRODUCTION • 11 DOLLAR BILL, CHICAGO / KODE MEDIA, LONDON
PR
• EDELMAN, LONDON
C03/017 • PORTUGAL • DATA VISUALISATION
TITLE • THE ENDANGERED TYPEFACE
BRAND • ANF|WWF & JARDIM ZOOLÓGICO DE LISBOA
PRODUCT • THE ENDANGERED TYPEFACE
ENTERED BY • BAR OGILVY, LISBON
IDEA CREATION
• BAR OGILVY, LISBON
PRODUCTION • JUNGLE CORNER
PRODUCTION COMPANY, LINDA-A-VELHA / ESTRELA DE ALCANTARA, LISBON
MEDIA • BAR OGILVY, LISBON
PR
• BAR OGILVY, LISBON / BCW, LISBON
POST PRODUCTION • JUNGLE CORNER
PRODUCTION COMPANY, LINDA-A-VELHA
D01/038 • UNITED STATES • INNOVATIVE USE OF TECHNOLOGY
TITLE • THE SHOTLINE
BRAND • CHANGE THE REF & MARCH FOR OUR LIVES
•
PRODUCT • THE SHOTLINE
ENTERED BY • MULLENLOWE U.S., BOSTON
IDEA CREATION • MULLENLOWE U.S., BOSTON
PRODUCTION • EDISEN, NEW YORK
MEDIA • MEDIAHUB, NEW YORK
PR
• MULLENLOWE U.S., BOSTON
POST PRODUCTION • YETI PRODUCTIONS, BOSTON
HEIMAT\TBWA, BERLIN
A04/012 • GERMANY •
PRODUCTION DESIGN/ART DIRECTION
TITLE • THE SQUARE METER
BRAND • HORNBACH D.I.Y./ HOME IMPROVEMENT SUPERSTORES
PRODUCT • HORNBACH
ENTERED BY • HEIMAT\TBWA, BERLIN
IDEA CREATION • HEIMAT\TBWA, BERLIN
PRODUCTION • TONY PETERSEN FILM, BERLIN / REVOLVER, SYDNEY
MEDIA
• MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS GERMANY, MUNICH
POST PRODUCTION • COMPANY 3, LONDON / THE QUARRY, LONDON / KATALYST BERLIN CREATIVE SERVICES
A01/018 • GERMANY • DIRECTION
TITLE • THE SQUARE METER
BRAND • HORNBACH D.I.Y./ HOME IMPROVEMENT SUPERSTORES
PRODUCT • HORNBACH
ENTERED BY • HEIMAT\TBWA, BERLIN
IDEA CREATION • HEIMAT\TBWA, BERLIN
PRODUCTION • TONY PETERSEN FILM, BERLIN / REVOLVER, SYDNEY
MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS GERMANY, MUNICH
POST PRODUCTION • COMPANY 3, LONDON / THE QUARRY, LONDON / KATALYST BERLIN CREATIVE SERVICES
A01/043 • FRANCE • DIRECTION
TITLE • MADLY/ THE POEM - THE BLAZE BRAND • THE BLAZE
PRODUCT • MUSIC VIDEO
ENTERED BY • ICONOCLAST, PARIS IDEA CREATION • ICONOCLAST, PARIS PRODUCTION • ICONOCLAST, PARIS
A05/023 • FRANCE • CINEMATOGRAPHY
TITLE • MADLY/ THE POEM - THE BLAZE BRAND • THE BLAZE
PRODUCT • MUSIC VIDEO
ENTERED BY • ICONOCLAST, PARIS
IDEA CREATION • ICONOCLAST, PARIS PRODUCTION • ICONOCLAST, PARIS
A06/005 • SPAIN • USE OF ORIGINAL MUSIC
TITLE • OLIVEIRA DOS CEN ANOS
BRAND • REAL CLUB CELTA
PRODUCT • MUSIC
ENTERED BY • REAL CLUB CELTA, VIGO
IDEA CREATION • VISIT LITTLE SPAIN, MADRID
PRODUCTION
• VISIT LITTLE SPAIN, MADRID
A08/009 • GERMANY •
ACHIEVEMENT IN PRODUCTION
TITLE • THE SQUARE METER
BRAND • HORNBACH D.I.Y./ HOME
IMPROVEMENT SUPERSTORES
PRODUCT • HORNBACH
ENTERED BY • HEIMAT\TBWA, BERLIN
IDEA CREATION • HEIMAT\TBWA, BERLIN
PRODUCTION
• TONY PETERSEN FILM, BERLIN / REVOLVER, SYDNEY
MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS GERMANY, MUNICH
POST PRODUCTION • COMPANY 3, LONDON / THE QUARRY, LONDON / KATALYST BERLIN CREATIVE SERVICES
A08/027 • UNITED KINGDOM •
ACHIEVEMENT IN PRODUCTION
TITLE • C4 IDENTS 2023
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • TIME BASED ARTS, LONDON
IDEA CREATION • 4CREATIVE, LONDON / ART PRACTICE, LONDON
PRODUCTION • ART PRACTICE, LONDON
POST PRODUCTION • TIME BASED ARTS, LONDON / STRING AND TINS, LONDON
B04/027 • BRAZIL • ANIMATION
TITLE • ASHE VERSUS BRAND • MODERNA, INC.
