www.borderconcepts.biz/master-marketing
MASTERS & % 100 AL MBA FAIRS ORIGIN CATALOGUE TED S U TR CEPT CON
YOUR GUIDE TO POSTGRADUATE AND MBA STUDENT RECRUITMENT IN EUROPE
GAIN DIRECT ACCESS TO YOUR TARGET MARKET OF POTENTIAL MASTERS AND MBA STUDENTS
2012
HAMBURG, Nov 15 VIENNA, Nov 20 MUNICH, Nov 22 STUTTGART, Nov 27* BERLIN, Dec 06 MÜNSTER, Dec 08
2013 p. 05 p. 06 p. 07 p. 08 p. 10 p. 12
COLOGNE, May 08 HANOVER, May 14 HALLE/LEIPZIG, May 16 LEEDS, Nov 07 VIENNA, Nov 14 MUNICH, Nov 20* FRANKFURT, Nov 23
p. 14 p. 15 p. 16 p. 18 p. 06 p. 07 p. 17
STUTTGART, Nov 26* MÜNSTER, Nov 30 HAMBURG, Dec 03 BERLIN, Dec 05* *Fairs including the MBA Lounge
p. 08 p. 12 p. 05 p. 10
MASTER AND MORE FAIRS
MASTER AND MORE FAIRS Attract postgraduates and young professionals to your Masters programmes at the MASTER AND MORE Fairs in Germany, Austria; and Great Britain. OUR CONCEPT Event format: Visitor target group: Exhibitors per fair:
Fair with seminar schedule 2;000 - 3;000 Bachelor students, postgraduates, young professionals 50 -100 universities, business schools, and universities of applied science
UNIQUE CHARACTERISTICS 100% of our visitor target audience is made up of individuals interested in a Masters programme Academically educated visitors Very well prepared target audience Plenty of thorough and in-depth conversation Exhibitors have the opportunity to give a presentation about their institution to a large and targeted audience Pre-scheduled appointments at the fair booths International orientation of our fairs – 70% of all visitors consider studying abroad; 50% of all exhibitors are from across Europe Attractive packages for exhibitors (booth equipped with power, counter, table, chairs, Wi-Fi, catering, etc.) Excellent satisfaction with previous MASTER AND MORE Fairs among exhibitors
EXHIBITOR TESTIMONY “I like everything about the fair. It’s organised perfectly, we received very friendly and competent support and the organisers are very reliable. I think MASTER AND MORE is the only fair organiser able to put together a fair so well.” NICOLE BANDION, UNIVERSITY OF LUGANO
Detailed information about the MASTER AND MORE Fair concept is available on: www.borderconcepts.biz/graduatestudent-recruitment-fair
MASTERS & MBA FAIRS CATALOGUE | MASTER AND MORE Fairs
2
MBA LOUNGES
MBA LOUNGES Attract postgraduates and professionals to your MBA and EMBA programmes at the MBA Lounges in Germany. OUR CONCEPT Event format: Visitor target group: Exhibitors per fair:
Individual consultations, round table discussions and expert presentations 250 - 400 visitors interested in MBAs and EMBAs 20 - 30 business schools, universities, and universities of applied sciences
ROUND TABLE
IN-DEPTH CONSULTATIONS
RECEPTION AREA
UNIQUE CHARACTERISTICS 100% of the target group has a serious interest in MBA and EMBA programmes Academically educated visitors Very well prepared target audience Plenty of thorough and in-depth conversations Efficient one-on-one conversations through the “Matchmaker� online planning tool: Exhibitors receive consultation requests by candidates and decide whether to schedule the appointment or not Exhibitors have the opportunity to hold round table discussions Presentation schedules with renowned national and international experts Attractive packages for exhibitors (venues are equipped with power, table, chairs, Wi-Fi, catering, ) Each exhibitor receives one programme profile, as well as one institution profile on www.mba-lounge.de for one year
Detailed information about the MBA Lounge concept is available on: www.borderconcepts.biz/mba
3
MASTERS & MBA FAIRS CATALOGUE | MBA Lounges
CROSS-MEDIA CAMPAIGN STRATEGY
EFFECTIVE MARKETING WITH OUR CROSS-MEDIA CAMPAIGN STRATEGY Our Masters Fairs and MBA Lounges are part of a cross-media information campaign for the promotion of Masters and MBA programmes. The campaign’s media mix is complemented by the Masters portal www.master-and-more.de - the most popular portal for Masters programmes in Germany – and the print publication MASTER AND MORE Guide (Germany, Austria/Switzerland and Great Britain). The study portals www.master-and-more.ch, www.master-and-more.at, www.masters-and-more.co.uk as well as the portal www.mba-lounge.de for MBA, EMBA and executive education Masters further enhance the online offer. With its cross-media approach the MASTER AND MORE campaign and MBA Lounge campaign are particularly effective for institutions of higher education as they offer several points of contact with potential students. REVIEW 2011 – VERY SUCCESSFUL, HIGHLY SATISFIED In the past year, we held MASTER AND MORE Fairs in the student cities Münster, Stuttgart and Berlin. They proved very successful for participating institutions because: 100% of the visitors were interested in a Masters programme. Fair visitors were very well prepared and had many specific questions for exhibitors. Most of the visitors had registered online in advance for consultation sessions and presentations. Exhibitors were optimally supported by the fair organisers. “I am a regular exhibitor at fairs and this fair is certainly unique among education fairs. I can’t find anything to critique!” EBERHARD VON MASSOW, MARTIN LUTHER UNIVERSITY HALLE-WITTENBERG
“Very high levels of activity, many interested students, plenty of high-quality conversations. A successful fair!” JESSICA WERNER, INTERNATIONAL SCHOOL OF MANAGEMENT
“The fair was a very valuable experience for us and the potential Masters students. It was great!” HEIDI CLAASSEN, LONDON SCHOOL OF BUSINESS & FINANCE
12%
1%
Has your participation in the MASTER AND MORE Fairs met your expectations? My expectations were … 36%
51%
...exceeded. ...met. ...partially met. ...not met at all. A detailed fair evaluation for all 2011 Masters Fairs can be accessed on www.borderconcepts.biz/graduatestudent-recruitment-fair.
