Emily Sawyer-Smith, of Hill’s Native Art, has designed and knit Cowichan sweaters for more than 20 years. Above, a yarn spinner.
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“It’s All About Me!” concerns manager Kim Walker. “Demand for our sweaters is steady, year-round, so I worry about our ability to keep our racks filled.” The past decade has seen a surge in the sweater’s popularity, thanks in part to the “live sustainably, buy locally” movement and the 2010 Winter Olympics. Despite the controversy over the Vancouver Olympic Committee contracting with the Hudson’s Bay Company to produce Cowichan-ish sweaters for Team Canada (while giving Coast Salish knitters little acknowledgement), the true sweaters at least gained international media attention. A jump in demand followed, which has kept sweater sales buoyant ever since. Just walk the University of Victoria campus to see dozens of male and female students on any day sporting the look. Buyers include not only students but young professionals, tourists, and companies buying the sweaters as gifts. Owned by several prime ministers, Cowichan sweaters have also
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