BOSQUE MARKETING AGENCY
ELEVATED REAL ESTATE MARKETING AND BRANDING
MARKETING
In today’s competitive real estate market, a refined, strategic driving engagement, and attracting high-net-worth clients. strategy designed to establish a consistent brand identity, exposure across digital and print platforms. By integrating email marketing, and strategic advertising, I would recognition and increased
MARKETING THESIS
strategic marketing approach is essential for standing out, clients. This proposal outlines a comprehensive marketing identity, elevate listing presentations, and maximize integrating custom branding, high-end listing materials, would ensure that your business achieves seamless brand increased sales opportunities.
BRANDING & CONSISTENCY
To establish a distinguished and sophisticated brand presence, I will develop comprehensive brand style guidelines that ensure all marketing materials exude a cohesive, elevated aesthetic and compelling messaging, setting the firm apart amongst the competition.
DELIVERABLES
Brand Style Guide
Fonts, colors, tone, and design principles for consistent branding
Marketing Guidelines
Best practices for digital & print materials across all channels
Refined Visual Identity
Luxury-focused imagery, typography, and design elements
CLIENT MARKETING CASE STUDY
The Ebbin Group of Compass
Founded by Luke Ebbin, the top-producing Compass agent in Montecito, Santa Barbara, and Ojai, The Ebbin Group is recognized as a leading force in luxury residential real estate, known for representing some of the most exceptional estates along California’s Central Coast.
Accolades & Achievements:
PRINT MAILER #1
COMPASS TEAM IN MONTECITO, SANTA BARBARA, AND OJAI IN TOTAL SALES VOLUME
$63.25M
REPRESENTED THE HIGHEST PRICED TRANSACTION IN MONTECITO HISTORY
$18M
REPRESENTED THE HIGHEST PRICED TRANSACTION IN OJAI HISTORY
1% RANKED IN THE TOP 1% OF AGENTS NATIONWIDE
BRAND BROCHURE
EMAIL & DATABASE MARKETING
A strategic email marketing approach will maintain engagement with potential buyers, sellers, and past clients while reinforcing market expertise.
Email Blasts
Announcement-driven emails for new listings, sales, market updates, achievements and accolades
Monthly & Quarterly Newsletters
Professionally designed emails featuring market data and trends, featured listings, and noteworthy brokerage achievements
Noteworthy Accolades Campaigns
Email marketing that highlights major sales, team successes, marketing advantage, and press features
PRINT & DIGITAL MARKETING
To enhance brand presence across multiple touchpoints, I will create custom print and digital assets that align with the agent/brokerage’s luxury positioning.
Market Reports (Print & ISSUU Digital Flipbook) – Quarterly and annual reports featuring extensive market data and analysis, noteworthy transactions and listings, and curated lifestyle and design content
New Listing & Sold Mailers – Designed for targeted print distribution
Brokerage Brochures – Designed to highlight brokerage expertise and advantage over the competition
Magazine/Publication Ads – Property listing & brand advertisements designed to captivate and retain audience attention
Listing Presentations – Tailored, high-end presentations that can be customized per client and property
SOCIAL MEDIA STRATEGY
A strong, consistent, and engaging social media presence will establish the brokerage as a leader in the luxury real estate space while attracting both buyers and sellers.
Property Listing Marketing
Professionally curated content for relevant social channels
Market Reports & Updates
Visually compelling market data and trends
Noteworthy Accolades & Announcements
Brokerage achievements and media features
Architectural & Design Collaborations
Showcasing exclusive projects in partnership with renowned architects, designers, and tastemakers, highlighting the firm’s involvement in shaping luxury real estate aesthetics and trends
People & Philosophy
Highlighting the experts behind the firm and their distinctive, elevated approach to real estate representation—blending market expertise, white-glove service, and strategic marketing
ADVERTISING & LEAD GENERATION
A targeted ad strategy will maximize visibility and attract qualified buyers for listings while reinforcing the brokerage’s brand presence
Property Listing Ads
Google, Facebook, and Instagram campaigns designed to drive highintent traffic
Brand Awareness Ads
Showcase the brokerage’s expertise, accolades, marketing capabilities, and exclusive listings
Retargeting Campaigns
Engage past visitors with strategically placed retargeting ads
LISTING MARKETING PACKAGE (New
Listing Launch)
A high-end listing launch strategy is critical for generating immediate Each new listing will be supported with an elegant, multi-platform
Multi-Page Property Brochure (Print + Digital)
Luxury design with high-resolution artistic imagery, ISSUU integration with clickable links to the property website, video, and other and information.
Social Media Marketing
Multi-slide promotional assets tailored for Instagram, Facebook, engagement and visibility.
Magazine Advertisement
Custom ad design for luxury real estate publications, ensuring affluent buyers and investors.
Email Blast Design
Custom listing announcements delivered through targeted potential buyers and industry professionals.
immediate traction and buyer interest. multi-platform marketing campaign.
integration for digital flipbooks other pertinent marketing materials Facebook, and LinkedIn to maximize ensuring premium exposure to email campaigns to engage
Print Mailer Design
Strategically designed direct mail campaigns showcasing new listings with elegant, highquality print materials.
Digital Ad Design
High-converting property ads optimized for search engines and social media platforms, ensuring maximum reach and lead generation.
One-Sheet / Open House Flyer Design
Professionally branded, print-ready flyers designed to elevate open house and private showing experiences.
Customized Property Websites
Dedicated, luxury-branded listing websites showcasing each property with immersive high-resolution imagery, captivating video, interactive elements, virtual tours, and seamlessly integrated lead capture forms to enhance buyer engagement.
