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MBA LOUNGE

MBA, EMBA and Executive Masters Fair and Conference

MEDIA PACKAGE 2013


WORD OF WELCOME

WELCOME TO THE MBA LOUNGE DEAR COLLEAGUES,

EFFECTIVENESS! That’s our motto for 2013. For the first time we will be offering our MBA Lounge at three different locations. Following the inaugural MBA Lounge in November 2012 in Stuttgart (Germany) we have received a lot of praise, as well as interesting suggestions and ideas for improvements for the new event format MBA Lounge both from exhibitors and visitors. Based on this feedback we have optimized and further developed the MBA Lounge for 2013 - all in the spirit of greater effectiveness for your student recruitment needs. Four key changes to the MBA Lounges in 2013: 1. 2.

The MBA Lounges will be open from 4pm to 9pm. We are revising our visitor registration tool “Matchmaker” to better match exhibitors and visitors, provide improved visitor orientation and yield greater levels of commitment for appointments. We will optimise our visitor marketing, adding new activities, in order to increase the quantity as well as the quality of our visitors. Adaptation of the spatial concept, in order to have all seminars and lectures within reach of the conference area.

3.

4.

With these improvements we look forward to a successful event with you!

With best wishes,

Sjaik Djorai Managing Partner

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Karel G. Otte Managing Partner

Michael Lülf Managing Partner


THE CONCEPT

MBA LOUNGES In 2013, our MBA Lounges will take place in Munich, Berlin and Stuttgart. Participation in the events gives you an ideal opportunity to promote your MBA, EMBA and Executive Masters programmes to a tailored audience.

THE CONCEPT Event Format:

Advisory consultations by appointment within the conference area, round table presentations by higher education institutions, expert lectures.

Visitors per location:

250 – 400 potential candidates for MBA, EMBA and Executive Masters programmes (graduates and professionals).

Exhibitors per location: 20 - 30 universities and business schools.

UNIQUE CHARACTERISTICS 100% prospective students for MBA, EMBA and Executive Masters programmes. Exhibitors have the opportunity to organise round table presentations. Lecture programme with renowned national and international experts. Highly efficient meetings with the aid of our planning tool “Matchmaker”. Visitors request an appointment with the exhibitor and in doing so provide key information about themselves, which allows exhibitors to assess if the requesting visitor matches the institution’s candidate profile. Only if there is a good match will the request be approved and the appointment confirmed by the exhibitor. Contact details of the confirmed visitors will of course be made available to you. Exceptionally high quality of visitors • Visitors come well-prepared • Conversations are in-depth and effective Attractive exhibitor package (rates include equipment, exhibitor catering, WIFI, catering for your guests). Your institution profile and programme profile will be placed on www.mba-lounge.de free of charge for one year.

INDIVIDUAL CONSULTATIONS

ATTRACTIVE PROGRAMME OF LECTURES

Detailed information about the MBA Lounge concept is available on www.borderconcepts.biz/MBA-student-recruitment

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THE CONCEPT

THE MBA LOUNGE A MEETING PLACE FOR MBA, EMBA AND EXECUTIVE MASTERS PROGRAMME PROSPECTIVE STUDENTS AND PROVIDERS The MBA Lounge takes place parallel to our MASTER AND MORE fairs in Munich, Berlin and Stuttgart and gives MBA, EMBA and Executive Masters programme providers the opportunity to meet prospective candidates for in-depth conversations in a quiet and attractive setting. In order to ensure such pleasant conditions, visitors can register for the MBA Lounge ahead of the event in order to request a consultation appointment with exhibiting higher education institutions. PRESENTATIONS AND ROUND TABLE SESSIONS The expert forum addresses specific questions and topics of interest, such as ‘GMAT’, ‘MBA Rankings’ or ‘Diversity of Executive Masters programmes’. MBA Lounge exhibitors also have the opportunity to hold a round table discussion, where, for example, an alumni could gather with up to 10 visitors to share his or her experiences. Exhibitors may also give a presentation about their institution at a round table session.

INDIVIDUAL CONSULTATIONS

SHOWCASE YOUR PROFESSIONALISM AS A HOST MBA Lounge exhibitors initially welcome their guests in the general reception area.

1-2-1 meetings are then held in a professional setting within the conference area. If any questions remain unanswered after the official consultation, exhibitors and visitors can continue the conversation (for example with a colleague or alumni) in an informal atmosphere at either the bistro tables or the comfortable settees available in the general reception area. Our catering provides beverages and snacks for exhibitors and guests of the MBA Lounge.

