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boys dream of black bedrooms or young singles itch for fuchsia living rooms. And requests for brazen shades often flood in after people have seen a home design show or magazine photo. “We sort of turn them around a bit,” says Marchtaler. After three decades of paint industry experience, he admits that 99 per cent of his sales are colours that fit in their surroundings. Change can start small. Colormart sells $9.99 samplers so one can see how a patch of colour will look. To fully paint ceilings and walls of a 2,000-square-foot house, Marchtaler figures 25 to 30 gallons of paint are required, which can cost anywhere from about $1,500 to $2,500 depending on the quality and amount used (certain surfaces or some colours require more coats). Putting it into perspective, if the house cost $350,000, that’s less than one per cent of the home’s value, Marchtaler adds. “Paint is makeup. Paint is what makes everything look good.” And like makeup, new colours are released each year. When Color Marketing Group members meet, they use the colour wheel and discuss what’s been selling in their industries in each colour. “We follow cycles, monitor what’s going on,” Skelly says from Surrey. Unlike colour-savvy Quebecers who gravitate to the latest trends, West Coasters are not painted into a corner by the year’s au courant picks. While we like warm earth tones, “it’s all over the place,” Skelly says. His prediction for Cloverdale’s 2010 top

. . . Denmark

three interior colours for BC are a putty taupe (Bamboo Beach), a yellow-based grey (Star of the Garden) and a greyed-out pink (Swiss Cream). Popular deeper tones include an orangey brown (Pocahontas) and a golden brown (Victorian Gold). Rourke’s clients are choosing vibrant but toned-down hues such as raspberry. Warm ivory whites are also popular. Walton’s clientele is selecting sapphire and navy blues as well as golden shades. Heal’s customers, meanwhile, embrace “green” both in lifestyle and colour choices. Her Benjamin Moore line features a strong green presence. Grey is fading, as is the blue and brown spa-themed bathroom combo. Exteriors sport earthy tones, blending with the environment. Nutmegs, chocolate browns, beige greens, classic burgundy and grey blues are favoured, says Skelly, who moved to BC from Ontario three years ago. The western sun is stronger than in the East, flattering warm, soft tones. But with thousands of colours, why confine yourself to a paint company’s annual picks? All colours work in any room. Just avoid colours in their pure form. Tone them down. In January, the Vancouver Island School of Art offers a 12-week course, Understanding Colour. The $425 cost might pre-empt a decorating disaster as offered by Welch. “Never use all primary colours together unless you want the nursery room effect.” VB

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Importers of fine quality, vintage Danish mid century modern furnishings and décor

Offering a large selection of quality, vintage teak and rosewood furniture for every room in the house and priced to fit any budget. NOW OPEN 201-536 Herald Street Tues-Sat 10-5 Sun 12-5 250.477.5234 www.bydesignmodern.com victoriaboulevard.com 91

Profile for Boulevard Magazine

Boulevard Magazine - January/February 2010 Issue  

BOULEVARD MAGAZINE is designed to capture the personality, culture and vitality that is Victoria by focusing on the Arts, People, Trends, Fo...

Boulevard Magazine - January/February 2010 Issue  

BOULEVARD MAGAZINE is designed to capture the personality, culture and vitality that is Victoria by focusing on the Arts, People, Trends, Fo...

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