PRODUCT • MODERNA, INC.
ENTERED BY • THE YOUTH, CURITIBA
IDEA CREATION • TBWA\HEALTH COLLECTIVE, NEW YORK
PRODUCTION • THE YOUTH, CURITIBA / SATELITE AUDIO, SAO PAULO
POST PRODUCTION • COLOSSAL, CURITIBA
A01/003 • BELGIUM • DIRECTION
TITLE • FILM FEST GENT 2023
BRAND • FILM FEST GENT
PRODUCT • FILM FEST GENT 2023
ENTERED BY • CZAR, BRUSSELS
IDEA CREATION • CZAR, BRUSSELS
PRODUCTION • CZAR, BRUSSELS
POST PRODUCTION • CZAR, BRUSSELS
A01/198 • UNITED STATES • DIRECTION
TITLE • THE UNDERDOGS: SWIPED MAC BRAND • APPLE
PRODUCT • APPLE SECURITY FEATURES
ENTERED BY • SMUGGLER, LOS ANGELES
IDEA CREATION • APPLE, SAN JOSE
PRODUCTION • SMUGGLER, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, LOS ANGELES
A02/020 • UNITED STATES • SCRIPT
TITLE • ALBUM COVER (LONGFORM)
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • APPLE, SAN JOSE
IDEA CREATION • APPLE, SAN JOSE
PRODUCTION • O POSITIVE, NEW YORK
POST PRODUCTION • PARIAH CREATIVE, SANTA MONICA
A02/045 • UNITED STATES • SCRIPT
TITLE • MUSEUM-WORTHY
BRAND • AICP
PRODUCT • AICP AWARDS
ENTERED BY • O POSITIVE, SANTA MONICA
IDEA CREATION • BBDO NEW YORK
PRODUCTION • O POSITIVE, SANTA MONICA
A03/024 • UNITED STATES • CASTING
TITLE • ALBUM COVER (LONGFORM)
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • APPLE, SAN JOSE
IDEA CREATION • APPLE, SAN JOSE
PRODUCTION • O POSITIVE, NEW YORK
POST PRODUCTION • PARIAH CREATIVE, SANTA MONICA
A03/034 • UNITED STATES • CASTING
TITLE • ANOTHER BIRTHDAY BRAND • APPLE
PRODUCT • APPLE WATCH AND IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • SANCTUARY CONTENT, LOS ANGELES
MEDIA • OMD USA, LOS ANGELES
POST PRODUCTION • FINAL CUT, LONDON / TRAFIK, LOS ANGELES / FORMOSA, SANTA MONICA
A05/011 • GERMANY • CINEMATOGRAPHY
TITLE • THE SQUARE METER
BRAND • HORNBACH D.I.Y./ HOME IMPROVEMENT SUPERSTORES
PRODUCT • HORNBACH
ENTERED BY • HEIMAT\TBWA, BERLIN
IDEA CREATION • HEIMAT\TBWA, BERLIN
PRODUCTION • TONY PETERSEN FILM, BERLIN / REVOLVER, SYDNEY
MEDIA • MEDIAPLUS GERMANY, MUNICH / MEDIAPLUS GERMANY, MUNICH
POST PRODUCTION • COMPANY 3, LONDON / THE QUARRY, LONDON / KATALYST BERLIN
CREATIVE SERVICES
A05/107 • SPAIN • CINEMATOGRAPHY
TITLE • FIND YOUR SUMMER
BRAND • MAGNUM
PRODUCT • MAGNUM ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID PRODUCTION • MJZ, LOS ANGELES
MEDIA • MINDSHARE, LONDON
POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON
A06/039 • AUSTRALIA • USE OF ORIGINAL MUSIC
TITLE • PLAY IT SAFE
BRAND • SYDNEY OPERA HOUSE
PRODUCT • SYDNEY OPERA HOUSE
ENTERED BY • THE MONKEYS, PART OF ACCENTURE SONG, SYDNEY
IDEA CREATION • THE MONKEYS, PART OF ACCENTURE SONG, SYDNEY
PRODUCTION • REVOLVER, SYDNEY
POST PRODUCTION • ARC EDIT, SYDNEY / TURNING STUDIOS, SYDNEY / MASSIVEMUSIC, SYDNEY
A07/012 • UNITED STATES • USE OF LICENSED/ADAPTED MUSIC
TITLE • RELAX: TRACTOR
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • APPLE, SAN JOSE
IDEA CREATION • APPLE, SAN JOSE / APPLE, SAN JOSE
PRODUCTION • STINK FILMS, LOS ANGELES / APPLE, SAN JOSE
A07/119 • UNITED KINGDOM •
USE OF LICENSED/ADAPTED MUSIC
TITLE • A LIFE IN SOUND
BRAND • SIRIUSXM
PRODUCT • ENTERTAINMENT
ENTERED BY • UNCOMMON, LONDON
IDEA CREATION • UNCOMMON, LONDON
PRODUCTION • SOMESUCH, LONDON
B01/011 • INDIA • EDITING