ROUND TABLE

WAITING AREA

THE MBA LOUNGE CONNECTS MBA, EMBA AND EXECUTIVE MASTERS PROGRAMME PROVIDERS WITH THEIR POTENTIAL CANDIDATES Michael Lülf Managing Partner at border concept GmbH and organiser of the MBA Lounge

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EFFICIENT CONSULTATIONS WITH ‘MATCHMAKER’ Consultation sessions at the MBA Lounge take place in 30-minute intervals. Consultation slots for exhibitors and visitors are allocated and agreed via the „Matchmaker“ online tool, prior to the sessions.“Matchmaker” is a feature of our www.mba-lounge.de website, which offers an exclusive opportunity for your institution to have an online presence (i.e. web profile). The Matchmaker selection process ensures that MBA Lounge exhibitors can expect to meet suitable candidates for the 1-2-1 sessions that present a good fit to the requirements of their programme. Here is how it works: 1.

Institutions set up and maintain their institution and application requirement profiles online.

2. Candidates create a personal application profile (including a CV). 3. Matchmaker compares the profiles and suggests a match based on the best fit. 4.

Following the suggested match, visitors then request a consultation slot with the respective institutions. The requested time slot is blocked out until the institution has either confirmed or rejected the request.

5. The institution then evaluates whether the visitor requesting a time slot is suitable and either confirms or rejects the request. In case of an acceptance, the time slot will be fixed and in case of a rejection the time slot will be made available for other applicants. Matchmaker ensures a high level of efficiency and effectiveness in the planning and consultation process.

OUR SERVICES

TABLE

CHAIR

ROLL UP

ELECTRICITY

WIFI

MATCHMAKER

CATERING FOR GUESTS

CATERING FOR EXHIBITORS

ADVERTISING PROFILE ON WWW.MBA-LOUNGE.DE

1

2

1

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2 Pers.

1 x Institution Profile 1 x Programme Profile

Additional Booking: Round Table Sessions (30 min. | up to 10 visitors)

MARKETING FOR THE MBA LOUNGE The MBA Lounge is promoted to graduates and young and experienced professionals. We cooperate with regional and national media for our marketing and employ target-specific visitor marketing strategies (outdoor advertising, online marketing, direct mailings to businesses etc.). In 2013 we will further build on the successful strategies of previous years and introduce new marketing measures, such as incorporating alumni and career networks into our marketing strategies.

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RETROSPECTIVE MBA LOUNGE STUTTGART 2012

RETROSPECTIVE AND IMPRESSIONS OF THE MBA LOUNGE EVENT STUTTGART 2012 SUCCESSFUL EVENT AT STUTTGART LIEDERHALLE Stuttgart, 27th November 2012: The MBA Lounge, an event tailored to MBA, EMBA and Executive Masters candidates, launches its first event in Liederhalle’s Silchersaal. A combination of individual consultations, expert lectures and round table presentations made the first MBA Lounge a particularly stimulating event. 250 prospective MBA, EMBA and Executive Masters candidates took the opportunity to connect with universities and business schools in an exclusive setting.

VISITOR TESTIMONY The more research you do on the topic of an MBA the more unsure you become with the vast amount of programmes available. This event is ideal in order to gather independent information and expert opinions. Both the consultations with representatives of universities as well as the round table presentations were very helpful and have provided me with some concrete recommendations and insider tips.

WHU, SHAGUN DUDEJA

We have had some interesting candidates for us at our MBA Lounge fair stand and we are happy about this kind of publicity. In the end, I am very satisfied with the turn out.

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I really enjoyed the MBA Lounge. The format is a little more exclusive and that is reected in the selection of participating institutions: top tier business schools and universities took part! The atmosphere was also very pleasant; the tables provided for the consultations, the catering and the possibility to engage with people. I have attended other MBA events and must say I very much like this open fair GERMAN GRADUATE SCHOOL

format with individual discussions. The preparedness of visitors to engage with

OF MANAGEMENT AND LAW (GGS)

GGS and its programme offers was super. My expectations have been fully met.

PROF. DR. STEHR

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MBA LOUNGES 2013

LOCATIONS 2013 The following offers a comprehensive overview of all event locations and dates for the MBA Lounges 2013.