MASTERS & MBA FAIRS CATALOGUE | Cross-media campaign strategy
4
MASTERS FAIR HAMBURG
MASTERS FAIR HAMBURG Dates: Opening hours: Venue:
15th November 2012 03rd December 2013 9:00 – 17:00 Millerntor-Stadion Millerntor-Stadion
FACTS There are 1.8 million people living in Hamburg, 63,000 of which are students 8.1 million people live in the wider catchment area of the fair, 173,000 of which are students
HAMBURG
University of Hamburg/Dichant
FEATURES & ADVANTAGES More than 20 different public and private universities and universities of applied science are located in Hamburg. This northern German metropolis thus offers a high diversity of potential fair visitors. The population in Hamburg is known to be affluent. The fair location in Hamburg is situated centrally and known well beyond the Hamburg city limits through its associations with the football team FC St. Pauli. Furthermore, among a high proportion of the target audience, the stadium is considered to be a cult classic.
5
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Hamburg
MASTERS FAIR VIENNA
MASTERS FAIR VIENNA Dates: Opening hours: Venue:
20th November 2012 14th November 2013 9:00 – 17:00 Austria Center Vienna Austria Center Vienna
FACTS There are 1.7 million people living in Vienna, 183,000 of which are students 4.2 million inhabitants live in the wider catchment area of the fair, 95,000 students are living in adjoining student cities
Vienna University of Technology
VIENNA University of Vienna
FEATURES & ADVANTAGES With 183,000 students, Vienna is the largest German-speaking student city. For our marketing we cooperate with the trans-regional Austrian daily newspaper “Der Standard”, as well as the “Oesterreichische Fachhochschul-Konferenz” and with the promotion partners “Young Enterprise” and ”Media in Progress” from Vienna. Vienna offers a particularly international student community.
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Vienna
6
MUNICH MASTERS FAIR + MBA LOUNGE MUNICH
MASTERS FAIR MUNICH + MBA LOUNGE Dates:
Opening hours: Venue 2012: Venue 2013:
22nd November 2012 20th November 2013* (*incl. MBA Lounge) 9:00 – 17:00 14:00 – 21:00 MBA Lounge Kleine Olympiahalle Event Arena
FACTS 1.3 million people live in Munich, 106,000 of which are students 7.2 million people live in the wider catchment area of the Munich fair, 22,000 are students from student cities nearby
Kleine Olympiahalle
MUNICH TU Munich/Albert Scharger
FEATURES & ADVANTAGES There are two elite universities in Munich (Technical University Munich, Ludwig-Maximilians-University), which are located within the general catchment area of the fair. Munich’s population is known to be affluent. The fair venues, Kleine Olympiahalle and Event Arena, are very popular venues that are located very centrally and easy to reach.
7
MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Munich
MASTERS FAIR + MBA LOUNGE STUTTGART
MASTERS FAIR STUTTGART + MBA LOUNGE Dates:
Opening hours: Venue:
27th November 2012* 26th November 2013* (*incl. MBA Lounge) 9:00 – 17:00 14:00 – 21:00 MBA Lounge Kultur- und Kongresszentrum Liederhalle
FACTS 600,000 people live in Stuttgart, 52,000 of which are students 10.9 million people live in the wider catchment area of the Stuttgart fair, 310,000 are students from student cities nearby
Liederhalle/Bernhard Frei
University of Stuttgart
STUTTGART
FEATURES & ADVANTAGES Stuttgart was host to the most successful MASTER AND MORE Fair to date with 2,400 visitors in 2011. This year, for the first time, the MBA Lounge will be held in parallel to the MASTER AND MORE Fair in Stuttgart. This means we will expect a particularly high number of graduates and young professionals, in addition to Bachelor students, who are specifically interested in MBA, EMBA programmes, and executive Masters programmes. The percentage of visitors interested in engineering subjects was particularly high at the MASTER AND MORE Fair Stuttgart in 2011. “Today, we made a high number of contacts with students who have specific interests. The fair was very well done and we will happily participate again next year.” PROF. GERHARD JÄGER, DUALE HOCHSCHULE BADEN-WÜRTTEMBERG
“Participating at the fair makes sense as the programme provisions for Masters are often confusing. The fair provides an opportunity to find information personally and without complications. Our stand was very popular, which was great!” DIPL.-ING. CHRISTINE DOS SANTOS COSTA, UNIVERSITY OF STUTTGART
MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Stuttgart
8
IMPRESSIONS MASTERS FAIR STUTTGART 2011
Exhibitors from 14 countries
IMPRESSIONS MASTERS FAIR STUTTGART 2011 Date: Venue: Visitors: Exhibitors:
29th November 2011 Kultur- und Kongresszentrum Liederhalle 2,400 66
The audience
Catering for exhibitors
Fair venue – Liederhalle
Attractive programme of lectures
9
MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Stuttgart 2011
MASTERS FAIR + MBA LOUNGE BERLIN
MASTERS FAIR BERLIN + MBA LOUNGE Dates:
Opening hours: Venue:
06th December 2012 05th December 2013* (*incl. MBA Lounge) 9:00 – 17:00 14:00 – 21:00 MBA Lounge Postbahnhof
Postbahnhof
Humboldt University/Heike Zappe
BERLIN
FACTS 3.9 million people live in Berlin, 143,000 of which are students 3.2 million people live in the wider catchment area of the Berlin fair, 81,000 are students from nearby student cities
FEATURES & ADVANTAGES We cooperate with TUBS (a subsidiary of the Technical University Berlin) and with WIWEX (a consultancy company at the Faculty of Economics at Humboldt University Berlin) for our visitor marketing in Berlin. Several exhibitors stated that MASTER AND MORE Berlin 2011 was the best education fair they had ever attended in Berlin. The fair takes place at the Postbahnhof which is a popular event venue among students.