TITLE • JINDAL STEEL- THE STEEL OF INDIA BRAND • JINDAL STEEL AND POWER
PRODUCT • JINDAL STEEL
ENTERED BY • EARLY MAN FILM PVT LTD, MUMBAI IDEA CREATION • KONDURKAR STUDIO, DELHI
PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI
POST PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI
B01/071 • CANADA • EDITING
TITLE • KRUGER - LOVE IS MESSY
BRAND • KRUGER
PRODUCT • KRUGER
ENTERED BY • NIMIOPERE, TORONTO
IDEA CREATION • BROKEN HEART LOVE AFFAIR, TORONTO
PRODUCTION • SCOUTS HONOUR, TORONTO
POST PRODUCTION • NIMIOPERE, TORONTO
B01/088 • THAILAND • EDITING
TITLE • THE BOXER
BRAND • COLGATE
PRODUCT • COLGATE
ENTERED BY • SOHO SQUARE BANGKOK
IDEA CREATION • SOHO SQUARE BANGKOK
PRODUCTION • HOGARTH WORLDWIDE, BANGKOK / UNDERDOC FILM, BANGKOK
MEDIA • WAVEMAKER, BANGKOK
POST PRODUCTION • BASE CAMP PA, BANGKOK / MELLOW TUNES, BANGKOK
B03/001 • UNITED KINGDOM • SOUND DESIGN
TITLE • CHANNEL 4 IDENTS
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4 IDENTS
ENTERED BY • STRING AND TINS, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • ART PRACTICE, LONDON / LOVE
SONG, LONDON / OPTICAL ARTS, LONDON / THE LINE ANIMATION, LONDON
POST PRODUCTION • STRING AND TINS, LONDON / TIME BASED ARTS, LONDON
B05/028 • UNITED KINGDOM •
VISUAL EFFECTS
TITLE • C4 IDENTS 2023
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • TIME BASED ARTS, LONDON
IDEA CREATION • 4CREATIVE, LONDON / ART PRACTICE, LONDON
PRODUCTION • ART PRACTICE, LONDON
POST PRODUCTION • TIME BASED ARTS, LONDON / STRING AND TINS, LONDON
A01/014 • ITALY • DIRECTION
TITLE • ASSUME THAT I CAN BRAND • COORDOWN
PRODUCT • COORDOWN
ENTERED BY • INDIANA PRODUCTION COMPANY, MILAN
IDEA CREATION • SMALL, NEW YORK
PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN
A01/032 • INDIA • DIRECTION
TITLE • JINDAL STEEL- THE STEEL OF INDIA BRAND • JINDAL STEEL AND POWER
PRODUCT • JINDAL STEEL
ENTERED BY • EARLY MAN FILM PVT LTD, MUMBAI
IDEA CREATION • KONDURKAR STUDIO, DELHI
PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI
POST PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI
A01/121 • UNITED KINGDOM • DIRECTION
TITLE • C4 IDENTS 2023
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • TIME BASED ARTS, LONDON IDEA CREATION • 4CREATIVE, LONDON / ART PRACTICE, LONDON
PRODUCTION • ART PRACTICE, LONDON
POST PRODUCTION • TIME BASED ARTS, LONDON / STRING AND TINS, LONDON
A01/249 • UNITED STATES • DIRECTION
TITLE • A LIFE IN SOUND
BRAND • SIRIUS XM
PRODUCT • MUSIC STREAMING
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • UNCOMMON CREATIVE
STUDIO, NEW YORK
PRODUCTION • SOMESUCH, LOS ANGELES
A01/252 • UNITED STATES • DIRECTION
TITLE • RESPECT
BRAND • RSPCA
PRODUCT • ANIMAL WELFARE CHARITY
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • AMV BBDO, LONDON PRODUCTION • SOMESUCH, LOS ANGELES
A02/033 • UNITED STATES • SCRIPT
TITLE • WAITING ROOM
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • MJZ, LOS ANGELES
MEDIA • OMD USA, LOS ANGELES
POST PRODUCTION • EXILE, SANTA MONICA / TRAFIK, LOS ANGELES
A02/119 • UNITED STATES • SCRIPT
TITLE • FUZZY FEELINGS
BRAND • APPLE
PRODUCT • IPAD AND IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • HUNGRY MAN, LONDON / PASSION PICTURES, LONDON