MUNICH Date: Time: Venue:

20 November 2013 16:00 – 21:00 Event Arena – Olympiapark

STUTTGART Date: Time: Venue:

26 November 2013 16:00 – 21:00 Kultur- und Kongresszentrum Liederhalle

BERLIN Date: Time: Venue:

05 December 2013 16:00 – 21:00 Fritzclub im Postbahnhof

TIME

TOPIC

16.00 - 16.15

OPENING PLENARY MBA LOUNGE AND WELCOME WORDS BY THE ORGANIZERS

16.15 - 17.15

INTRODUCTION OF BUSINESS SCHOOLS EACH BUSINESS SCHOOLS WILL GET THE OPPORTUNITY TO PRESENT THEMSELVES TO THE VISITORS.

17.30 - 21.00

1 - 2 - 1 MEETINGS

17.30 - 21.00

ROUND TABLE SESSIONS

21.00 - 21.10

CLOSING PLENARY MBA LOUNGE

21.10 - 22.30

BUSINESS SCHOOLS GET TOGETHER AND NETWORK OPPORTUNITY

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MBA GUIDE | PORTAL

MBA GUIDE The MBA Guide is a print media study guide for candidates interested in MBA, EMBA and Executive Masters programmes. It offers an ideal platform to introduce your institution or speciďŹ c MBA, EMBA and Executive Masters programmes in an editorial context to your target audience and raise awareness and interest among graduates and young and experienced professionals. Unique for this print medium is the target market distribution. Employing a range of different distribution channels, we ensure that you reach precisely the target group you aim to reach. Among other distribution measures we organise direct mailings of the guide to large businesses and companies nationwide, display it at selected venues and include a copy of the guide in the fair bag that is distributed to each visitor of the MBA Lounges 2013.

MBA GUIDE GERMANY Target Audience:

Young and Experienced Professionals

Target Region:

Germany

Print Run:

50,000 copies

E-paper:

more than 50,000 readers

HOCHSCHULE HO O C H S CH H ULE

www.facebook.com/Munich.Business.School www.facebook.com/Munich.Business.Scho ool

Format:

A5, horizontal, full colour

Publishing Date:

02 October 2013

Copy Deadline:

www.facebook.com/ggs.masters |

GERMAN GRADUATE SCHOOL OF MANAGEMENT & LAW

MASTER MIT ZUKUNFT

BERUFSBEGLEITENDE MASTER-PROGRAMME FĂœR HERAUSFORDERNDE FĂœHRUNGSAUFGABEN

Internationale Praxis und ein starkes Netzwerk – das sind wesentliche Aspekte der Studiengänge an der Munich Business School (MBS). Die Programme mit integrierten Auslandssemestern und Praktika bereiten hervorragend auf einen erfolgreichen Start ins Berufsleben vor. Zudem bietet der Standort Mßnchen als kulturelle Weltstadt und Wirtschaftshochburg beste Studienbedingungen. Als erste private Hochschule Bayerns hat die MBS die unbefristete staatliche Anerkennung sowie die institutionelle Akkreditierung durch den Wissenschaftsrat erhalten.

16 September 2013

HOCHSCHULE

BERATUNG UND KONTAKT German Graduate School of Management and Law Bildungscampus 2 | 74076 Heilbronn T 07131 645 636 0 | E info@ggs.de | WWW.GGS.DE

MBA & MASTER AN DER MUNICH BUSINESS SCHOOL das diese Bereiche kombiniert und integriert. Der 18-monatige Studiengang wird wahlweise ßberwiegend auf Deutsch oder komplett auf Englisch angeboten. Darßber hinaus bietet sich die MÜglichkeit, einen zusätzlichen Abschluss an einer renom-

ten Program mm Experten aus national ausgerichtete ausgerichteten Programm. axis vermitteln vermittte dabei in drei Wissenschaft und Pra Praxis Grun ndlagen, F Studienabschnitten G Grundlagen, Fachwissen und Anwendungen zu den Eckpfeilern des Stu--

Die German Graduate School of Management and Law (GGS) ist eine staatlich anerkannte private Hochschule fĂźr UnternehmensfĂźhrung. Die GGS konzentriert sich auf berufsbegleitende Master-Programme fĂźr Hochschulabsolventen

mierten Partnerhochschule zu erlangen.

diums: Sport, Kom-munikation & Medien

MASTER OF ARTS IN SPORTS BUSINESS AND COMMUNICATION

und International Bu-siness.

und bietet Weiterbildungsprogramme fßr Unternehmen und Fßhrungsteams in den Bereichen Management und Recht an. Studiert wird berufsbegleitend am Wochenende, ca. alle drei Wochen von Freitag bis Sonntag. Die Unterrichtssprache ist - mit Ausnahme der wirtschaftsrechtlichen Studiengänge - Englisch.

