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MASTERS & % 100 AL MBA FAIRS ORIGIN CATALOGUE ED T S TRU CEPT CON

YOUR GUIDE TO POSTGRADUATE AND MBA STUDENT RECRUITMENT IN EUROPE

GAIN DIRECT ACCESS TO YOUR TARGET MARKET OF POTENTIAL MASTERS AND MBA STUDENTS

2013

LEEDS, Nov 07 VIENNA, Nov 14 MUNICH, Nov 20* FRANKFURT, Nov 23

p. 15 p. 06 p. 07 p. 14

*Fairs including the MBA Lounge

STUTTGART, Nov 26* MÜNSTER, Nov 30 HAMBURG, Dec 03 BERLIN, Dec 05*

p. 08 p. 12 p. 05 p. 10


MASTER AND MORE FAIRS

MASTER AND MORE FAIRS Attract postgraduates and young professionals to your Masters programmes at the MASTER AND MORE Fairs in Germany, Austria; and Great Britain. OUR CONCEPT Event format: Visitor target group: Exhibitors per fair:

Fair with seminar schedule 2;000 - 3;000 Bachelor students, postgraduates, young professionals 50 -100 universities, business schools, and universities of applied science

UNIQUE CHARACTERISTICS 100% of our visitor target audience is made up of individuals interested in a Masters programme Academically educated visitors Very well prepared target audience Plenty of thorough and in-depth conversation Exhibitors have the opportunity to give a presentation about their institution to a large and targeted audience Pre-scheduled appointments at the fair booths International orientation of our fairs – 70% of all visitors consider studying abroad; 50% of all exhibitors are from across Europe Attractive packages for exhibitors (booth equipped with power, counter, table, chairs, Wi-Fi, catering, etc.) Excellent satisfaction with previous MASTER AND MORE Fairs among exhibitors

EXHIBITOR TESTIMONY “I like everything about the fair. It’s organised perfectly, we received very friendly and competent support and the organisers are very reliable. I think MASTER AND MORE is the only fair organiser able to put together a fair so well.” NICOLE BANDION, UNIVERSITY OF LUGANO

Detailed information about the MASTER AND MORE Fair concept is available on: www.borderconcepts.biz/graduatestudent-recruitment-fair

MASTERS & MBA FAIRS CATALOGUE | MASTER AND MORE Fairs

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MBA LOUNGES

MBA LOUNGES Attract postgraduates and professionals to your MBA and EMBA programmes at the MBA Lounges in Germany. OUR CONCEPT Event format: Visitor target group: Exhibitors per fair:

Individual consultations, round table discussions and expert presentations 250 - 400 visitors interested in MBAs and EMBAs 20 - 30 business schools, universities, and universities of applied sciences

ROUND TABLE

IN-DEPTH CONSULTATIONS

RECEPTION AREA

UNIQUE CHARACTERISTICS 100% of the target group has a serious interest in MBA and EMBA programmes Academically educated visitors Very well prepared target audience Plenty of thorough and in-depth conversations Efficient one-on-one conversations through the “Matchmaker� online planning tool: Exhibitors receive consultation requests by candidates and decide whether to schedule the appointment or not Exhibitors have the opportunity to hold round table discussions Presentation schedules with renowned national and international experts Attractive packages for exhibitors (venues are equipped with power, table, chairs, Wi-Fi, catering, ) Each exhibitor receives one programme profile, as well as one institution profile on www.mba-lounge.de for one year

Detailed information about the MBA Lounge concept is available on: www.borderconcepts.biz/mba

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MASTERS & MBA FAIRS CATALOGUE | MBA Lounges