MEDIA • OMD USA, LOS ANGELES
PR • TBWA\MEDIA ARTS LAB, LOS ANGELES POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / TRAFIK, LOS ANGELES / LIME STUDIOS, LOS ANGELES
A02/134 • ARGENTINA • SCRIPT
TITLE • SUCCESSION
BRAND
• HSBC
PRODUCT
• HSBC
ENTERED BY • DAVID, BUENOS AIRES
IDEA CREATION • DAVID, BUENOS AIRES
PRODUCTION • ARGENTINACINE, BUENOS AIRES
A03/149 • CANADA • CASTING
TITLE • HELP US REMAIN
BRAND • EGALE
PRODUCT • EGALE
ENTERED BY • COSSETTE, TORONTO
IDEA CREATION • COSSETTE, TORONTO PRODUCTION • OPC PRODUCTION, TORONTO
POST PRODUCTION • OUTSIDER EDITORIAL, TORONTO / ARTJAIL, TORONTO / PIRATE AUDIO PRODUCTION, TORONTO
A03/150 • SPAIN • CASTING
TITLE • ROBBERY
BRAND • AXE/LYNX
PRODUCT • LYNX DEODORANT
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • CZAR, BRUSSELS
POST PRODUCTION • CZAR, BRUSSELS
A04/105 • UNITED STATES •
PRODUCTION DESIGN/ART DIRECTION
TITLE • RUMBLE
BRAND • GENERAL ENTERTAINMENT AUTHORITY
PRODUCT • RIYADH SEASON
ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK
PRODUCTION
• PARK PICTURES, LOS ANGELES
POST PRODUCTION • TIME BASED ARTS, LONDON / COSMO STREET, NEW YORK / 750MPH, LONDON / M4CIZO, HUANCAYO
A04/119 • FRANCE •
PRODUCTION DESIGN/ART DIRECTION
TITLE • RENAULT - THE CLIMB
BRAND • RENAULT
PRODUCT • AUTOMOTIVE
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • HENRY, PARIS
POST PRODUCTION • LIPSTICK, BERLIN
A05/016 • UNITED STATES • CINEMATOGRAPHY
TITLE • BARÇA, PATTA & NIKE BRING TOGETHER THAT BLAUGRANA FEELING
BRAND • NIKE; PATTA
PRODUCT • CULERS DEL MÓN
ENTERED BY • ICONOCLAST, LOS ANGELES
IDEA CREATION • ICONOCLAST, LOS ANGELES
PRODUCTION • ICONOCLAST, LOS ANGELES / HALAL, AMSTERDAM
A05/078 • GERMANY • CINEMATOGRAPHY
TITLE • THE FIRST SPEECH. RUSSIA BRAND • RSF
PRODUCT • REPORTERS WITHOUT BORDERS ENTERED BY • INNOCEAN BERLIN
IDEA CREATION • INNOCEAN BERLIN
PRODUCTION • STINK FILMS, BERLIN / STUDIO METRO, TBILISI / YATTA FILMES, PORTO ALEGRE / STINK FILMS, SAO PAULO / STUDIO FUNK, BERLIN
MEDIA • INNOCEAN BERLIN / HAVAS MEDIA ITALY, MILAN / HAVAS MEDIA, FRANKFURT
PR • PERSUASION, LONDON
POST PRODUCTION • STINK FILMS, BERLIN / STUDIO FUNK, BERLIN
A07/015 • UNITED STATES • USE OF LICENSED/ADAPTED MUSIC
TITLE • DON’T LET ME GO BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • APPLE, SAN JOSE
IDEA CREATION • APPLE, SAN JOSE
PRODUCTION • ICONOCLAST, LOS ANGELES
A07/071 • UNITED STATES •
USE OF LICENSED/ADAPTED MUSIC
TITLE • RUMBLE
BRAND • GENERAL ENTERTAINMENT AUTHORITY
PRODUCT • RIYADH SEASON
ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK
PRODUCTION • PARK PICTURES, LOS ANGELES
POST PRODUCTION • TIME BASED ARTS, LONDON / COSMO STREET, NEW YORK / 750MPH, LONDON / M4CIZO, HUANCAYO
A08/050 • FRANCE • ACHIEVEMENT IN PRODUCTION
TITLE • RENAULT - THE CLIMB
BRAND • RENAULT
PRODUCT • AUTOMOTIVE
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS
PRODUCTION • HENRY, PARIS
POST PRODUCTION • LIPSTICK, BERLIN
B01/002 • UNITED KINGDOM • EDITING
TITLE • MAMA’S EYES
BRAND • RCA RECORDS
PRODUCT • METTE
ENTERED BY • TRIM EDITING, LONDON
IDEA CREATION • RCA RECORDS, LONDON
PRODUCTION • ART PRACTICE, LONDON
POST PRODUCTION • TRIM EDITING, LONDON
B01/046 • BRAZIL • EDITING
TITLE • ASHE VERSUS BRAND • MODERNA, INC.