“Today, we have met a lot of very good and interested students. And, as we are from Berlin and know many education fairs here, we can say that this is by far the best fair we have attended in Berlin.” DR. HOLGER ENDRÖS, ESCP EUROPE BERLIN
MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Berlin
10
IMPRESSIONS MASTERS FAIR BERLIN 2011
Exhibitors from AUS 16 countries AUSSTELLER 14 LÄNDERN
IMPRESSIONS MASTERS FAIR BERLIN 2011 Dates: Venue: Visitors: Exhibitors:
24th November 2011 Estrel Hotel & Convention Center Berlin 1,700 65
Patron – Edelgard Bulmahn, Germany‘s Former Federal Minister of Education and Research
The audience
Fair venue – Estrel Berlin
Attractive programme of lectures
11
MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Berlin 2011
MASTERS FAIR MÜNSTER
MASTERS FAIR MÜNSTER Dates: Opening hours: Venue:
08th December 2012 30th November 2013 9:00 – 17:00 Mensa am Ring Mensa am Ring
FACTS 279,000 people live in Münster, 48,000 of which are students 13.5 million people live in the wider catchment area of the Münster fair, 290,000 are students from student cities nearby
Münster University of Applied Sciences
MÜNSTER
University of Münster
FEATURES & ADVANTAGES After two successful years of fairs, the MASTER AND MORE Fair returns to Münster for a third time in 2012. The fair venue, Mensa am Ring, is well known among students and easy to reach. The wider catchment area of the fair location Münster is, from our experience, far reaching: students from the Ruhr region and the neighbouring Netherlands attend the fair.
“MASTER AND MORE opens the door to a suitable target audience. A very successful series of fairs” MICHAEL HEUTERS, RWTH AACHEN - INSTITUTE OF NUCLEAR FUEL CYCLE
“The MASTER AND MORE Fair is important and successful. Important for those interested in a Masters programme and successful for us as exhibitors. The fair should continue to take place and we will continue to participate in future fairs” ULRIKE PARADIES, MÜNSTER UNIVERSITY OF APPLIED SCIENCES
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Münster
12
IMPRESSIONS MASTERS FAIR MÜNSTER 2011
Exhibitors from 13 countries
IMPRESSIONS MASTERS FAIR MÜNSTER 2011 Date: Venue: Visitors: Exhibitors:
26th November 2011 Mensa am Ring 1,700 53
Fair venue – Mensa am Ring
The audience
Individual consultations
Attractive programme of lectures
13
MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Münster 2011
MASTERS FAIR COLOGNE
MASTERS FAIR COLOGNE Date: Opening hours: Venue:
08th May 2013 9:00 – 17:00 E-Werk
E-Werk
FACTS 1 million people live in Cologne, 70,000 of which are students 17,2 million people live in the wider catchment area of the Cologne fair, 450,000 are students from nearby student cities
University of Cologne
COLOGNE
FEATURES & ADVANTAGES The fair takes place at the E-Werk, which is a very trendy event venue known very well among the target audience. It is difficult to get a university place in Cologne itself. That is why many Bachelor students look for possibilities to study a Masters elsewhere in Germany or abroad. Cologne is one of the most popular media cities in Germany. This has given rise to many programmes in media and the creative fields within the wider catchment area of the fair.
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Cologne
14
HANOVER MASTERS FAIR HANOVER
MASTERS FAIR HANOVER Date: Opening hours: Venue:
14th May 2013 9:00 – 17:00 Hanover Congress Centre
Hanover Congress Centrum
FACTS 523,000 people live in Hanover, 36,000 of which are students 9.2 million people live in the wider catchment area of the Hanover fair, 198,000 are students from nearby student cities
University of Applied Sciences and Arts
HANOVER
Leibniz University Hanover
FEATURES & ADVANTAGES State capital Hanover has excellent transport links to the student cities Braunschweig, Goettingen, and Hildesheim. We reach out to the student populations in all these cities as well. The MASTER AND MORE Fair Hanover takes place at a well known and very easily reachable venue in the centre of the city (Hanover Congress Centre). Many universities in the vicinity offer programmes focusing on technology, medicine, biology or health.
15
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Hanover
MASTERS FAIR HALLE/LEIPZIG
University of Leipzig/Volkmar Heinz
MASTERS FAIR HALLE/ LEIPZIG Date: Opening hours: Venue:
16th May 2013 9:00 – 17:00 Globana Trade Center Globana Trade Center
FACTS 756,000 people live in Halle/Leipzig, 56,000 of which are students 7.5 million people live in the wider catchment area of the Halle/Leipzig fair, 146,000 are students from nearby student cities
Martin Luther University Halle-Wittenberg
HALLE/LEIPZIG
Martin Luther University Halle-Wittenberg
FEATURES & ADVANTAGES The MASTER AND MORE Fair Halle/Leipzig takes place equidistant from the two student cities Halle and Leipzig and can be reached within 20 minutes by tram. Having two comprehensive universities in Halle and Leipzig provides a rich offer of Bachelor programmes within the general catchment area of the fair. Students within this region are known to be particularly open and mobile.
