The Founder's Huddle | Issue 1 by Boldthink

BRAND ADVISORY & CONSULTING FIRM BRAND ADVISORY & CONSULTING

BRINGING OUT THE BOLD THE BOLD BRAND IN YOUR BRAND

FADING INTO THE BACKGROUND: HOW

ISSUE 01 OF THE FOUNDER’S HUDDLE | 2023 BRAND ADVISORY & CONSULTING FIRM BRAND ADVISORY & CONSULTING

DO YOU HAVE WHAT IT TAKES TO BE A VISIONARY LEADER? Key qualities every visionary leader must have 55 BRANDING AND MARKETING

+ boldthinkcreative.com

TABLE OF CON TENTS

OF C TENT

TABLE OF CON TENTS

TABL OF CO TENTS

Fading

Founder’s note

Ask The Experts

into the Background: How Dated Brands Lose Their Edge in Today’s Market

Ask the Experts

05 07 11 13 15 17 C O N

E CO N S

you have what it takes to be a visionary leader? Project Spotlight

TENTS

BOLD BOLD MAKES BRANDS

MEET THERESA!

With over 20 years of experience in brand, marketing, and sales, Theresa is a Certified Brand Strategist and the Founder and CEO of Boldthink, a top-rated brand strategy agency. Her passion is helping businesses develop impactful strategies that build strong brand reputations, design competitive differentiation, and foster brand loyalty.

Boldthink is also proud to be among the .01% of creative agencies owned by a minority woman and is a certified M/WBE.

THERESA GOODWIN THERESA GOODWIN

WOMAN WHO

THE

DEAR VISIONARIES, INNOVATORS, AND GAME-CHANGERS,

Welcome to the very first issue of “The Founder’s Huddle,” the magazine designed exclusively for the exceptional minds of the Boldthink and The Founder’s Huddle community. We are thrilled to embark on this journey with you, sharing a wealth of knowledge, strategies, and inspiration to fuel your business growth.

In the ever-evolving landscape of business, knowledge is your greatest asset. “The Founder’s Huddle” is your compass, guiding you through the complexities of entrepreneurship with a steady hand and an unwavering commitment to your success.

Within these pages, you will discover:

1. Expert Guidance: Our team of seasoned brand strategists and industry leaders will provide invaluable insights and practical advice to help you navigate the challenges and seize the opportunities that come your way.

2. Thought-Provoking Ideas: Explore thought-provoking articles on branding, marketing, leadership, and innovation, sparking new ideas and approaches to elevate your business.

3. Success Stories: Learn from the experiences of fellow entrepreneurs who have turned vision into reality. Their stories will inspire and remind you that your dreams are attainable.

4. Exclusive Resources: Access to cutting-edge tools, templates, and resources to streamline your business operations, optimize your marketing efforts, and enhance your overall efficiency.

As you flip through the pages of “The Founder’s Huddle,” envision it as your strategic companion, designed to empower you over the next several months.

Thank you for being a part of the Boldthink and The Founder’s Huddle community. Your dedication to excellence and growth is what drives us to deliver the best insights, resources, and opportunities.

To your success,

Theresa Goodwin, Founder & CEO The Founder’s Huddle Magazine

5 STALK HER ON SOCIAL

ASK THE ASK THE EXPERTS EXPERTS

We were asked, “How can a strong brand strategy help differentiate our company from competitors and create a unique market position?”

THE HELL

“An effective brand strategy will identify whatever makes you strongest, and leverage out of it.”

EXPERTS EXPERTS

WITH BRAND MANAGER, CARI DOEMLAND

STRATEGY OF HIGH PERFORMANCE BRANDS

MARTY NEUMEIER

FADING INTO THE BACKGROUND: HOW DATED BRANDS LOSE THEIR EDGE IN TODAY’S MARKET

DEAR BUSINESS LEADER,

One fundamental principle in the business landscape reigns supreme: change is inevitable. As a leader of your organization, you understand the significance of staying relevant and adaptable to succeed in a competitive market. So let’s talk about the impact of neglecting that outdated brand of yours and why embracing change is not only wise but essential for your company’s continued growth and success.

FADING RELEVANCE: STUCK IN A BYGONE ERA

A dated brand risks losing

relevance in the fast-paced, competitive environment. As industries shift, new players emerge, and consumer preferences evolve, clinging to outdated practices and visuals can alienate your target audience. Remaining stagnant restricts your brand’s potential to attract new customers and jeopardizes your existing customer base.

MISSED OPPORTUNITIES: IGNORING TECHNOLOGICAL ADVANCEMENTS

The rapid advancements in technology have revolutionized the way consumers interact

with brands. Embracing digital platforms, social media, artificial intelligence, and data analytics is no longer a luxury but a necessity. A dated brand often falls short in utilizing these tools to create personalized customer experiences, leading to missed opportunities for engagement and growth.

DAMAGED REPUTATION: PERCEPTION IS REALITY

In the age of social media and instant communication, a dated brand can quickly be the subject of negative online chatter. A tarnished image spreads like wildfire, resulting in decreased

Brand

trust among customers and stakeholders alike. Modernizing your brand shows that your company is adaptable, forwardthinking, and committed to meeting your customers’ needs.

ATTRACTING TOP TALENT: A RACE TO STAY AHEAD

Your brand is not just a face to your customers; it’s a face to potential employees. The most talented individuals in the job market seek companies aligning with their values and vision for the future. A dated brand struggles to attract top talent as it may be perceived as an organization resistant to change and innovation.

COMPETITIVE EDGE: EVOLVE OR DISSOLVE

The business landscape is an arena of constant competition, and only those willing to adapt can survive and thrive. A dated brand loses its competitive edge as it fails to differentiate itself from newer, more agile competitors. However, a brand that embraces change becomes a leader, setting trends and capturing the market’s attention.

EVOLVING CUSTOMER DEMANDS: CATERING TO A DYNAMIC MARKET

Customers are the lifeblood of any business, and their preferences and expectations are in a perpetual state of flux. A dated brand may find it challenging to meet the ever-changing demands of its target audience, leading to

decreased customer loyalty and, ultimately, a decline in revenue.

CULTURAL SHIFTS: SUPPORTING POSITIVE CHANGE

Modern consumers actively seek brands that align with their values and support positive change. By modernizing your brand, you can embrace sustainability, diversity, and inclusivity, which resonate with today’s socially conscious customers.

RETURN ON INVESTMENT: REVITALIZING YOUR BRAND

While rebranding may seem daunting (lean on our team to help!), the return on investment can be substantial. Embracing change and updating your brand image can increase brand loyalty, wider market reach, and improve financial performance.

EMBRACING INNOVATION: A TESTAMENT TO YOUR LEADERSHIP

As CEOs, you are the vanguards of your companies. By championing change and driving the transformation of your dated brand, you showcase your visionary leadership and commitment to the long-term success of your organization.

The effects of a dated brand can be detrimental to your company’s growth and long-term survival. Embracing change and modernizing your brand is not an option. By staying attuned to the evolving market, embracing technological advancements, and catering to the ever-changing needs of your customers, your brand can soar to new heights of success.

So, let’s move forward together and boldly embrace change!

Warmly,