PRODUCT • MODERNA, INC.
ENTERED BY • THE YOUTH, CURITIBA IDEA CREATION • TBWA\HEALTH COLLECTIVE, NEW YORK
PRODUCTION • THE YOUTH, CURITIBA / SATELITE AUDIO, SAO PAULO
POST PRODUCTION • COLOSSAL, CURITIBA
B02/007 • UNITED KINGDOM • COLOUR CORRECTION/GRADING
TITLE • SUPERSTAR
BRAND • ADIDAS
PRODUCT • ADIDAS SUPERSTAR
ENTERED BY • COMPANY 3, LONDON
IDEA CREATION • JOHANNES LEONARDO, NEW YORK
PRODUCTION • LOVE SONG, LONDON
POST PRODUCTION • COMPANY 3, LONDON
B03/037 • SWITZERLAND • SOUND DESIGN
TITLE • WHOEVER BREATHES, NEEDS THE SEA. BRAND • GREENPEACE
PRODUCT • OCEAN CONSERVATION
ENTERED BY • FARNER PR, ZURICH
IDEA CREATION • FARNER PR, ZURICH PRODUCTION • SHINING FILM, ZURICH
B04/060 • UNITED STATES • ANIMATION
TITLE • FUZZY FEELINGS
BRAND • APPLE
PRODUCT • IPAD AND IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • HUNGRY MAN, LONDON / PASSION PICTURES, LONDON
MEDIA • OMD USA, LOS ANGELES
PR • TBWA\MEDIA ARTS LAB, LOS ANGELES
POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / TRAFIK, LOS ANGELES / LIME STUDIOS, LOS ANGELES
THE 100TH EDITION
FRANKFURTER ALLGEMEINE ZEITUNG
SCHOLZ & FRIENDS, BERLIN
GERMANY
D03/031 • GERMANY • PHOTOGRAPHY: PRINT & PUBLISHING
TITLE • THE 100TH EDITION
BRAND • FRANKFURTER ALLGEMEINE ZEITUNG
PRODUCT • FRANKFURTER ALLGEMEINE ZEITUNG
ENTERED BY • SCHOLZ & FRIENDS, BERLIN
IDEA CREATION • SCHOLZ & FRIENDS, BERLIN
PRODUCTION • SCHOLZ & FRIENDS, BERLIN
PR
• SCHOLZ & FRIENDS, BERLIN
POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN
B01/037 • UNITED KINGDOM •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • CHANNEL 4 IDENTS
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • 4CREATIVE, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • 4CREATIVE, LONDON
B01/079 • UNITED STATES •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • THANKS FOR COKE-CREATING
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO
PRODUCTION • SUGARCANE FILMES, SAO PAULO / BALIPROD, BALI / GLITCH PRODUCTIONS, MUMBAI / MANGO FILMS, GUADALAJARA / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG
MEDIA • ESSENCEMEDIACOM, MEXICO CITY
PR • OGILVY PR, LONDON
POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO
B01/086 • UNITED STATES •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • RECYCLE ME
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
PRODUCTION • LOBO, NEW YORK
D01/011 • UNITED ARAB EMIRATES • PHOTOGRAPHY: BRAND & COMMS DESIGN
TITLE • THE GREAT INDIAN DUNK
BRAND • NBA
PRODUCT • NBA
ENTERED BY • LEO BURNETT, DUBAI
IDEA CREATION • LEO BURNETT, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI
A01/004 • UNITED STATES •
TYPOGRAPHY: BRAND & COMMS DESIGN TITLE • MULLENLOWE GLOBAL REBRAND
BRAND • MULLENLOWE GLOBAL
PRODUCT • MULLENLOWE
ENTERED BY • MULLENLOWE U.S., NEW YORK
IDEA CREATION • MULLENLOWE U.S., NEW YORK
PR • MULLENLOWE U.S., NEW YORK
A01/005 • CANADA •
TYPOGRAPHY: BRAND & COMMS DESIGN
TITLE • ROM’S IMMORTAL TIMELINE
BRAND • ROM (ROYAL ONTARIO MUSEUM)
PRODUCT • ARTS & CULTURE, PUBLIC FOUNDATION
ENTERED BY • LEO BURNETT, TORONTO
IDEA CREATION • LEO BURNETT, TORONTO
PRODUCTION • MIKE TJIOE PHOTOGRAPHY, TORONTO / SATY AND PRATHA, TORONTO / COLOPHON, LONDON
POST PRODUCTION • LEO BURNETT, TORONTO
B02/024 • SWEDEN • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • RUE DES ARCHIVES
BRAND • OATLY
PRODUCT • OATLY OAT DRINK 1L