CROSS-MEDIA CAMPAIGN STRATEGY

EFFECTIVE MARKETING WITH OUR CROSS-MEDIA CAMPAIGN STRATEGY Our Masters Fairs and MBA Lounges are part of a cross-media information campaign for the promotion of Masters and MBA programmes. The campaign’s media mix is complemented by the Masters portal www.master-and-more.de - the most popular portal for Masters programmes in Germany – and the print publication MASTER AND MORE Guide (Germany, Austria/Switzerland and Great Britain). The study portals www.master-and-more.ch, www.master-and-more.at, www.masters-and-more.co.uk as well as the portal www.mba-lounge.de for MBA, EMBA and executive education Masters further enhance the online offer. With its cross-media approach the MASTER AND MORE campaign and MBA Lounge campaign are particularly effective for institutions of higher education as they offer several points of contact with potential students. REVIEW 2011 – VERY SUCCESSFUL, HIGHLY SATISFIED In the past year, we held MASTER AND MORE Fairs in the student cities Münster, Stuttgart and Berlin. They proved very successful for participating institutions because: 100% of the visitors were interested in a Masters programme. Fair visitors were very well prepared and had many specific questions for exhibitors. Most of the visitors had registered online in advance for consultation sessions and presentations. Exhibitors were optimally supported by the fair organisers. “I am a regular exhibitor at fairs and this fair is certainly unique among education fairs. I can’t find anything to critique!” EBERHARD VON MASSOW, MARTIN LUTHER UNIVERSITY HALLE-WITTENBERG

“Very high levels of activity, many interested students, plenty of high-quality conversations. A successful fair!” JESSICA WERNER, INTERNATIONAL SCHOOL OF MANAGEMENT

“The fair was a very valuable experience for us and the potential Masters students. It was great!” HEIDI CLAASSEN, LONDON SCHOOL OF BUSINESS & FINANCE

12%

1%

Has your participation in the MASTER AND MORE Fairs met your expectations? My expectations were … 36%

51%

...exceeded. ...met. ...partially met. ...not met at all. A detailed fair evaluation for all 2011 Masters Fairs can be accessed on www.borderconcepts.biz/graduatestudent-recruitment-fair.

MASTERS & MBA FAIRS CATALOGUE | Cross-media campaign strategy

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MASTERS FAIR HAMBURG

MASTERS FAIR HAMBURG + EVALUATION HAMBURG Dates: Opening hours: Venue:

3rd December 2013 9:00 – 17:00 Millerntor-Stadion

FACTS There are 1.8 million people living in Hamburg, 63,000 of which are students 8.1 million people live in the wider catchment area of the fair, 173,000 of which are students

Millerntor-Stadion

HAMBURG

University of Hamburg/Dichant

FEATURES & ADVANTAGES More than 20 different public and private universities and universities of applied science are located in Hamburg. This northern German metropolis thus offers a high diversity of potential fair visitors. The population in Hamburg is known to be affluent. The fair location in Hamburg is situated centrally and known well beyond the Hamburg city limits through its associations with the football team FC St. Pauli. Furthermore, among a high proportion of the target audience, the stadium is considered to be a cult classic.

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MASTERS & MBA FAIRS CATALOGUE | Masters Fair Hamburg


MASTERS FAIR VIENNA

MASTERS FAIR VIENNA + EVALUATION VIENNA Dates: Opening hours: Venue:

14th November 2013 9:00 – 17:00 Austria Center Vienna

FACTS There are 1.7 million people living in Vienna, 183,000 of which are students 4.2 million inhabitants live in the wider catchment area of the fair, 95,000 students are living in adjoining student cities

Austria Center Vienna

Vienna University of Technology

VIENNA University of Vienna

FEATURES & ADVANTAGES With 183,000 students, Vienna is the largest German-speaking student city. For our marketing we cooperate with the trans-regional Austrian daily newspaper “Der Standard”, as well as the “Oesterreichische Fachhochschul-Konferenz” and with the promotion partners “Young Enterprise” and ”Media in Progress” from Vienna. Vienna offers a particularly international student community.