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Halle/Leipzig
16
MASTERS FAIR FRANKFURT
Frankfurt am Main
MASTERS FAIR FRANKFURT Date: Opening hours: Venue:
23rd November 2013 9:00 – 17:00 Goethe-University Frankfurt Goethe-University Frankfurt
FACTS 680,000 people live in Frankfurt, 44,400 of which are students 16 million people live in the wider catchment area of the Frankfurt fair, 332,600 are students from nearby student cities
European Central Bank
FRANKFURT
Goethe-University Frankfurt
FEATURES & ADVANTAGES The catchment area of the fair comprises the entire Rhine/Main area, including the student cities Frankfurt, Offenburg, Wiesbaden, Mainz, Darmstadt, and Worms. Frankfurt is the financial capital of Germany and offers a wide range of specialised higher education programmes in business and economics. MASTER AND MORE visitors and candidates with an interest in economics and business programmes are likely to be well represented at this fair. Our event location is the “Goethe-University Frankfurt”, a very well known location among all Bachelor students in Frankfurt.
17
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Frankfurt
MASTERS FAIR LEEDS
Leeds
MASTERS FAIR LEEDS Date: Opening hours: Venue:
07th November 2013 9:00 – 17:00 Royal Armouries Museum Royal Armouries Museum
FACTS 443,000 people live in Leeds, 75,000 of which are students 9 million people live in the wider catchment area of the Leeds fair, 338,000 are students from nearby student cities
Leeds Metropolitan University
LEEDS
Leeds University
FEATURES & ADVANTAGES The catchment area of the MASTER AND MORE Fair Leeds comprises, among others, the student cities Leeds, York, Bradford, Huddersfield, Manchester, Bolton, and Sheffield. For our marketing we cooperate with the national British daily newspaper “The Independent”. Leeds is one of the most important student cities in the UK, but to date is lacking a national event comparable to the MASTER AND MORE Fairs.
MASTERS & MBA FAIRS CATALOGUE | Masters Fair Leeds
18
MASTER AND MORE CAMPAIGN OVERVIEW
MASTER AND MORE CAMPAIGN OVERVIEW MASTER AND MORE is a cross-media campaign in which institutions of higher education can participate for their student marketing and recruitment. Its goal is the promotion of Masters programmes among Bachelor students and young professionals in Germany, Austria, Switzerland, and Great Britain. The campaign comprises: MASTERS FAIRS & MBA LOUNGES At our fairs, students interested in Masters, MBA, and EMBA programmes have the opportunity to have a focused conversation with admissions professionals of various universities. For further information, see pages 2 and 3.
s
S FIND YOUR MASTERS! HIGH-QUALITY MASTERS ROGRAMMES RENOWNED UNIVERSITIES AND BUSINESS SCHOOLS MASTERS ABROAD STRATEGIES FOR THE RIGHT CHOICE
2012 2 2013 HAMBURG, NOV 15 VIENNA, NOV 20. MUNICH, NOV 22 STUTTGART, NOV 27 BERLIN, DEC 06 MÜNSTER, DEC 08
ge Loun 2012 3 MBAART, NOV 27, 20, 201 3
COLOGNE, MAY 08 HANOVER, MAY 14 HALLE/LEIPZIG, MAY 16 LEEDS, NOV 07 VIENNA, NOV 14 MUNICH, NOV 20 F FRANKFURT, NOV 23 S STUTTGART, NOV 26 M MÜNSTER, NOV 30 H HAMBURG, DEC 03 B BERLIN, DEC 05
MASTERS GUIDES ( GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN) The printed Masters Guides provide background information about universities and Masters programmes. The next editions will be published in October 2012 and October 2013. In these guides, universities have the opportunity to present their Masters programmes through editorials and in a visually appealing way. Featuring a modern design and high-quality production standards, the guides set a higher bar for the Master marketing landscape with our focus on editorial profiles rather than traditional adverts. For further information, see page 20.
STUTTG N, NOV 26, 201 CHE MÜN ART, NOV 2013 05, STUTTGLIN, DEC BER
MASTERS PORTALS ( GERMANY | AUSTRIA | SWITZERLAND | GREAT BRITAIN) Students interested in a Masters and MBA programme are able to find detailed information about universities and other higher education institutions, as well as Masters programmes on our portals. The concept ties in closely with social media (Facebook, Twitter, Flickr & YouTube) and offers targeted search functions for Masters programmes. From visual design to language, the portal is fully geared toward Bachelor students and young professionals between 20 – 35 years. Universities can showcase their strengths in comprehensive institution or programme profiles. Presently, this comprises the following portals: www.master-and-more.de, www.master-and-more.at, www.master-and-more.ch, www.masters-and-more.co.uk and www.mba-lounge.de. For further information, see page 21. MASTER AND MORE MEDIA KIT Our media kit and further details are available for download at www.borderconcepts.biz/master-marketing
19
MASTERS & MBA FAIRS CATALOGUE | MASTER AND MORE Campaign Overview
MASTERS GUIDES (GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN)
MASTERS GUIDES GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN Our MASTERS GUIDES offer targeted information about your Masters programmes to Bachelor students. We focus on editorial promotions in the respective local language of the target market. “We guarantee that you reach your target audience of Masters candidates without any divergent losses” MICHAEL LÜLF, CEO OF BORDER CONCEPTS GMBH
FACTS Target audience: Format:
Masters candidates A5 (16.5 x 22.5 cm)
Edition for Term Start 2013 Publication date: 02nd October 2012 Copy deadline: 17th September 2012 Edition for Term Start 2014 Publication date: 02nd October 2013 Copy deadline: 16th September 2013
GE RM AN Y FINDE DEINEN MASTER! HOCHWERTIGE MASTER-ROGRAMME RENOMMIERTE UNIS, FHS UND BUSINESS SCHOOLS MASTER IM AUSLAND STRATEGIEN ZUR MASTER-WAHL
2012 12 2013 HAMBURG, 15.11. WIEN, 20.11. MÜNCHEN, 22.11. STUTTGART, 27.11. BERLIN, 06.12. MÜNSTER, 08.12.