ENTERED BY • OATLY DEPARTMENT OF MIND CONTROL, MALMO
IDEA CREATION • OATLY DEPARTMENT OF MIND CONTROL, MALMO
PRODUCTION • AVENUE, PARIS
MEDIA • BILLUPS, LONDON
B02/025 • SWEDEN • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • PLACE EDMONT BRAND • OATLY
PRODUCT • OATLY OAT DRINK 1L
ENTERED BY • OATLY DEPARTMENT OF MIND CONTROL, MALMO
IDEA CREATION • OATLY DEPARTMENT OF MIND CONTROL, MALMO
PRODUCTION • AVENUE, PARIS
MEDIA • BILLUPS, LONDON
B02/026 • SWEDEN • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • RUE DE LA FONTAINE AU ROI
BRAND • OATLY
PRODUCT • OATLY OAT DRINK 1L
ENTERED BY • OATLY DEPARTMENT OF MIND CONTROL, MALMO
IDEA CREATION • OATLY DEPARTMENT OF MIND CONTROL, MALMO
PRODUCTION • AVENUE, PARIS
MEDIA • BILLUPS, LONDON
B02/141 • UNITED ARAB EMIRATES • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • JORDAN 23
BRAND • NBA
PRODUCT • NBA
ENTERED BY • LEO BURNETT, DUBAI
IDEA CREATION • LEO BURNETT, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI
B02/142 • UNITED ARAB EMIRATES • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • SHAQ 34
BRAND • NBA
PRODUCT • NBA
ENTERED BY • LEO BURNETT, DUBAI
IDEA CREATION • LEO BURNETT, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI
B02/143 • UNITED ARAB EMIRATES • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • KOBE 8
BRAND • NBA
PRODUCT • NBA
ENTERED BY • LEO BURNETT, DUBAI
IDEA CREATION • LEO BURNETT, DUBAI PRODUCTION • PRODIGIOUS, DUBAI
B02/144 • UNITED ARAB EMIRATES • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • LEBRON 6
BRAND • NBA
PRODUCT • NBA
ENTERED BY • LEO BURNETT, DUBAI
IDEA CREATION • LEO BURNETT, DUBAI PRODUCTION • PRODIGIOUS, DUBAI
B02/184 • UNITED KINGDOM • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • WINDOWS
BRAND • BRITISH AIRWAYS
PRODUCT • TRAVEL
ENTERED BY • UNCOMMON, LONDON
IDEA CREATION • UNCOMMON, LONDON
MEDIA • MANNING GOTTLIEB OMD, LONDON
B03/005 • JAPAN • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • REACH FOR THE SUMMIT - A BRAND • KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
PRODUCT • KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • WOIL, TOKYO / SHOEI INC., TOKYO
MEDIA • DENTSU INC., TOKYO
PR
• DENTSU INC., TOKYO
B03/006 • JAPAN • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • REACH FOR THE SUMMIT - B
BRAND • KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
PRODUCT • KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • WOIL, TOKYO / SHOEI INC., TOKYO
MEDIA • DENTSU INC., TOKYO
PR
• DENTSU INC., TOKYO
B03/007 • JAPAN • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • REACH FOR THE SUMMIT - C
BRAND • KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
PRODUCT • KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • WOIL, TOKYO / SHOEI INC., TOKYO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO
B03/038 • GERMANY •
ART DIRECTION: PRINT & PUBLISHING
TITLE • THE 100TH EDITION
BRAND • FRANKFURTER ALLGEMEINE ZEITUNG
PRODUCT • FRANKFURTER ALLGEMEINE ZEITUNG
ENTERED BY • SCHOLZ & FRIENDS, BERLIN
IDEA CREATION • SCHOLZ & FRIENDS, BERLIN
PRODUCTION • SCHOLZ & FRIENDS, BERLIN
PR • SCHOLZ & FRIENDS, BERLIN
POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN
C01/034 • UNITED STATES •
PHOTOGRAPHY: BRAND & COMMUNICATIONS
DESIGN
TITLE • IMPOSSIBLE JOURNEY
BRAND • ASTER
PRODUCT • DOULA SERVICES AND COMMUNITY-BASED HEALTHCARE