MASTERS & MBA FAIRS CATALOGUE | Masters Fair Vienna

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MUNICH MASTERS FAIR + MBA LOUNGE MUNICH

MASTERS FAIR MUNICH + EVALUATION MUNICH + MBA LOUNGE Dates: Opening hours: Venue 2013:

20th November 2013* (*incl. MBA Lounge) 9:00 – 17:00 16:00 – 21:00 MBA Lounge Event Arena

FACTS 1.3 million people live in Munich, 106,000 of which are students 7.2 million people live in the wider catchment area of the Munich fair, 22,000 are students from student cities nearby

Kleine Olympiahalle

MUNICH TU Munich/Albert Scharger

FEATURES & ADVANTAGES There are two elite universities in Munich (Technical University Munich, Ludwig-Maximilians-University), which are located within the general catchment area of the fair. Munich’s population is known to be affluent. The fair venues, Kleine Olympiahalle and Event Arena, are very popular venues that are located very centrally and easy to reach.

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MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Munich


MASTERS FAIR + MBA LOUNGE STUTTGART

MASTERS FAIR STUTTGART + MBA LOUNGE Dates: Opening hours: Venue:

26th November 2013* (*incl. MBA Lounge) 9:00 – 17:00 16:00 – 21:00 MBA Lounge Kultur- und Kongresszentrum Liederhalle

FACTS 600,000 people live in Stuttgart, 52,000 of which are students 10.9 million people live in the wider catchment area of the Stuttgart fair, 310,000 are students from student cities nearby

Liederhalle/Bernhard Frei

University of Stuttgart

STUTTGART

FEATURES & ADVANTAGES Stuttgart was host to the most successful MASTER AND MORE Fair to date with 2,400 visitors in 2011. This year, for the first time, the MBA Lounge will be held in parallel to the MASTER AND MORE Fair in Stuttgart. This means we will expect a particularly high number of graduates and young professionals, in addition to Bachelor students, who are specifically interested in MBA, EMBA programmes, and executive Masters programmes. The percentage of visitors interested in engineering subjects was particularly high at the MASTER AND MORE Fair Stuttgart in 2011. “Today, we made a high number of contacts with students who have specific interests. The fair was very well done and we will happily participate again next year.” PROF. GERHARD JÄGER, DUALE HOCHSCHULE BADEN-WÜRTTEMBERG

“Participating at the fair makes sense as the programme provisions for Masters are often confusing. The fair provides an opportunity to find information personally and without complications. Our stand was very popular, which was great!” DIPL.-ING. CHRISTINE DOS SANTOS COSTA, UNIVERSITY OF STUTTGART

MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Stuttgart

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IMPRESSIONS MASTERS FAIR STUTTGART 2011

Exhibitors from 14 countries

IMPRESSIONS MASTERS FAIR STUTTGART 2012 Date: Venue: Visitors: Exhibitors:

27th November 2012 Kultur- und Kongresszentrum Liederhalle 2,800 88

The audience

Catering for exhibitors

Fair venue – Liederhalle

Attractive programme of lectures

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MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Stuttgart 2011


MASTERS FAIR + MBA LOUNGE BERLIN

MASTERS FAIR BERLIN + MBA LOUNGE Dates:

Opening hours: Venue:

05th December 2013* (*incl. MBA Lounge) 9:00 – 17:00 16:00 – 21:00 MBA Lounge Postbahnhof

Postbahnhof

Humboldt University/Heike Zappe

BERLIN

FACTS 3.9 million people live in Berlin, 143,000 of which are students 3.2 million people live in the wider catchment area of the Berlin fair, 81,000 are students from nearby student cities

FEATURES & ADVANTAGES We cooperate with TUBS (a subsidiary of the Technical University Berlin) and with WIWEX (a consultancy company at the Faculty of Economics at Humboldt University Berlin) for our visitor marketing in Berlin. Several exhibitors stated that MASTER AND MORE Berlin 2011 was the best education fair they had ever attended in Berlin. The fair takes place at the Postbahnhof which is a popular event venue among students.