Lounge MBAGART, 27.11.2012 .2013
KÖLN, 08.05. HANNOVER, 14.05. HALLE/LEIPZIG, 16.05. LEEDS, 07.11. WIEN, 14.11. MÜNCHEN, 20.11. FR FRANKFURT, 23.11. ST STUTTGART, 26.11.
MASTERS GUIDE GERMANY (TERM START 2013 + 2014) Language: German | E-Paper published on www.master-and-more.de | Print Run: 50,000 | Distribution: Direct mailings to student organisations in Germany | Direct distribution through promotion teams at student hot spots | Display at universities in the display systems of Deutsche Hochschulwerbung and Campus Direkt | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fairs in Germany
MÜ MÜNSTER, 30.11. HA HAMBURG, 03.12. BE BERLIN, 05.12.
STUTT HEN, 20.11 .2013 MÜNC GART, 26.11 .2013 STUTT IN, 05.12 BERL
AU ST RI A FINDE DEINEN MASTER! HOCHWERTIGE MASTER-ROGRAMME RENOMMIERTE UNIS, FHS UND BUSINESS SCHOOLS MASTER IM AUSLAND STRATEGIEN ZUR MASTER-WAHL
2012 12 2013 HAMBURG, 15.11. WIEN, 20.11. MÜNCHEN, 22.11. STUTTGART, 27.11. BERLIN, 06.12. MÜNSTER, 08.12.
Lounge MBAGART, 27.11.2012 .2013
KÖLN, 08.05. HANNOVER, 14.05. HALLE/LEIPZIG, 16.05. LEEDS, 07.11. WIEN, 14.11. MÜNCHEN, 20.11. FRANKFURT, 23.11. FR STUTTGART, 26.11. ST MÜNSTER, 30.11. MÜ HAMBURG, 03.12. HA BERLIN, 05.12. BE
MASTERS GUIDE AUSTRIA/SWITZERLAND (TERM START 2013 + 2014) Language: German | E-Paper published on www.master-and-more.at & www.master-and-more. ch | Print Run: 50,000 | Distribution: 50% in Austria and 50% in Switzerland | Direct mailings to student organisations in Switzerland and Austria | Direct distribution through promotions teams at student hot spots in Austria and Switzerland | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fair in Vienna
STUTT HEN, 20.11 .2013 MÜNC GART, 26.11 .2013 STUTT IN, 05.12 BERL
s
HIGH-QUALITY MASTERS ROGRAMMES RENOWNED UNIVERSITIES AND BUSINESS SCHOOLS MASTERS ABROAD STRATEGIES FOR THE RIGHT CHOICE
2012 12 2013 HAMBURG, NOV 15 VIENNA, NOV 20. MUNICH, NOV 22 STUTTGART, NOV 27 BERLIN, DEC 06 MÜNSTER, DEC 08
Lounge 27, 2012 MBA , NOV 20, 2013 GART
COLOGNE, MAY 08 HANOVER, MAY 14 HALLE/LEIPZIG, MAY 16 LEEDS, NOV 07 VIENNA, NOV 14 MUNICH, NOV 20 FRANKFURT, NOV 23 FR STUTTGART, NOV 26 ST MÜNSTER, NOV 30 MÜ HAMBURG, DEC 03 HA BERLIN, DEC 05 BE
T EA AIN GR IT BR
S FIND YOUR MASTERS!