ENTERED BY • AREA 23, AN IPG HEALTH
NETWORK COMPANY, NEW YORK
IDEA CREATION • AREA 23, AN IPG HEALTH
NETWORK COMPANY, NEW YORK
PRODUCTION • THE YOUTH, CURITIBA
POST PRODUCTION • COLOSSAL, CURITIBA
E03/034 • UNITED ARAB EMIRATES • CAMPAIGN
COPYWRITING: PRINT & PUBLISHING
TITLE • FAKE READERS
BRAND • KINOKUNIYA
PRODUCT • BOOKS
ENTERED BY • SAATCHI & SAATCHI ME, DUBAI
IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI
MEDIA • SPARK FOUNDRY, DUBAI
E03/035 •UNITED ARAB EMIRATES • CAMPAIGN
COPYWRITING: PRINT & PUBLISHING
TITLE • FULL STOPS
BRAND • KINOKUNIYA
PRODUCT • BOOKS
ENTERED BY • SAATCHI & SAATCHI ME, DUBAI
IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI MEDIA • SPARK FOUNDRY, DUBAI
E03/036 • UNITED ARAB EMIRATES • CAMPAIGN
COPYWRITING: PRINT & PUBLISHING
TITLE • FILLER WORDS
BRAND • KINOKUNIYA
PRODUCT • BOOKS
ENTERED BY • SAATCHI & SAATCHI ME, DUBAI
IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI
MEDIA • SPARK FOUNDRY, DUBAI
A01/025 • UNITED ARAB EMIRATES • TYPOGRAPHY: BRAND & COMMS DESIGN
TITLE • ZAEL - THE DISAPPEARING FONT
BRAND • PROTYPE STUDIO
PRODUCT • FONT
ENTERED BY • LEO BURNETT, DUBAI
IDEA CREATION • LEO BURNETT, DUBAI
PRODUCTION • PRODIGIOUS, DUBAI
B01/008 • NETHERLANDS • ART DIRECTION: BRAND & COMMS DESIGN
TITLE • THE 26 SIGNS
BRAND • ALEXANDER MONRO HOSPITAL & BREAST CARE FOUNDATION
PRODUCT • BREAST CANCER AWARENESS
ENTERED BY • TBWA\NEBOKO, AMSTERDAM
IDEA CREATION • TBWA\NEBOKO, AMSTERDAM
PRODUCTION • TBWA\NEBOKO, AMSTERDAM
MEDIA • ESSENCEMEDIACOM, AMSTERDAM
PR • OVIDE AGENCY, UTRECHT
B01/076 • UNITED KINGDOM •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • IF YOU’RE INTO IT, IT’S IN THE V&A
BRAND • V&A
PRODUCT • V&A
ENTERED BY • ADAM&EVEDDB, LONDON
IDEA CREATION • ADAM&EVEDDB, LONDON
PRODUCTION • ADAM&EVESTUDIOS, LONDON
MEDIA • PHD, LONDON
PR • HOPE AND GLORY, LONDON
B02/103 • UNITED STATES •
ART DIRECTION: OUTDOOR
TITLE • BIGGER CHRISTMAS TREES
BRAND • APPLE
PRODUCT • IPAD
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LONDON / TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • 59 PRODUCTIONS, LONDON / LISA PRITCHARD AGENCY, LONDON
B02/129 • BRAZIL •
ART DIRECTION: OUTDOOR
TITLE • HUTUKARA
BRAND • SALGUEIRO & URIHI YANOMAMI
PRODUCT • THE YANOMAMI PEOPLE
ENTERED BY • ACADEMICOS DO SALGUEIRO, ANDARAI
IDEA CREATION • DM9, SAO PAULO / ACADEMICOS DO SALGUEIRO, ANDARAI / HUTUKARA ASSOCIACAO YANOMAMI, BOA VISTA / URIHI ASSOCIACAO YANOMAMI, BOA VISTA
PRODUCTION • ACADEMICOS DO SALGUEIRO, ANDARAI
MEDIA • ACADEMICOS DO SALGUEIRO, ANDARAI
POST PRODUCTION • ACADEMICOS DO SALGUEIRO, ANDARAI
B03/073 • BRAZIL •
B03/073 • BRAZIL •
ART DIRECTION: PRINT & PUBLISHING
TITLE • BLACK LIGHTS
BRAND • BRADESCO SEGUROS & GOMA/ EMPREGUE AFRO & MUSEU AFRO-UFBA
PRODUCT • BLACK LIGHTS
ENTERED BY • ALMAPBBDO, SAO PAULO
IDEA CREATION • ALMAPBBDO, SAO PAULO
PRODUCTION • ALMAPBBDO, SAO PAULO / DIALETO STUDIO, SAO PAULO / RAW AUDIO, SAO PAULO
C01/007 • JAPAN • PHOTOGRAPHY: BRAND & COMMUNICATIONS DESIGN
TITLE • DEPARTURES TO COUNTLESS FUTURES
BRAND • THE HOSHI AWARDS
PRODUCT • THE HOSHI AWARDS
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • OSAKA SENDEN KENKYUSHO, OSAKA / GMO ENGINE, TOKYO / BLACK CAT WHITE CAT MUSIC, TOKYO / TONE UP CORP., TOKYO
C01/008 • JAPAN •
PHOTOGRAPHY: BRAND & COMMUNICATIONS DESIGN
TITLE • IT WORKS.