“Today, we have met a lot of very good and interested students. And, as we are from Berlin and know many education fairs here, we can say that this is by far the best fair we have attended in Berlin.” DR. HOLGER ENDRÖS, ESCP EUROPE BERLIN

MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Berlin

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IMPRESSIONS MASTERS FAIR BERLIN 2011

Exhibitors from AUS 16 countries AUSSTELLER 14 LÄNDERN

IMPRESSIONS MASTERS FAIR BERLIN 2012 Dates: Venue: Visitors: Exhibitors:

6th December 2012 Postbahnhof 1,900 87

Patron – Edelgard Bulmahn, Germany‘s Former Federal Minister of Education and Research

The audience

Fair venue – Postbahnhof

Attractive programme of lectures

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MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Berlin 2011


MASTERS FAIR MÜNSTER

MASTERS FAIR MÜNSTER Dates: Opening hours: Venue:

30th November 2013 9:00 – 17:00 Mensa am Ring Mensa am Ring

FACTS 279,000 people live in Münster, 48,000 of which are students 13.5 million people live in the wider catchment area of the Münster fair, 290,000 are students from student cities nearby

Münster University of Applied Sciences

MÜNSTER

University of Münster

FEATURES & ADVANTAGES After two successful years of fairs, the MASTER AND MORE Fair returns to Münster for a third time in 2012. The fair venue, Mensa am Ring, is well known among students and easy to reach. The wider catchment area of the fair location Münster is, from our experience, far reaching: students from the Ruhr region and the neighbouring Netherlands attend the fair.

“MASTER AND MORE opens the door to a suitable target audience. A very successful series of fairs” MICHAEL HEUTERS, RWTH AACHEN - INSTITUTE OF NUCLEAR FUEL CYCLE

“The MASTER AND MORE Fair is important and successful. Important for those interested in a Masters programme and successful for us as exhibitors. The fair should continue to take place and we will continue to participate in future fairs” ULRIKE PARADIES, MÜNSTER UNIVERSITY OF APPLIED SCIENCES

MASTERS & MBA FAIRS CATALOGUE | Masters Fair Münster

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IMPRESSIONS MASTERS FAIR MÜNSTER 2011

Exhibitors from 13 countries

IMPRESSIONS MASTERS FAIR MÜNSTER 2012 Date: Venue: Visitors: Exhibitors:

8th December 2012 Mensa am Ring 1,900 64

Fair venue – Mensa am Ring

The audience

Individual consultations

Attractive programme of lectures

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MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Münster 2011


MASTERS FAIR FRANKFURT

Frankfurt am Main

MASTERS FAIR FRANKFURT Date: Opening hours: Venue:

23rd November 2013 9:00 – 17:00 Goethe-University Frankfurt Goethe-University Frankfurt

FACTS 680,000 people live in Frankfurt, 44,400 of which are students 16 million people live in the wider catchment area of the Frankfurt fair, 332,600 are students from nearby student cities

European Central Bank

FRANKFURT

Goethe-University Frankfurt

FEATURES & ADVANTAGES The catchment area of the fair comprises the entire Rhine/Main area, including the student cities Frankfurt, Offenburg, Wiesbaden, Mainz, Darmstadt, and Worms. Frankfurt is the financial capital of Germany and offers a wide range of specialised higher education programmes in business and economics. MASTER AND MORE visitors and candidates with an interest in economics and business programmes are likely to be well represented at this fair. Our event location is the “Goethe-University Frankfurt”, a very well known location among all Bachelor students in Frankfurt.

MASTERS & MBA FAIRS CATALOGUE | Masters Fair Frankfurt

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MASTERS FAIR LEEDS

Leeds

MASTERS FAIR LEEDS Date: Opening hours: Venue:

07th November 2013 9:00 – 17:00 Royal Armouries Museum Royal Armouries Museum

FACTS 443,000 people live in Leeds, 75,000 of which are students 9 million people live in the wider catchment area of the Leeds fair, 338,000 are students from nearby student cities

Leeds Metropolitan University

LEEDS

Leeds University

FEATURES & ADVANTAGES The catchment area of the MASTER AND MORE Fair Leeds comprises, among others, the student cities Leeds, York, Bradford, Huddersfield, Manchester, Bolton, and Sheffield. For our marketing we cooperate with the national British daily newspaper “The Independent”. Leeds is one of the most important student cities in the UK, but to date is lacking a national event comparable to the MASTER AND MORE Fairs.