MASTERS GUIDE GREAT BRITAIN (TERM START 2014) Language: English | E-Paper published on www.masters-and-more.co.uk | Print Run: 50,000 | Distribution: Direct Mailings to student organisations such as the student union in the UK | Direct distribution through promotions teams at student hot spots in the UK | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fair in Leeds
STUTT HEN, NOV 26, 2013 MÜNC GART, NOV 2013 05, STUTT IN, DEC BERL
MASTERS & MBA FAIRS CATALOGUE | Masters Guides (Germany | Austria / Switzerland | Great Britain)
20
MASTERS PORTALS (GERMANY, AUSTRIA, SWITZERLAND & GREAT BRITAIN)
MASTERS PORTALS GERMANY | AUSTRIA | SWITZERLAND | GREAT BRITAIN Showcase your institution and your Masters programmes with editorial promotions on regional portals to recruit from your specific target market. GE RM AN Y
“We guarantee a wide reach in communication 365 days a year!” MICHAEL LÜLF, CEO OF BORDER CONCEPTS GMBH
RZE IT ND SW LA
AU ST RI A
WWW.MASTER-AND-MORE.AT The Masters portal for Austria
WWW.MASTER-AND-MORE.CH The Masters portal for Switzerland
GE
T EA AIN GR IT BR
RM AN Y
WWW.MASTERS-AND-MORE.CO.UK The Masters portal for the UK
21
WWW.MASTER-AND-MORE.DE The Masters portal for Germany
WWW.MBA-LOUNGE.DE The MBA portal for Germany
MASTERS & MBA FAIRS CATALOGUE | Masters Portals (Germany, Austria, Switzerland & Great Britain)
EXHIBITORS 2011
EXHIBITORS MASTER AND MORE FAIRS 2011
MASTERS & MBA FAIRS CATALOGUE | Exhibitors 2011
22
EXHIBITORS 2011
23
MASTERS & MBA FAIRS CATALOGUE | Exhibitors 2011
SERVICES AND RATES
SERVICES AND RATES * PARTICIPATION RATES FOR THE MASTER AND MORE FAIRS Rates for full-service participation are €2,500* net. It is also possible to book a double booth with double equipment at a rate of €4,500*. 20-minute presentation slots can be booked for €250* net. Services provided (comprehensive package for an 8-hour fair day, 9:00 - 17:00) 9qm fair booth Fair counter Bar table Two bar stools Waste basket Electric plug Wi-Fi Entry in the exhibitor listing (online/offline) Catering for two persons
PARTICIPATION RATES FOR THE MBA LOUNGES Institutions that are exhibiting at the MASTER AND MORE Fair can upgrade their booking to include the participation at the MBA Lounge at the same location for a reduced launch rate of €1,750* in 2012 only. (Regular rate: €2,500*) It is also possible to book a space for the MBA Lounge independently of participation at the MASTER AND MORE Fairs. This is offered at a reduced launch rate of €2,500* in 2012 only. (Regular rate: €3,500*) 30-minute round table slots can be booked for €350*. They can be held as either a presentation or an alumni chat with participants. Services provided (comprehensive package for a 7-hour lounge day, 14:00 – 21:00) Conference set (two chairs, one table) with space for a banner stand Catering for two persons Catering for MBA Lounge guests (coffee, tea, water) Access to “Matchmaker“ online planning tool Electric plug Wi-Fi one institution profile and one programme profile on www.mba-lounge.de for one year
* All fees are valid until 31st December 2012. An additional 19% in VAT apply.
MASTERS & MBA FAIRS CATALOGUE | Services and Rates
24
PACKAGES
BOOK YOUR PACKAGE FOR 2013 AND SAVE UNITED KINGDOM PACKAGE 1 fair (Leeds 9 sqm) 1 presentation (20 min.) 10 profiles on www.masters-and-more.co.uk 1 page in the Masters Guide for the UK; Full Colour; DIN A5 Oversized Package Price: € 5,000 – Saving: € 330 AUSTRIA + SWITZERLAND PACKAGE 1 fair (Vienna 9 sqm) 1 presentation (20 min.) 10 profiles on www.master-and-more.at 10 profiles on www.master-and-more.ch 1 page in the Masters Guide for Austria and Switzerland; Full Colour; DIN A5 Oversized
MASTER AND MORE COMPLETE 11 fairs (9 sqm) 11 presentations (20 min.) 10 profiles on www.masters-and-more.co.uk 10 profiles on www.master-and-more.at 10 profiles on www.master-and-more.ch 10 profiles on www.master-and-more.de 1 page in the Masters Guide for UK; Full Colour; DIN A5 Oversized 1 page in the Masters Guide for Austria/Switzerland; Full Colour; DIN A5 Oversized 1 page in the Masters Guide for Germany; Full Colour; DIN A5 Oversized Package Price: € 33,000 – Saving: € 5,950
Package Price: € 5,500 – Saving: € 310 GERMANY PACKAGE 3 fairs in Germany (9 sqm) 3 presentations (20 min.) 10 profiles on www.master-and-more.de 1 page in the Masters Guide for Germany; Full Colour; DIN A5 Oversized
NOT THE RIGHT PACKAGE FOR YOU? We are happy to tailor a package to your individual needs
Package Price: € 10,000 – Saving: € 1,310 FAIR PREMIUM 3 fairs (9 sqm) 3 presentations (20 min.) Package Price: € 7,750 – Saving: € 500 FAIR COMPLETE 11 fairs (9 sqm) 11 presentations (20 min.) Package Price: € 26,000 – Saving: € 4,250 MBA LOUNGE TOTAL 3 MBA Lounges 3 round table sessions (30 min.) Package Price: € 10,500 – Saving: € 1,050
25
MASTERS & MBA FAIRS CATALOGUE | Packages
BOOKING FORM 1/2
BOOKING FORM | MASTER AND MORE 2012 & 2013 Please return by fax to: +49 2562 99 38 10 or by email to: mastermarketing@borderconcepts.biz Please indicate your bookings in the table below. Once we have received your completed booking form we will get in touch with you immediately. LOCATION
SERVICE | PRICE 9 qm (incl. facilities) € 2,500 per fair
SERVICE | PRICE
SERVICE | PRICE
TOTAL
18 qm (incl. facilities) Presentation (20 Min.) € 4,500 per fair € 250 per presentation
MASTER AND MORE FAIRS 2012 HAMBURG, NOV 15 VIENNA, NOV 20 MUNICH, NOV 22 STUTTGART, NOV 27 BERLIN, DEC 06 MÜNSTER, DEC 08 MASTER AND MORE FAIRS 2013 COLOGNE, MAY 08 HANOVER, MAY 14 HALLE/LEIPZIG, MAY 16 LEEDS, NOV 07 VIENNA, NOV 14 MUNICH, NOV 20 FRANKFURT, NOV 23 STUTTGART, NOV 26 MÜNSTER, NOV 30 HAMBURG, DEC 03 BERLIN, DEC 05
LOCATION
SERVICE | PRICE MBA Lounge Upgrade (only for fair exhibitors in Stuttgart, Munich and Berlin) (incl. facilities) € 2,500 per fair
SERVICE | PRICE
SERVICE | PRICE
MBA Lounge (incl. facilities) € 3,500 per fair
Round Table (30 Min.) € 350 per round table
TOTAL
MBA LOUNGES 2012 & 2013 STUTTGART, 2012 MUNICH, 2013 STUTTGART, 2013 BERLIN, 2013
MASTERS & MBA FAIRS CATALOGUE | Booking Form
26
BOOKING FORM 2/2
MASTER AND MORE GUIDES 2013 & 2014
SERVICE
PRICE
(Published in October 2012 & October 2013)
GERMANY 2013
1 Page A5
€2,100 per issue
Double page A5
€3,500 per issue
2014
AUSTRIA / SWITZERLAND 2013
GREAT BRITAIN
2014
TOTAL
2014
MASTER AND MORE PACKAGES Pease indicate name and price of the package you would like to book (see page 25). NAME OF PACKAGE
PRICE
................................................................................................................................................