BRAND • AD MUSEUM TOKYO
PRODUCT • D&AD 2023 EXHIBITION IN JAPAN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • ADBRAIN, TOKYO / DENTSU CREATIVE CUBE INC., TOKYO
C03/003 • UNITED STATES • ILLUSTRATION: PRINT & PUBLISHING
TITLE • THE LOST VOICE
BRAND • APPLE
PRODUCT • PERSONAL VOICE ON IPHONE
ENTERED BY • APPLE, SAN JOSE
IDEA CREATION • APPLE, SAN JOSE
PRODUCTION • HUNGRY MAN, NEW YORK
POST PRODUCTION • FACTORY STUDIO, LONDON / FATHOM VFX, AUCKLAND / WORK EDITORIAL, LONDON
D01/015 • MAINLAND CHINA •
PHOTOGRAPHY: BRAND & COMMS DESIGN
TITLE • MAGNIFICENT
BRAND • YOTKAN ANCIENT CITY IN XINJIANG, CHINA
PRODUCT • YOTKAN ANCIENT CITY IN XINJIANG, CHINA
ENTERED BY • THE NINE, SHANGHAI
IDEA CREATION • THE NINE, SHANGHAI PRODUCTION • THE NINE, SHANGHAI
D02/111 • SPAIN •
PHOTOGRAPHY: OUTDOOR
TITLE • FIND YOUR SUMMER
BRAND • MAGNUM
PRODUCT • MAGNUM ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • MJZ, LOS ANGELES
MEDIA • MINDSHARE, LONDON
POST PRODUCTION • GLASSWORKS, BARCELONA / BIG SYNC MUSIC, LONDON
E02/033 • UNITED STATES • CAMPAIGN
COPYWRITING: OUTDOOR
TITLE • TRIUMPH
BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL
PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL
ENTERED BY • OGILVY, CHICAGO
IDEA CREATION • OGILVY, CHICAGO
E02/034 • UNITED STATES • COPYWRITING: OUTDOOR
TITLE • SEQUEL
BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL
PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL
ENTERED BY • OGILVY, CHICAGO
IDEA CREATION • OGILVY, CHICAGO
E03/001 • GERMANY •
COPYWRITING: PRINT & PUBLISHING
TITLE • 1943
BRAND • ROBERT CAPA CONTEMPORARY
PHOTOGRAPHY CENTER
PRODUCT • ROBERT CAPA PHOTOGRAPHY CENTER
ENTERED BY • INNOCEAN BERLIN
IDEA CREATION • INNOCEAN BERLIN
PRODUCTION • INNOCEAN BERLIN
MEDIA • HAVAS MEDIA, FRANKFURT / HAVAS
MEDIA ITALY, MILAN
PR • PERSUASION, LONDON
POST PRODUCTION • INNOCEAN BERLIN
E03/007 • FRANCE •
COPYWRITING: PRINT & PUBLISHING
TITLE • UNSHOWABLE
BRAND • WORLD VISION FRANCE
PRODUCT • HUMANITARIAN CAUSES
ENTERED BY • STEVE, PARIS
IDEA CREATION • STEVE, PARIS
PRODUCTION • STEVE, PARIS
POST PRODUCTION • STEVE, PARIS
Screening Room 1
Screening Schedule
Classic Track – Film Lions
Wednesday 19 June
09:00–19:00 Film Lions shortlist
Thursday 20 June
09:00–19:00 Film Lions shortlist
Friday 21 June
09:00–19:00 Film Lions shortlist
Screening Room 3
Screening Schedule
Entertainment Track
Wednesday 19 June
09:00–14:30 Entertainment Lions for Sport winners 14:30 –19:00 Entertainment Lions for Gaming winners
Thursday 20 June
09:00–14:30 Entertainment Lions for Sport winners
14:30 –19:00 Entertainment Lions for Gaming winners
Friday 21 June
09:00–19:00 Entertainment Track winners
Screening Room 2
Screening Schedule Craft Track – Film Craft Lions
Wednesday 19 June
09:00–19:00 Film Craft Lions winners
Thursday 20 June
09:00–19:00 Film Craft Lions winners
Friday 21 June
09:00–19:00 Film Craft Lions winners
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