BOSQUE
ELEVATED REAL ESTATE MARKETING AND BRANDING
PROPOSAL PREPARED FOR PLUS REAL ESTATE GROUP
MARKETING PROPOSAL
In today’s competitive real estate market, a refined, strategic driving engagement, and attracting high-net-worth clients. strategy designed to establish a consistent brand identity, exposure across digital and print platforms. By integrating email marketing, and strategic advertising, I would ensure brand recognition and increased
PROPOSAL for Plus Real Estate Group
strategic marketing approach is essential for standing out, clients. This proposal outlines a comprehensive marketing identity, elevate listing presentations, and maximize integrating custom branding, high-end listing materials, ensure that Plus Real Estate Group achieves seamless increased sales opportunities.
BRANDING & CONSISTENCY
To establish a distinguished and sophisticated brand presence, I will develop comprehensive brand style guidelines that ensure all marketing materials exude a cohesive, elevated aesthetic and compelling messaging, setting the firm apart amongst the competition.
DELIVERABLES
Brand Style Guide
Fonts, colors, tone, and design principles for consistent branding
Marketing Guidelines
Best practices for digital & print materials across all channels
Refined Visual Identity
Luxury-focused imagery, typography, and design elements
STRATEGIC MARKETING FOCUS
The following key areas will be prominently showcased in public-facing marketing materials to position the firm at the pinnacle segment of the luxury real estate industry.
RECORD-BREAKING & PINNACLE SALES
ARCHITECTURAL & DESIGN COLLABORATIONS
NATIONWIDE PRESENCE & SEAMLESS CLIENT EXPERIENCE HIGH STYLE BESPOKE MARKETING
HIGH-END PLUS DEVELOPMENT PROJECTS
$10M+ AVERAGE SALES PRICE AT PLUS
NATIONWIDE PRESENCE & SEAMLESS CLIENT EXPERIENCE
A ONE-STOP LUXURY BROKERAGE FOR HIGH-NETWORTH BUYERS & SELLERS
With offices and operations in all key luxury markets— including Los Angeles, New York, Florida, Montecito, Aspen, and Orange County—the firm provides a seamless real estate experience for high-net-worth clients. This national presence allows the firm to serve as a one-stop shop for all real estate needs, whether buying, selling, or investing across multiple premier locations.
DELIVERABLES
Market synergy strategies connecting clients across multiple luxury hubs
Custom marketing campaigns tailored to each local market’s nuances
Cross-market exposure for high-profile listings through an elite national network
Market Area Guides featuring top dining, hospitality destinations, real estate services and vendors (home services, architects, designers, contractors, inspectors, etc.), and other notable market specific amenities and resources
RECORD-BREAKING & PINNACLE SALES
HIGHLIGHT THE FIRM’S HIGHEST-PRICED AND SIGNIFICANT TRANSACTIONS
Ex: Represented the highest-priced residential sale in Santa Barbara County History ($96M - Padaro Lane)
Top-tier luxury sales and listings across Los Angeles, Orange County, Aspen, and other relevant markets
Pinnacle transactions that set market benchmarks and highlight top-tier design
DELIVERABLES
Case study-style content for website, social media, email marketing, and other print + digital marketing
Luxury property features in branded market reports
Press releases and media placements in top-tier publications (WSJ, The Real Deal, Forber, etc.)
HIGH STYLE BESPOKE MARKETING
TAILORED, HIGH-IMPACT STRATEGIES FOR LUXURY REAL ESTATE
The firm sets itself apart with customized, high-touch marketing strategies that elevate each property beyond standard listings. Through a bespoke approach—combining professional storytelling, artistic visuals, and data-driven advertising—Plus Real Estate ensures that every property receives optimal and targeted exposure.
DELIVERABLES
Tailored marketing plans designed to highlight each property’s unique attributes
High-production video & cinematic storytelling to engage discerning buyers
Custom content & advertising across luxury print, digital, and social media platforms
Exclusive press outreach & media placement in toptier publications
ARCHITECTURAL & DESIGN COLLABORATIONS
SHOWCASE THE FIRM’S INVOLVEMENT/ACCESS TO WORLD-RENOWNED ARCHITECTS AND INTERIOR DESIGNERS
Examples: Jake Arnold
Clements Design
Olson Kundig
SAOTA
Woods + Dangaran
Noah Walker
McClean Design
DELIVERABLES
Feature architect and designer collaborations in marketing campaigns
Publish behind-the-scenes project spotlights on digital platforms
Incorporate into brochures, listing presentations, and social media
HIGH-END PLUS DEVELOPMENT PROJECTS
POSITION PLUS REAL ESTATE AS A KEY PLAYER IN ULTRA-LUXURY DEVELOPMENT, EMPHASIZING:
Exclusive Plus Development projects
High-profile properties developed in an owner representative capacity
Exclusive insight into high-end home development trends
DELIVERABLES
Develop luxury development case studies for social media and website
PR outreach highlighting the firm’s role in high-end development consulting
Feature new development projects in branded email campaigns
$10M+ AVERAGE SALES PRICE & MARKET DOMINANCE
REINFORCE THE FIRM’S UNPARALLELED EXPERTISE IN ULTRA-HIGH-END REAL ESTATE THROUGH:
Emphasizing the firm’s $10M+ average sales price
Showcasing market leadership and expertise in ultraluxury transactions
Positioning the brokerage as the go-to for high-networth clients & exclusive listings
DELIVERABLES
Infographics & data-driven content to illustrate market leadership
Integrate into website, listing presentations, and digital + print marketing
Press features showcasing the firm’s luxury real estate dominance
EMAIL & DATABASE MARKETING
A strategic email marketing approach will maintain engagement with potential buyers, sellers, and past clients while reinforcing market expertise.