..............................................
TOTAL (EXCL. VAT)
ENQUIRIES MASTER AND MORE WEB I am interested in your services with regards to MASTER AND MORE Web in Austria, Switzerland, Germany, and UK.
MASTER AND MORE CONSULTATION I am interested in MASTER AND MORE and would like to talk to a customer service advisor about it.
MBA LOUNGE WEB I am interested in your services with regards to the MBA Lounge Web.
SEARCH ENGINE MARKETING (SEM) / SOCIAL MEDIA MARKETING (SMM) I am interested in tailored online marketing campaigns such as Google AdWords or Facebook, for example, prior to the fairs.
INFORMATION ABOUT YOUR INSTITUTION Institution Name: Department:
Your Function:
Your Name: Address:
Post Code:
Telephone:
Email:
Date:
Signature:
City:
Online booking form: this form is available online at www.borderconcepts.biz/master-marketing 27
MASTERS & MBA FAIRS CATALOGUE | Booking Form
CONTACT DATA & CONSULTING TEAM border concepts GmbH Bahnhofstrasse 40 48599 Gronau (Westf) Germany
T: 0049 (0) 2562 99 38 200 E: mastermarketing@borderconcepts.biz I: www.borderconcepts.biz/master-marketing
Felix Siedhoff
CONSULTING TEAM Inga Deters
Karel Otte
Sjaik Djorai
CONSULTING & BESPOKE SERVICE
Frauke Wolf
RECRUITING LEVEL Marketing for Bachelor programmes Marketing for Masters programmes Marketing for MBA programmes Marketing for PhD programmes TARGET COUNTRIES Germany Austria Switzerland Luxemburg The Netherlands Belgium United Kingdom Ireland
Carina Bornemann
CONSULTING & BESPOKE SERVICE No two universities are alike! Every institution has different needs and priorities – that’s why individually tailored strategies are often the path to success in effective student recruitment. Projects we regularly realise for our clients include, for example, the following:
University Consulting Request “We would like to recruit 20 students for our international Masters programme in Economics.” Our Services 1. Development of a bespoke marketing plan for the recruitment of 20 students from European countries 2. Implementation of the marketing plan
University Consulting Request “We would like to know what the market potential for the recruitment of students to our university is in Germany.” Our Services 1. Creation of a capacity analysis in order to realistically determine the number of students that a specific university could recruit. 2. Recommendations for marketing strategies
University Consulting Request “We would like to promote our Bachelor programmes in a number of countries in Europe and simultaneously would like to establish our university sustainably as an international brand.” Our Services 1. Setting realistic goals, together with the client, for the recruitment of students 2. Creation of a bespoke marketing plan which meets the following goals: a. Recruitment of students from various European countries b. Sustainably establish university brand in the respective countries 3. Implementation of the marketing plan
8
FACTS AND FIGURES ON MARKETING IN GERMANY AND THE UNITED KINGDOM
WHY RECRUIT STUDENTS FROM GERMANY? • •
• • • • • •
Germany is one of the largest student markets in Europe with 2,377,000 students. 4.8% of all German students are studying abroad (outgoing); the most popular countries for studying abroad among Germans are Austria, The Netherlands, Great Britain, Switzerland and the USA. 70-80% of all Bachelor students would like to continue with a Masters programme after their first degree. Many Bachelor students in Germany will not be able to start a Masters programme due to a drastic shortage of university places. There is still only a limited number of Masters programmes available in English language. Many high-school graduates in Germany will not be able to study the desired subject due to restrictions in Bachelor programme admissions. German students receive a student loan for studies abroad. 70% of MASTER AND MORE Fair visitors in 2011 indicated that they consider going abroad to obtain a Masters degree.
WHY RECRUIT STUDENTS FROM THE UNITED KINGDOM? • •
•
• • •
7
The UK also has one of the largest student populations in Europe with 2,501,295 students. Tuition fees for Bachelor and Masters programmes have drastically risen from just over £3,000 to up to £9,000 per year. Many students are unable or unwilling to afford such increased prices and leave to go abroad to study. Recent research shows a huge increase in student mobility - 72% of university applicants in the UK consider studying abroad, but the majority still feels ill-informed about the possibilities. UK students easily integrate into programmes taught in English language. Unemployment for Bachelor graduates in the UK is presently very high. Studying abroad is widely seen as beneficial to job perspectives. The top five study destinations for UK students going abroad are the USA, France, Ireland, Germany, and Australia.