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MASTERS & MBA FAIRS CATALOGUE | Masters Fair Leeda


MASTER AND MORE CAMPAIGN OVERVIEW

MASTER AND MORE CAMPAIGN OVERVIEW MASTER AND MORE is a cross-media campaign in which institutions of higher education can participate for their student marketing and recruitment. Its goal is the promotion of Masters programmes among Bachelor students and young professionals in Germany, Austria, Switzerland, and Great Britain. The campaign comprises: MASTERS FAIRS & MBA LOUNGES At our fairs, students interested in Masters, MBA, and EMBA programmes have the opportunity to have a focused conversation with admissions professionals of various universities. For further information, see pages 2 and 3.

s

S FIND YOUR MASTERS! HIGH-QUALITY MASTERS ROGRAMMES RENOWNED UNIVERSITIES AND BUSINESS SCHOOLS MASTERS ABROAD STRATEGIES FOR THE RIGHT CHOICE

2012 2 2013 HAMBURG, NOV 15 VIENNA, NOV 20. MUNICH, NOV 22 STUTTGART, NOV 27 BERLIN, DEC 06 MÜNSTER, DEC 08

ge Loun 2012 3 MBAART, NOVV 27, 20, 201 3

COLOGNE, MAY 08 HANOVER, MAY 14 HALLE/LEIPZIG, MAY 16 LEEDS, NOV 07 VIENNA, NOV 14 MUNICH, NOV 20 FRANKFURT, NOV 23 F STUTTGART, NOV 26 S MÜNSTER, NOV 30 M HAMBURG, DEC 03 H BERLIN, DEC 05 B

MASTERS GUIDES ( GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN) The printed Masters Guides provide background information about universities and Masters programmes. The next editions will be published in October 2012 and October 2013. In these guides, universities have the opportunity to present their Masters programmes through editorials and in a visually appealing way. Featuring a modern design and high-quality production standards, the guides set a higher bar for the Master marketing landscape with our focus on editorial profiles rather than traditional adverts. For further information, see page 20.

STUTTGHEN, NO V 26, 201 3 MÜNC ART, NO 05, 201 STUTTG IN, DEC BERL

MASTERS PORTALS ( GERMANY | AUSTRIA | SWITZERLAND | GREAT BRITAIN) Students interested in a Masters and MBA programme are able to find detailed information about universities and other higher education institutions, as well as Masters programmes on our portals. The concept ties in closely with social media (Facebook, Twitter, Flickr & YouTube) and offers targeted search functions for Masters programmes. From visual design to language, the portal is fully geared toward Bachelor students and young professionals between 20 – 35 years. Universities can showcase their strengths in comprehensive institution or programme profiles. Presently, this comprises the following portals: www.master-and-more.de, www.master-and-more.at, www.master-and-more.ch, www.masters-and-more.co.uk and www.mba-lounge.de. For further information, see page 21. MASTER AND MORE MEDIA KIT Our media kit and further details are available for download at www.borderconcepts.biz/master-marketing

MASTERS & MBA FAIRS CATALOGUE | MASTER AND MORE Campaign Overview

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MASTERS GUIDES (GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN)

MASTERS GUIDES GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN Our MASTERS GUIDES offer targeted information about your Masters programmes to Bachelor students. We focus on editorial promotions in the respective local language of the target market. “We guarantee that you reach your target audience of Masters candidates without any divergent losses” MICHAEL LÜLF, CEO OF BORDER CONCEPTS GMBH

FACTS Target audience: Format:

Masters candidates A5 (16.5 x 22.5 cm)

Edition for Term Start 2014 Publication date: 02nd October 2013 Copy deadline: 16th September 2013

GE RM AN Y FINDE DEINEN MASTER! HOCHWERTIGE MASTER-ROGRAMME RENOMMIERTE UNIS, FHS UND BUSINESS SCHOOLS MASTER IM AUSLAND STRATEGIEN ZUR MASTER-WAHL

2012 12 2013 HAMBURG, 15.11. WIEN, 20.11. MÜNCHEN, 22.11. STUTTGART, 27.11. BERLIN, 06.12. MÜNSTER, 08.12.

unge A Lo 1.2012

MB

13 T, 27.1 TGAR 20.11.20 13 STUT CHEN, 26.11.20 T, MÜN 2.2013 TGAR STUT LIN, 05.1 BER

KÖLN, 08.05. HANNOVER, 14.05. HALLE/LEIPZIG, 16.05. LEEDS, 07.11. WIEN, 14.11. MÜNCHEN, 20.11. FR FRANKFURT, 23.11. ST STUTTGART, 26.11. MÜ MÜNSTER, 30.11. HA HAMBURG, 03.12. BE BERLIN, 05.12.

