Boi Design: INTERNATIONAL OFFICIAL LEGO SHOP 2023 by boidesignstudio

BOI DESIGN

INTERNATIONAL OFFICIAL LEGO SHOP

by David Vi Boi Huynh Kitty Phung Huynh

Project BDS_285105

INTERNATIONAL OFFICIAL LEGO SHOP

International Official LEGO Shop is a great architecture project which will be built someday in the future in Copenhagen, Denmark.

History of LEGO Logo

LEGO Logo: 1998 - Present

1998-Present: According to the LEGO history, in 1998, Lego made some small changes to their logo, including the editing of some graphic qualities (“graphic tightening” in Lego’s words) for better digital reproduction and display. It was also a final change to the logo for the LEGO Group and draw the successful line for the LEGO brand in the world.

This constituted of eliminating spaces between characters, with the entire inscription being narrowed, looking neater and more professional. From this point forward, Lego has stayed committed to its logo, with the signature red, white, yellow, and black colour palette remaining untouched as well as the composition and the mood of the iconic image in what is now one of the most recognized toy company logos of all time

Font: For the majority of Lego’s logo iterations, they have maintained an all caps word mark. Additionally, they have used a proprietary font designed in the house; however, a fan-made “lego thick” font has been published as open-source and is as close as could be recreated to Lego’s font. Similarly to the mystery “Lego font,” Lego Thick font is available only in all caps. The Lego font is italicized and is inspired by “bubble fonts” popular during the period.

Meet Designer

My name’s David Vi Boi Huynh, an Interior Designer. I’m so happy to present International Official LEGO an amazing modular building with a height of 40 cm. We will choose Copenhagen in Denmark as the building’s location. I always dream of designing the world’s biggest and most interesting LEGO shop model with LEGO bricks. We spent a long time making a lot of ideas and transforming my ideas from sketches to a final model. Our inspiration is from a LEGO paper shopping bag idea and based on our method to develop my model “When you design a building or any building, you need to start a sketch with a simple shape. And when you build the model, you must first pick a simple brick.”

It is for celebrating the 25th Anniversary of the success of the LEGO logo

“Since 1998 to present.” It is also for celebrating the LEGO Group, considered a good toy brand in the world in 2023.

Inspiration - Architecture

It’s inspired by LEGO paper shopping bags with creating the geometry form for the structure building.

Color:

We tried to use unique colors with yellow, red, and white to demonstrate how well the building looks and enhance its value and attraction. All colors are close to LEGO shopping bag colors.

Inspiration - Interior Design

Create the space more bright, fun and cozy

Feeling more welcome

Ceiling with geometry ideas

Sketches/ Renderings

Flexible Function:

The entire model has three parts that are connected by the joint of the LEGO technic studs.

Part 1 has the sign streets, an icon of the LEGO shopping bag, and a tree

Part 2 is a main that is the LEGO shop building model

Part 3 has the warehouse, a small LEGO truck, and recycle trash bin

I designed this model that can take out every single level for seeing the inside interior and layout of the space.

BIG CONCEPT: PLAYFUL, & FASHIONABLE

Dimensions of the shopping bag building:

Height: 15 inches / 38.1 cm

Width: 12.6 inches / 32.0 cm.

Depth: 5 inches / 12.7 cm.

Entire dimensions of the model:

Height: 15.8 inches / 40.1 cm

Width: 15.7 inches / 39.9 cm.

Depth: 15.7 inches / 39.9 cm.

Programming of the LEGO Shop building:

Level 1: Entrance, Cashier Area, Shopping Area, Model Showcase

Area 1 and 2, Pick a Bricks Area, Stair level 1, Build Minifigure

Area, Small Storage Room, and Exit Door as well as Warehouse

Level 2: Shopping Area, Model Showcase Area 3 and 4, Print

Minifigures Area, and Stair level 2

Level 3: Café Zone, Play Zone, Restroom, and Exit

Roof Level: Employee Zone and Emergency Exit

Warehouse: Place for storage

Architectural Design - Junior Designer - Kitty

We tried to bring the exterior structure look very fashionable for LEGO paper shopping bags in the 21st century. The form of the model is used geometry to show very clean horizontal and vertical lines while the handbag of the model is bent along with curving lines. Moreover, we used a lot of the glass windows at level 1 and some for level 2 and level 3. The most impressive is the big LEGO logo sign hanging on the front side of the building. We used a simple technique to present “LEGO”- the logo “since 1998.” The most interesting thing is we created the barcode located on the right side of the exterior wall.

We designed two street signs named “Leg-godt St” and “Main St.” There has so cute micro LEGO shopping bag icon put in the front shop and next to Denmark’s flag. We built a tall tree with light green, yellow, and orange leaves that carried a taste of autumn in Denmark. We also provided emergency exit stairs for the building at the back and near the warehouse.

Interior Design - Interior Designer - David

We would provide bright and playful spaces for people to experience building interiors and decorating in the model. We think about the function of each level and the layout which are important to improve the space.

Level 1: Shopping Space and Model Showcase

This level is designed for the LEGO model showcases located near the front of glass windows. I created a space with a high ceiling to enhance the shopping experience at the LEGO shop. All LEGO series products used unique colors to present them on the shelves. On the left side of the wall is located a cashier checkout counter. And on the right side of the wall with white, I arranged the place for “Pick a Bricks.” I also created a small storage space under the stairs for storing the LEGO products. Especially, Level 1 has a door for entry to the warehouse.

Level 1

Level 2

Level 2: Shopping Space, Model Showcase and Minifigure Factory

This level has a low ceiling but it still has space for LEGO model showcases and products display. Interestingly, I tried to create a small area called Minifigure Factory for custom-printed LEGO minifigures.

Level 3

Level 3: Café and Play Zones

Café Zone is a place for customers to drink a cup of coffee and have a piece of cake or donut after shopping downstairs. It is also a place for parents to sit and enjoy the cafe while waiting for their kids to play with the bricks at the Play Zone. In this zone, I built long bench seats back and small round coffee tables. There has a restroom next to the Café Zone. I also provided the skyline for catching the natural light into the inside of the zone.

Level 3

Play Zone is an area for families and children to play, gather and share their creations and builds. I decorated it with colorful waterfalls. Architecturally, I designed the emergency exit ladder to the roof level.

Roof Level

Roof level: Employee Zone

Employee Zone is a place for team meetings, taking a break, playing, and parties. The space on the roof level is created as a playground with joy and relaxation for employees including a swing, telescope, and rocking horse.

Warehouse/ Icon

Small truck and meet the truck driver - Ken

What’s your favorite part of the model?

We love every single detail of the model but the most favorite part of it is the micro icon shopping bag in the front shop. It gives us a lot of experience to think about and scale down the model. Of course, it looks so cute and fashionable.

Role of Minifigures: (This is a fun section picking the minifigures for the model)

• 2 LEGO shop employees: Michaels and Sydney (who standing the front door of the shop welcome people to LEGO shop)

• 1 LEGO truck man driver: Ken

• 1 Café female worker: Elizabeth

• 4 Customers: David (who is happy with the purchase of new LEGO sets), Kitty (who taking a selfie photo next to the cute icon of the LEGO small shopping bag), uncle Edwin and a little boy - Ocean (uncle Edwin bought a gift from LEGO for Ocean’s birthday)