FACTS AND FIGURES ON MARKETING IN AUSTRIA AND SWITZERLAND
WHY RECRUIT STUDENTS FROM AUSTRIA? • •
• • • •
Total number of students in Austria: 350,247 With 180,000 students Vienna is the largest student city in the German speaking region. Focus your marketing activities on Vienna alone and you will reach more than 50% of all students in this country. In Austria there are only a limited number of English language Masters programmes available. The annual per capita income is high with $49,000 per annum. Students in Austria have a high level of English language skills. This makes it particularly interesting to recruit students for English language Masters programmes. The most popular destinations for studying abroad among Austrian students are Germany, United Kingdom, USA, Switzerland, and France.
WHY RECRUIT STUDENTS FROM SWITZERLAND? • • • • • •
Total number of students in Switzerland 213,855 4.7% of all Swiss students are studying abroad (outgoing). The most popular destination countries for Swiss students are the United Kingdom, Germany, France, USA, and Italy. 21% of Swiss students are international students. This international target market has a strong interest in Masters programmes at universities outside of Switzerland. The annual per capita income is very high with over $80,000. This means that programmes at higher fee levels are generally feasible for this target audience. Switzerland is a relatively small country, which means that the diversity of study programmes offered is limited. Promoting your more unusual or specialised programmes is thus particularly interesting to this audience. Swiss students typically have a high level of English language skills. This makes it particularly interesting to recruit students for English language Masters programmes.
6
ROAD SHOWS For a number of regions in Germany we arrange presentations in schools for the recruitment of Bachelor students. The presentations are organised as tours, so-called road shows, in various states throughout Germany. During each road show 20 schools are visited to introduce the programme offers of five universities in 90 minute-presentations. All current target regions for our road shows are available on www.borderconcepts.biz/ Roadshows. Of course we also offer tailored road shows for individual universities. Get in touch if you are interested. Our Services Planning the road show schedules Creating presentations with participant information Realisation of the road shows with a study advisor at the respective school Digitalisation and making available of information requests by participants
RECRUITING LEVEL Marketing for Bachelor programmes TARGET COUNTRIES Germany IN THE ACADEMIC YEAR 2012/2013 ROAD SHOWS WILL BE OFFERED IN North Rhine - Westphalia (Mid-GER) Lower Saxony (Northern GER) Baden-Württemberg (South West GER) Bavaria (Southern GER) Hesse (Mid-GER)
5
ROAD SHOWS – SCHOOL PRESENTATIONS ON TOUR
• • • •
EVENT MARKETING Events on university premises are an important component of the marketing mix for many universities, as potential students are able to get an impression of the institution first hand. We know from experience: Once a potential student has visited the university, the probability of an enrolment is very high! e in pl et k am ar Ex t m en
ev
g
Upon request we offer consultations to help you with the conception of your event. We can assist you, for example with creating a target-group appropriate programme and/or with the logistics for your visitor registrations. You then successfully implement the event. In the second phase, border concepts creates, in consultation with you, a comprehensive marketing plan to ensure that your event is well attended. Our Services
YOU CREATE THE EVENT – WE TAKE CARE OF THE MARKETING
• • • •
Creation of the event concept Creation of a marketing plan Implementation of the marketing plan Documentation and reporting
RECRUITING LEVEL Marketing for Bachelor programmes Marketing for Masters programmes Marketing for MBA programmes Marketing for PhD programmes TARGET COUNTRIES Germany Austria Switzerland Luxemburg The Netherlands Belgium United Kingdom Ireland 4
ONLINE PORTALS CAMPAIGNS Each country offers a broad range of online student portals, on which universities can showcase their programmes in various ways. The options are vast. Unfortunately it is often difficult to separate the wheat from the chaff. We are familiar with the different student portals and know which ones are effective for your promotions. With our assistance you will be represented on the most important student portals across Europe. Our Services • • • •
Analysis, selection, and negotiation with portal operators Design and implementation of profiles Development of adverts, banners, and advertorials Reporting
... and many more! 3
ONLINE MARKETING SERVICES GOOGLE ADWORDS CAMPAIGNS Throughout our key markets Google is the most important search engine. We place your message exactly where your target group will go to first in their quest for information: the keyword search. Our Services
ONLINE MARKETING – RECRUITING STUDENTS ONLINE
• • • • • •
Definition of the target group Keyword analysis Creation of adverts Creation of landing pages Implementation, monitoring and optimisation Reporting
RECRUITING LEVEL Marketing for Bachelor programmes Marketing for Masters programmes Marketing for MBA programmes Marketing for PhD programmes TARGET COUNTRIES Germany Austria Switzerland Luxemburg The Netherlands Belgium United Kingdom Ireland
FACEBOOK AD CAMPAIGNS Your target group of potential students is represented in great numbers in social networks such as Facebook and can easily be identified. Facebook is therefore an ideal platform for student recruitment in Europe. Our Services • Development of the campaign concept • Advert placement and targeting • Implementation, monitoring, and optimisation • Reporting 2
Student Recruitment in Europe
High School
Undergraduate Recruitment
Bachelor
Postgraduate Recruitment
Masters/ Employee
Postgraduate Recruitment
PhD/ Employee
MBA Recruitment
Online Marketing
p. 2-3
Event Marketing
p. 4
Road Shows
p. 5
Facts & Figures
p. 6-7
Contact Information
p. 8
Concepts that work!
Tailored Recruitment Strategies
Target Group Levels
The four Student Recruitment Levels of our Services
or le f g b etin lica k r p a Ap or M eting l e h rk ac Ma s g B r ste etin a k r M Ma D h P