AU ST RI A FINDE DEINEN MASTER! HOCHWERTIGE MASTER-ROGRAMME RENOMMIERTE UNIS, FHS UND BUSINESS SCHOOLS MASTER IM AUSLAND STRATEGIEN ZUR MASTER-WAHL

2012 12 2013 HAMBURG, 15.11. WIEN, 20.11. MÜNCHEN, 22.11. STUTTGART, 27.11. BERLIN, 06.12. MÜNSTER, 08.12.

MBA

ge

Loun

1.2012 13 T, 27.1 TGAR , 20.11.20 13 STUT CHEN 26.11.20 T, MÜN 2.2013 TGAR STUT LIN, 05.1 BER

KÖLN, 08.05. HANNOVER, 14.05. HALLE/LEIPZIG, 16.05. LEEDS, 07.11. WIEN, 14.11.

MÜNCHEN, 20.11. FRANKFURT, 23.11. FR STUTTGART, 26.11. ST MÜNSTER, 30.11. MÜ HAMBURG, 03.12. HA BERLIN, 05.12. BE

MASTERS GUIDE GERMANY (TERM START 2014) Language: German | E-Paper published on www.master-and-more.de | Print Run: 50,000 | Distribution: Direct mailings to student organisations in Germany | Direct distribution through promotion teams at student hot spots | Display at universities in the display systems of Deutsche Hochschulwerbung and Campus Direkt | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fairs in Germany

MASTERS GUIDE AUSTRIA/SWITZERLAND (TERM START 2014) Language: German | E-Paper published on www.master-and-more.at & www.master-and-more. ch | Print Run: 50,000 | Distribution: 50% in Austria and 50% in Switzerland | Direct mailings to student organisations in Switzerland and Austria | Direct distribution through promotions teams at student hot spots in Austria and Switzerland | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fair in Vienna

s

FIND YOUR MASTERS! HIGH-QUALITY MASTERS ROGRAMMES RENOWNED UNIVERSITIES AND BUSINESS SCHOOLS MASTERS ABROAD STRATEGIES FOR THE RIGHT CHOICE

2012 12 2013 HAMBURG, NOV 15 VIENNA, NOV 20. MUNICH, NOV 22 STUTTGART, NOV 27 BERLIN, DEC 06 MÜNSTER, DEC 08

ge Loun 2012

A NOV 27, MBTGAR T, 20, 2013

COLOGNE, MAY 08 HANOVER, MAY 14 HALLE/LEIPZIG, MAY 16 LEEDS, NOV 07 VIENNA, NOV 14 MUNICH, NOV 20 FRANKFURT, NOV 23 FR STUTTGART, NOV 26 ST MÜNSTER, NOV 30 MÜ HAMBURG, DEC 03 HA BERLIN, DEC 05 BE

T EA AIN GR IT BR

S

MASTERS GUIDE GREAT BRITAIN (TERM START 2014) Language: English | E-Paper published on www.masters-and-more.co.uk | Print Run: 50,000 | Distribution: Direct Mailings to student organisations such as the student union in the UK | Direct distribution through promotions teams at student hot spots in the UK | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fair in Leeds

2013 , NOV STUT CHEN NOV 26, T, MÜN 05, 2013 TGAR STUT LIN, DEC BER

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MASTERS & MBA FAIRS CATALOGUE | Masters Guides (Germany | Austria / Switzerland | Great Britain)


MASTERS PORTALS (GERMANY, AUSTRIA, SWITZERLAND & GREAT BRITAIN)