Der Master of Arts in Sports Business and Communication vernetzt die Bereiche Sport, Medien und Wirtschaft in einmaliger Weise in einem inter-

MASTER OF ARTS IN INTERNATIONAL BUSINESS Fßhrungskräfte benÜtigen mehr denn je Wissen ßber komplexe globale Zusammenhänge, Fachexpertise und ausgeprägte Soft Skills. Der Master of Arts Business A iin IInternational i lB Busi iness an d der MBS iist ein i wirtschaftswissenschaftliches Vertiefungsstudium,

WILLKOMMEN – Freundliche Atmosphäre an der MBS

EXECUTIVE MBA GENERAL GEN NE ERAL MANAGEMENT MANAG Mit dem englischsprachigen MBA Geenglischsprrach higen Executive Exxec neral Management bi bietet MBS iete et die MB BS Experten aller Branchen ein klares Ziel: von funZi die Aneignung Ane diertem BWL-Wissen und Fßhrungskompetenzen. Fßhrung Die Organisation als 24-monatig 24-monatiges iges Teilzeitstudium (zwei Präsenzwochenenden Monat) ermÜglicht den im Mo EFO 'ÕISVOHTQSPÞM [V TDIžSGFO E 5FJMOFINFSO  5 JM I JIS JI 'ÕISVOHTQSP Zwei internationale Wochen an der SDA Bocconi

MASTER OF BUSINESS ADMINISTRATION (MBA) Dieses berufsbegleitende MBA-Programm bereitet auf anspruchsvolle FĂźhrungsaufgaben vor und fĂśrdert das strategische und unternehmerische Denken und Handeln. Das Studium geht besonders auf die Entwicklungen der globalen Wirt-

schaft und die Veränderungen in der europäischen Bildungslandschaft ein. Von Fßhrungskräften wird zunehmend ein globales Mindset und erweiterte Sensibilitäten fßr sozial verantwortungsvolles Handeln verlangt. Aus diesem Grund geht jedes Modul verstärkt auf globale Themen und auf Corporate Social Responsibility ein.

twitter.com/GGS_Heilbronn

MASTER OF LAWS (LL.M.) IN LEGAL MANAGEMENT FĂœR JURISTEN Mit den Studieninhalten des neuen LL.M. in Legal Management wird gezielt darauf vorbereitet, den unter-schiedlichen Anforderungen im Unterneh-

THE LEEDS MSC IN BUSINESS MANAGEMENT

mensalltag gewachsen zu sein. Unternehmensrecht, Management und Soft Skills werden in engem Zusammenhang behandelt. Der Studiengang wird exklusiv an der GGS angeboten.

Gemeinsam mit der Leeds University Business School bietet die GGS das Studienprogramm MSc in Business Management an. Das fßr Hochschulabsolventen konzipierte Studienprogramm vermittelt betriebswirtschaftliches Know-how sowie analytische Fähigkeiten und Managementkompetenzen. Es ist ein anerkanntes Aufbaustudium mit hohem Renommee im Üffentlichen Sektor und in der Privatwirtschaft.

MASTER OF LAWS (LL.M.) IN BUSINESS LAW FĂœR NICHT-JURISTEN %BT--.1SPHSBNNRVBMJĂž[JFSUBOHFIFOEF'Ă•Irungskräfte, mit rechtlichen Sachverhalten im Unternehmen lĂśsungsorientiert umzugehen. Dieses Master-Studium wendet sich an Betriebswirte, Ingenieure, Volkswirte, Naturwissenschaftler oder Geistes- und Sozialwissenschaftler, die Ăźber mindestens ein Jahr Berufserfahrung nach Abschluss ABSCHLUSS MIT ZUKUNFT – MBA-Absolventen der GGS

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MBA, EMBA AND EXECUTIVE MASTERS PORTAL Make use of the numerous possibilities to showcase your institution and programmes on www.mba-lounge.de, to increase your visibility among your target audience. • •

Comprehensive institution and programme proďŹ le Your news and reports published in the ‘news’ section of the site