Email Blasts
Announcement-driven emails for new listings, sales, market updates, achievements and accolades
Monthly & Quarterly Newsletters
Professionally designed emails featuring market data and trends, featured listings, and noteworthy brokerage achievements
Noteworthy Accolades Campaigns
Email marketing that highlights major sales, team successes, marketing advantage, and press features
PRINT & DIGITAL MARKETING
To enhance brand presence across multiple touchpoints, I will create custom print and digital assets that align with the brokerage’s luxury positioning.
Market Reports (Print & ISSUU Digital Flipbook) – Quarterly and annual reports featuring extensive market data and analysis, noteworthy transactions and listings, and curated lifestyle and design content
New Listing & Sold Mailers – Designed for targeted print distribution Brokerage Brochures – Designed to highlight brokerage expertise and advantage over the competition
Magazine/Publication Ads – Property listing & brand advertisements designed to captivate and retain audience attention
Listing Presentations – Tailored, high-end presentations that can be customized per client and property
SOCIAL MEDIA STRATEGY
A strong, consistent, and engaging social media presence will establish the brokerage as a leader in the luxury real estate space while attracting both buyers and sellers.
Property Listing Marketing
Professionally curated content for relevant social channels
Market Reports & Updates
Visually compelling market data and trends
Noteworthy Accolades & Announcements
Brokerage achievements and media features
Architectural & Design Collaborations
Showcasing exclusive projects in partnership with renowned architects, designers, and tastemakers, highlighting the firm’s involvement in shaping luxury real estate aesthetics and trends
People & Philosophy
Highlighting the experts behind the firm and their distinctive, elevated approach to real estate representation—blending market expertise, white-glove service, and strategic marketing
ADVERTISING & LEAD GENERATION
A targeted ad strategy will maximize visibility and attract qualified buyers for listings while reinforcing the brokerage’s brand presence
Property Listing Ads
Google, Facebook, and Instagram campaigns designed to drive highintent traffic
Brand Awareness Ads
Showcase the brokerage’s expertise, accolades, marketing capabilities, and exclusive listings
Retargeting Campaigns
Engage past visitors with strategically placed retargeting ads
LISTING MARKETING PACKAGE (New
Listing Launch)
A high-end listing launch strategy is critical for generating immediate Each new listing will be supported with an elegant, multi-platform
Multi-Page Property Brochure (Print + Digital)
Luxury design with high-resolution artistic imagery, ISSUU integration with clickable links to the property website, video, and other and information.
Social Media Marketing
Multi-slide promotional assets tailored for Instagram, Facebook, engagement and visibility.
Magazine Advertisement
Custom ad design for luxury real estate publications, ensuring affluent buyers and investors.
Email Blast Design
Custom listing announcements delivered through targeted potential buyers and industry professionals.
immediate traction and buyer interest. multi-platform marketing campaign.
integration for digital flipbooks other pertinent marketing materials Facebook, and LinkedIn to maximize ensuring premium exposure to email campaigns to engage
Print Mailer Design
Strategically designed direct mail campaigns showcasing new listings with elegant, highquality print materials.
Digital Ad Design
High-converting property ads optimized for search engines and social media platforms, ensuring maximum reach and lead generation.
One-Sheet / Open House Flyer Design
Professionally branded, print-ready flyers designed to elevate open house and private showing experiences.
Customized Property Websites
Dedicated, luxury-branded listing websites showcasing each property with immersive high-resolution imagery, captivating video, interactive elements, virtual tours, and seamlessly integrated lead capture forms to enhance buyer engagement.
COMPENSATION STRUCTURE
Ideally, a compensation structure that combines a base salary with a percentage of closed transactions would be most favorable. This model would align my incentives with the firm’s success and long-term growth, enabling me to consistently deliver my highest-quality work while actively contributing to the firm’s expansion.
Given there is still serious interest in working together, I believe it would be valuable to have an open discussion about what you consider a fair and mutually beneficial compensation structure.
To provide some guidance, my goal is to transition away from offering marketing services to multiple clients and instead dedicate my full expertise and creative efforts to one company/brand that I am truly invested in. For that to be viable, I would like to earn at least $100K annually, with additional earning potential through a base salary plus a percentage structure. I am flexible and open to ideas.