MASTERS PORTALS GERMANY | AUSTRIA | SWITZERLAND | GREAT BRITAIN Showcase your institution and your Masters programmes with editorial promotions on regional portals to recruit from your specific target market. GE RM AN Y

“We guarantee a wide reach in communication 365 days a year!” MICHAEL LÜLF, CEO OF BORDER CONCEPTS GMBH

WWW.MASTER-AND-MORE.DE The Masters portal for Germany

RZE IT ND SW LA

AU ST RI A

WWW.MASTER-AND-MORE.AT The Masters portal for Austria

WWW.MASTER-AND-MORE.CH The Masters portal for Switzerland

GE

T EA AIN GR IT BR

RM AN Y

WWW.MASTERS-AND-MORE.CO.UK The Masters portal for the UK

WWW.MBA-LOUNGE.DE The MBA portal for Germany

MASTERS & MBA FAIRS CATALOGUE | Masters Portals (Germany, Austria, Switzerland & Great Britain)

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SERVICES AND RATES

SERVICES AND RATES * PARTICIPATION RATES FOR THE MASTER AND MORE FAIRS Rates for full-service participation are €2,500* net. It is also possible to book a double booth with double equipment at a rate of €4,500*. 20-minute presentation slots can be booked for €250* net. Services provided (comprehensive package for an 8-hour fair day, 9:00 - 17:00) 9qm fair booth Fair counter Bar table Two bar stools Waste basket Electric plug Wi-Fi Entry in the exhibitor listing (online/offline) Catering for two persons

PARTICIPATION RATES FOR THE MBA LOUNGES Institutions that are exhibiting at the MASTER AND MORE Fair can upgrade their booking to include the participation at the MBA Lounge at the same location for a reduced launch rate of €1,750* in 2012 only. (Regular rate: €2,500*) It is also possible to book a space for the MBA Lounge independently of participation at the MASTER AND MORE Fairs. This is offered at a reduced launch rate of €2,500* in 2012 only. (Regular rate: €3,500*) 30-minute round table slots can be booked for €350*. They can be held as either a presentation or an alumni chat with participants. Services provided (comprehensive package for a 7-hour lounge day, 16:00 – 21:00) Conference set (two chairs, one table) with space for a banner stand Catering for two persons Catering for MBA Lounge guests (coffee, tea, water) Access to “Matchmaker“ online planning tool Electric plug Wi-Fi one institution profile and one programme profile on www.mba-lounge.de for one year

* All fees are valid until 30th June 2013. An additional 19% in VAT apply.

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MASTERS & MBA FAIRS CATALOGUE | Services and Rates


PACKAGES

BOOK YOUR PACKAGE FOR 2013 AND SAVE UNITED KINGDOM PACKAGE 1 fair (Leeds 9 sqm) 1 presentation (20 min.) 10 profiles on www.masters-and-more.co.uk 1 page in the Masters Guide for the UK; Full Colour; DIN A5 Oversized Package Price: € 5,000 – Saving: € 330 AUSTRIA + SWITZERLAND PACKAGE 1 fair (Vienna 9 sqm) 1 presentation (20 min.) 10 profiles on www.master-and-more.at 10 profiles on www.master-and-more.ch 1 page in the Masters Guide for Austria and Switzerland; Full Colour; DIN A5 Oversized Package Price: € 5,500 – Saving: € 310 GERMANY PACKAGE 3 fairs in Germany (9 sqm) 3 presentations (20 min.) 10 profiles on www.master-and-more.de 1 page in the Masters Guide for Germany; Full Colour; DIN A5 Oversized Package Price: € 10,000 – Saving: € 1,310 FAIR PREMIUM 3 fairs (9 sqm) 3 presentations (20 min.) Package Price: € 7,750 – Saving: € 500

MBA LOUNGE TOTAL 3 MBA Lounges 3 round table sessions (30 min.) Package Price: € 10,500 – Saving: € 1,050

NOT THE RIGHT PACKAGE FOR YOU? We are happy to tailor a package to your individual needs