•

Participation as institution or programme of the week

•

Banner advertisements

THE POR RTAL FOR R MBA, EMBA & EXECU UTIVE-MA ASTERS S

WW WW.M MBA A-LO OUN NGE.DE www.facebook.com/MBALounge | www.xing.com/net/mastermesse/ |

twitter.com/MBA_Lounge |

www.ickr.com/photos/mbalounge

www.youtube.com/MBALounge

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SERVICES | PRICES

SCOPE OF SERVICES AND PRICES PARTICIPATION IN THE MBA LOUNGE The standard rate for taking part in the MBA Lounge is €3,500 (net) per event location. Exhibitors who also participate in the respective MASTER AND MORE fair in Stuttgart, Munich and/or Berlin can upgrade their booking to include participation in the MBA Lounge for €2,500 (net) per location. The price for a 30-minute round table session slot is €350 (net), at which you may give a presentation or organise a talk with one or more alumni from your institution.

Scope of Services (comprehensive package for the entire Lounge day from 4pm – 9pm) Conference Set (2 chairs + 1 table) with space for a roll up banner Roll up banner with your institution logo imprinted Exhibitor catering for two persons Catering for your MBA Lounge Guests (coffee, tea, water and snacks) Access to the ‘Matchmaker’ planning tool WIFI Electricity 1 institution profile and 1 programme profile on www.mba-lounge.de for one year

MBA LOUNGE PACKAGE OFFER MBA LOUNGE TOTAL 3 MBA Lounges 3 Round Table Presentations 1 Page in the MBA Guide Package Price : €12,000 (net) – your savings: €1,650

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BOOKING FORM

SCOPE OF SERVICES AND PRICES Please return the completed form by fax to: +49 2562 993810 or by email to: mastermarketing@borderconcepts.biz Please indicate your booking selection in the form below. We will get in touch with you as soon as we receive the completed booking. MBA LOUNGES 2013

LOCATION

SERVICE | PRICE

SERVICE | PRICE

SERVICE | PRICE

MBA Lounge Upgrade* (incl. equipment) €2,500 / Lounge

MBA Lounge (incl. equipment)

Round Table (30 Min) €350 / Round Table

TOTAL

MUNICH, NOV 20 STUTTGART, NOV 26 BERLIN, DEC 05 *If you already are an exhibitor at the MASTER AND MORE fairs you can participate in the MBA Lounge at a discounted rate.

MBA GUIDE 2014

(Published in October 2013)

SERVICE

PRICE

1 page A5

€2,100

Double page A5

€3,500

DE

TOTAL

MBA LOUNGE WEB

SERVICE Web profile for 12 months on www.mba-lounge.de

PRICE

QUANTITY

€350 pro Profil

Web News Service

€350 / news item

Skyscraper banner

€350 / week, min. 4 weeks

Institution / Programme of the week

TOTAL

€350 / week

TOTAL PRICE All prices are valid for bookings made prior to the 30th of June 2013 and exclude a VAT rate of 19%.

INDIVIDUAL CONSULTATION I am interested in the MBA Lounge and would like to speak to a customer adviser about this.

INFORMATION ABOUT YOUR INSTITUTION: Institution Name Department:

Your Role:

Your Name: Street: Post Code:

City:

Telephone:

Email:

Date:

Signature:

Online Booking Form: you can also access this booking form online on www.borderconcepts.biz/MBA-student-recruitment

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CONSULTATION We would be delighted to assist you with the selection of suitable channels for your individual campaign. As a consultancy for higher education marketing we can develop bespoke marketing concepts for Bachelor, MBA, Masters and PhD programme marketing in Germany and other European countries.

CONSULTING TEAM Feel free to contact us if you have any questions.

Sjaik Djorai

Philipp Berns

Managing Partner

Account Manager

s.djorai@borderconcepts.biz Tel.: +49.2562.9938-112

p.berns@borderconcepts.biz Tel.: +49.2562.9938-192

Felix Siedhoff

Anna Davids

Account Manager

Account Manager

f.siedhoff@borderconcepts.biz Tel.: +49.2562.9938-191

a.davids@borderconcepts.biz Tel.: +49.2562.9938-193

ADRESS: BORDER CONCEPTS GMBH Bahnhofstrasse 40 48599 Gronau Germany

T: I: Facebook: LinkedIn:

+49.2562.9938-200 www.borderconcepts.biz www.facebook.com/borderconceptsinternational linkd.in/gradrecruitment


MBA Lounge Media Kit