MASTERS & MBA FAIRS CATALOGUE | Packages

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BOOKING FORM 1/2

BOOKING FORM | MASTER AND MORE 2013 Please return by fax to: +49 2562 99 38 10 or by email to: mastermarketing@borderconcepts.biz Please indicate your bookings in the table below. Once we have received your completed booking form we will get in touch with you immediately. LOCATION

SERVICE | PRICE

SERVICE | PRICE

SERVICE | PRICE

TOTAL

9 qm (incl. facilities) 18 qm (incl. facilities) Presentation (20 Min.) € 2,500 per fair € 4,500 per fair € 250 per presentation MASTER AND MORE FAIRS 2013 LEEDS, NOV 07 VIENNA, NOV 14 MUNICH, NOV 20 FRANKFURT, NOV 23 STUTTGART, NOV 26 MÜNSTER, NOV 30 HAMBURG, DEC 03 BERLIN, DEC 05

LOCATION

SERVICE | PRICE

SERVICE | PRICE

SERVICE | PRICE

MBA Lounge Upgrade (only for fair exhibitors in Stuttgart, Munich and Berlin) (incl. facilities) € 2,500 per fair

MBA Lounge (incl. facilities) € 3,500 per fair

Round Table (30 Min.) € 350 per round table

TOTAL

MBA LOUNGES 2013 MUNICH, 2013 STUTTGART, 2013 BERLIN, 2013

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MASTERS & MBA FAIRS CATALOGUE | Booking Form


BOOKING FORM 2/2

MASTER AND MORE GUIDES 2014

SERVICE

(Published in October 2013)

PRICE

GERMANY 2013

1 Page A5

€2,100 per issue

Double page A5

€3,500 per issue

2014

AUSTRIA / SWITZERLAND 2013

GREAT BRITAIN

2014

TOTAL

2014

MASTER AND MORE PACKAGES Pease indicate name and price of the package you would like to book (see page 25). NAME OF PACKAGE

PRICE

................................................................................................................................................

..............................................

TOTAL (EXCL. VAT)

ENQUIRIES MASTER AND MORE WEB I am interested in your services with regards to MASTER AND MORE Web in Austria, Switzerland, Germany, and UK.

MASTER AND MORE CONSULTATION I am interested in MASTER AND MORE and would like to talk to a customer service advisor about it.

MBA LOUNGE WEB I am interested in your services with regards to the MBA Lounge Web.

SEARCH ENGINE MARKETING (SEM) / SOCIAL MEDIA MARKETING (SMM) I am interested in tailored online marketing campaigns such as Google AdWords or Facebook, for example, prior to the fairs.

INFORMATION ABOUT YOUR INSTITUTION Institution Name: Department:

Your Function:

Your Name: Address:

Post Code:

Telephone:

Email:

Date:

Signature:

City:

Online booking form: this form is available online at www.borderconcepts.biz/master-marketing MASTERS & MBA FAIRS CATALOGUE | Booking Form

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CONTACT DATA & CONSULTING TEAM Sjaik Djorai Managing Partner s.djorai@borderconcepts.biz Tel.: +49.2562.9938-112

border concepts GmbH Bahnhofstrasse 40 48599 Gronau (Westf) Germany

Anna Davids Account Manager a.davids@borderconcepts.biz Tel.: +49.2562.9938-193

Philipp Berns Account Manager p.berns@borderconcepts.biz Tel.: +49.2562.9938-192

Felix Siedhoff Account Manager

CONSULTING & BESPOKE SERVICE

f.siedhoff@borderconcepts.biz Tel.: +49.2562.9938-191

RECRUITING LEVEL  Marketing for Bachelor programmes  Marketing for Masters programmes  Marketing for MBA programmes  Marketing for PhD programmes TARGET COUNTRIES  Germany  Austria  Switzerland  Luxemburg  The Netherlands  Belgium  United Kingdom  Ireland

T: 0049 (0) 2562 99 38 200 E: mastermarketing@borderconcepts.biz I: www.borderconcepts.biz/master-marketing


Masters and mba fairs catalogue